Tarte's influencer brand trip is back…(things got messy)

It's only been a few months since the last

influencer

Super Bowl, but Tarte is already

back

and they're taking a group of

influencer

s to the Turks and Caicos Islands. We have all the regulars like Meredith and Alex Earl, but there were a lot of them too. The changes this time are a disaster, so let's get into it in January. The pie went on a pie

trip

and they changed

things

up from the pie

trip

s many of us were used to. Cake trips s

tarte

d when beauty gurus on YouTube were huge. always got the best Vlogs there was always so much drama it was really our version of the Super Bowl this time

tarte

decided to invite tick-tockers instead of YouTubers Tick Tock is where the money is right now there are tons of people blowing up that's all new faces with a new audience, so from a marketing perspective it made a lot of sense, but as they went with this new group of people, many of their audiences were not used to the YouTube

brand

trips when people saw these influencers going on flights on business class to Dubai, staying in the best hotels filled with all these expensive products, doing the most incredible activities, and literally having the best time.

People were saying what was going on here, so many people on Tick Tock started breaking down the cost of the trip. would be where oh Rich Carlton are staying and this is one of those hotels where you can't even find out how much money it costs to stay there you have to call someone because it's like they know rich people don't book on Expedia and everyone was trying to understand how this added up financially to the pie. There was also another layer to the cake journey that really bothered people. I saw a lot of customer comments saying this makes me not want to buy. cake, you are charging us so much money for your products while taking influencers on this amazing journey delivering products when they can afford to do these

things

on their own, people even left suggestions for cake and said why not?

You run a contest to take your loyal customers on these types of trips instead of influencers, but what people may not have realized is that it's all about Tart's marketing budget, instead of sponsoring tons of influencers throughout the year or run expensive advertising campaigns, they invest that money in experiences. for these influencers and they feel it works best for them, they can get to know the influencers on a personal level, the influencers are blogging their journey using their product, it gets a lot of people talking and it makes sense, the CEO and founder of tart. Maureen Kelly spoke to Glossy after the famous trip to Dubai and set the record straight about all the rumors surrounding the trip.

She said every day

brand

s make decisions about how to spend their marketing budgets for some companies, which means a big Super Bowl commercial or a multimillion-dollar deal with a famous athlete or celebrity. We have never done traditional advertising and instead invested in building relationships and building communities. The other theory was that we initially partnered with a tourist office in Dubai and that's how they allowed it all. Maureen. She addressed that too, saying: I have to laugh at some of these conspiracies. I will say that people are creative, but no, I can confirm that we definitely did not have help from any tourism boards.

Tarte did, however, partnering with Sephora in the Middle East. the

back

lash last time, tarte is to do the trip once again, they are currently in Turks and Caicos and I must say it seems like they really took people's criticism and made a lot of changes to start the trip. Maureen posted a tic tac and talked about how Tart started and why she chose to do brand cheats. I started Tart 24 years ago, we had no money for anything, the latest commercials, big billboards, so to make the brand work, I knew I needed to take advantage of what I had, my passion. my drive my love for all products I knew that if people heard my story directly and understood what each product was about, things might click and then they might fall in love with the brand too, so I invited Instagrammers to our first Always Chisholm guitar 2015 to Turks and Caicos, spent months preparing.

I thought no one was coming. The rcps came back and we had people like Patch of Star Desi Perkins and Katie and Tenny and Nicole Concilio, so we made some progress. getting to Turks and Caicos is sitting on the floor next to this rental house scrubbing these dirty kayaks my brother there is like climbing palm trees stringing lights himself while we blow up the pool floats, like you know how stressful that was the trip because you know we were putting in all our chips, it was so much that we got to know all of them, we got to hear about their families, the things they cared about, the things they loved, we got to hear their comments on the products, which is more important that anything the things they liked the things they didn't like the things they wish we would create so great I point out that I knew that building genuine relationships would always be a very important part of the pie, it's okay that it can't compete with the big guys entering into a real relationship with someone a long term relationship that you will have forever the most important the most valuable of course in life also in business today we can be a big brand but we don't operate yet Like other big brands, we don't We do traditional advertising, we don't use real models, we don't do one-off sponsored transactional posts, we build authentic long-term relationships with our creators and our contact list, and that's what creates true authenticity. reaction and genuine love and feedback on our products, even now I always take creators somewhere where I have a real personal connection to Dubai, for example, we had an office there for seven years and I wanted it to be a female empowerment trip and that's why We went there and made a donation and it is an honor for every attendee to help uplift Middle Eastern women.

You know his upbringing, and you know that giving back is such an important part of our DNA. I chose the Turks of course because I have been coming here with my family for 20 years we do all our family gatherings here our first trip to Matart was here very excited to meet people on this trip and have a good time that's what it's all about , and it just goes to show that this format is working because tons of influencers who have been on cake trips or done cake photo shoots are commenting on this video that I loved my cake experience and it changed my life.

We had Patrick Starr, who commented: I'll never forget it. The trip literally changed my life Abby Herbert said my cake session was the best shoe she's ever made. I felt so loved by the cake and the entire Emmy Combs team also commented and said this made me smile so much because I felt so loved and welcomed. On the trip to Dubai with you, it was such a special moment. Tarte also listened to people's comments about giving back to their regular customers. The main criticism of the last trip was that Tarte should have done a giveaway for non-influencers and users. their hard earned money from their normal jobs to buy tar and support them well, that's exactly what tarte did.

Maureen is running a giveaway to win all the PR we see influencers getting from her hotel room, you know, it wouldn't be a cake trip without an amazing room giveaway, let's do this. I want to show you some of my favorite products in the drop, all the pie swag you could ever want. such cute socks, comfy sweatshirts, tank tops, all the caps and t-shirts, you guys it's so good. and of course all the makeup you can handle, Life makeup tape, makeup, makeup, and if that's not enough, they're even running a giveaway to win your own cake trip.

I've been keeping this a secret and I can't believe it. I can finally share who wants to come with her on our next trip. We will bring you our tartlets on a complete tar trip. You can travel with us to a top secret destination. Hang out with me and get the fall influencer trip experience and I'm sure this will cost them more money but it's just a drop in the bucket compared to what traditional advertising can cost now, not only are they getting Thousands of people take their mark and their friends to participate in the contest. but they also completely eliminated the major criticism they received last time.

Now let's talk about who will be attending this trip. The trip will be made in two installments. We already have the first group attending and just after they left, another group of influencers arrived. We just said. Goodbye to our first season and we are very sad, they were incredible. The second season. The islanders are about to enter the Villa. I think it will be great, let's see what kind of energy they bring. Come on, we had our regulars like Alex Earl and Meredith Duxbury. but we also had a lot of new people from all corners of the Internet.

Tarte doesn't stick strictly to the beauty community, they've ventured into so many different categories of influencers, which is not only amazing because it gives so many new people the opportunity to experiment. a brand trip, but they're also reaching new people who might not have thought of the pie beforehand, let me give you my honest opinion on the char trip to the Turks and Caicos Islands, marketing geniuses and I'll tell you what let's start with. hard facts I don't wear makeup I will never be a tarte customer I will never buy from the Tarte website I will never give them money this time last year Did you know who they were?

No, but between Dubai and Turks and Caicos I absolutely know who they are. I now know the name of their CEO. Now I don't even know the name of the CEO of some of my favorite companies with the most purchases. I know one of their best products is the tape-shaped concealer, although I'm never going to make that. Use it or buy it, that alone is called brand awareness, one of the most powerful marketing tools you can use and that's what these brand journeys do. They generate so much brand awareness that it's even a big problem, many brands don't see Tana. as brand friendly and while I can see why Tana has a huge audience that buys what she promotes and they'll love to see that cake invited her, guys, we're officially tripping on cake, look at this stop right now look at this. room look at all the cute touches they put on everything I'm really going to cry like what is that like your girl isn't safe like that's too cute everything is everywhere they're so nice and then oh my god poor like me I'm going to start crying this is crazy hey can we also talk about how Tana manifested this whole journey on her own and Tarte is even acknowledging that I brought it up and I've always said this?

I've always said this, how much I love Tarte. Not just my concealer foundation, bronzing powder, brow powder, eyeliner, mascara, lip light, another creator on the trip that I haven't seen on any brand trips in the past is Brianna Chicken Fry from the BFF podcast. I keep getting a lot of questions about this. Because the Tarte brand journey is today, like everyone's getting there and I guess everyone's getting there to talk about it. Are they going to invite me? I hope not, Maureen. I love you, but there are two groups, so. I'm in the second group and the second group is quite spicy.

One thing people noticed was the fact that the influencers on this trip are actually using pie products. Man-eating blushes are so good. I've had this one, this is the bright light. tart blush I've had it for a while, but these colors, oh crazy, they look phenomenal. I am using this tarte clay set palette as a bronzer and I love the results. Can we talk about this blush? I didn't realize it was cream. I'll use this tomorrow for now we're going to use pie energy. I love this, it's so good we're literally supposed to be having dinner right now and I haven't even moved my eyes on a route down to go, okay? look how pretty this eye look is ok, lashes secured finishing the lip during the trip to Dubai people thought it was so strange that the influencers were literally prepping with me using every product except acid and when they finally used tar they did it they made.

This time I don't even know what the product was called, all the influencers are promoting the cake using all the products and they really know what product they are there to celebrate. We also have a new product, it is a new shaped tape. My favorite is the radiant one. but this one is more like a medium coverage, it will give you a glossy finish, oh wait, oh wait, I'm upset, wait, this is it. I've been a tape-up girl since the first day in high school, when she had acne all over her face. I was like a shape or die tape, wait why is this the perfect concealer for summer?

The only person I've seen so far who stays away from the cake on this trip was Alex Earl, during his preparationwith me, he ended up making a paid Bondi. arena sponsorship and people were like, um, what's going on here? This is the best for under your eyes, Bondi Sands. I see I see the highlighting cream, that's the only thing I used here and it just brightened my face. The top comment says doing Bondi Sands. Tarte Brand's brand deal during a trip is a sled and someone responded and said: I'm surprised my heart allowed it. Many times they include blackout dates in their travel contracts and others cannot be announced. brands, but I want to say clearly that Tarte is not strict about those things.

I think they want influencers to come on the trip and have a good time and if they really like the products and want to show them off, they'll get a much more genuine mention. compared to whether they are being forced or hired for the opposite x amount. So speaking of Alex, she literally took her final exam at a party on this trip and apparently passed with a 98 now it wouldn't be a brand trip without some drama for the most part this brand trip has been pretty drama free but some people think there might be some drama between Alex and Meredith Alex posted this video of her dancing with her friend and her pajamas having a good time and people were saying Meredith was in the background looking at her people commenting stop being Meredith looking at you out of the corner of your eye, you can tell that everyone behind it is judging, oh my god, why, but honestly, I don't.

I don't know if I really had that feeling, I think Meredith saw her dancing and then started doing her own dance and I think people are reading too much into that, so the first part of the trip seemed to go really well. No real drama seems to fix a lot of the problems from last time and it seems like everyone had a good time. Part two started tonight, which is Friday night, so we'll have to wait and see what it brings. Anyway, guys, let me know what you think about everything below. Did the improvements to this pie trip change your mind about influencer brand trips or do you still hate them and what brands didn't do them, let me know and I'll see you next? time thanks