12 B2B Lead Generation Strategies For 2024

These will be my top 12 business-to-business

lead

generation

strategies

that will get you more

lead

s but more importantly, more leads that convert for your business. If you are new to the channel, welcome. My name is Ravi Abubala, founder of Scaling with Systems where we build customer acquisition machines for our clients, which are typically business-to-business companies, so not only do we generate almost a million dollars a month using the techniques I'm going to tell you. to count, but we have also collectively generated tens of millions of dollars by building these. the same techniques within our clients' businesses, so if you are interested in generating more business-to-business leads and want to learn from someone who not only uses this within their business to generate millions of dollars a year, but You've also built it for literally over 2,000 other companies making sure you buckle up, so my number one b2b marketing and lead

generation

technique is going to be organic YouTube.

It's very likely that many of you are watching this video on YouTube and that's on purpose, because YouTube is the number. two search engines in the world owned by the number one search engine in the world, so if you normally try to go out and rank regular SEO on Google, it is almost impossible, however what I have discovered is that if you know how to do it correctly, I can very quickly and without a large number of followers or without much time occupy the number one position in the search results for the keywords that your potential clients are searching for.

I myself appear in the top three search results for dozens of high-quality keywords I know. My prospects are searching which generally generates more leads and more closed deals for our company. If you're looking to get started on YouTube, my two recommendations are consistency number one. It took me 40 videos before I had a video that surpassed a thousand. views and the second thing I recommend is usefulness, that is, don't make your videos boring and just surface level, try to go really deep and provide real solutions to the questions your prospects have and that will automatically get you ranked.

Higher than other people, the other thing I really love about organic YouTube videos is that they align with my values, which means I don't like doing something and having it disappear in 24 hours. I'm not here to make a quick profit and neither are my clients. It's either, but if I spend some time creating a really great video when I post it, that will be the fewest views I've ever had, and over time, it could be many years after I made that video. and continue to be among the first. and still attracting more clients, the effort and work once paid off in the years to come, so number two of my top b2b lead generation

strategies

will be YouTube ads, now which I have personally spent millions of Dollars. paid advertising for the last three years and most of it has been on youtube and the reasons are as follows number one, I got tired of the Facebook ads dance, I would get an account, set it up, start running some ads and then for one of a billion reasons, they would suspend my account and eventually ban me, then I would have to create another account and it was just this song and dance that went back and forth and it was exhausting and honestly not aligned with the Values ​​of how I wanted to scale my company with YouTube ads.

I have literally never had that problem which has allowed me to spend so much more on that platform to earn even more. The second reason I love YouTube ads has to do with their search capabilities, just like I talked about organic youtube with youtube ads, instead of trying to rank my video organically in youtube search, I can literally pay to put my video in front of another video that is ranking organically in that youtube search so someone will type in how. to generate business to business customers and I can put my video as an ad at the beginning so I know those people are in the market.

My number three business-to-business marketing strategy is going to be remarketing, so remarketing is exactly what marketing sounds like. Going back to the people you've marketed with before, this will be the quickest way to get cash and probably the lowest hanging fruit for your business because with the thousands of clients I've worked with, although most of them focus on attract new eyes all the time, whether it's outbound messages or paid advertising, almost everyone just does one thing and that's it, where they just show an ad or a message and then even when that person visits the website, they never do anything again for literally a dollar a day, you can set up ads on platforms like facebook, instagram, google search, you know google display, where if they've ever visited your website or clicked on any of your links, you can send them an ad, an ad personalized that stays in front of them for weeks, months and even years after they first visited your site, my most profitable ad campaigns, I'm talking about the ones where I spend a dollar and get 60 70 80 in 30 days, come from our ads of remarketing, there's actually a good chance that if you watch my videos, you've probably seen one of my ads before and if you have a comment below and let me know okay, number four is going to be outbound messages now, before Let everyone start freaking out and saying that. doesn't work, I can tell you from personal experience that we generate millions of dollars a year from our outbound messaging efforts alone.

Now I have another video that I'll link in the description below that literally walks you through our outbound messaging process and gives you, our template, the biggest mistake I see people make when creating outbound campaigns is that they treat all potential customers in the same way, and instead, if they spend a little more time up front trying to identify a qualified audience, they can deliver the message. because they are much more likely to resonate with your market, a quick example of this is that instead of trying to email every lawyer in the United States, maybe only email the lawyers who rank on the first page of Google for their city, which probably lets them know that they are making money, are interested in growing their business, and are probably doing pretty well with their customers.

My fifth b2b lead generation strategy will be Facebook ads. Now I know I just deleted Facebook ads a moment ago. but I can't deny their effectiveness, they were one of the first to really master collecting data from their users and therefore using that data and the algorithm to make sure that your ads target exactly who you want them to target in regarding return of the advertisement. At the expense I'm concerned that Facebook ads will still outperform YouTube ads for me, but the caveat is that I can scale much higher and higher with YouTube ads because they don't shut me down like I do on Facebook, a commitment we've made. come on and we've helped our clients set up, actually, run their cold ads on YouTube, where you can scale them and not get shut down, and then run their retargeting ads on Facebook and Instagram, where people are likely to spend more time.

Number six is ​​They will be LinkedIn ads. I have a whole series of YouTube videos that I'll link in the description below, where I'll walk you through literally starting from scratch and setting up not only LinkedIn cold ads, but even more effective LinkedIn retargeting ads on the platform. If you are interested, be sure to click the link in the description below. First of all, they are one of the last major social platforms for the advertising side, which means they don't really have the user interface or algorithm. like perhaps facebook or google do, for that reason your cpm, which is known as cost per thousand impressions, that is, how much it costs for someone to see your ad a thousand times on linkedin, can range between 150 and 200, while in facebook and youtube can get 10 to 30 cpm two of the main features that I love about LinkedIn ads that put them on this list are the number one targeting capabilities for b2b companies it's crazy you can target CEOs of Fortune 500, you can target partners at companies that have 11 to 50 employees, in some cases you can even target specific income levels at a company and the second thing I love about LinkedIn Ads is their remarketing campaigns .

In fact, you can set up a remarketing campaign where someone visits your website and the next time they visit it. linkedin, your profile automatically sends them a message directly to their linkedin inbox. Hey real quick guys if you're getting value from this video hit the like button and consider subscribing because I post two videos like this every week and it's a lot of work and this lets me know that you like it so number seven is remove email addresses from LinkedIn sales browser. Now this plays into number four, which was outgoing messages, but this is so important that I wanted to make sure it had a separate category for itself, if you remember, in the outgoing messages category I said it didn't have as much to do with what What you were saying but who you were saying it to and why I love LinkedIn Sales Navigator is because you have the ability to Identify exactly who your love ideal is, the amazing, perfect prospect of your dreams and then you can use certain sales software. third parties that allow you to extract your personal email addresses from LinkedIn and then use them in your app in messaging campaigns if you want a complete tutorial on exactly how to do that, you guessed it.

I have another YouTube video about that and you can click the link in the description below to get access to it now. I hope you guys are getting value from this so far, my number eight. The b2b lead generation strategy will consist of email newsletters and drip campaigns, so this is totally different from outbound messages. Outgoing messages typically send messages to someone who can't tell the difference between you and a hole in the wall, which means they've literally never done it. I met you before, but what many business owners are sleeping on is that they don't message people who really know them.

You remember what I talked about earlier with remarketing campaigns. One of my favorite methods to acquire new customers is to send email automations and The email arrives almost daily to my email list. In fact, I write three to five new email blasts that we send to our list every week that cover things like case studies, testimonials, or new ideas, or maybe we're launching a new youtube video and that just continually engages with our prospects and gets them to the point where they're probably willing to buy eventually and if you're a real ninja at this stuff and maybe you're a systems customer that scales, what you can really do is take mass mailings. that are doing really well and add them to an email drip sequence so that anyone new that comes in maybe after the send gets an email sequence that has the best and most sends.

It is likely to convert them into buying customers. Number nine will be content marketing. This is very similar to the YouTube videos I talked about before, except it will be done on multiple platforms, like your blog, you know your Instagram, your Facebook, your LinkedIn or wherever. Otherwise, it has an online presence thanks to the tracking system we set up for me and my clients. I know that Instagram is one of the biggest drivers of new leads and new b2b customers for our company every month, as are YouTube videos and email. drips, I make sure to set aside some time every Saturday to create new posts that I can post on Instagram to educate and even convert some of those eyeballs to my customers.

Funny thing about content marketing and why I've learned it from most people. don't do it is because they think that no one will see this content if I post it, but it's like the chicken and egg thing, where if you don't post the content no one will see it, but no one will see anything if you don't post the content, so what I've always told my clients to do is just start posting, even if you get one like over time you get two eyes, if you're actually posting content that has utility, meaning it's actually valuable, those people will. they will. share that content with other people and the algorithm will catch more and more eyes and soon you will receive new people whoThey will review your content and become potential customers and maybe eventually book a call and purchase your number 10 products or services will be joint ventures.

A joint venture is essentially when you find someone else who serves the same clients as you, but not competitively, and you leverage them to send you more business than you can handle. I'll give you a really simple example: I bought a domain on godaddy the other day and immediately, as soon as I bought the domain, the next page asked me if I wanted to set that domain up on a wordpress website so that wordpress and godaddy have a deal together . that if godaddy sends wordpress business I'm sure wordpress gives you some money back and the nice thing about a really cool joint venture like that is that if godaddy has the person actually set up their domain on a wordpress site then it's more It is likely to be renewed every year and if the wordpress site can attract people from godaddy then they will probably need a website so a really great joint venture is really symbiotic meaning both parties really benefit if you are interested.

In joint ventures, my recommendation is to sit down and write down on a piece of paper all the software books and influencers that your clients use or that you know are important in your industry and then simply message them and ask if they would be interested in potentially partnering up, number 11 will be a referral partner program. Note that I didn't just say referrals and that was on purpose because most people just get referrals which means they get lucky in the draw from time to time. someone loves them and then you go out and introduce without any incentive to someone else in your business and that's good, but if that works then you might as well create a system around it so that it happens more frequently, for example within escalation with the systems we provide. to all of our clients a 10 referral fee for any client they send us and then not only do we give them that money but every opportunity we get we will ask them if they have anyone to send us their way so for example they are by completing your onboarding form after joining Scaling with Systems.

One of the questions is: do you know someone who could benefit from Scaling Systems? Another time, we might do it when our individual personal trainers are training them and they share a big win like, hey, we just set up a sales funnel and it's turning into, you know, fifteen thousand dollars a month in new business, so the immediate What they might say is hey, congratulations, that's awesome, who else do you know that could benefit from something like that too, so if you just stay on top of it and even incentivize maybe some of your sales reps or some of your trainers or account managers, can make it a more systematized process where it now happens much more frequently.

Before we move on to number 12, which is my favorite b2b lead generation tactic, I just want to ask you a quick question: do you know where your next client is coming from? If the answer is not a resounding yes, I would love to invite you to click the link in the description below, it should be the first link in the description and you will get access to a new training that I put together on the five steps that any company can go on to generate hundreds of thousands of dollars a month in new business through a customer acquisition machine, it actually ties all the dots I've talked about in this video into a much more systematized format, so be sure to do Click the link in the description below and get access to that training now and number 12.

It's going to be podcasts, this is by far my favorite b2b lead generation strategy and it's because podcast listeners literally They have you in their ears talking to them for sometimes an hour or two and there is almost no other platform that allows you to have your listener's undivided attention for that long, plus the average podcast listener has a household income of over two hundred thousand dollars, so again, they're really qualified people if they're interviewing you on someone else's podcast that's in your industry. It acts a little bit like a joint venture where that person transfers their trust to you and you can make a call to action at the end of the podcast for them to potentially come work with you or your company, so there you have it.

Ladies and gentlemen, my top 12 business-to-business lead generation strategies that we use to generate hundreds of thousands of dollars a month in new business. I'll leave them on the screen here for you to review. Be sure to also click on the See Description links below to get access to additional trainings I referenced in this video, like those other YouTube videos or that five-step process on how you can implement all of this within your business in the next 30 minutes and I'll see you. in the next video