Electric Ford Mustang Mach E Unveiling

whatever the IDEs, what a journey please, welcome to the CEO of Ford Motor Company. Technically, my former boss Bill Ford, thank you. Hi Idris, you know we have always been very proud that you and your father are part of the Ford family, and I know that for a fact. You're the first Ford employee to win a Golden Globe. In fact, I think Mustang has been in more movies than me and I've done a few, yeah, I mean, Mustang saw it in that movie you've been in. many movies, it's been an icon for many, many years, yeah, well we got to see in that movie respond to everyone in the room what the Mustang really means to people, yeah, I mean look, I've always loved our Mustang , is the most iconic car in our history. and when I saw a Mustang for the first time, I think I was 6 years old and I was hooked forever.

My first car was a Mustang and I've always had them. I probably had too many, yes, but 55. Years later, it's still the all-American sports car, but surprisingly it has fans and owners all over the world. Yeah, so what do I mean? What does Mustang mean to you personally? Well, it's the fusion of three great American ideas, fast fun and freedom. and it has soul, it makes you feel young, it makes you feel alive and that's what we've always tried to capture in the Mustang, yeah, and you know, a lot of people might think this, but you've already got it right with the Mustang.

Why create a new family member now? Well, actually, technology finally brought us to the moment when something incredible was possible because I have always had two great passions at Ford, one was the environment and the other was sports cars and driving fast. I've always cared deeply about the environment when others in the industry thought I was crazy, and I believe Ford has a responsibility to deliver cleaner cars and trucks, but for too long two great passions were downright diametrically opposed. If you wanted to be green you had to give up performance and if you wanted to have performance you couldn't be green, that's no longer true, we finally created a room where everything comes together, yes, it's a real car for the driver, it's better for the planet and Frankly, I've been waiting.

This is a long time so it's amazing, it's quick and clean, yeah, zero to 60 in the mid three second range, that's pretty quick. Zero emissions, zero compromises all the performance of a Mustang, so I mean, making a car is hard work, but how hard? Was it to make this a reality? Well, two years ago we had a little Ford team codenamed Edison and they met in I think they're all here today at least I hope so, but they met in Corktown, which is the oldest neighborhood in Detroit. and it's just a few blocks from my great-grandfather's first factory and we gave them the mission of not just making an

electric

car but making a great

electric

car, but I have to admit that when they came to me and told me they could make an electric Mustang , I was Actually, I'm pretty skeptical for the same reasons that I think a lot of people in this room probably come to this thinking don't mess with an icon, yes, but people around the world who know and love the Mustangs are very vocal about how much they love them, so I.

He said that if any car is going to use the pony it's that it can't just look like a Mustang, it drives like one, it has a feel like one and it has to have the soul of one and the team really hit all the marks and I want I mean, do you really think an electric car can perform like a Mustang? I know it can. I drive it and it's a rocket, that's all. I don't want to brag, okay, I broke a land speed record. Say who, do you think I could break up? another record on this I'd love to see you try it yeah I think that would be cool I'll be there cheering you on I love confidence like you said before you can call a car a Mustang it has to show that it has the soul of a Mustang so Before we look at the new Mark II, let's see what it's like to drive there.

I don't know what an SUV looks like. I bet your friends will love this vehicle. Your team I'll see you by the car, let's do it, what are you going here? Ken, oh it's the new gt500. I don't think we all fit in, it's a great car, that's really what we're here for. Well, this is our new GT500, but the car you guys are going to get in is that one over there. It looks like we have a little more space and cabin. I've never seen one like that before. Well, you've never been to anything like this. that's first let's go for a ride amazing amazing Wow juggen who's driving anyway me that's right okay guys all buckled up ready oh yeah ready let's put on some songs how about some driving music?

Oh, I'm used to going 200 miles an hour, maybe Well, just get out and walk, okay Ricky Buffy, we're not in NASCAR now, buddy, you guys aren't impressed, hey, let me turn the music down. Hey, what's that? There is an electric car. What do you think of this race? I feel like a sport. boy, well, leave it, buy it. I was actually driving pretty well, can you tell up front? How does it look? I think you can put pressure on the Lord. It's absolutely glued. Okay, now it's been fun, but I think it's my turn to drive.

I do not do it. I know if you can keep the bright side up. Yes, this is what everyone fears. roll around the corner, everything is really nice, thanks Ken. I'm impressed, it's the first time I've driven an electric car, really, yeah, that's cool. Thanks to our viewers who join. I'm Jim Hackett, president and CEO of Ford. Motor Company, we designed the Mustang Mach II with people in mind and what they will need and want on their travels. Like every Mustang, it starts free. It's certainly fun to drive

mach

i and we also know that with today's busy lives, customers like to stay connected while driving.

That's why we've created simple technology that frees you from distractions and uncertainty. It starts with excellent cloud connectivity. Today, every new Ford has fast 4G modems, as does the new

mach

i and Maki is our smartest Ford, but it listens and watches to make helpful suggestions at the right time and place and can respond to chat requests it's like its Your own personal assistant is a connected experience that makes every trip more enjoyable and liberating. Let's take a look. This is in-car connectivity that doesn't require forced voice requests or multiple finger tabs and take a look at this image behind me.

This is a common problem when designs are not correct. Consumers will Frankenstein with these additional phones on their dashboards. We challenged this team to solve this problem and in the past design teams if you follow the history of the car have tried. To literally move the same interfaces from desktop PCs or mobile devices to vehicles led to poor user experiences. We use new technology programming and customer insights to provide drivers with a simpler, friendlier system to use on the go. Includes touch screens and voice. commands and this cool single knob isn't just an evolution in the connected car, it's a new interconnected experience between people.

Can you imagine the data that will come to these vehicles in the future and the machine-to-machine communication, in other words, vehicle-to-vehicle as opposed to? Everything you've seen, this is our next generation sync. Now here with me is Hussein dr. Rube from the team that developed this technology and I want to tell you how proud I am of Hussein Filmation and many other people in the room tonight, so I was just telling the crowd how you did this, thank you Jim and good night everyone. We've reimagined how people interact with their vehicles. One thing we know is that customers want their technology to be familiar and easy to use, so our goal was to create an interface that is modern and visually appealing, but also intuitive.

It starts with a large touch screen and a familiar physical map. For those times when you just want to grab a dial and turn up the volume, you know, there's no complicated menu here, you don't have to dig in to find out everything is easy to see. This is a new interface that we would call architectural type. Graphics, we get the best out of this entire screen by using every inch of it, but we've also built in a screen behind the steering wheel in case you don't want your eyes to take off the road for key driver information.

We look at where each experience group places, the steering wheel controls, voice and the center screen from a holistic perspective. We know people want driver information in front of them so we kept it there unlike others, while people also said they prefer to interact with future drivers on a touchscreen so we took a lot of that content of the group with which customers interact moved it to the central screen and this is where the floral architecture plays an important role: it takes advantage of the large size of the screen to bring more functions to the surface and reduce the mauve touches within reach of its action, We designed this in a way that you don't need a backbone or a home button, with a single tap from your main apps, tap from your vehicle controls to see the controls inside your vehicle and it looks just like your Detroit Roxanne. yes, that's the travel song, U of M plays it like last quarter, yesterday the place rocked, it turns blue, you see that it shows what you want and at the same time you have quick access to your applications and the menus of the system, well, next generation sync offers a deeper level of customization, you see, this is one of those smart systems that adapts to each driver who will interact with the right vehicle to meet you, you will have your profile and preferences as you approach the vehicle through the phone. a key or your keychain and by choosing this it will learn your habits and give you suggestions, for example, Jim recognizes that he calls his wife every day after work or stops by a coffee shop on Saturdays and will give you these suggestions as quick actions to that you can complete your task much faster and if your wife is behind the wheel she gets the same adaptive experience is her profile and her preferences you know the people who work with me know that I talk about Kathy all the time on the road she works with the vehicle, so let's show people what a trip would be like.

Next-gen Sync was redesigned from the ground up to make the most of the bill for high-speed connectivity, enabling exciting new cloud-connected experiences—for example, driving back to LAX, you'll have the most up-to-date maps, you'll always stream in the cloud live traffic data from millions of data points and the best routes, and for a city like Los Angeles, I've been here the last four days, who is going to need our system to have live charging as well? data and will seamlessly add charging stations to your route to ensure you can reach your destination. We'll also provide you with charging tips and alerts for complete charging confidence, but it doesn't stop there.

Our cloud-connected assistant can understand regular and complex conversations. Request well, I know Kathy this would be something she would like because sometimes she doesn't want to take her hands off the wheel to have to touch the screen to get information. Jim, you have the possibility to select among several waik words, for example, one of them. okay Ford, when you say okay, the voice system activates and then you can give it a command, why don't we try it? Ok, Ford, take me to the jail and O's garage, okay, starting the route, let us know we're coming, yeah.

Ok Ford, how about some coffee on the road? Best of all, the vehicle also improves over time with over-the-air software updates. Our community of owners will have a lot to say about how this vehicle improves and they wouldn't have to wait. to buy a model or to get these upgrades using the cloud and how we build the systems into the vehicle, the required process will be very easy for our users, who appreciate all of this, you and that team really created an incredible experience. This is an amazing product with the new screen and next generation sync, it's simple and intuitive and its ability to adapt to you.

I think it will be one of the main features that will make driving much more personal, all with excellent connectivity that offers "You have the latest data and the continuous improvements that you know how to allow us. We believe that technology should serve people and not the other way around. Well, now let's go to ted canis to explain the maquis ownership experience. Owning a Mustang machi is simple and easy wherever you are." Come on, start working with you before you get in the driver's seat. You will no longer have to search for your keys with Ford Pass.

Your smartphone is your key. Imagine you leave your office at the end of a hot summer day or a cold winter day, but you can't remember where you parked. Ford Pass can locate your vehicle, check charging status, preset a cabin temperature whileyou pack to leave, when you approach the car it recognizes you so its lights turn on and you can unlock it before you get to the door when it gets there it will be ready to go the maquis delivered a specific scope of the EPA rated over 300 miles on a single charge with rear-wheel drive option making your commute worry-free with enough extra miles to drive the way you want Now you're thinking electric vehicles aren't made for all four seasons, a myth, the maquis has been tested in extreme weather conditions, not only does it handle well but it actually snows, the throttle response is immediate in a way that only a battery the electric cannot be sure about the electric vehicle because it means looking for a charging station, another myth. 80% of the charging is done at home.

We'll give you a Ford mobile charger that you can use for overnight charging, maybe a free charge at the office. Smart, you know how to charge enough at home so you can get to work and charge on the road and in town. DC fast charging offers up to 47 miles in 10 minutes. Yet another myth is that there are no charging stations that they simply don't have. We have no science like gas stations with the largest network of any car manufacturer, you will easily find chargers and then you will also have the freedom to roam. Tamaki is connected to the cloud, so you will always see the latest charge added to the network and thanks to our relationship with great partners Maki owners have access to the Fordpass charging network with over 12,000 stations in North America and a growing weekend excursion for warriors, unscheduled detours, Fordpass helps you find the best places to load and pay without hassle.

The boarding pass is there for you. and also in Europe, we are founding partners of Ayane T and will give you access as a member to its network of more than 400 high-speed charging stations, as well as thousands more chargers from other partners across the continent and with secure wireless connection . Software Updates You'll be able to update your Maki over time with the latest products and performance improvements, including hands-free driving capability. That's what makes the hassle-free experience feel pretty good. The all-electric lifestyle has never been easier thanks to Ford. Let's take a look at how he brought the Maki experience to the world.

I'll never forget the first time my dad brought home the Mustang. I just remember thinking it was the coolest thing I've ever seen in my life. Mustang means driving very fast on the road. let's just say very loud music it's about power it's about performance its freedom its independence it's something the emotion only comes from the heart it's a magical feeling it's part of your life we ​​needed to make something that was cutting edge cutting edge and exciting an electric SUV four-door, are they crazy to bring their most precious and legitimate icon to electrification? It's unprecedented, it was exciting but also scary.

It may be the heart of the companies on trial here, but this is where the magic happens this is the spirit of Ford you need to create a new icon this could be something truly unique we have to deliver it it has to be fun to drive it's amazing it has to to be eye-catching above all it has to be Go like hell, this is the guilt-free transportation of the future with an iconic design. I told the team. This is the Mustang. You better drive it like one. It was incredible. We are providing performance and respect for the environment.

It is a vehicle like never before. have been able to do before, it's an incredible Mustang, what a great story, so Bill, I have a feeling your teams have created something really special and we've heard that the new addition to the Mustang family is a stylish four-door version, what? as it did? That's a really important point because the Mach II is a new member of the family. We will always make the Mustang car that everyone loves and this does not replace it, but at some point even the most rebellious Mustang lovers move into a different stage of life, but you don't have to give up your Mustang, you have kids, well, we have children who are not only apart and who need a little more space, but this one adapts to the whole family and everything you want to put.

Now you said before that Mustang, which represents fast fun and freedom, does the maquis stand up to that? Yeah, sure, I mean, it's very fast, it has instant torque and instant power, the girl goes from zero to 60 in less than four seconds, but it's also a lot of fun. I mean, that's the other thing you know it is and also the whole new connected experience that you just saw a minute ago, which is fabulous and you're about to see what makes it a Mustang on the outside. I think your friends will instantly recognize it as a Mustang one with enough space and power to do what you want and where you want and tell me about the freedom part because you know most people wonder about the range of an electric car how far It can travel on a full battery, well it has up to a 300 mile range and that's freedom from the gas pump but frankly it's also freedom from oil changes, so creating this Mustang was a real trip, yeah, I mean, it really was a journey and I'm very proud of all the Ford teams.

To create the maquis, the design, the engineering, the software and hardware teams, everyone pushed the limits of what was possible and then our team at Ford Performance got involved and pushed even further and created something that I think is truly incredible, So now you know, we are talking about Ford's first fully electric vehicle. You know, they say the best idea came from Silicon Valley, right? But it was Detroit that put the wheels and put the world on wheels. So do we think that can change the world again? Oh, we absolutely do and this car is proof that it's fast, it's all electric, it has an incredible user experience.

Now you mentioned how excited you were the first time you saw a Mustang. I mean, are you ready, really, really ready to show it to the Marquis? the first time, yeah, absolutely, I can't wait, let's show the world, okay, let's hear it for the Detroit choir, that was fantastic now at the first auto show in Detroit. Henry Ford said he was working on something that would strike like lightning. I feel like lightning has struck twice. We've sold over 10 million Mustangs and everyone has a Mustang story. I remember seeing my first Mustang when I was a kid in Vietnam.

My dream was this. Someday I didn't know at the time that I would have done it. the opportunity to serve as chief engineer on the fifth generation of this iconic product and now I am fortunate to have the opportunity to help write the next chapter of this historic vehicle. It's been a long time coming, join me in welcoming the maquis. The latest addition to the Mustang stable, isn't it magnificent? With its powerful stance, sculpted body sides and sweeping roofline, Machi is instantly recognizable as a Mustang. We have completely redesigned this vehicle around electric propulsion to offer a stylish exterior and spacious interior. points to the future with a modern cabin while offering exceptional space, there is plenty of room for five passengers, as you saw earlier when I told Ken Block and his crew that they arrived, there is also cargo space thanks to our flat load floor , flexible and configurable seats and an innovative trunk.

At the front of the vehicle that could hold enough luggage for a weekend getaway, Macky delivers incredible power, instant torque, and agile handling that feels so planted thanks to a lower center of gravity than most. SUV and offers confidence in any weather with the rear. All-wheel drive and responsive all-wheel machi flatter the novice and reward the expert driver A hallmark of the Mustang with an EPA-specific range of 300 miles gets you where you want to go All that with zero gas and zero emissions What this vehicle benefits from Our human-centered design approach Your Machi not only acts but knows you and continually adapts to your habits Next-generation voice-activated smart timing system makes it easy to access everything the information you want when you want it, we truly believe that Machi will not only set the pace for Ford's electric vehicles, it will set the pace for all vehicles now.

If you like what you'll see tonight, you can register your interest on our website which will open at the end of the survey after this kind of news, it seems like it should be a rap, right? But it wouldn't be a Mustang reveal without a Mustang g/t, so we thought we'd take advantage of our place here, the Jet Center, and have some serious performance training. look for yourselves let's get the movie rolling yeah bill this is a bad Mustang yeah it sure goes like hell a dress it counts up to six feet in the mid three second range and that's as fast as the Ferrari Portofino and you know how much "It's like beating Ferrari, yes, I've been driving Mustangs all my life, but to get an all-electric version that's really special, very, very special, this is a very exciting time for the 14, very, very exciting for the Mustang, yes, yes, it could." I don't agree more, I mean this is a Mustang for a new generation, but I also think long time Mustang fans like me won't love it either, but what I'm most excited about is the lasting impact and what This means for the future.

From Ford Motor Company, ladies and gentlemen here and around the world, the Ford Mustang Mach II, these beautiful vehicles are a welcome addition to the Ford family and a proud push forward in true Mustang style. Thank you all for joining us from all over the world to celebrate. This is a milestone for Ford and for the future of electric vehicles and don't forget that you can go to the Ford site in your respective market and reserve your Mustang Mach II starting now. Okay, so you're right. I mean, this is amazing. I think I'll be first in line, so congratulations to everyone and the whole team, well done, thank you, management, thank you, but you won't actually be first in line.

I hate to break it to you, you could be second in line. But I love the company in all of our cars, but I must say that this is already one of my favorites. Thank you all for joining us tonight, thank you.