Wird ChatGPT eCommerce Marketing für immer verändern?

After more than 10 years of

ecommerce

, I've now dealt with artificial intelligence for the first time and I must admit that I was a little impressed by the talk about Chat GPT and what exactly it all means for

ecommerce

. commerce What our market means is what I would like to break down today in general for

marketing

and how that influences work, such as SEO content

marketing

, copyright, community building and many other topics, so I'll to address it today and, above. everything, how can you do it yourself right now? They can use it to take the next steps with their online store.

I hope you have a lot of fun and leave in peace, dear ones, I would like to welcome you back. to the video, I'm happy you're here today, today will be a little different than usual. I think I'm going to take a little bit of a journey into the topic of artificial intelligence and what that means for e-commerce and Like I said, I'm the last person to talk a lot of nonsense. Anyone who knows me knows that I'm always very data-oriented and yes, what I discovered is actually a little mind-blowing. let's get into it now and before we start talking for a long time let's take a look at the thing, I have GPT Chat open here, it's a new tool, it's open now before seven days, it was released smaller inside the thing now has achieved the first million users in 7 days, that is the time it took Instagram and WhatsApp about a year to achieve it.

It's crazy and right now I'm going to show you what it can do, let's dive in. I mean, I already have examples here. that you can not only write legal texts and contracts between influenza and agencies, that you can program, that you can create WordPress plugins according to your specifications. I'll show you some use cases right now, I have some things open here, but. Now let's take a look at the topic of e-commerce and marketing and why SEO agencies will probably start to sweat a little in the next few years, maybe even now and that's yeah, we've got Skin Bro here, yeah, that's the Men's. skin brand you are involved in and now I would like to have five SEO titles Dear Chat, write me five SEO optimized titles for an article block for my men's skin care online store and then we will let it work works and now we have five tips for successful men's skin care why men are different and how to care for them properly the best men's products in our range at a glance skin care for men how to improve your goal is here for men how to combat your singleness and dryness so love from time to time do that please something or and and and now formulate these titles for me with a little more humor like this and then let's see what I can come up with with the men's treasure machine goodbye with these tips your face will attract attention finally there are no dry men and more our care secrets revealed to men and care is easy and think about our children's favorites make my skin glow so that you become a skin care expert like this which is absolutely crazy, I have to admit.

To be honest and put the facts on the table, I'm sitting here in the office right now and having my coffee, it's Monday morning now and I'm usually always relatively relaxed, yeah, In fact I've seen over 100 million e-commerce sales and our 200 clients have seen almost everything, but that's a game changer, it's a de facto game changer and I love you. Now in the video I'm going to take you on a little journey with me about my thoughts on the whole thing and a little spoiler and disclaimer at this point. I am not an AI expert. I am not someone who deals with the subject.

You've argued a lot in the past, but what I see. it's what industries, what agencies, what topics this is likely to address and how we're going to adapt to it over the next year or two and I'd like to take you along for a little bit of the journey. started, I think it's important before we jump in that we first look at what's really exciting about open AI, you can just Google it all, click on it, it's research and Prime and Company is a non-profit organization. Three guesses as to who is behind it. that: Microsoft and Elon Musk and um yeah, they actually have their research topics on their site relatively transparently.

You can see relatively well what they're doing and what's happening, however, it's still very, very scary, yeah um Exactly companies. which I controlled through Home Profit organized in cooperation with research on artificial intelligence. The central donors are investors and Microsoft and that is based on the fact that they want to develop and commercialize artificial intelligence on an open source basis in a way that can generate profits. for society and it does not harm, it does not sound bad at first and they have not explained to us that all this is now publicly available, so now I would like to show our market a little what the use cases are. , however, we are ramping up and we'll use it now so we can quickly show you some use cases of what all of this can actually do.

In fact, I've accumulated a small list of things here in the last few days. , that is, use cases that are relevant to this. I've been on Twitter, I've browsed all kinds of platforms and I've seen what's going on. In reality, the thing can actually write entire essays and debates. That will probably mean that in a. In a few days, the entire school and the study system or distance education courses are also very advanced. I've seen cases where legal texts were typed on the typewriter, so they just put really difficult legal tasks in there that you would really have to understand the law and.

He passed the exams and the teachers didn't even understand or even see that a machine had formulated it. It's so creepy, otherwise we can code it, so I can come in here, let's take another look at programming myself in a simple way. JavaScript for a website where I can track my habits, yes, and here is a simple example of a scharvis. Here I can use the website to track and follow your habits. Create a lightning bolt in which habits are saved. Function to add a new habit from habitush. and it continues like this all the time, then as I recite the code I can tell you that you write great SEO copy, block articles, LinkedIn posts, headlines, customer support will be full to upload it, write that I have written before in emails of our customer traffic, So sometimes there are very complex things and they say, "Hey, please take this email, so to speak, write in a friendly and on a first-name basis that we would like to do." So to speak, you always have a pre-template for each email. that comes in, so that it can then just be sent to your mailbox or your Slack with sepia, then you can check it and then the response comes out, it's innovative, it's innovative and all of that can be much more than that in the matter of for example, brand design, we can go there now, small example, now we have positioned ourselves on the Thing and we have not repositioned ourselves.

After years of being found on the Internet only as Nico Frank, we would have had a much larger team, like I said, hey, it has to be very clear what we are actively doing in collaboration with more than 100 online stores and 200 are the latest. Years of which 100 are still there and we created a brand for this and this brand, yeah. I came in and said yesterday hey, how would you position a management consultancy for D2C love or D2C online stores if one of our most important areas of communication is that it is essential that teams become more empowered again and not listen too much to the false promises of external agencies and classics and then the thing just spat at me how the theme should be positioned then, so to speak, I asked him how he would represent it graphically and in the end he just said, hey, could you, for example, use a heart because you take care of a lot of favorite brands because you are many clients because you maintain transparency because you maintain openness and radical honesty as we do with those who treat us since I have also communicated what our history is.

So the radical honesty, the empathy of the man are the important things for us in our collaboration and the thing told us and so I was able to go there now and that is the reason why actually not only the celebration agencies but also the Brand design agencies probably had a hard time and grabbed Dolly. To me, what is Dolly? Dolly is a system that spits out realistic images and art based on a natural language description. So I can go here and just grab it, so to speak, this tool exactly and it says Dolly, please build me a corresponding brand world. , yeah, put this here and just generate a world of images and voila, the Bobs build me some graphics and that's creepy, look at that, so now that's such a bad example, you have to do it, I'll go of course, right away , provide information that makes a lot of sense in terms of quality, but here you start programming some crazy things, colleagues are totally crazy or um and yes, these are just some simple examples, you can do it too Here, for example, on this page , let's see how art is an AI when you formulate really good promotions, so a good entry gives what is really happening and is actually very fascinating, probably for content creation for creatives, so there is already a decent platform with which the creatives of Interventions spit um yes, according to the positions of the dolls that appear and many more things will happen now, what I was also very interested in is just to enter and ask open Airi or Chat GPT hey Chat Chat GPT, what are they ? you actually and yes.

Then it just starts explaining a little bit about what it is and what its main purpose is and just asking questions and providing solutions to problems to provide relevant information like a kind of digital assistant. By the way, there is already a Google. Chrome plugin and you can do it too. By the way, your private answer questions, so if I say hello, I'm Nico, I'm 180, I weigh 73 kilograms and I like to eat, yes, I will give my example as I am a vegetarian and I don't like olives, what would my ideal diet plan be? and then yes, answer me, answer me, so to speak, do it and then I can go into my preferences and my general state of health and the most specific.

And specific is my question, the more detailed the answer is and how fascinating it is, even if the spoiler is now, that the tool also contains vague information, so to speak. It's still very, very fascinating, it's accurate, but it's when to ask really interesting questions about the topic that you ask them, for example, and yes, we go two steps deeper, which I also see, and by the way, a little disclaimer in the point at which Brian works with us because I am fundamentally a good strategist without making any overt statements, and I am a good strategist not because I am super, mega smart or because I have somehow eaten wisdom on a spoon, but simply because now I have seen companies on a very large scale. and when I look at this tool I see on a very large scale what it's going to replace and I think the important thing here is to say I see how it's coupled to Ed Accounts, I see how the copy is written, I see how this is going to revolutionize customer understanding, I see how this is going to replace a lot of things in customer service, like I said, and now we have to adapt to that a little bit, we just have to adapt to that and it's so crazy.

Either way, I'm now in the position I was in, I've now put together very, very fundamental changes to the way I'm going to think about the market over the next two, three, four years and like I said, that starts with the fundamental things. that I. Here I also always preach about customer understanding, copyright and offer design and also topics like booking campaigns or many different topics, for example how to run your company and what services you offer and will continue to exist. even with artificial intelligence and you have to assume that these topics are improving a lot exponentially quickly, if you just look at the last 10 years and how the Internet has developed and now we have something like this, it is relatively obvious to say that this is improving in a relatively fast.

All the topics will have a quick impact here and there. I'm going to go a little deeper into it now, what will be left, what should we focus on, how are we going to deal with it, how are we going to use it. I'm very excited about it and I've already done it. a lot of ideas on how you can actually work with it, what kind of workflows you can lose weight, how you can make the life of online store operators easier because the good thing is that a good product will not be built now, although such Maybe the theory behind becomes a little easier, but there are still many things that we just need skill, yes, then we have to do it.

That just has a lot to do with values ​​and interpersonal lives that then matter and let's dig a little deeper into that. I think the first thing that won't go away so quickly is the issue of, for example, being successful with that. To become an online store, there are things in which we simplywe must focus. Many of you have probably already done it. I've seen the ads here for Scambrow that we filmed, by the way, yesterday we had another wonderful block about the shooter that has it all. Today we film new ads again here in Munich and yes, we have one ad in particular that I think has now received an advertising budget of over €70,000 or 60.

Now it just says: Can I take a quick look at it to ensure the transparency we have about the advertisement, yes, so indirect, so here you can see the header of everything, yes, um in its In the iterations a specific budget of €40,000 was given if you add up the entire budget, it was probably built somewhere else, yes, it was probably you leave with all the campaigns completely, which is somehow 60,000 that flowed through it and what happened here is strategy, so focus on right things at the right time, a great understanding of connections, there is also a copy somewhere that has a little more to do with the person in front of the camera, what can really be represented so quickly, where we can also talk about the topic of In the creator economy we also have a lot of things like authenticity, yeah , and like what people are behind the brand, yes, what made this app work so well and for everyone.

If you haven't seen it yet, we can also take a quick look here. It now has over 1.15 million views. Our 1,744 followers are here at Brandt. Now we've gained over 3,000 new customers or something like that. Something is really happening and this way, if we take a quick look, we have an incredible amount. of engagement here and these are people and these are people on camera in front of the camera and scripts that have ups and downs and dramatology and that's just what good marketing does, yeah, these are people that comment and say just because of this ad that I have.

To achieve this even though I'm pimple-free, it's going to take two or three years until some kind of creative comes to market that's completely computer-animated, but even that will probably happen if you look at it. Let's think about what this thing just spit out here, it's going to take quite a while, so my day is strategy, empathy, authenticity, emotions, culture, songs, shit, management, the really important things in the company, yeah, they won't. take control for a long time, but many operational things will take a long time, so investigating, yes, releasing, searching for what to do, investigating, for example, how to investigate, will be a big relief and now I would like to give you some advice on My findings of the last two days and my main idea: it is actually important to write good graduation announcements.

What is a good message? A message is a request to this machine, yes, and a prom is simply nothing more than a question and, as I always say. For our clients, the quality of the questions is determined by the quality of the answers and it is no longer as important to ask good questions now as it is that you have access to a lot of information that we have had for a long time through free content channels like this, channels like Amazon books, maybe business partners or yes, things you buy, consulting training courses and other companies that you might have founded and from that people created new things and developed strategies, so to speak, and that is now being opening the way to those who manage to ask him very good questions and that is also my request to you, just start asking questions, he starts asking what does CLV mean for D2C online stores, yes, custom ten value live, life customer useful. value without having to look at it now, which is determined by one of the most important KPIs: the profitability of a client over the term and the important thing is that you understand how you can influence it.

What is the company's average customer? the course of value ne TV profitability is important not the customer review but the personalized value of live streaming what sales are all about Time doesn't really matter to me, yeah, it's what's left at the end of the day, and now you can too Ask how you would like to influence CLV for 60 days so that we can retain the new customers we get for the long term and then challenge what I have always been preaching to you here because what you have access to is data and we also have this data .

I say it over and over again. Now we know the stomach structures of people from 100 companies, the personality types of people, what we didn't know at first, we know. At BWA we meet advertising clients who were able to use Google Analytics, who knew how to play the piano and here you can now see, for example, examples of an attractive and good loyalty program, exclusive offers, discounts and rewards, so that people, the programs so to speak are only for brands of more than €500,000 per month Sales, no, but you can enter and ask hey, hey, you could do a personalized and individual communication through clavio, then all the operations here too, the brand it's based on trust, it exudes reliability, um, these are things that are fundamentally not wrong, and also a comprehensive analysis of customer behavior patterns.

Planning needs in specific marketing and sales activities and optimizing customer relationships is what I always say 80:20 yes, you You have to allocate 20 percent of the budget to the 80% of your company's activities that actually have the Longer customer lifespan. You are welcome to ask. I have a skincare brand for men. Can you give me concrete advice on how to increase customer satisfaction? Yes, and it is. getting started gives them value, and that's what I can say about it, it's so simple and yes, it's a miracle, and believe me, it will be 90 percent of all the consultant training courses that you will find, it will simply, absolutely, make you many companies become obsolete. copyright agencies should look around design agencies should look around shopify agencies should look around if they get the code and a shopify API Tobias Lüdtke has personally written that he finds this super fascinating and It's crazy about the type of science fiction world that you are. actually, now and um, these are things that you have to take seriously, these are things that you have to let sink in now, you have to understand them and you can only rely on that, I think if the difference between good and great is that you can look towards the future and somehow come up with developments and strategies, including operations that are really relevant and fortunately we can do that very, very well.

Now we are less influenced than probably by the operational agencies or, yes, the classic ones. agencies for more warmth, there is also a partial operation in this, but you deal with it, you can find out for yourself what it means that there are sapientegrations, so you can already connect SAP and Open AI with each other, as you can see here , the thing already has connections, so to speak, to Google forms Gmail kind of rtable notion Google sheets form you can do all the content management with its discord rules yes, as far as I know, there is already access to the flow web Facebook Messenger trello shopify already at the beginning what do we have here for UKS Use cases generate images send Proms Update custom updates an update in the existing client replaces the inventory data cornedies Update Brothers Update Partner and all I can say is learn how to do good questions, learn to ask Very good questions and be quick as Smart uses this vehicle to just deal with this topic step by step now it's going to be really creepy and with a very high probability it will be, but I mean now you can Eric creepy, is leaving to be genervix, I think it's going to be really exciting, we just have to approach it in an optimistic and positive way.

I would also like to give you the feeling here, even if it is relatively crazy and relatively exciting, but if you are still interested in then subscribe to the channel, I will keep you informed, I will take you on the journey, I will keep you informed. From now on, we will really get the point here. I really want to take you behind the scenes with you on what it means between marketing and operations and just tell you everything that goes into it because that's a part of our mission that we have here. Accordingly, yes, I wish you a productive week.

Let me tell you that and if you have any questions, write them here in the comments. Please subscribe if you think this would be interesting to someone else. I would love for you to send it and say hello, look please. Remember this, this is important to your business because it affects you. My friend, if we stay strong here together, exchange ideas and keep our hearts in the right place, then I think it will certainly develop in a very good direction and, consequently, yes. , have fun, I hope to see your next video, Nico and goodbye.