The Ultimate Guide to Become a Full-Time Content Creator in 2022

I don't want to brag, well maybe I'll just do a little. I made 8,500 last month and worked like 42 hours, so I'm making a lot of money working very little and the work I do is work. i really love it hi my name is julie rayne and i'm a

content

creator

what that means is i create

content

that makes me money that's literally it and i think a lot of people actually i got this question from one of my spectators, um, someone. He said to me: Well, how can I help you? And they were like, Well, what I want to do is just do what you do, so I wanted to create a video that was like the starter kit for content

creator

s.

This video will

guide

you. content creation in the early and middle stages, everything you will need from the beginning and I'm going to explain why you need all these different things and how you can get them too, so it will be like something physical but it will also be something mental and it will also be something intangible like a website, so let's talk about it. Like I said, I love my job. I work very little and I think the content is very valuable for many people. could be doing this who aren't doing it today so this video is aimed at helping you

become

a

full

time

content creator if that's what you want okay let's start with this is the very basic starter kit just There are five things. on this list and this is all you really need to get started, first of all, you will need to publish content on two platforms.

I recommend choosing two because one is too little, no matter where you will publish the content you will be subject to. an algorithm and that kind of stuff sucks and some

time

s something you think is going to be really good, really valuable and it doesn't work out well due to factors that are out of your control. I recommend starting with two platforms because that way you have a little more. breadth, but you don't go too far, so the reason I say two and not three is because once you publish content on three different platforms, it will be very difficult to manage, you have to start small to be a content creator, um. so I actually started with just one and I found it really hard to do just one but I went on and expanded to two and I wish I would have started with two sooner so my two are: I write blog posts in between and I create youtube videos like the one you're looking at today, why do I recommend two?

In addition to the reasons I just said, you may also find that you are better at one than the other, you may enjoy one type of content more than the other. You will also be able to cross-post content as frequently. I will make videos and write articles on the same topic and then I mention the video in the article and the article in the video and that way I can maximize my audience. while you're still doing very little work, okay, the next thing you'll need is a personal profile, so you might be thinking, but wait, I already have a Facebook, that's not what I'm talking about, you need a place where your brand is yourself. as a content creator is going to be the focus, so I would recommend having three things: One, you should have a website.

I say that with an aside because it is complicated to set up and I actually hired someone to do it for me. You don't have to spend any money, you can just have a normal website like Weebly or one of the free versions of Squarespaces before you start because I spend like 1500, no I spend 150 a year on mine and that can be a not a lot for you. If you are just starting out as a content creator, but you will need a website, a place where you can publish your content, that's it. You will also need a LinkedIn.

I hate that this LinkedIn is my nemesis. I do not do it. I get it and I'm a little scared, but LinkedIn is where a lot of people hang out. We'll talk about this later, but you should think of LinkedIn as your resume that you post everywhere everyone can. see you, check you out and say, "Okay, this person has been creating content for so long, this is what they do, maybe I can hire them, we'll talk about that later, but it will be important. I would also recommend creating a completely social network based" . around your content creation persona, so for me I have um, I have a twitter, I have an instagram, I had a tick tac, um, I find Twitter the easiest to follow because I'm constantly lurking anyway, but instagram is fun too.

I recommend just doing one because it's very easy to waste time there. You want to have some gifts but you want this to be an advantage, not a hindrance, so choose one. twitter linkedin sorry twitter instagram pinterest whatever you want pick one and try to commit to posting Some content appears there regularly. This doesn't have to be your core good content. It can just be a fun little impromptu boost to give you an idea of ​​your personality content type, but it should be 100% related to you. and your brand as content creator number three, you're also going to need a content plan so I call it my editorial calendar and it can change as you grow and what this will do is help you know what you should be creating. and when and stick to a flexible schedule, okay, so I say okay, I want to post at least twice a week on YouTube.

I want to post at least twice a week on YouTube twice a week on medium twice a week on YouTube and this is it. These are the topics I want to post about and this will change as you change and decide to figure out what your strengths are as a content creator, what platform you prefer, but at first I just want you to outline a quick plan. What I recommend you do is post twice a week on one platform and once a week on the other and you have 100 permissions to cross post, so I mean right now, in the early stages of your career as a creator of content, you probably don't have a huge amount of time, okay, we're doing this to maximize your time, for example, if you write, if you're like me and you write and record videos, you can create a blog post about your favorite healthy foods.

You can also create a video about your healthy foods and you can also create a video about something else, so once a week writing twice a week filming that's it, that's all you really need to get started with your content they will have. It has to be three things. I want to save as much time as possible. I'm trying to walk you through the mistakes I made as a content creator early on, when you're publishing content and you want to be successful quickly, as I imagine you do. Your content must be valuable to the audience. This is the easiest to get wrong.

Don't just journal, don't vlog because honestly, right now no one really cares what your daily life is like because they don't know you, they're not interested in you, you have to provide something that helps you. Be valuable to them today, so, for example, a tutorial, a

guide

, if you're going to entertain, that's a little bit more difficult route because it's less obvious what's valuable in terms of entertainment, that is, in terms of similar information, but you can certainly try. try to be funny try to be dramatic try to be silly you know something that will make people feel an emotion the second thing is it has to be interesting to you many content creators try to game the system and create the content they want. you think is popular on the platform right now, you will never be successful if you do it because you will instantly burn out, you will say: I just don't want to create any more content about bitcoin, I don't and that's okay.

It shouldn't be necessary if you don't care about Bitcoin, don't post content about Bitcoin, and thirdly, it has to be something you're at least a little bit expert in, because the internet is a big empty space. It's populated by everyone and someone probably knows how to do something better than you, so if you're going to write about something to stand out, it has to be something that you have at least a basic level of knowledge about, whether it's a degree, whether it's a course you took, whether you know something that you've personally researched, the more you know about it, the better position you'll be in competing against literally millions of other people who are doing the exact same thing. what you are, you're also going to need this is number four, you're going to need a way to track your time as a content creator.

People typically do one of two things: they spend too much time on one platform really going all in or they spend too much time on too many platforms and I'm not really sure which ones are valuable or not, tracking their time and saying, "okay ", I spent an hour filming my video, two hours editing it, an hour promoting it, you can start to compare that. time to the amount of money it makes you so as an example I used to have a patreon and I tracked my time and I found out that I wasn't making much per hour and I didn't have any other benefits to encourage me to continue so I decided to cancel my patreon and now I have more time that I can spend doing other things that are more valuable to me in terms of money again at this point in your career as a content creator, you probably don't have a huge amount of time, so you really want optimize it and make sure you take every second of every minute that you can and make the most of it.

I use clockify.me as my time tracker, it's really easy. To use it, you can split it by similar task project and client, so it's very easy and every month I count how much time I spent and how much money that stream made me. Number five, you're going to need a mailing list when I tell this to newbies. They often say that I have nothing to say. That is not true. First of all, you are a content creator. You have a lot to say and it's interesting. Number two, you're going to want a mailing list at some point and that's a lot.

It is better to start now than to start later. I didn't create my email list until after I had a couple of viral hits. And now I look back and think, God, I probably missed hundreds of potential email subscribers, but it's too late, so start now and you don't have to think too much about this, it doesn't have to be complicated, all you have What to do is say hello at the end of your videos, at the end of your blog post, whatever the type of content. you're creating say hello my name is dooley insert your name in there and I'll email you once a week a summary of content I've liked on the internet or a link to all my articles to make sure you don't miss any and then that's all you have to do is send a link to all your articles or videos or whatever type of content you're creating once a week and that's how you get people to sign up, you probably won't have a lot of people signing up for First, okay, We'll talk about that later, but you should at least start building that list now, not later.

Okay, let's move on to the second part if you notice any slight change in discontinuity with respect to the position of my hair or the clothes I just wore. and play tennis, so maybe that's why I look a little different. I'll be back about two hours later to finish filming properly, so we'll talk about the next stage in your journey as a content creator at some point, maybe a month, maybe six. months for me was a year and a half, you will reach a point where you feel like you have a lot more potential, like maybe you have to start turning down jobs or start gaining critical mass.

You're thinking about quitting your day job, it's hard to describe what this feeling is because it will be different for everyone, but at this point you'll know, it's okay, I'm not a beginner creator, I'm someone who knows what he's doing. I'm doing it, maybe I want to start taking this seriously, so at that point there are six additional things that you'll want to do or have the first one is a mark, so far you've escaped. without needing a brand because as a content creator you are your brand, the content you create is very representative of who you are, but what you are trying to achieve here is that if someone comes across a piece of your content , recognize it. the brand, they will recognize the style, the colors, the images, the tone and they will say, oh yeah, that's that content creator, Zulu Ray, who I know and love so much.

I'll click on it and check it out. I'll send it to my friend a brand is a website it's a logo it's a color scheme it's a format it's an editing style it's something that says in addition to the content you create something a layer over your content that says yes, that's that creator It is cohesive and makes sense of what you are trying to produce. I'm terrible at design and not good at making logos, so I hired someone to do this for me. Best money I've ever spent, honestly, if you're getting to this point. and you are not a designer and you don't really know websites, don't be afraid to invest in yourself, it is worth the money spent to have a brand made for you, well made, well, it is worth the second thing you will need and this is a Really exciting moment.

You'll want a place for your fans to give you money early in your career as a creator. In a way, you make money from casual fans. That's okay, the people who will watch your YouTube videos will give you advertising revenue. the people who will read your blog post will give you more advertising revenue or, if you are a medium blogger, they will give you theirpart of the monthly membership fee, that's how the medium works, but after a while you're going to start. To get some people who really love what you do and will want to reward you for it, then you will want to come up with a couple of different ways to get them to give you money, now the crucial thing is not to spread yourself too thin and always be sure that you can deliver what you promise, for example you can create a course, you can write an ebook, you can set up a patreon, you can make levels, if you're on YouTube you can set up subscriptions, if you're on Twitch there are a lot of different methods and try offering a couple different prices because you will have people who you know love you more than just ads and they will say yes, I will do it.

I spent I don't know five dollars to remove ads from this Twitch stream I subscribe to and that's cool, but you'll also have people who are like Holy Christ. This person is amazing. I want to give them all my money and then you. You should also have an option for them, whether it's a consultancy or maybe a really expensive course, something like that where you deliver value and that person feels like they're supporting you and they're just getting a part of you that everyone else isn't. it's really worth having that okay and you also want to start having channels of communication with those people because if they love what you do you probably have a lot in common with them and they're probably awesome so having those places that they can reach out to. . go out and contact you and talk to you more, it's valuable for them, but also for you, the third thing is a home office, yeah, for about a year and a half during my middle trip, I was just, I mean, what was doing?

I was writing on my Normally I wrote everything sitting on the floor with my laptop placed on a coffee table and then I started filming sitting on the floor with my laptop placed on a coffee table and that was fine, it worked well, but I got to a point where people were like, "Hey, this is great content, but the videos suck or you know I'd like to sit down and focus for hours writing and you know my husband comes home and starts making dinner, which He was allowed to do it because it was in the living room, not in any special office, so once you get serious, you need to start thinking about having a special space that you can create and that you can design any way you want.

You've stocked up on snacks and water and you know that any little add-ons you might need are worth thinking about and really developing this place care

full

y because hopefully this is where you'll start to make the bulk of your income really something again. exciting. The fourth thing is you're going to want to invest in places where you can improve, so at this point and when you're a beginner content creator, you often feel like you're stuck on everything that I know I did for sure, I was trying everything. I was all over the place and felt like I was bad at everything, but over time I realized I had specific strengths.

I realized I had specific tastes. I was good at things I enjoyed doing and wanted to do more. And I realized there. There were things I wasn't that good at and things I couldn't learn just by doing things I would have to be specifically taught to do, so I invested in a couple of crucial areas that really helped me stand out and round out If that makes sense , I did a lot of research on SEO and now I can handle myself in SEO and I also tried to get a lot of feedback from my audience on both my writing and my videos, and I didn't do that.

I didn't invest any money, but I did invest a lot of time into doing that and that's worth it and maybe looking again for ways that you can get a better camera or a better microphone or, again, thinking about hiring people to do things for you. that you don't like to do and maybe aren't as good at in another example. I no longer edit my own videos because I simply can't give it that professional shine that I think my viewers deserve. I hired someone to do that for me and I'm very happy with how that's going as a content creator, that's something you should also look for in places where you can improve your offering because you're going to start to notice those difficult moments at this point in your journey, you also need to start thinking about getting various sources of income, so as a content creator, like I said, I advised you to start with just two, but at this point you can start to diversify and get additional ones, so some of they're going to be the ones I mentioned earlier, where you know you're giving your fans a way to give back, like an ebook or a course or consulting something like that, but you're going to want something stable, something you can count on, even if, For example, you leave one or you know YouTube goes under next month, whatever it is, you still have a diverse set of income streams and this is great for money, but it's also good for likes. peace of mind because it prevents you from worrying and spending time worrying about things you can't control, so I recommend getting content creation flows that come in three different types.

Well, the first is the platforms, this is where many people access. its beginning because all you have to do is create and the platforms take care of the distribution for you and the payment and everything else that is complex, they do it for you and that's amazing, but you will always be at their whims. There will always be, you know, responding to an algorithm, whether it's good or bad, and you'll always say that if YouTube goes down, there's nothing you can do about it, so I also recommend having a second client now, depending on what you do.

It's going to look different for you, but I've found that most content creators I talk to are really good at one specific thing that they do and therefore other people hire them to do that for them, so e.g. , I am a ghost. writer, I create content for blogs, I help companies strategize their blogging strategy, I do what I do, I edit articles, I consult on media strategy, I do a lot of things, so I have clients that pay me to do things, and then I have myself. the content that I think I generate, so this is like my course that I did, my patreon that I used to have, things like that where I control the distribution, the marketing, the sales, um and, if there is not, it is the content that I have created for me, not for someone else like I would for a client, so I would recommend trying to get at least one of each, at least one a month, of each, just to have a broader flow to help you figure it out . what you like to do and you have a variety of jobs to do, all of that will also pay you well, so that's a plus and number six and people hate to hear this, but you should have a more complex email list, so At this point I hope you have a basic mailing list set up for you, you have something you can hear about, a list of people you can email your content to on a regular basis, and hopefully you've started to develop a dialogue with these people where he knows some of them. they'll email you back and you'll email them back and it's more of a conversation where you don't feel like you're shouting into the void, but now you should at least start thinking about getting more complicated, for example the way it starts to attract people the same way you get people to sign up for your mailing list.

You can start by simply saying "hey, sign up here if you want to know more about me." That's great, you'll collect some signups that way, but if you really want people to sign up, you have to show the value from the beginning, give them an idea of ​​what they'll get from the whole newsletter, so in my case I offer a lot value in freelancing and writing in a medium. and content creation, so when I ask people to sign up for my mailing list, I tell them to sign up, you will receive my weekly newsletter but you will also receive my 5-day medium starter kit email series, in the win-win, for them to sign up and when I enacted that change to the mailing list.

I started seeing a lot more signups because people had a reason to give me that email address and it's worth doing. You should also continue to link to your content, but try to provide a little more context. Develop more of a dialogue more of a voice more of a person I really believe that email lists are one of the few areas where every minute you spend on an email will be a minute well spent because that is a conversation, a direct conversation in the one you are having with someone who follows you and your content and it's worth developing those relationships with your readers or your viewers or your I don't know what twitter calls a Twitch audience, no, that's not right, you know the people from Twitch who love what you When you go live, everyone has a slightly different strategy for doing this, so what I recommend you do is take a look at a group of content creators you love and see how they do it.

Feel free to see how their strategies work to see what they copy. it's particularly compelling for you and yeah, every time my cinema friend has a great suggestion, every time you see something like that that you like, put it in a Google doc called copy file slider or something like that and then you can always rework it to your own purposes, obviously you don't have to copy, but you don't need to come up with all this from scratch, so there are many people in many courses who have already done the hard work, you just have to figure out what matches your brand, his tone. voice is okay, so we have done the beginning, we have done the middle, the final stage, I can't tell you what it looks like because I think it's really unique and different for everyone, there is no final evolution, this is not Pokémon, I think as we move into the final stages the final stages are unique to each creator that gets there um yeah I'm excited to see us all get there making our money living our best lives and I think everyone should. make a real effort to get there.

I want to end with four additional types of things to consider and these you should consider maybe before you start your content creation journey, so the first one is a pseudonym if you're shy if you want to make yourself vulnerable. but you're afraid your old boss will find your content online or you don't really want to share your deepest feelings with the internet under your own name, okay you can do that zoolie rain thing, um, i have a linkedin twitter instagram facebook youtube half zulu red is a pseudonym that I made up when I was like 10 and I knew I wanted to make a living writing, I made it up um, it's a pseudonym and it helps me be a lot more honest and vulnerable because I'm not afraid of you meeting someone I know who sees my article and says: oh, she did that embarrassing thing, whatever it is, that's my personal problem, but maybe you have that problem too, so if you're worried about that, think about it before you start your creation journey of content because I mean the worst thing is you know God forbid or actually this is quite good if you go viral from the beginning and then your kind of audience already starts to know you. your current name instead of your pseudonym.

I love a pseudonym because it really helps me differentiate my life between work and life. I work 100% from Zoolie's reign and live 100% under my own name and that's what works. To me, the other thing you should consider is taxes. I know. What helps me is having a spreadsheet that I use where I track my income and my expenses for literally everything. I do it every week. He takes me like I don't know. 10 or 15 minutes every week, but I do it religiously and that helps me when it comes to tax season. I have my dad. My dad's assistant does all my taxes for me because he's an accountant, but you should do it, so I can't offer any tax advice.

I have to say I can't do that, but I think about taxes, maybe talk to an accountant and see what the third thing is in their job, not many people quit their job and then start creating content, most of us start. doing something because we love doing it and we can't not do it and we have a side job because we still have to pay our bills, but at some point you're going to start to feel like maybe I could actually do it. So maybe my job is holding me back and what I see a lot of people doing is saying no, it's not worth the risk and yes, leaving your job is a risk, it comes with a lot of benefits, you're in the states where it doesn't No I have a safety net, so if you lose your job you can lose a lot of health care and other benefits, but staying is also a risk.

Staying at your job will also hold you back and I think a lot of people consider the negative aspects of leaving. a job and don't consider the negatives of staying, so both are valid, but make sure you consider both, not just one or the other, and finally think about the fun. When you

become

a content creator, you are effectively putting a price on it. you love to do, that can be a little painful sometimes because it means that what you create, what you produce now, has inherent value, soFor example, if a video is not performing well or a blog post is not performing well.

Um, that may sound like shit, so what I recommend doing is trying to keep a small part that you don't do for money and that you just do for fun. So, for example, I'm writing a fiction book for fun that I know is I'm not going to make any money. I haven't even told anyone what the title of the book is. People know I'm writing it, but no one has read it yet. I am not writing it just for fun and not for any reason. kind of income and that's how I'm helping to keep my joy of writing alive because there's no price on that so those are the extra things that you need to consider when it comes to being a content creator.

This video has walked you through the starter kit to becoming a content creator in

2022

2021 whatever year we are in and I hope you enjoyed it if you have any questions if you have any comments please feel free to let me know in the comments below . I reply to my comments every Monday so you can expect your response and yes, consider subscribing to my channel if you like these types of videos. Thank you very much again for watching. See you all in the next video goodbye.