The Disturbing History of Coca-Cola

coca

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cola

spends billions on advertising every year but will never try to sell you their products they sell an idea happiness harmony togetherness but some would say it is a distraction from the

disturbing

truth there are many serious accusations against the company that have caused diseases, droughts, exploitation and many worse things, so buckle up. We will embark on a journey through the incredible

history

of

coca

spanning three different centuries. We will examine how Coca-Cola really became one of the most recognized brands of all time and what it costs because one thing is for sure you don't build an empire selling sugar water by telling people the truth king size coke gives you that new and refreshing feeling there is nothing like iced coke back in the 1880s there was a There was a sort of backlash against doctors and people started using home remedies instead and a group of deceitful businessmen took advantage of this opportunity and began creating potions and elixirs that they claimed had a wide variety of medical benefits;

The truth was that they were mostly dangerous and ineffective concoctions of several different chemicals, but without any regulation, they could claim whatever health benefits they wanted, so business was booming. One popular patent medicine was called vin mariani, which contained a mixture of wine and cocaine that was supposed to cure almost any ailment or illness, as long as three were drunk. glasses every day and one person who loved this drink was a man named John Pemberton, a war veteran who had been seriously wounded in battle. The doctors really thought he was going to die and gave him morphine to try to mask the pain.

In the final hours, John somehow survived. However, he developed a serious addiction to morphine, so when he discovered Vim Mariani got hooked on the drink, he thought it was helping him overcome his morphine addiction and, of course, after drinking it he really felt better. But that's not because it was medicinal, but because it contained wine and cocaine, but since Pemberton loved the drink and was a chemist himself, he decided to create his own version and in 1884 he launched the French wine coker which was basically a copy of vin mariani with a couple more ingredients were added and yes this imitation drink would soon become coke, now to be fair to pemberton he wasn't a snake or a salesman deliberately trying to scam people he really believed in his products, however, pemberton's timing was terrible.

A year later, prohibition reached many states that banned alcohol. Pimberton had to remove the wine from his drink and replace it with carbonated water, but this left the drink tasting very bitter, so he added a large amount of sugar to counteract that now that the wine was removed, he could continue selling coker. French wine, but they needed a new name. Fortunately, Pemberton accountant Frank Robinson came up with a catchy-sounding suggestion: Coca-Cola. Now the company would later claim that the name means nothing and is just a nice-sounding alliteration. Of course, this is not true, the name was a reference to the two main ingredients of the drink, the colonel which contained caffeine and the coca leaf which contained cocaine.

To this day, Coca-Cola denies that its formula ever contained cocaine even though it is very well documented. It contained the coca leaf that contains cocaine. Finally, in 1929, they would find a way to remove all active cocaine from coca leaves, once it became clear that cocaine was not the magic medicine they had first thought, but back in the 1880s, no one was worried. because of the cocaine in the drink, so now that the wine had been eliminated, Coca-Cola could continue to be sold. The only problem is that not many people bought it. Pemberton was still trying to sell people on the medicinal aspect of the drink.

Early Coca-Cola ads described it as a wonderful, harmless brain tonic that relieves headaches and upset stomachs, but sales were slow because there were countless other patent medicines offering the same thing, so Cope didn't stand out while Pemberton He was getting sicker and his pain was getting worse. His addiction grew stronger and by 1888 John Pimperton was dead. The tragedy is that he had no idea that his drink would soon become one of the most well-known drinks on the entire planet. Just before Pemberton died, he sold the company for two thousand three hundred. dollars to an ambitious workaholic named Asa Candler.

Candler then began purchasing all the outstanding shares owned by other people so that he could have the company completely under his control. Further investigation would discover that Canelo may not have actually purchased all of those shares, as some of the documents contained. forged signatures, we may never know exactly what happened because Kendall even had the company's early records burned to cover his tracks, but all of that was irrelevant because in the 1890s, Asa Candler was completely in charge of Coca-Cola, but remember that the drink was actually not that popular at first, so candler started filling the city with coca-

cola

branded posters and banners, they even painted the logo on barnes and basically plastered the coca logo on it. queue on anything they could so that people would start seeing the logo wherever they went, but One of Coca-Cola's first marketing strokes was to contact all the pharmacies in the area, get a list of their main customers and send them a free coupon for Coca-Cola.

The logic was that by offering people a free trial, they would become customers for life. especially since the drink contained several addictive chemicals; However, it soon became clear that advertising Coca-Cola as a medicine was the wrong strategy, instead of just marketing it to people who were sick, they could market it to everyone by simply positioning it as a tasty, relaxing drink that anyone could enjoy. This had the added benefit of decoupling Coca-Cola from the patented drug industry, which would soon face a lot of scrutiny once people realized that most of its claims were complete lies. Coca-Cola's mass marketing strategy was a great success as sales began to grow rapidly.

Candler reinvested more and more money into advertising and even began paying movie stars and athletes to endorse the drink. It's just that Coca-Cola, yes sir, much of Coca-Cola's success is due to creating a healthy and positive image in people's minds of what the drink represents and what better way to do it than to pay celebrities popular to recommend the drink that they even began to feature Santa Claus in their advertisements at Christmas, always holding a coke to establish the connection in the minds of young children between coke and the joy of Christmas, of course, None of this marketing may sound particularly special, but at the time Coca-Cola pioneered many marketing strategies that soon became commonplace, for example, sexual sales may be an advertising cliché these days, but very Few mainstream companies exploited this as much as Coca-Cola.

What they did with their use of Coca-Cola Girls, attractive women who always had a Coca-Cola in their hand, they even created a statistics department to analyze traffic and car movement in supermarkets in order to determine the most effective to place their ads and as new technologies were introduced. From radio to television, Coca-Cola was always willing to invest advertising money in these new media to ensure that everyone everywhere knew about its products initially, although Coca-Cola was primarily sold at soda fountains, this allowed Coca-Cola saved enormous amounts of money because they simply had to distribute the syrup and then whoever sold it mixed it with carbonated water, so the cost of shipping and distributing the coke was much lower, but one day two lawyers named benjamin and Joseph arrived at a chandelier with the idea of ​​bottling it.

Candler thought this was a really dumb idea, bottling was very expensive and complicated, but Benjamin and Joseph said they would bear all the cost and take the risk, so Canda agreed and signed a contract that gave them all the bottling rights to Coca-Cola. Queue for just a nominal fee of one dollar. Candler figured he had nothing to lose in the unlikely scenario that this bottling idea actually turned out well; It just meant that it would sell a lot more coke syrup, of course, as we now know that bottled coke was an unimaginably huge success, customers loved bottled coke, so at first This was great for Candler, it meant that the bottlers They were buying lots and lots of coca syrup from him and this was a great source of income for the business, but there was a very important problem because Canada had not believed that bottling coke would work.

There was almost no thought put into the contract he signed, so there was no deadline set for the deal and no mention of changing the price if the cost of producing the coke syrup increased. What this means is that Asa Candler had given the bottlers a never-ending contract. supply them with coke syrup at the same low price no matter how much the cost of raw materials increased, this would lead to multiple lawsuits between coke and its bottlers for decades to come, the coke company would end up paying untold millions of dollars to buy back some of the rights Candler had sold for just one dollar, but in the early 1900s this was not a concern for Candler because Coca-Cola sales were higher than ever and growing every year, of course, this was actually not For the product there were countless very similar drinks on the market and remember that Coca-Cola was an imitation of another drink.

Anyway, the reason for the rapid growth was that marketing each year Coca-Cola spent more and more money on advertising and each year Coca-Cola sales grew, however it could be said that Coca-Cola's biggest successes would come From a rather surprising source, once World War II broke out, it was announced that sugar would be rationed, yet Coca-Cola made the absurd claim that they should do it. be exempt from sugar rationing because coke was an essential product in wartime and, even more absurd, the government accepted that this was largely because Coca-Cola spent huge amounts of money lobbying the government.

Coca funded countless studies to try to convince the government of the benefits of Koch and claiming that Coca would maintain morale and provide an energy boost to soldiers. Eventually, the US government agreed to appoint a Coca-Cola executive to the rationing board, who then gave Coca-Cola an exemption from sugar rationing, while all other companies had to reduce amounts of sugar they used during the war and coke didn't stop there the president of coca-cola publicly promised that we will see every man in uniform receive a bottle of coke for five cents wherever he is and whatever it costs now to our company By selling at this low price, Coca-Cola would lose money with each drink sold and yet this decision was absolutely brilliant, first of all in the eyes of the public and especially the soldiers, it created a strong connection between coca and the war effort and helped coca gain a wide following. support and goodwill in the minds of millions of Americans coca and patriotism were connected.

Coca took this opportunity to run new wartime ads showing soldiers holding bottles of coke, but not only that behind the scenes Coca had made a deal with the government to get money to help. They set up Coca-Cola bottling plants overseas, claiming it would extend American influence and boost soldier morale, but what it really meant was that the taxpayer was helping to finance coca's international expansion during the war. 64 coca bottling plants were established around the world on different continents funded mostly by governments, in fact the technicians who set up coca-cola plants during the war were considered as vital as the people who repaired tanks and planes and As coca was now accessible to soldiers wherever they were in the world, they began sharing the drink with locals helping the spread of coca to more new countries.

The soldiers were so grateful that coca gave them the taste of their home during the hell of the war they became the biggest proponents of the drink the US military basically became a coke sales force introducing new people to coke wherever they went so the war had a devastating impact on most businesses and peoplecoke was expanding faster than ever around the world as of today there are only two countries in the world that do not sell coke cuba and north korea and the deals that coke made during the war were largely responsible for the rapid global expansion of coca throughout the planet.

Now there's just one small problem with this touching idea of ​​Coca-Cola as a patriotic company looking out for American soldiers, and that is that during the war, the Coca-Cola company also supplied coke to Nazi Germany, yes, while that in the US, coke preached about supporting the troops in Germany, they were busy trying to disassociate themselves from anything American and often displayed the coke logo along with swastikas, even coke was distributed. In Hitler Youth rallies and Nazi educational pamphlets, Coca-Cola was literally playing both sides - after all, Germany was a huge market for them; However, as the war progressed, restrictions were introduced that cut off the supply of many products to Germany for most multinational corporations.

It meant they could no longer sell their products to the Germans, but the head of Germany's largest coca bottling operation, a man called Max Kaif, had an idea to counteract these restrictions. He got local chemists to create a new drink that was vaguely similar to coca, but rather Instead of being prepared with coke syrup that could no longer be imported, it was made with leftovers from other food products such as apple fiber, this new drink would later be called fanta and, since many other drinks had been banned due to the war, fanta. It became a huge hit in Nazi Germany.

Some sources even suggest that Kaifu was forced to work in concentration camps to help produce it. What we know for sure is that at the end of the war all profits from this new Fanta drink returned. Coca-Cola and Max were given a promotion at the Coca-Cola Company and in 1955 Coke was selling Fanta in many different countries around the world. The world, of course, like much of her story, Hope attempted to distance herself from what she It really happened, however, Coca-Cola would never have been able to expand around the world so quickly if they didn't have a team of polygons that could speak multiple languages. brings us to our video sponsor Lingoda, the largest online language school in Euros offering courses in English, French, German and Spanish, whether you are looking to travel the world and be able to talk to locals or you want to do business in another country learning.

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Join now with my link in the description below and get 20 euros or 25 dollars off your deposits. Then let's get back to the story. Coca-Cola will try to tell you that their biggest secret is the secret formula of the drink which is hidden in a high security vault for dramatic effect, but the formula is not so secret, it's on Wikipedia of course, the success of Coca -Cola has very little to do with the formula that you were able to create. a cloned product, but you will never be able to compete with them. Let's see why one day a teacher at a new school suggested to the principal that they had some healthier options in the school vending machines, like some fruit juices.

She was horrified when she was told it wouldn't be possible because the school had an exclusive contract with Coca-Cola. Coca-Cola paid him three thousand dollars a year or about a dollar per student to be able to dictate what product the school sold. It turns out that contracts like this. had been hit by countless different schools as part of the coke cradle to grave strategy basically the best way to turn someone into a lifelong coke user is to make sure they drink it from the earliest age possible. A coca marketing manager noted that it is much easier to get it. converting them at a young and vulnerable age into a lifelong cult customer than trying to convert them later, when they are older.

In some of the contracts, the school could even make additional money by selling more Coke to their children, and since many schools were short on funds and desperately needed money, they would protect Poke products for their children. This is just one of the many ways Kokov managed to get around the rules on advertising to children. Another way is that Coca-Cola has produced countless collectibles, including Barbie dolls, card board games. delivery trucks and other toys that claim to be for adults, and of course there are all the Christmas advertisements that deliberately conflate Santa Claus and Coca-Cola in the minds of impressionable children.

In 1982, Coca-Cola even purchased photographs from Columbia so they could easily integrate product placement into their films. although they later sold the movie studio and decided to just pay other companies for coke product placement, but product placement in family movies is a clever loophole that allows them to get around the rules about targeting children and it works. Research has shown that even for babies coca is one of the most recognized brands in the world, but in the 1980s a problem was emerging for coca as more and more data accumulated about the negative health effects of coca. , there had always been concern about coke rotting teeth, but new data emerged. showing the serious effects that cocaine had on obesity, diabetes and a host of other health problems, for example, one study of children found that even just one extra sugary soft drink a day gave them a 60% greater chance of having overweight, another showed that if babies are exposed to high sugar consumption they will be conditioned to depend on sugar for the rest of their lives.

For a brand that relies on its image of health, it was a big setback to be so directly connected to such a wide variety of health problems, especially since Coca-Cola was actively pursuing a strategy of offering increasingly larger portions of its drink. It didn't help that the drink contained caffeine either. Coca-Cola claimed this was purely for taste reasons, but in blind taste tests people couldn't tell the difference. with a caffeine-free version, this left some people wondering why cocaine kept adding this addictive caffeine to a drink so sold to children; However, the soft drink industry had come to a similar conclusion that the tobacco industry had become easier to eliminate. doubt the science than debate the policies because you can always argue that more research is needed, so behind the scenes coke was investing hundreds of thousands of dollars in studies to cast doubt on the connection between soda and obesity and diabetes, as expected, the studies paid for because in general, cocaine claimed that coke did not cause many health problems, however, they conveniently did not mention who had funded those studies. closed doors on donations to certain politicians campaigns for special treatment for cocaine also continue to invest billions of dollars in sponsorship of athletes and major sporting events to try to create the illusion of a connection between great sporting performance and coke, no matter how good coke is.

They felt they could only stop for so long before the science became too undeniable to question, so they began to expand into other drinks, for example a brand of bottled water called dizzani. However, this immediately backfired when it was released in the UK, as this bottle was quickly discovered to be expensive. Basically, the water had just come out of a local tap. Now Coca-Cola tried to defend themselves by explaining that they put the water through some kind of purification process, but this only made things worse because it turns out that they had accidentally added a defective batch of contaminating minerals. water as a result of half a million bottles in circulation had to be withdrawn from stores due to safety fears, i.e.

Coca-Cola's attempt to produce a healthy drink ended up being accused of selling expensive contaminated tap water, However, this was not the worst of the coca contamination problems in 1999 in Belgium, children began to get sick after drinking coca-cola, which eventually led to the recall of all coca products. France also reported that more than 100 people became ill from bad coke and temporarily banned its products. Also, the company was very slow. he did not respond to any of these issues and was accused of not taking the issue seriously enough. Then, in India, coke was accused of contaminating groundwater with sewage.

Koch actually admitted that they had a sewage problem, but insisted that they fixed the problem; however, later independent tests still found traces. of toxic sludge produced at Indian Coca-Cola plants that have reportedly left the land barren, killed local animals that drank it, and destroyed the livelihoods of local farmers. The center for science and environment in new delhi also announced that it found pesticides in both coca and pepsi that consumed for a long enough period could cause cancer, birth defects and serious alterations of the immune system, a woman of A local village told reporters before this company appeared, our lives were comfortable and beautiful after the company came, within six months, the taste of the water changed.

Another said that when we bathe our heads, swim, It hurts and we scratched everywhere and the environmental

history

of coke continued to get worse. The company also operates bottling plants in several drought-plagued areas and officials have blamed coca for a dramatic decline in available water this year. The problem was particularly serious in some parts of Mexico because between 2000 and 2006 the president of Mexico was a man who had formally been director of Coca-Cola Mexico. The president began giving his former company favorable treatment after being elected and during his presidency he gave it to Coca-Cola. queue 27 water concessions that many say allowed coca to contaminate the water and even steel water, owned by indigenous people, a local resident stated that there used to be a lot of water here now there is a shortage, they are not paying anything and only They are taking our water.

During this presidency, Coca-Cola sales increased by 50% and it became the most popular drink in the country. Critics say this is another example of Coca profiting from shady deals with politicians. Of course, Coca-Cola has always had to acquire large amounts of natural resources to be able to. In fact, it is the largest buyer of sugar in the world. However, as the 1990s rolled around, coca began to face even more negative publicity. For example, in Mexico City, one merchant said he was told his coke deliveries would stop unless he removed an alternative cola from his store. Meanwhile, in Brazil, Coca-Cola controlled a new type of vending machine that would increase the price of coke depending on how hot it was outside, also to further increase sales figures and deceive investors who were dedicated to refilling the coke. channels, forcing distributors to buy more syrup than they needed at the end of the quarter to make Coca-Cola's profits look better than they really were.

However, the backlash against Coca-Cola peaked when a campaign called Stop Killer Coke was launched in 2003 claiming that the Coca-Cola company was responsible for the murder of union members working at coke bottling plants in Colombia now manages to deny it and the exact truth remains unclear, but what we do know is that since 1989, countless unionized workers employed at Coca-Cola bottling plants in Colombia have been murdered and many more have received threats of death. Death, in fact, in 2001 the International Labor Rights Fund filed a lawsuit against Coca-Cola butlers alleging that they had openly hired death squads to intimidate, torture, kidnap and even murder union leaders in Latin America.

A few years later, Guatemalan workers filed another lawsuit alleging that they and theirFamilies at the Cocom bottling plant had been victims of violence after workers decided to join unions. They wanted to join a union because some workers earned only 15 a day for 15-hour shifts; However, there were again accusations of kidnapping, torture and murder. Union leaders and their now Coca-Cola relatives argued that the Guatemalan plant is independently owned and that Coca-Cola had absolutely no knowledge of these incidents and that Coca-Cola may actually be telling the truth. Here we don't know if they really colluded or knew about the violence or if they simply benefited indirectly, but either way the unions have been decimated by attacks and threats and in some parts of Latin America the bogeyman has been referred to as the spark of the death, what we do know with certainty is that the more the coca situation is analyzed, the more its healthy image is destroyed, they try to present, for example, Ace Asa Candler, the businessman who incorporated the Coca-Cola company.

Cola and played a key role in popularizing the drink. He once said that the most beautiful sight we see is child labor. The younger the kid started working, the more beautiful. However, before we all get out the pitchforks, I think it's important to recognize that if you look at any giant company with such a long history, you'll probably find some ethical disasters in its past that They are not an excuse, but a reminder that business is brutal. Many of the same criticisms of Coca-Cola also apply to many of its competitors, and of course Coca-Cola has also done a lot of good for the world.

We cannot draw conclusions from only one side of the world. History is never black and white, what's ironic is that some of the worst press Coca-Cola has ever received had nothing to do with any of these moral or legal issues. No, the biggest reaction of all came from changing the flavor of his drink, coke. The cola company was offered the opportunity to buy Pepsi's business several times, including for just fifty thousand dollars in 1933, but Coca-Cola turned them down. Instead, Coca-Cola attempted to sue Pepsi for using the word cola in their ads, claiming that they were trying to rip off Coca-Cola. -cola products this backfired when pepsi countersued coca-cola which was using anti-competitive tactics to build a monopoly the courts agreed and ruled that kola was a generic term that anyone could use;

However, as Coke lost the opportunity to buy Pepsi, they ended up locked in an ongoing marketing battle with them. At one point, Coca-Cola and Pepsi began reducing their prices and offering discounts to try to compete with each other, but soon They realized that this hurt them both, whether they made a secret deal behind closed doors or not is unknown. But soon both returned to their normal prices and tried to compete on advertising, but finally Pepsi had the simple but brilliant idea of ​​competing on flavor. In 1975, pepsi launched the pepsi challenge in which they gave people two white cups, one with pepsi and one with pepsi. that contained coke, people didn't know which was which and were encouraged to try both to see which they preferred.

The test results showed that Pepsi was preferred by a little more people, so Pepsi started using this statistic in all of its advertising and around the world. In the United States, more people denied that this was true, but when they conducted their own tests they found that Pepsi scored slightly higher in a blind taste test, while Coca-Cola was slowly but steadily losing market share. They tried everything: huge marketing campaigns and price promotions, but each year coca cola's market share decreased slightly and pepsi increased slightly it started to seem like maybe pepsi's challenge was right the problem was that more people simply preferred the taste of Pepsi and so Coca-Cola began an incredibly secret mission that they were going to change the formula of Coca Cola.

After rigorous testing and trials, they discovered a new cola formula that consistently worked better than the original Coca Cola and Pepsi time and time again. , they repeated the blind taste test and the data was clear, the new formula was more popular and therefore, just before Coca-Cola's centenary they did the unthinkable: they changed the Coca-Cola formula and replaced it with a new Coca-Cola Coca-Cola is about to announce what it calls the most significant development in its history Pepsi Cola says Coca-Cola is simply trying To match the success of Pepsi, these two products, Pepsi and Coca-Cola, They've been locking eyes and IMO the other guy just blinked and the chaos immediately started.

Every day, thousands of phone calls and letters arrived at Coca-Cola offices. They were a mixture of anguish. people were begging for the old version of coke mac and people who were downright furious with coco had the nerve to take away the original formula. filled with reports of outrage and the coke hotlines were constantly filled with complaints for months when new coke ads were shown on big screens and in stadiums people booed loudly it became popular to hate the new coke of course many of the people who They complained they hadn't even tried the new formula, as one cocaine employee put it, we could have introduced the elixir of the gods and it wouldn't have made any difference, it soon became very clear that the taste had not been the problem, it didn't matter if the new coke technically tasted better in blind taste tests the success of coke had never been about taste in the first place thanks to its incredible marketing the world saw coke as an old friend a part of life everyday life for about 100 years coca had been present unchanged no matter what was happening in the world it was an icon and changing something that meant so much to people was considered a betrayal an angry letter commented that changing coca is like making the grass be purple another claimed that you have taken away my childhood Even months later the protests were not extinguished and it soon became clear that the company had to return to the old formula;

They had made a gigantic mistake; There were very few cases in history of such a strong reaction against the company's decision and yet, despite that, the new disaster ended up being One of Coca-Cola's greatest marketing triumphs is seen when the Coca- Cola relented and brought back the original formula under the name Classic Coca-Cola. Suddenly, all the anger turned into euphoria and praise. Suddenly, every letter and phone call coming into the company was filled with adoring, appreciative fans. company and commenting on how much it meant to them, one coke marketer said he would have thought we had invented a cure for cancer immediately after reintroducing the old taste of coke, sales increased dramatically the week trade called the whole thing marketing mistake of the decade, but some skeptical analysts felt the company had set this all up for advertising purposes and to remind customers how much coke means to them.

If the whole stunt was really planned, it would be one of the best marketing strategies imaginable, but that wasn't the case at all. a catastrophic error of judgment on coke's part, they had actually thought that people would prefer the new coke, in fact even after reintroducing the classic version, they also kept the new coke available in stores because they thought that once people had more time to try the new flavor, eventually people would convert. to the new formula I am Don Keogh president of the Coca-Cola company when we presented the new flavor of Coca we knew that millions would prefer it and millions do and we knew that it would surpass the taste of our main competitor and What we did not know was how many thousands Of you would call and write to us asking us to bring back the classic taste of the original Coca-Cola.

Well, we read and we listened and you know, the rest, they're both yours, the new Coca-Cola flavor and classic Coca-Cola, your right to choose is back, but they were wrong again. Sales of new coke never improved, and it was eventually removed from circulation entirely; However, despite being so completely wrong, the end result was that the new coke had inadvertently made people realize how much they loved the original coke, it all helped make people feel more attached and loyal to coke than ever, which is why new coke was one of the most successful mistakes in history, but here's the craziest part of all this: it was proven time and time again that In a test in the that people didn't know what the drink was, people wrote down new Coke, the best Pepsi second, and original Coke third, and yet customers had overwhelmingly decided they wanted original Coke, they wanted the The biggest compliment Coca-Cola marketing could hope for to create the image of Cochlear in people's minds is so powerful that it overrides the logic of taste or data. in many ways.

Coca-Cola was still operating on the same principle that the patent medicine industry had used all those years. It's not about what your product actually is, it's about what your customer thinks your product is, it's about what it represents and that's why Coca-Cola continued to spend billions and billions on advertising each year despite the fact that about 94 percent of the world's population recognized the The Coca-Cola logo is already drunk and more than 2 billion servings of Coca-Cola are drunk every day. Coca-Cola is based on an image that needs to be constantly reinforced because you can surely hear about the devastating impact of Coca-Cola on children's health, its pressure on governments and the countless controversies it stirs up.

I've tried to sweep it under the rug, but does it really make any difference? Because ultimately, they've never tried to sell you their sugar water, they sell you the good times, friends, family, and happy memories. Cocaine is positioned as an old friend and, hey, what is it? a little controversy between friends