CREATIVO #318 - DIEGO BONETA | Lo que hice para ser Luis Miguel, Código FAMA, Hollywood, Tom Cruise

I was talking to Juanpa Zurita, I know you get along very well with him and he was telling me an anecdote about when he joined the Luis Miguel series that you kind of mentored him, not that you started helping him, you started giving him tips because he was very nervous. How was that and how was this part of you as a mentor born and how did you see him when the series started? I remember that when we met around 2017, Juanpa came to me and said brother, I want to act, it's something that interests me. And it's something that I want to take seriously, I know that it's something totally new for me, but I saw it as with a lot of desire, like Claridad, no.

And when the opportunity for Luis Miguel comes up, well, it's a project that I also produced, I pushed. a lot because because they let juanpa do a casting I mean and they did a screen test Beto our director and so on And yes I was quite nervous before entering and we read the scenes he gave him a couple of tips he did it very well and yes I pushed a lot because because juanpa was in the series you identified with him at the beginning of your career because I know that you had a similar approach with Tom Cruise not when the first is that you know that he started to give you certain tips that in a interview I heard that you said that no one had ever done it for you were the ones that left you throwing the unemployment cannon cannon cannon I say that it was the first movie that says that I stayed as the protagonist in a movie with Tom Cruise and Alex volley impressive Tom was the one who who mentored me throughout that process and well for me it was something incredible it was something that changed my life no and it's something that in life I'm going to forget and when I can I say I'm not Tom Cruise obviously not but when when I can Doing something like that for someone else is something that I'm going to do and specifically what he told you.

Where I was going, it was more about trust, it was more about specific issues such as very technical aspects of acting or what that mentoring was like. Well, we both had I had to learn to play guitar and we had the same coach, so Tom came with me and said, Hey, why don't we take lessons together now? And well, I took it as one would like. Yes, of course, no. I mean, I thought it was never going to happen and that same night. He marks me and tells me come here he is and he was already our coach Get on with your with your guitar and you have to do a James that's what he called him yes And when I got on he started to ask me everything about me about my family about my parents where They met how many how many years they were at home, that is, everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything everything from my brothers and then he came to me and said look here is a notebook, you are starring in a movie you are 20 years old this is all that I I would have liked to have known at the age of 20 but without warning he just said to you, you know what Look I'm going to give you Yes my son I saw you on the on the on the tablet they asked me if I wanted to play guitar on the on the tablet a tablet is What it sounds like is a reading at a table where you normally read, it's a table like that, the actors, the director, a couple of producers aren't there, and it's a script reading, in the case of it was something totally different.

It was like a show with microphones with speakers. They knew like 100 people there, the whole studio, yes, no, it was crazy, and they asked me if I wanted to play guitar. Before I knew what I was getting myself into, I didn't know about two weeks of classes, but I didn't know. You had no knowledge of guitar, nothing G major and nothing nothing nothing nothing Órale nothing and with the coach Well, it was going punctually to learn the songs that I had to play in the movie and several chords and I loved it and well for tea Bobby like me I saw it like, yes, no, I say, it's going to be good enough to practice and when I arrive and see what it is, I say in the mother, They're going to run me out, I mean, there are already several times that they run actors away in the in the and I said well, no more.

I can stand back and see what happens. I see that Tom comes out in character after spending 4 hours in the makeup with tattoos, that is, everything is already in Stacy Jacks, which is his character, his lines about how nervous he is and but I said for him because of the reading and although even they themselves were very surprising it was crazy it was crazy it was like in a huge hangar and there was an audience no no no of the production they were all the executives of Warner Brothers which was the studio of New Line Cinema, which was good, not the studio, I think it was, and the distributor was Warner Brothers, so there were all the various executives, all the weevils, the whole cast, they wanted us to sing the songs, which is to say, it was like a life I've had, I have a life like that and After playing guitar, which I played Living, which was the song that my character composed in the movie, Tom arrives with me, he is sitting two chairs to my right, he stands up and arrives with me and that was when he told me, Hey, well, we have to do these. yaming sessions And that night when I go up to his to his to his apartment I became a brother I do all my stonets I jump off airplane buildings there are videos of everything it's impressive jumps good bastards it's impressive and he tells me when they asked me if I wanted to play I sent the guitars to the cleaners and there I see you, a 20-year-old brat playing guitar because they could have fired you if it hadn't turned out well and it reminded me a little of me when I started And this is what I would have liked to have I knew him when I was 20 years old and he started giving me a lot of tips about what he learned working with Imagine with Dustin Hoffman and in Super Good Plan he told me, Hey, I would love to give you movies so that you can watch scripts so that you can read and he gave me homework and such.

And if there is a scene in the movie or something that is costing you more work, whatever, tell me and, happy with life, we work on it together and after all that, he tells me, hey, but this. Only if you want, I don't want to be reckless, I don't want to get involved. more in what I don't care about and well I just stare at her as if saying brother no no please I mean I want to know everything no and she made me shadow it on the set to shadow it she told me I want you to come with me this week when you're not filming to the set and see So you are my shadow, you see how I manage the set that I do that I don't do And what does a leader do?

I mean, how to behave on the set these semi shadows and those that right now what are you saying about how long ago A leader also refers to Dealing with people even outside of recording, that is, all of that ends up having a lot of influence on whether the environment is fertile, not totally, for example, every Friday he sent a food truck of coffees or hamburgers or pizzas. or ice cream every Friday to the cast I left them a super simple handwritten note Roberto great job you are breaking everything every Friday to each one or to each one not to all the cast is already there and to the club I sent them a Food truck since Chinese every Friday and you saw how he knew all the names of absolutely everyone on the set and not only of them but of their wives and their children and really you saw how the crossing they would have given their lives for him or how much They loved him and they respected him and he set the example and he went to a school and it was incredible for me, especially in my first film, to be able to learn from someone like that, someone whom I admired very well, the one whom I admire very much was a unique experience right now when you talk about the topic of example, I do believe that there is no purer motivation than example and even you, starting in Hollywood, having this experience, seeing first-hand how he, who is a consolidated actor at that time, develops It also makes you humanize it.

No, for example, it happens to me a lot with conversations that, well, I have to talk with people that I still admire a lot, including you, and well, the net conversation humanizes guy, and not in a bad way to say that Ah no. I mean no. It's like a way of belittling but it's a way of saying he's fine, you bastard, but he's a cool human being. I mean, we have the same hardware, we're really not that different. And that empowers you. That motivation, which in my case is the conversation, but it can also be The example of someone doing it empowers you as it fills you with non-verbal information that totally gives you a little more confidence and that today I have laryngitis and I sit there like all stunned, sorry if I'm in the middle but I didn't want to lose the opportunity to be able to talk and I say I also imagine that the issue of involvement both in the film and in the characters had a lot of influence because I know that Tom Cruise involves so much in his stands and in all these feats and for the character study I imagine that it is just as of meticulous and in your case well I say with the present Luis Miguel you also got involved separating the teeth you did so many things you prepared for like a year and I don't know how long it took to get involved in the character I heard you say that suddenly I was off the set On camera you continued acting like Luis Miguel.

You also took out, that is, you also totally absorbed that involvement in your roles. Something that surprised me a lot about Tom was also his career as a producer, that is, I saw how he was doing post-production on a film that he had just filmed and was shooting. in which he was not a producer but he was doing pre-production on his next film where he was already producing and to see how he was involved know how Unlike other actors in that film because it was like a masterclass not being able to work with and each one was so different to see how although it was not a movie in which Toma was starring, the guy put 150% into everything, that is, he wanted to, that is, he was a perfectionist and a workaholic at a level that I have never known, that I have never seen in my life.

So going to the topic of Luis Miguel, when I stayed with the series and they invited me to be an executive producer within the series that was what it was. It was something super important for me because it was a huge risk to make that series, you were writing a movie Luis Miguel Before the series, no, I mean, I mean, you were already very involved, I was already with my Partners, Dave is not my partner, but he is a very good friend of mine, and Josh is writing a script for a Luis Miguel movie. Ok, we're already talking. with Luis Miguel's agent for his rights when we found out that someone wins them from us and that someone is Mark Brunet who is a producer with whom I worked on a series called Duff Keepers but Marc Brunet is a crack the guy is a producer of The voice of Sharken from Survivor is the president of television at MGM, he is a super super sharp producer and I kind of can't believe that someone else was wanting to do the same thing and that other person was someone I knew very well, I mean I knew very well to his family and such And how crazy How did you find out when I mean that they were working and that they had already had the rights for him the people of the people already had this in the people of Luis Miguel tell us Sorry someone already won the rights and That someone is a very heavy producer, very very very very very very heavy.

We are against another producer in our project, but it was like a Well, there's no way someone beat us. It was a good idea. Let's think of another idea to produce and see what happens. Months go by, Mark calls me and says, Hey, Diego, do you know who Luis Miguel is, and I say, do you know who? It's clear. We won the Brides rights. Amen, I said, Well, I was involved in that project that can't be seen. Come to my office. and I see myself with Marc and he tells me Diego because I already wanted to produce since I made Rock that is, and you hadn't produced anything Okay That was your first approach to the world of production Yes but already what I had worked on with Marc who did a series with him in 2014 or 2015, I had already told him, Hey, we have to find something together, I would love to produce, I would love to learn about what you do, etc., and when Marc calls me and tells me, come to my office, he says, why we didn't produce this series together because when I told him everything I knew about Luis Miguel I said of course I know who Luis Miguel is Look, it's me at 12 years old singing the girl in the blue bikini in Code Fame that she was a mother that that song was The one you started with, no, and I didn't even choose it.

I was the one who got the code in 2002. 2012. Yes, yes, yes, 2002 and well, I knew a lot of people in Luis's environment.Miguel also marks and he told me, Hey, you wanted to do something together. You get involved in this, we have to do this together, and I got very involved and I stopped for a whole year and that year I focused on nothing more than preparing the character, having to sing all the songs that I wanted to do. It was very difficult Yes, I also listened to an interview where you wrote to Luis Miguel, I think it was in a kimono, I don't remember Who you were with other than the one you said was like a mix between Elvis and Sinatra No, yes, because there were certain parts that had been like that and I started listening to your recordings and yes I totally realized his dad made Luis Miguel study Elvis when he started that's why when you listen to The Girl in the Blue Bikini and Isabel today even how she moved and so on later O I mean, to describe Luis Miguel to someone who doesn't know him, I think it's like a very good Yes, of course, like a very good photo of Sonic, how he sounds, yes.

And I also imagine that it's like you realize as the songs of Sonic go by. his evolution you don't realize how he begins to move away from his influences and begins to find his own voice as he further advances in his career yes yes yes yes yes yes Then he begins to prepare you for a year learning the songs modulating the voice experience singing but One thing is to sing with a voice of yours and the other is totally different, so I went with the same singing teacher who played me in Rockes Run Enderson, who has already died in peace, may he rest, he was a teacher who changed my life Because there were many very songs. very high very high Don't Stop believe in waiting for girl like you jukebox they are rock songs from the 80s that are very high and ron helped me a lot, that is, being able to reach those notes and how to expand my vocal range and Luis Miguel is also someone that he has, that is, he is a mega tenor, mega mega, mega tenor, he sings and reaches notes, that is, he sings from the chest, which is what Pavarotti sang in his standard, in his famous note, that is, it is not so that you have an idea Luis Luis Miguel in almost all of them.

The songs that I had to sing I had at least a C in the chest Ok it's crazy, I mean it's crazy people don't realize it because it doesn't sound so loud because they have a very round voice But and with a lot of body for the people who don't understand well what you mean by tenor is the spectrum of notes that your voice can reach, no. So yes. In other words, how you describe a singer, there is not a baritone, it is someone who reaches lower notes and a tenor and within the tenor there are different tenors too no uh what does it mean how high how high what notes you can reach and Luis Miguel is a tenor I mean he is like the highest tenor okay I mean He reaches notes he has a very wide range and when those notes arrive, they are not heard as very high notes because his voice has a lot of body, it has a lot of power.

So not for a person, that is, for a person who does not know much of this, well, no, he doesn't feel it so high, he doesn't. I'm sorry, but to emulate it, you have to reach that note clearly and reach that note with a lot of body and with a lot of strength. So yes, yes, it was a real pain. Yes, because one thing is to arrive like this with a little difficulty and the other is to arrive with your whole body. not exactly exactly so he helped me a lot I contacted Kiko Sibrián who is the living producer who I would say knows Luis Miguel the most he has produced Luis Miguel He was his producer and musical director for many years he composed soft produced the Aries album for example favorite of Luis Miguel and I contacted Kiko who had not worked with Luis Miguel for many years and done anything and I said Kiko I need your help to make these these soundtracks that is because the songs were not everything was rerecorded for the series In other words we did not use Luis Miguel's demos and I sang on them for days No no Because those Masters those productions those those recordings are from Warner Brothers from their label so we had to Play absolutely everything and well it's like you do I don't know right now what the biopex is going to be done of Michael Jackson, the fact that they have Quincy Jones producing the entire soundtrack, you know, I mean, it was a titanic task that is not even the video part, it is the entire part of the soundtrack that is so much so that I think that alone Yes, guy and they sound identical Yes yes yes I think a lot of people thought Oh those aren't the tracks by Luis Miguel and Diego Cantón everything was rerecorded that is to say I marked Kiko and he was there at 5 in the morning looking for the keyboard with his garage that he used in the 93 for you don't know for to use that same keyboard for the series And how many songs in their entirety they recorded I don't know but there were three soundtracks I already 30 30 songs were five years of my life All this and yes it was an it was an incredible learning nobody nobody No one thought it was going to have the success it had, I saw it as a huge risk but I tried not to focus so much on the risk but on doing my best job to get as close to him as possible the first time I got a character where I had to go out as someone who lived, it was a total transformation, the vocal side as a singer, frozen as a producer, or so it was, or so it was, it was my life those five years.

And yes, when I finished the first season, I am not a method actor that a method actor what it means is that when it is your turn to play a character you are involved in that character for the duration of the shoot. For example, if right now I don't know I have to play a character called Carlos, I would say Roberto Tell me Me, Carlos, I'm not Diego until it's my turn to finish the entire recording, the entire recording, and you're in character at all times. And there are actors who decide to do that. Joaquín Phoenix, there are many, too, Andy, of course.

Yes, of course, of course, they're super super, that was a bit too What happened to me after the first season but I didn't do it consciously, that is, I didn't say I'm going to do Luis Miguel and everyone calls me Mickey for these six months, no, but suddenly, or unconsciously, when it was my turn I don't know how to order some tacos with my friends I couldn't ask for them in the voice of Luis Miguel and my four told me he didn't get there yes like what a fart Sorry sorry and at the end of the first season yes It was like a Wow I mean I looked physically different when I arrived at the hotel After filming all day and I looked like Luis Miguel I didn't look like me because I had my teeth done and it was like a whole process of months after having let go Luis Miguel now finds you therapy again to come back to me and I already know the following seasons, two and three.

Being aware that this happened to me, I did like one, that is, I was very aware of when they took off all my prosthetics or when I left there it was already leaving Luis Miguel Aldaí and come back to me is that what a bastard when you get so into a character that you can start to lose yourself because if you are not constantly changing the limits of your personality you don't know what it outlines for you So when when when you have to take that decision to find the limits of another person's personality indirectly you also find yours And you no longer know what belongs to whom and you no longer know if you changed this year I don't remember that you read some years Some years a book by James Franco called actors anonymous and spoke more or less about this this this topic guy Then when the first season ends and Tom you take a break and the approach In the following seasons it was different Yes it was like it was okay this happened with the first season Now it's going to be aware of leaving that and when they take off my makeup and they take off my prosthetics return to me return to my voice do things on the weekends that I like I don't know how to play tennis you know Yes and how much time passed from the first, the second season, that is, when it finishes recording and when the other begins, I don't know, let's see, I don't know, I don't remember phases from so long ago, thank you, I think we finished the first season around March of Roberto, I don't remember months, that is, it was months yes Already six months yes or even a year eh or more because after the first season he still says Terminator I did other projects they had not written for the second season all that was a bummer yes it took a long time for the success right now that you were telling me that it was a very big risk for you that the series had, you did not expect it at that level because it was a phenomenon that has very rarely been seen in series of Well, in series in general here in Mexico, no, I would say that even in Latin America I think that it is What we tried to do is make it a series made with the quality of American series, not instead of making 50 chapters, making 13 and doing it and filming it with the best possible quality.

Our director, Beto Hinojosa, did an impressive job, Daniel Krause, as well as our writer. Pablo Cruz, our producer, we all wanted this to feel and look like a gringo series. And yes, I mean, it was done with the highest quality. Luis Miguel's involvement at first was also like mentoring, talking, giving you tips. Well, also a little more context for you, that is, he is an actor who likes, for example, that they give him a lot of context or that you or that you alone with the script go away, no. For me it was very special the fact that, that is, you see Many artists have already died right now, whether he was alive here He is alive So what you choose is alive I mean, for me it is super super special to be able to count on you in whatever is comfortable for you because I also knew how difficult it was for him to tell his history and it is something that I, I mean, I admire him a lot, so, with great respect, he chooses Mickey, I mean, I think this is a great opportunity because we both talk about our favorite biopics, which are the same ones as Johnny.

It was great, I really like it, yes, Joaquín I think this year So I know it looks very good and obviously his is a joker and right now and the other one is a king that Jamie Foxx did that in fact Jamie Fox gave me tips for for for for for Luis Miguel choose Jamie what advice do you give me for these my son Diego very very easy Do everything that is, in the series there is not an image or something that is of Luis Miguel if it is a song sing it You if it is a video Do it if it is photos Do it if it is the cover of the album You do it so that there is nothing that breaks and take people to see Luis Miguel Luis Miguel who was a great guy so Luis Miguel and I talked about it and I told him how incredible that we can do this together not so much Jamie Fox and Joaquín Phoenix well no They were able to do that because Johnny Cash had already died and we both saw it as an opportunity not as something great and he told me a lot of certain things He told me and that's all I'm telling you for you so that you know so that it can help you with your interpretation and I was always very respectful and I greatly valued the advice that he gave me and the things that he told me no and then I imagine that from all those years that you were involved you come out completely different because you don't You just grew in terms of recognition but you also entered the world full of production and you came out as one, as an actor and as a producer now much more complete than all your experience.

Yes, it was, that is, it was something that changed my life and Above all, Roberto, I never thought that a series in Spanish would open so many doors for me in the world. Hollywood also consumed the series a lot in the United States. Yes, but also, above all, within the industry, the success of the series was already well known, no and I believe that Netflix and streamers in general have that phenomenon. Not that people no longer care about watching things that are not in their language and with subtitles they want to see the best series of course they want to see something with quality regardless of the language and I believe that That is, that is a phenomenon that streamers bring Yes, also the numbers, that is, the streams in general the reproductions The Followers are numbers that, regardless of the language you speak, are the same currency, it is not like the dollar, which can be Muslim, but yes.

They give you a dollar that they say God we Trust, you will accept it, that is, it is a universal currency. I remember that I was talking about this with Franco Escamilla, who was talking about the treatment that The Comedians gave him in the United States and he said that it completely changed his face. when they realize all the push that Franco had here in Mexico and the numbers that he ended up doing on the subject of Netflix Well, seeing such a successful series and them having access to the reach that it had is something that spreads more easily not exactly Yes exactly And well, it did help a lot with my career there, also with making different films like Father of the Bright That's the one with Andy García No Andy García and with Gloria Estefan I really got involved in my career as a producer, semi-producer and friends with my manager Josh with my sister Natalia and we have been giving everything to that I am very happy because we signed one, as I would say, we teamed up with Amazon Prime and right now we are developing many projects for them, that is, we are already a family with with with with with Prime video stroe friends We have been working with them for a year and it is a super important alliance for me for for for for the three of us and since we already have a house where everything we do, all of our productions go through Amazon Prime, it is incredible, it is clear how the experience with Andy was.

García just recently I watched a movie where the gangsters movie appears, a very famous one I forgot the name of, there are four oxen that are like police officers and Well now I remember the name but it's not the Godfather part 3 No it's not the Godfather part 3 Andy García comes out the godfather exactly part 3 but but it's not it's not it's crossed no no I don't remember What is the movie they finished a very good one of him that is right on Netflix But what was the experience working with him great and with him and with Gloria also Gloria and now I have known her for many years and she is good The Queen of the Latin world no and Gloria is a love herhusbandEmilio is also a great guy and Andy is a legend, not in that, I mean, what he has done as a Latin actor in Hollywood internationally.

I mean, he opened the doors to many of us. And it was, it was very, very fun to work with Andia and we got together. We had our cigars together and we became good friends. How did you start to get involved in the subject of acting? Do you start in music first? That's your first approach. Yes, your parents had no background in the subject of music. They are engineers, not your parents. that interest And how does it happen That first opportunity that they do Code Fame no yes the first thing you have an audience as you say, my parents my family have nothing to do with the Entertainment Industry they are engineers engineers mother a banker and she was born I think that always They were very fans of music and of going to concerts, especially at the national auditorium, and I went with them.

I am the oldest of three. I am 6 years older than my sister, 8 years older than my brother, and well, I went with them to many concerts. I think that There, seeing the stage, I remember perfectly my dad was a big fan of The Police and Destiny and YouTube and we watched concert DVDs together and I watched those DVDs and I remember that I said Híjole or that's what I want to do. and I went to my dad and I asked him my dad was a tennis player, he was a national number here in Mexico, he played Junior and I told him pa, well, it's like you took classes to make the next Rottleyver, there are classes to be the next Bono, I was 8 years old and well, At that time, my activities outside of school were taekwondo, I was a black belt, I am a black belt and tennis, and they found a teacher Willy Gutiérrez who also rest in peace, he died, he was about two hours from the house, I went on Mondays, which was the day that the tennis and taekwondo club were locked up thinking that after a week I was going to say no more than two hours to get rid of your thorn, we are going to take the exact class and well, no, I stayed with him for years and then I started to sing at school ok I went to juni for a super strict school of Irish nuns here in Mexico I didn't leave with a very good taste in my mouth but I love miso Eugenia and my Cristina who in fourth grade miso Eugenia found out that she was taking miso classes singing because I didn't tell anyone it was my secret and suddenly the whole room starts singing, singing and I get up to sing and it became a habit that every Friday when the new director debuted I gave shows I didn't choose four songs no one of Luis Miguel one of Frank Sinatra one of Michael Jackson and one of inseng but it never cost you work that is to say you are extroverted if it wasn't Let's see I wasn't born with Wow the angelic voice Don't stain Listen to Diego but yes I mean yes he was very extroverted I mean, yes, I like it, or yes, I love it and I sang, it wasn't like the joke of seeing this eight-year-old boy there singing in the living room, no, and I started here.

So from there, I went to the Hard Rock Café at different events. In Acapulco I went up there to sing with Santana's Smooth Band, which was my favorite song at that time. Then until a friend of my mother called me and told me hey, I saw a commercial for Code Fame to do a casting bus and I begged her. I told my parents please please let me go let me go until today nothing at 2 in the morning my parents were talking there I say my mom tells my dad let's see let him go there are 40,000 children are going to choose to 12 40 thousand children that this show was like the children's edition of another show no Or it was like a triumph operation for children it's a lot and they chose first 40 and after those 40 to 12 So from 40,000 to 40 Ok and they were suckers Did the judges touch you or not?

I went to the Azteca Stadium on November 27. I remember my birthday perfectly. I went there to train with Ten Thousand Children who were there and curiously, Alejandro Abaroa, who today is there, is Rd Warner from the Warners record label. He was the one with whom I met. We had to do casting and he was the one who chose me Ok and what's very crazy is that his brother Mauricio was Luis Miguel's manager Okay but let's see it was in the Azteca Stadium there were 10,000 children and how do you listen, that is, what are the auditions like because there are 10,000 songs?

Dude, how long did it take to see or did I tell you there was a race that was that in 10 seconds of carnal you didn't go long, long ago to see 20 years ago I remember that I was in a queue they gave you your number First they had you as judges like in a table it was your turn to sing, I had to sing with Salvador Sánchez, who is a guy, and then I had to act with the great actor, and then the girl happened to me with Álex Abaroa, like the last casting, weeks later, you already found out if you stayed or not, and the taek when there, tennis never made you want to pursue it more or was it more, you always saw it as a hobby, you don't get black ink, it also means investing a lot of time in it.

I started at about two years old and went from Monday to Saturday for two hours a day, and when I grew up it was like My, that is, my asset will be my sport, I continued with it, with tennis, then taekwondo was impossible because practically after Code Fame I have not stopped No To see you enter Code Fama, they make fifth place, you sing this song, the one about the girl in the blue bikini and That fifth place also brings you a very large massive exposure, that is, many people already know you and many people because of the program Yes and from there How does Rocío Campo, the producer of Code, connect with the theme of acting?

Fame that I am very fond of, a producer within Televisa wanted to use the finalists And that is a sign that she wants the tequilita Hey, you are making me make a mega Mega mega Mega mega I haven't thought about this in years, no Thanks for sharing it Over here, the purpose of Code Fame was to find new talent for a children's novel that was going to be Campo. Rocío Campo was the queen of children's novels within Televisa and that was the joke: to find the finalists of Fame Code and then put them in a musical novel Now and from there continue No, I had no idea about the novel and I remember perfectly that when I told him that rice and he told me Diego If you want to be a star you have to know how to act singing and dancing is fine And they put all the kids and all the finalists in an acting intensive for two or three weeks to learn the marks the cause of learning to act But also the technical side not to say Hey this This I do like this this is cool But it was like an accident and then I started watching movies with my dad and we went to the movies to see Gladiator and I remember that when I saw Gladiator I said That's what I want to do I'm still acting now and I'm still acting That's what I want to do I want to do no.

And yes, I mean, I also started to really get into the acting side, but music was still my first passion, that is, I saw doing joy and doing missions so that later I could release my album as a soloist and I would do it. you took the alebrije you were in 2003 then western missions 2004 and then you finished primary and secondary school because at that time you dropped out of school if I had a The only condition of my parents to continue and or to be able to do this was super simple says Diego you can't leave the school we found an incredible teacher, a doctor of literature from the UNAM Aurora Tejeda who was my teacher from fifth grade to high school Ok and nine if ten you count with our support your stage in these two novels ends and in 2005 you release your album homonymous which is your first album as a soloist as a soloist and also that's when you enter rebel exactly and I got into my album I signed with with Emi with Camilo Lara who by the way is with the Mexican Sound Institute he made all of Coco's music Wakanda Forever is hard then and in fact we have a project that we are doing together right now with Amazon my signature Camilo I start writing with different authors I get a lot involved in the production of the album of the composition that is It was, that is, that was like my goal, not being able to release my album and Pedro Damián arrives with me, Diego tells me, I want you to be part of the second season of Rebelde, I said, Pedro, thank you.

What an honor, thank you for the invitation, but I just broke my face for three years. to be able to release my album and right now I want to give my album Diego tells me why don't we do something I play your songs in the series you sing your songs in the series it is the best promotion no no I mean there is not going to be a better promotion than that The novel is a success throughout Latin America in Brazil in Israel in the United States and it was an offer as well as a win-win in the sense that it will give you exposure for your new musical project.

And notice that it is curious because I spoke just with Poncho Herrera A few months ago and he was telling me from the great guy, greetings to the good Poncho and he was talking to me from the other side, he was talking to me from the point of view of I am an actor and they wanted me to sing And it was your turn at that moment again the other way around Yes exactly exactly And you take out Then at the same time the album along with the premiere of the second season sangas also even in that simple speech in Portuguese I didn't have to record the album in Portuguese the whole album the whole album Órale because also the very big series in Brazil and it started to go very well and Emi Brazil told me Diego go ahead and go to Brazil we want you to record an album in Portuguese without having been to Brazil in my life without knowing the language at all And I was there for a week and but however you want to start singing it is a topic on its own now now I just think that in one or two weeks we will record the first creative in English and well I have spoken English all my life but speaking it in a podcast is another thing, it's another fart, you struggled with that English issue At first, you went to law with the accent.

Yes, my mother was born in the United States. So I don't remember learning English as a child. It was always English and Spanish and I went and went to a bilingual school. But when I went to law and my dream. It was being able to come out of Latin characters and gringo characters Well, yes, I had all the vibes of the accent, that is, and my name too. Yes, that is, And I had to take classes to be able to speak English without an accent, here what you do What? what are you doing here lilita And yes I mean it was it was it was part of an Elite you were In what year that is 2007 Summer of 2007 that is pass it on pass it on this album is going very well you win a gold record with your and the album in Portuguese was platinum album in Brazil, then I went on tour with RBD, opening shows for them.

It was a World Tour, as I believe, for about two years and finishing the tour in the summer in 2007, I moved to Los Angeles. Okay, and the initial reception in Los Angeles. How was it for you? You went with the Disney thing, it was still later, no, no. In fact, it was before, in February 2007, after Rebelde and the novels, I said I want to continue acting but I don't want to make novels, I want to make films. Rebelde gave you that realization that I do like acting. I say that the combination of everything from Alegrijes mission Rebelde watching the movies with my parents Mulan Rouge Gladiator that were like the movies that do change me, I said let's see I want to make films and well, first I said let's see the most natural thing is going to be making cinema in Mexico and then see if I can do the crossover and in years they did not give me a casting for a film in Mexico because they said that I did not appear Mexican and Karla Hulk is a super important casting director, she marks me out of nowhere and tells me hey, I'm coming to Mexico to do casting for Prince Caspian you want to do casting and it was the first casting I did in my life okay I do casting and they end up flying to Los Angeles I do more castings there it was all I mean it was a bummer How to use it Los Angeles knew the Producer saw the film is the one of David's You had an experience yes or no Let's see it was it was a super experience that is to say it was the going and well imagine the first casting a Hollywood movie And suddenly you are flying Los Angeles you are getting to know to all the executives from Disney to ABC about everything and they are asking you and you have an agent what your agency is I had no idea it was a person or it went like and I ended up doing the last casting or the test which is how it was done You know, it's like the last test, the test, and there was me and another actor who was the one who ended up staying with Benz for which movie.

Sorry, prince, and I almost got the role. I mean, it was him and I said, Don't stain if I What I wanted to do was films in Mexico to later become law and now I almost have a Hollywood film left with my first casting Well, anyway and apart from a huge big film Well, anyway and what I should do is start watching law castings and there It was when I moved to Los Angeles that summer after finishing the tour and there you start working on polishing your English a little more or that was already the case before then I start working on polishing my English I start doing castings 3 that is me thinking like no, well, I'm almost here.

This is going to be easy. Don't stain Diego. And it was like that, it was a slap in the face, so what an easy guy, starting from scratch, four castings a week, two and a half years, I was left with absolutely nothing, acting classes, getting to know the industry, which is a people What does an agent do who is a manager who is a manager there? It's a totally different industry than Mexico, everyone does their own thing here in Mexico, they're a person who puts on a thousand hats and does everything there you have a person who does this one person who does the other and another totally different industry and it was starting from scratch and there were many entities a lot of competition there was competitiveness everyone there is trying to do it two years so you started years and a half easy and that was little eh George Clooney took 13 pilots he was known There is a season of pilots where all the networks made their houses they made their castings for pilots it was how very famous it was How they all did casting George spent 13 years until he stayed with Earth Yes then but yes I mean at that time I said 2 years that don't stain it, I'm not going toTo do this I had Televisa marking me telling me Diego What are you doing because you went there I released my second album where I put my whole life into it I composed a song with Juan Gabriel I worked with Robbie Williams producer Guy Chambers I put everything in it and then a company bought Emi and They no longer promote the album, so I had a very bad taste.

You released the album. A company bought Emi and they discarded it. That was just when I had moved. I chose. And how much had the album been released? When months, months, Ah, what a bad fart. Yes, yes, and the net. And that's when I decided to leave music, I had such a bad taste in my mouth about the music industry and it was also a very dark stage. I mean, there was my space but there were no streamers, there was still absolutely nothing monetized on YouTube, if the albums They were dead, piracy was very stupid and modify did not exist, so it was a very dark stage for him, for the music industry, if you didn't think about it, you had to start in the retrospective stage.

I think it was the most difficult to start because there was no sources of income for your work more than live shows, that is, and until later, the monetization on YouTube on Spotify on all these platforms begins exactly when you break that streak of castings that did not accept you, that is, when they already give you your first role being there in Hollywood online, one of my agents, my ex-agent, after two and a half years, he comes to me and tells me Diego. Let's see, you are Latin, they have two last names, right, he went like Diego González and his full name is Diego González

boneta

Mijo, why?

We don't try to go like Diego Boneta in a casting and let's see what happens. Casting, as I say, ballot, I'll stick with the casting. No, what a bastard, the Night of Now series, where I come out as a singer, too. Okay. And I had to sing songs that I composed for the series and such And that was like the like the like the first break after the first one was the first one that you changed pretty You stayed with the series what season was cool I mean this series is also a very big series it takes which season was the net It was a roll of five chapters, then I was left with prettys, also another five or six chapters and then Ok, and when you stay, you finished Little Liars and you already felt that good This is worth it, that is, when you started to tell him that Look now I feel a little more established I think that when I got the first casting it was incredible and then also seeing the success it had was crazy I think it was with Rock Bages when when when I said ok I mean yes yes yes yes yes yes more with the present of the Tom Cruise thing that you told me at the beginning of the thank you at the beginning of the talk no after Rockets what happened guy I mean this whole recording ends the movie comes out it was it was a great lesson For me, because everyone said Diego is going to change your life with Rodríguez, that is, it's going to be the biggest hit for you if you don't know how to see the cast, you see everything and the movie comes out and it's not the Madrazo that everyone expected and for me it was a very very lesson. important to not have expectations You're welcome with no project and a Never Now the only thing you can do is do your best work give your 100% and that's all you can do Whether it goes well or badly it's out of your control Rock Awages comes out Everyone expected that it was going to be the huge hit, it wasn't, it's very funny because today he has a very cool following coach.

Ok years after coming out Yes, a lot of people in the United States but years after coming out and after Brock it was like Ok again, continue with castings, continue fucking with him, I stayed with screen Queens, a series by Ryan Murphy, which is the one you acted in with this Jamie Jamie, also an emblematic actress and she is a sweetheart, she is the best, the best, she is a great guy with Jamie Liars with Emma Roberts with Ariana Grande and I know that series, I did the series that I did with macronet that I told you about and then Luis Miguel, within all of this process or these years that you were there, there were certain habits that you had or things that you said.

Look, I prepared myself or I I woke up on a certain day at a certain time or I ran or there were certain habits that you felt had a positive impact on you. I focused a lot on my accent acting classes. I continued preparing. I always tried to exercise daily. Watching movies. Studying actors I admired and watching their movies. expanding my knowledge of cinema, not watching films by directors that I greatly admired, many classics, that is, how to learn a lot by watching films, yes today we are talking about the entire period of Luis Miguel the Terminator, such as How was the offer, how was it, How was your experience working on me?

They gave the offer after Luis Miguel, I got together with the director with Timeler, whoever did Deadpool, that was the first one after Luis Miguel, then the first project after him was Yes, and I got together with him, he told me, Hey, I want to write you a character that you come out as. Natalia's brother joins in. So yes, okay, no, and for me it was very important to do projects that were totally different from the series, that is, during the filming break, I don't know if that Monster Hunter later I did, or that they were totally like projects. different characters totally different genres totally different from the series so that they don't encapsulate you in a single genre so that you don't because I imagine it would be very difficult having such a great Madrazo to want to then continue on to other projects Exactly Exactly because it already pigeonholes you I focused a lot on In my preparation as an actor I went to a course I went to a seminar in Spanish after 10 years of not acting anything in Spanish Luis Miguel arrives and all the workshops that I have done were in English and I am a big fan of Javier Bardén that is me I think he is one of the best actors, I am a very big fan of his work and I saw that he studied with a teacher called Juan Carlos Coraza who has a school in Madrid called Estudio Coraza and I went to an acting seminar with him because I wanted to do a workshop in Spanish after 10 years of not having acted in Spanish and I found it key with Juan Carlos.

He changed my life as an actor. It was a seminar in which I learned a lot and I began to prepare with him after that seminar, he and I clicked very well and since then I have prepared all the characters that I have done with him and he is my teacher and he was someone who changed my life in the entire world of acting if for me there was one before and After having gone to that seminar with Juan Carlos I want to connect the part of Lady with Luis Miguel. Then you are in the law, you begin to have all this closeness with the industry, you begin to see how everything works and that is where the thorn comes in too. to start producing and in the middle where you are starting to produce that you are writing this film Luis Miguel is where the opportunity arises, so it was the connection between Chile and Luis Miguel, that is, from there the thorn in the production issue began.

Exactly, it was a specific event or someone specific that you mentioned Oh look, he gets very involved or I like him after having worked with Tom Cruise I said my dream is to one day be able to do what he does Ok I knew it was going to be a success for me. day to day no but I said Wow I mean because I'm not one of those actors who go to the set they say their lines and leave which there is nothing wrong with me I am very involved and I work hard and like him his style of work and such And that is what one day I would like to do And from there the thorn is born No, after I started working I grew more I worked with Marc I told him Hey I would love to produce such and such and I started to do it Luis Miguel falls Because someone else wins the rights and then Marc tells me, hey, this is not a coincidence, why don't we produce this together, I say okay, now I have to prepare, I start taking singing classes after I've been there, I want to, I haven't acted at all for 10 years. in Spanish I want to join an acting seminar in Spanish I go with Juan Carlos Coraza I go to that seminar it changes my life I start preparing with him And yes, outside the logic of the language that What kind of useful differences are there between acting in English and in Spanish Well, it's another language, it has a different musicality to the dialogues or because it's another language, it changes.

I mean, I don't know if I think it's different and for me it was important to feel super comfortable acting in Spanish again, I started to focus so much in the United States and so much in the accent and so much in English territory all of my coaches were in English all of the seminars were in English that I left Spanish acting a bit and I wanted to feel 100% comfortable again and between series and movies and different I mean, the issue of acting is different, I ask you because, for example, there are people who act in theater and then act on television and they tell you, it is not completely different because theater has to be much more expressive, speak louder, totally different data between television. and cinema, there are not so many differences, there are no differences today, I don't see so many differences, it depends a lot on what type of series it is, if it is a high-quality series with a few chapters, where you are not filming 15 pages a day, you are filming five pages a day, I don't see so much difference And at this moment in your career how do you feel Or what projects are you working on are you presenting tequila movies projects music no longer Or what moment are you at right now I'm I'm happy or after everything what happened new order, I think it is another super important chapter in my career, which is the first Mexican Spanish film, what do I do after wearing a veil, ironic about that, that is, it was like, if I explain myself, I went there and then returned to Mexico to have a Mexican series. who is doing so well internationally then Michelle Franco who is in my opinion one of the most talented Mexican directors has won Kan a thousand times he writes all his scripts he produces all his films he is a super super talented guy and a great friend of mine tells me Oye Diego A character wrote for you in my film called Nuevo Orden, I read this script and Hey, I saw that you produced that Luis Miguel produced.

Would you be interested in producing this with me too? It would be a clear honor and we would make the film together. First film that I produce goes to the Venice festival and wins. El León de Plata Cabrón is second place and I think it was a super super important project for me. It was also my first Mexican film and the series is already over. I make fun between projects in the United States. Prices here, I'm not saying all the ones I already mentioned to you. Terminator, Father of the Bright, started with my production company, that is, I think the perfect combination was Luis Miguel and Nuevo Orden, both projects that I was involved in, as a totally different producer.

I am a doctor. There are many types of producers. There is the producer, almost all the physical production of the club's cameras. There is the producer who puts in the wool. There is the producer who comes up with the idea. There is the producer who develops that project for three years until someone puts it in. Lana no, my role as a producer in the series was to give notes on certain parts of the scripts, a lot in the in the in the in the character, the thing about the soundtrack, working was a team effort, that is, you are part of the council that The redundancy is producing something, the project is not just because, from my point of view, the role of producer has always seemed very ambiguous.

In that sense, because it varies a lot depending on a lot because it depends on what type of producer you are. Yes, that is, it's like I'm a doctor. Yes, a gastroenterologist, you are a cardiologist, that is, the role of a producer changes a lot with the new order. Michelle invited me to see. Do you want to see how a film is made? Come here, maybe, you are part of a team, you are part of a council, and you see how they get the location. What did they do to have the things in this location and look at this here you know, I mean you know how to get much more involved than just arriving, saying your lines towards your scenes and leaving since for me it was very natural because I was never one of their actors who arrived and Ah Well, I've already done my scenes, I'm leaving Bye I mean, I always stayed and watched how they filmed the things the club did because they made that location because you know how to use it, you're much more involved than Chico, you were like that, yes, you were always very focused on the details of all things Yes yes I mean I would say that it is one of my virtues and definitely one of my defects that I am a very obsessive person very very obsessive So I think it is something that makes me very perfectionist and that I do well things, but it also makes it so that there are times when suddenly it's like wow wow, I know, let it go, not also with the issue of delegating, don't struggle with being a person who is so involved with him with the issue of delegating, for example. certain work Yes that is part of what you are learning Yes yes I mean at first it was difficult to delegate but now I would say After all that that chapter is over no of Luis Miguel new order I put together such a thing Now the already the production company in a formal way when you open the production company in 2018 but it grabs a very strong force during the pandemic that right now you were telling me that it was also when creative exploded, not in my case it was because the attention felt that it was the two for one and people were locked up consuming content and we bet 100% on the project and it did very well what we did was realize that everything was closed that all productions are closed something the work of a writer stuck at home writing a script Well, that was not going to change in the pandemic, they got more involved in developing the structures of the Arroyo, we said Ok, right now you can't film anything, everything is closed, the industry is closed, but well, the work of a writer does not change.

So we we start to startdeveloping many ideas with different writers and associating with different producers Ok we started to package things a lot that is to say we come up with an idea for such a project Ok Who is the best writer for this project Who is the best director for this project with whom with What producers do we partner with so that it is the best package so that we can sell it to a Netflix, an Amazon, an Apple, a studio and we started doing that and it started very well for us, that is, you do a style of project for the first time and they say Look, this template works for this style of project, you already have several little ways that when you start with a project you start to say which package suits you best, which team suits you best What is the best team to see if we want to be an action thing What is the best producer we know who knows about action to involve him in this Who is the best writer we can get to describe this project Who is the best director to be able to direct something like this so that it is an undeniable package so that when we arrive with Netflix or with Amazon and we tell them Hey we have this project This is the team behind them buy that project And we start doing that And we start to learn many projects from all the streamers and that is Netflix to Amazon to remain Sony and suddenly it starts like exploding and it What about Amazon with us?

I would say that's where it is. So right now I'm in a new chapter of my career and I would say that that chapter begins when Amazon Prime arrives with us after having already sold three different projects to them and tells us, you know what we want. sign a new build friends, that's like an exclusivity with the production company where everything you and friends do is going to appear on Prime video, which is something quite serious, it's very cool because as an actor I mean, the exclusivity of the overall is to build friends, it's not with Diego as an actor, as an actor I can do other things in other places without any fuss, but whatever and friends, now it's going to be through Amazon Prime, which also for the production company is a gigantic light, not huge, and they give us the chance to do a carbout to the other projects that we had already sold as admitted that he just came out with hermann Plus which was in fact the first project that we developed within the production company in 2018 yes friends Who are the friends my sister Natalia and my manager Josh and you and me Okay, cool Well, congratulations, thank you Yes, with Amazon music Creative signed the exclusivity in audio matters this year and also for me Well, it was a very bastard light Yes, we are an Amazon family but but but it was, I mean, not everything So we have books we have movies we have podcasts we have series mini series we are right now developing cannon and if it is a light one because I For example right now that I am filming brain I am all Good for the character that I have to play now because my sister and Josh are pushing everything forward while I am focused on this, I'm already finishing this, I'm getting back into the other projects that we are developing, you feel like you have three careers, or you see them as one, even the production part is the part of the degree in English and the part of the career in Spanish do you see them very separate or do you see them rather I see them as two things, producer and actor, English and Spanish are already very close together, I see them very together, that is, in fact, I don't think it matters if it is in English or In Spanish, what matters is that that's cool because they started their career as a creative artist and Mexican actor in the United States, it's a different world, that is, it's a very different audience.

Yes, but I'm telling you that the streamers have now changed all that, you know, a Korean series is right. If all this happens and people no longer care about the language, what matters to them is the quality of the content and you think that Americans have already been increasingly permissive with the issue of consuming subtitles or selling it, I think so, let's see. I think there is still a way to go, especially with the Latin world, but I do see a huge difference when I left. In 2007 to today, I mean, I do see that there is much more inclusion than if there were, I mean, actors like Tenoch.

Huerta not doing Diego calvandon eh Poncho yes eh güicho I see him more and more before when I left there were just two of them, they were Diego Luna and Gael García and I mean and between them I mean and he was a Latin character a year they fought Benicio del Toro, Javier Bardem, and whoever stayed, well, it was already one a year. Now there is one a year, now it's how it should be, it's where it should be. There's still more to go, but that's why I said, I don't want to focus on What is on the table and no, well, nothing else is this, I don't want to create the things that I want to do and the vehicles that I want and the stories that I want to tell and that is why I focused a lot on that, continue to make things They depend on you and they happen.

Thanks to you because if you are just waiting for the opportunity, well, maybe it never comes and you are left at the mercy of what the market wants, what the market looks for, and now I tell you, I think it's like a new chapter in my career No longer with the with the overall with Prime video having already released the first film with the production company which was in Midnight a romantic comedy from Paramount a gringo Field studio filmed 100% in Mexico which is a love letter to Mexico, let's see, it's a Bronco, it's a piece of gum, it's not, it's not a David Lynch movie, but for me it was important that it's a round.

How many times in New York to Chicago to Paris and societies that look beautiful and are like characters within You don't see the movie, you want to go to Paris the next day because there hasn't been a movie like that from Mexico, everything that comes out of Mexico has to do with drug trafficking. So yes, it's a sad reality, but it's not all that Mexico is, let's show it. a Mexico in which we all feel proud. No, and we shot that movie in the Riviera Maya a year ago and then in Mexico City and so on.

And I mean, I can't think of another Romo un Gringo that was filmed 100% in Mexico. That's it. The entrepreneurial side was something super important, not with the with the with the with the with the with the tequila, that is, now I feel that where I am in my career, I am in, that is, I am starting a new chapter that is not very focused with the production company as actor also and as an entrepreneur And why the tequila now yes I Now yes I want to talk to you about this that we have been here talking do you want to be a little bit let's go ahead cheers Roberto cheers a pleasure to talk to you I mean yes you made me do a mega No man I don't think I've ever had an interview like that, a talk like that where you took me to what the hell 20 years ago, I also really wanted to chatter, you brought out this tequila, it's called in front of me, I would say that it is, I mean, it's a super special project for me Always.

He left as a lover of tequila. It's what I drink and what I've had all my life. When I was in the United States and finished a project, I gave a bottle of my favorite tequila to everyone in the cast and I said no no no no They give him shots of gringos, drink it, you know, giving him little kisses, I mean, I don't know, I mean, it was something that I don't think they make you drink while I got Tequila with him. Yes, I mean, like, I always don't know, it's a way of how. that always reminds me of Mexico wherever I am.

And the bottom line is that there is nothing that makes me more proud than being Mexican and carrying the name of Mexico high. No, Casa Lumbre has come closer to me for a little over two and a half years. I was a big fan of many of their products. They have Montelobos mezcal Ojo de tigre that they made with güicho contra luz Aba. Only I already knew who he is and my Santiago want to go back to tequila because they made miracle tequila. Back in the day They also did telemaná with Rock Okay we want to go back to tequila with a white tequila and we want to do it with you and do it from scratch together I mean this was not a Hey this is our tequila that's it you come in as a partner and with image we're not going to make it from scratch and I told them okay, but my goal is very simple, it has to be the best tequila I have ever tried.

So I can tell a friend, so I can tell you Roberto brother, the taste is It breaks into genres but the bridge says This is my favorite tequila and we started with this project. I used to drink a lot of Cristalinos, they were my favorite tequilas Because they were the softest and they tell me something that blows my mind they tell me to see in the United States United years ago with vodka you had you add Label a little like the cristalinos today in Mexico not very pretentious Premium expensive and suddenly a vodka made in Austin comes out called Titos by A guy called Titos who makes his garage in Austin that vodka Yes and it comes at a super affordable price with a motto that I love, which is from the nostars in over Paint I mean there is no status in paying more and it breaks it and becomes the number one volcano son that's a bit What we are seeing with the world of tequila in Mexico, the Cristalinos right now are destroying the category.

But they are very pretentious and also, I mean. The tequilero, tequilero, tequilero, tequilero, at heart, takes you white because it is the only category where it is prohibited to have additives, okay. I mean. I'm already there, I didn't know, eh, I learned this two years ago and I started with this. The crystalline ones taste soft because most of them have vanilla and because of the filtration process where they take away a lot of the agave flavor, I mean, it's not a Naturally smooth tequila is a tequila with additives, the additive makes it softer, exactly, and I began to smell different tequilas and put it on, no mothers, this smells like hagenda ice cream, then don't stain it.

And we began to hit it with this tequila, for me the most important thing was that they were soft, I like a soft tequila that you can drink like that and it doesn't burn you, no, that is, but that, but that, that you had flavor, that you could, that is, enjoy the notes of El Agave dental itself. We were very lucky because We found our own distillery, which is not common for a tequila that is starting up. I would love to invite you when because we are going to take a trip to the distillery so you can come.

You don't know what Roberto is. Where is it in the Altos? In fact in the bottle. Here comes the These are the coordinates of the distillery, the heights in Atotonilco say that it is like the area where El Agave is, that is, it is more special Because the earth is red, very rich in minerals and it is like the sharpest area of ​​tequila Okay, that's it. Not like the most canyon and we found an incredible distillery there, super artisanal and Iván Saldaña who is one of the partners of the house to the man the master distiller and together with Moisés guindi with Danis we all go or I go with my family with my friends to see everything the process of how it is made and how we are going to make this tequila and it was fascinating because I had never been to a distillery, I had never seen images of a tequila distillery, we went to other distilleries of other tequilas and I said no.

No wonder there are no images, it is a factory. super industrialized zero charming zero enchanted zero artisanal and we went to our distillery and right now I'll show you photos and there's a video and everything and the process is or it's cannon or it's a very artisanal process we started with agaves no I mean seven years of maturation they are not young when they stop being young it is not but seven years Yes I no I drank a lot of tequila but don't think that I had great knowledge of how it was made but here I did understand him better then he-man The Agave the pineapple We put it in ovens made of volcanic stone for 36 hours, which is the volcanic stone.

It heats the pineapple much more. either it's like super super sweet delicious and then we put those pineapples with a taona that a taona is a normal stone or imagine a giant molcajete of a stone made of volcanic stone Okay that squeezes the juices of the Agave instead of being in a crusher Where do you see there? I mean, I know that it preserves much more of the nutrients and flavors of the Agave, so that is, it is a huge volcanic stone where all the Agave is ground, the liquids from there go to the fermentation process in some wooden tubs that also It's strange because normally those are made with stainless steel the entire taona process is super artisanal that is no longer used Ok that was how tequila was made with a donkey or an ox and there with the with the with the with the with the taona In other words, the whole process of how we do it is extremely artisanal.

After the liquids are ground in this vat with the giant molcajete, they go into wooden vats for the fermentation process that are made of wood. It is also strange that they are normally made of stainless steel. Okay, and how long does that process last? I don't know how long they are in those vats. Honestly, I don't know. What I know is that the common thing is that they are stainless steel vats, not wooden ones. Okay, so there they are in the fermentation process and then they leave. to copper vats copper stills for the distillation process that also normally do not use copper stills they use stainless steel stills and with each batch we make around 67 thousand bottles and it is our own distillery which is very strange because when you are starting with a tequilaron normally you share a distillery where another 200 tequilas are made or you share a kitchen with 200 other brands Roberto you have half an hour do what you want to do because then this Adriana comes and she goes and is going to be her thing and Here not here we have our and We had our own kitchen to create the perfect liquid for two years, so the quality level of the quality control is very very very very high and what I like most is that it is an affordable price.

In other words, it is not a price of the tequilas of the crystalline tequilas that don't mean this is a this this is a white tequilanaturally smooth without the vanilla and the crystalline filtration process at an affordable price even for everyone and normally the white tequilas tend to be very rooted in the past in the ranch and the Hacienda and the white tequila and it is very strong you drink it and this one burns you, we didn't want to make a white tequila for the contemporary Mexican, for the contemporary Mexican, I mean, you are the bottle, very clean minimalist, and we wanted to break with that concept of white tequila, no, I mean, this was a tequila for everyone, for o Whether it's modern Mexico, yes, the net is very rich and obviously understanding that whole process makes you just now that you were talking about it, it even makes me want to give it some sips, dude, because we also live in a time where we often distance ourselves from the process of creating things. and we became alienated, well, for example, for me, I learned to edit videos on a computer, I think we are almost the same actors from the 90s.

Well, for me, it's not like I had to edit videos with O tape. Well, I learned to edit in Movie Maker in 2000 2001 and many of the things you learn in the program are modeled under the physical process that was editing a tape manually But that didn't touch me So you become very alienated from the initial process of Por what things are as they are and seeing the craftsmanship or craftsmanship of the processes makes you connect again with what you consume Because if the planet is that we live in a time where we consume things and especially food and many other things that we do not even know Where it comes from, we only see the final product and being more in touch with the things it makes and the things that you create not only generates more conscious consumption in the sense of saying Oh, look, I know what I'm taking, but also, well, you It makes you grab a little more honey, no.

For example, when I have three books published, the first book I published was Mexico, Linda y Dear Diary, I published it in 2017. I was graduating from university and all my savings I put into the book, I said, I'll go. to get independent I'm going to get involved in registering the book to get the book out I'm going to be an author to train myself I'm going to look for a printing company we're going to do the design I got into everything and it was a very difficult process but very cool in the sense that I became very fond of the project and when I shared my book it connected a lot with people because it is not the same to say as you said with tequila, I associated myself with this tequila and nothing more than the image to say Hey everyone I am investing the savings that I have so far, this book, this book, I am sending it to you from my house, my mother and my grandmother help me pack them, all that craftsmanship of the process becomes even a way for you to compete and beat the big companies. because otherwise you don't have many ways to do it, that is, you won't beat an Amazon, for example, Amazon.

We love you very much, but you won't beat an Amazon in terms of delivery and speed because they have a gigantic, very systematized process. a system But you have the ability to highlight the craftsmanship of your process and your product and that is a way of communicating your project that large companies end up having. Yes, and this is already being sold on Amazon as well, and in wine stores and in Europe. We have just launched it in many places and it is already soldered which I can't believe it seems incredible to me I am happy but yes I mean that's why I want to invite people to the distillery to see the kitchen or I mean it's like when you go to a restaurant And you see the open kitchen and I don't know, or it makes you feel more confident.

Oh no. Or, yes, of course, you don't understand it, it happens too now now I'm like experimenting with this podcast as a new format and it has a lot to do with cities. So now every Every time we go to a city for tourism I research it a lot and the experience that you have of a city knowing what the hell what you are seeing changes radically in Rio de Janeiro it just happened to us I did some research I treated it as if it were a guest to the creative and you go to the places and even the city begins to speak to you, that is, it has its own personality.

And for example, Rio has a very rich history when it is an incredible city and when, for example, when Napoleon was persecuting the Portuguese royalty, these ones This royalty came from Janeiro and Rio de Janeiro for some time was the capital of Portugal, which was the only Latin American city that has been the capital of a European country, so these types of details enrich your experience much more and the same thing happens with the products that you consume dude totally totally That's why I really got into it and it was more than two years and I think I drove them crazy dude the amount of blind tastings I had with this and my tequila is pretty white and let's see and It wasn't until I chose the front that we finished the process of creating the liquid and then let's go to the bottle and the label if these are just one label instead of two and what color and the font and the wax and what came back Dani is crazy anyway and Dani flew to Atlanta or to Miami where I was filming with different labels with different logos and let's see which color It beats you more and I mean yes I got into everything Of course but in the liquid in the bottle on the label in everything and yes I feel very proud of what we did, incredible teamwork by Lupita Iván Dani Moy and now being able to share it with everyone and with my best friends go have a meal say brother this is my favorite tequila Try it and let me tell you how we did it And what Well, I imagine it is a satisfaction.

Yes, of course, with what you had with your first book, be published, and even more so when you get into that craft, which is one, but you trust that it will eventually be worth it because getting into so many details also gives you more opportunities to express your idea, I mean right now we live in a world of many templates and we can create things with internet pages and applications but we forget all these opportunities that there are also to express an idea that is Of course, even in music right now we saw in a time of samples and there are many sounds that appear, many tracks that are good allows you or this part is great to democratize access to technology but also sometimes it is necessary to paint with a brush to jump into a world of pixels In other words, you also have to suddenly add that human touch to things and ironically that is what ends up connecting right now, people don't realize it Roberto, I think that people feel that, people realize it, especially when you you communicate something with passion and you know and you tell the story of the book Oh how your grandmother and your mother and you see that I I really believe that people connect with that a lot yes totally and I know and they told me for example in conferences because they said of I'm going because I don't have to buy you a book, I don't have proof that you are an author, a good author, but they told me that I feel like I'm giving a friend a job and that gives you That that part craftsmanship or that humanization of the process Yes well well guy The truth is it has been a pleasure to talk to you about something something else that we forgot to share or something that you think is relevant that you didn't touch No thanks and I mean it's very cool to be able to talk to someone or Thank you for all the research you did, it was a flashback to moments that I had not touched in years, I feel like it was like, I went back to experience many things that 20 years ago, no, no, I didn't live and very cool, thank you for doing all the research and for Thank you for your questions, for this really rich conversation, brother health, carnal health, congratulations on your tequila and congratulations to you too for everything about the podcast.

And what a blast it was for me to be a Mexican who started from scratch, breaking the In the whole world, you really don't know how much pleasure it gives me and well, we're going to give it everything I think. Thank you very much, carnal, it's true that your career is the same, now that I've taken it up these last few days, it's a very interesting career, man, you have a lot of things that caught my attention that later we can also open the invitation to take a part two now yes since you are a little more a little better of the I right now I'm kind of half embarrassed with that but I didn't want to miss it man opportunity to from to from to talk to you I am a big fan of what you do with your podcast and thank you very much name Thanks to you we send people to search directly in Yes it is already on Amazon in a wine store in Europe and little by little it will be in more places then carnal, nice to meet you.

We also send people to the movie that you are promoting at this moment that you just released from Paramount, it is called Midnight. You can also find it all over the world in Plaza. Well, also pay attention to the projects that she is going to release with Amazon, doctor and well, to all the people who listened to this creative chapter, we thank you, we send you a big hug and see you, hugs, thank you, thank you.