How LinkedIn's Search Capabilities Help You #shorts

and for those of you who do marketing for businesses, these

search

capabilities

are tremendous. You can

search

by industrial company size, years of experience, and more, and this allows you to really narrow down to your ideal client. You can even search for who is actually active on the platform. Don't waste time trying to connect with people who have an account but never log in. Imagine that you are a strategist who wants to connect with CEOs to sell high-cost consulting services or that you are an executive coach who works with senior management. and want to sell high-level coaching packages or maybe you are a leadership development expert and want to connect with executives in the human resources department to sell high-level leadership coaching or consulting programs if you are marketing the opportunity to companies.

It's huge and if you're not actively building expert authority on LinkedIn and growing your audience, then you're leaving a huge amount of money on the table.