James Charles brand is MESSY...(people are mad)

James Charles just announced his new makeup line and as expected it's already been causing some drama, it's a disaster so let's get into it, we already know that James' new makeup line is called Painted. He announced his

brand

last week, just before Coachella weekend. He used the event to promote his new

brand

. Now I know we already talked about this and my Coachella video was a disaster, but I can't help but think about how big of a missed opportunity it was. James always has a not-so-great history with Coachella. Coachella comes around, we're always waiting to see what kind of drama she gets into and I feel like this would have been the perfect opportunity to change that narrative.

I really thought James would have had a dedicated booth where he hires makeup artists to paint. a group of

people

's faces and maybe even hand out small samples of his face paint. James running through a bunch of

people

isn't exactly the innovative marketing tactic that many of his fans said he was last year and again this year by Emma Chamberlain. she had a booth at Coachella for her coffee Chamberlain Emma was launching a new line of her coffee drinks this year and she knew Coachella would be the perfect time to promote it. She promoted the booth on Instagram writing, come find us in the 12 Peaks VIP area below. to the main stage at Coachella this year, stop by and be one of the first to try our new ready-to-drink coffees.

It's a very good idea. If you go to Coachella, you will be one of the first exclusives. people to try Emma's new coffee Kendall Jenner also had her 818 at the Revol Festival as did Haley Bieber with her Road skin claw machine James has been working on this brand for years. I'm surprised he hasn't thought ahead and done something. For such a big event, James also created an official Instagram page for Painted and I'm a little surprised that the hype around it hasn't been that big, he only has 15,000 followers and I don't know if you'd told me that.

Before I said that in 2019 James was launching a makeup brand. I would have thought he would have amassed a lot more followers by now. People have even started talking about how little buzz his brand is generating so far on social media. James revealed the first sample of his own makeup brand via social media on April 12, it's safe to say the line will be a little different than what we're used to, as influencer Beauty Brand launches 100, but despite that , its announcement has generated very little stir in the digital world. It actually took me nine hours until I saw this ad.

Did you see it from him or did you say someone was talking about it? I saw it on Trend Mood and she had posted it six hours earlier, then I went on Twitter with just the updates from James Charles, which is like a fan account and his own account had posted about this, the irrelevance was shocking and I think it's That's why James carried out this entire search for models for his brand. He had people upload a video of them doing their best makeup look or a makeup look that meant something to them in the hopes that it would get people talking and his brand would be included in the algorithm.

I love the guys' opinions on it and I really want to make sure that this brand is for artists of all different levels, so when it came time to find out who will actually be in the campaign it was a no-brainer. I'm trying to find 10 different Tiktok people who love makeup, who love being creative and the confidence it gives you, so here's the deal. I want you to catch this video wearing your best makeup look. and when I say best I don't mean the best makeup look, I mean the best and James went live afterwards and said he was looking for normal people, he knew his brand wasn't the easiest product to use and he wanted normal.

Let people show how easy it is to use your product. He wanted people at all levels to show it to him and say it's not exactly the most consumer-friendly product, but the reality is when you guys actually look at the product and see what it is like. being able to use it and see all the ways it can be used. I think it will be a lot less intimidating than it actually seems and it's definitely not a product that you need to be a professional for, so I really wanted to involve different artists of different levels in the campaign to show how easy it can be to use this product and someone even asked him if you accept dating ugly people and James said: I love everyone seriously, we were looking for everyone. for this campaign moms dads college students teachers uh grandmothers, it would be great to have a grandmother um nurses firefighters and yes, even ugly people.

I also get a lot of comments from people saying, I love makeup. I would love to participate, but. I don't think I'm very talented, you should still audition because the goal of this campaign is to represent all the different artistic levels. Of course, I will invite some professionals to this application because I want to have some beautiful makeup looks. but I also want to invite the opposite extreme of people who are just starting their makeup journey because that's the reality for most people, well Tick Tock is nowhere to be found and I think I know why James revealed the lineup of the 10 people who were chosen for the campaign and they are all quite influential, the guys today is the day after tens of thousands of audition videos, we are about to FaceTime the 10 artists that we have selected to be in the first campaign for my makeup brand.

Let's surprise them, we have one with over 2 million followers, another with over 3 million, one with over 6 million and the winner with the smallest following has around 47,000 followers. Now this is nothing against the winners they entered. James chose them, he has absolutely nothing to do with it. With them, everyone is super talented, but people, including me, are just confused. James said he was looking for everyone. Yes, he said there would be some influencers in his campaign, but he wanted everyday people to show how user-friendly his brand can be. he literally said that he wants moms, dads and even grandmas, moms, dads, college students, teachers, uh, grandmas, the video where he announced the winners has tons of comments from people expressing how misleading the contest was.

We had people writing, why do all these people have so many followers? I feel like some with not that many followers should have had the chance. You should select people who do not have many followers. It's unfair to the people who supported you from day one. Congratulations, but I don't see any small creators. here we go again, another brand that doesn't choose small creators, all the influencers, James, you didn't mention that you have to have followers, it's already a waste of people's time, James, I wish you had chosen people who didn't have so many followers . It's been good for others to get experience and exposure, but why did you choose people who were well known?

It's extremely disappointing that everyone already has followers. I thought the point was to get normal people who just love makeup and other people were disappointed. because shortly after James posted this video asking people to join the video of him to apply the sound, he deleted himself and no one could join it and post the video of him. Someone responded under the winner's post and said the inclusion is so great I love it, although it feels kind of unfair because the sound issue was never fixed with a tick tock campaign and James said this sound is copyrighted claimed and there is nothing tiktok can do to fix it.

I don't know, this all seems like a disaster to me, he never said the rules in his video, they never gave an age requirement in the video and when he did his live he literally had no idea about anything, people asked him so many questions that he didn't know the answers to, I think that many people feel as if they have wasted their time applying. I was watching the performances closely and there was a lot of talent from people who didn't have fans and just loved James. Fans who didn't have a big platform felt like they had a genuine opportunity here when clearly.

James was looking for people who were already established on social media anyway, guys let me know what you think about everything below and I'll see you next time, thanks.