10 Steps to Scale your Skills with an Online Course (STOP TRADING TIME FOR MONEY!!)

Because, many

time

s, people undervalue what they sell and then they will never reach their income goals. Barrier to entry means everything else that's on the market, whether it's other programs, workshops, trainers or consultants, whatever, looking at pricing across the board and making sure it's above average, because you want to be on offer. premium and the most valuable for

your

client. That's really important. I can give you a quick little example, and it's not just about the cost, like I said, on a financial level, let's use another example. One of my clients houses men who are on the verge of divorce.

If you think about the cost of that customer not having the solution he offers, it's really high. Divorce, on average, at least in Canada, I think, costs between $10,000 and $15,000. If you consider the therapy that would be done to prevent divorce, it's like $100, $150 an hour multiplied by four sessions a month. There are also relationship costs. If children are involved, children may need to go to counseling or therapy, loss of relationships, mental stress, loss of focus at work, all of those things combined. You really want to make a list of what the costs are to

your

client of not having the solution mentally, financially, emotionally, and spiritually.

How much is it costing you? This will help you decide on a price based on value, along with these other factors. Step number six is ​​to decode the algorithm. This applies to all platforms. No matter what social media platform you're using to generate leads, you need to identify two key components for your ideal customers to actually see you in the algorithm. Who and what. If you're creating random content, what it does is tell the algorithm that you have no idea who you're trying to reach. Therefore, the algorithm cannot help you reach more of those people. You just follow this constant wheel and hamster wheel, creating more content, getting no results, creating more content, getting no results, and burning out.

You identify? Let me know. It is very important to understand that no matter what the platform is, there is code for the platform that I discovered and use on each platform. It's being very intentional with the content you create. Know who your ideal client is and create relevant messages for that client. From there, the algorithm categorizes you. Oh my god, you know what I mean. It categorizes you. Write and speak at the same

time

. Then from there, you use your internal traffic sources, which every platform has, whether it's Instagram, YouTube, Facebook, TikTok, whatever, you use internal traffic sources to get you to more of these people, and that helps you.

You build an organic audience and it starts working without you making any effort. Because you're creating highly intentional content for your customer, you're feeding the algorithm the right data to reach more people like that. That, my friends, is decoding the algorithm. The next piece is to become a magnet for customers. Now you know how to decode the algorithm, but how do you actually create the content that will do it for you? Really important, there are actually five key factors to doing this. First, your content has to address a pain point of your ideal client, because that's what will resonate with them and make them say, "Oh my gosh, this person is speaking well to me.

I need to listen." "If you're the authority, they're the experts." From there, you want to add value. Education and enforcement are an important part of this. Providing content that shares a strategy, method, tips, tricks, and advice to get your ideal client past the zero state they are currently in or the pain point they are currently in is very valuable. From there, it should be based on your level of experience. I would say that valuable content and magnetic messages are what attract your ideal clients. It should be based on your own level of experience. You don't want to create content that you have no experience in because then you're faking it.

What is your level of experience? What do you know, without a doubt, that you can teach other people? A level of empathy, knowing where your customer is in their zero state so you can address pain points and then provide value to help them overcome it. That's really the key formula here. Share that you've experienced this or helped other clients through it so there's a level of authority, experience, and credibility. Then, from there, problem solving. Let's say I solved this problem for myself or I solved this problem for other people. Then, from there, and most importantly, take action.

The last piece of any magnetic content, magnetic message that is really going to attract customers, is that you have to tell them what to do, whether it's leave a comment below, send you a DM, send you an email, go to a landing page. page, sign up for your email list, whatever it is, there has to be a call to action to take a stranger and turn them into a customer. The next part of this is really fun. It's called the evergreen sales machine. Basically, it's about creating a machine for your business where you have an endless stream of ideal clients, leads, and sales coming in every day so you can convert them into paying customers for your program.

When it comes to this, YouTube is the platform of choice, because YouTube is designed for this. It truly is an evergreen sales machine. Every video you create has the potential to last for years and years and continue generating leads and showing up in search results, suggested results, navigation results and being discovered by new ideal clients every day without you having to. do additional work. . Each video is gold and can generate a lot of income for you. Plus, completely free. It is completely organic traffic. The best types of content to create are FAQs and keywords, as an entrepreneur.

If you are a creator and want that viral fame, this is not the game for you. When you're an entrepreneur, this is essentially free advertising. You have to get into the mind of your ideal client and say, "What are their pain points? How could I help them? What would they be searching for on YouTube?" and create content like that. We call it the stalker strategy. You want to show every place where your ideal customer is typing in the search bar and show up as the results they find. That's the key to success as an entrepreneur and business owner on YouTube.

Here's the thing: you don't need a lot of views. They should focus on quality views to convert them into customers. The real trick with YouTube is that you don't want to get lost in the competition. You want high search volume and low competition. This is really key because if you search for topics that are really important and have a lot of competition behind them, you will sink to the bottom of the results on YouTube and never be discovered by your ideal clients. Step number nine multiplies your impact tenfold and generates predictable income. How do you do this?

It's all a numbers game. It all comes down to math and knowing your numbers as a business owner. The reason I said before that you don't need viral views, that you don't need millions or even thousands of people to know who you are to create a really successful

online

program that you can sell forever and expand your

skills

is because if you look at the numbers , when you've used value-based pricing and put all of these components together, it doesn't take much to achieve your goals and create truly profound impact and transformation for the people you serve.

If we look at it this way, this is the equation to really break it down. If your income goal is $10,000 per month and the price of your program is, say, $5,000 per month, the number of clients needed to reach $10,000 per month is two. The equation is what you want to multiply by the number of clients you want, in this case it's two per month, by the number five, so it equals 10. Why is this so important? Because if you can get 10 leads per month, based on the industry standard, you will convert 20% of them. What is 20% of 10? It's two.

That's the equation for identifying how many leads I need each year to reach my revenue goals. In this case, if you want two clients a month and 24 clients a year, which generates $10k per month and $120k per year, then you will need 10 leads per month and you will need 120 leads per year. They are not many humans and it helps you understand, in a much clearer way, how to achieve your income goals. All of these

steps

, leading up to this point, are about getting to a place where you have a proven offering and your skill set is actually making an impact through this business model, which is doable if you follow these

steps

.

Then the last piece of the puzzle is to eliminate the competition and become the go-to authority in your space, which is what I do and help people do. How you do that all comes down to social proof. If you have a program and it doesn't generate results, it won't last. We have this thing we call the flywheel that runs the engine of your business and allows you to start growing your business and scaling it on autopilot. Start with your program. The program has to be transformative, it has to generate results. If you don't have a good program, nothing else matters.

You don't need leads, you don't need sales. You won't get any sales and you won't need anything else, because if your program is bad, it won't last. If your program is great, we've validated it, and we've done everything we needed to do before this, then you need to have enrollments. Enroll humans in the program. From there, you create transformations for those people through your curriculum. Transformation results. From there, you will have satisfied customers. Smiling face. What do satisfied customers do? What do you do when you really love a program, an offer, a product, or something you bought?

You tell people. Then all of a sudden these people start attracting more people to your program, because they are so excited about it and talking about you as the expert who had an impact on them and created results for them. This creates this stream of organic leads from your existing customers. It's like this army of people saying, "Yeah, this helped me a lot, I want to tell everyone." Not only will you have an evergreen sales machine up and running, but you'll also have so much social proof from your customers and results that people will naturally come to you and say, "I heard you're the expert on this topic." ".

That takes you from struggling, burning out, being stuck on that ceiling in your business to being able to climb to the moon with everything we discussed here today. If you're ready to start implementing this and you're ready to take it seriously, make sure you read my new guide on 10 steps to

scale

your

skills

et and 10x your impact without

trading

time for

money

. You can get the link to download it right now in the description below. Plus, I have a full playlist on how. create a successful

online

program, also linked in the description below. If you found this helpful, let me know with your bulbs in the comments below.

I know it was a lot of information, but here's how I roll. Like this one. video so it can reach more people in the algorithm. Thank you very much for watching and see you in the next one.