Part 1 - How to Create a Topical Map From Scratch [Practical]

Google target better than anyone else. So sometime you have to follow that website also to extract the facts. But you have to rethink that you also have to reinvent the wheel. Let me start first of all. There are a few components of a thematic map. I would like to mention that there are many components, such as the first source context, number two is the core entity, the third is the core search in 10 and number four, which you can see in section number five. These are the main components of the thematic map that you can mention in more detail if you want to download it, you can

create

the right Root Seed Node, sorry, Node and if you want to write a node, maybe you want to write as Typical Node or Normal Node and Quality node.

These are very, I mean, the classification is totally up to you, how you are going to proceed or how to work. current map. My goal is to give you the highest level or deepest approach to How I Think and then you decide which specific aspect or component you choose for your site based on your goals based on your business goal. Basically, you have to address Google's goal and the language your users are also targeting, but your business goals as well. So depending on your business objective, things will change and depending on Google's objective, like in that specific knowledge domain.

The trends, if the trend will change, then your research will also change. It is not the same Step by step one, two, three four. If you follow the same, you will get the same kind of result that a website gets. You have to change the process somewhere. It's not that, you must be very sad after hearing this, but yes, it's true. It's true. Well. These are some components of a thematic map. So if I start by explaining one of them, I mean, maybe you should know them if you know them. Let me explain the source context, basically, how to make money, the main focus of your business.

Because you need it? to appear in the sub the identity of your brand, the signals of your brand. That would drive from this and the context of origin is very important. Define the source context without defining it, you can't even think about publishing the business pages. The context of origin is like a contextual flow that Google understands how your business operates and if we understand how this specific website works or makes money, then we will know that this is a suitable business. Well, if the source context is not mentioned anywhere on your website, such as contact us, about us pages or the home page, Google will think that this is just another AI website that simply publishes content at scale and of low quality without providing any useful or original research in the form of content.

Therefore, the origin context must also be defined by yourself, but more importantly, it must also be defined by Google. with specific phrases with specific You can say USP with specific results or benefits You are targeting on your website the most important repetitive elements repetitive means the menu or if I write health line Repetitive means the header or footer the content that remains the same throughout this plus the site is basically a boilerplate So what you do basically reflects your source context or your primary attribute, your primary anagrams, your primary core search intent throughout these sections. So basically Google knows that these things are static on every page and this website should definitely be ranked or This website should get more visitors similar to what this website has mentioned in its boilerplate, so the context of origin should be explicitly mentioned on business pages such as homepage, such as category pages, such as product pages in the footer and on the contact us about this page so that the user can convert transparently after Know what your business is about.

But your topic map, content marketing pages, like the root seed and nodes like 200 300, how many depends entirely on how many pages you want to publish, the core search intent will be reflected throughout your topic map and this is very important. I'll explain it when we move towards the core search intent. So the source context is basically how you respond to a lot of your monitors, so let me now think of a specific example to start from here and we're there. You can say we're going to start with Could be like the source context. You first think of whatever is popular.

I mean, there are some health niches and that's okay. So, let's start with the a

part

ments. I mean, a

part

ments are something that I think is a very important business model, but it's not a business model. We have to specify as renting apartments and with rent it could be So, there is a difference between leasing and renting, renting basically for short contract, like one month, two months, three months, leasing is like a one year contract, a specific contract, but also for rent. as a full one-year contract. So yeah, I guess there is a difference. So, rent apartments. I'm thinking about sharpening the source context to make it very specific.

So you should know how I'm going to approach my topic about it. This is not enough. I mean, like the entire apartment site, it could have this specific source context. So let me do it Rent apartment on lease, I mean By permissions Sorry, get permissions For land laws and tenants Just let me check if the spelling is correct. Yes, the spelling is correct, okay, rent apartments on lease and and okay, let me do it how to make money renting an apartment on lease. Earn commissions by renting an apartment for lease to Between or Land Lords and tenants.

I think now it is more specific to earn commissions by renting apartments between or you can say connecting or dealing with operating with owners and tenants owners someone who provides the apartment the owner of the apartment and the tenant is the one who is willing to join likes to upload time. Well, the middle entry of this explicitly mentions what the apartment is. You'll probably also ask why we don't choose the landlord or the tenant. I mean, the owners could have their specific attributes and it's good that in our thematic map we are going to cover them. owner attributes owner context But the owner context in the context of the apartment, not the owners.

The owner could be any farm owner, any property owner, so we'll make the apartment the umbrella and in that umbrella. We will cover landlords, tenants, these could also be head nouns or entities within our core entity as I will explain further. So the apartment is, I think, should be the central entity around which our thematic map should be

create

d. So let me validate my core entity by searching on Google if Google gets this or Female with this entity or not, or if this is just a topic, you can tell that maybe it's just not very popular, because mainly users set up apartments for rent or enter Yes, mainly for rent so maybe I'll write some apartment on Wikipedia dot org so okay yeah this is what I was looking at on Wikipedia dot org if Wikipedia has a page on a specific topic which means is popular or you can say yes, a popular entity within a specific topic, something could be real estate.

Yes, finances. Okay, okay, more real estate is more accurate here. Well. So yes, okay, so yes, the article is mainly about housing type for other users' apartment disambiguation. Okay, this is not what I was looking for: apartment or apartment. Well, apartment is another word for apartment or unit, well, unit, another word for apartment, but it has been mentioned that North American English uses apartment, British India, South Africa, uses apartment, and Australian basically. unit of use. It is well units and is an independent dwelling unit, a type of non-commercial residential real estate that occupies part of the building and usually on a single floor.

Okay, that makes sense. There are many names for these buildings in general, see below. Well. Now, the names of the buildings --- Apartment housing tenure also varies considerably from large-scale public housing, to owner-occupancy within what is legally a condominium, initial title, or common property, to Tenants renting from a private landlord, see rental properties. This is the actual definition of apartment and I have everything in one paragraph about the context or main themes. This entity could not be defined with these contexts, these are the attributes or highlighted contexts or nouns or entities derived through apartment. For example, building is basically, you can say, apartment entity, so if we are going to write about apartment, we will also cover the building attribute.

So yeah, let me write it here. First of all, the apartment is our selective entry, I mean, we are going to choose this entity based on the information available, as you can see, the page is very, very, very complete. It is very covered with many entities and attributes. So we'll delve into that later. First of all, let me write a research tour, or you could say research components. First of all, entities, like the parent entities within our core entity, what are the parent entities that you're doing research for that are very relevant. First of all, I'll write the entities, the derived entities from the beginning.

So, floor, number one is floor, unit number two, building and owner, tenant and lease, rent. I think these could also be used as an entity, rental could also be used as an entity. By the way, rent and lease are both verbs, but they can also be used as an entity. So the real estate sector, a very important entity. Some more entities like, perhaps, private landlords, some more like housing, tenure, I mean, these are the core entities that our thematic map would talk about. Housing unit, we have covered unit, but, okay, the unit is maybe, yeah. So yes, residential real estate, this is what we have to cover, residential, non-commercial, this we have to separate, residential, we like it, we have to cover the attributes that define residential, dwelling or unit, or yes, sorry , or maybe residential housing and here we can take that part, residential or housing unit, okay.

This is how we will now begin our approach. We want to choose the main entities or the featured entities that, without those entities, we cannot define apartment. If I also type in Google, what is an apartment? Basically, you should be careful if you are trying to rank in a specific region or country, you should search in that region, it is always preferable. Okay, so the apartment is a building feature and the apartment unit is an independent living unit, independent living unit, okay. That it occupies part of the building, usually a single floor, the floor could also be a good thing for us.

There are many names for these buildings in general, we have covered buildings I guess, yes. Another definition says that an apartment is a residential unit that is part of several residential buildings or separate dwellings within a house, etc., okay. An apartment is a residential unit that is part of one or several residential buildings or several dwellings within a house or an entrance, bathroom, okay. Now we are getting a few more entities, entrance, bathroom, kitchen, and I will make my query clearer for more things like what is included in an apartment, internet, air conditioning, kitchen appliances, maintenance, natural gas, okay.

Some things more like parking, some more like storage, some more like, so I write them as a representative, not as natural gas, as gas, as parking, as storage and electricity. I mean, these are the fundamental things that make an apartment make sense. I mean, without these things, an apartment couldn't exist. Also from the user's perspective, and also from the perspective of a dictionary, like lexical relations, security, laundry, security, laundry and well, garbage, something else like washing machine or dryer and utilities, so you have to give them an order . I also believe that it is always good to put some order.

So I think appliances in general should be there, not just in the kitchen, maybe some in general. So it's not just up to you how, how deep or how deep you're going to go, it's totally your decision. If I'm here, maybe I'll even get to 100, and then I'll decide which is the most, which 10 or 20 are the most important, then I'll prioritize, and there are some important criteria for prioritizing information. let's check it out. So in the investigation components, we have to investigate the entities. I mean you can say nouns too, I meanconnecting also with query semantics, then frame semantics is about what you can say that covers information and all the relevant concepts within a specific information frame, for example if someone I mean the word cell that someone doesn't could understand without knowing the concepts about money transactions, buyer or seller, for example, for someone to understand or help understand the concept of cell phone, they must know about money transactions, payment, etc., buyer seller, so this is the whole framework that actually helps a person understand a specific concept, so this is the same way Google works, that is, from the user's perspective, if you are covering one thing, you have to cover from the backend the history previous of that thing also for the for the sake of the users also because the users probably have interest in learning those things also in that specific framework the multiple conception which ultimately gives a specific result of content in the form of concept, so Multiple concepts are covered also from the users perspective, also because the users could be searching for related activities, the related activities could be in framework semantics and also to satisfy the machine's score that you are a subject matter expert and covers all relevant entities etc. or you can say the important concepts about your specific core entity and you We just don't focus on the volume, the keywords that have the most volume, the keywords that are searched at a specific time, in a specific pattern, so you focus in the topic rather than in a single sentence.

Distributed semantics. I mainly say that it is basically analysis or you can say a study of how documents are constructed, how the machine understands the meaning or extracts the context of our document by understanding the multiple components of a document and for example, understanding the relevance, identifying the document relevance, understand the context through our document connection. those contexts with each other understanding the most commonly used entities and how the entities are linked to each other what are the attributes that connected those entities also what are the most predicated adjectives what nouns are most popular on this page what verbs of use and again everything in lexical relationship terms as well as how queries are directed on the page because the goal of the search engine is to match the queries to the document and then match the documents to the users, this is how Google groups these three things into one domain knowledge and satisfies user intent.

I mean, things will be long if I start, I mean, go deeper into a specific domain, but our goal is... I mean, these things are very basic, so I have to explain them before we move forward. Distributed spend is basically about understanding the behavior or study of documents, how documents are constructed, and how Google determines their relevance based on the Word2Vec model, for example. Because the search engine embeds them, I mean, embeds those actual words that we see on the screen into vectors before moving, before, and then processes them further to identify relevance, and then connects them together based on their attribute , then n- lands, co-currents, co-locations, co-location, sorry.

So, and more things like subdominant words. So tf-idf is also a term frequency, in which document frequencies, I probably think it's an outdated technology, but Google doesn't use that much, and n-grounds are just like unigram, bigram, trigram, the words, how many ? times, how a word is used, that is, which specific word has the most dominance on a specific page. Bigram means two words, trigram means three words. Co-currents, how two words frequently appear together in a specific context. Google determines, as Google has grown, to index billions and billions of pages, maybe probably in a specific topic, or context that Google identifies, basically to compare their co-streams with those documents and compare them, and compare them, hey , these.

Two words are also used on a billion other pages, and they talk about this specific context or thing. Google will probably also give you a clue or give you an idea that you are also talking about this. Google understands the context, right? And relevance and co-location are basically two words that come like this, like day and night, like running faster, like fast food. I mean, they come next to each other. They don't have any break in terms of words, one more word, but the co-currents could have some break. That's the difference between co-location and co-streams. By the way, script members, I'm also creating good content on LinkedIn.

Maybe you can read my specific posts that I've been to several times. I've enjoyed writing detailed tutorials or LinkedIn posts. As with Skipgram's dominant words, I also wrote a post that, okay. Let me find it quickly. So my goal is to make things very

practical

for you, as you may have looked at my approach. It is a very

practical

approach. If there are any comments, please let me know. I am very open to more suggestions and have no problem learning new things from you. Well. Well ok. So if I can find Skipgram dominant words here, I don't do it now.

I mean show all posts. It's like 1:40 a.m. and I haven't slept more than 20 hours and I've been sitting here creating content. And I hope you find it useful. Okay, let me find the dominant Skipgram words. So basically Skipgram dominant words are verse basically it is basically a technique or technology used by many machines or algorithms to predict the next word or the missing word in a specific context based on the training like how much they have missed. fed. the data. It's like the technology used by machines to understand, based on the data they've been given, what word might appear in that specific context.

As you can see, the cat stood, lay down, ran, ate, drank and slept on the rug. So sat is the most times that people have used it, like in the documents, the machine that has been fed, which means that this is the most common word used in this specific context. Basically, they are used for versus, disambiguation, document summarization, keyword extraction, information retrieval, and more. So if you want to read more in detail, maybe read my post and you will definitely enjoy it. So I think I'm ending this video here because it's not possible to cover the entire thematic map in one video, I have to split it into multiple components.

So this is what we're going to do today, and the first video is basically about setting up some bases and an environment, and again, we start creating a thematic map. And now leaving it to you, maybe you guys look into it yourself, and if you want me to create more parts in this tutorial about the thematic map, you know, the thematic map is one of the most premium products that I sell, and now you can imagine that you I am revealing my process step by step. Can you even imagine that I'm revealing my best-selling or top-selling product?

And this is the reason, I mean, this is the way we can say that I love this specific industry and I love you. Again, I have no problem spreading the knowledge, just give me, I mean, a good thumbs up, good comments, and good engagement. If you love my content and want me to create more videos like this, let me know. , and I'll sit down next time real soon and start from here and create another video. So see you soon, take care everyone and I hope you enjoyed it, if you have any questions please leave them in the comment below, any kind of questions, no problem with that, and thank you very much for your time once again, bye. . ♪ Hit him for once ♪ ---