Closing tips from Grant Cardone

Why do you have to repeatedly ask over and over again if any of you are on a video webcast I did last Tuesday night? There were almost 10,000 people there and people were like, dude, why are you promoting your product so hard? Why do they repeat? There were so many people like, man, I learned a lot from watching the pitch, your pitch, how you pitch and keep coming back to your pitch, repeat it again and my friend Michael Burt. Asked. I said, "Hey, it was too much and him." He was very honest with me, he said nice guy, by the way, follow up on Michael Burke, he said yes, sometimes it seemed like too much, couldn't you do it just once in the right place?, I was asking what you think about finding the right time towards the end of the deal to do it and I said, look, you have to understand that people have to be asked repeatedly, no matter how good your product is, how good your offer is, how good your service is, how good your product.

There's a reason why people have to be asked repeatedly over and over again and it has nothing to do with you, your product or your offering so I want to address that and I'll answer a few questions okay we'll keep trying this . keep this down for about 15 minutes people may want to buy, yes they do, but people want to be sold. I think so. Jeffrey Gitomer says people don't want to be sold, they just want I don't know what's right. I know for 30 years I've been selling products, I've sold them door to door, I've sold them over the phone, I've made deals, the smallest one being $1.00 that took effort, energy and drive, and the biggest deal I've ever made In my life it was one.

One hundred and twenty-six million dollars in a month of things I stopped other people from doing. I have done it with bracelets, books, talks, commitments, tangible, intangible. I've sold to people we're trying to fix. His credit could barely afford it. payment and I have introduced people to people who have so much money that making a million dollar mistake doesn't even matter and they are literally thinking if I'm overpaying by about a million dollars what does it matter? I sold a house. In Los Angeles, which for three years, three and a half years ago, I sold to people who were multimillionaires and they were overpaying for the product and they knew they were overpaying for the product.

I knew they were overpaying for the product and they told me. Why would we pay so much for the product? They bought the house next door. I've never actually shared this story. They bought the house next door for what was number 20 20 24 million dollars and then they bought mine for 17 and it's like 17 your house is too expensive they were going to tear it down I was the house next door was new they said we're done to pay 24 for this and your house is to be torn down, it needs to be torn down and it is in bad condition and I told everyone that the roof was in bad condition, there is no bathtub in the bathroom, you have all this work to do, there is damage from water in the house and they say, well, why are you telling all of us?

Why would we pay 17? I say, well, you're not paying 17 and they say, what do you mean that's what you want for the house? And I said no, you are paying 41 for your house next door and this house together is 21 million. Your taxes in the first year will be $600,000, is that correct? Two percent or 24 million, yes, six hundred thousand. Over the next 10 years, you're going to base six million dollars on property taxes that you're going to pay. too much in taxes I paid too much for the house you're going to pay too much for the house forty-one million dollars for two lots next to each other it's incredibly ridiculous you're overpaying no matter why I sold them and they were like yeah, you're right and both are the deal now, why am I telling you I'm telling you because every time you move away from your price problem, your value decreases because of the position you take if you're tweeting, tweeting if. you are doing anything on twitter just understand what i just told you it will change your life forever price is a myth any price anyone pays is too much and any price you get is too little no one gives you a price because they think its worth that price yes They offer me 16 million for my house, they think it's worth more than 16 million, so at lunch, Bowie's Bayou says ABC will always be posing, but the reality is that most people can't.

ABC can't always be

closing

because you don't have the

closing

material you need closing material and you need to understand that people are obsessed with price, they are obsessed and compulsive with price, how much is it? That's how people think they justify or make sense of value and that's how they negotiate they negotiate price when in most cases price is not the most critical issue so I'm going to give you one more piece that you should understand if you can understand this piece you had two things I want you to understand price is a myth because all numbers are made up including the first numbers zero is made up one is made up two was made up 10,000 the second thing I want you to understand is which is fine, the numbers are made up, the price is a myth, one dollar. value is made up, it's only in the mind of the beholder, like beauty, the second thing, this is the most important thing and this is what I was telling coach Michael Burke, the reason why you should repeat your offer if you were wrong with millions on the phone, calm the other. night and I repeated the offer, it was an eight thousand dollar offer that we provided for a thousand dollars, that's almost four hundred segments of content, okay, the reason I repeated the offer over and over again Andy Moore, 16 years old, the guy is horrible, I'm terrible, terrible. man who has provided an incredible amazing lifestyle for me and my family, young man, the reason I repeated the offer is because I know that you have to repeat the offer because your bar lacks certainty about itself, okay, understand this, you must repeat the offer, you must apply. the offer over and over again not because of you not because of your price not because of your value proposition your product your reputation you know, I even tell people look, you can't actually ruin a deal a salesperson can't ruin a deal because what they do but because of what they don't do when the consumer lacks certainty, confidence in themselves and in their ability to make a good decision, they will not close well, when people need to think about it, it means that their certainties increase certainty, they increase certainty and they will buy and the way to do it they will understand that it is not about you it is not about your product they do not believe you because they no longer believe in themselves they do not trust themselves in their ability to make a good decision so what I want what you should do next time that happens when someone says I need to think great, great, that comes from the soul of Celebi, always, always, always, always agree first and then what I want you to do is ask him to the customer, hey, let me ask you. something in your life have you ever made a bad decision?

I want you to mention that topic. Have you ever made a bad decision in your life? OMG yes, I've taken a lot of them or just a couple, tell me about it, tell me when. you made a bad decision, look, once they actually have that communication with you, they may start to analyze the number of times they did it and made good decisions, this will generate a backup, okay and they will start to dismiss, discard the need to wait, stop or put it down. or they could talk to you about it, well, you know, you know, no.

I mean, a guy told me I did it. In reality, the truth is that I always make good decisions. I just don't make rash decisions. Great, have you ever made a rash decision that was bad no, I don't really make rash decisions great how much research have you done on me? I've spent two hours with you. I have been here three times. The only way this would be reckless is if you had done it on the same day. the first time I met you let's do this okay so it doesn't matter Darryl Darryl Lopes if you're going to order dinner tonight where you're going to pay I need to think about it let me check with my mom let me check with my girlfriend let me think about it or I need you to take a $1 million decision right now.

The we can be the night deal that my friend Michael Byrd asked me about was $49, it was a Sorry, it was $990. bid on an $8,000 product and I had to repeatedly place the order over and over again to get the numbers right, so what I encourage you to do now is this and I'll open it up for the questions I'm giving you. free content and like this that could cost you anything, you don't have to buy anything, you have to do anything if you have a bad connection, ninja underlines zero, if you have a bad connection let me know and maybe I'll be on my side.

I think it is, but maybe it is. The customer should be repeatedly asked why, because their certainties, the lower price will not solve their certainty, it will only mean that you closed the deal for less money and you will not be able to serve your client. The reason why you must repeatedly request the business is because the uncertainty of the individual in himself has nothing for you I don't count myself how many times a day I have to go look at another product I took a look at this I have to go look That I have to go do more research on the Internet, but most of your buyers are doing more research on the Internet.

Some people say they are 57% of the way there when they call or visit you and are ready to go, so would you take it away from this by telling you how to close more sales ok ask ask ask more often repeat the offer repeat what you are asking for when start to feel that you are pressured and then understand this you are not pressuring them if they knew the right thing, they would have already made a decision, they would have bought, their uncertainty is gone, you have to increase it and once you do that, by the way, increasing that certainty is bringing them back to a time when they made bad decisions.

Ask them about it, talk about it, tell me about it and you will find that when value exceeds price and certainty increases, they will say, friend, what are we waiting for? I've had people do this in no way, no. way to say it all, what are we waiting for? because now they've said, oh I don't make bad decisions, look even when I made a bad decision because a guy told me once, yeah, I've made a lot of bad decisions. really tell me about and then he tells me this time this time this time on this time and then I say, yeah, you're still here, he didn't kill you, okay, would you do it differently?

What does this have to do with that? Today's decision has nothing to do with that, so okay, I'll open myself to your questions. I really appreciate it. I hope you appreciate the time. If you scan to the right if you're on Periscope, share on Twitter or meerkat. I'm sharing the post and will answer some of your questions. Now I have a notebook on Anderson Cooper. Without a doubt, I tell you the difference between Anderson Cooper and me. He has never become a millionaire and I have made many. Of them, how can I apply it to fashion design?

The same thing, no matter what his product is, his product has nothing to do with it. Okay, in fashion design, you would have a huge amount of competition, people not performing to their abilities. make a decision, you will talk to a lot of people who are second third and fourth influence and not decision makers who are more concerned about protecting their job than bringing out the next big fad, you have to bring them back, hey, tell me about a moment where you presented your product or an idea to the decision maker and you were a good decision maker, which is also good for the gatekeepers, you know so and so doesn't want to see it.

I know, Mr. Guardian, but you are the person who decides whether I go in there or not, when was the last time you introduced someone like me to the decision maker and it was worth it, it was a good thing for everyone, oh God, I did this presentation once you see yourself restored? He or she is the guardian of the ability to provide you with the ability to make decisions. I love his book. The 10x rule says din D Carter Inc. Thank you very much sales hustler Grant Cardone calm down /sa yeah thanks for doing that sales hustler yes he's talking about a sales conference.

I'm doing that with LinkedIn within sales and Microsoft called it it's a sales summit sales acceleration summit it's free on May 7th if you go to Grant Cardone don't worry / yes it's a free registration I see that some people are actually using both mechanisms meerkat and periscope ok open it up to your questions i appreciate the hearts at pierce periscope cat periscope dealership it's always in my ear when i'm not closed thanks how do you bounce back after 0 10 sales appointments in one day you had 10 appointments in one day and You didn't close any of them. Wow, what I would do in that case is start trying to help other people, okay, because you definitely have the plague right now, sales play, closings, the plague, you don't have it, man, every chance you make . throw up on the ball hit the hair i can't even hit a hoop can a backboard so what i would do now is start trying to help other people i would start passing the ball hey give me a head start give me someone to call let me take a turn for you, let me help you with some of your clients because right now you will be taking more risks with someone else's clients than you will with your own.

Are you doing more periscopes?I'm going to try to do a periscope three times a week if you follow me I'll give you a notification, you'll get a notification that I'm doing one so you can stay up to date. I see a lot of people arriving late, so if you follow me.