WWDC San Francisco 2008-iPhone 3G Introduction (Pt. 1)

Now we do discover what our next challenges are, the next mountain we have to climb to get to the next level, so what are these next challenges? Firstly, 3G networks, faster networks, secondly, enterprise support, as we have heard, third parties. 4th app support, we need to sell iPhone in more countries, how do we know this? We have sold iPhone in six countries so far, but believe me, they are used in many more countries, they are used all over the world, etc. It is clear that there is a demand for iPhones in many more countries and last but not least, everyone wants an iPhone but we have to make it more affordable and we know this because we go out and talk to people who did not buy iPhones and the number.

One of the reasons everyone wants one is because they simply can't afford it. Some of them can't afford it, so we need to make the iPhone more affordable so that when we get to the iPhone's first birthday, we'll take it to the next one. level and today we present the

iphone

3g we have learned a lot with the first

iphone

we have taken everything we have learned and more and we have created the iphone 3g and it is beautiful this is what it looks like even thinner on the edges it is really beautiful it has a Full plastic back They are really nice solid metal buttons Same gorgeous 3.5 inch screen Camera with recessed headphone jacks You can use any headphones you like Improved audio Dramatically improved audio It's really cool and feels even better in your hand If you can believe it, the iPhone 3G is really wonderful.

Now how does the iPhone 3G address these things? Well, let's take a look first of all, let's take a look at 3G. Why do you want 3G? Well, you want it for faster data. downloads correctly and there is no place where you want faster data downloads than the browser and downloading email attachments, so let's take a look at these first, browser first, we take an iPhone 3g and on the same phone in same location we download a website on edge and I downloaded the same website using 3g and we capture the videos so let's see how we do it let's go to the races here it's a website with a lot of images in its complex layout 21 seconds on 3g uh , okay, 59 seconds on the edge, so the same phone in the same location 3g 2.8 times faster, but it's even more noticeable when you look at this next to wi-fi, you can see that the 3g speeds in They actually come close to those of Wi-Fi.

This has been my experience using the phone like Well, it is incredibly fast, this is also quite surprising. We take two other latest generation 3G phones, download the same web pages and the iPhone 3G is 36 percent faster than the Nokia N95 or the Traj750, so that's great and look at the By the way, the result is a web page full on the iPhone and slightly less on some of these other products, 36 percent faster. Now let's look at a very typical scenario where you have an email attachment that you want to look at it, tap it, let's do the same thing here, same phone, same place.

The 3g version downloads in five seconds and the Edge version in 18 seconds, which is 3.6 times faster on the 3g version, so we can now see a real difference in download speeds. And again, if we compare this to Wi-Fi, you'll see that 3G is close to Wi-Fi speeds, so we can clearly get faster data. One of the things we are also very proud of is that we are doing this with great battery life the iphone 3g battery life the standby life or the standby time we have increased to 300 hours of standby time 2g time of talk time we have been able to increase from 8 hours to 10 hours in 2g talk time these other 3g talk time, excuse me, these other phones have 3G talk time in the range of three to three and a half hours.

We've managed to get five hours of 3G talk time, which is truly an industry-leading amount of time. We are very satisfied with this navigation. From five to six hours of high-speed browsing, video, seven hours and audio, we've managed to get 24 hours of audio, excellent performance, great battery life. Another thing that benefits from fast data, of course, is GPS, and we've integrated that. the new iPhone 3G as well, so as you know, location services are going to be very important on the iPhone, with the iPhone 2.0 software, you saw a little bit of that today, it's going to explode and of course we get location data of cell phone towers. data we get location data from wi-fi and now we also get it from gps and using the gps data we can track so as an example here we are going to drive we recorded this on lombard street lombard street is a fun street in san Francisco that zigzags and here we are driving down Lombard Street and we can track as we move using GPS so it's fun to get the idea so built in GPS and much faster data so we think we can check. turn off 3g and add built in gps to boot fine, then into enterprise support as we explained above, full Microsoft Exchange support using activesync built into iPhone 2.0 software, all secure VPN and other security standards, everything everyone asked for, built in and we have obtained it. tremendous feedback from business users that we are exactly on the right path and we know that we can now mark the enterprise support third party applications the SDK the great tools you saw the great applications and we have the best way to distribute them in the world we think we can mark Support for third-party applications More countries We distribute the iPhone in six countries Today we set the goal of 12 countries for the iPhone 3G and an ambitious goal of reaching 25 countries in the coming months Well, how do we do it?

Let me show you