How To Run TikTok Ads for Shopify (TUTORIAL FOR BEGINNERS)

Hey guys Julia, here in this video I'm going to show you how to run Tik Tok ads. We'll take everything step by step, so if you're a total beginner, stick around. I'll show you how advertising campaigns are structured. how to set them up within Tik Tok how to get high converting content for your ads and finally how to interpret your data and two different strategies you can use to scale your Tik Tok ads by the end of this video you will be ready to get tons of orders on your store Shopify now the first step is to create a Tik Tok for Business account, so if you haven't signed up yet, make sure you find this link in the description and create your Tik Tok for Business account once it's ready.

The first thing I'll show you is how the ad structure works. At the top, you have your campaign. You can think of a campaign as the overall strategy and goal of your advertising. Then within a campaign you have ad groups which is where you can group different ads together, you can have just one ad group if you want and there are also no limits to how many ad groups you can create so If you have a larger budget you may want to create many different ad groups, the standard is usually between two and four different ad groups so you can test different things effectively.

Then within each ad group is where you can create your ads. I recommend starting with two to three ads per ad group, but you can have more or less if you prefer. 2 to three ads will generally give you a good starting balance and enough data to optimize your strategy. Now, to create the structure within Tik Tok, you must first choose from one of these options in this

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. I'm going to show you the advanced one so click on and now we're going to create the first campaign so first we need to choose an advertising objective that you can consider as the objective of your campaign if your objective is to get sales on your Shopify store go ahead and click website conversions.

We will leave the smart performance campaign for now and give this campaign a name. You can change the name later if necessary. Here, by creating a split test, you can test different ads very easily because we are still in the initial steps. To put this aside for now, here we also have an option to optimize the campaign budget, so this is what it means that a budget is essentially how much money you were investing per day on Tik Tok, so if optimizing the campaign budget is on, it basically means that you are giving Tik Tok a budget for your entire campaign and you are allowing Tik Tok to figure out how it will distribute that budget among your ad groups based on what Tik Tok's AI think it will work best, so if you have a daily budget of $100 for For example, with this feature enabled, Tik Tok could go ahead and give one ad group $80 of that budget and leave the other AD groups with an amount very low.

This takes away all the control you have when testing ads, so it would be best to turn this on. function disabled, so down here you can configure your campaign budget. We're going to leave this blank for now as we're going to set up budgets at the ad group level so click continue and now as you can see here on the side we're at the ad group level so let's continue Let's go ahead and give this ad group a name. I'm going to call it broad, since I'm going to target as broadly and unrestrictedly as possible in this ad group.

Now we need to choose the optimization location, which is where the sales will be made since we are selling on our Shopify store. You can choose websites and down here we get into the Tik Tok pixel, so let me quickly explain what a pixel is to keep it simple. A pixel is a code that allows Tik Tok to track events in your store, so if someone goes to your Shopify store and adds an item to carts, the pixel is what will collect that data and send it to your account of Tik Tok, so to track these events we need to install a Tik.

Tok pixel, we will make it as easy as possible, so first open your Shopify dashboard and here we will have to install the Tik Tok app, so go to applications and here in the search bar enter Tik Tok, now select this app and click to install now we can use pixel install with one click which makes it very easy and fast so click on set up now and here you will need to connect your Tik Tok for business account so click click connect and if you are already logged into your Tik Tok account in a different tab, you will be able to connect automatically;

If not, go ahead and enter your login details and then click to connect now here, just click on Create and here we will also connect to the Tik Tok Ads Manager. When sharing data, you will get these three options, which are different levels of how much data will be collected from consumers, depending on their privacy policies. You may be able to choose the maximum if you are unsure. I recommend you just choose enhanced. You can do it too. click here for more information and here to change your privacy policies so select your option and click confirm now click finish settings and the pixel will be ready so if we go back to the campaign page here, you will see that the new pixel appears automatically now.

You also have to choose an optimization event which is basically what you are assigning to the Tik Tok algorithm to chase after. You can think of this as your pixel goal if you're looking to get sales on your Shopify store, the best option here is comprehensive. payments, this will ensure that Tik Tok's algorithm looks for users who are most likely to complete payments and essentially get their sales on Shopify. However, because we're still in the beginning steps, we'll actually choose add to carts so we can get started. feeding the algorithm once you have some events added to the cart you can then change this to complete the checkout and just so you understand this Tik Tok has a very powerful database and can very easily track which users are most likely to do something , so you can let Tik Tok's AI solve most of this, so choose add to cart and let's move on to the next settings now here about locations, you can choose between automatic or manual.

I highly recommend selecting your locations manually and only selecting Tik Tok. This will ensure that you only show your ads to very high quality traffic. Next, we'll get into the targeting here. You can select who you want to show your ads to. Now there are many different targeting strategies you can use. You could carry out demographic targeting of interest. Audience-based targeting looks like audiences and a few others, but because Tik Tok's AI is so powerful, we're going to do something completely different known as broad targeting or unrestricted targeting, this means we'll leave all of these settings as low as possible. broad and unspecified possible so that the Tik to to AI can decide on its own without limitations and believe me, Tik Tok does the job very effectively, so for this group of ads we will leave all these settings as they are, You can later create another ad group and try a different one. targeting strategy now, depending on where your Shopify store can deliver, you can still go ahead and select the countries you'd like to advertise in, you can do that here and then down here, depending on the budget and schedule, we'll go into the Budget ad group On Tik Tok, the minimum daily budget is $20, so keep this in mind if you want to create more ad groups later, if necessary, you can also start with a single ad group and then scale up later, we will talk more about that.

In a moment we'll configure when this ad group will run. You can choose to run it continuously so that ads don't stop running until we turn it off, or you can set a start and end date. It will continually continue and choose. Here you can also select specific times for your ads to run, although we'll go ahead and leave it on all day for the next parts. Just make sure you optimize for conversions. Now click on Continue and Now we are at the ad level, so this is where you will set up your ad content, which is known as your ad creative.

First we will give these ads a name and down here you can configure your identity. You can think about this. as the profile that is running the ad, click Create and here you can enter your store name and add your store logo. Now we are going to choose the ad format. You can choose between single video or carousel if you already have a video ready for your ad, you can go ahead and upload it here now if you haven't discovered it yet. There are different ways to create creative ads. The first option, of course, is to create them yourself if you don't want to use your own voice. the video you can use an artificial intelligence tool to generate voices.

I'll leave my favorite tool for this. Linked in the description now, if you don't want to create these videos yourself, I recommend paying someone else to do it for you. To make it a lot easier and probably convert better to make all of this super easy, what you can do is use a tool called Billow, which is a paid platform that connects you with the video creators within Billow. You can simply submit a task and the creators will request it. directly within the platform so that you can then explore their portfolios and see which is the best option for your brand.

Once you have chosen a Creator you can send them your product and they will deliver a video which will probably be the easiest and most effective way to get ad creative so I will leave a link in the description in case you want to try it and here is a A couple of quick tips to make sure your video is headed in the right direction. The most important thing is that a cat captures your audience's attention in less than 3 seconds. You need to make sure your video has an engaging start, so make sure there is some kind of wow factor in your product or that it is filmed in an engaging way.

I also recommend that you add an interesting offer at the beginning or end of your video, as it is a very important factor when selling. I also recommend adding subtitles as most users will first watch your video without sound, once you have it go ahead and upload it. your video and here you can see the preview of your ads. Now we'll go ahead and enter the text that will appear in the ad. I recommend adding a call to action and communicating your offer. Offers are extremely important for your ads to actually convert, so make sure you have an interesting offer, it could be buy 1 get one free, buy another get 50% off, 20% off etc. ., down here you will enter the URL of the landing page, which is where users will land once they click on your ad.

I highly recommend linking directly to your product page so the consumer is seamlessly guided through the funnel. Now click submit and your first ads will be ready. Here you can see that we have the campaign level, the ad group level, and the ads now, as I mentioned earlier. I recommend adding at least two ads per ad group, the idea is to test different ad creatives, so what you can do now is create a couple more ads to test with this one and make it very easy. You can simply click copy and keep it on the same ad. group and campaign and then create one or more copies.

Now all you have to do is change the creative, add your landing page link and then publish it now as you can see we have a new ad here in the ad group and just keep in mind that Tik Tok takes a few minutes on activating your ads, so if you still see a red dot here, that's perfectly fine, they will be running very soon, so now we have a full campaign set up and running if you have a bigger budget to work with. We recommend going ahead and creating another ad group within your campaign with a different targeting strategy.

This way you can try it out with this one to see what works best. A common structure you can use for this is to set up a broad targeting ad group, which is what I just completed an interest-based targeting ad group, so let me quickly explain what interest-based targeting is instead of let Tik Tok choose its audience between an unrestricted and completely broad setting. You can enter specific demographics and interests. Let me show you how to do this, go here to the ad group level and in your existing ad group you can click copy now, enter the name of your ad group and down here you can set optionsFor more specific guidance, enter the countries you would like to sell to. to the age groups that are probably interested in your product and down here under interests you can write the topic of your products, just keep it simple and the rest of the ad group settings should be done so let's continue with the ads. here you can go ahead and repeat the same process we covered earlier, add your ad title, add the creative landing page link and follow the same steps to create two or three different ads, as you can see within this campaign, now we have two different ones. ad groups, if you need, here you can edit the individual budgets for each one and here in the ads tab you will see all the ads that we have created, so now you are ready to start running your Tik Tok ads and , yes If you have good ad creatives with a solid offer and an amazingly designed Shopify store, then you're likely to see tons of order notifications, so the next question is what do you do when the ads work, how do you scale them?

There are two different strategies. which you can use to scale your ads, one is called vertical scaling and the other horizontal scaling. Vertical scaling is a simple and straightforward strategy. Simply add more budgets to whichever ad group is performing the best. Now, another way to scale your ads is with horizontal scaling. means duplicating the best performing ad groups and then replacing the poorly performing ads within that ad group with new ones Now, before making changes to your ads or turning them off, make sure you wait a couple of days and allow them to collect enough data ; this could take some time. patience, but with enough testing and experimentation you will arrive at the right one before making any changes.

It is also important that you learn to analyze and interpret your data. One of the most important metrics you'll want to look at is also your click-through rate. Known as CTR, this refers to the number of clicks your ads actually receive to help you understand what conclusion you might draw from a CTR, let's say you have a number healthy number of clicks, so a high CTR rate could be above 1.5% now let's say. Regardless of these clicks, you still don't get many sales. If that's the case because your ad gets a lot of clicks, you might conclude that your ad is actually performing very well, but the problem could be with your online store, so I would suggest taking a second look at your image prices. products and overall web design, now let's turn that the other way around.

If you are getting a very low CTR, meaning a very small number of clicks, below 1%, then I would suggest trying a new ad creative and keep in mind that sometimes a slight change to your video can have quite a big impact. in their results. A change in lighting angle or words can sometimes make a difference, so be sure to experiment with different videos until you get there. the right one and as you analyze your data, know that the right numbers for you as a reference will depend on what you sell and in what industry, so if you sell a luxury product, for example, it is absolutely normal to see a lower number of conversions by year. certain amount of ads Impressions I will leave you some additional help on all of this linked in the description, just be patient with all of this, keep testing and you might be one step away from getting tons of orders on Shopify once you reach a maximum.

When converting ad creatives, there are no limits to how much you can scale. You may be the next person to profitably spend hundreds of thousands of dollars a month on Tik Tok ads, so start where you can and move up once. Again, if you haven't signed up for your Tik Tok for Business account yet, make sure you find this link in the description and create your Tik Tok for Business account and if by any chance you haven't signed up for Shopify yet, I'll also leave the Shopify's best current deal linked in the description right now, it's $1 for the first month.

If you have any questions, feel free to leave them in the comments and I will do my best to help you. I'm so excited to hear more about your progress before you go, be sure to hit the like button and if you're looking for more tips on how to be successful online be sure to subscribe to the channel where I'll be sharing tons of useful information.

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s from beginner to expert level thank you very much for watching and see you in the next video