Why Some Designs Are Impossible to Improve: Quintessence

Some

designs

don't change much - the clip, the big pen, the Cordy keyboard layout and even the PlayStation controller - go decades and

some

times even centuries, but these

designs

barely change at all, they are quintessential why

some

designs last. decades while other seemingly better alternatives I never understood this exact question was asked by Technology Connections in their video about the Sunbeam toaster. Check it. You start by inserting the slices of bread into the slots and then what did it do? The bread just went down on its own. All you do is place the bread in the toaster, the bread automatically descends and then rises again a few minutes later with the perfect level of toastiness.

This is how all toasters should work, so why don't all toasters work this way? Why isn't Sunbeam working? Toaster The quintessential toaster design that we all know for something to become a quintessential design has to address at least five key points. The first thing is that it must be a reliable, high-quality object. I would say the Sunbeam toaster achieves that. Let's look at the second point, although it has to be large scale and very prevalent, the quintessential designs, really popular, are usually made by the millions or even billions, it is extremely successful and prevalent, it sets the standard, it just becomes ubiquitous and it is unlikely to be expected. able to sell millions of Sunbeam toasters, although the toaster first cost about $23 in 1949, which was something like a third of a weekly wage at the time, and although relatively simple, the Sunbeam toaster is still much more complex In other toasters, each part added to a mechanical assembly is another potential point of failure.

I've heard mixed reviews about the reliability of the sunbeams. Some say it's the last of decades, others say it breaks constantly. Plus, it only works with specific types of bread. The Sunbeam's biggest selling point is the fact that it's automatic - you just place the bread in the slots and it does all the work for you - but for most people I'm not sure that's a big enough reason to pay a third of your weekly salary. There's value in pushing the lever down, it adds enough of a personal touch and also adds some tactile feedback which is quite nice.

The Sunbeam toaster has enough quality to be a quintessential design, but it doesn't scale. Not enough of us are willing to spend that much money on a toaster, and the mechanical complexity makes it more difficult to manufacture millions of units effectively. Now a normal toaster is not perfect but it is good enough, we learn to live in a world of imperfect things just as we learn to live in a world of imperfect humans the Sunbeam toaster attracts a very small audience and that is great, okay no you should always cater to the masses look how excited Alec was about the toaster what's going on that's something special and the Sunbeam is still a great design, but it's not quintessential, designing the process of how something is made is just as important as The design of the object itself, the clip is a great example of this, this design is incredibly effective and the fact that 11 billion of them are sold every year is proof of this, but there are actually better clip designs out there.

This clip design was patented over 30 years ago. It is much sturdier and can therefore hold more papers than a standard clip. It doesn't deform so easily. Because? Isn't this the quintessential clip design? It all comes down to large-scale production. The standard clip manufacturing process is incredibly efficient. It's just a 4-inch wire bent three times using a beautifully simple machine. The standard clip we all know was never patented, but the process. To make one you need a quintessential manufacturing process to support a quintessential design in the manufacturing process, each additional step increases the price of the final product.

Another way to achieve scale and

quintessence

is to take advantage of laws, patents and copyrights to ensure that your design remains the dominant force in the market. This is the magnetic light flashlight commonly used by law enforcement. If you know anything about flashlights, you've definitely seen this or maybe you've been an unfortunate soul on the other end of a police interrogation with one. of them shining in your face, but most people haven't heard of Mag Light's cousin, the Kell light. Now the Kell light was manufactured by a different company. It's actually the original design and the Mag light came a few years later.

Both designs are very similar. each other, although before cell light flashlights were fragile and unreliable, the Kell light was made of durable aluminum, although the sales team literally hammered nails with the light to show how durable it was. A big part of the Kell light's sales pitch was that it could hit suspects. with the flashlight instead of using a standard police baton very effective use of the police budget there is a two for one deal Maglite adopted a sales design almost identical to the Kell light so why has Maglite been selling over 10 million of flashlights every year since the 1980s, while Kell light is the original innovator and remains relatively unknown, so I'll tell you, but first let's talk about Opera, the sponsor of today's video, it's a great browser that is completely customizable.

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It's super intuitive and clean and even the transitions between tabs look really great with intuitive tab navigation Integrated messengers Amazing screenshot tools and customizable workspaces Opera is the browser that has everything you need to browse the web smooth and intuitive way thanks to oper for sponsoring this video use my link below to download Opera today. Well, back to the video. Why did Maglite sell 300 million flashlights while Kell lights up? The original innovator remains unknown. First, Maglite introduced an adjustable focusing light beam which was a significant innovation even though it sometimes created a large black hole in the middle of the beam despite its flaws Maglite is still considered the quintessential flashlight design of the 20th century. , but what really set them apart was their aggressive legal strategy because Maglite is a pretty good flashlight and many people tried to copy its 1986 design.

Through 1989, Maglite spent $17 million on lawsuits to protect its designs, which was more than triple your advertising budget. The real genius of his approach emerged after he won a lawsuit in the mid-1980s against major retail chains such as Sears and Kmart, which sold imported copies of his designs. The design as part of their Maglite deal required these stores to purchase five real magnetic flashlights for every fake imitation they sold, solidifying their dominance in the market. Founder Tony Maga even sued his own stepsons when they tried to start their own flashlight company that they wanted to address Maglite. black hole problem Even though they managed to

improve

the design, a jury awarded Maga $1.2 million for lost business and damages due to her stepson's alleged theft of Maglite research, this left her stepsons out. out of the business and Maglite basically just sued all the competition out of existence maglight It also became standard equipment in the police force for decades, in part due to Tony Mag's connections (he often rubs shoulders with US President Ronald Reagan and Mr.

George Bush), which may have helped secure those big law enforcement contracts, although it's hard to say for sure the fact that it was a decent flashlight for the time also helped a lot, you could hold it under your arm, which which allowed you to keep both hands free, which can be important as an officer, but I think the main reason the flashlight was a hit with authorities is simply because it's really big. and intimidating, if you hold one of these things you feel really safe and in control, it's also very intimidating from the other end, but lawsuits can only delay innovation for so long, competitors eventually created a better product for a more price low.

It is still used by law enforcement today, although they tend to opt for other brands that have

improve

d on its shortcomings. Maglite is an excellent example of how intellectual property protection and strategic relationships can ensure market dominance and establish a product as a design par excellence. All quintessential designs set new standards. In the realm of video games, design is evolving rapidly if you look at the PlayStation 1 console versus the PlayStation 5, one looks like a novelty from the early '9s as you would expect and the other looks like it was designed by architect Zaha Hadid, but if you look at the game controllers.

The button layout and overall form factor hasn't really changed much, so why do the consoles look and work completely different while the controllers remain the same? Early designs were diverse, from the Sega sg1000 with its blocky body to the Atari Jaguar that did whatever. Damn, that's the real game. Cher was the 1986 Nintendo controller that set a new standard. It had the directional pad on the left side, menu buttons in the center, and action buttons on the right side. This design became the model for future designs establishing a template that console controllers more or less follow to this day, but it was the PlayStation controller that added Wings in depth to make the design more ergonomic and then, in 1997, Sony introduced these two joysticks that helped gamers more easily navigate 3D worlds that were becoming more common as video.

Rooved Game Graphics This was the latest addition to the modern controller as we know it today. The rise of the PlayStation controller also coincided with the rise and sales of the PlayStation 2 console, the best-selling console of all time. Sony PlayStation 2 will be the most important thing. Since television was invented, the controller naturally followed suit, even the Xbox controller and Switch controllers follow a similar pattern. How many other consumer electronic devices can say they have the same basic form factor even after 30 years? The list is pretty short now, that's not it. Saying that other companies didn't try to improve the PlayStation controller.

Nintendo's motion-controlled Wii Remote is the best-known example, but it never set a new standard. To be clear, it's not that the PlayStation controller is the best design, it definitely is. No at least not for everything, it's not ideal for first person shooter games, it's actually much easier to aim with a mouse and the Hitbox controller is arguably better for many fighting games, so why is the design still par excellence when it comes to game controllers? Small changes make a big difference in how the device feels that you are making very precise inputs that need to be timed perfectly.

Moving the buttons even a millimeter or two completely changes the feel because players are so used to pressing the same buttons over and over again for thousands of hours is a very restrictive design problem, plus people's hands They come in all kinds of different sizes and shapes, controller designs basically have to accommodate the smallest 5% of hands to the largest 95%, so you need a design that people used to do and it needs to be comfortable. For people with giant hands, small hands, and everything in between, there's just not a lot of design flexibility, but probably the biggest reason is that it's what gamers are used to, now you see this.

By the way, everywhere even on your keyboard, the cordi keyboard layout is not the most effective or fastest way to type in English. It can be said that other distributions such as dvorac are faster. The cordi keyboard was designed to solve a common problem with early typewriters, type bars, these metal arms that hit the paper for printing letters often jammed if certain keys were pressed too close together. ThisThis setup helped the typist type smoothly without the machine constantly jamming, but keyboards no longer have mechanical typing bars. The only reason other keyboard layouts are not used is simply because we are used to the Cordy keyboard layout, it is now the standard, it is not worth spending months learning to type again just for a small improvement in speed and The same goes for game controllers so that a new design is adopted.

When a standard is deeply entrenched it can't just be a slight improvement, it has to be much better to justify the change. Eventually a new controller design will set a new standard, but it will probably be a while and maybe we will. Let's look at a change with virtual reality games, which have completely different design requirements. Up to this point we've talked about quintessential designs that defined a product category, but there's another level to all of this. What about designs that completely change culture as we know it? a look at one of the quintessential automobile designs in history, the Ford Model T.

Just kidding, that's a Buick, this is the real Model T. I mean, they look pretty much the same, right? So what makes the Model T the quintessential car for its time and the Buick is just another cool looking old vehicle. Well, for starters, the Model T was less than half the price at $440, the Buick was $1050, but the secret to its

quintessence

was in the extreme simplicity of the design, the car was completely stripped of any unnecessary elements of a modern car. . It has more than 30,000 parts in pieces, a Model T has about a third of that, around 10,000 parts.

Ford engineers went to great lengths to simplify the design, even placing the gas tank higher than the carburetor, allowing the Gravity would feed the fuel directly to a valve, that way you wouldn't need a fuel pump to divert gasoline through the engine, they eliminated the fuel pump. just one less part to deal with even the engine and transmission used the same lubricating oil every component down to the last bolt had a specific purpose everything else was removed now this is important because the fewer parts there are the less likely something will happen to break the The car was incredibly reliable for its time and even if it needed repairs, it was easy enough to fix with a few simple hand tools and a basic knowledge of mechanics, you could keep a Model T running smoothly for decades, something some people still do.

Even today, with the Model T, the only goal was to be faster than a horse or walk, no radio, no comfort, nothing else, not even safety, I got a little overwhelmed, there you got a little overdone, but no one died , just simplicity and efficiency at all levels. The Model T would not have been feasible today due to our obsession with comfort, about which I will have much to say later, but what made it successful then and remains quintessential today was that it offered maximum effect on a minimal package and that's the third quintessential design key point, but there were other things that made the car great.

The T models were made of vadium steel, which was an incredibly strong alloy that made the car durable. It could also seat four people comfortably, which was very rare for a car of its type. The price at the time, while the design comes together, the process that allowed this car to be manufactured so efficiently and economically is its absolutely maximalist supply chain and manufacturing process. The company's founder, Henry Ford, was obsessed with control. In 1920, he bought out all the other shareholders, making him and some members of his family the sole owners of one of the largest companies in the world.

He controlled the entire Empire, but his obsession with control didn't stop at corporate governance, it extended to the way his cars were built. As I said, the process of how an object is made is just as important as the object itself. This is especially true with the Ford Model T. He started out pioneering the factory assembly line, before building a car, it was a really long process that took 12 or 13 hours to build a single car. Ford's assembly line changed all that by reducing time to just 93 minutes, but Ford's drive for efficiency and control didn't just stop at the assembly line.

As his empire grew, it became

impossible

to coordinate production and shipping so that each component and material would arrive at the right place at the right time. Every time he waited for parts or materials to arrive at his factory, he realized that he was wasting time and that time is money, so at first he tried to order an additional surplus of parts in advance. and then store them, but he quickly realized that that was expensive too, storage warehouses were expensive, parts could degrade, and transporting materials to manufacturing facilities was a waste of time, so his plan was control every aspect of the supply chain that I didn't want to.

To depend on other vendors or suppliers, he purchased an entire railway system so that he could quickly move all components and materials across the production Empire. He purchased 700,000 acres of forest to harvest timber. He purchased mines to extract ore near Lake Superior. He purchased a fleet of Great Lakes cargo ships to transport this ore to his smelting plants to convert the ore into metal automobile components. He purchased 16 coal mines to power these factories and smelting facilities. He even bought a glass manufacturing plant for windshields. Ford had complete control over its entire manufacturing empire, from materials collection to production and assembly, it was complete vertical integration, it would then be manufactured and converted into a finished car on Ford's assembly lines in just 28 hours.

Ford's Manufacturing Empire could turn this into this. It's not so crazy now Keep in mind that this wasn't all good, it completely dehumanizes the average worker. It has been said that Ford doubled the wages of workers in his factory and shortened the workday to 8 hours a day and that may sound good, but he only did this because his employees found the work unbearable and heartbreaking before raising these jokes, it was not weird that employees quit after just a few weeks, as if that wasn't bad enough, there was a time when every Ford Model T even came with an anti-Semitic newspaper called Dearborn independent, so yeah, Henry Ford wasn't exactly the greatest, but despite Henry Ford's questionable behavior, there's no doubt that the Model T completely changed the culture for better and worse, being able to move whenever you wanted. quite revolutionary, it even completely changed social dynamics, I mean, before the Model T, the way men and women entered into romantic relationships was much more formal, usually supervised by an adult companion who was present at all times with the car and going on dates without any parental supervision became a much more common practice.

Young people loved this freedom because they knew they could get busy in the back seat of the car to miss the stars and many parents hated it and called the car the devil's car, but that's really just the beginning before the Model T. , most people were limited to distances a horse could cover in a day, which was, you know, maybe 30m or so if someone lived 50m from you and not near a train route that could also be. Well, I've lived on the other side of the world. I was talking to my friend Rafie about this and he was saying that the Model T may have expanded our genetic and cultural diversity.

You could leave your immediate social circle or your local community and go somewhere that is completely foreign to you, people could meet and form relationships with other people from different backgrounds, possibly improving the genetic strength of the human species once again. , it's just a hypothesis, but it's fun to think about one thing that's definitely true: that the Model T literally defined Americans. infrastructure and landscape, from traffic laws to urban planning, once Americans began using cars, the need arose to create a more robust paved road system and with paved roads came suburbs, the Model T changed everything .

Henry Ford's need for total control is what made him successful, but it is also what led to his downfall, Ford wanted to break the British monopoly on rubber by making his own rubber plantation in the middle of the Amazon. He called it Fordlandia, but the plantation was poorly managed and the rubber trees were devastated by pests because they were also planted. close together and Ford tried to impose US Customs on Brazilian workers, he literally took a Midwestern city and just left it in the middle of the Amazon thinking everything would be fine, he forced Brazilian workers to have diets of canned peaches and oatmeal, even forced them.

He made them square dance, which is like a weird reflex, alcohol was strictly prohibited, and he even built houses that looked like houses you'd see in the Midwest that weren't suitable for the Amazon. All sorts of creatures like bats and jaguars were getting into people's homes. It was a disaster. Ford would even force workers to work 8-hour shifts during the hottest part of the day. Workers often simply passed out from exhaustion. Heat Fordlandia was a massive failure both financially and as a social experiment. Hundreds of the workers died from the heat, wildlife, and local diseases. Henry Ford had so much money that the failure of Fordlandia wasn't a big deal to him personally, but it was a big failure nonetheless.

Eventually I'll make a whole video about people trying to design things for the cultures they I don't understand it's going to be a really good video, so make sure you subscribe to get notified when I post that video, but anyway, for 19 years, the Model T never changed much because Ford was more concerned with offering the same car for cheaper rather than offering something better during the 1920s, General Motors offered better cars and a range of colors and configurations and the Model T couldn't really compete. Ford was about to go out of business, but they responded with the Model A, which came as a sedan or convertible in a wide variety of options.

The model saved the company, but for better or worse it was the Model T that defined the landscape. cultural and geographical of the United States. All said and done. Ford sold 15 million Model Ts over the course of time. For approximately 19 years it was the best-selling vehicle until 1972, when the Volkswagen Beetle surpassed it. The Model T is undoubtedly the most influential automobile of the 20th century because of the automobile itself and because it represents both good and evil, the key to achieving that influence as a quintessential design was how it offered maximum effect in a minimal package. .

Another key component of a quintessential design is whether it is indispensable. It has to be an essential design without which you would be lost. It's even in the word fifth essential. The smartphone is the first thing billions of people look at within seconds of waking up every morning. It's hard to think of a more indispensable device. I think the iPhone is everyone's quintessential smartphone. I know how cliché it is for another designer to be one. I'm crazy about Apple, but it's hard to think of many other devices that have reshaped cultural norms as profoundly as the iPhone, and for the record, before you accuse me of being an Apple fanboy.

I have never owned an iPhone nor have I bought one. Apple product in about eight or nine years, so why focus on the iPhone when the market is flooded with other brands? It really comes down to the fact that it became the template for modern smartphone design before the iPhone people tried all sorts of different form factors. but once the iPhone came out, the large touch screen with a single button on the bottom was the standard. Just look at how every manufacturer rushed to imitate Apple's design after the iPhone came out. It's all about the touch screen.

Apple took the intuitive behavior of touch and created it. a base of its interface losing the tactility of the physical buttons was a gamble even the CEO of Microsoft predicted that the iPhone would fail because it did not have a keyboard $500 fully subsidized with a plan I said it is the most expensive phone in the world world and it does not attract commercial clients because it doesn't have a keyboard, yes, that clip aged like milk. I didn't buy my first smartphone until 2019 and moved on from the T9 texting system, where every button click was actually different from a tap.

Being on this slippery glass screen wasreally hard for me, I felt like a cat trying to walk on ice, but I finally figured it out, just like 5 billion other smartphone users. It is interesting to consider the extent to which design excellence is driven by user behaviors and interactions. For example, imagine a computer without the computer mouse or an iPod without the click wheel in the same way that the iPhone's touchscreen transformed what was once a common product into an indispensable design. Apple wasn't always the first to come up with these interfaces, but it often perfected them.

Another thing that the iPhone tapped into was the need for convenience. This need for convenience is a broader macro trend that is seen throughout society and culture and that appears The iPhone consistently embodies this transition by simplifying complex interactions into simple taps and swipes, food, entertainment, work and even romantic relationships are contained in a single device, but this simplicity masks complex underlying technologies that few understand and even fewer question; In other words, technology makes decisions for us, convenience comes at a cost that leaves us consuming without understanding, and these devices are designed. to serve us, it slowly takes control of our ability to decide what we really need.

Have you ever noticed that almost every social media app has a feature where you can scroll down to refresh the feed now, when you do, a new batch of content is displayed? sometimes what you see in the feed makes you angry sometimes you like it sometimes it's boring no matter what it's a little random and that's very intentional when things go the way we expect the reward center in our brain remains inactive but when something unexpected It just so happens that those same reward centers in our brains completely light up, it's the same dopamine circuit activated by drug use and gambling, there really isn't a big difference between pulling down a lever on a slot machine or turning down the screen. your smartphone to upgrade powering the smartphone exploits those same reward systems Steve Jobs referred to the computer as a bicycle for the mine, but lately smartphones feel more like a slot machine for our psyche, it's no wonder that let's check our phones and swipe up on the feed 85 times a day. day when the smartphone truly sets the standard for what quintessential design can achieve when perfectly aligned with broader cultural shifts and habits, that's why the smartphone and all its apps are more than indispensable, they're addictive, so I know things are getting a little bit negative here, I mean complaining about the dangers of technology, it's really nothing new, it goes back to the printing press and, more recently, in my own life, there have been a scandal over violence in video games, excessive television and excessively sexual music. the lyrics are destroying the moral fabrics of society.

Could someone please think about the children? Most of these concerns turn out to be nothing or at least exaggerated. I mean, I grew up with all that stuff and look at me, I turned out perfectly fine. but I also think it's important to talk about how the smartphone has both positive and negative implications. Let's talk about some good things. I was talking to my friend Mark who bought the first iPhone, he was saying that when the iPhone came out it felt like a piece of alien technology and it still does, it fits perfectly in your hand with its generously curved edges and everything about this design just makes you want to extend your hand and grab it, the chrome bezel around the screen draws your attention to the screen nicely.

This piece of black plastic on the bottom not only creates a nice visual contrast that breaks up the shape so it feels less blocked, but the plastic also offers a warmer, grippier surface. For the palm of your hand, even though the iPhone is mainly famous for its innovative touch screen, it is still a very tactile device in terms of materials, shape and finish. My main criticism is that the headphone jack at the top goes too deep into the phone, it looks very out of place, but in addition to this design being really well done, Apple's commitment to exceptional design quality goes a long way.

Beyond usability and aesthetics, it is a testament to its formidable scale and bargaining power with manufacturers to achieve a company's high iPhone quality standards. order millions of units to have bargaining power with the manufacturer, when you are hanging hundreds of millions of dollars over your manufacturer's heads, you can more easily insist on precise manufacturing tolerances and impeccable fit and finish, even after almost 20 years, the build quality of This iPhone is better than most consumer electronics available today and that's because manufacturers know that meeting Apple's exacting standards is a challenge, but the huge volumes of Orders make it worth it, just like the Ford Model T we talked about earlier.

Apple's ability to push manufacturers to the limit. sets new industry standards and shows the incredible results that can be achieved through the power of large-scale production. The beauty of this device is what first draws us in, but the interaction is what keeps us hooked. The smartphone has become the mediator in literally every aspect of our lives, from food to relationships and entertainment, no device has consumed as much and indispensable convenience has been a priority for decades. Things like the microwave, instant coffee, and vacuum cleaners marked the First Convenience Revolution. It was about making his life easier. second convenience The revolution marked by the iPhone and social networks made it easier to be one.

These technologies were convenient means of self-expression according to Steve Jobs in 1998, the i in iMac and later iPod and iPhone stands for Internet, Individual Instruction, Inform and Inspire, while that may have been the initial meaning, it is quite obvious that I stands for " I" as it means it is about you as an individual. Another thing that makes a smartphone indispensable is how it democratized the dissemination of information in several countries, particularly in Africa and South Asia. A significant portion of the population accesses the Internet entirely through smartphones. Now, to be fair, most of them aren't using an expensive iPhone, but they probably use a design based heavily on it.

The smartphone can be used for good things like education or for bad things. things like disinformation and propaganda campaigns, but the democratization of information is undeniable. Looking ahead, we don't just need smarter phones, we need phones with better social skills, what we need is a more polite and quiet device, it's almost as if the smartphone has also become indispensable and we need to take a step back right now Several technology startups are trying to create a healthier interface with the digital world, the R1 rabbit, the daytime computer and the Humane AI pin are trying to create a viable alternative to the consumer of everything.

The success or otherwise of a smartphone depends on its ability to maintain the indispensable convenience of a smartphone while giving users more control over their lives. True innovation in future technologies will not be measured by the speed of processors or the resolution of screens, but by how well they harmonize with the rhythms of our human needs and social conventions, the ultimate goal is to create a more thoughtful digital environment. and with more depth. Whoever discovers this will usher in the next revolution in quintessential computing, which is why we've talked about a few things that To make a design quintessential, it must have these characteristics, but there's another element that we haven't really discussed at all. .

To understand it, we must look at the origin of the word quintessence. Quintessence is a term taken from ancient philosophy originally known as The Fifth Element Quint means five earth wind water and fire are the first four elements ether is The Fifth Element is an invisible ingredient believed to fill the universe beyond the four tangible elements now modern science has gone beyond the concept of The Aether but the metaphor survives in our language as a way of describing the purest and most essential part of something. I was talking to my friend Rafi about this and he was saying it's poetic how we use the word quintessential, it's a word rooted in the Elusive and the intangible, but we use it to describe very tangible concrete objects of lasting value, design par excellence is about harnessing a emotional resonance that hits us on an almost instinctive level is how a simple paper clip, flashlight or telephone becomes an indispensable part of our lives in a way that is difficult to describe in the same way that ancient philosophers and scientists never found the Fifth Element.

The Fifth Element in design is also something of a mystery. Designing things is hard, but designing truly great things seems almost

impossible

. This is going to sound extremely cheesy, but maybe it's love for what we create is the quintessential Fifth Element of design. It sounds even worse when I say it out loud, but I think it's true that none of these designs would have existed without their creators. They didn't really care what they were doing. The designs par excellence are this lucky combination. of creativity, empathy and synchronization, are an almost magical combination of factors that cannot be controlled or predicted.

These quintessential objects remind us that not everything in our increasingly deterministic world can be reduced to predictable formulas. Here are the designers, engineers and dreamers who remember us. It tells us that within every creation lies the potential of Magic. A reminder that the air we breathe while creating the wonders of today could be the quintessence of tomorrow. I hope you enjoyed this video. Don't forget to subscribe below. Please consider supporting me on Patreon if you like these videos too. I'm writing a book with my friend rafy manasian. We are currently on the seventh draft and will publish it soon.

Click the link in the description below to sign up and be notified when it's published. Thank you all and have a great day.