The Principles That Will Make You a MILLIONAIRE! | Dan Lok

Now if you don't want to be successful then you don't have to watch this video, you can watch it, you can watch other videos, but the only difference between me and everyone else is that I can execute it better than most people. We have to understand the world. revolves around courage, needs motivation, check out a top 10 beliefs in the nation, this is Locke and here is my take on his top 50 rules for success vol 2, enjoy, okay let's start with rule number 1, Turn heads, look at Kim Kardashian, show who isn't. You don't need talents to

make

money, you just need to do it well.

Is she a great singer? Is she a great actress? What does she do? She draws attention. Yes, and people pay for care. Most companies fail. Write this because they don't get enough attention. in the market if you want to increase your income you want to grow your brand you want to grow your company you must attract attention you must attract attention it is a new currency money follows attention think of any product services in your market in your industry those are their products and services, maybe they are of lower quality than what you offer, but they are selling more how many you saw before, yes, why, because they are committed to those companies even though they have a lower quality product service with which they are they committed.

To get attention, you have to publish it, you have to press your name because there is a lot of noise. I listen to people, but then I put like a tweet, you know, on a Facebook pearl, how come the orders don't come? I guess it's a pause. Don't think in terms of one, not a single adjustment, ten adjustments, a hundred adjustments, a thousand tweets, rule number two, dedicate yourself to mastering. I'm at the Tokyo Skytree. You see, one of the things I love about Japan about Japanese culture is its dedication. The other day I was walking down a street in Japan and I saw this gentleman, Paulie, who's 70 or 80 years old and he's driving his West wrong, he's comparing supplies and he gets up early in the morning and just gets ready to do whatever he needs to do. ago while he's been doing it for many decades, many years here, there's a smile on his face, it's absolutely incredible because when you think about it in North American culture, you know what I'm talking about, that sometimes we are very impatient . that we want something right away, yeah, I think we don't spend enough time mastering it, so we don't spend enough time mastering something in our lives and most people

will

have financial difficulties, notes jumping from one thing to another, trying one a little bit of your sleeve with a little bit of this a little bit of that extremely distracted and you don't focus on that one thing so how do you master something?

How do you master a skill except dedication? Look in Japan, it doesn't matter if they're making chopsticks, it doesn't matter if they're running a restaurant, it doesn't matter if they're making noodles, it doesn't matter, they're making shoes, they've probably been doing there for generations sometimes their father did the same thing. and they are running a small business and they don't look at what they do, it's always a job I'm a man, it's a prison B, no, it's their career to be proud of what they do, even winning a small dessert you can see the dedication, the effort and consideration put into it.

I think it's something that I not only find fascinating, but something that I admire a lot. It's something I think we can all learn from. You have to understand that when it comes to mastering it, it is not achieved overnight, it takes time, it is not built overnight, it takes years and years and years of dedication, that mastery, there is no rule number three of shortcuts, is useful. How can you be useful and give back? Others see that success is not about what you get but what you give and I don't just mean giving stupidly, I mean giving help strategically, giving back to others who deserve your help and not everyone deserves your help but you can Find that brilliance. where it's something you enjoy doing non-stop it's what you're good at what's easy for you at the same time it's a service to others and you can impact other people you give back to others so life is easy life is good because you love doing it and naturally if you're good and you love doing it naturally you're going to do it well and when you do it you can help more people see this is something I learned the hard way because for the first time ten years of my business career let's say from my 20s to my 30s when I'm when I'm building my empire it was all about me I I I know what it is it's about you know how can I

make

the most money right, how can I take all the chips on the table?

There is no weight, winning is just winning, losing and I want to win and you are going to lose and I did it and I won a lot of money but something I was missing something that didn't work until I learned that there is no outside life, it's not just about yourself when you can integrate your strengths into what you are good at and you can impact other people, life becomes much more interesting, not to mention when you achieve it. over others and guess what money comes to you so easily and effortlessly rule number four having a mentor number four and that is having a mentor a mentor standing on the shoulders of giant burdens of someone who has been there and done that is extremely critical why we invented wheels, why not borrow someone else's wagons?

Instead, do what you want to do, someone else has already done it. You don't have to start from very low. You can start where your mentor left and start right at that level and then. Going from there is a much smarter way to learn rather than going through the school of hard knocks. Also, if you want to learn how to be more confident, check out my 250 series for confidence, it's free, link is in the description below. You practice Marshall you develop this natural self-confidence, not arrogance, but you develop this rule number five of natural self-confidence, put it into action, you don't have to do it well, you just have to do it well, you don't have to do it well.

I just have to get it going Louis entrepreneurs that's what I do they mentally masturbate too much I don't know let me think about everything I'll get back to you let me talk no perfection is the enemy of progress so you know what you want an article you don't like, who cares, upload it, you hope to create a video you don't like, who cares, upload it, what you wrote, a blog post you don't like, who cares, treat it like shit, there's a great quote that I love by Wheat Hoffman, the founder of LinkedIn, said that if you're not embarrassed by the first version of a product you launched too late, if you're not embarrassed by the first version of the product, eventually, rule number six find your brilliance.

So to be successful, yes, work has its place, a lot of people work hard, but it's not enough, it's not just part of the equation, but it's not the only factor that I think to be successful in life or in the business needs to be found. what I call your brilliance this is your brilliance what is easy for you but difficult for others what is easy for you what are your strengths what are you naturally good at no it is not necessary just physically but it could be what skills do you have what is easy for you because sometimes we take for granted what is easy for you may not be so easy for others, you see, sometimes people talk about the concept that you have to work on your weaknesses.

I do not believe in that. I think if you work. About your weaknesses at the end of your life, you might have guessed how many strong weaknesses I think life is about finding and identifying your strengths and putting your effort into strengthening your strengths, focusing on a couple of things that you are good at. and how you can strengthen it and offer it to the market in exchange for money to provide a service that's what works rule number seven develop valuable skills so think about desire versus skills desires versus skills you might have the desire to succeed and that's great, you have the desire.

I'm interested. I want to buy a new house. I want to pay my debt. I want to help my mom. I want to buy that new car, but if you don't have the skills to back it up. There is nothing you want but you don't have the skills, you

will

always be frustrated, that's perfectly fine, you can follow them on Instagram, you're on Facebook and you look at their life and everything is fine, you have the desire, but unless you have the skills, unless If you back it up with your skills, it won't work, so what skills am I talking about?

I'm talking about skills or marketing. I'm talking about sales skills. Skills are closing revenue generating SKUs. how to manage your time personal self management skills time management skills all these excuses you have to develop if you want to be rich so you can choose, you can have your desires and not abilities and you will be frustrated for the rest of the time your life or you have two desires and combined with skills now you have something now you can support it now you can create the life you want rule number eight use the third door today we will teach you a concept call the third door You see, in any situation, there is always someone or something, when you can meet that person, that opens up many possibilities for you.

I want you to imagine if you want to go to a nightclub. Okay, you're going to a nightclub. You could stand in line like everyone else. true, that's the first door you're lining up at, but hopefully you dress well if your girl can get in easily. right, if you're a guy, you ran away, you have to pay, you have to wait for him to pounce, if the bouncer likes you, then unless you go in or maybe you wait two three hours or if you're like the VIP you spend a lot of money right where you are now you get a VIP table you're spending a lot of money that's the second door you can come in and you don't have to wait in line like everyone else but you're spending a lot of money now on the fourth or third tour.

I'm talking about something different where let's say you can be friends with the DJ and then you know who is going to play that night or it's a very popular DJ and you would be scared with that DJ that they say a couple of weeks in advance and you get to know the DJ now that it's a third tour you get a club without paying all that extra money without waiting in line you can skip the line and then when you find that person who can help you avoid all the headaches you can skip the whole traditional way typical approach to someone, so I want you to think about your business when you don't. have those resources when you don't know someone don't let that stop you what is where is the third door how can you find that person you can meet that person they will open the door for you possibility rule number nine add value If you want to develop a relationship with people powerful and successful, that's what you should do.

Don't approach them and offer them your things. Don't try to sell them your stuff. Okay, you have to understand when someone comes up to me and says, "Oh my God, look." When my problem comes, can you promote it? You have to understand what it sounds like to me. Well, Dan, you don't know me, but can you recommend me to your most important clients and partners? It's no different if I walk to the street. and I walk up to a beautiful woman and tell her your place or mine but somehow in business it's okay so this is what you do this is what you do this is how you follow up this is how we do it what let me tip you don't give them your business card it's not their job to follow up with you, it's your job to follow up with them they're already successful they have what you want why the hell would they follow up with you?

Think about it, so don't give them your business card, here's what you do: ask for their contact information and once you have it, maybe a simple email and then follow up and here are the two questions you ask , they are two simple questions. The first question is how can I learn more from you? No photos of how. Can I learn more from you and the second one is my favorite? What is the most important project you are working on and to which I add value in my network? I'll say it again: What is the most important project that I or my network can do? add value to not approaching people and saying would you like to buy my storage unit? do business with me write this needy is creepy is good needy is creepy rule number 10 focus on work-life integration, so how do you get work done? life balance how to run a global organization being able to travel earn with Japan for 20 days with Jenny well and also being able to create content and impact millions of people around the world while maintaining your sanity how do you do that well the key question is not There is so much balance between work and personal life, but also the integration between work and personal life.

I want to think back then, when you were a little boy, the swinging you played. You have two children, one on this side and one on this side, and they are playing this type of seesaw correct to have momentum to have fun with their game whatever they do it is always like this imagine that the cannon and the swing are perfectly balanced perfect steel what would happen the thing won't move you won't have any momentum That's exactly like life, if you are perfectly balanced you won't have momentum and they won't go anywhere, what you have to do is think about whatIt's important to me, what is my priority, because you can't achieve greatness, remember that Greek success requires. great effort anything that requires great effort you can't say oh I'm going to have a perfect body I'm going to have a perfect family life I'm going to have a lot of free time and I want to build something great, it doesn't work that way something has to give, you have to sacrifice yourself, action has a price to pay, what are you willing to give up to get what you want?

Look, one of the key questions I ask myself is when I was starting out, what is the one goal that could make it difficult for me, that would get me everything else, give me all the other goals and I knew that I had to focus on the money first because when I get it out of the way I can focus on what is important in my life, now I feel like a workaholic. and I'm not talking about money, that's all I'm talking about. I need to sacrifice, so my other priorities, what is that thing? If I complete it, everything else will work.

I choose businesses because I knew when to get the money out of the way. man I made my money fu everything would work out a lot easier then you can have more balance it's not that balanced so even when I'm traveling guess what I'm making a video for you with my team it's not balanced your work life and personal. integration How do you integrate what you do into your daily life? Now imagine that you are a golfer. Someone asks you how you combine golf with your family life. You would say well, what are you talking about?

I am a golfer. I play so much golf. as possible and I've loved the golf stuff in my life because I'm a golfer, that's exactly what I'm talking about when you're an entrepreneur, when you're an entrepreneur, when you're an influencer, that's work-life integration. personal, what you do. your life and your work are very blurry that line is very very blurry and that's exactly what I'm talking about so forget about this work-life balance boat, focus on work-life integration personal life, how do you integrate your life?, how to integrate with your work. How do you integrate all that with what you do?

That's the secret to making work-life balance rule number 11 pay the price. I remember the first five years when I was building my empire, building my business, the first five years I was working. I didn't take a single day off for five strict years. I worked every day from 12 to 14 hours. I remember there were nights where I would literally work myself to death and fall asleep at my desk, that's the price I pay while all my friends were drinking, partying, watching sports and then chasing girls. I didn't do any of that. I was focused. He was obsessed because he was willing to pay the price for success.

I committed to spending a few years doing whatever it took. that other people are not willing to make, make sacrifices that other people are not willing to make so that I can do what I want to do for the rest of my life, what about you, how much do you want it, what is the price that are you willing to pay? pay rule number 12 wake up and one of the most common things I see hater reviewers post is Dan Lock is a scam these are scammers is a scam so I can quote you scam I'll need something from you which I don't do please don't do me no favor don't buy my books don't buy my course don't even watch my video no don't do me any favor do me a favor don Don't look at my stuff I don't need anything from you I don't need a penny from you ever I don't even want you to buy anything Please let me know your name I'll put you on the list so make sure my team knows I won't, I know, please don't spend a dime on me, I don't want anything from you, I have everything I need, I love everything, what I want, the reality is that this is the biggest scam in the history of humanity that you have already been in. scammed if you are over twenty-five if you are honest if you have nothing in your bank account you have no money you are not living your dreams you have nothing to show because you are already scared you have nothing zero you have been scammed you have been scammed by the school system you have been scammed by society you have been scammed by the government you have been scammed by the corporation you have nothing you have already been scammed no one can take anything from you I guess you have nothing to take away you have to think about it you adjust to the scale according to your preconceived ideas of how things should work, but not actually how they work wake up look at the world as it is not how you think it should be whenever people want to make a change they want to change their lives they don't want to follow the traditional path go to school get good grades get a job if you are 65 hopefully with little luck you can retire anyone there who debates on that path they are crazy they are stupid why they do that it is risky anyone anything any course there teaches people how to do that's a scandal it has to be a scam so when I charge a little bit of money for what I teach that's a scam when in the school system you spend 10 20 30 50 $100,000 or more to get a school education and you spend 4 years you get a loan student if that's what you say below share your story and somehow after you graduate maybe you get a degree maybe you get two degrees then you can't even get a job you can't even survive you can't pay your bills you still have hundreds of thousands of dollars and that's perfectly normal, that's the way to go and still people say Your parents tell you that's the way to go Your friends tell you Yes, just stay on the path Are you stupid?

Can't you see it doesn't work? Rule number 13 executes most people. They let ego get in the way of success. It's very easy you realize people I know that I know that I know that what you don't know you don't know how do you know when you know something if you don't live it you don't know it so those three words are very, very dangerous and destroy your potential to destroy your success, because the moment you say, I know your brain shuts off, you're not listening anymore and you say, okay, I know no, I'm not doing it.

I need to listen more you're not paying attention so what you know so what you know isn't about knowing I could tell you this I'm NOT an original thinker let me tell the whole world I'm NOT an original thinker there's nothing new about what I do everything what I learned from Napoleon Hill other successful entrepreneurs Think and get rich proven masters of the past my mentors there is absolutely nothing new in what I say and what I do I am a synthesizer I take different ideas I put them together the only difference between me and everyone else It's that I don't say I know what I say I say I use that I use that those three words are much more powerful than saying I know because when I use it, I have it, it's mine, I did it instead of everyone else, the idea is to learn about it, I know I know I know you don't, you want, I asked how can I use it, how can I use it, how can I use it?

I implement the only difference between me and everyone else. I can execute it better than most people. I use it better than most people. That is the only difference. So if you're just watching one video, you watch 50,100 videos. use I can use a video I can read a book I can take ideas and I like to implement execute immediately and execute well that's just a difference remember 14 find the right mentors my March instructor one said something very profound a few years ago he said that you Know what it is a martial artist and what determines how good you are and how quickly you will progress.

I said martial artist. It's not just how many hours you put into your training and what style you practice that determines how good you will become. your Sifu, your instructor and who you will learn from from now on. At first I didn't fully understand it and then after studying with him, training with him, my martial instructor, I realized what a profound statement, because think about it in a martial art context, go figure. if you want to learn different martial arts you want to learn CAF Maga you will learn Taekwondo you will learn karate you will learn boxing any style or MMA any style you decide to choose your instructor will dictate to you will determine how good you are I will train his skill that will be transferred to you think it is the same in your financial life who do you want to learn from realize when you learn from someone when you listen to the advice you become that person you get their lifestyle rule number 15 teacher no raids, teacher, no raids, teacher, no raids, teacher, no raids, many entrepreneurs have what I call Chinese object syndrome, okay, it's everything, it's social media, it's Paris, it's Twitter, it's Facebook, it's any flavor. of the flavor of the month week never take the time to master anything, focus on one thing and develop the next mastery in my career.

I focus on developing a skill first and then building a NYX first. I focus on marketing which focuses on internet marketing, then I focus on management leadership, then I focus on deal investing, but one thing at a time, so my approach is more like this. Most entrepreneurs approach this type of thing: build, build a thing, be successful, and then work on it. number 16 don't make excuses the other four jobs that are very very dangerous will ruin your life is that i can't afford it i just told yourself how many said there may be only yesterday maybe only today comment below can't I can't afford it now, this I learn it from Kiyosaki again, nothing new you talked about when people say I can't afford it again, it's just in your brain, no creativity required when you say I can't afford it, you want something in your life I can't afford it luxury I want to buy that car I can't afford it I want to support my parents I can't afford it I want to take that vacation I can't afford it I want to send my kids to college I can't afford it you see how it is I can't afford a room I can't afford it It's an easy way out because you're making an excuse so I can't afford it it takes no effort that's the mentality of a poor person and you know he's poor people say I can't afford it what you think money grows on trees I'll listen to that first comment to Next instead of saying I can't afford it ask yourself a powerful question and that is how can I afford it?

How can I afford it at the time you ask? A world of possibilities opens up the moment you change your vocabulary instead of a statement, a victim statement. I can't afford it, eh, stop, how can I? pay it maybe I can't pay it with my current job maybe I can't pay it with the way I do business but how can I pay for it what do I need to do what knowledge do I not need to acquire? Who do I have to be? What new skills do I need to develop to be able to afford this?

Do you see how those questions are much more powerful, much more empowering? Wouldn't you say? So how can I afford it? Rule number 17, be clear. when people come to me and say hey Dan, I want to make more money, I would say here you go, he's a dime, you just made more money, you see the problem with an answer that is too big, it doesn't give you power, no it gives you power. I'm not giving you clarity, so it's not just a bell, you know, I want to make more money, how much more money do you want to make exactly?

And I also always say that it's not just about how much money you make, but how you make the money, what would you do? do for money what wouldn't you do for money? where you want to live you like a big house you want a tan house you want to live in a condo or you want to live in a penthouse you know what kind of car you drive is not good enough to just say "Oh, I want to drive a Mercedes", exactly what color, what model, what upgrades you want, let me give you a perfect example.

I have had multiple opportunities at my table where I was required. go to Asia and do more business in Asia Multi-million dollar opportunity, but to achieve it will require me to stay here for six months in Canada and then go to Asia for six months and travel a lot back and forth and I wonder hmm, the money is well, but does it fit my lifestyle? Is this something I want? and I said no, that's not something I want. I prefer to stay at home. I don't travel that much, so here's what I want. will and what I won't do for money exactly where you want to travel how often what hotels you want to stay at what kind of charities you want to help who you want to help what kind of investments you want to have do you like real estate do you like stocks do you like stocks? bonds mutual funds whatever you want to invest in that is clarity you cannot act and you cannot take action you cannot improve your financial situation if you do not have clarity lack of clarity means lack of power and power is the ability to act extreme clarity leads you to extreme results rule number 18 walk your own path the biggest thing that holds most people back is not how it's not knowing what it's not not knowing what What's not the idea of ​​business is the fact that They can't operate on their own, be able to motivate themselves at the same time, not have to get permission from the people around them and want, how come you don't know I'm doing this?

For you, how come you don't support me? How isThat my family doesn't support me? How come they don't understand? I don't understand. I want to earn more money. I want to have more success to improve. their lives, how come they don't understand? guess what most of the time they will never understand you are waiting for something that will not happen that is what is stopping you you are waiting for them to give you permission yes, go for the encouragement no now the question is why they do not support you it is very simple it is very very I just go through all of this exactly in my own life first of all they don't understand why most of us grew up in the education system Miss where it is teaching you to behave in a certain way. to school get good grades and go down this path get a degree get a job work until you're 65 get married have kids get a big mortgage that's your life anything that deviates from that anything that's not the traditional path that's stupid that's dangerous that's wrong, you shouldn't, you should do this, so the moment you want to take different paths, the people around you, your loved ones, feel that you are so weird, how come you can't do what everyone else does, just be normal? saddle alone why don't we take risks safe place get a secure job and the more you deviate from that traditional path the more they feel, the greater the distance between you and them they are afraid of losing you they are afraid of losing you T the fear that you leave them behind that's why you don't have the support and all your friends are your friends do you really think they want you to be very successful to build that dream life to travel and live? that beautiful house to drive that car they will never be able to afford do you really think they want to be so successful while living paycheck to paycheck health no they might say oh yeah we encourage you could we congratulations man good for you deep down? veiny jealousy the lower self is human nature so what I'm saying is don't even expect it you're wasting your time you do what you think is right you do what you think is right you go your own way they could see it, it's possible Don't let them see it, I don't expect to see it, this is my life, it's not your life, I do what I know, I need to do rule number 19, learn to deal with rejection, he said five minutes into the conversation that you did several times . grammatical errors and you speak with an accent I don't think I trust you to write my copy and he said I think your photos and hung up no at one point I was already feeling very insecure about English as my second language there is the first moment of my life in the one I felt rejected I felt embarrassed, humiliated and I was so angry and so angry first at the prospect, how dare you talk to me like that?

Why does he have to attack me like that? What did I do? What I'm trying to do is make a living to support my mom, why are you insulting me? Why is she attacking me personally like that? And then I made a decision, the decision that would change my life forever. I said to myself, you know what? Henceforth. I don't want to feel that again. I'm going to work on my English. I am going to work on myself so that one day I can not only speak with clarity, conviction and confidence, one day as a Chinese. an asian as an immigrant someday i will make these guys pay to hear me speak they paid to hear me speak listen to what i have to say and i did see how many times in life sometimes you feel rejected now if you guys why do they do it? people with Jack you like this for no good reason maybe it's a job interview maybe it's a business deal maybe it's a relationship your loved one your girlfriend your boyfriend who broke up with you when you feel so rejected one thing that I have learned rejection is all about perspective sometimes the same business in sales when closing you have to deal with a lot of rejections to be successful you have to talk to a lot of strangers a lot of people tell you no if you want to make a significant amount of money, but if you look at it that way you're going to feel defeated, you're going to feel rejected, but if during any closing call, for example, if you look at that, there are three things that you're going to get out of it, number one again, yeah. which means you get a cell that's good, number two, you might get an O, which is perfectly fine, it just means you don't have to waste any more time on this lead or, number three, for sales that you don't close, You would get a lesson. you will learn from it your growth I want to remember all those moments in your life when you fell and expelled I want you to think in retrospect, doesn't that shape who you are today if you think about those incidents in those moments? those moments when you feel so bad but also some of the best moments without that incident I wouldn't be where I am today there won't be a dead end remember 20 maximize high income skills so what do you do if you don't you do?

I don't want to be an entrepreneur let me tell you about my friend Juan now I have been known for almost ten years he is one of the best paid photographers in my city he takes many different photos one of the most expensive in my city now he doesn't have a business he is simply a photographer What Ron has is a high income skill. If you follow my work you know that I believe in the power of having a high income skill and I define high income skills as the skill that could earn you a minimum of ten thousand dollars a month.

Month of thanks. $120,000 a year or more, so Ron has a high earning skill and is a high level photographer. He now he is a very frugal guy. He remembers that back then he could have bought a place, a house in Burnaby. making very good money, but he bought a very modest house, not for a lot of money, and he and his wife and his two children live there and as he continues to make more and more money, he set aside and saved that money and invested it in real estate. I started with my smaller property fixing them up, selling them and eventually moving into larger duplex units and today after all these years he owns over 200 units in Vancouver.

Now, if he knows how to become a real estate property, it is one of the most expensive in the world. so you own apartment buildings you own commercial properties 200 doors 200 units you don't have a business you don't own a business over the years the only thing you have is that you have developed botanical skills you have maximized your high income skills and take that money and put it into high yield investments in this case real estate that's all it's now worth tens of millions of dollars basically he's retired traveling with his wife and traveling to all kinds of countries just enjoying life because every month he receives income for rental Well, I want you to think that you don't need to be an entrepreneur to be financially successful.

What you need is absolutely what you need. They are high-income skills. Rule number 21. Be a macro thinker. The number one small business owners now never micromanage. I want you to imagine back then when you were starting your business. Now I remember that when I was starting my first businesses I was a control freak and was the king of micromanagement. I didn't know all the details because at the beginning of your career. your business career you're doing it all you're a one man, one woman show you're selling you're closing you're doing the invoice you're doing the marketing you're meeting people you're doing fulfillment you're taking a phone call you're handling receipts well and you're trying to make sure everything doesn't fall apart, you're talking to everyone and you have to micromanage because that's what you have to do, but after a certain point, their behaviors even as you grow, stay because that's how you know that's what it takes to grow a business.

I will know everything I have to micromanage, but then what happens is that as your income grows, you will hit a glass ceiling and that behavior as rugged individualists is a A control freak, that does not help you, if you want to move to the next level, you have to let go now, you can no longer manage in small details, you can no longer micromanage, so smart entrepreneurs, you have to learn and we know we are macro. thinkers, what we need to do as small business owners is determine exactly where we're going what our vision is, that's your job, you figure out vision number one and number two, now you recruit and hire talent to help you that you know you have. the right capabilities and the right attitudes the right culture to help you execute that vision that is number two and number three you as a leader it is very important to allocate the resources the capital to execute that vision to help your team execute that vision that is everything When you're micromanaging you can't do that because you're too close to your business.

You have to take a step back and think about the bigger picture. What is the vision? Who do I need to have on my team to execute this vision and how do I assign them? my resources, which will help you prioritize, will help my team execute that vision and that's it, so that small business owners do not micromanage rule number 22, we provide more value, we have to understand that the world revolves around value, so if you understand that the world revolves around value, the business of making money is nothing more than a value and an exchange of value, once you realize that this is how money works and this is how money works game, so what we do is exchange our time, give you an employee, our products or services, our experience.

As an entrepreneur we trade our skills for money with other people, what it means is the more value you could provide by making more money, people are willing to trade it with it, it's that simple, so instead of just focusing on what what do I want. to make more money I want to make more money being desperate and panicking what you focus on is instead of becoming a successful person become a valuable person if you want to make more money the question you should constantly ask yourself is how could I be a valuable person? How could I become more valuable?

How do you become more valuable to the market? Once you understand this money, it's not a problem because the market is always willing to pay good money for good value and you look at people. who don't make a lot of money people who are struggling or people who make minimum wage are easily replaceable this is someone who works in a restaurant a waiter maybe they are good they do a very good job they work very hard but if they leave or the boss, the manager find them, they could be easy, we place them when you could easily be, we place that you are not very valuable, they are harder to replace, the more available you are, that is the secret they will guarantee you if you are broke or you will be rich remember 23 find great partners be very careful who you select as a partner you also can't make a good deal with a bad partner if you do some partnerships in my life and the ones that are good are very very very good, we have a good relationship, we make a lot of money together, We created, we lost success together, but the few who are bad hurt me tremendously.

My clients and I closed the company and started a new one and cleaned up everything I created. A new entity takes a lot of money just because of the bad partners I have, so that good partner is great, but you can't make a good deal with a bad partner, in fact, you can. I would rather make and make a good average deal, but with a great partner, because with a great partner, where we source, we collaborate, we are the brains, we work together and that. I mean we can turn any bad business into a good business rule number 24 stop saying someday the only word that stops you from achieving success is exactly that word someday you will see unsuccessful people say someday someday I will take that vacation someday Someday I would pay that debt.

Someday I would quit my job. I'll start that business someday. I will be able to support my family. It's always someday and someday thinking about business if you tell yourself that one day I'll get that client. I would close that sale how much money you have earned zero none I want you to look at your calendar for Monday Tuesday Wednesday Thursday Friday Saturday Sunday I want to look at a calendar where there is some day that does not exist it is invented thing we do to postpone things there is no day on your calendar no exists so unsuccessful people use someday successful people use today today is going to be the day today I'm going to take action today I'm going to make it happen today I'm going to close that cell today is the day I'm going to make it happen I'm going to finish write this procrastination equals poverty procrastination equals ownership you see unsuccessful people it's always okay yes I'll do it later I'll do it tomorrow I'll do it someday successful people we say today you see when you use the word someday why is this so destructive it's simple it's when you use the word someday you might think it makes you look noble on the outside because you're putting off your dreams, your goals where you're making excuses because you just say well someday because I'm not ready so someday I'll do it more late and someday never comes and you will never be ready, you don't need to be ready to do something you don't have to do it right you just have to do it right you don't have to do it right you just need to do it right it doesn't exist it makes you look at no one inside when you think and you you lie that's the mostresponsible what can you do I'm not ready I don't want to take any risks I don't want to take any risks when it's the most selfish and irresponsible thing you can do for yourself and your family it doesn't exist remove that word from your vocabulary or say you know what I'm going to do do it today or I'm not going to do it remember 25 don't expect support from others so what do you do? when others do not support you in your life, it reminds me of the story of this Fishman and he goes to the sea and catches these buckets of crab and a man passes by and sees that he has the bucket well and there is no lip and the man asks this fisherman in the wall if when you catch different crabs, aren't you afraid of why you don't have a lid on the boats? and the fish man says, yes, I do have one. crab, that crab will come out, however if I have a bunch of crabs, no I don't need to worry because they will make sure that any crab that tries to get out of the other crust will pull their crab down with where it is inside the bucket .

That's the theory that the cube story is bullshit. Guess what, you have a lot of trash people in your life. They try to drag you down They try to drag you down to try to keep you where you are today They don't want you to get out of that bucket now Why do you have to understand if you're looking for the validation you're looking for? approval you're waiting for permission from someone else where yes you know it would be good I want to achieve all these great things I want to do these things and I want you to know how to create all these things I want to achieve all these goals but uh but The people around me just don't support me, So, don't you expect them to support you?

That's not their job, to support you, if you need emotional support to do what you do, you don't have what it takes, rule number. 26 listen to your customers, you see, you don't have to be the marketing genius and your customer is the marketing genius, they will tell you what they want, they will tell you what they like and they will also tell you what they don't like. And what are they willing to pay for? They vote with their wallets, that's the best bet. Most entrepreneurs spend a lot of time working on or improving their business, but they don't spend enough time listening to customers.

What did they want? Did they tell you that's what they want? Are they giving you feedback? Are you building something no one wants and that's how most entrepreneurs fail now? You could say, well, what about Henry Ford when he invented the Ford Motors automobile? What happens back then? You know, he said that if you asked me what my clients want, then they would all say faster horses. Well, this exception if you are selling and you offer some type of disruptive technology, that is a different story because then you are anticipating the needs of the market and you are basically creating your own market.

I'm not talking about that, that is a very small percentage of entrepreneurs, for the majority of entrepreneurs we are taking more advantage of the existing needs, the desires for help that people already have and we are taking advantage of the fact that this is how we earn most of our money so small business owners we never stop listening paying attention to who our ideal clients are and what they need remember twenty seven value your time rich people we value time more than we value money poor people they value money more than they value time and so if there is something we do with my Bentley and change the oil or I have to go do something or fix the car I am not going to do it because it is not worth my time my time is much more valuable than I have other activities that I could do and they could make more money now, you might be saying that while it's easy for you to say you're Dan Locke, you have money, of course you could do that.

That's not true you might be thinking because they are rich that's not true I got rich when I started valuing my time most people never get rich because they never value their time rule number 28 don't be arrogant once I started learning and I started to have more success in earning a few dollars. it was that I was getting more arrogant I was getting more you know I felt invincible now I'm so smart okay okay look at me and I'm making all this money and I was so much more successful that all the people around me are right and I thought you know what It doesn't suck.

I thought I was the right guy and I invested in a bunch of companies, well guess what the 10 companies were, they all lost money, none of them made money and I wasn't so invincible anymore and that got me into quite a bit of trouble, so that's it. what I would say: no, don't be arrogant, get out of the Eagle, be humble, stay humble, be open-minded, you can learn something. of everyone remember 29 use the concept say let's say this year and you say you know what Dan I have a certain financial goal an income goal maybe you want to earn $50,000 $100,000 for yourself $200,000 a year half a million dollars a year all you know what you say that this is the year I'm going to make a million dollars a year, whatever you do, let's take simple math, a hundred thousand dollars a year, let's say, do it even simple onion 20k distich 10k a month $10,000 a month that's you Wow, Don't use the concept of New Year's resolutions.

This is the concept I talked about in my book. If you have the money, you can get the book on Amazon, but we're going to teach you this right now and that's the concept of D I g di. g stands for daily income goal daily income goal, so let's say you take 10,000 per month and you divide it, you divide it by 30 days each day, you should make about 340 dollars, let's just increase three hundred and fifty dollars, that's your income goal IG daily is three hundred and fifty dollars that you need to earn every day if you want to listen to ten thousand dollars a month now.

I want you to think about this when you arrive in the morning the first thing that comes to mind. Keep in mind that the first question to ask yourself is what am I doing today to make three hundred and fifty dollars today. What should I do? What should I focus on? What are my goals? Am I reaching my daily income goal? What does massive action look like? What would Dan Locke do? Ask yourself those questions. Guess what happens if you're not hitting your daily income goal? You are not reaching your weekly income goal. You are not reaching your income goal.

You are not reaching your monthly income goal. Income goes if you're not hitting a monthly income goal, you're not hitting your annual income goal, you don't need to wait until December and you look at a calendar and say, oh, you know where I went wrong? I'm very late. I'm not even close to making $100,000. What's going on? I know exactly what's going on. You are not reaching your daily income goal. You can see your progress every day. What am I doing today to reach my daily income? Wow, well, I am. I'm done doing anything today, well then don't blame and don't do it, when everyone hits you, leave, oh well, you know what today?

I'm excited, I'm excited. I've reached my income goal, you know what? Not only. I exceeded my daily income goal instead of thirty to fifty dollars a day. Today I gained five minutes. Good for you. Good job. That means you have an extra $250. That's good. It doesn't mean that tomorrow you will be like you are relaxed and slower. It means it's okay, I'm over it today Yes, there are some days maybe you'll catch up There are some days you don't have to average it tomorrow You come back to it Welcome to the morning What am I going to do today?

What am I going to do today? To reach that $250 and what do I need to do every day to achieve my daily income goal? Isn't the concept of i G much more powerful than some new year's resolutions? Rule number 30 believes that whatever your mind can conceive, you can too. achieve, but sometimes, what if you don't have that belief yet? What if you're just starting out? What if you haven't developed that trust? I remember years ago when I was just starting out and was already running my own business. man at an advertising agency and one time I was having lunch with my mentor Alan and after lunch I took him back to his house and in the car I asked him a question.

Now at that time my English name was actually Daniel Daniel, so it's Daniel Locke. So I was asking Alan, I'm thinking about changing my name and he said well, what do you want to change it to and I told him you know my name right now is like Daniel and that's fine but he feels a little bit like it's not. I know I feel a little young. I want to give his house a name that's a little more impactful and maybe sounds a little more mature. So what are you thinking? I said I'm thinking about shortening the name to just Dan and he paused and said okay.

Dan likes Dan Lock, I said that's true, Dan Lock, I think it's some kind of punch that hit him in the teeth and he was sitting in the passenger seat and he made this move, he said Dan Lock, he said he could, I could see I said what could. You see, I got to see Dan Lock live with a big sign at a big conference. I said what they said, that's right, dad would look good, he has an impact, he's impactful and I'm like, I don't see that I'm just. I changed my name to make it a little more memorable.

How did you get to see Sykes see Dan Lock live? This is long before he started public speaking. He was very introverted and he wrote the copyrights that you hide behind. my computer I saw Dan Lock live a great lecture What do you mean see he saw something in me that I didn't see he believed in me my mentor believed in me more than I believed in myself I didn't see the possibility that could? I don't think so, I couldn't even see that, but he saw it, so sometimes in life maybe you don't have that belief in yourself, okay, I didn't have that belief in myself, but don't underestimate when someone believes in you. you more than you believe in yourself I tell my students all the time I said I believe in you more than you believe in yourself and if you still don't believe in yourself that's okay, oh my certainty so that you can continue and develop your own belief and someday maybe you can use that belief to achieve what you want me number 31 don't follow your passion don't follow your passion you heard me right I said no don't follow your passion I say that one more time don't follow your passion now what am I about talking you hear this all the time good talk about I have to find your passion you want your love it's a very American thing let me talk to you about the Asian culture that we don't We don't talk about growing the concept we don't talk about everything I have to find your passion you have to find what you love not in Asian culture you first focus on making a living you don't have the right to talk about passion before making a living now it's a very different philosophy.

I'm not saying one is good or the other bad or they're just different if you think about it if you can't pay your bills if you're not supporting your family You're not a husband, it's not a wife, they're supporting your kids, that can disappoint. send them to schools, they are supporting your parents, so you haven't earned the right to follow your passion when I started, let me tell you. this the first years of my career I was working hard I was in front of my computer 12 14 hours a day I called I was working hard there was no passion there is nothing that I would like you think I want to be in front of my computer study learn grow do things get caught getting rejected meeting people who do all the hard work I don't like a minute of it but that's what it takes it's not about following your passion following your passion doesn't mean You're going to have a successful life because chances are you will. when you follow your passion do what you are comfortable with, that's okay, then what I would like to do, I will do it, it's easy for me to do it, that's not how you think about success.

Now, if you don't want success, then you don't have to watch this video. You can see it. You can see other videos. Go watch some prank videos or something. You know, you should watch my video. I'm talking if you want success. If you really want to be successful, not only do you have to do both, you have to do whatever it takes, kind of sacrifice, once I made enough money, once I'm successful, then I can delegate the things that I don't like to do, I can delegate. things I'm not very good at now I can focus on my genius resume now I've earned the right to pursue more of my passion what I like to do, like teaching, I could do that, but at first for you young guys who haven't earned the right to continue, you know, pay the bills, know how to make a living: first rule number 30 for reinventing yourself.

I remember when I was just starting out my first identity was basically a wannabe entrepreneur, not a real entrepreneur a wannabe entrepreneur I thought I was an entrepreneur if I tried different things and I was starting all these businesses none of them worked I was losing a lot of money so I made up to be a copywriter, right, I developed that skill in the other high income skill when I was a young 21 year old and then I developed my next skill, which is being a consultant for all the clients that I was writing for, selling coffee and was making very good money when I was a young 20-something. year, so I was making, you know, two hundred thousand dollars a year, that's very, very good money and most people would stay at that pace and stay in the same place for a long time, but I did.

I knew that in order to go to the next level I had to reinvent myself andwhat does it mean even we make up ourselves i will tell you exactly what it means it means you have to let go of what one has held you up to this point and let go and continue moving to the next level that's a hard part it's one thing to let go the things that didn't work for you, but it's quite another to let go of the things that did work for you, so what got you here won't get you there. so I was making a lot of money.

I had all these clients and they made the decision. I didn't want to do that anymore. I transitioned from just being a copywriter or marketing consultant to being an internet entrepreneur. I needed to make a change. in my identity and I call all my clients one day and fire all my clients overnight not knowing what the next step is going to be like, but deep down I knew that I knew that was the right thing to do, how many of you have ever Did you ever have the chance? which requires you to take some kind of action to take that leap of faith but deep down you know it's the scariest thing but it's the right thing to do and I did it, I presented to my clients and I started and pursued my full time career as internet entrepreneur rule number 33 get mentors why can I achieve what I have achieved at a young age instead of at 50 55 and 60 and that is learning from a mentor, learning from someone who has been there and done that and continue doing it imagine if you are an athlete you want to learn to play basketball.

Yes, you can learn from yourself. Yes, you can play basketball with your friends, but if you want to be a professional, guess what you need. a mentor, you get a trainer that shows you exactly what exercises you need to practice daily to improve what are some exercises that you need to do and he is the trainer, he is watching you, he is correcting you, he is molding you, he is molding you. he is helping you get to the next level, that is the power of a mentor. I am where I am today yes, I have made many mistakes, absolutely, I have learned from other people, my peers, yes, but I am where I am today thanks to rule number 34 of my mentors get more exposure the only key the only key that opens the wealth in business its distribution distribution is what unlocks wealth in business in fact ask yourself this question if you yourself are in business right now you are selling a product or a service you are selling online offline it doesn't matter , think about what your bottleneck is, what prevents you from moving to the next level.

I guess the distribution most likely means that you are not getting enough exposure and attention in the market right now. An attention, the right kind of attention is the new currency, if you don't receive attention, you are not attracting customers and buyers to your business. Now think about this even for a franchise, let's say a franchise network like McDonald's or it could even be like a Starbucks, what is it? They have many, many, many locations, but it's really a distribution network, it's a distribution channel for them to sell more coffee or more products or more fries or more burgers in all these different locations.

That's what distribution unlocks wealth. in business rule number 35 learn to filter every time someone is on YouTube making a video when I give you advice. I'm talking to you but I'm also talking to millions of people, so that advice can't be as personalized when I'm talking to a millennial who's still in school trying to figure out life or I'm talking to a CEO of a Fortune company. 500. The advice I would give is very, very different, so one size does not fit all. you have to learn when you are looking at anyone including me you are learning from anyone you will need to learn to filter does it make sense to me?

How do I take direct action? how does this apply to me? don't take anyone from anyone advise us, literally, you need to learn something for yourself to think independently and hey, you know what that makes sense? How would that work in my situation? The biggest problem is that there is no excuse, there is no excuse for doing it. end up with so much information that you couldn't find anything, you go to Google, you know, back then, when I had to learn something but I didn't have money, I had to go to the library. I had a library card.

I went to the library and asked to borrow. a lot of books and every week I went back to the same library and expanded the books, that's how I learned that I was hungry for information, I was hungry for experience, I was hungry for knowledge and now with you you can move forward. YouTube, you can go to Google, just type and you will have access to so much powerful knowledge and information that there is no excuse to be stupid, there is no excuse to not know something that you don't have to like, but you can't not know it. being dumb is just bad being dumb and broke that's really bad rule number 36 achieve mastery I still remember when I had financial difficulties and I jumped from one thing to another, from one idea to another, from one business to another, looking for that perfect business looking for that perfect opportunity looking for everything external except looking inside I want I'm missing out and that's how I had all those business failures and I had 13 business failures before I found my first success and the problem was because I was chasing all these things and I was doing a little bit of dis and doing a bit of daddy and was dabbling.

You realize that when you dabble you never achieve mastery and you never achieve greatness. You look at any industry in any endeavor, it could be entertainment, it could be. Sports even goes back to Michael Jordan when he was the greatest basketball player of all time and then when he took up baseball, remember that comment below. What happened well didn't go so well. I came back to basketball and kicked ass in the right championships, so if you think about it. about people trying to do a lot of different things and not doing them very well, what you have to do is understand that you only have a limited amount of time, energy and resources and especially in the beginning, you have to focus and narrow down that's like a lightning bolt focus laser, it's like imagining, like the Sun, remember you have that magnetic closure, you have the right to channel all your energy through a focal point and when you can do that, yes, that would create results, but the problem is when you dabble a little let it go so Charlie Billis Charlie a little bit of that you never transfer skill sets any good skill takes years to develop not weeks or days or months so you have to ask yourself how much time am I spending on this one thing and being world class with it will close it rule number 37 learn to persuade I think the easiest way to influence someone, not convince them, not try to prove them, but the easiest way to influence someone to persuade someone is to ask them questions by asking them questions so that when you know the idea is wrong, instead to tell people, hey, you're wrong, this is not good, nobody likes to hear that they are wrong, even if they are wrong, they don't want to hear that it is like that.

It is much better to ask them a question. Hey, you know what? Now it's okay, we can continue with this plan, but have you ever thought about this? What are the consequences if this doesn't work? Would it be a good idea to have a correct plan B? You can see this, maybe it works, but what is the downside of this right? Can we live with the downside when you launch it and make it their idea? Because one thing I've learned in persuasion is that when you say something it means one thing when they say something it means everything, so instead of you saying it, make them say it, make them think about it, make them question it, make them doubt their own ideas instead of trying to doubt their ideas and also when you are communicating, when We are asking questions that you should ask for certainty in this world in this uncertain world what we do is sell certainty in an uncertain world that is what we do as closers as entrepreneurs they write to us influencers rule number 38 work on who watches Richard Branson Richard Branson receives a minimum of $100,000 to give a speech and give a talk.

Now, why do people pay Richard Branson a hundred thousand dollars just to give a talk because he is a 40 year old celebrity? Now you might be thinking no, but then he is a billionaire of Of course, he gets paid a hundred thousand dollars, that's not true because there are a lot of billionaires out there who don't get paid a hundred thousand dollars to give a speech. Richard Branson does it because he is a celebrity. Authority, look at Oprah, what business do you think? she is now, you might be thinking or she is almost a television network, we all know she is a television personality, she owns the magazines, that is not true.

Oprah is in the Oprah business. Oprah is in the celebrity business. Authority. You look at most people, the most personal. brands in the world are all in a celebrity authority business, you see most Rolly entrepreneurs spend too much time working on what how could I be a better coach how could I be a better digital marketer how could I be a better copywriter in what you need to work on is working under who everyone spends time working on who you don't spend enough time working on there who you are who you want to be known almost everyone spends too much time working on a wat and not enough time working on who you are you see on the highest income level you don't get paid for what you do you get paid for who you are rule number 39 hold yourself accountable you want to get fit you want to be healthier you want To lose weight now, what are some things you can do?

You could go and buy one of those gadgets that you know and then machines that you see on TV, then you buy it, and then they deliver it to your house. use it for a couple of days and very quickly they become what I call expensive dust collectors, very expensive, like clothes hangers, you know, one of those machines and machines running, it's in your room, save me your living room or you can say oh, me. I'll sign up for a gym membership and you know how it works, you sign up as a member of a gym, maybe you go a couple of times and then you stop going and then oh yeah I'll go next week and I'll go next week .

I'm going next week no one will hold you accountable, you can't even hold yourself accountable and then guess what, but you signed a three year contract, you sign a two year contract, but you end up not using that gym membership. Now imagine a different scenario where yes, you're going to lose weight, but you're going to hire some people, you're going to surround yourself with people who hold you accountable, who hold you accountable, so let's say you hire a personal trainer and you know that personal trainer It's costing you whatever $30 $50 $80, whatever it costs you, your personal trainer trains with you and comes up with some kind of meal plan and some kind of exercise planned for you, guess what the chances of you doing what necessary, the probability of death increases, rule number forty, ignore Haters will love you, people hate you and none of that has anything to do with you.

You see that haters hate you for three reasons: number one, they see you as a threat, they are your competition, they try to put you down for their own personal game. or are they what I call parasites exactly what sounds like they are parasites are people the same use my name set up a fake Facebook account fake social media account pretending to be me promoting any product and service what ship do they have is normal number two, it They hate themselves, look, the haters don't hate you, they hate themselves, you are a reflection of who they want to be, you know, there are a lot of haters online, nameless, faceless, fake name, hiding behind a keyboard, keyboard warriors, they're probably fourteen years old. an old teenager who lives with his mom in the basement, that's what they do, they all read a pose, watch a video and think they already got it, it's as stupid as reading a paragraph from a book and they thought I have the book or discover I know what the book is about, it's okay not everyone deserves to know the real thing, you let them criticize who they think you are and number three, they want to be you and that's why they hate you every time they see social media is a reminder of how unsuccessful they are what they could have done it's easy to find fault with what you do it's easy to find fault with what they do that's the point of what happens to you then fix what's wrong in your life that's okay don't worry about it those who talk behind your back are behind you for a reason rule number 41 master the skill of closing do you know how to close?

Can you articulate the value of what you do to your potential clients? Do you know how? Ask powerful questions that compel people to buy Are you comfortable talking to strangers? presenting your ideas demonstrating your ability to close products or services. I think it's one of the most important, if not the most important, skills a teacher needs if they want to be rich when you're talking to clients you're closing when you're talking to suppliers trying to persuade them to give you better terms guess what you're closing When you are talking to your employees you are closing rule number 42 focus on what matters, I believe that there are many opportunities that we can take advantage of, but I believe that in life there are only certain moments when you achieve more inseven months than when you become complex in the last seventy years, it is a very different type of opportunity, so when you have those opportunities do you recognize that I will be able to achieve more in these seven months than I have done in the last seven years?

You have to recognize Hey, this is one of those opportunities where I've been on and off. top I better not let this slip through my fingers, right, it is a very different thing, but people do not have the conscience to recognize this is what is true, you would feel it and know that it is scary. You know, hey, you know what if this is like the Internet back then, if this is what I think it is and this is going the way I think would be sacred? Where would I be right? That's all I can think about from the beginning. mentor, if I could learn a skill, if I could, I wasn't even thinking about it, but if I could learn this skill, high income copywriting and that would at least get me off this journey because I wasn't making money, my business was losing money I wasn't going anywhere my mom wasn't paying my mom like taking care of my mom or what they had to do so if this worked and I could have someone I could turn to I would take advantage of it and that's exactly it which happens because I was making next to no money to make 10k in a year like you don't have to be a rocket scientist to figure that out and then go from there because I'm in the industry as a consultant and then I talk.

It just branches out. From then on, when I took that skill, I went on the Internet and was like, wow, this is like there's no competition, this is crazy, yeah, I was able to get into this in early 2004, like wow, that didn't even I was thinking about it. there's no competition no one's like marketing a ton online and then I was selling ebooks and stuff like that before evil was popular right we're selling in Exe files is it compact? It is not necessary to have a PDF. a software to read the e-book no, no, I didn't think that the unit downloaded the software to read the e-book correctly and it's like this kind of thing, that's what I mean, I don't think that in life we ​​have more than three I like it if you do this you achieve this goal it gets you everything else what is this you get this you do everything else well you can help your mom pay off the car debt get the girlfriend get everything else just do this it's all done then , why do I have to worry about this?

I'm going to worry about this, I just need to worry about this, then I'll get anything else but what most people do or maybe I did there's a little bit of this a little bit later there's a little bit I tried to catch it all what I'm holding with both hands like I'm so focused and that's why my life looks even today like it's really no joke why I'm only good at a couple of things maybe handling things everything else I'm like useless you know like the most basic thing in life like cocaine or I don't know how to do it because I've never spent a minute of my time on those things I don't know how to turn on the washing machine I just don't know I don't know how it works because I've never done it all my focus This is what I just block everything else and only this, all these day-to-day things do not matter, rule number 43 competes based on market value, many people when they want to put a price on this service is what the majority of people do well, especially when they start.

They go to the market and think: let's see what other people charge. If I'm offering, say, a writing service, let me see what other people charge and they say people will charge this price and some people charge. this price you see the range, well maybe try it somewhere in the middle, that's how people's price for the service should be, that's not a very smart thing to do because right there you're competing based on price instead of competing in base. In value then what dictates your price is applied by man, so the first thing to consider is what you do, is it a blue ocean cleanse, are you unique enough in the market?

Are you uniquely qualified to solve this particular problem? your perspectives, so back then when I was a copywriter, I wasn't trying to be a copywriter for everyone. He tried to be a writer only for speakers, trainers and people who organized events. The reason for this is that in the past when you're doing it then there's always a very high payout, it's a high ticket bid, right, they have an advantage, they might be selling 2000 $3000 tickets and they might have hundreds. of people in the room if they need my marketing piece, my direct mail. letters to put cigarette butts in the seats to feel those seminar rooms so they know if any of them pay me $5,000 $8,000 $10,000 to create a campaign in their mind or well you know if I sell two three seats pay the tens fee it's easy to justify so you have to think about when you price what you do, what is the value that you are providing and how you can compare the value that you are providing with the service that you provide, so you are thinking well, this is what I do.

I want you to not be able to charge too much. A much better way to look at it. Alright. How can I package what I make? Now I'm selling a result. I'm selling a result or better yet, I'm selling money and. a discount I'm selling money at a discount, what does it cost the potential customer not to do business with me? That's a very good question right now. How much does it cost the potential client not to do business with me? Then you get the corresponding price. Rule number 44. a clear vision I think the number one leadership quality is vision being able to create your vision, having clarity of what the vision is and then being able to particularly communicate your vision to your team consistently and continuously.

I think that's the most important thing. you know, these lousy leaders, you ask them what their vision is, it's usually very confusing, there it is, yeah, we want to grow a business or we want to grow our revenue by how much, what does that look like and how does each one work? team member, how do they contribute to your vision? They see that the team is high performing, each person on a team knows how they play a role and how they are part of that vision, so what I do all the time is sell my district to my team all the time, every month, when we have a big team meeting, I do that when starting a team meeting, here is a vision that says the same thing over and over, sometimes I would make the vision bigger, sometimes I would give the steps of what we need to do or we are behind, we are ahead, but this vision is so critical, so what I do as a leader all the time is think about where we are going, where we are going and how much clarity do I have for myself, how much clarity do I have for the company?

How much clarity do I have for the team? So I think that's leadership quality rule number one number 45. Learn to speak in public. The number one fear most people have is public speaking now. Why so many people? Because? They're afraid to speak in the group most of the time because they're worried about whether they're going to look stupid or how they look or they're afraid because they might say something wrong, all of these things, but if you look at great leaders, almost all great leaders. are they. We are all great public speakers like Steve Jobs, like Tony Robbins Warren Buffett.

One of the skills that changed my life is public speaking when I joined Toastmasters years ago because I wanted to improve my English and also reduce my accent and I was improving. through public speaking I developed self-confidence through public speaking, so ask yourself: are you afraid of speaking in groups? Do you know how to present your ideas to groups? Can you communicate with conviction and certainty? Can you interact with your audience? Your hands may be sweaty. You're like me at first, like your face turns pale. It's okay, your needs will be blocked. Okay, it's a skill that can be learned, but to be rich, public speaking is one of the most valuable skills you must master.

Rule number 46. No Not learning from your peers, learning from your peers is that sometimes you learn the wrong thing, they tell you about this, they tell you that they have an opinion about everything and because they are your peers and you like them and they and they like you. you. listen to them and you thought you knew what, yeah yeah I guess that's the way to do it comment below you have this experience you learn from your peers to listen to them it's like oh my god that's the worst advice ever and you implement it. those tips and you actually took action and you say that's exactly how it is, that doesn't work, that's not how things work now, the biggest problem with learning from your peers is this, I want you to imagine it, okay, let's say you want learn. how to speak Chinese properly, you will learn to speak Mandarin because China is booming, you learn a new language, okay, and you and your friends get together and you don't know how to speak Chinese and neither does he, so Picture this, you are both locked in the room for 30 days and I'm like, "Okay, I'll come back in 30 days." Now chances are, when I get back, what are the chances they will know how to speak Chinese after 30 days? 0 why because you don't know and he doesn't know how you can have two people who don't know something and suddenly when you put them together they would suddenly magically know it no that's not how life works now it's a bit It's a bit of an extreme example , but it's not that extreme.

Think of this in terms of success, in terms of creating wealth, in terms of creating financial success in business. A lot of people, a lot of you, follow the advice of your peers and they say, "Hey, you." you shouldn't make sales this way you shouldn't get clients this way you shouldn't grow your business this way you shouldn't invest your money this way you should invest this way and that way the problem is you and they are on the same level you don't know what you don't know how they could teach you and why the hell would you listen to them when you're on the same level two people don't know something they get together and now learn from each other you can see it's a disaster it's a disaster right it's just back and forth. and back rule number 47 sacrifice think of anyone who is like an athletic person they want to be athletes they want to be gymnasts they want to be basketball players they want to be soccer players you would love to look at anyone how many hours they train each day you look at anyone who is like in oblivion a Olympic level someone was like at a professional level how many hours do you have to swim every day look at Michael Phil how many hours years and years and years and that's why I feel the best of what they do it doesn't make sense when there's no such thing when you just when you put your energy into four five six things something has a gift something has a gift that you can't versus if you focus on this you will never get to this point when your energy is like that you can only get to this point when it is like that it's one focus, but when you focus on this when they say you're 20, you're living like this, you're making a six-figure year, your friend says, buddy, it's going to take them, I don't know 10 15 20 or even 30 years may never be enough. that point and never think about it, so you will not pay the price early or you will find that you prayed to pay the price late, rule number 48, teacher, one thing, let me tell you something that no. one talks and why I think for 99% of the people watching this video right now, multiple streams of income are a bad idea, it takes tremendous effort to build just one stream of income, it takes a lot of time and effort just to maintain one source of income when you are trying to do so many things put a comment what are some of the things you are doing right now to generate multiple sources of income maybe you are doing dropshipping maybe you are trying to make money from the stock market maybe day trading maybe doing real estate you do so many things a jack of all trades and a master of none how much money be honest you are making from every single thing so instead of trying to make a living with money here there will be money there a little money here a little there you will never be good at anything rule number 49 find good team members now one of the things I do when it comes to onboarding new people could be an employee be a contractor could be a salesperson could be any of the roles that you can have what I like to do is imagine that that person is a job how do you know if it is impactful? you know violations what I do is I would always give them a lame horse first, that's right, a lame horse.

I give them a perfect sample, so one of the key members of the team that we have now played with my director first comes to the company and wants to help me improve the quality of my Instagram, that's just Tom. He had a few thousand followers on Instagram, so he wasn't paying much attention to it. I was a little skeptical about whether this would work this doesn't work and Blake came up with this amazing proposal and the plans are good. Now at the beginning I didn't give him many resources, I think that in many powers and to do what he could, I gave him very very little.

He even asked me to take some photos for Instagram. I told him not to take what he wanted. I have seen what it is and he was able to do a lot with it. , got his large number offollowers and generated income for the company with very few resources. Now, that's a baby horse, but I gave a good rider a lame horse, look how far he got. it could go well and then say okay this is pretty good let me give you more resources and rule number 50, the last one just for a very special bonus clip is to prove them wrong.

My high school geography teacher told me why you can't pay attention. why is it so stupid you will never amount to anything in your life I am going to fail you in this course my boss and my first job dirty, rotten, well for nothing before you will be lucky to ever get a job at McDonald I don't have a Lamborghini I'm not interested in a Lamborghini my favorite the ae86 the ae86 represents the classic under the punches above its weight class and shows the world that you don't need an expensive car you will need a powerful car to win a race the character Akuma are all the opponents that they cross their paths with position with skill and the ae86 all my life there are people who tell me well, then you can't do this, you can't do that, you can't immigrate to a foreign country and start over you can't drop out of college and be successful you can't start your own business you don't have a business degree you can't write texts you are an English major twice when you were in high school you can't start a business on the Internet no one makes money on the Internet you can't be a

millionaire

you can't be a billionaire you can't become in a best-selling author no one would buy your book who Do you think you can't reach 10,000 subscribers on YouTube?

Nobody sees your video. You can reach one hundred thousand subscribers on YouTube you cannot reach one million subscribers on YouTube you cannot feel it global organizations that use social media as you see in life there will always be enemies, there will always be skeptics, there will always be non-believers and then there will be You Tube, something is wrong. I have a special bonus clip from Dane on how to have an entrepreneurial mindset that I really think you're going to enjoy, but before that, it's time for the three-point landing questions. Let's go from simply watching a video to taking action here we go question number one what is the skill you want to master number two how will you be responsible for mastering it and number three how can you provide more value to your customers number one is your mindset a right mindset now when I say mindset exactly what I mean by that I'm talking about your beliefs your attitudes your ideas your ideas you will believe about business your belief about entrepreneurship your belief about employees about team building you will believe that they have said the right thing The entrepreneurial mindset is The bottom line, if you want to have a successful business, you will see that most people want to build a successful business, but with an employee mindset, death doesn't work, you have to have the right business mindset.

Hi, I'm Dan Locke, if you're a fan of Evans' work, if you want to know exactly how he models my success, I want to invite you to join me for a special online training, all you have to do is click the link to Below you can join me at no cost, so click. the link below and I'll see you in class if you want 15 more rules of the next day check out the first top 50 I made with it. The link is right next to me. I think you will enjoy it. Keep believing and me. I'll see you there the humidity chases the money I want to make come on you want to make the money so can you see these people are so desperate they don't make money you don't make money if your life sucks it's your fault