This is how your Data is sold | Apps that don't collect your Data | Data Protection

They let you play watch pop up chat and are the reason we spend too much time staring at our smartphones worrying about important things like whether our farm would need more pigs, but what if these

apps

were spying on us by listening to everything we do? Let's say

collect

every bit of our

data

and even sell it. I wish I was killing. We all know that

data

collect

ion or tracking is done regardless of the software, be it Android or iOS. Many applications access our personal information. This can be helpful, but it's definitely invasive. of our privacy then, who sells and buys

your

personal data, what happens to

your

data once

sold

and if there are privacy friendly

apps

, let's take a look at where we are, what we eat, watch or buy all that, it is not only important for We Banks, insurers, landlords and especially companies that have a product to sell, are increasingly interested in our personal data and data marketing companies deliver these so-called data brokers like Experian, they collect all kinds of information, analyze and package the data and sell it to companies and advertisers, but how?

Is it possible that Google and Apple's policy states that it is prohibited to share user data or sell it to third parties that do not improve the app experience or show in-app ads, so everything that happens within the scope of their electronic limits must be examined properly? Not really, and that's because Facebook's and also Google's businesses are based on advertising-based revenue. The two major companies manage their own advertising ecosystems, so not sharing their users' data protects their competitive advantage. However, smaller websites, like say your local events guide, have a strong financial incentive to share data with third parties and

this

is what the money trail looks like: the buyer pays the seller a fixed amount of money for the user data.

Here is an example of a company that has one million monthly active users and now the party pays five US dollars for the data of 1000 users per month, the selling company will receive five thousand dollars directly in their pockets, but here it is where it gets very interesting, users have to accept location tracking without that companies should not be able to track it. The problem is that most apps tell users that they are using location data, but almost no app says they are sharing it with a third party, and even if you restrict location access in an app, that won't necessarily stop it. know your location In 2018 researchers discovered that, incidentally, 581 Android apps, including dozens made for children, shared Wi-Fi hotspot names and MAC addresses.

If you want to learn more about how apps collect our data, check out our video report on tracking, click here or find the link in the video description, marketers say the information they collect is anonymous, but if a company knows where we eat, when we eat and how much we spend, can you still call that anonymity once they bought our data? Data brokers create profiles through so-called data mining. search for patterns and trends in large data sets most data management organizations combine two or more techniques to achieve the most accurate result possible let me quickly explain two of them an association

this

is one of the data mining techniques The most well-known techniques are also known as the relationship technique because it focuses on deciphering the relationship between two different sets of data.

For example, data brokers can identify that I always buy ice cream when I buy chocolates and therefore suggest that the next time I buy chocolates I might also want to buy ice. cream also group different data is grouped into a single group if data brokers use clustering on our data sets they gradually get a unique user profile which is used to push specific products and services. An example that mobile phone companies can predict what customers are. are likely to leave for another company, they aggregate information such as how often you call customers, the websites you visit, and other metrics.

You then get a probability score and based on that score, you receive specific offers. If you are at high risk of leaving, it is as easy as this non-free service is actually free if you do not want your data collected there are a few things you can do using a VPN virtual private network and don't forget to clear your internet cache and the cookies regularly, but there are some that respect privacy. apps that do not collect your data and here are two of them that you may find useful in your daily life. First connect with WhatsApp, the most popular messaging app owned by Facebook.

The alternatives must be able to compete with the multi-billion dollar Empire, since it is not possible, they have to convince users with something that distinguishes them from WhatsApp Wire. It was launched in 2014 with data

protection

. It's part of their business model. In 2016, co-founder and CEO Allen Duritz explained why our digital privacy is abused and there is no way to track it and how to deal with it when breaches occur, as its launch cable has proven to be a safe alternative to establish messaging services, including Skype. The app is available for both your smartphone and computer and is free if you use it.

Only for private reasons and the best thing is that it does not collect any data. Now all I have to do is convince my friends to switch messaging apps to Dr. Koh dr. Koh is available as an application and as a search engine, this means that you can also use it with other browsers such as Google Chrome, Firefox or Safari. The application does not use cookies to track you on the web, in fact, it does not collect any personal information. It does not record your searches at all and automatically hides your IP address from the sites you visit.

This is very different to competing browsers which often offer the ability to work in incognito mode, but that only prevents your own computer from storing your website data and data brokers can still track you when you browse the web. incognito. The downside of duck targeting is only noticeable when you do fuzzy searches. Google, with its tons of collected information, will do better. Are you worried about data brokers selling your data and privacy-friendly alternatives? Do you use? Let us know in the comments. If you have a digital topic we can cover, let us know too. I hope you enjoyed this video, bye.