Curator overview | Mary Quant: Fashion Revolutionary

Mary Quand Fashion Revolution is a retrospective exhibition about the most iconic

fashion

designer of the 1960s. Dame Mary Quandt Bendigo Art Gallery is the exclusive venue in Australia for this exhibition at the Victoria and Albert Museum in London. The exhibition explores the years between 1955 and 1975 when Mary Quandt harnessed the youthful spirit of the 1960s and new mass production techniques to create a completely new look for women through

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. Mary Quan communicated new ideas and attitudes and herself embodied the energy and fun of 1960s London and, as a young woman in business, was a powerful role model, she represented the triumph of youth and freedom from the establishment. making fashion for everyone, simple, elegant and modern clothing at affordable prices and then took advantage of new production techniques to bring their designs to the world first through the United Kingdom, the United States and then Europe, Canada. and australia made fashion less exclusive and more accessible

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was perfectly positioned to shape a young, innovative, forward-thinking identity for post-war britain in the mid-1950s she, like many Creative Londoners, he gravitated towards the bohemian jazz clubs and the lively scene Around King's Road in Chelsea, it was here that in 1955 he opened a small boutique called Bazaar and offered a radically different shopping experience to that of the couturiers, department stores and the chain stores that made up the main fashion market.

Bazaar quickly became a destination for women looking for a stylish look. Bold yet easy-to-wear, modern fashion and

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um styles appealed to our diverse and loyal clientele. Her clothes were worn by women of all backgrounds and ages and, in her own words, from duchesses to typists and all manner of professional women at the heart of London's creative industries. The first garment in the exhibition is this 1957 blouse which also has a fascinating Australian link. It is made from a remnant of Australian modernist designer Francis Burke's striking 1940s Goena decor fabric, depicting Australian animals in appropriate Aboriginal style. Mariquan's designs were radical for her time.

She poked fun at British fashion and conventions of the past by reusing Victorian ruffles, baggy trousers with stiff collars and flowery prints to highlight the modernity of her designs. She also used tailoring fabrics intended for men's suits or military uniforms and transformed them into fun, relaxed clothing for women. Fashion questioned hierarchies and gender rules, in addition to reinterpreting and having fun with traditions. She also embraced modern materials such as stretch wool jersey which, in its dazzling array of bright colors and soft, flowing qualities, became a hallmark of her mini dress designs. She was the first. He also used the shiny plastic-coated cotton called PVC in his designs, launching his wet raincoat collection in 1963 to great success and landing his first cover for the 1963 British Vogue collection Quantz Ginger Group with the aim of changing the course of the fashion with fun, edgy clothing at more affordable prices The Ginger Group's first collection was based on the American sportswear principle of interchangeable garments promoted with high-energy fashion shows.

The clothing was notable for its unusual color palette of prune ginger and putty. The range was available in 75 outlets across the UK and equivalent. retailers in australia america canada and europe in australia the ginger group appeared in magazines such as the australian women's weekly and dolly and could be purchased in department stores across the country, although parisian couturier andre correge gained international publicity for higher hemlines in 1964

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quant as a woman The famous designer was recognized as an inventor and ambassador of style and the mini became an accepted part of fashion as well as an international symbol of London's youthful appearance and women's liberation in 1966.

Quant becomes truly global by registering the daisy emblem as one of the first. Designer daisy logos are a valuable device for connecting with customers and negotiating licensing deals with manufacturers. It is the perfect reason to present their new range of cosmetics that same year, since the packaging was given along with the advertising colors and the way in which the cosmetics were sold. The Quantum Treatment Mary Quan cosmetics were promoted around the world, selling in 104 countries by 1973. By the late 1960s, Quan was the UK's highest-profile designer and had achieved unprecedented reach in the market; It was estimated that up to seven million women had at least one of their products in their wardrobe.

Mariquan's greatest legacy is its vision of fashion as a means to communicate new ideas, attitudes and changes, breaking the rules and trying on different roles. and gender identities with affordable, well-made clothing to enjoy, empower and liberate, he predicted. the opportunities and freedoms of future generations mariquan argued that clothing was not trivial but functional and allowed the brand to go beyond mary quant remains an iconic image of fashion as a force for female empowerment