This Is Why BMW's 8-Series Is FAILING!!!

What's happening with the car family? I'm Ben Wayne. Thanks for joining me in another video. Today's video is going to be a little different from what we technically do most of the time when we do car reviews, but today I wanted to talk to you about Why the BMW 8 Series is technically the second generation 8 Series, if you want to call it that, is it

failing

? So if you've been on

this

channel for a while, we did a technical review of the BMW 8 Series convertible and the grand coupe as well and then we also made a video doing a direct comparison with the S-Class Cabriolet or S-Class in general and compared it directly with the Series 8 and, frankly, a lot of people got mad at me for that, but I went down the outside. inside talked about specs, pricing, it's a very detailed video and there are some really great points, especially some great points in the comments section, if you haven't seen that video check it out, but I had a couple of points today what did he want. to talk about the bmw 8

series

and why it's

failing

technically so a lot of people came to me in the comments section of the video I made a year ago and I'm that guy that you know you might say something and think Give me a point and I will wait in silence.

I'm patient and will respond maybe like a year later. When the Corvette came out, the Corvette C8 came out. I remember I was following one of these Motor Trend guys. on Instagram and it showed a cutaway section of the proposed c8 convertible and I thought, well, looks like they took a page out of Ferrari's book about how they're biting into the design of the Italian 458 and someone said: What are you talking about? You know

this

is going to be a soft top, so I didn't respond. I waited like 10 weeks for Corvette to officially release images of the new C8 convertible and it showed a hardtop and then I came back and responded, so that's what I am.

Dude, that's this one, so the first reason I have here I have an ipad with some notes that I wanted to cover is that you have to think about the original 8

series

, the original e31, which is possibly one of the most beautiful cars that I have never owned a BMW. They released, I mean, the BMW 8 Series, the original and the BMW Z8, two of the most beautiful cars they've ever released and BMW spent almost 10 years developing that first generation Eight Series, so when it came out it didn't look like anything we had. I've never seen before it was completely out of this world it was one of the first cars developed entirely using computer software one of the first BMWs to have a fully independent multi-link rear suspension and also one of the first cars with electronic drive by wire so there's a lot of firsts in that first generation, a lot of innovation that you see there and when that eight series came out, you have to think that it seemed like it was like nothing else we've seen in the BMW lineup, so it was, you know the whole thing. etc., and then there was the series eight, which stood out like a sore thumb, which was incredible, so even though that car didn't sell well, it was something that is recognized to this day as one of the most beautiful cars.

BMW has never made and has its own cult following, like if you knew BMW you would know the first generation 8 series, that's certainly true, so comparing that first generation eight series with all the facts that I just mentioned with this second generation in the lineup, I have many other cars that have some of the similar design features found in the current 8 series that don't make it stand out as much and I seriously doubt that BMW spent 10 years developing this current generation 8 series, having said that. I'm going to move on to the second reason why this car is failing.

This applies to the eight series, but it also applies to other cars currently being manufactured. Typically, two-door cars in the high-end GT market are extremely difficult to sell. I have a friend who works at a luxury car dealership and she told me that for every 25 sedans they sell, maybe a coupe is selling well, so for every BMW 8 series they are probably selling tons and tons of sedans, so actually it's not like that. selling as much as perhaps other more practical cars, especially in today's world where SUVs completely dominate the market. In a Bentley video I did maybe a month or two ago in the mall booth final edition video, I told you that the Bentega represents about fifty percent of Bentley's sales is true, so SUVs are the most popular thing now, so once you find a customer who is finally willing to buy a coupe, chances are that person already has two SUVs or two sedans, but it's very rare that that person already has another coupe at home and they are buying another coupe which will definitely affect sales so SUVs are a thing now and you won't find that many people now who are willing to invest that much money in a car that isn't that good. practical like some of the other offerings, so that will really hurt some of the sales when it comes to high-end luxury coupes like the S-Class included as class coupes included, but that's something that really hurts the 8 Series, so the first point I made was that the first generation 8 series was like nothing else in the BMW lineup and you can't really say that about today's 8 series.

BMW has many offers, there are now more offers today than ever. I mean, there is one. two three four five seven eight those different series of cars and then you have the corresponding suv so there is a lot on the market so the current BMW lineup has many offerings around the same price and many of the suvs also have the same Power plants and SUVs are getting incredible performance these days, so you don't necessarily need a sports coupe to get as fast as it sounds, some of these SUVs here today do that in terms of performance figures, so let's talk From the 7 series which starts at about 87k for the 740i, you have a starting price of 103k for the 750i and then you have the x7, their beautiful luxury SUV.

I haven't stopped thinking about that car since I reviewed it, so the x7x drive 40i starts at about 75k and the x7 m50i. starts at 100k right now remember those prices now come to the 8 series you have the 840i which is about 88k the m850i which is about 112k to start and the m8 at 133k now although it might be a bit more expensive than some of the figures. I just mentioned that for the 7 and the x7 there really isn't a big difference in price, so you're getting deals that have more practicality, more space, they look just as good, they could possibly look better than the new 7 series, the update looks really good.

I find it very stylish, it looks better than the 8 Series, that's just my personal opinion, but there are many other offerings from the same brand that compete with the sales of that 8 Series, and then their interior designs and engine options could even to be better. Same thing, that's another thing that's drastically impacting the sales of that series eight. Let's talk a little bit about the design because that's another reason for me, the 8 series, the current generation of the 8 series, the design, it's an attractive car, yes, it's the car. absolutely stunning in my opinion, no I'm going to say this and people might get mad at me for this but it is what it is, yes the 8 Series is a good looking car but it's also like a six figure car once you get it you specify directly.

There's no reason why a six-figure car should have the same lines as a Ford Mustang. If you look at the eight series and you look at the current generation Mustang, you have to admit that a lot of those lines look the same, I mean. If you don't agree with that, it's just a blatant denial because once you see it, especially in the chicken coop, it can't go unnoticed. I mean, just look at a mustang and an eight-series side by side and look at the lines, especially the rear three-quarters. The lines look the same now, in my opinion, the grand coupe version of the 8 series is arguably the most attractive of the three because you have the convertible, you have the coupe and then the four-door grand coupe.

I do not know why. We now refer to four door cars as coupes, that's marketing, that's something that's here to stay, don't shoot the messenger, so I think design plays a big impact on why that car doesn't sell, another reason important reason why the 8 series does. The problem with sales is simply that there are too many versions of this car that cannot be denied, for example you have the grand coupe, you have the traditional coupe and then you have the convertible and each of these configurations is the 840i, the 850i or the m8, so that's nine different configurations right here in the United States of this car, so there's a lot of options.

Honestly, I don't think you need three different variations of the eight series, so take it or leave it for what it's worth. Now this is one of the main reasons for me why it's failing and I mentioned it in my video I made about a year ago replacing the 6 series with the 8 series. You know, a bigger number should mean a bigger car, not just a bigger one. price in my series 8 review and in my series 8 in s class comparison video I mentioned that the series 8 is actually smaller than the outgoing series 6, it is 1.6 inches shorter than the series 6, now it may be wider, but it's actually shorter for me, if there is a bigger number, I expect a bigger car, not just a price increase, so the price went up, but the size of the car didn't, and it really does make it look like you're we're just going to get a next-gen 6-series, but we're just going to call it the 8-series because people love the first-gen 8-series so much and we're going to take advantage of the naming convention of that because there was a lot of love for the 8-series. first generation. series maybe people will buy another bmw if we just call it 8 series right, right, wrong or indifferent, that's what bmw decided to do, a lot of people didn't fall for that, um, that's exactly what it is now one of the points most important in terms of The reason why series eight is failing is simply marketing, simply put, without debate.

First of all, the 8 series made its debut just a few months before the x7. We all know what the x7 is and at the beginning of this video I said that SUVs are what it is now. Especially here in America, you can't go anywhere without seeing an SUV. They offer almost the same luxury in some cases, if not better, they offer almost the same performance, sometimes in some cases maybe even better and they offer more practicality, so you will debut with the BMW. x7 shortly after you announced series eight to me, that's a terrible move. Next up is the competition, the way they marketed this car for the competition is totally wrong.

Now remember how I said I compared that bmw 8 series to the s class like a A year ago, a lot of people got mad at me for that video, they left me nasty comments on DM saying, "Oh, I can tell you don't know what you're talking about." speaking, well the thing is, I do know what I'm talking about, okay, just because BMW says, hey, we're making a car and, hey, we're making a car, the 911 is going to be our competition, doesn't mean that that's necessarily the case, you're talking about two cars that have up to a thousand pounds of weight difference depending on how they're configured, how are they even the same?

I've seen people on YouTube and I'm talking about big, notable names here, like Motor Trend Edmonds, who take a Porsche 911 and a BMW 8 Series to the track and then perform I'm surprised when the 911 just destroys the 8 Series on the track What world are you living in when you compare a 911 to a big coupe. passenger car that weighs 1000 pounds more than the 911? Investigating a 1000 weight difference, the 911 is absolutely going to destroy the 8 Series on the track. The 8 Series is a well-handling car, but it's a true grand tourer. It is a car designed to go fast. long distances and keeps its occupants comfortable if you drive a 911, it's not as comfortable as an 8 Series because it's not designed for that, it's designed to be a track weapon, so just because we say, well, BMW said this is going behind the 911 in what world right just because someone says, let's say it sounds like toyota is saying well, the corolla is a very good alternative to the rolls-royce phantom right, that's crazy just because the car has four wheels and four doors It doesn't is the same or equivalent to a ghost, you can't compare the two properly, so the weight of the 911 is between 3200 and 3700 pounds and the 8 series goes up to 4400 pounds, so why do people Compare the two on the Honestly, track a lot less than any other field, so I did a direct comparison of the 8 Series with the S Class and as far as the interior goes, at the price the 8 Series is, it just couldn't compete with the S-Class i.

I would even go so far as to say that the Lexus LC 500 people sleep inside that car. Lexus did an excellent job executing that interior. That vehicle. I think it's also more geared towards competing against the 8 series, so that's something we should keep. Also note again the marketing, the mercedes cls, the porsche panamera, the audi a7, all good cars especially the a7, they all have better lease deals than the 8 series so that's another reason whythat people will flock to those cars instead of the current generation 8 series, so the 8 series is being completely destroyed from a marketing standpoint, in addition to all the other points I made in this video , resulting in thousands of sets of eight simply sitting on distributors' lots because, frankly, they are not selling and In addition to all those reasons, I have already said that you have covid19, which is stopping some people's plans when they try to buy expensive sports cars.

Let's be real so I'm just listing here where the 8 series is at. not getting it right that's a factum don't shoot the messenger I said it a year ago you know this car fell short when it came From certain comparisons of cars in its actual class, it is a nice car, the interior is nice, but there are other interiors in this same segment. Those are much better, so those are just a few points I wanted to share with you about the Series 8 why it fails. Let me know what you think in the comments section. I'm sure they will do it until then.

I'm Ben Wayne, the car guy. reviewer that youtube deserves