CREATIVO #26 - Arturo Aramburu

who has lived with these people, listen, for me it is an honor to be in this creative, I honestly don't know what episode number this is, I think it is episode number 27 26, it is an honor and it is the first episode that we recorded with headphones al chile al chile until the experience a little more intimate and I'm probably surprised by how sexy the voices sound and even the mother, I hope the others can be heard well, I would like to present the official sponsor of this episode, we have an official sponsor in creative, it is finally the first time that an official sponsor does not It's the second time and this is my favorite sponsor this chapter of creative is sponsored by my new book how to be creative 100 tips to make a living from your art you can find it on the page roberto mz dotcom and if you use the creative code a dear

arturo

will go to get a 10% discount, that is, I'm going to tell you that I already read parts of the book and even before the official version came out because you accompanied me to pick up the exact first version of the conference because this wealthy man left He made a detour in Mexico City about two hours to go pick up the Sunday the 2000 the pri that he did on Sunday is the only one I have right now this book we picked it up in Mexico how long ago it was about three weeks ago about a month ago it's like a month we have a conference with the ina dem in the week the entrepreneur in the lineage in the week the entrepreneur and when we land I get a message from the printing company telling me that my book is ready and I told them that we can deviate from the airport a little a little bit more is two blocks no don't worry we are going to reach the competition of every mother and we are going with a tour manager and keith greetings to paquito we will do it we will not do it he lost half of his hair on that trip two blocks two hours and a half but well it was because of the driver who also didn't know anything and then we arrived at the hotel before arriving at the event we arrived late and the hotel wasn't even ready but finally I say well look thanks to that today we have a sponsor and people No, honestly, this is not because Roberto invited me or because he is my friend.

When I started to look through the first pages of that book, I realized that it was a work that was well done, that it was a work that had been done with a lot of dedication and dedication. a lot with a lot of dedication with a lot of passion and with a lot of knowledge because Roberto started reading to do it he is not taking out it is not counted he is not vomiting things it is very well thought out yes it is a book today it is a book that took me about two years In making, I didn't read precisely to make that book but I read because I liked it and then with what I had I said oh well I can make a book because the creative process of making that book was literally writing down things that seemed interesting to me on my cell phone and then those Things began to be made into chapters of my book and then I isolated myself, rented an apartment and went to write my book.

This is coming out today, today we are recording it. Where are we going to do the commercial? Roberto will also be at the Monterrey book fair. fehr international book on Saturday and now this coming Saturday, October 13 in the rooms at the book fair in Monterrey at 11 in the morning and you will also be there, we will be representing Ni Madrid but it will come down there, see you people Monterrey on October 13, this Saturday is going to be good and I want to present it, in fact the books arrive to me on Friday, one day before the presentation, just yes, thank you, official sponsor of Roberto's book, but well, let's start with the episode for people who don't Arturo knows you, introduce yourself who you are, what do you do, what do you like to know?

You, Aranburu, originally from León, Guanajuato province, not from the heart, I came to Monterrey to live a year ago, I met Roberto in Houston, we are sharing space there at a conference and in the end, of the conference I had the indecency to tell him that if we took a photo I say only indecently but when we were going to take the photo I uploaded it as it was just done and we have the photo of the newlyweds there we have the photo of the newlyweds then we have a photo also in the alley of the kiss in Guanajuato the other trip initiative and Roberto in the kiss and what I am passionate about is information politics I am passionate about seeing people who want a change in Mexico but not pointing out the politician who does the most things but knowing that We as citizens have enough power to go out and change it, this is like my life, I say that your square meter is enough and counts enough for you to be a bastard in life and do a very small amount of good for your country.

You have a speaker, you also have a speaker. a writer undertake to publish a book if you can tell something about your book yes, that is, there are actually two ideas, one is I am doing it with a co-authorship by a great friend and we are planning to make a type and there are some written some sketches but as a manual to make a manual but we would like to see it in the way that if you read the book you realize the power you have as a citizen, that is, it was going to be very specific for Mexico because because, well, that is what I am passionate about, my land.

He gave everything and for my land I am what I am so that is what it is based on and what part of the process does that book make, it is just beginning ok and with long it is a long process yes of course I have already seen it twice there is no first time It is the most difficult of all of them and right now you don't know if it doesn't make sense and you don't know if your creative profession is good if it is well structured. It's a fart the first time you write a book and the following year I wrote my third book I already feel that I am going with a little more confidence I can do one a year I want to do one I want to grab a little streak of being one a year and have days books for 30 and tickets 33 at 33 images of having ten books I say right now I have two and I still have ideas and I trust that they are going to be carried out.

The fact that there is one idea per year is not much and that is that the interesting thing about this last one, I say, returning us to the creative process, you made a book with the process that you are detailing in the book, you bring out stylists. what you wrote to make the book to create itself since the book created itself oops if the book is a way to check that the book works this is reading that is like the case of the book normally with my projects I like it to have something like the book last in a collaborative diary that 48 Mexicans wrote and I only wrote with play and like about this book, the interesting thing about this project is that it talks about the creative process, it advises you after the creative process and the proof that the advice in the book exists works is that the book was created with the advice of the gone so it is somewhat redundant but cool and that is what is interesting I feel about the book let's see and see and I can think of an idea like that also for the patients but since the mind today is Returning to who I am and touching on politics, I had the opportunity to interview the presidential candidates.

I will have the future opportunity to also interview some people from Andrés Manuel López Obrador's cabinet. Because I do it because I consider them to be interesting people, I am not saying that they are. good or bad or whether I like them or I don't like them, but they are interesting enough for me to be attracted to interviewing them. They are both the people who will perhaps have the reins of our country for the next few years, they will have the possibility of making decisions for us. and I think that putting them against the wall and what was that experience like interviewing the candidates?

I remember that you lived through intense moments because many people attacked you, many family politicians, how did it go, imagine receiving, well, you already lived it, there will be a video with some videos, I think The American thing was easier with a column, but imagine living and reading 1500, your crazy mother, that is, creating your cell phone and seeing someone, you're ashamed, you're a good-for-nothing, you shouldn't be there and you left the institution in shame, even thank you. Their socks were disgusting, what a lack of respect, I don't know if you still have it if they go out at red cops at hours, but the ones I was wearing there caused controversy because with Ricardo, no one but more I remember he was making us, he was wearing blue socks and It was noticeable it was not noticeable in a gush all the people said the songs have the bread is completely non-partisan and higüey that is to contextualize the people of what happened we gathered in an auditorium in a matter of two days the five presidential candidates because margarita still Candidate you have the idea that it would crack so it was the only one that all the candidates agreed to was to sit them in an auditorium in front of 3,000 people there live and thousands of people watching them on internet transmission in different media.

Other than that, imagine being a 24-year-old guy 23 years that he is going to interview the next president of his country, he sees that your pants fall off with fear, the net and nerves, how many people were watching that broadcast, do you know approximately whale, andrés manuel, and more than 200,000 people were watching it live, the mother That is, in the different media, imagine that anything I said wrong could have been news in itself, it was anything that the camera considered that if it screws up on some things, the net can be normal, completely normal, that is, I am not even an experienced journalist.

I'm not an interviewer who does this normally way I'm a I'm a I'm a citizen who cares guy that you feel like you screwed up the street with the bronco specifically bronco if you get to see this hello this is expensive because because they have a joke about megan I check on the bronco because, well, I mean, we know what he is like and how he connects with people and makes them laugh and so on, well the problem there was that the laughter was about me and you get that I was a source of ridicule because I asked him some things and the bronco already As I was seeing that I was launching into his answers, it even made me angry and in one of the videos, if you look for him, this bronco in the Tec asked him something and he responded with some meaningless thing and after that it was inaccurate, what a bronco, why are you saying?

That makes me believe that I'm obviously making the entire auditorium angry there laughed or the people who were there it wasn't that many not that many people went to the event with Bronco not so much ok with Bronco and with Margarita it was with the ones that were less crowded who were the ones more intense those of the peje were filled with ricardo anaya and the blog was filled with andrés manuel but with fervent people and who also reached you that is because those who attacked me the most in people the bronco I got in I got in to see the photos nothing for nosy will be I went to see the insults they sent me and I went to see who published them you got into your boots their profile photo now the white one I'm bronco a photoshop with the broadway will follow it was 95 percent of the times that me The first implied many things, because that set I totally know where their hatred comes from.

The second, wow, I wonder how many of this race, if I had met them on the street in person, would have been equally capable of insulting me and telling me that I'm a shame and I'm not worth anything, I assure you that and less than half, less than a quarter of a quarter because when you live behind a screen, it's very easy to hide behind anonymity and tell some guy that he had the courage to sit down. in front of thousands of people to interview a bato who is a vulture and who is and who is very prepared to answer all the questions and who does it daily and who has everything to win and who can turn it around very easily Well, at least someone who had the courage to sit down and do it, you prefer to criticize their socks instead of listening to what the candidate said or didn't say, like how the ideas are you with the insults with this award now in mind step by step wei wei if you cried one day yes for the one day yes way it was good bastard because the forum was two days the first day we received ricardo anaya al bronco and the second day we received andrés manuel margarita and ami finished the first day it is The first interview doesn't end today, the one with Ricardo Anaya, we're leaving, we're going to the bunker in the back where all the people were, yes, when you're on Twitter checking the networks, checking everything that was happening, how is it there, you see the flow of people watching such and the first comment was today.

All the people are saying that they are asking him out of stupidity that they are some soft milestones that because you ask him what was his favorite subject when he was a student so what did you learn you asked the question that I said to bullet mother well leave me I'm going crazy and it must be let me I put on goat and I'm going to ask myself hard things and I ask the bronco hard things it hurts I ask how the hell he plans to cut more of us cool he asked him what if the new lion didn't fulfill what a country expects to fulfill and people say to this one he's rude he is a pedant, everyone, I'm going to please everyone, it's very ugly, it's impossible, sensitive, it's impossible and also to find a gray point between dark and light, like politics is, dude, and since we have it, it stigmatizes right now that you're in favor of or against something.

Well, it's also difficult, you know, or even more so in a season as controversial as the national team and even more so in such marked elections that it was either you're in favor of Andrés Manuel or you're really against it because or you're with the power mafia and with Any other person who doesn't even convince you, you know, obviously, the next day when Ricardo's and Bronco's work ends, I woke up and was moved by the insults, so imagine the mixed feeling that I have to interview three crazy people, but at the same time it's taking me away.

The mother is insulting me every 15 seconds on the internet, they even made a hashtag and memes and now the socks and they ended and there were bronco memes that said that instead of cutting off the hands of people who read feet a lot this guy forlet him put on those horrible socks or there was a meme also the typical one from the simpsons that was fed up and said that he should leave it, he's dead to possess the bronco hitting my mother and I was the one that was lying like that dude pure memes of that type and he lowers your spirits very much more when he tells us you didn't have any experience with him with that this cabal is not bastard to deal with that and apart from having to drill that same the way it is America and this is bastard and you too I say without without sound egocentric and without sounding without sounding bad I was I was very used to it all my life you are to receive good comments wei wei louis this boy water and I liked it a lot today he comes in fact he continues like this and suddenly they say way you did it ugt so you stop I hope they don't let you get on again because it makes you think, that is, it makes you think and it's difficult to differentiate between who is telling you constructively and objectively or who is telling you to screw you and bring you down and that's what I think says. a lot of new Mexican society and totally I also believe that in these cases today or at least the approach that it takes right now with when I do this experiment are type projects is to ignore the criticism or really yes but when you know no how do you know that it is not the criticism is real, how do you know that they are not telling you something that is happening, that is, that objective and what and that you do have to pay attention because for that you have to have people close to you, no, you can't listen to the audience, people can't. know what people really want to do if you had asked people before cars existed what they wanted to have I want faster horses people no no don't understand what people want you can't writer you can't listen to them because One is never going to please everyone and all groups of people and you shouldn't and shouldn't even try one should because it's impossible and total frustration is imposed because there isn't an issue on which we all agree. a way to talk about something is to automatically reject something else and what you reject is that you have followers to decide to decide something is to completely sacrifice the transition oops and the other day in fact I did a live on instagram because on Sundays I like to talk about news we talk about abortion Because the next Secretary of the Interior wants to promote abortion in Mexico, decriminalize it, and I spoke out in favor of decriminalizing it, meaning that the woman decides about her body and that no one punishes her for the decision I have made, I said it very firmly today.

The live ended, I left in less than 15 minutes, I had 150 for guys - not now to raise my position on a topic such as fax, suicide is also the fart when when you determine your success by your number of followers or by the number Of 600 videos, there are really things in which you are not going to make a majority. Your opinion is not going to be that of joy and well, you have to have, you have to be in line with yours. I believe here today, union with your self-criticism more than anyone else. I think the most important thing in this environment is that you keep an open mind and that you learn from your own mistakes and don't let other people tell you that you are doing bad things to yourself, you are your own judge, lie down, I saw a wicked phrase be it yourself what you told me I was wrong that is the most important thing that you yourself realize I was wrong in hooking up with this guy I have to read this trip that I really liked and what has to do with this says your art does not consist of the number of people who like your work your art consistency your heart likes your work if your soul likes your work consists of how sincere you are with yourself and you should never change honesty for recognition totally today that is It's not failing yourself to fulfill others.

There is a phrase, there is also a phrase from Team Felix that I mentioned in my book that says that if you concentrate on doing something that everyone likes, it will be something that no one loves. I know you really don't have to I'm going to it's very it's a much better metric focus on how many people love what you're doing how many people just like it because there's a theory by Kevin Kelly that I also talk about in my book that we made the theory of a thousand fans that tells you that you only need a thousand fire fans or real fans to be able to survive your artistic work, and that is based on the fact that if you build a thousand people who really follow you faithfully and who do not only half follow you, those people will supporting you in your moments of economic difficulties while you continue creating them, these people are going to have your back and you have casual fans does not have that same effect and that then a lot with you, the people who follow you are very intense than the people who follow you.

It still makes good sense, you are supporting each other, the truth is that maybe you don't have a large audience, but you have very, very faithful people. I feel that it is the right way to start creating a following, maybe a more powerful one. I agree, I'm going to use, for example. right now a new movement means well bizarre and it is inviting people to stop at 6 in the morning to run with mitsubishi decided to story away tomorrow we start and wave I think we are going to have more than 30 people running tomorrow you are going to run with the people I know at 6 in the morning in Calza del Valle Este and people join in and I say how many people are actually willing to stop at 6 in the morning to run just because some bastard said, yes you know, it's cool, it's cool, but hey. returning to this way thing about the candidates at the same time that they give you down all those insults as if you learn to normalize the ways completely and that I think they are not there and also not that bad because right now I say this is a topic that few times I have spoken but I think it is important to do it and I like it I would like to take this opportunity to do it there are two things one when they insult you if right now you receive a message that says your sea what goes through your head when you read it you get angry if you okay mother planet clones and I prefer not to give it importance but if you focus on that you are going to end up getting angry today now the approach you take now as a public figure that you get so many motherly mentions is to ignore it exactly now what happens if you turn it around is little coin and you get a message that says hey, I really admire your work, thank you very much ta ta ta, how important is the dance?

The comment is that the net and if that is what the net, I honestly don't know it but I understand, there it is, I understand that if not He will ignore it, yes, namaste, what is the good review? You are going to end up believing the bad review. He did not explain, in other words, the fart of criticism of people's opinion is that if you believe the good reviews, you are going to believe the bad reviews. So People's opinions are completely ignored, at least by those close to me, I really know that I have a group of people that I care about what they think of me and my work, but the general audience honestly doesn't, I can't believe it because there are people who have been 30 and I hear it or you are my idol you changed my life and your job for the best the guy who is president of Mexico and honestly if you believe that guy you are also going to end up believing when a bat or increase your mother with the same passion but negatively but I feel It's not cool to normalize that, or because you have no idea what the person felt when writing to you.

The guy doesn't have a city, what the person who will honestly answer a message like that would feel. You know, or to normalize what's on the other side. it's half g views it's strange it's this extra strange but I feel that if not the normalistas you won't be able to continue, that is, if not you won't be able to grow more because as human beings we are not designed to have thousands of people following us and that send us messages of love and support, it is not designed for that, you are not designed to meet 150 people in your life and you know, and right now this is a position in which you can position yourself on a platform that makes you seen or known by hundreds of thousands of people if you are constantly receiving input from people that you do not know web but normalize they do not even know who you are yes yes no it is not and you if you do not normalize it is that you will not be able to continue growing because you will never end laden continued, you have to explain to me, it is to overwhelm a point in which there is no other option but to normalize it in my opinion because if not it is impossible to keep up to date with all the relationships you have with the people who follow you but you are more than I am super chicken heart I honestly put everything into context and I do it very carefully and I like it and so on but there comes a point in which it also causes a bit of conflict that people get angry if you don't answer or people get angry if you didn't do something I don't know, in fact on Tuesdays it was cool on the ocean Instagram yesterday I didn't do it because I wanted to do it there were here today people wrote to me who were angry wei wei your Tuesdays are cool l apparently it's already Tuesday tell us not to upload culé because you never do it anymore word is worth nothing, you should ask your followers for forgiveness because they never do what they say, yes, I'm a guy, that is, they are also hurt, it's a shame to portray yourself as such a charismatic figure who answered, that's the serious problem because people can start to feel that you owe him something and it's not, I mean this is not something that obviously thanks the people who support you thank the people who follow you but no no you don't owe anything to anyone dude and you have to continue acting like that so yes I I really value personal encounters compared to obviously with people but with the people who follow me if I take them in person of course I am the kindest and most practical person with all the talent is I don't know that it has always been I know but something that you you also have and that it is also also I like it and I had not put it into practice guy writer is capable of I sent you a message whoever I sent you a message I have a message x friend today you can not answer I know I don't even answer how late no I know to answer, and if they tell you that trip, well, the students didn't want to answer, that is, I didn't want to, and no, I don't have to answer you, which is my right not to stay, answer and you have every right not to answer me.

If I talk to you, it's not because I'm stupid because at that moment my priority was not to answer you or I was writing my book, I don't know how to like it without something else or I simply didn't have the necessary strength to answer you and it's a mess with WhatsApp and with The social networks that Canola misunderstands are people who get offended if you don't answer a message, they see it as something negative and the La Net is that the only owner of your time was there and you decide where to invest your time and if at that moment you don't You want to invest time in answering a message, the right to do it or not to do it and it is something that many people struggle not to be and for me it is a tool that I insist gives me a lot of freedom if you take complete freedom not to do it or to do it on your own time and not the others and the joke is not to take it but wisely people also there are people who apply it to me well I don't know everything personally of course talking about that there is also a topic that is good bastard I say you are doing here joining the dots in what we have spoken until now because there are people who find it much easier to talk through a device than to talk in real life, this is great, that's fine, I mean, I've noticed people who write to me, super cool, they even send me a big message, father.

Very nice, I am very happy to read it and then I meet them in person and they don't say a word to me, I say because they are probably nervous I see I don't know I feel that it is something generational I feel that it is something generational that for many people it is easier to talk to through a device that speaks totally no I don't mean that they talk to me I mean that they talk to a girl to flirt with her you know that you go to every mother then they ask her out and in people of what sweet or folk out Do you know why you get blocked and that's because I'm born with a cell phone in our hand.

It's the first thing we use in our day. It's probably the last thing we use before going to sleep. We use it eight hours a day. That's a fact from the Inegi, that is, a average Mexican uses 8 hours 8 hours a third of his day is connected to the internet through a cell phone he is canyon suffering from time so you get so used to having that tool and you say it as an extension of yourself then so much that you deprive yourself of experience things I honestly don't you see it as something unique animal or the gods of thing that you decide more I do it such as more good than bad the fact that it happens is the fact that we are so connected with technology that technology is us There are also times when there are no days in which I don't go out with my cell phone or put it on airplane mode until six in the afternoon, man, I do that because sometimes you have to take off and if you become addicted or dependent on zero in fact about three weeks ago I went to a cabin today I didn't have a signal in three days people who are listening to this who are going to hear it disconnect you completely from the root so you don't even have the opportunity to answer a message it is the most beautiful thing you It can happen in the world of today and now of the 21st century that we are living in.

How crazy, not that after we have reached that point where instead of seeking to connect, try to disconnect completely, not that we are so immersed in this that You feel so much the fact of this passage of science and you feel pleasure, that is, because by feeling you find other things, it's good, father. The truth is, if you find other things that you stopped doing or what you did as a child and that in fact in the talk we had today you already A teacher I was talking to mentioned that nowadays we no longer have time to be bored, before you stay bored at home and you don't know what to do.going to the roof you went out to play nowadays you don't have time it's boring because all the time you're tense the only thing you have left on your cell phone and maybe that time when you were bored was the moment of leisure in which you generated the most impressive idea of ​​your life no because your brain is happening and nothing else was living than and suddenly the spark came yes but that does not mean that right now you can't do it yes then I believe that inspiration does come to use inspiration exists but inspiration is a luxury In fact, I have a chapter in my book that you have to find by working, of course, and but inspiration.

What I mean is that inspiration, of course, exists because there are moments in which you feel much more inspired to work than others, but you have to know how to live without it. inspiration you have to know how to work without being inspired you act what you think is due to those moments of lucidity such as a state of mind not or that is what you would directly relate to that is to say today I am connected and ximo I am working every mother I believe that inspiration has a lot to do with extrapolating an idea from something that apparently had nothing to do with what you are doing and applying it to what you are doing.

I think that is where inspiration comes from, the fact of combining two areas. of being in a place and seeing something that is happening and relating it to something working and saying mothers, I can apply this here. I believe that inspiration is born by combining two different areas and that they have a point of convergence, exactly, that is, at the end of the day all areas of human knowledge are human knowledge, be it chemistry, physics, music, mathematics, all of these are names that we human beings invent to in a certain way catalog knowledge, human magnet for fact, at the end of the day everything is information, for example, music and mathematics are very related as related as cooking or in physics that is casein physics chemistry web everything is knowledge plus architecture and faith and I don't know that is architecture and cooking web reading and music music has the triads have a perfect shape So it is something that you can talk about, that is, it is something that you can put together and that is why I am a big fan of having a little notebook where you write down everything because at that moment and in that notebook you put together different ideas and those ideas and in the end and in the end you want it. add another thing, I'm almost sure that most societies there are some way to monetize them, use them if you want to make a living from it, you could possibly do it 5 the perfect combination between those two web areas totally that is, that gives you infinite possibilities for what what you want to do with your life and mix your different passions and mix your different tastes and create a new one and try to be and do it in a way that is, this is interesting, it's cool and the people who dare to experiment with this type of new things could It's scary, man, well, yes, because the one about the attacks might not work, well, of course, it's a fool's errand for people who dare to try it, because they may have a place destined for success there, and the cool thing about this is that you can try it so many times that eventually If you try, you will end up paying for something like that, your chances are one in a thousand of hitting towards an idea in which you combine the two very separate ideas and give it something great, but you can try every day in three years, you have already tried it a thousand times and it is He will almost certainly pay you, he explained, yes, Wii, but right now you also have to counteract the frustration that things are not working out for you.

Our generation is not well used to success in the national media. your fingers and it reaches you, that is, you want to see a movie and not next you have to go to the cinema wait in line you see it on the flexo on Amazon Prime wherever you want and in and you want to eat something you put it in the microwave for two minutes it will be frozen in I want to send a message to someone, you don't have to wait, everyone, when something takes time, when something takes work, when something makes an effort, I fly away, you abandon it and leave it alone, but I think it's very good news because that means that yes, you know that and you trusted you have an incredible advantage over others completely today you have a value proposition which is the belief in yourself when no one else is doing it and that is very important which I assure you that you have some Chinese friends because I have some too who are frustrated in their job because they think they don't like it, they think it's tata tata and today you ask them how long it takes if they sometimes carry theirs because the things that take time the things that take effort we prefer to abandon them and go another way where supposedly Everything is going to be faster and that is difficult.

Imagine, imagine having been a friend of Thomas Alva Edison and he tells you that Thomas Alva Edison made a thousand attempts, some say five thousand attempts. I don't know the number. Is it a myth or I don't know what the real data is. to invent a little, imagine that thomas alva edison was someone in our time, and every friday your comrade was out and every friday you told him that you want to go out to do something and on the 20th he said wow, i have to stay, that is, today i have to not invent a mistake.

I have to try again guys you've been trying for 144 days and it hasn't worked out let's go let's go party imagine that's why the guy gets expelled from the community of scientists because he was crazy that's why I think there's this divorce his wife when he was trying to do the focus because I was doing something completely different and pulling and pulling and pulling so it won't succumb to those pressures I feel like it's totally getting harder and harder and more than anything I think the important thing about iterating what this is saying is taking a moment to reflect that the system in the past attempt while What are you doing wrong?

You're going to end up getting the same results, most likely, so I think that for me the creative process is made up of three stages. The first stage is inspiration in which you absorb sources, series, movies, whatever you want, um, it's things, the second is the one you create and the third is the one that reflects on what you create and many times we do understand skipping that postmortem process or that reflection process when the work is already on the creative curve that's why my book says because all these ideas I wanted to transpire I wanted to have a way to reference the things that were of course useful to people because if someone reads it they will surely be able to have a much clearer idea of ​​where they have to direct their creation or their art or whatever you want to call it, it doesn't have to be something does not have to be something artistic like such a website can be any hundred that applies to any project of course in fact he is talking about a creative process and it happened to me curiously and he addressed this topic to play a song playing ukulele there is a book that says that you need 10,000 hours to perfect a skill to be a master thanks to a French master to perfect some skills but there is an artifact that I don't remember who said it, it will be very interesting to remember the name right now that says what happens if I don't want to perfect it what happens if I just want to learn what I don't know, I want to be a medium shoulder, that is, I want to be, I want to know, supposedly a salonist, 20 hours of practice to win, if it takes very little to win the majority, that is, 20 hours of practice to say, I know how to do this, others no no I'm not a crack at doing it I'm not a master but I can but I can and that surely gives you an advantage against the others wow it's totally because that's even the 20 hours that give you a good overview to understand what you should improve if anything It wants to be a program so it already gives you what it is like, as if you will download the firmware to understand how to learn that skill even if you don't develop it, you already have the understanding of more or less exactly what it is like and that can be extrapolated exactly for everyone and for everyone then a friend He gave me a ukulele today in my life I had never played any musical instrument but I have always really liked music and I always paid a lot of attention to the notes I learned a lot on YouTube that is, watching the videos of how to play the ukulele and the chords that were I learned to play and right now every Tuesday I'm releasing a video well it's not Tuesday but I'm releasing a video of how covers of songs are played way and people vote and it's cool that is, it creates a community around an idea I know how to play a musical instrument and I'm not good at doing it, I'm not the best but I know how to do it then and better even before and just give it a song we're going to play I'm going to sing a song called chachachá by Josean Love explanation in Spanish very beautiful that in fact the original s not culé also so then it seems to me that the fabric is perfect but this song has a special dedication because I made a dynamic on facebook on instagram so I would like to dedicate this this song to alejandra rodríguez to gianelli escalante ana karen silva and to Lupita Silva, thank you very much for having contributed some super nice comments in the dynamic.

Shared love definitely makes us a better society and this goes for you and give me your life and your time enough to see the moment inside your eyes and me I forced my life to be reborn, my breath, I wanted to lose knowledge, only for a moment until we evaporate in the wind, there is no reason to say goodbye as soon as I am still alive, believe me, my love, I am not so stupid, if you wanted to, and tonight I would go dancing. I can make you fall in love with a cha-cha-cha, it turned out horrible again, I didn't want it, then it's going to happen again from the chorus, this is at the end of July, on the web, I have tools and mothers, I realized that the song is there, there's no reason to tell us. goodbye as soon as I'm still alive, believe me, no, my love, I'm not that stupid.

If you wanted to go dance a cha-cha tonight, I can make you fall in love with you much better. You don't have enough time for people who like them to play percussion and we actually achieved what we surely We are going to have to return this because it turned out well so for Tuesday July 23 but well this is for creative only for creative 1 original and buses in the end hey guy and what is your business model right now I'm going what do you do what do you work You have an application, it continues, we created a citizen participation platform in which, if you want to see it, it is very technical.

We allow citizens to contribute to the transformation of their city. We did an experiment. The experiment was a pilot test on July 1 for people to report crimes. elections through your cell phone normally to report an electoral crime you have to go and present yourself to the fepade open a file present evidence etcetera etcetera etcetera it can take you hours right now fe padilla is what is called fepadenet which allows you to do it through the internet but we said ok, what happens if we create a simple interface, we allow people to do it from their cell phone because they would be with their mother, no, in other words, in 2012, 956 files of electoral crimes were received in a country of 120 million people where The elections are quite murky because it could appear stupidly under the number, so we said wow, that's not real, that is, it's a completely wrong figure without makeup and abysmal, because it's not true, or, in other words, the others simply weren't reported because people are lazy and They think it's not going to help at all.

We launched this on the first of July and in one day or one day we doubled the number of what had been done in 2012, so in how long or in 2012? throughout the entire frame of the elections on the entire front from the campaign only 900 in everything in the electoral ban all 996 reports and in it and one day and in this we force the number and the official number I think that still It is not available because the FEPADE is still cleaning up the evidence and so on. I say it does not mean that all our reports were not valid because some did not have complete information, some did not have such, but it gives you an interesting metric at a time and it opens your eyes.

Well, people are not as apathetic as they say, that is, if people want to help, they simply need to give them the right tools to rebuild the trust they had in the government before and which right now is completely lost, well, now, why the hell? I would go to report something to the public ministry when I know that it is going to take up my time, it is going to take away my anonymity and in the end nothing is going to happen, that is, I am not going to improve anything that is hurting me with my country, so little by little With tools like this, imagine, you create a mass of data, you create worried people who also propose that people can identify what is happening in their city, well, it is, it is fine, father, we are betting a lot on that and talking about electoral issues and addictions, as you can see, Andrés Manuel López Obrador.

Also taking into account the interview you did with him, well present of the interview, the interview went well, I mean honestly I have to accept that we were more cautious than we should with the why because we knew that any false move with him could to go wrong institutionally, we didn't want to, we didn't want there to be problems, but I would have been infinitely harsher with him because he didn't speak at all, that is, he responded without answering and like in the debates, he went down and well, what we wanted were answers now, it didn't matter what happened in that interview, no matter what happens in any debate, he is going to win completely, that is, thatThat batoy is going to win regardless of what will happen or will not happen and what they said will be said because what people were buying was hope, literally, they even used the hope of Mexico as a motto as a party, they use it because hope is go against everything that has not worked and that has not worked because the PRI has not worked, the bread has not worked, the other parties that come and go and disappear and lose records and lose such and then well, let's bet on what it seems be different and I leave you the question so that you can reflect on whether it will be different or it will be more of the same but disguised as something else.

I believe that up to now your administration has had some setbacks and still not even among those between December 1st the license Just the day that Elba Esther Gordillo is being elected president, she leaves the rest home right now and is about to return to the national union of education workers, a position from which she stole a lot of wool. She was arrested for money laundering for organized crime by the things, that is, and they are telling her, ah, ok, well, we already punished you for a little while, that's why you were under arrest with many more privileges than the other prisoners.

Then they sent her to her house under house arrest, where she lived as if she were with her mother, and well, they're taking her out now to see what happens. can contribute what I consider that absolutely nothing happened, what happened with Duarte, also that you surely already saw, you already saw all the news that even woke up that diverts more than 75 billion pesos and that is an amount that is an approximate because neither It is not even known if it was more, they give her eight years in prison or nine years in prison than if it could be three years because the law allows it to work that way, wii and wii, a woman who has an abortion can be given up to eight years in prison if it is proven that It was a homicide and in some states it can be done or if there are women who have been sentenced with the same sentence or almost the same sentence as a bato who diverted 75 billion pesos when the woman had to have an abortion because her health was in danger And besides, they had raped her, that is, I think there is a lot to improve as a country and not only not only legislatively but socially, then there are those two setbacks that I consider Andrés Manuel's setbacks last week, also one of his right hand Caesar's yáñez married dulce silva the wedding cost approximately 10 million pesos they had lobster for dinner twice wow the chairs only the chairs that were used for the event and that are rented cost 153 thousand pesos they took the blue angels who charge more than 6 more than 600 thousand pesos according to quotes that were made there to verify the information on the beard where it was washed in puebla in puebla and because it appeared on the cover of the magazine 'hello' dulce silva wore three dresses each worth more than 55 thousand pesos from a guy His name is Benito, I don't remember what the hell he's a designer and I say that wouldn't be bad with someone who can pay for the wedding since the fact that they want to give themselves their luxuries well I say for me it doesn't seem morally correct but for them it could be nothing happens but what is the problem César Yáñez according to the national committee of Morena earns 37 thousand pesos a month how do you justify how the hell do you justify that he had to save 270 months of his life assigned without spending a single cent of his salary as spokesperson for Morena pay for that wedding and other people said wei, well in Mexico it is tradition that the wife's family pays for the wedding so I started to investigate a little what happened to dulce silva dulce silva was in prison for 14 months for llosa resources for an operation with illicit resources So, no matter where you see it, it's cool.

The truth is, she says that it was a conspiracy by the governor of Puebla, this because it was a piece of land that they were fighting for and the mother, but well, it's not between pears or apples. Well, the one who is the most important promoter of austerity in Mexico and who says that things are going to be different and that salaries and that it is even a 50-point austerity plan, an austerity plan between corruption and that was super applauded, I'm going promoting austerity in the morena in renting yes that is to say the plates pesos so I am still very doubtful about using what is going to happen about I consider that it is going to be a good role Andrés Manuel but well, let it arrive on the first of December and that the things begin to be done because everything that was promised in the campaign today I hope will be fulfilled and it is better for us Mexicans to be very attentive to remind them as many times as necessary.

Let's see, I will vote for you, why did you say this, did the other say that is happening and even the people who did not vote for him, even the people slowly complaining about the campaign, complete in winning this hey, he fulfills more, it is completely, I think it is the biggest defect of democracy that we believe that it ends when when you vote the vote is and without the vote is the minimum the vote is cleaned and begins to demand that the candidates fulfill their campaign promises it is useful to monitor the really yes yes yes yes and I don't know how many people are going to see this, let it be testing them manuel lópez Obrador I don't consider myself Neither pro nor against at all, I consider that he is my elected president and that I am going to support him as many times as necessary to move the country forward, but well, it is very bad that when things are done, that is, when things are done badly We try to justify the reasons why from the side that we are on one side, but if something similar happens to Peña Nieto, that guy is not worth it, he is such a corrupt person.

We try to make excuses or bars about things that are happening, just because we support someone. The problem of idolizing someone and putting them on a pedestal is that any action and also the entire messiah and savior of the race is what politicians are trying to take advantage of now and it is something very dangerous because populism and well, Ryan should not be I go to no pedestal before being politicians before doing anything they are citizens like you and like me of course you told me that you wanted to start a news program I am going to start a program they enlisted for news how to do what is going to be the twist is that I was doing it in Instagram live videos usually lasted between 25 and 30 minutes, I realized that it was long enough for people to stop watching it, the net, you know, you saw that many people were connecting, they started it and then raising rates again was like very intermittent so why not make a format in which all the information is pressurized and in less than 10 minutes people can find out what is happening in their country without having to cut their daily routine without having to do something completely different in their day water and They simply get in and see clear information chewed and digested and that's it.

I mean, I'm going to commit to doing a complete investigation of what's happening, giving details and presenting it so that people can consume it and do with that information whatever they want. ok ok and this this program has a date you have no no I'm not right now setting up the studio where I'm going to do it although the intention is to do it on video and also in podcast because well listening to the news is also cool of course and no no it's not the typical program in the one that a reporter is talking to you with terms that you don't even understand, whether it's a guy who likes the topic, who knows about it, and who is going to present it to you so that you understand what's happening, what it is, that's what matters.

Today, no, it would be of no use to you to watch the news if in the end you did not understand what had happened and you are going to add your opinion. If this is going to be an opinion program, it is about what is most interesting, it was going to be informative and opinion. In fact, in fact, he also presented a news story to us live and gave his opinion about what happened, although then it will continue to happen like this and in the cases in which it applies, it will be like, ok, you as a citizen can make an example. an issue of news, what can I do as a citizen to let it pass or to improve this issue, which I think is important because many times we know what is happening but it is in what way and I mean, well, it does bother me but what?

I do what I do to improve it so I'm going to present these types of things too that I think are very useful because people do want to do if they want to improve currently those who study can know how how you would describe your audience is personality where like what is your audience like? and since the third and 75% are women and how interested is your audience in your news, I am very important, that is why I am going to migrate from the channel, that is, I am not, that is why I want to do it on YouTube, something completely new for me, it has never used a YouTube channel but I think it is an audience that looks for more specific topics, that is, the people who are going to see me on YouTube are not going to see me singing ugly on the ukulele, they are not going to see me uploading stories about what is happening in my life or photos about the concert I went to you know they are going to go listen to the news and do you have a name for the program no but 'not what I want the name to revolve around who they are or do you know anything about your time to inform you about a bunch of things Let it be 10 minutes to know the best thing that has happened, well, it is not the best, rather the most important because I hope it is pure good news but it is difficult and when are you going to be in charge and what date to get what we are going to do tomorrow with cell phone why don't you start it yagüe if I want next week yes or no tomorrow but next week I can release the next one the first chapter ok in the meantime the people where you can follow you on instagram arroba

arturo

aranburu and that's where I move the most where I like to be present the most and where I share things the most, ideas or thoughts of mine and what marked any last idea that you want to share some quote allergies promote guy somewhere wherever we put an end to the inept cracy oops to describe it innate classic and I think it didn't come out in the pixelated because right now we had a problem technoline short grace is a concept of a French philosopher called young domscheit his request is not pronounced which says that inept grace is a system of government in which the least prepared is elected by the least prepared and that the people least prepared to support themselves are going to receive money from taxes collected less and less and they will sell a left-wing discourse that they know does not work because it has already been applied in other places and has failed but the people are going to accept it. believe because in the end they know that they are the least prepared that is the inept grace and the zone the familiar zone if it sounds familiar to them because we are living in Mexico and this is very strong the net meaning since I said it is what I just said is the reality, the Mexican reality alternates with me, so let's put an end to that and we can all be part of putting an end to that.

It's so easy, planet, that is, it may seem difficult if you try it one way, but if you try an association or an independent politician, who of course is different, he is a bastard or go. against the current against 500 deputies that the one who knows that they are going to give them half a million pesos at the end of the year just for being the roe and it is probably difficult but but together we can, well that's it, I like it with that like to finish we close with the inept cracia thank you all for watching this creative episode with a very good friend arturo aranburu thank you beautiful people there I hope for your photos in the system so I can talk with all of you well people see you next chapter you are well I send you a hug hug you