Why Simon Sinek Says “Start With WHY” and Why You Should Too | The USA Leaders |

Hello everyone, welcome to US Leaders, where we delve into the ideas that shape our world and inspire us to take action. Today we are exploring a concept that has revolutionized the way we think about

leaders

hip and success. Simon syx. Start with why Simon Sak is an acclaimed author and motivational speaker who introduced the world to the Golden Circle, this simple yet profound model explains why some organizations and

leaders

are able to inspire and achieve remarkable things. The core of this model is why it is the purpose, cause or belief that drives. each of us, so what exactly is the Golden Circle?

Imagine three concentric circles, the outermost circle represents what the middle circle is the how and in the center is why most people and organizations

start

from the outside to focus on what they do, but the Great leaders like Martin Luther King Jr, Steve Jobs and the Wright Brothers, who had a lasting impact, began with why what is easy to identify are the products we sell or the services we offer and how it could refer to our unique selling proposition or our strategies. but the why is much deeper, it's not about money or profits, those are results, it's about your purpose, why your organization exists, why you get out of bed in the morning and why anyone

should

care about you. you.

Siny discovered this concept during a period of introspection when she realized she had lost passion for what she was doing, she discovered that by rediscovering her why she could inspire others and find fulfillment in her work, her book begins with why she delves deeper based on biology, the human brain is programmed to respond to why our limit system, responsible for feelings such as trust and loyalty, also influences how leaders can inspire cooperation, trust and chain. in our decision making. Communication from why accesses the part of our brain that does not use language, which is why it feels intuitive.

Take Apple as an example. They are not just a computer company. They don't just sell products or ideas, they inspire people with their vision of the world. Your why is to challenge the status quo and think differently. This why resonates with people. At a deep level, they understood that people don't buy what you buy, they buy why you do it and that's why customers line up for hours to get the latest Apple product. Now you may be wondering how you can find your why it

start

s by looking inward and reflecting on what really matters to you what are the values ​​and beliefs that drive your actions once you have identified your why it is about living it every day and turning it into the center of your communication here are some steps to help you discover your why reflect on your past identify the moments when you felt most fulfilled what you were doing why you found it so rewarding look outward consider the impact you want to have on the world what legacy you want to leave articulate your why express your why in words

should

Be simple and clear, something that resonates with you and others, live your why, make decisions and take actions that align with your why, This consistency will attract others who believe in your cause, so why should you start with the why, start with the why is not just for leaders. is for anyone who wants to find fulfillment and inspire those around them imagine waking up every day feeling inspired and motivated not only by what you do but why you do it Simon Sy starts with why it's more than a book, it's a call to action challenges us to rethink our approach to life and business starting with why we can inspire change, lead with purpose and make a difference in the world.

Thanks for joining us, share your why in the comments below and let's continue the conversation until next time. Keep asking. because