Apple Event — October 18

These are the most powerful Mac laptops yet. The amazing thing about the M1 Pro and M1 Max is that they have incredibly high performance and incredible power efficiency, so professional users can benefit from ultra-fast performance whether they are connected to a power source or not. They also benefit from long battery life, so they can do more on a single charge. Videographers can do it on location, from shooting to post. Battery life is up to 2 times longer than before. When retouching with Lightroom Classic, developers can do so with Xcode. 4x more programming than before and even longer battery life when performing everyday tasks like watching your favorite movie, up to 17 hours of continuous video playback on the 14-inch model, 7 hours more on the 16-inch model.

Up to 21 hours of video, 10 hours longer, the longest battery life ever for a Mac laptop, the new MacBook Pro now supports fast charging, the first time a Mac has this feature, charging 50% in 30 minutes , new for the environment MacBook Pro has raised the bar again. The body is made from 100% recycled aluminum metal, bringing us one step closer to the goal of using recyclable and renewable materials. It does not contain various harmful substances and the production process uses more. renewable energy Also meeting Apple's high energy efficiency standards, the new MacBook Pro is exceptional. It combines impressive performance, incredible battery life, and several innovative features, making it the best among similar products.

We present it to you again♪ ♪ We create a beast♪ ♪ The 10-core CPU brings it to life with the heart of fire and summons all things to shape its body. It moves silently, day and night, and has a. Battery life up to 21 hours worldwide. The laptop's incomparable display goes deep into the deep and reaches into the brightest of the bright. When you raise your eyes, your eyes are like torches, and when you make a sound, it is shocking. and beautiful is also absolutely fierce ♪ ♪ But there are still people who dare to make the beast even more powerful.

The 32-core graphics processor is simply amazing. Up to 64 GB of unified memory ♪ ♪ ♪ ♪. times the graphics performance. What exactly have we created for the new generation of MacBook Pro? The strength of the strong is more important than what you want to create. John: This is the innovative new MacBook Pro. Professionals unleash their creativity in ways they never imagined before. It's for those who want the most powerful laptop on the planet when you combine the 14-inch model with the previous 13-inch model. Comparing the high-end 16-inch MacBook Pro models, you get a jump in performance, 7 hours more battery life, a larger screen with XDR support, a more advanced camera, HD audio, and more ports , all starting at $1,999 when you add the 16-inch model.

You'll also notice a big increase in performance and functionality over the MacBook Pro compared to previous models. Starting at $2,499, both models are available in silver and space gray. You can pre-order it today and it goes on sale next week. Today we are completely redefining it. High-performance Apple chips. Introducing M1 Pro and M1 Max. It's the most powerful chip we've ever built. Unparalleled The 13-inch MacBook Pro powered by M1 is our most powerful line of professional laptops. This release also marks another big step forward in our transition to Macs with Apple chips. Now it's Tim's turn ♪ ♪ ♪ ♪ Tim: Today is a big day for Mac and our pro users. ever, and it's also the best example of how extraordinary performance and functionality we can see when our most advanced Apple silicon combines the power of macOS.

Today we focus on two areas that are fundamental to us: music and Macs, and the spirit of macOS. Innovation inspires. Innovation is important to everyone at Apple and everything we do is extremely important. We design products to empower our users while being inspired by the creativity of others. enrich people's lives. I want to take this opportunity to thank everyone at Apple for their outstanding efforts this year and thank you to everyone who watched. Take care and have a good day. During production, daily health screenings and temperature checks are conducted for speakers and cast members. Regular inspections are carried out to strictly maintain social distancing and actively monitor compliance.

Everyone except speakers and participants who are being filmed are issued and wear masks during filming. In the process, only speakers and cast members are present. When there are multiple speakers or speakers, additional anti-epidemic measures have been added as necessary when staff are at the same site. Production sites are regularly and thoroughly disinfected. national and local regulations and additional health and safety measures. Thanks for watching. Be careful wherever you are.