Custom Printing Business Model | Youtube Merchandise | T Shirt,Mugs,Phones Cases | Case Study

Today we are going to talk about

custom

printing

. Includes t-

shirt

s,

mugs

and more. So today we are going to talk about how you can start your

custom

printing

business

. Where to buy the material, I will give you some places and ideas. You can buy the material there. One thing that is important to you is that you have a sense of design. You should know what design you like. This is the design of my t-

shirt

. I know this design is good. Then you should have the feeling that this design is good. I can hire a person. I have designed it myself.

But I can hire a person who can design this. But I have to give final approval. Then you must have design sense. So let's start with the first thing. Let's choose anything. Let's pick a t-shirt. Because I had printed this t-shirt. I had sent my brother to design it. He had it printed. He had printed it in about 10 pieces. The cost was around 140 to 130 rupees. Lumsum. So if you want to print it, you can get the same t-shirt for this price. And if you print it in bulk, I'm talking about 10 pieces. If you print it in bulk, it will be cheaper.

I don't like the fabric of this shirt. He had bought it as a sweatshirt. To be able to use it in the gym. Since I started wearing this shirt I can't go to the gym. But if you want, you can use it on cotton. Okay, let's talk about t-shirts. If you live in Delhi, there is a gift market called Paharganj market. You can get t-shirts in batches there. Or you can go to Tanker Road. You can find many wholesalers there. You can buy wholesale t-shirts from there. If you want to get a customized Dairy Sherry, go to Paharganj market.

Go there once. You will be able to see many things there. Now you can identify yourself with the product you like there. You can understand its quality. If you have any knowledge about clothing. And you can distinguish the shirt by touching it. Then you can do the t-shirt work. You can do the job of mug and keychain. You can do any custom work. It's your choice. So what we did was source the product based on our knowledge. If we don't have the knowledge, we have to get the product knowledge. How to see clothes, mug. What is the mug made of, how is it made, what are the specifications.

When you go to the market and ask 10 people, you will get the idea. You will get the approximation. The second step is the designer. Hire or do it yourself. And the design should be similar to the one that is not available in the market. I saw a brand called Bevkuv.com. They had a lot of good t-shirts. They did a lot of designs with the designers. They brought new designs. People started making their t-shirts by copying them. People who copy will think it looks like this. But it's not like that. It seems that way. So, you must provide uniqueness.

Yesterday I asked you in the community survey. We have the

merchandise

option on YouTube. Should I enable it? You can see the results here. When I checked, yes, it was more. So, I reviewed the product. The price of the product seemed very expensive to me. Maybe I am in this category. Maybe they are giving very high quality products. I don't know. But the cost of a hoodie means how much I get. It will be around 2600 rupees. If I get Rs 2,600, if I keep Rs 100 as profit, the logistics cost will be Rs 3,000. 3000 rupees. Why should I give my subscribers my hoodie?

In my name. I know no one will buy it for 3000 rupees. But still, if people want to buy it, why should they sell it for Rs 3,000? If this product is in the range of Rs 500 to Rs 600, it will be a lot of fun. At the end I will give you a

business

proposal. If anyone is interested, he can work with me. Now we have to sit down with the designer and choose a category. If you like cartoons, choose the cartoon category. If you like codes, choose codes. Open Pinterest or Instagram. You will get many codes there.

You can choose ideas from there. Then hand the design to the designer. Tell him to print it on the t-shirt. Show me what it will look like. Then take the t-shirt design and start printing. There are two types of printing. One is digital. And the other is compensated. The material used in offset printing is different. Let me explain the meaning of digital to you. It is like a computer printer. It will print the same way. What will happen to offset printing? A mold will be made. A dice will be made. The die will be placed on the impression.

And then the printout will be printed. Therefore, the quality of offset printing is better than digital printing. I have seen this in my research. I don't know if high-end digital printers exist. Because digital has many limitations. If you want to do a good job, then you should do it in offset printing. This is my recommendation. This is digital printing. What was the compulsion? I had to spend a lot of money to make 10 pieces. But I did it digitally. And I got a lot of it cheap. I had to pay 20 rupees for printing. Approximately. I do not remember.

I had to pay 20 or 30 rupees to print a t-shirt. If I were to do it in offset printing, I would have to make a die first. And then print it. And you would have to give a minimum order of 100 t-shirts. So this is a limitation. Believe. If I want to do it digitally I can't even print two t-shirts. I picked it up at a store. And he said 100, 200, 120 shirts. I went to the store. I gave him the design. He printed it. And he gave it to me. I would have to pay 100, 120, 130, 140, 150 rupees for printing. There are different types of materials in offset printing.

So, you need to research which one you want to use. I'm talking about t-shirts. The

mugs

work in digital printing. You have to go to the category you want to work in. Digital printers are now cheaper. You can mass print it. You can print it at home. You can print it on a design computer. You can print it and sell it. You can print it on Diwali, New Year. You can print it now. You can print it on Valentine's Day. You can be proactive. The next step is to print your product. You have to use it and print photos.

So you can market it. If you want to sell it on Amazon, on your website, at a physical point of sale or anywhere. It will be more expensive if you use it. Like this t-shirt. Nobody knew about the design of it. When it was printed, everyone was amazed. Before that, everyone was confused. If you can do a photo shoot, you can borrow a camera from a friend. There are many places online. You can rent a camera. You can bring a camera. You can take a photo yourself. You can learn to use a camera in 10 to 15 minutes.

You can borrow a camera or a friend. Everyone has opened a photography page. You can hire a freelancer. He will charge you 500 rupees. You can make a portfolio. He will come. You can hire a handsome friend. You can wear a t-shirt. You can hire a beautiful girl. You can put on a t-shirt and take a photo. You can tell him that you can make a portfolio. You can do it. They will all be professionals. If you have a business situation, you can do it. Next is the price. You have to think about the price. Pricing is a differentiation strategy.

Cost leadership is another. Cost leadership means doing it cheap. I will aim for the masses. And I will focus on classes. How we talk about being human. The strategy of the human being is to target the classes. But I think if you target the masses, you can penetrate quickly. And you can create a big market. Example, Jabong. Jabong was all the rage a few years ago. Everyone was asking for shoes there. But remember how to get those shoes. They were cheap. If you haven't seen the video, check the i button. I made a shoe video. Jabong is a great example of this.

It was a great platform. It was a big hit. There was advertising there. They were cheap. You can use it 4-5 times. No problem. People were thinking about it. And people were buying it. People who didn't like shopping online bought it for Rs 250. It's your strategy. I will not force you. My psychology is that you should aim for the masses. With a low profit margin. If you have a high margin, your sales will be low. In a few days I will make a video about economies of scale. Now let's talk about marketing. Marketing will be cheap.

We will use 2 channels in social media marketing. Facebook and Instagram. We will make a page on Instagram. We will link Facebook with it. We will post on Instagram. When we post on Instagram, it shows an option to share on Facebook. We will share it too. Now, on our best-selling properties, we will use brand promotion ads. So that people understand. Any dialogue is written here. So that people can identify themselves. You are like that. Now, let's say I'm a chemical engineer. 2 or 3 years ago I saw an ad. A t-shirt with the message I am the chemical engineer.

Or a specific t-shirt for chemical engineers. Now, you can only target chemical engineers on Facebook and Instagram. This way only they will see my ad. Chemical engineers will relate. They will buy my product. So you have to do this. You have to create relatable content. Calling the designer. As I told you, in social media marketing, it will cost you between 20 and 30 paise. To reach a person. That's why it's also economical. Now, I don't recommend it on Google search. In Google ads. Google ads mean that if someone searches on Google, I have to buy t-shirts. So I don't recommend you run ads because the money you get for a click is called CPC.

It is almost 10 rs. So if you click on it you have to pay 10rs. Let's say a 5% conversion rate. A 5% conversion rate means 100 people clicked. and 5 people bought it I want to buy it online. You buy it? 297 0:10:27,160 -- 0:10:02,980 Either you buy t-shirts OR you click on an ad and research in many places And then you buy it. That's why I'm taking the 5%. Then we will multiply it by 20. 10x20 is 200 rs. 200 rs is for one person. For marketing only. That's why I don't recommend it. I can achieve more reach on social media. So handle social media. Even if you don't.

Not getting conversion There is no guarantee of conversion on social media But on social media we can build a specific audience We are doing this and that Do you remember Beardow oil? It's about this So I think social media is better nowadays Let's say we buy a t-shirt and it is of good quality It costs 150 rupees Let's say for example we get 50 rupees for operating and office expenses We have already studied the cost for you You can watch the above videos Then 50 rs for operation And printing is also included After 200 rs I will keep a profit of 50 rs After 250 rs I will keep a logistics of 50 rs 300 rs Then we will get a product of 300 rs Now, if you go to Amazon If you are trying to sell something on Amazon, you will add an Amazon commission.

Amazon will take whatever you want. If you want to sell on Amazon, you can use it on amazon.com. The second

model

is bevkuv.com. You created your own website and got started. selling on your website Why should you give someone else a commission? But I don't think anyone will trust you. I'm telling you now. You may have heard of bevkuv.com. If you haven't heard of him. You can buy it. But if you have done it. I haven't heard of it, you won't make payments online. There's a good chance you won't buy it. Amazon has trust, people buy on Amazon.

That's why I say that Amazon is the first step to brand building. So we started selling on Amazon. when we established our name we started building brand Then we started selling on Amazon and our website And little by little we started selling fast moving items on Amazon and exclusive items that are top notch. Or let's say we are selling a differentiation strategy which is to sell t-shirts for 600 or 700 We put it aside This is your strategy Now let's talk about a business proposal If someone is selling t-shirts I won't buy YouTube merchandising I may or may not buy it But I think the price is too high.

I don't want my audience to get hurt. You can send me your best quote. You can see the email id above. You can send me a t-shirt for how much I'll get an idea. I'll take a t-shirt for 10-20 rupees. I want 10 to 20 rupees per sale By cost And we will market with cost leadership Let's say you want to make a t-shirt for 150 rupees I will take 10 rupees for a t-shirt for 160 rupees We will sell a t-shirt for 160 rupees We will sell a t-shirt for therefore You won't have to spend on marketing I will sell it at a good price I will check the quality The best quality Best price I will work with the best quality This is a long-term job We will concentrate on t-shirts and hoodies Because it is winter, we need hoodies If it is summer, we need t-shirts My team can give ideas on how to do it And our t-shirts will be internal category-focused Like our startup series T-shirts that can relate to a startup If it's a sales series, then t-shirts that can relate to a sale If it's a different series, then related to that We will keep this type of t-shirts and create a category And if you want you can do one more thing Like in Delhi there is a brand called chamku They have a website called chamku.in They sell online and offline They have a store and they sell online Yes someone wants to do it, they can do it But remember this Shopping at CP is more expensive Maybe your father was working in a t-shirt store Hewill sell online You can't make this from scratch That I will collect both So this video ends here I hope you liked it, like and share Comment below and Send me your questions Good morning good afternoon whenever you are watching this video.