The Next 5 Big YouTube Trends

So the social media and YouTube landscape is changing and in this video, after 40 hours of research analyzing some of the biggest data company marketing agencies, I've outlined five essential

trends

and predictions you'll want to pay attention to. this year. If you want to start or grow a YouTube channel, I'll also talk about some of the dead and dying

trends

that you'll want to avoid because they just don't work anymore and we also have an announcement of a giveaway winner and a lot of exciting things coming up so Let's dive right into it. We're talking about five YouTube trends and strategies for 2023 and a couple of quotes here to get you started.

HubSpot said video has the highest ROI of all. media format, by far, so the overall theme, this is not a trend yet, is that video is king and that's what the data shows us. In fact, Adobe said the average user now watches 19 hours of video content each week, so my question to you is what do you think will be the biggest social media platform of 2023? Do you think it will be YouTube? Do you think it will be Tick Tock Instagram Pinterest is on the rise, let me know, but number one of our five trends is go for vertical video, there is a pretty broad consensus that short-form videos will see the most growth in 2023.

Adobe It says that short-form phone videos make up 80% of all mobile data traffic right now, so what are people doing on their phones? I'm watching vertical videos. YouTube shorts now have 1.5 billion monthly active users and see over 30 billion daily views which is crazy so these are some of the advantages of short form videos and let me know if you already started creating short-form videos. You uploaded a YouTube short, but are you publishing vertical videos on other platforms? One of the powerful things about short farm videos is that you can create more content in less time. It's easier to create a vertical video with the limitations of 60 seconds as a time limit. you could do it just by using your phone and therefore you can put more content out into the world, which is like more turns, more chances of getting views, more chances of going viral, more chances of getting discovered.

It is also more likely to attract attention from viewers. the time frames have been getting shorter and that's why a lot of people are intimidated to make a big commitment by participating in a longer format video once maybe they find that you start to develop some knowledge and trust with yourself, then maybe there is a deeper level that could happen, but short-form video gives you more engagement and even visibility to new followers. You also get distribution on multiple platforms. Of course, this video is about YouTube trends, but you can create a vertical video as a YouTube short, but why not use it everywhere?

I want to share a powerful example from my friend and real estate investor Anton Stettner. Anton knew he needed to create content for a long time, but he was intimidated by the challenges of getting a fancy camera, a fancy microphone, video editing and all that. The vertical video above really gave him a chance to get into the game and the results have been amazing in a very short time, so he started recording these types of vertical videos. He has someone who helps him edit them because he owns a business. and he's doing real estate deals and businesses and all kinds of different things, so he posts them on Instagram, but he also posts them on YouTube shorts and he posts them on Tick Tock and the same ones by the way, the way he posts on Facebook .

I looked him up and as a relatively new kid on the block when it comes to social media I looked to see what kind of results he was getting from these platforms, while the most viewed YouTube shorts got 2,000 views he got 7,000 views on a Facebook Reel, by the way, Facebook Reels are exploding, it got 164,000 views in a tick and it got 2.7 views on Instagram and I want to encourage you that not all views are the same because Tick Tock was the clear one winner in views usage, but it doesn't necessarily mean you've been the clear winner and audience quality because maybe your followers on Instagram or Facebook are generating more deals, the point is that you're just committed to picking up your phone, no microphone, no accessories, just your smartphone, have someone in the office hold it, put it on a tripod or just take a selfie and just punch fear in the face and press record and start recording vertical videos and then distributed them on the platform and I said: how are you doing?

It's like it's already unreal. business, awareness, audience growth and, um, I encourage you in 2023, don't ignore short form video recently, Gary vaynerchuk spoke at our event called growth video live and he said short form is the door entry to long-form, this goes back to that idea that Creating a short-form video is an opportunity to get discovered, and when your content piques someone's interest, they might dig deeper and discover your video podcast. They eventually discover his YouTube channel. The short format is the gateway to the long format. We publish YouTube shorts in I think media is not even a main strategy, but we are trying to publish two YouTube shorts a week for the last year.

We increased 34,200 subscribers thanks to YouTube shorts. In your YouTube analytics, you can now categorize and separate your top videos from your live videos. streams of your shorts to attribute views, growth, revenue, everything related to YouTube shorts and as you may have heard, in February 2023, monetization will be implemented for you as Creator 45 of advertising revenue that will fall to us as YouTube creators. And that's why there's also another revenue stream opening up in this Arena, so there's growth opportunities, discovery opportunities, and the types of vertical videos that we're doing, we're publishing elsewhere, so if you're on Tick Tock, we would love to connect with Think Media Official on Tick Tock and we are doing the same as Anton by publishing on multiple platforms because the number one trend is that you should go for vertical video.

Now one of the YouTube employees also called this content sandwich and this is a strategy that I encourage you to lean on for 2023 and it's Cinnabon's strategy, do you love Cinnabon, let me know? I mean, come on, it's vacation at the time of recording this, so this is what I really think is good social media. the mix looks like in 2023, is it just vertical video? the big one that's like your long-form content on YouTube. You also have the center of the role right there on the right side which is like a clip from one of your long form videos.

In our case, it could be a 40-minute video podcast. The clip is seven minutes long, it would still be a horizontal video, but it's a clip from a longer format video, so you have your mini links right, so those will be your snacks and those are the vertical videos of maybe 60 seconds, but You also want to have some Bond Bites. Can I press the Like button to shop at Bites? Remember that just because you have 60 seconds in a short doesn't mean you need to use all 60 seconds and make people's attention spans shorter. than ever before, in fact, bonus bites are actually about understanding the eight second rule, so a powerful tip according to the number one trend is to realize that yes, just because you have 60 seconds in vertical videos doesn't mean you need to use 60 seconds on Vertical Videos A lot of people love to engage with something that's creative and super short, so I challenge you to try making some vertical videos that tell a story, focus, give a really quick tip, or just you've seen it, maybe some. trending music, you can point out a few different things and you could do a lot in a short time as you start studying the art form of short form videos, Cinnabon strategy, dropping some bombs, snacks, social media content, so on. that here is the final point. under number one and it is Master the eight second mindset and this is what we have learned, today's consumers continually scan informative content and messages that are instantly understood as clearly relevant and interesting will capture attention and any information or brand message confusing, complicated or boring will be quickly ignored, so the eight second mentality is interesting and there is actually an eight second rule and front-end website designers understand this rule: yes you can't engage the viewer quickly, they will lose them and bounce off the site.

This is true for your videos, but listen to this statistic: a study showed that one second of delay in Amazon's runtime could cost them $1.6 billion in sales. Think of it like your website isn't perfectly optimized and you're on the page and it lags on a page it doesn't load for a second that could be blamed if someone bounces I'm going to buy it somewhere else I'm not going to make the purchase like that. Short is people's attention span and that correlates to a dollar figure, but it is much more important that you think about valuing viewers' attention and offering value to your content.

You want to be short, bright, fun and clever. You have to master the eight-second mentality and the wild is what Time magazine really revealed. In another study, our attention span has decreased by four seconds in recent years, so that's where the eight-second mentality came from, so here are a couple of tips you can apply in 2023. One is that people don't Are they interested in short or long introductions, like me? Sorry bro, I have to apologize, but no one cares about your intro, okay, I don't know about you, you know, people say, oh, I have a cool shot in the background, I'm leaving the place I booked.

I got a little slow motion footage, dude, no one cares about your intro, how to get to the point, how to start the video, especially if your intro is like 30 seconds, sis, give me a break. I'm trying to get to the content and anyway. like people aren't interested in intros at all i think media we have an intro it's a second and a half it sounds like that you just have to press record that's it like you just have to press record camera click on the logo appears if I go to make an introduction, it's like a brand auditory introduction.

I just want to encourage you. Intros are not a 2023 power strategy. See if you can eliminate them. Let's talk more about action. Number two. Trim the fluff. Number Three. B-roll. Angle changes. Scene changes. Restore. attention you want to reset attention every eight seconds certain something is changing something is happening so you can keep the viewer interested you want to choose clear over smart and you want to evoke emotion in your content so let's get to the second strategy, but I'm excited because we've been doing a drawing and the winner has been chosen and congratulations to Eugene from Florida.

He just responded to Mel on our team. We did a full YouTube Studio giveaway. Thanks to all who participated. and if you didn't win, I have good news about the things we're doing in 2023. It's called the 1000 Subs Club. If you want to get your first thousand or the

next

thousand subscribers, it's completely free to join and we're In fact, we'll be giving away constantly all year long of camera tech, voila, you can instantly get our seven C's of YouTube Success Framework as a download. It's your YouTube money plan download. It is a completely free PDF and in just five minutes.

One week. We're just going to give you high value YouTube strategy and tips in your inbox to sign up just go to 1000 subsclub.com but that's where our

next

giveaway is taking place and I'm so excited about how myself and the team from think media we are meeting. this just to add huge value to you for free in 2023, but let's get into number two. Embrace artificial intelligence. you join the trend, this is what artificial intelligence is here to stay and it's a little scary and it's going to be a big deal and the second trend is to really embrace artificial intelligence.

Content creators who ignore AI tools will be left behind. In fact, let me show you something: one of the tools that is spreading now is free, it's called GPT chat and if you go to chat.openai.com, you can see this tool. Let's see what you can do with it. tool, so I wrote a little line of text here and said write a script for a YouTube video comparing the Canon M50 to the Sony zv1 in a chatty voice, so when I press this now, the AI ​​in this tool is writing me a YouTube script. I'll read it to you guys, so today we're going to compare two vlogging cameraspopular, the Canon M50 and the Sony zv1.

First, let's talk about the Canon M50. This camera has a 24.1 megapixel aps-c CMOS sensor and an 8 digital camera image processor, which means it is capable of capturing high-quality photos and videos. It also has a flip-up touch screen which is ideal for vlogging as it allows you to easily see yourself while filming. Are you afraid? But this is what, on the other hand, the cv1 is. a 20.1 megapixel CMOS sensor and it has a Bionics to the script if It's not long enough here, I'm sure there's additional text here One thing to consider with the M50 is that it has a longer battery life than the Sony zv1 with a rated battery life of 234 shots vs. 220 Sony shots what are we talking about AI is going to be a big deal number two my prediction We probably only have 60-90 days before the machines kill us and we need John Connor to come back and be rescued by Arnold Schwarzenegger because it will all end in a short time based on some of the things that we're seeing with AI, but as we come back to this tool, the key here is that, as I've studied, number one is really good, number two, it's not perfect, when I was doing this yesterday I saw the zv1 and it said it had a popup viewer, actually it's not true, so sometimes of course you have to edit the work, you will still need a human being, there are certain conclusions that can be wrong, so those who just do AI without massaging and polishing it, it's still a bit quirky, but the reality here is that this can save you a lot of time and therefore when you finally start to consider how you can integrate AI into your workflow and It's not just about GPT chatting, there are a lot of crazy things happening in Ai and therefore one of our favorite IQ tools they have an AI title generator that will quickly help you write titles you can write AI descriptions which is in beta version and coming out soon Adobe Premiere has color matching and transform cutting and that's just the tip of the iceberg there are probably 20 30 40 50 60 different AI features within the Adobe suite things that are just with AI clean up your audio friends AI will give you speed it will help you write the bones of your script you add to the AI ​​is going to edit videos and maybe not at the level of professional video editors but if you look at something like Gila Cloud you can see that you can just upload posts like social media posts and different things and it turns it into a video for you and then there's the AI ​​voice. there are tools that actually take a script and then give you the voiceover and it sounds like a damn human, it's getting a little scary so imagine this AI can design your thumbnails, write your script, do the voiceover of your script, write the description of your YouTube video write the title of your YouTube video and edit the video for you, is it still necessary?

So this is here to stay and I think I would be educated on this. The practical thing is to learn about this and consider it. Which of these tools can you integrate into your workflow in a world of 2023? Now I saw a tweet that said AI will never replace content creators, but there are AI tools that can supercharge your content creation process, so the way I think about it is that you are really like the driver and, As a business owner, you should think that AI could replace the team members in your team if they don't adapt and it's not that AI can replace them completely, it's actually that you should wait for their productivity. upload because the team member should use tools that help them go faster if they can take what normally takes 20 minutes to write a description for a YouTube video and use the vid iq description tool to in a minute not even a minute and 20 seconds. generate it and then just edit it in another minute, they just calculated 18 minutes of the time it took to do that task and each of us will need to apply this whether we are a solo creator or if we are working with Teams AI is definitely here to stay , but like the conductor of an orchestra, you still see, no, you need someone who has the vision, someone who can put all the parts together, someone who can discern, okay, you upload your photos on the lens, you get 100. or 200 things back, there's only seven of those that really look like you, like I have some weird ones with weird fingers and like my eyes are going everywhere, you need someone to really be the filter, be the conductor of all the various pieces, whether they be human robots or crushing ones, like the machines that will destroy us in about 30 days, but number three of our five trends is to start your video podcast stream.

It is a major trend in 2023. This has been a trend we have been watching. up close here at think media and if you saw this article, YouTube was named the most popular podcast platform in the world, a new report revealed that YouTube is the most popular podcast streaming platform and has the world's largest listeners at 4 million of podcasts, so YouTube is actually bigger than Apple podcast and Spotify combined in terms of people listening to podcasts and this shouldn't be a surprise because if you think about shows like Impulsive the pbd podcast Drink Champs iJustine, the same show cerebral like these YouTubers are so huge Lewis Howe School greatness and people are listening to these podcasts on YouTube, sure the audio is great too, but here's the power of the video podcast.

They both understand well the power is the fact that you can actually record a video podcast and then distribute it through the audio platform etc. when we look at, if you didn't notice this too,

youtube

.com podcast with forward slash so you can see YouTube is investing in this, in fact, they hired a podcast executive and offered some 50 podcasters, podcasters and networks to 30,000 to create videos, so they're getting popular podcasts to transition from audio-only to video, they've discussed audio ads and new analytics for audio-focused creators, they can ingest RSS feeds, and then they've also partnered with NPR to bring over 20 of its most popular shows and then when we look at just audio growth, podcast growth projections between 2023 and 2024 range from the end of 2022, there are about 88 million listeners of podcasts that will reach 100 million and this is just a look. in audio, in fact, a lot of people are having trouble putting this together like we, I think in the media we say video podcasts and what is that, bro, what is a video podcast?

I mean, I thought a podcast was audio, you're like, well, yeah. is, but like we turn on the camera and it's also on YouTube, yeah, but it's a podcast like, I would say, Amazon Alexa, give me my podcast, you know what I mean, and some people are in the mentality that it's like an audio experience and then some people don't even understand what's going on with all these YouTuber h3h3 shows and that it's such an influential thing, your chance is to bring the two together in a video podcast, right? And you know if you want more. help with that or just to look at some of the things we've been doing at think media, we launched a podcast called the think media podcast and I think we're going into our third year so we've done a lot. of mistakes, we have learned some lessons and we will share them with you, so if you have not subscribed, I want to encourage you throughout 2023, we will bring you the best content you have ever thought of in a multimedia podcast on YouTube and we.

We'll link to it in the show notes, but also, if you love Spotify or the Apple Effect, throw it here, whether you're here live or if you're watching this on replay, hit me up with a replay family and let me know if you listen . to podcasts and where are you a Spotify person? Google Apple or you're listening to your podcast on YouTube and let's jump to trend number four, the return of search-based content and video SEO. This is interesting because, honestly, SEO never went away, but I've been excited about it because I forgot about it, especially in the YouTube community, there's no doubt that, like the search features for suggested videos, the virality of YouTube isn't really search-based and many people missed out on search-based opportunities by over-editing. and throw the baby out with the bathwater, but the fascinating thing is that there are some new trends and some new data that shows us how important search-based content is and this is one of the biggest trends and predictions for YouTube in 2023.

So 68 of online experiences start with a search engine. Consider that YouTube is the second largest search engine. Google is the first. Well, secondly, I know there are a lot of creators who maybe have better websites, like their YouTube videos, and they embed them in a blog. They have websites set up that are not media, it's something we've been working on, but we don't really even have a website like, I mean, I have my website Sean Candle.com, that's what we have. media.com simply redirects to our YouTube page. We are excited to launch a website, but we don't have one yet and I say to illustrate this point, two million 996,330 views is the number of views we got on the think media YouTube channel in 2022. from Google Sean, ¿ what are you saying?

What I'm trying to say is that we got like 55 million views this year, but three million of them didn't even come from YouTube search, they actually came from Google Search. Now I'm not one to move. but it's worth waving a stick, like what are we saying, like dad jokes right in the middle, it's not even a joke, that gets a lot of views, so remember that your YouTube content can be found on search engines and a Google and YouTube love to communicate and talk. mutually, we will delve into this this year on the channel, but don't underestimate the power of chapters, the power of timecodes and searchability.

Do you know that key moments are on the first page of Google? being thoughtful about how to write texts SEO means text titles descriptions chapters even more important and optimizing your content so that it is visible is very important here are a couple of tips take advantage of voice search listen to these companies are responding by changing the way they frame information to respond to readers Intent-based question creators are opting for more conversational question-and-answer formats. This way, when consumers use voice search, they get high-quality, accurate answers faster, which is why voice search is a major trend that is happening.

I don't know if you have done it. seen, I'm talking to my Apple remote every night, you should be talking to your wife Sean, listen literally, I have my Apple remote and I'm dictating things to my TV through my Apple TV to my Smart TV TV while watching YouTube alone with my wife and son, we use voice search and search is evolving that's why we say this trend is search is back but it's different you need to know the new sorting rules. Right in 2023, you'll also want to write for people before search engines, where people get it wrong, they say what's the value of YouTube tags, there's not much value there, what's the value of knowing about YouTube optimization? your video, the optimization of everything. the text elements and everything you know, whether it's the title of the description, it's a big deal, but like tags and all that kind of stuff, no, no, that's not overemphasis, but they still get through. high the fact that YouTube never stops being a search engine. say in your video the subtitle file and of course the content itself, the key to search is that ultimately you are writing for people before search engines, you are writing how people speak, you you're realizing that there are people on the other side, not robots, although it could be because of this whole artificial intelligence thing and then here's an important one for ranking in 2023: you want to become the authority on a topic.

Authority matters you want to strive for to be the best resource for whatever topic you are discussing. this is one reason. to Niche down I know having a niche or Niche draws criticism, oh you know, be a free spirit, talk about varied content, you don't need a niche on YouTube, that's fine, but Google loves authorities, they love them people who go into depth on something and that's part of ranking, so there's channel authority on YouTube, which means you're a resource on a topic you're discussing if you go on too long. I would say how can you be so good at so many things.

Let's delve into the domain of something. specifics and not spreading ourselves too thin on too many categories will help you in terms of channel authority and that's true for websites as well asbecome the authority on a topic and then on YouTube of course focus on CTR and avoid those what are your most important ranking factors, it will still be click through rate and then it will be whether you can get someone to click on your video and how long you can keep it watching and we'll talk more about that in the future, but you know, in terms of authority as well, because of the way that 79 percent of consumers care about the trustworthiness of content, so generating Trust will be a completely different topic.

By the way, in a couple of weeks it will appear on our podcast. I actually have 13 trends, but I covered the top five in this episode and one of them is the importance of confidence. There is a lot of distrust from people who click on baits that promote different brands that turned out to be not the best people or scams or frauds and their brand appeals to many. know that people wonder who they can trust trustworthiness consumers care viewers care about your brand its reputation but they also take the time to investigate not just fake news or quick news that appears in a headline before anyone has done their due diligence you want your YouTube channel you want for your website, you want your brand to be trustworthy and that will help you when it comes to search engine optimization SEO, so the Creator who better understands the problems of the viewers and the best ambitions will win in 2023 and how this relates to SEO. sense of um when you're creating search-based content what the viewer is looking for what their problems are um what their ambitions are what they aspire to do what inspires them to build what inspires them to learn what they're inspired to aspire to look at and the word we use here at think media even more than search-based content, I think the best language is intent-based content when you understand the audience's intent, the viewers' intent, and craft your content strategically to meet that intent. is what you are looking to solve or seek to achieve, let's get into number five, so number five and then remember I have the dying tendencies.

I can't wait to talk about them in just a second with you, but number five is expressing your values. now this surprised me this won't surprise me this might surprise you too express your values ​​Sean, what does that mean? Well, this is what HubSpot discovered. They found that 30 marketers are creating content that reflects their brand values, making it the third most popular trend right now, so this is pretty far-fetched, so I studied HubSpot, HootSuite, Adobe, and all of these different people predict Trends and this one surprised me. I thought it was okay, because even here I think the means we've talked about the most. our values ​​I want to encourage you one of the trends we are seeing is that people want to know where you stand people want to know what you support people want to know what matters to you and it's not just about supporting a product, in fact at a glance In this quote from Jellyfish's VP of Paid Social Media, she said that consumers expect brands to stand for something beyond the product, a big trend I'm predicting and the data to back it up is that social media creators and entrepreneurs YouTube that they really win, they don't just create informative content or they don't just create entertaining content, but they also intertwine their values ​​and express their values, so let me ask you a question, what is your mission? your vision what are your values ​​for your YouTube channel what will it be like in 2023 what are your values ​​and mission and vision this is one of our values ​​at think media self-education and lifelong learning we love the quote by Jim Rohn that says that formal education will It will make you a living, but self-education will make you a fortune and that's what the media is all about.

We're an education company, we want to provide you with valuable free resources, and we believe that actually the best information in the world right now for most professions exists. like 10 careers you should go to college for, but besides those, college can't keep up with YouTube content with online courses with people like you in the trenches delivering information in real time with internet speeds , you can't put it in a textbook, this is the learning revolution, the e-learning industry will be a billion dollar a day industry around 2025 and that just exploded after the pandemic, so one of our values ​​is this empowering movement of taking our learning and our skill development into our own hands another of our values ​​at think media is generosity, it's one of our core values, we see so much greed on social media and we want to see more generosity and Part of it is that we are generous with our time and our money and our energy is generous with our free content, but it's also about being really generous with our money and, for example, one of the organizations that we support that also aligns with Our values ​​are Compassion International and this is very intentional because there are many great organizations that exist.

I'm curious what organizations you love, but one of the reasons we support Compassion International 101 Kids a Month is because it's a Christ-centered church, a child-centered nonprofit that is really making a difference by partner with local churches so that they don't just come with a Western influence, but they partner with local churches in these communities so that people can receive love, education, health care, nutrition and opportunities to hear the gospel, which is us, which We really take what we believe and our values ​​and then put our money where our mouth is and I want to encourage you to be more vocal about your values ​​but also to really stand up for something that is very intentional for us in terms of what we care about here at think. average and what. are some of the things that drive you and our vision here at think media is to help 10,000 purpose-driven people create a full-time life while making a difference in the world with YouTube and online videos and as I share this On the Next part, I would challenge you on what makes you different from another YouTube channel.

What makes you different in business. This is called PVU. It is a unique selling proposition. There are a lot of great people teaching YouTube and teaching online videos or teaching technology, but they don't have the same mission and values ​​as we do now. I'm not here to say whether your mission or your values ​​are right or wrong. I'm just telling you what ours are. I am expressing my values. maybe to give you some ideas and even frameworks so you can reflect more on this in 2023, this is not a question of means of thinking, this is what brands are doing, this will become normal and if you don't jump into this. trending I think you're going to have problems because people want to know where you stand, so it's not really that we just want to help people on YouTube and make a full-time living and learn these skills, but here's the most important part. important part of our vision statement helps them build the character and lifestyle that will sustain true success without losing their soul.

So why is that so important to us? When it really comes to social media, this world we love, while doing a little research many people who have found fame on social media Tick Tock YouTubers content creators who are struggling with mental health issues burnout has affected generations of Social media creators now have people abandoning the platform, many creators who achieve success end up feeling depressed and discouraged and many of the Content creators who jump into this find that they have huge skill gaps in leadership, emotional intelligence, business management. money, character development, and the result is that the pressure of being a successful content creator breaks marriages, destroys people's mental health, and leaves them stagnant. sometimes worse than when they started, so we're not a company that's like, oh, social media is bad.

I have watched Social Development on Netflix. I understand your challenges as a parent and parent. I am reflective about social media, but social. media is like money, it is morally neutral, it assumes the morality of the user, that is why we are passionate about helping purpose-driven people succeed on YouTube, generate a large following, generate wealth, but experience that success without losing the soul and so many people rise. to the top of the mountain realizing that they did not have the character to help them survive with the lack of oxygen up there, they did not have the strength in their soul and spirit and what was the point of having built the biggest one?

YouTube channel, but I blew up your family just when I think about some of my personal values ​​that I want to live out on social media and our team stands behind this family, it's one of our values, what are your values? Are you talking about them? I personally get applause from the crowd, but I lose the love of my kids, man, I failed and some people say no, man, just blow up your YouTube channel, man, it's all about the money, the cars, the growth, They are not our values. It's not Who we are, family is a value like if I finally grow my influence more than my character, I will have failed and that's why our passion is to help people crush it with social media, but not experience success and lose their soul in the process. 2022 really.

It also taught us that if I betray my community, it's you because of sponsorship from a brand I don't believe in or that is a scam. I failed and I know people can make mistakes and I'm grateful for people who take ownership, whether it's FTX. or the title and these different things. I realize things are going to happen, but unfortunately we are seeing a huge lack of integrity in the influencer space. This is not preaching from a pedestal. These are our ambitions, our ideals and our values. That's think about the media, I'm challenging you, are you expressing your values?

That's a big trend and I think it's something to take note of. Okay if you're getting value from this stream press like um and let's talk about what trends are dying and uh we'll dive into this here are some trends that I think are dying or dead in 2023 we touch on these long intros and possibly all the intros Dude, I don't need your intro, it's okay, no one gets to the point, cut out the fluff Worthless Vlogs. I think it will be difficult to be successful in vlogging in 2023 and you can watch a video in our library that Nolan and Omar made.

I'm not saying vlogging is dying, it's not worthless Vlogs that have no value proposition. is huge about the use of clickbait. Clickbait is difficult, but I truly believe that by using clickbait you are only going to erode the trust of your audience. It's a great title and thumbnail, but if the video lives up to it, it wasn't technically clickbait. If you caused the click, that's actually a good thing. What clickbait is implying is that you made a promise and didn't deliver on what I believe. What we're trying to see here is like an ancient wisdom of Jesus right where one of my favorite, I think, number one business principles of all time was stated and summed up by Jesus and he simply said, "Let your yes be yes and you do not".

Don't just be a word person, like you promise something in your YouTube title. Who would have thought Jesus would have been training us on YouTube? If you make a promise in your YouTube title, deliver it in the video if you don't. deliver it in the video Don't make a promise in the YouTube title if you make a promise in the thumbnail deliver it in the video so I think if you use clickbait too much I think you should make great thumbnails that draw people in. click and you should write amazing titles that say, oh, I have to click on that, but the key, of course, is to develop that integrity in that brand.

I know we make mistakes at think media and sometimes we can push it, we're trying, but we literally had a conversation today with Brian on our team and I was like I was watching a short film and I was looking at the title and I was like this is misaligned, this is a really good title, the content does not meet what we need to change. title, so this is a journey, it's about progress not perfection, but I think the overuse of clickbait and only sensational channels will be affected in 2023. Creators endorsing scam products, I think there will be a new standard and I think 2022 taught us that we need to be a lot more thoughtful because obviously FTX is a pretty remarkable story, it's pretty wild, it's going to be a really good Netflix special, ultimately, and it's still playing, and again, I think many creators. that backed it up they did everything they could to do due diligence, they had lawyers look at things, so you never necessarily know what's going on behind the scenes, but you know one of my favorite channels, of course, the taxabout the value that was even talked about it's like they keep hitting me like they're trying to. pay me more and more and more money and I refused because I really looked back at the business model and thought I just can't support this.

This is one of the things we just talked about at our think media leadership retreat. like listen, brand offerings we have to go through the filter at think media of a couple of things number one, it's actually a phenomenal product, two, we really love it, we use it, we've tried it and verified that it's great, three So do we like it? the terms of the deal and it's that reasonable and then four will actually create content around that so I think another level of brand integrity and sponsorship is a big deal and I'm curious what trends you think are dying or I'm dead when It's about YouTube and a couple of other marketing or social media trends that this could cause a fight.

I don't, I didn't come here to fight you, but you might be mad about this one. I think nfts are. They're going to be kind of a dying trend in 2023. You're crazy bro, listen, I'm not saying nfds are dead. I have nfts. I just don't think we see the hype and, uh, there's an amazing special on that coffee. Zilla is doing in the Logan Paul crypto zoo right now, it's amazing if you haven't seen it, and I think there's been again, there's been so much greed and lack of integrity in him that that's been damaging and then I.

I think maybe recession times and different things. I just think nfts are going to suffer, let me know what you think. I don't think anything. NFTs are a thing of the past. In fact, I think they are here to stay. I'm not going. to the extreme, they are the future, um non-fungible tokens, you know, contracts, smart contracts. I just think that, uh, the kind of artwork that's worth $678k, we'll see where it all plays out anyway. I don't think it's going to be big in 2023. Celebrity endorsements on social media. I got them from HubSpot and this would be like A-list celebrities on social media.

We saw the same thing there. Clearly, Kim Kardashian is not using the products that she was. I just paid to do it. You clearly know that this celebrity does not use it. I think there will be less effectiveness when it comes to those celebrity endorsements. Let me know what you think. The metaverse. Someone said Garyvee is coming for Sean. I own V. buddy, so I'm buying wait, I own my buddy Ryan Pineda's Tykes, uh, I think, and those are two guys as well that I support. I know them, I know Ryan better. I know Gary Moore from a distance, um, I think. individually and that is why I will also bet on projects.

I'll even buy nfts this year. I'm just telling you that I don't think it's going to be very popular publicly or have anywhere near metaverse momentum. Okay, we're throwing punches. I don't think that in 2023 the metaverse will explode. I know it's a thing. I think it's a legitimate niche if you had a YouTube channel that was all metaverse. You know, the question is how many users are there, how much interest is there, can you educate, teach about it, etc., there are opportunities in many places. Don't think this is his year. Have you been to the metaverse?

That would be a good question for you. Audio chat rooms. It's sad because I remember the Clubhouse era. Do you remember when Clubhouse came and it was the pandemic and you? I got your secret code. There was literally a time when my wife and I were walking in the park and she was pregnant and I had one ear tucked in on the opposite side of where we were walking and she was walking next to me to stay in a room. because the energy around Clubhouse was like you can't miss things and maybe they'll invite me on stage and then she grabbed me and was like, Are you listening to Clubhouse right now?

This was the first time she caught me hiding in the garage as if she was listening. clubhouse in my ears, yeah we're in counseling so ultimately I don't think there will be audio chat rooms, although I know the Twitter space is. We'll see what happens, but I think it's a dying trend. I'm curious to know what happens. These are all from HubSpot, so email them and chat with them, and these are some of the overproduced content and I think it's interesting that we're seeing overly curated content that people are saying, you sure know what people want. they want real, they want raw and even more behind the scenes, like an overly polished Instagram image versus a real life Instagram image.

I think there's something about the vulnerability of relationship authenticity and as a reminder, I'm excited to discuss some of these topics in an upcoming think media podcast, which is our second channel if you're not already subscribed to it, so these are some of the dying trends in 2023 that HubSpot came up with and I'm curious which ones you think are going to die or are dying, but if you got something out of this video, like it and click or tap the screen because I made a video about four of the most important lessons I learned from studying top YouTube creators.

This is a very valuable video that will help you grow. YouTube in 2023, so thanks for being here for this, subscribe if you're not subscribed, my name is Sean Cannell rhymes with YouTube Channel smash, like it and I'll see you in a future video.