Get 4X More Traffic with this Keyword Research Method

Hi Ricky, how are you doing? Do you mind if I have lunch here with you? Yes, of course, do it, thank you. What are you going to eat today? Two beef burgers with special sauce, lettuce, cheese, pickles, onions on a bun with sesame seeds. Hey, that sounds really good. I'm going to have a cheeseburger too, why are you copying me? Ricky. These are not the same and we are back. We are here to share with you some really cool and exciting things. First of all, I just have to tell you that in a week. Starting today on

this

channel we will be posting a really awesome video that will guide you through our new blogging system.

The purpose of

this

system is to be a sort of holistic, lifelong approach to blogging, basically giving you what the next steps are at each point in your life. The whole blogging journey, not just something like how to write a blog and then see you later today in this video, although we are going to share something really interesting, something that we introduced and talked about in the new blogging system and which we have not done directly. addressed before, especially here on this channel, okay, so we call it

keyword

research

method

or

keyword

research

method

, it's search analysis, keyword research, which is such an outdated term that we use, a lot of people uses it in the industry, but we are looking for search analytics.

For topics we don't look for keywords, search engines don't really depend on keywords any

more

, it's about topics and search queries, so we identify search queries and in this method we will show you a way. We sometimes use keyword research tools, so we're not going to focus as much as a tutorial on how to do it exactly, but rather we're going to focus on the really important procedures of how we use the information we take advantage of these tools to create content. really good, so to start we will use a tool like ahrefs or semrush and we will use these tools to identify who the big players are in our niche.

You probably already know this. If you've been doing search analysis and you've been researching your niche, you know who the most authoritative websites are probably, so if you know that or if you're going to use a tool to help you find, you're just going to inspect their domain and You are going to determine which are the highest

traffic

pages on your website. Now the tool will give you numbers. They will tell you the

traffic

numbers for those articles. The numbers are incorrect. Do this on your own websites and we compare them with Google Analytics, they are wrong, but what we have found is that at least they tend to be pretty close to the right order, so if we look at the top 10 or 20 articles on a website really successful, we will see.

We are going to identify 10 to 20 topics that have a real search volume and that is the starting point of this method that we are going to talk about today. Now they need to be careful and I think a lot of you watching this, I guess. You don't do this or you wouldn't, but there will be a temptation to simply copy or completely repeat the articles you find. It shouldn't be done by everyone else, but a lot of people do this and not only is it wrong, but you're missing out on such an incredible opportunity, since one blog post performed really well, it's like being in the automotive industry and saying that a people really like Tesla, we should make a car like that, so if so, they say Ford, right, they're like, damn, this cyber truck has a lot of hype, people are really into what we should do our own cyber truck.

People would look at that and say, "Okay, this is stupid, you're being a copycat and what I've created is not unique and doesn't add value to the auto industry, but the most popular Ford vehicle of all time is the F- 150. People love that truck, so what did Ford do? They decided to create the Ford Lightning, that's what they call it and it's an f-150 right, but it looks like an f-150, yeah, it is. an electric f-150, it's super cool when I look at it and you open the trunk and it's like

more

storage or the engines that don't I don't have an engine so no need to duplicate other people's posts, that's the point here, so with the hamburger analogy it's like McDonald's is a great hamburger, they or they have great hamburgers, the big thing is the iconic right of the Big Mac that everyone wants But there are many other successful burger joints The rustic table in Star doesn't. copied McDonald's Big Mac, but guess what they created their own burger that is incredibly successful in their restaurant.

I mean, it's one of the best burger joints in Estrella just because McDonald's comes out with a Big Mac like What does everyone learn from? People like cheeseburgers and they like being able to get consistently, I guess, the same one wherever they go. How many other places built on that and said, well, us? We'll make our own burger, I mean, Burger King makes a wonderful burger and you can get the same burger at any Burger King anywhere, but it's not the same as the Big Mac, yeah, it doesn't have Mac sauce, no, and it doesn't talk about secret sauce We're about to give you the secret sauce here.

Let's dive into some details on how you're going to run it or some of the things you can do to make sure you use this. successful method, step one, we are going to look for the themes in our niche that work well and that work well for other sites, but we also want to find the ones that fit our content and our audience, so if I come to you, you will know which one en Honestly, I don't see other content creators as competitors, they create content and I create content and we kind of overlap, but if you look at some of the biggest sites in your industry, I find which ones.

The themes did very well, but I'm only going to choose those from that list that fit what I'm doing on my website. I'm not going to create a whole new category on my website right now so I can create a duplicate version of someone else's blog post, so after you find these topics you need to do some original research and this is where the added value comes . You may have found a theme that works very well, it may be a great theme in the niche. and maybe your competitor's other website is having a lot of success there, but just because what they did in their article was successful doesn't mean you have to do the same when you go to do your original research, you can add videos that you can add. quotes from experts.

You can go interview people. You can post a poll on Facebook. You can add original images, infographics or downloadable files. There are so many things you can do to make your post more valuable than even theirs and just because. They may have had a video in their blog post, it doesn't mean you have to put the same video in your blog post; In fact, you can even write the article in a subtopic of your article, maybe you need to split it into two. different articles, it doesn't have to be the same as your article because it's about the topic, not the article.

Really, all we've done with this process is identify a topic that seems to have a lot of traffic, meaning people are searching for it. which is amazing, so now what do we do? We created our version of the resource so you know that step two was original research. The third step creates your awesome resource, whatever Nathan alluded to, sometimes this means taking the topic and maybe even expanding on it a little. a bit and breaking it up into multiple blog posts creates a whole set of content around that topic because we know there's a search volume, maybe taking some of the specific questions that may or may not have been answered in the other article that saw correctly. it probably ranks because most of the time, if a blog post gets a lot of traffic, it ranks for multiple search queries, many of which don't answer that well, is it simply the best resource at the moment or they have enough authority, so what?

What do we do? We can take those queries that aren't answered very well in that post, but they cover the topic and we can write specific blog posts about them, all together interconnected with each other and our website ends up having an amazing resource that covers that. topic in more detail when I do this when I create my resource I don't use theirs as a template I don't even use theirs for my research all I have done is use theirs to identify the topic of interest The reason this It works because you find the high-value topic and create a high-value resource.

Actually, it's as simple as that, but the reason this also works is because a lot of people just take the first part and say, oh, I've identified the high value item and then they copy that item, yeah, and that really limits them in the short term, they feel like they will do better because they say, oh, I can get through this article, but that's not what it's about, so step four then. is to build 300, I'm just backlinks, that's not at all what we're going to do by creating an amazing resource, we create very linkable content, you'll get links organically and then we'll participate in our industry in a very natural and organic way of build real authority because Google is looking for expertise, authority, and trustworthiness, so if we're going to build a misleading authority that doesn't really build trustworthiness at all, again, as Nathan alluded to, but this works because good content works, it's so simple like that and in the long run it will work much better, even if someone else is building links like crazy, your content will win because it has real authority.

I mentioned at the beginning of this video that we have an amazing video coming out next week that will go into a lot more detail about our blogging system and actually walk you through what that system looks like so you can get an exact idea of How are you going to run your blog? that you may not be right yet, take it from where it is today throughout your blogging life to build whatever business you are trying to build with your blog. I hope you'll join us there, I think. Time to eat some burgers, they probably look a lot better.