THE VERTICAL DIET WITH STAN EFFERDING | PODCAST #2 | BRIAN SHAW

that you compete with is certainly a concern as well, but if you are recovering and part of it, we talk about intra training that Tricia gets adequate sodium and carbohydrates while training, you minimize muscle damage, which means you will recover faster and you'll be able to play all those things in just one little thing like a workout entry drink, yeah we talk a lot about whether it's after your workout or in your workout, but just the carbs and the salt, I mean, it's going to drastically reduce your dogs, yeah, That's great, yes, and they will bring more nutrients to your muscles while the mTOR pathways activate as the blood pulses through your body and brings all those nutrients to you.

You may be healing while being terrible at breaking things down. It's amazing yeah yeah that's one way to look at it so here's a good one so this is it. for Stan the Alexander II for Tim ask for Stan you have been a professional bodybuilder a professional strongman a world record holder approach of I don't correct people around the world Oh, mm, right, yes, weightlifter, a man successful business owner, what is something you still want to achieve? You have not done it. I have kids now, all I want to do is see them be successful, confident and smart and that's the most important thing now.

I don't have any personal goals like giving away my Hummer the Wind. my whip competition, okay, I don't need a fancy car and you know, I downsized my life so I could invest more time and energy into my family. I can walk my daughter to school every morning. I mean, it's a beautiful place to be. yeah, when I do seminars I usually leave on Friday afternoon and get home on Sunday afternoon, you know, I miss a day with my kids on Saturday, yeah, and I'm more focused on making sure they get the best education and they they're so being a good father is what one o'clock is, that's huge.

I mean, everyone wants their kids to be safe and successful, you know, and that's the most important thing right now. I just don't really have any personal aspirations, yeah. I'm still very involved and you know, we just started the new business, obviously with the

vertical

, what

vertical

means and that has had a great launch, you know, very successful, done with over 30,000 meals in the first eight weeks , which is a big area now, that's amazing. Yes, and it's because they taste good, it's ridiculous. Today we were talking about how many free meals people have given us over the years and now you've given them to yourself, your family, and finally the dog, because they taste terrible, they really do. and so on, but you know, I will always be that kind of man, but my focus is not on myself.

I have no aspirations to own a different house or have a different car and it's kids, kids, kids, now it's me. It's me to hear you say that, I mean it, I think you know it just by talking today, even you know it in our conversations. I mean, I know 100% that it's not like you're sitting around and resting that you're con

stan

tly working on. other things, but it's not and I think I think for you you're going to have to do that, you know, because it would be the same for me, like I couldn't stop you from trying hard to do something else, you know? but at the same time I can completely under

stan

d it, you know, because now that I have kids, it's a different perspective, everything that you do, what you do for them, yeah, you are, so yeah, and I mean, you know, I certainly still I have goals that I.

I still want to achieve it but at the same time you know you can shift gears yeah dad I think you have to be able to shift gears and make that priority time for the kids you know when I did a video where I talked about why. I'm a hypocrite because when I was competing I was so selfish that I didn't have a family, I didn't have a mortgage, you know, I had the resources and the time available and I could fly and train with flax and more. train with Mark Bell and, but now I discovered that I can get a lot.

I think we overestimate what it takes to perform at that level because I obsess over it and found that I can now maintain a significant amount. in good health thanks to strength and conditioning with a lot less investment in my training, but I'm very organized, obviously, because we have all the things we just talked about, so yeah, I'm on point all the time. time, I organize, but you know. I'm writing the vertical in 3.0 which will be an update. I'm writing the book, the vertical

diet

that will be. I'm hoping to get a deal with Victory Publishing here, that's what Kelly started pre-ordering the flexible leopard and doing the Paleo Solution I really hope to get a close deal with those guys and then we can get the book out early next year working on vertical training.

My goal really is to get more people to implement this plan on the front lines to help. people improve their lives and demonstrate their health not only with professional athletes but also with people who have blood pressure problems, blood sugar problems or diabetics, etc., and we give them and work hard on an application that they can use to implement those things with your people for checklists the daily checklists and the app helps them get through that so there are a lot of fun things that I'm working on that are of interest to me and I hope to implement them so you'll keep busy.

I mean, it's your turn. Although yeah, it's not like you're just putting your feet up and you have nothing to be ambitious about, yeah, I mean, it's just that you've accomplished a lot in your life and I think that's great to hear. You're in a comfortable place where that's a great life that you can leave behind because you've created it yourself, yeah, you know that, and I think that's something that a lot of people don't understand, they know that because they had to. It will be a point in time and I know it because you established it, but you who were working and who made sacrifices, absolutely a lot of sacrifice in people, I think that is often what people discard, what you know and what you don't do .

Don't think about it because they look at you now and say like this guy who asks the question successful at this this and this but they don't realize that that path wasn't easy no and that was never the goal really necessarily that was the daily checklists who expressed themselves in that objective. I could talk about sleep nutrition and hydration making you a better athlete just as a side effect and what we found is that when you focus on the goal you are much less successful when you focus on enjoying the process and creating a simple and sustainable, you know day to day your checklist and stuff, but you have to be fun, that can't be, you know, punishing and I had my spiel on stress for success where I talked about timing. that I had to learn that lesson personally on more than one occasion when I was burning the candle at both ends and I wasn't sleeping as much and I wasn't going to the gym and I wasn't eating at McDonald's or you know, delivering food to my desk and how I felt horrible. , I started experiencing anxiety, stress, bad body composition and all that kind of stuff, and you know, when I got back to basics, I understood what was important, I started sleeping better, eating a little better, exercising regularly, so suddenly I was performing much better at work and as a result I was more successful, so when someone asked me about stress, I don't try to find a way to get rid of stress because you won't be successful without engaging and overcoming it, that's life. but if you can only bench 200 and someone puts 300 on the bar, that's going to be pretty stressful 6:3, but if you bench 400 and someone puts 300 on the bar, you're going to kick their butt and that's the way that I see having myself. prepared for the fight I bring my helmet and pads to the game, you know, I slept, I got my nutrition, I have my hydration game, yeah, and I can handle that stress, it's funny, you know, a lot of times and we're sitting. up here you know how to talk and obviously you mention that you know with me competing, you know and beating the strongest man in the world several times and you know all the success that you have had in bodybuilding and weightlifting and that I think a lot of times you know, in quotes , normal people, they, they, they, you know, maybe you look at this or listen to this and say, okay, yeah, you guys are regimented and that's what you do, whatever, but you know they're going to work if someone he wake up. have a good day if you could plan ahead to have a good day and say "it's okay." I know where my next meal is coming from because I have it with me instead of "oh" I'm stuck at my desk and I don't know when I'm going to eat so I'll get some fast food and it's such a negative spiral and the people I'm with.

I have spoken, it is surprising how sometimes people interpret what I say or what you say perhaps for their own lives. You know, it doesn't have to be the best top professional athlete, it can just be a normal everyday person saying, "Hey, I'm going to implement this, make a positive change in my life and change." my life for the better, yeah, you know, and I think that's probably the interesting part that you know for me is that I get and I know you gotta get a crazy amount of messages. I see you post them all the time, but all day long and how grateful people are to have found this and then to have changed their lives and you know that it's just this, it's such simple things, it really is, it's amazing, no. it's, uh, it's not like something earth-shattering, oh my gosh, it's just kind of planning ahead when you wake up hey, let's make your sleep a little better, let's make the meal plan so you know where the food comes from, yeah, you know all these little things, the details of your day are almost like little tricks, yeah, and like I talked about them With the thermos I used to run around the airport trying to get the Starbucks lady to pay five bucks to heat my Plastic Tupperware, it has to be a better solution than this, yes, and I don't know how I stumbled upon it, but my grandfather. was using a thermos on his way to the train yard, you know, 80 years ago, yeah, there was coated glass back then and it broke all the time and you could shake it for a minute, yeah, so I mean a little and simple $20 attack like that one he did. a huge difference in my day, so I look at my day now and try to think through how I solve some of these things that are taking up my time.

I don't like having too many cars because then I have to wash them. that takes time yeah, that's how my brain works now is that I don't want to get rid of the Homburg yeah, I don't, I don't want my wife to be planning a bunch of flowers in the backyard, does anyone have water? it makes me not want a dog because then I have to go clean it up, I'd better take it to the vet and I mean really very selfish in that sense, but what I try and what I try and do is figure out how to do it.

I want to dedicate my time and then I understand that there will be sacrifices. I've said many times that you can do anything but you can't do everything, so I select a few things that I want to do and that I think will achieve. my life is better and I try to stay focused on that and I just can't do it all and I try to create more time for myself. I've been through the position where I owned the monster house and the Rolls-Royce I was out of. Trying to wax it every time before I could drive it and maintaining that house and the gutters and the little ponds and the damn clay that used to get eaten by the vermin we ran around trying to catch and take somewhere.

I know I have discovered all that. It sounds exhausting just creating it. It works for yourself. You know it's like you're on a treadmill all the time. I want to be on the treadmill. I'm sure you know this and I say the same things as people starting out. businesses in two aspects: one, when you start a business, you don't burden yourself with a significant amount of debt because it is very, very difficult to deal with that type of stress and by that I mean signing a mortgage on your house or knowing how to make a big cash outlay, start small, from the trunk of your car, you know, that's how I started publishing my successful businesses and then continuously, I don't incur many recurring expenses, everyone who was there had to go out and renting a facility, well there is a monthly mortgage cost and then you have to hire employees.

Well, you know that 50% of your control operating expenses are usually personal, so you know not to go too far off the rails here, but be careful what you're committing to because it's going to take time and money and it's going to take away your freedom, yeah , yes, you deserve, you almost marry those who marry that and then it's a constant battle, you know, and that's true with competition. I have said it before you converted. a victim of your own circumstances because if you want to compete at this level you must sleep eight hours or more and a nap every afternoon and consume as many of these calories and you know that prepares you for all of this. list of obligations that, if you don't do those things, your performance will be affected and you will not be able to compete at that level, so those types of things are not permanent, you know that it is a goal that you strive for and you know everyone , they're not going to deadlift a thousand pounds every month, no, they can't, they have to get off that, you know, and get back to work to achieve that kind of thing, so people haveto understand.

I just talked to a guy this morning who was questioning himself all the time and was worried why he couldn't continue lifting the maximum weights every week, yeah it doesn't work that way, none of us do, we scheduled this for a Con a couple months in advance, I think social media is very, very bad, yeah, yeah Larry, get all the world records every fucking weekend, you know, one day it's 500 for two and the incline a week later it's 505, a week later, 600, yeah. every video, every video you post, it's fun, especially when you're a professional strongman or powerlifters or whatever, yeah, people expect to see a new world record or they expect Yeah, and it's like, wait a minute, you're lifting. a normal weight, what the hell is that?

Yeah, you know, even though normal weights and training have to happen to gain, yeah, those and those ERISA plan guys have the most success long term because they're not trying to set a PR on Instagram. every weekend and not to mention Larry, that kid could probably do that for years, yeah, but it's not like that, not everyone is Larry, no, of course, you know, of course, people always ask him, You know, Ronnie Coleman. I'm like you're not Ronnie Coleman, man. You have a start, you know, little by little you build up, be the best you can be, that's exactly it, it's about maximizing yourself, but it's, you know, using maybe, using some of those videos and that kind of stuff to share inspiration . or whatever, but you know, it's hard in today's world, comparisons, you know, because you're constantly making a comparison and even from a competitive point of view, you know, when I first got into the sport, it wasn't like now.

You didn't know, I mean my main rival for all those years was Genesis, yeah, Vegas and I didn't know what the hell I was doing training, and a lot of the time, most of the time, I actually did. He didn't post anything because there wasn't really a platform to post, so I was quietly training, he was quietly training, and then you get together at the contest and you're like, okay, who's been working all winter, let's see who you can meet and and you would have it outside of the contest and now it's very different because you know the guys are doing more things with their lifting and you can see who's progressing and that makes the fans have more fun and they do.

It's also more fun for the competitors, but I think you have to take it all in stride, yeah, you know, and you know someone like Larry, you mention it, I really want to, we've talked about doing some things together, so I hope. Hopefully we can make that happen, yeah, here in the future, yeah, those things are epic, yeah, and you know that's true in all areas of business. These guys post on Instagram every day with the other Ferraris and Gary Vees in the world. or have all this extraordinary success and travel and start comparing yourself to some of the best people in the world that you know you have to do your best consistently again you're looking at the end game, yeah, so it's going to be really hard to get there, It will be very difficult to stay motivated because every morning you will wake up and see Simeon Panda, so you will be able to wonder why it is not you and you will see Larry tilting the 600 presses and wondering. why that's not you and you just need to worry about yourself, yeah, and worry about your list and your goals, and you know, enjoy the process, yeah, yeah, I think that's the bottom line and you need to stay in your lane.

You have to be happy, yes, you know that with yourself and if you know that, certainly having aspirations is a very good thing, you know, and not being happy, you know, not being comfortable with yourself, you know, I guess for lack of a better term, normal at this moment, like me. I don't want to be normal, I'm sure you don't want to be known and we're both not normal and I'm comfortable with that, yeah, I feel like you're pretty comfortable, you know you want to stand out. I want to be different, I think you definitely know that, yeah, and it's something where you've created that and by creating that now and all that success that you've had, I can't even, I mean, honestly, and you probably can.

I can't even imagine how many lives you've touched and changed for the better now and that has to make you feel pretty good too. It's one of the most rewarding things about what I do now, it's the kind of coach I suppose you could have. To say yes is that I'm just trying to give people information that will help them improve their lives and that's why I keep going back to the basics, you know, simple, sensible and sustainable. I just want people to employ some kind of plan. it's achievable and that they can implement and that they enjoy because, in the end, I really loved what I did when I was training for weightlifting and bodybuilding.

I enjoyed it and it shouldn't be routine that way, you know? You're passionate about what you do and that doesn't mean you know that not everyone is going to be Brian Shaw, and it's just that you have to choose what your talent is and then pursue it and get involved with those people who are successful and learn from them and God. You know, I've spent, and still spend, a lot of time and just giving a seminar at Charles Poliquin's gym, so that's why I'm here in the Denver areas in Colorado Springs. I arrived two days early so I could see myself Losar keV I attended their full day seminar and then John Meadows I attended their full day seminar with my notepad like everyone else, you know, learning from these people when I went and I attended Dave Palumbo's guru seminar not long ago, so I'm constantly learning from people and then when I work with someone like you, it's a collaboration and I learn from you and we work together and throughout the whole process I'm still learning and I never expect to be the source of everything.

This great information as I said, we contacted dr. Sandra Gotic recently and there are other people that we employ, you know, at any time Eddie Comb has been a great help Charles Pollock, that's right, it's your back door, yeah, so you know you bring all the resources that are available and I hope that People who don't have the kind of time, money, exposure and relationships that I have can benefit from the information that I provided, and as you said, there are a hundred reference articles, some of their research published in peer review, some of them just very good articles from experts in the industry and some of their short video clips to help give you confidence that you are on the right path and so you can move forward and you have seen and read many of those, not all.

Did they ask me the questions right there, yeah, in the bio vertical download and I'm like, dude, that's in, you know, past seven, yeah, sure, I send them the same video and yeah, but I understand that they don't have time, I'm sure these people have families, they have their jobs, they don't have the time that I have to read all this reading and meet all these people and watch all these videos and I'm sure they know it, so I'm trying to giving them the information that I've been able to learn from what I think are the best resources in the industry, yeah, it's been amazing, man, so I think it's pretty good.

I mean, I'm sure we could go on again, yeah, that's probably being passionate about this, yeah, always. vomiting yeah I'm really excited you're here man and thanks for taking the time tell people where they can obviously find you in a lot of different areas tell the piano I can look into that or they want to know go buy the

diet

like all that is Stan striving on the vertical diet my website the vertical diet calm is also my website the same with Instagram on Stan striving on the vertical diet and everything that is accessible to them there and even replaces the new Yahoo is my email and DMS.

I get a hundred a day and I try my best to at least put some words in, if not I'm attaching an article to send if you know it and a link to buy my vertical diet to go with it with my tips if you don't. Ya, yeah, those are the important things and that's the way to find myself amazing and actually one of the exciting things: I'm partnering with Stand Now to do strong meals Sha, yeah, as part of the vertical diet since that I tried them and they are amazing, so you came out with the strongest food in the world, the strongest in the world, you know, first public announcement.

I haven't said anything about it, it will be a meal with more than a thousand calories, no one in the industry. like your cost per calorie is the cheapest with us and you know things taste amazing yeah I can I can because you've bothered me about it a couple of times after I've sold it so this is a public announcement. I wasn't sure if it was. You're the first to hear, yes, that's on the horizon, however, one or two more weeks we'll have that market, the strongest food in the world, that you could feed your old family if you need to, that's great or a meal for Brian, six more of those. and you know you're about to get to lunch time, that's easy, so if you try to post a link for sha strong meals and you can obviously find Stan, follow him for sure and I'll definitely appreciate you and hopefully we'll get it. do some more fun things in the future