$100k to $1m w/ Facebook Ads (SCALING MASTERCLASS)

We've helped about four brands scale to seven figures a month and today I want to talk to you about what exactly are the key things that I've noticed among all of them, so let's quickly go over a couple of things that we've helped a minc clothing brand to go from $380,000 to approximately $1.8 million per month in revenue. We've helped the wall art brand go from approximately $130,000 per month to approximately $1.1 million per month in revenue. We've helped the children's sports ball brand go from approximately $130,000 per month to approximately $1.1 million per month in revenue. 30k a month to collectively make $6 million more Q in 2022 and then we also helped a legion of clients in particular go from literally 30k a month in advertising to, you know, they've been at this for about 2 years spending about 4.5 million a year on Facebook ads, so all of these particular clients have a couple of things in common and I want to show you exactly what those commonalities are so that way you can start implementing them in your business, so number one is that they are not selling an iPhone 5 when people want an iPhone 15, this is common sense, right here, all the brands that we have been able to scale very quickly had a superior product, it is a great idea , you can create all the ads you want in the world, create the best landing pages, the best marketing, but if you don't have a superior product, it will be a battle for the rest of your life.

I know I had a student literally stuck on 30k a month for like a year he finally decided to switch to a new product and it quickly ramped up to around 100,200k dollars very quickly because he had a winning product now this is key here so when you are testing the product when If you are building your brand, you need to understand where your product sits in the market and if your product really becomes less Superior because again let's say you start selling a product in 2024 if you never update it and there is a chance of 2028 before your product disappears.

Because there are more competitors coming to the market with better solutions, the same thing here is that you have to constantly update and update your product, as you know, year after year, look at Apple. I mean, every year is a new iPhone, but every year. people buy it why because it's always better and it's about the things that people want in a phone, something very important here, look at the market, look at other products like yours and ask yourself: is there a clear reason why Would people buy mine if not? Don't even waste your time on it, be completely transparent with yourself, don't waste your time on it because it will be an uphill battle and you will be very, very stressed and frustrated trying to scale what you want to do.

If you have a lot of confidence in it but it is not Superior, talk to the manufacturer and find a way to improve this product and the way to do that is by looking at what people hate about the other products if everyone looks at the one star two stars three stars reviews look what people hate about other people who sell the same product and make a product without that that's the way to have a Top Market product in the market and able to scale quickly now the next thing is they are using the right angles and , more specifically, the angles that are urgent to satisfy the desires you know in the market back in 2020, in my first encounter with this, we were selling a metal wall art for the wall and you know me at that time. a newbie marketer to the world, I basically said hey, it'll look good on your wall, hey, you know, it's a really cool piece of art, that's all, and with pictures of it on the wall as art and I basically say Hey, that's great. so that your wall is now fair, we are getting some sales, we are spending, we are making a day in Revenue, but we were missing the urgency behind it, we were missing speaking with a strong enough desire in the market to be able to I didn't really scale correctly, so what we did was we did some research and I started to understand that people were giving this as a gift, so what I did was I dug deeper into that and I saw that they were giving us a gift more specifically. to your partner, so as your girlfriend, wife, husband, whatever you have and what I did was discover that desire.

I got a photo of a couple holding together, so that's also another key thing, is that just because you discover a desire you don't mean, you just need to say it, you also need to articulate it visually and the images will always be more powerful, so you want to articulate it visually. that wish, so we asked this couple to take a photo with that and then I said. the perfect gift for a loved one now there is a desire for us to match and we show it visually it looks great they look very happy together and now we are talking to someone specifically and we are adding a little more urgency than just putting it on your wall it looks well and we were able to scale that store to about 3,400 thousand per month in revenue just by changing the desire and the angle, but again you will have to get new and fresh content movies.

Also, I see a lot of people make the mistake of "hey, let's change the wish" and are using the same creatives. I say that if you are changing the desire, you also need completely new creatives that match that particular desire. The important thing is the creatives that stand out, people are going to go the extra mile to do a little more on that creative to make it stand out, it will always work better. You know, for example, I was talking about this the other day with Some of my students know that this is just an iPhone, but have they ever seen the iPhone drop test where they like to do the iPhone, they'll like to leave it and display it as different cases and different things like you?

I know scenarios well let's say I have a phone case and I just drop it from desk height here it's about 3 4 feet here and I make an ad that shows it drops 3 or 4 feet it's like it's literally like everyone else everyone else is doing that, but if I really want creatives that stand out and I'm trying to say I have the toughest phone case in the world, I'm going to drop this from like 100 feet or 200 feet, I'm going to run it over. With a car I will take him and throw him against the wall. I'm going the extra mile.

I'm exaggerating the claims a little more and I'm showing it visually so my creativity stands out, so it's a big The key here is that all of our brands make seven figures a month. We're really trying as hard as we can to take those claims that we're making and just exaggerate them as much as possible, as long as they're still credible. Because when you go beyond credibility, people won't buy from people, that won't make them stand out, it will just make people laugh at you and say that's not real. I saw an ad the other day that was like getting a 31 row butt like on your Facebook ads. for your Ecom store, I have never seen a 31 row ass in my life.

I mean, to be fair, half, but it was like a dollar a day retargeting AA campaign that gets a sale every few days, so it's not even a really big impact for me. In my life, I didn't believe that at all and when you go beyond credibility you lose people's opinion: I don't trust that brand at all. The next thing you do is you mark up the landing page and the reason I called landing page is because I've seen some amazing ad creatives and then I saw a landing page that the traffic that they were targeting and that they liked the landing page was not consistent at all, you know, it doesn't answer the questions that customers have about the product, it doesn't have any proof.

It doesn't have any experts saying it's an amazing product, it doesn't really talk about the benefits or anything like that. If you look at Rose Skin Co, they have some amazing product pages. I wouldn't say those landing pages, but there are really good product pages that are better than 90% of the people I talk to daily and then there are some people that you really need, like an upsell page or an avoral about the which I will create some videos and this year I only need a couple. months because we are getting more case studies to show you so the landing page is bookmarked if you are making 100,200,000 a month right now with a 2% conversion rate if you figure out how to get to 4.% conversion rate , you will literally double your income overnight without even touching a single ad simply by improving your landing page.

The next thing you achieve is retention in these brands that generate seven figures a month and are not focused on first day profits. Let me be clear. here we are still making 200 300 400 thousand a month but we are not focusing on making new customer acquisition profitable, we are actually breaking even on new customer acquisition but we are making all our profits every month with returning customers, if you wish. to build a brand that lasts you need to appeal to your customers to retain customers, get customers to buy again, without this you will build the ship one size bigger and also as you start to scale things will slow down in terms of or as It will be harder to find more clients, so your advertising cost will increase, so if you have the same goals on A Day In AD, like 10 to 20 or $30,000 a day, Ann Adin, it won't be Realistically, right there your advertising cost will increase as it scales, so it's important to have retention, that way you're getting all your profits from retention and you're breaking even on acquiring new customers right there.

I think for one of our brands we were doing twice as many thefts on new customers. and we will cover it even with new clients, but overall for the month we got a 3.5 3.4x row and we still made about 3400 thousand dollars a month and profit because we had so many returning clients that we were making everything. of our income from those or all of our profits from those customers without ever having spent a dollar on them to buy again on Facebook ads, now the next thing is the expansion of the country, well, normally look at the expansion of the country around, you know , 200 thousand 100 200 thousand per month in Income from 0 to $100,000 focused on one country.

Dominy USA is the best to go to CU. If you crush it in the US, you can crush it anywhere else, but I've noticed that if you rush it somewhere else and then try to come to the US it doesn't always work. The US is the most competitive country, but it also has the most customer purchasing power so it actually outperforms the competitiveness of the market and again go back to what I said at the beginning if you have a superior product that shouldn't scare you at all so start the US boom from 0 to 100,000 once we start crossing 100,000 months Mark, we want to start creating new Shopify stores per country, so that way we have one store per country and the store is in the The language of that country and the currency of that country are key there, in that way and we're also going to change the ads to that language, so let's say, for example, we go in there are a lot of people watching this channel. from the Netherlands, if I want to go and expand it to the Netherlands, I will run ads in Dutch, all my creative ad texts and stuff will be in Dutch, the website will be in Dutch and it will also be in I think it's euros in that country in particular, so the whole website will feel like it's in the Netherlands, that's key there, so it's a great way to scale to seven figures quickly because now we have ads that crush in the US, we can multiply those effects in other countries and I.

I've seen brands literally go from 30k a month to 300k. I'm doing this very quickly, but first you need to validate in a country and scale in a country. It's also very expensive when you start creating other online stores in other countries, so that's why I tell you guys, 100 thousand a month at least before you start spending in other countries. Since again they are going to buy 5, they must also have several different nails for each country, they must have multiple triple wells for each one. country that you have to have, you know people who speak the language of that particular country, there are many more systems, there is much more infrastructure, but the people who are willing to do it or the people who sell things are small because they are willing to accept it . the risk of that and that's what allows that, you know, those few 1% people get to those levels and then, talking about that, getting out of the comfort zone, taking the risk, the last thing is that these people win seven figures a month.

They move completely different than you, they have a different mindset, they have a different work ethic and they are focused on money 24/7, when I talk to a seven figure person I can easily tell them apart. who a seven figure person sounds like and who a person sounds like. who is making six figures a year there is a very different mentality these people move at great speed you know if I tell them to do something they do it and they send me an email like a dayNext, hey, Nick, you know, if I tell you to go create this, film these 2030 ads, you're just going to film them and send them to me.

I tell the six biggest people, they're like well, Nick, can we just change the structure of the ad account? It's like no, these people understand the importance of these actions and hiring the right experts and things like that, the next thing is that they focus on the money and not on a perspective that is bad, as you know, when you talk to them, they It's about money and they have a terrible personality, but they're money-focused, like you know everything they do evolves around that seven-figure month, they still have fun in their daily life, they still, you know, hang out with their friends.

They still go out for drinks and stuff, but when they go into the zone to do the work, they just focus on actions on a daily basis, which makes them seven figures a month, so they still only work, you know, 68 hours. a day, but those 68 hours a day are focused only on things, which takes them to seven figures a month, they don't waste time on anything else. I've seen many people who make six figures a month and they also get distracted by these other things, which prevents them from making the money they need to earn something so important and key, that's where you need to move on. speed you need, you know what actions are going to take you to the next level, you have to try your hardest to take those particular actions, well you know this other person is doing this and this is like no, here's what worked for us. just take it and boom, many of my students are over the top 1% of students who are breaking seven figures a month and even my clients just go to other clients who are at a lower level.

I'll tell them and they say Great, but hey, Nick, what's up with this? This person is doing this. It's like I'm just telling you what worked for us, allowing us to do this multiple times over and over again, if that helped that person then great, go work with that person, don't come. With that I tell them the actions they must do to reach the next level. Many of you who watch this channel don't pay me yet, but if I tell you and show you the specific actions, you don't pay me. Don't just sit there, this person is doing this, this YouTuber is doing this, he's great, follow those YouTubers.

I'm just showing you what worked for us several times, if that's the case then don't watch this channel, but if you're here, you want to learn, you want to take this stuff seriously, just do what I tell you because it works for us several times. times. I've shown you countless and countless case studies where it works for us too, so a little bit of a tangent there, but I hope you get the main takeaway from there, so thank you all so much for watching this video. These are again the key things that we've made six to seven figures a month quickly for our clients and you know it. hit the like button hit the subscribe button to see new videos every monday, wednesday and friday if you are interested in having me run your

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We have helped four brands. now get there and I would love to help you be next. If you are interested in me being your mentor, there is also a link below for me to guide you on how to create better creatives specifically for your brand. Thank you all for watching, my name is. Nick Tero, talk to you later, peace.