Truth behind Mansory

Mansory cars are widely known for their stylish appearance and high prices. And it's not once or twice that you hear people badmouthing Mansory for its unaffordable prices. This is one of those people who are so good at their area of ​​expertise that their cars are almost unaffordable. He has been preparing cars for the rich for 30 years. And works. So who is Mansory? And what are some of his notable works? Stay tuned! Kourosh Mansory, creator of the firm, in an interview with Capital, said that for Mansory's clientele, money does not matter. However, customer preferences are not talked about to some extent, especially in the customization industry.

This is not a Ferrari dealer quietly pushing a customer to buy a red car because it will be easier for them to sell it later on the second-hand market. Regardless of whether its designs are popular or not, Mansory is a story of passion for the automobile and an apparent need to stand out over the last 30 years, despite the impressive figures achieved by its creations or whether its works attract the public. Your customers will gladly pay for it, that's the important thing. According to a company announcement, Mansory has been modifying cars and motorcycles since 1989. With a location in Brand, Germany, near the Czech border, Mansory Designs and Holdings is now located there.

This businessman has an autoclave oven in the Czech Republic to manufacture the carbon fiber parts for his cars, as well as a saddlery in Mannheim to manufacture their leather. Mansory does everything in-house. At Brand's headquarters, a former shoe factory, more than 250 people work for Masonry; This is where automobiles are born. The aspirations of Kourosh Mansory and the consumers of it are determined by designers, mechanics and bodybuilders. Up to 22 professionals can maintain six cars at the same time. Leather seats, more powerful engines and larger wheels are part of the process of turning every car into a Mansory vehicle.

The extensive use of carbon fiber, on the other hand, is a distinctive feature of the building itself. In addition to the carbon fiber body, another of Mansory's specialties is leather upholstery. Today, Mansory is on par with Brabus, AMG, Alpina TechArt and ABT when it comes to brand recognition and appreciation. They obviously don't cater to the same demographic. In the world of Mansory, ostentation and pomposity are not only tolerated; They are celebrated. Kourosh Mansory had no ambitions to purchase a car, although he had always been a car fanatic. He was sent to boarding school in England in the 1970s as the son of a wealthy Iranian business family.

After moving to Germany from England, he studied German at the Goethe Institute in Munich, worked as a waiter at Löwenbräu and then returned to England. He claims to have fallen in love with luxury cars, English workmanship and heritage while in the UK. He was stunned by Rolls-Royce, Bentley, Jaguar and Aston Martin. While in Germany, he bought a Mercedes E-Class model W123, and that was his first car there. He quickly discovered that selling cars was more lucrative than working in the hotel business. That wasn't enough. When Kourosh Mansory was selling and buying second-hand cars, he was inspired by AMG designs, both visually and internally.

It all started with the Mercedes W123. Soon after, he began putting extras on the cars he had for sale. A simple wooden steering wheel, leather seats repurposed from another model, or some new wheels turned a used car on the lot into a unique vehicle worthy of a higher price. In simple terms, he made more money. Following the success, Mansory Design & Holdings was founded in 1989 and began selling its own accessories to other customers, sellers and distributors under the brand. Before taking over the saddlery, everything was done in-house, so he didn't have to source furs, negotiate rates, or pay an upholsterer.

Starting in 1999, Mansory gradually moved his business from Munich to Brand until in 2001 he established himself exclusively in Brand. Nowadays, German tuners depend on the Mansory headquarters as a reference source. In fact, Mansory makes the carbon fiber body kits and leather seats that showcase the work of well-known tuners. Although he owns the company, he continues to work for other companies. His first designs went practically unnoticed compared to his current works. One day he traveled to Munich on a whim, without prior notice. He got back behind the wheel of his €180,000 Bentley Continental GT and the next day began dismantling it and designing a carbon fiber body for the iconic English coupe.

When a European version of SEMA was held in Las Vegas in 2004, he showed it there. More than one hundred cars were sold, most of them in California. Bentley sued Mansory for its creation. In the end, it was all for naught when they realized that he had achieved an increase in sales after a three-year experiment. He and Bentley are now friends. Companies such as Porsche, Audi, BMW and Daimler purchase their leathers for the most luxurious interiors. In addition, since 2012 he has been the official coach of Lotus. In 2008, the Swiss company Rinspeed sold its Porsche tuning subsidiary to Mansory, which had long ceased to be a simple training center.

Since then, he has surpassed Brabus, Alpina and Ruf in terms of skill. Mansory is usually one of the first consumers to own a luxury brand when a new model is introduced to the market. At first he purchases 20 to 25 cars to test the market. The company has three automobile design departments. After scanning the body, they generate a 3D model of the vehicle. It takes one day to complete this task. This is when the cars are taken apart and each part is scanned one at a time. A considerable reduction in time is achieved by preserving the original anchoring points for future assembly.

Mansory makes sure that all eyes are on those creations, whether patronizing or admiring. Even with a Bugatti Chiron, he never hesitated to take the risk. Mansory stays up to date with the latest technology news and developments. At the 2020 Geneva Motor Show, Mansory was planning to showcase up to 11 cars on a massive stand, including the Ford GT Le Mansory, to mark the company's 30th anniversary. Due to the pandemic, the event had to be postponed. Mansory has recently launched a new line of armored vehicles. Like the Mercedes-AMG G 63 with armored protection. It is, of course, a Mansory, with its carbon fiber body kit and body panels, despite the armouring.

Let's look at some of his works before we finish. The Rolls Royce Wraith Palm Edition 999 is a two-tone white and gold Wraith that Mansory has given a more luxurious facelift. Mansory added a significant amount of gold to the Rolls Royce, making the premium car even more opulent. New gold spoilers and emblems, as well as carbon fiber side skirts, were added to the car's appearance as a whole. The interior is just as spectacular, with beautiful leather and pure gold components. However, the car's functionality was also improved by Mansory, who upgraded the car's V12 engine so that it can go from 0 to 100 km/h in 4.4 seconds.

A regular Lamborghini Aventador SV can cost a whopping $400,000, the price of a nice house in North America. How could you top that? You can get one that costs as much as a mansion and you'll be good to go. Priced at an impressive $1.6 million, Mansory's custom version of the Lamborghini Aventador SV, called the J.S.1 Edition, is truly one of a kind. A new power box, air performance filter and exhaust system were included. With all the carbon parts included, Mansory's car weighs 110 pounds less than the original. The car reaches 0 to 100 km/h in 2.7 seconds. The Bugatti Veyron Mansory Vivere Edition costs $3.2 million, making it one of the most expensive vehicles in the world.

Mansory added LED daytime running lights at the front, redesigned fins, five-twin-spoke alloy wheels and a lowered bonnet that made the look even more striking. Black and white leather and LEDs adorn the cabin decor. In addition, the air intake and diffuser have been improved, and the car now has a more spacious interior. The Vivere version of a Mansory vehicle wouldn't be complete without plenty of carbon fiber. Last year, Mansory put the Bentley Continental GT V8 to the test in Motorpasión, and also put the Ferrari 812 Superfast to the test in the pages of the magazine. So what did you like about Mansory?

That's all for this video. See you next time.