Free Google Ads Course 2024 - Complete Step-By-Step Google AdWords Tutorial

What's happening? Welcome everyone to my

free

Google Ads

course

. In this

course

, I'll go over many of the different Google Ads campaigns. I'll teach you how to set up conversion tracking. how to enable remarketing and create remarketing campaigns, you can use this table of contents and there is also a clickable table of contents in the video description so you can easily jump to it if you are looking for a specific type of campaign; Otherwise, if you simply want to know the different types of campaigns you can run on Google Ads. The only important campaigns that I'm not going to go over in this video are app campaigns, mobile app campaigns, shopping campaigns, and local campaigns.

Otherwise you will learn how. to create search campaign performance Peak campaign Discovery ads display ads YouTube advertising Google ads Remarketing campaigns and calls now a quick note The website I use a lot in this course farmhousegoals.com is currently moving to a new server , so it will probably be live at the end of the week, I'm working on some things on the back end and while I'm transferring it to another server, I'm working on some things content wise to get the website back up active, but if you go to check it about a week or 10 days after it is published, you may not see the website yet, but it will be back available, especially in October 2022, you will see that website, so let's start with the course.

I'm going to start here on the Google Ads home page and I already have a Google account, so what I'm going to do is use that Google account to create a new Google Ads account, so what we're going to do is to come here to get started now and when you start a new account they will ask you what your main advertising goal is. What I would recommend doing is not going through this process by scrolling down and you want to switch to expert mode. We'll go down here to ask if you're a professional marketer and switch to expert mode.

Now this will take us directly to this screen to create a new campaign and we will be asked to choose our objective. What I would recommend doing is creating an account without a campaign, that's what we're going to do now is create an account without a campaign and now what we're going to have to do is set up our billing information so you want to start with your billing country. , your time zone. and your currency so in this case they all match what I have so I'm going to click send and we get a congratulations message you're done now what we're ready to do is explore our account so first thing What we need to do is set up our billing in case we want to run an actual campaign, so that you don't get charged for Google ads until it starts generating clicks for your business or whatever type of campaign you're running, but for the most part They will be clicks, so you won't be charged when you set up your Google Ads account and you won't even be charged when you launch a campaign until your campaign starts getting some activity, so they will continue.

To get messages like this, discover new ideas and there's really no harm in going over some of the new ideas and some of the different tips that Google ads give you. In this case, I'll just click Got it and what you want. what you need to do is go to tools and settings here at the top and here under billing, you want to go to settings. Well, this is where you want to set up your new billing, your payments, however you're going to make payments. Google Ads Account I normally use a credit card so what you have here is the billing country, mine is the United States and then you'll have a currency here that you'll have to choose as well and then we'll scroll down here and you'll see the type account, so you could do individual or organization depending on the type of account you have.

In this case, I'm just going to do individual and it's going to tell you to add a credit or debit card, so that's where I'm going to want to add your card number here, so I set mine up as Corey Farmhouse when I created my new Ads account. Google, so that's what it shows for my cardholder name, but in this case you want to enter your card number here. cardholder name and your zip code and click submit so you can get more information on how it is charged. You'll find that you will be automatically charged on the first of each month if your balance reaches your payment threshold before that date.

Right off the bat, you might see some initial charges, some smaller charges when you start with Google Ads because their payment thresholds are smaller when you start. I will link you to this information for more information so you know how you will be billed for your Google Ads. account, so that's where you should start and how you'll actually pay for your advertising. I'm going to click cancel right now because I'm not actually going to run ads on this account, so let's go I'll come back here to our Google Ads account. Hello everyone, thank you for your support by watching my videos over the years.

If you want to continue supporting my channels and at the same time use some of the best marketing tools you can try, whether it's CM Rush or spyfu, if you haven't already, they're both great PPC and SEO tools. If you use the link at the bottom here for any of them, they are affiliate links so they will help support my channel and Surfside PPC. If you're not interested, no problem. to the video and what you'll see is we start by creating a new campaign in ad groups for your business. Now one of the things you'll see is that if you click to create a new campaign, some of the goals here. they're sales and leads, so they actually take into account the actions that happen on your website, whether it's purchases like a sale or leads, someone fills out a form, maybe someone calls you on the phone, so they all those can be different types of goals that are also known as conversions in Google ads and that allow you to optimize your campaigns for your key performance indicators, so before even launching your campaign, I recommend setting up conversion tracking and we can do it by going to tools and settings. and in this case, you want to come here to measure and you want to go to the conversion screen, so this is where you can create new conversions that you can optimize your campaigns for and see how Google Ads helps you achieve your goals. goals for conversion tracking to help you see which keywords, ads, ad groups, and campaigns.

Drive customer action you care about: purchases, signups, app installs, phone calls, and more - basically any measure of your business's success, no matter what it is, can be measured in Google Ads and in fact, you can Optimize your campaigns and budgets to generate more conversions, which is why we want to start conversion tracking now. In my case, I will use my Google Analytics 4 account and import my main conversion for Farm Goals. I already have my conversion tracking set up in Google Analytics 4. So if you come here to see conversion events, you will find that here under configure when you go to configure you will see your events, your conversions, and your audiences.

So what we're going to do now is get here to conversions and you can see I have my affiliate click conversion here, so what we want to do is link my Google Analytics 4 account to my Google Ads account so that They can communicate with each other and I can import this converting affiliate, click directly to my Google Ads account, so what you want to do now is go to tools and settings and you want to go to settings and you want to click on linked accounts , you'll see here all the different accounts that you can link to your Google Ads account, for example if you have a Google Merchant Center account where you have a feed of your products on your website and you're using Google.

Merchant Center can link this account directly to your Google Ads account. You can link your Google Analytics 4 account right here. Google announced that they will end the use of Google Analytics in the UA Universal Analytics edition, so they will move to Google Analytics 4, so I recommend you get started. If you don't know how to get started with Google Analytics 4, simply go to Analytics.

google

.com and you can create a new Analytics account. There are a ton of different setup guides, no. It doesn't matter what type of website you are running, so it is very easy to set up Google Analytics on your website, you can basically use some built-in apps, there are a bunch of plugins built in through WordPress, there are built-in apps through other providers like Shopify that allow you to easily track all of your Google analytics for data and even if you're using Wordpress or Shopify, many of them will allow you to use just your Google analytics for identification and will be able to link this. account on your website so you really get all that traffic data where people are coming from, how you convert, all that data is really important for you to get the most out of your website and your business, so what we What we what we're going to do here is have our Google Analytics 4 account installed on my website and this is for my farmhousegoals.com website and what I want to promote today are all of my different product category pages.

I want to promote all of these and then have a separate sale on my website. I'm going to show you how you can run ads to optimize specific pages or optimize for a specific sale that you're running, so that's what I'm going to try to show you. today throughout this video, what we want to do now is go here to the product links and I have my Google Analytics 4 account. I have editor access in Google and Analytics 4, so if we come here to the admin screen . and we move over here to managing account access in Google Analytics 4.

You can see that I have direct permissions on this account through my new Google account, so what we want to do is go back here to Google ads. We're on the linked account screen and we're going to go to Google Analytics 4 and click on details so you can see here. I have two properties so the first one was a Google Analytics 4 example account so they had me create that account when I set up my Google Analytics 4 and then what I have is my access to Farmhouse goals so what I can To do is first turn on auto-tagging so you can see that turning on auto-tagging allows Google Analytics to associate that data with clicks on Google ads.

So, first you want to turn on auto-tagging. Okay, so that's going to help you track all of your campaigns right in Google Analytics 4 and then we want to click on the link here, so when we click on the link, we're going to import audiences from Google Analytics, so I'm going to show you how to do it too, so we'll activate this as well and click on the link. Ok, now I have my Google Analytics account linked. to my Google Ads account and what I want to show you next is how to create a conversion event through Google Analytics 4.

So if we come back here to configure, first you'll see that there will be a bunch of existing events. events here, so you can set any of these events as a conversion. Now most of them aren't going to be something that you're going to set as a conversion, for example you can set scrolling as a conversion which means people scroll down a certain percentage of the page so we can set it as a conversion and then every time someone visits our page and scrolls down, it will count as a conversion. Now for me, my main event is an affiliate click, so I only have affiliate products on my website.

So every time someone clicks on one of my affiliate links, that counts as a conversion in my Google Analytics 4 account, so what I want to do is import it into my Google Ads account, so once We already have our conversion events configured here, what can we do? What we do is we can come here to our Google Ads account, we can go to tools and settings and we're going to go over to measurement and click on conversions again and now we're going to click to create a new conversion action and what what we want to do is use import here, so we'll import data from our Google Analytics account and we'll use our Google Analytics 4 property, so we'll select it here. and we're going to choose web, so we're going to scroll down and click continue again and you'll see my four different events here, so if we go back you'll be able to see all four conversions. events now the only one that measures anything is the affiliate click, so that will be the event that I optimize my campaigns for, so we will choose that here, click import and continue, okay?

To see here are things to keep in mind:This action is included in the conversions column, so you definitely want your action to be included in the conversions column because that will allow you to optimize your campaign for that conversion, so we'll click Done now. and you'll see that we have others here, so it will be considered another goal, which is fine, because it's not technically a purchase on my website. I can use it as a purchase target. I can use him as a potential client. goal, but we're going to click exit right now to exit the guide.

You can check out all of those different guides as you create your Google Ads account, it's just going to help you learn more about the platform, so if we click here on conversion. action one thing we can do is if we click on edit settings so we can come here, you can see right now that those are in other categories so we can choose this as the main category. You could say this is someone who submitted a lead form. I could tell it's someone who started the checkout process because he's accessing one of my affiliate pages right now. another is perfectly fine, so we will keep this as another, we will choose a main action used for bidding optimization, now the conversion name we will keep, one thing you can do is set a value for certain conversions, so for this one there's no value so we're just going to use one dollar as our value so each conversion will basically count as one now if we scroll down here to see some things here at the bottom so I can count each conversion or one conversion.

I'm just going to choose to count each conversion so you can choose one if it's something like a lead form, because if someone submits a lead form twice, it really only counts as one lead, so Now you're going to do Click Save here, the other thing you can do is click on the conversion window so conversions can happen days after a person interacts with your ad, so select the maximum time after an interaction with the ad in the one you want to count conversions so you can set this between 90 days and a week, usually 30 days is the default and I usually keep it at 30 days, but if you want to do something like 90 days, your lead time is much longer than normal, so for some companies people might reach out and it may take several months before they make a decision for other people.

Basically, if the conversion doesn't happen within that week, it's not likely to happen, so you can choose a conversion window that works best for your business. We'll click on 30 days here and keep it as it is now. Attribution model. There are different attribution models you can choose from if you know people click on different ads, perhaps clicking on your website in organic search results. find it through social media, if there are many different ways that people actually interact with your business, you may want to consider something like a linear attribution model or Time Decay so that you give credit to the clicks that occur closest in Conversion time for a time drop for linear will grant conversion credit equally across all clicks in the path.

Now last click only credits the last ad clicked. In my case, I'm going to choose the last click. My click conversion window is generally a shorter period. Unlike many other companies, people often click on ads and either click on an affiliate link or not, so in my case I'll choose the last click here. 30 days we'll count each conversion so we're not really changing anything here and we're going to click done now, let's say you have a Shopify website or a large Commerce website or a WooCommerce website and you're selling physical products and You want to make sure that you're tracking every sale and the associated revenue as value, so what you want to do is follow the guides that they have right on their websites, so basically quickly track Google Ads conversions for Shopify on Google and They have guides that will give you a

step

.

The

step

-by-step process to set all of this up on your website is the same if you are using Bigcommerce. You can view conversion tracking here so you have a lot of information on how to have Google Ads accounts attached to your website and the best ways to do it. track conversions and it will be slightly different for all these different websites, so instead of trying to go through all the ways to do it, all you need to do is a quick Google search if you're running a WooCommerce website For example, WooCommerce Google. ad conversion tracking and you can see there's a plugin here.

WooCommerce Pixel Manager tracks visitors and conversions on Google Ads. Google Analytics Metapixel. This plugin engages WooCommerce store visitors and collects valuable data so you can use these built-in plugins or apps or even Sometimes the platform you are using may allow you to easily install your Google Analytics 4 account and you can track all your conversions in your Google Ads account, so follow those simple guides before you start running a campaign because it will only help your performance if you are using conversion tracking. Now, a simple method for conversion tracking is, let's say, for example, if we visit my website, let's say I want to advertise a drop shipping program through my website, so I want people to send my products now this not something I'm actually offering this is strictly for this example so someone fills out this form name phone number email website comment or message and clicks submit now when you click submit you automatically get redirected to this page confirmation on my website, so the only reason someone visits this confirmation page on my website is if they fill out that form because there is no other way to find this page and people won't go directly to my confirmation. page because it's basically just a thank you for sending us your form so this would be my conversion page so you can also use it to confirm an order if you're selling a product for a hundred dollars then you'll know every time someone visits your order confirmation page that just generated a 100 sale, so you can use it through Google Ads and then optimize your ads for that conversion.

So what we're going to do is through our Google Analytics 4 account, we can come here to events and We're going to create a new event, so we're going to create an event. You can see I already have a custom event here called generate lead, but we're going to create a new custom event and what we're going to do is we're going to say Dropship Confirmation and actually we're going to use all lowercase here, so the My custom event name here is Direct Submission Underscore Confirmation Match Conditions, so with this what we can do is say the location of the page, what the URL refers to and instead of equals, what we're going to do is contains and the value, we're just going to take the end of the URL here with the square brackets, so we're going to take the confirmation page like this, so basically our event is It's going to be the Drop Shipping confirmation every time someone visits that page. confirmation.

We know you just filled out our Drop Shipping form, so we'll click create here to create a new event on our website called Drop Shipping. confirmation and that will track every time someone visits our confirmation page, so what we can do now is come here to see the conversions. Your events may not show up here right away because there are thresholds with events where you need to have a certain count here for your events to even show up here, so events where your count is low may never show up. show here, so you can't mark them as a conversion directly in this table, so what you have to do is come here to conversions and we We just need to name a conversion with exactly the same name that we gave that previous event, like this What we are going to do is click on a new conversion event and we are going to give it the exact same name that we just named.

You did Direct Send Confirmation, so you want to name it exactly the same name as the previous event that we did in the last step and we'll click Save Now to create a new conversion that will match the event that we just created, so let's go back here to the events, you'll see that the event doesn't appear here, so if we click on create event, what you'll see here is the dropship confirmation, our custom event name, and us. We'll come back here to conversions and we have the same name here so Drop Shipping underlines confirmation so now this will start counting every time someone visits this confirmation page and you can make sure it's working by just refreshing this page several times. times and giving some time for this data to appear here, you will start to see this increase in count.

It may now take a day or two for some of this information to appear. Google Analytics 4 can be a little slow when it comes to conversion events. but once you have created this conversion event in your Google Analytics 4 account, what we can do is go back to Google ads again and we are on the conversion screen, we can click on import new conversion action and do the same thing we just did. from our Google analytics for property, choose web and we'll click continue and you'll see the dropship confirmation here so we can take this analytics event and import it into our account and that will start counting every time someone actually fills out that form. on our website, so this could be very useful, especially if you have forms on your website where you give people a quote for some type of work, for example if you are putting up a fence in your backyard , you could go to a website and they might say, give us your name, give us your address, tell us what type of fence you're interested in and we'll get back to you with a quote and when someone fills out that form and clicks submit all you have to do is do is redirect them to a confirmation page and this page will be used as your conversion, so a quick overview of conversion tracking.

We're not going to import this one, we're just going to focus on our main conversion action. here our affiliate clicks, so that's the way we're going to optimize our campaigns, but it's very important to start with conversion tracking before doing anything. The next thing I would recommend doing is in your Google Analytics 4 account that you want to log into. Here to the administration screen, from the administration screen we can enable remarketing in our account, which will allow us to target people who have already visited our website. The way to do this is by accessing your Google Analytics account management screen 4.

To go to data settings and data collection in data collection, you need to enable Google signals data collection and then, At the bottom, there will be an acknowledgment of user data collection and you will also need to acknowledge this to allow you to create remarketing audiences. and you can use them in your Google Ads account, so if we come back here and go to tools and settings again and go back to our linked accounts, we have our Google Analytics 4 and Firebase here, so we'll click on manage and link and just to show you very quickly, if we click on unlink and relink this account so you can do that very easily, you can see that you just click on unlink and then link again, what we did was import audiences from Google Analytics afterwards. linking, so when we do that, we click on the link that will allow us to use the audiences that we created in our Google Analytics 4 account in our Google Ads account for our advertising, which will help us find people who have already shown a interest in our website and people similar to them too, so the way to do that is to go to tools and settings in Shared Library.

Here we'll go to the audience manager and you'll see that we already have a bunch of audiences imported into this account and keep in mind that this is a new account that I just created so I didn't do anything other than click on import audiences so Many of the things you're doing in Google Analytics 4 that are reflected in your Google Ads account are found on this settings screen because this is where you create events, This is where you can mark events as conversions and it is alsowhere you can create audiences. you can see some of the different audiences that I have already created, now the easiest audience to create and I think they automatically create the all users one for you and the buyers one for you, if you are tracking purchases on your website, don't do it am.

I don't have anyone in my buyer audience, it only shows less than 10 users, but you can see some of these different audiences that I have recently active users from, so if you click on a new audience, they will have some suggested audiences here, so recently active buyers and non-buyers, they can come here to see the templates and they have a few different templates that they can choose from and then they have predictions. This is new, but right now I'm not eligible to use any of these, so what are we going to do? is to create a custom audience and to give you some of the easiest conditions you can use is if you include users when and we come here to add a new condition and we come here to events and you just say users who have a page. see, so basically it's anyone who has visited your website, if we look over a 30 day period, you can see that just choosing page view here includes 22,000 99.8 of all the users that have been on my site website during the last 30 days.

You can also set this up to the maximum limit and that will basically give you the largest possible remarketing audience you can create for your website, so all you need to do is name your audience, add a description if you want and click Click Save and that will create that new audience. For you, now you can also create a custom audience and say include users when and use a couple of different conditions here, so scroll down and show some of these different examples so ecommerce can see some different things here, events that can do. If someone

complete

d a conversion event, here are some that might not be relevant to your website.

You can choose by platform or device if you're trying to reach people who use a specific browser or a specific device or a specific event. device branding that you can do by traffic source so that people who come from a specific channel, like organic search or if it generates a lot of traffic from Pinterest you can create all kinds of different audiences, now one of the most basic is to say I want to target to people who have visited furniture pages on my website to be able to choose the page screen here and we can scroll down here and you.

We can make the page title, for example, and if we scroll up a little bit, we can also choose the page location, so that the page location refers to the URL. The page title refers to the actual title of the page, for example, my confirmation page, my title is just a confirmation. If we come here and let's say we're going to use the page location, I can say add a filter and say when it contains the URL and I can do something like you already have a bunch of different links here. You could do something like just Furniture, so when the URL only contains Furniture, we click Apply, so it says that over the last 30 days, 11.5 percent of all users have visited pages where the URL contains Furniture.

Now you can do that and/or you can choose to expand your audience or if you use end, you're going to narrow your audience, so you're basically saying that if someone visits a page that has furniture in the URL and also does something else that includes it in this audience, you could make the page location contain furniture. I can do something like and we'll scroll down here again to the page and Screen. I can say that the page title contains and do exactly the same thing that the furniture will do in caps in this case and we'll click Apply so you can do a bunch of these different things here and create an audience, so this really doesn't expanded it at all, but we can just say furniture audience and maybe what I want to do is a 60 day long membership so that people who are looking for furniture tend to see themselves as a little bit more than a lot of other products because they are more expensive, so we have a furniture hearing and we last 60 days, so we have anyone who visits a page that has furniture on it.

I can also make the page location contain specific types of furniture like sofas, chairs or tables and I can choose all of those different page locations to create the largest possible audience for Furniture and then we click save, this will create a

complete

ly new audience in our account and it will take about 24 hours, but this audience will automatically appear in our Google Ads account through our audience manager, just like some of these others have appeared here as well. Now the other thing that will happen is, for example, I created these bathroom pages so that people who visited pages on My Website relate to bathroom decorations, so this is a 90-day audience and what Google Ads automatically does is create a segment similar to the 90-day audience of my bathroom pages and you can see that the size of this audience varies from 17,000 to 1.2. million so we can target this audience on the Display Network, we can target them with a Gmail campaign and we can target them in our search campaigns and increase or decrease bids based on a lookalike audience where Google Ads looks at all these different data points. from interest to demographics to location of people in my bathroom pages audience and creates people who are very similar to them but have not visited my website yet, so these are audiences and you can create your own custom segments, which I will discuss later. in the video, but to start before creating a campaign, I like to set up audience manager, so I do this if I'm working with a new client who has never used Google Ads before first setting up their audience manager and I also set up your conversion tracking because to me it doesn't make sense to run a campaign without having conversion tracking ready so we can optimize that campaign for the key performance indicators on your website, so once you've done both, will be I'm ready to create a search campaign for your website, so we'll go back to our Google Ads account and as you can see here, it'll tell us to create a new campaign.

One thing before I create a new campaign is that I'm going to go back to the conversion screen and I just want to set up my conversion action instead of another one. What I want to do is do this conversion action and we're going to edit the settings and convert it to a lead. So we're going to come here and we're going to put it in a lead category, so you'll see that in the lead categories there are a few different categories. Here I will choose outbound click, so outbound click is It will be a default account goal for me and a primary action used for bidding optimization and we will click Save.

Now that we have our affiliate click tracking right, we're going to use it as the main category for outbound clicks and We're ready to go back to the Google Ads home page here and now what we want to do is create a new search campaign. Before you create a new search campaign, you need to have an idea of, “Okay, this is what I want to promote on my website.” This is my goal, so what I want to do is promote the store pages on my website. I would like to promote basically the entire product category that I have so you can see here.

I have 257 items in all my product categories, so what I like. What you need to do is target all of these different pages. I'm probably not going to do every single category because it really doesn't make sense to specifically target Farmhouse twin duvet covers with this page when I can target just my farmhouse duvet cover page. and I'll go over it more as I create my campaign, but before you start you should have an idea in mind. Well, my goal is to get people to visit one of these pages, so, for example, I have my store pages here.

I want someone to visit my farm betting page so I'm going to click on it and I want people to click on one of these product categories and buy or just scroll down and check out some of my different products here and each time someone clicks learn. more or you go to a product page and click the Learn More button, they will automatically be sent to Amazon, so if we click Learn More here, you will be able to see the exact same products that are on my website, that is a product on Amazon, so I want people to come to my page and click this learn more button and that's what gets tracked when my affiliate clicks, so that's my goal for this campaign.

Now the other thing you need to keep in mind is your desired budget. and it's really better to offset a monthly budget because if you just say, I want to spend 25 dollars a day and see how well that works, you might as well say, I'd like to spend two thousand dollars this month, so let's go. to set a daily budget, so I'm going to spend about two thousand dollars this month and I'm going to go over that as I create this campaign, so let's go in and create a new search campaign, the first campaign that we're going to set up. up is a Google Ads search campaign where we will actually target keywords through the Google search network and through Google search partners and we will be able to show relevant ads to potential customers and direct them to our site website and, hopefully, generate custom conversions. are searching on Google and other search partners so let's get started right we're going to click on the new campaign button here and the first thing we need to do is choose our campaign objective so in my case I'm going to choose leads here to my campaign goal and now it will say use these conversion goals to improve leads so you can choose multiple conversion goals here, but I only have my main conversion goal, outbound clicks, now you'll see here, it's giving me a message error and then say it is inactive or not verified so once we start generating conversions that little warning message will go away so we just need to start generating conversions and then it will be an active conversion action so we can click continue here and this is where we choose our campaign type, so for this Google Ads

tutorial

, I'm going to show you how to create a Search campaign and a Top Performing campaign because I think those are two good campaigns to start with in terms of overall performance.

Now let's see that if you are running an eCommerce website, you should also run a shopping campaign. That's something I want to go over in future videos. I really want to stick to just the search and performance X map in this case. I also have videos on my channel about display ads, discovery ads, and video ads, so you can find all of these different types of campaigns by simply searching my Google Ads playlist, which I'll link in the video description, for what we will click on search. here and it will say: select the ways you would like to achieve your goal and what we want to do is choose website visits, so we are trying to send traffic to our website and we want to generate conversions only on our website for the right time . now you can see there are other options here as well and that's something that maybe I'll show in follow up videos so let's go to our website here farmhousegoals.com and name our campaign so let's do

google

ads search campaign with objectives farm and do it in 2022.

Okay, we'll click Continue Hello everyone, thank you for your support by watching my videos over the years. If you want to continue supporting my channels and at the same time use some of the best marketing tools, you can try SCM rush or spyfu. If you haven't already, they are both great PPC and SEO tools. If you use the link at the bottom here for any of them, they are affiliate links so they will help support my channel and Surfside PPC. If you're not interested, no problem. The next video will be our budget and our bidding strategy, so your budget, if you look here on the right side, it will say that for the month you will pay no more than your daily budget multiplied by the average number of days in per month, the average number of days in a month is 30.4, so, for example, if I set a 10-day budget, what I'm going to spend over the course of a month is probably $304, somewhere around that number , so if you set it to 100 here, so it just takes 100 times 30.4 and what we're going to have is we're going to spend about thirty-three thousand and forty dollars a month, so that's what your should look like.budget, the best way to do it is to say Okay, I want to spend and I use this number before two thousand dollars this month, so if I want to spend two thousand dollars this month, all we have to do is basically open the calculator app directly on Google or open In the calculator app you have two thousand divided by 30.4, so our daily budget will be around 65 or 66 dollars, so let's say I'll set it to sixty-five dollars, so I'll spend a just under two thousand. dollars over the course of a month, so this is how you want to view your daily budget.

Look at it as a monthly budget. Next will be our bidding strategy and since we are using conversion tracking and we are optimizing this. campaign for potential customers, what we want to do is focus on conversions. Now I'm going to show you exactly how I set up my bidding strategy, but what you need to do here to start is focus on conversions and what you can do is set a goal. cost per action, so let's say a conversion for your business is worth fifty dollars, then what you want to do is have a target CPA below that number because then you'll be driving optimal conversions, so if my target CPA is a hundred dollars and conversion is worth fifty dollars so that means for every conversion I'm basically losing fifty dollars so the best way to look at your target CPA is how can I generate valuable conversions for my business in my case if I can start with two dollars here because the conversions for my business are not worth as much because they are all affiliate clicks, so what I can do is hopefully lower the target CPA, but I will adjust this bidding strategy later in the video, after I publish the campaign and to show you that as we go through this video, let's scroll down here and go down here and we'll click on more settings so the only setting here is ADD rotation.

I would recommend just optimizing your ads to prefer the best performing ads so once we have all of this set up we are ready to move on to the next step so the next step is going to be our campaign setup and the first thing it will ask you is Which networks you want your ads to target on. run when I'm running a search campaign I only want my ads to serve on the Search Network, so I want to serve them on the Search Network and I want to include Google Search Partners. I would rather run campaigns separate from the Google Display Network than try to do so. run my Search Network campaigns on the Display Network, in my experience I have never been able to find additional conversions like what you say here at a similar or lower cost when I compare a Display Network campaign with a Network campaign search, so We'll scroll down here and next up will be locations, so you want to target all the places where your customers are.

In my case, I ship products to the United States and Canada, so I'll choose United States and Canada for locations and then when I'm in Location Options in Target, I like to just shoot and choose presence because it will automatically select it as presence or interest, so it will include people at the location or people who have shown interest in your target locations. I want people in the location that I'm actually shipping products to, so for Target I like to choose price presence here and what you can do in the location options is just click on advanced search here and let's say I want to target the area from Phoenix, so if you search in Phoenix, you'll see some of these different options here, you can target Phoenix, Arizona, the city and choose Target here or exclude, so you could also exclude locations as well as Phoenix, Arizona, the region from Nielsen dma, so it's a larger reach it's going to be basically the entire Phoenix, Arizona market and we can target that as well and then as we go down here you'll see a bunch of different options here as well and then locations including Phoenix Arizona, so county so we can target the county if we want again they have the Nielsen dma region we can target the entire state of Arizona and then it will show America the country so basically you can target wherever you want you can also choose a Target Radio and let's scroll over here and you'll see we have Phoenix Arizona, we just scrolled over so we can choose pin mode here and let's just right click on Phoenix and that will point to a 20 mile radius around Phoenix and we can increase this number. here too or you can enter the address of a place, but let's say I want to make a 70 mile radius around Phoenix, we click here on Phoenix, point it and click Save Now.

We now have a seven mile radius around Phoenix. In my case, I'm going to keep this as a target of the United States and Canada, we're just going to do presence and then we're going to exclude, we're also going to keep presence, so that's going to be our geographic targeting. Next will be our language. targeting and you want to choose all the languages ​​your customers speak, so in my case, since I'm targeting Canada, it says you might want to target French as well. I'm only targeting English for this campaign, but you can always expand the languages.

If your customers speak multiple languages ​​and your website is set up for customers who speak multiple languages, you want to make sure you're providing a good user experience no matter what languages ​​your customers speak, so we have our language targeting set up here. There will be audience segments, so one of the things you can do with search campaigns is to target specific audiences in your search campaigns and choose to simply look at the performance of those audiences, orbit higher in those audiences, or bid lower in those hearings, for example. If I come in here to explore, what I can do is see how they've interacted with your company.

I can say website visitors. Anyone who has visited my website I want to see how that audience performs for the specific search campaign. If I go here to similar segments, I could do the same for anyone who is similar to all users, we can come back here, I can say, let's go to Market or we'll just come here to search and let's just say home decor. Since that's what we sell and we have the market segment for home decor, we have a market segment for living rooms, so we can take all of these different audience segments and see how they perform in our campaigns, so that if we come back here, maybe we can do some affinity audiences and maybe affinity audiences affiliated with Home and Garden and ultimately what we're looking for is to look at how these different audience segments are performing.

We can adjust the bids now if you choose targeting here which is going to limit your search campaign targeting to only the audience segments you select. I wouldn't recommend doing that at all, so what you want to do is leave your campaign open and then look at specific audiences and see if you should bid more or less on some. of these different audiences here, okay, now we can continue scrolling down to the dynamic search ad settings, so for this specific campaign I'm not going to set up dynamic search ads. I have a video on my channel on how to use dynamic search. ads and some best practices, so I highly recommend looking at how you can incorporate dynamic search ads into your existing search campaigns.

In this case, I'm just going to focus on keyword targeting and maybe go over this at the end of the video. but for now we're going to keep this, we're just not going to change any of our dynamic search ads settings. If we go into more settings here, we can set start and end dates, so if we want to start our campaign. On May 15 or June 1 we can choose to do that and we can end our campaign if I say okay, you know, at the end of the summer or let's just say at the end of August we want to end our campaign so we can choose to end our campaign.

On a specific date you can also set ad schedules. I'm not going to go over the campaign URL options. You usually don't need to change that for your campaign. For ad programs, you can choose to run your campaigns when your business is open. maybe it's nine to five Monday through Friday. You can choose to add hours so that your campaign does not run on weekends. In my case, I'm going to choose all day because I just want to leave this open here as well so we can We'll click Next and this will take us to our keywords and our ads.

Okay, so you can read through some of these different prompts that they have when you set up your first campaign. It's useful if you haven't set up a gaming campaign before. In this case, I just want to focus on the

tutorial

, so Keywords and Ads should have an idea of ​​which landing pages you are sending traffic to so you can understand the best keywords and ads to match those landing pages. In my case, I'm going to send traffic to my product category pages, so it's self-explanatory. Farmhouse Betting Farmhouse Baby Bedding If we scroll down here and say Farmhouse Christmas Decor, you get an idea of ​​all these different pages.

What types of keywords would I target? Now I'm going to go over some of these different ad groups in this video. Obviously I'm not going to set up 257 ad groups, but what you want to do is set up as many as possible. ad groups as possible that would still drive relevant traffic to your website, so in my case I would set up ad groups for basically all of these different product categories, where I wouldn't, for example, I have duvets and duvet sets from farmhouse here and then I have broken them down by different sizes of quilt sets.

I wouldn't create a separate ad group for each of these different sizes. I would just send all my traffic to this landing page, so you really want to group your landing pages when you have really relevant keywords like these, but you also want to make sure you create the most specific user experience possible, so that when it comes of duvets, duvet covers, duvets, they will all be in separate listings. groups for me, if we scroll down here and get to the middle of the page, for example, farmhouse bar stools. I'm going to send them all on the same home page.

I'm not going to create a separate one for people who are searching. for a set of four back bar stools, swivel bar stools, so all of these will go into one ad group and then when we come down here, the benches will be in their own ad group. The farmhouse dining chairs will be in their own ad group. Farmhouse dining room. The games will be in their own ad group, so all you'll want to do is focus on creating the best possible user experience and the most organized search campaign possible, so let's start with ad group one and for this , we will make farmhouse bedding.

Okay, now what you want to do is say, get keyword suggestions, you want to put your landing page here or search for the products or services for this ad group, so I'm going to go here and copy this link. address and we're going to paste it here to get keyword suggestions and then what we're going to do is search for farmhouse bedding and we're going to update the keywords, it's going to say replace current keywords because it's basically giving me a general idea Words farmhouse decor key I'll probably end up targeting all these different keywords here, but we want to replace this and focus on betting well, so now you'll see these different keywords here Farmhouse Betting and Farmhouse Bedroom Set now, here is where you need To understand keyword search intent, if you're not sure what specific keyword search intent is, let's go to Google real quick, so if we come here to Google, we look for bets on Farmhouse, which What you want to do is see what appears on Google.

The search results and what appears in the advertising results can be seen when I search for Farmhouse betting, obviously I am now buying Farmhouse betting games for sale, on the other hand if I go to Google and search for Farmhouse bedroom game Farmhouse, you can see it's furniture so I don't want to target the keyword Farmhouse Bedroom Set in my Farmhouse Bedding ad group, this will be its own separate keyword in my Farmhouse Bedroom Sets and if We even went down here, Farmhouse Beds, these two keywords refer to bedroom furniture. or bed Furniture specifically in a bedroom, so people are looking for headboards, they may be looking for nightstands, they may be looking for bed frames, so I don't want to target these keywords in thisad group now.

Farmhouse quilt set to target. in its own ad group as well, so we're going to get rid of this one here as well, so now we have farmhouse bedding, farmhouse bedding set, so we're going to come up here and take these two keywords and I'm going to put some of these other ones here now, the next thing I want to go over is keyword match types, so Google Ads will always tell you to target broad match keywords because they'll tell you that that will give you In my experience, you get the greatest number of conversions at the best cost.

I like to use phrase match keywords, so what we need to do is put quotes around our keywords to make it a phrase match keyword, so the phrase match keyword means that the intent of search will be very Very close to what we are entering here, exact match keywords are basically it will only target some of these exact keywords here and very close variants now keep in mind if I am targeting farmhouse bedding and sets of farm bets or farm bets. set I don't need to target misspellings, these will be included with misspellings if someone goes to Google and types in Farm betting set it will still count for this keyword and if someone goes to Google and types in plural then it makes betting sets of Farmhouse This keyword will still match here as well, so this keyword will match a lot of those different close variants, like misspelled synonyms, so if someone comes in and types in something like Farmhouse King bedding set, this word key will still match for this search. term, then what you want to do is take some of these keywords and put them in quotes.

The keywords I'm targeting. I usually always put quotes around them. Broad match keywords, in my opinion, are good for advertisers with a very large budget who aren't worried about spending some of their budget that might not result in conversions where you get some unrelated searches, but you also make sure you get your daily volume every day and, over time, your campaign performance will improve phrase match. In my opinion, keywords are good for most advertisers because most advertisers don't have an unlimited budget and you want to make sure that when people type in search terms, your keywords closely match those search terms. , so in this case I have farm bets.

I have Farmhouse bets set up now just for my personal SEO keyword list, so if you have your own keyword list, I know that rustic and Farmhouse are very close synonyms, so what I'm going to do is also target farmhouse bets as a phrase match keyword and then what you want to do is grab some of these keywords here that are going to be relevant to this specific ad group where we're sending traffic to this Farmhouse bets page, like bedding Modern Farmhouse, so I'll target that keyword that I can. make farmhouse betting ideas here, so we'll target that keyword now keep in mind farmhouse king bed farmhouse king bedroom set farmhouse style bedroom All of those are not people who are actively looking for farmhouse bedding, or are looking furniture or are looking for ideas now I don't care if someone is specifically looking for farmhouse bedding ideas and then they can see all the products I have for sale so I just want to make sure I keep things as relevant as possible so there are three here. that I will guide you to go for a farm King shabby chic Farmhouse bedding Farmhouse style bedding don't worry too much about having a limited number of keywords in your ad group if you enter keywords here that don't have a volume of search high enough to search on Google Basically, the ads will just tell you to eliminate those keywords because the search volume is too low and if we have farmhouse bets here, it's okay to also target modern farmhouse bedding , shabby chic, farmhouse bets, it just ensures that we're actually targeting all of these different ones.

Search terms and we can see what works best for our business, so let's enter all of these as phrase match keywords. This is a good list of keywords for this specific ad group and let's get rid of these other ones down here, okay? You can see here. I have my keyword list here. They are all phrase match keywords because I have quotes around all of them. You can see that the phrase match keywords have quotes. Broad match keywords are simply entered as a keyword and exact match keywords have square brackets. them so we have our phrase match keywords here and we'll scroll down so now what we want to do is create our ad and we'll start with our landing page so we'll go up here and just copy. this link here is where we send traffic to and we're going to paste this landing page.

Now it's showing the route, what we can do is just bet on farmhousegoals.com, so what it's going to do is place this bedding. in our display URL, now the headlines will give you some different headline ideas and there may also be some headlines already filled in here. Now these are not the headlines I want here, so I could grab some of these different keywords here we're headed to so farmhouse style bets are cool so I have a few different headlines that I added here so farmhouse style bets are shabby chic. Farmhouse Bedding for you You can look at some of these different variations and then as we add more headlines, you have to use each headline that they give you, so keep clicking on the more headline until you can't add any more, like this we have our rustic bedding sets here when If we click here, they'll keep giving us ideas, so you can also use some of these different ideas that they have.

You can enter your brand name because as you can see here, we have basically a few of these different headlines. combine, so you might say farm style bets Farm goals you might say country bets sets farm goals, so what you're looking for when creating these ads is at the top, it'll say add headlines, include popular keywords, make make the headlines unique, make descriptions unique, so you want to fill them all in to have the strength of your ad all the way to Excellent, okay, I added all my different headlines here and what you might need to do is use some different headlines that is It may not have much to do with gambling or try to find other words within whatever it is you are trying to promote, so in this case types of bedding with different styles are used, so in the part top you can see the headlines of my ads.

I have a check mark here, so basically Google ads says I have enough headlines here to make my headlines unique. I also have a check mark here, so Google ads again says that my headlines are unique enough that the combinations they are going to create can use all these different headlines and what might end up happening is that the best bets from Farmhouse 2022 are what converts the most and that's the type of ad that Google Ad will continue to serve, so we'll keep scrolling down here saying try. include more keywords in your descriptions, well, I haven't written my descriptions yet, so we'll use the four description lines, so we'll click the plus sign here now again.

I'm going to fast forward through this. I'll kind of write the first descriptive line, but a lot of times with the first descriptive line I try to use something pretty generic like buy the top rated bedding, so I bought the top rated farmhouse style bedding at the best prices on comforters, quilts and more, what you want to do is use your description lines to basically use a few different selling points for whatever it is you're selling, whether it's price, if you have the best products, you have the best selection of products, so I. I'm going to enter my description lines here and fast forward a little bit to this, so we have our four descriptions here as well, so I have different sizes and styles, modern rustic and vintage sets, shabby chic, farmhouse themed quilt sets. duvets, bedding and more, so I try to use a lot of different keywords, a lot of different selling points, ultimately with your ad copy you want to try to sell whatever your best selling point is. be as early as possible in the title and description. lines, so for me my best selling point is that I have a huge selection, all sizes, all styles, all prices, so you're basically not stuck on one option, you basically have this huge selection note, so no matter what you want, people should be able to find it. is on my website now, my ad power right now is good and all it's telling me is to try to include more keywords in my headlines, so I'm going to go back to my key headlines here and try to use all of these keywords in its place. to improve your bedroom, let's try farmhouse bedding ideas and see what you say, okay, so I've got all my headlines here.

I have my descriptive lines. I have some unique headlines. It's still giving me publicity strength. Well, he says, try adding some more unique headlines. unpin some assets. I don't have any assets pinned, so what I could do is pin this asset to say I want this to only show up at position one. I don't normally pin assets, sometimes you want to do that if you're not running a promotion, so if you're 10 off or you're running a

free

shipping promotion you might want to put it on the front line so people see it clearly. immediate, but in this case I'll keep my ad as As my ad power is good right now, I can try to keep playing with some of these different headlines here, but ultimately, I don't think whether the ad power is good or excellent, I will see a big difference in this. specific ad group, so I'll click Done Now and we have our ad created.

Okay, now in our ad group, so you can see, our ad group is Farmhouse, we bet we have our landing page, we have our keywords here, we have our ad. created, you want to run multiple ads basically as a best practice, now that you have responsive search ads, you don't actually need to run a bunch of different ads, but what I'm going to show you in a few steps is how to duplicate an ad and test different landing pages , so for now what we can do is create another ad group or click Next, since I'm going to create many new ad groups when I launch this campaign.

Click Next now, when I'm usually setting up a campaign, I would create a lot of different ad groups to get started, but what you can do is take what we have now, we click Next and now it will bring us. to our extensions, so extensions are additional information about your ads and additional information about your business, so if we come here to Farmhouse betting this ad here, these are sitelink extensions, so there are different links in our ads, for example, for Farmhouse betting. What I can do with some of these different site links is do things like Farmhouse Quilt Sets, put in our description lines and a final URL for the site link 2 Farmhouse Quilts and then when people see my ad, you'll see Farmhouse bets and then see some of these different options here as well so people can click on exactly what they're looking for so someone who can write Farmhouse bet sets and let's say I do Farmhouse crib bets You might say, "Oh, well, let me check it out." on crib bedding sets as well as quilts, and now you may be able to sell them on something else on your website.

You can also use sitelink extensions at the campaign level, so what I can do is something like farmhouse furniture. I can do the farm area. mats, so they won't be as relevant, so what you really want to do is focus on these sitelink extensions at the ad group level and you'll see that it will say add at least two sitelink extensions here, so I'm going Let's create some different sitelink extensions and let's fast forward to this part. I'm going to go over the idea I have when I'm creating them, so we have quilt sets fromfarm. I have my description lines here and then I have my final URL and I will send it directly to The Farmhouse quilt page, the best Farmhouse bedding.

I'm using the exact same landing page, but I only have one line of description, we put together the best cottage of 2022. style gambling games, crib bedding, the same improves your nursery and we have our page crib and nursery bedding sets, same with Farmhouse comforters and same with Farmhouse duvet covers, so it allows you to create some of these additional links in your ad so you can drive traffic to where people want to go, so now we can click Save and now we have these sitelink extensions added at the ad group level, so you can also use sitelink extensions at the campaign level, so if we create a new one, what can I do?

What I do is Farm Furniture. I can make the home page for Farm goals. I could do buy on Farm so I can enter some of these links from different sites here, so for now I'll just keep these five here four and it says select and create campaign level. sitelink extensions so after I publish this campaign I'm going to show you how to put them at the ad group level and then how to put some at the campaign level so now we'll go down here to more extensions just to review each extension with quite quickly. Call extensions add more business information to your ad.

This is great for promotions or any selling point you have. Fast shipping free shipping. You already know the best 24/7 customer service. What are your basic selling points? Do you have the best prices? Do you have the best service? Do you have a combination of both? Do you have high quality products? Do you have unique products? So you want to use callout extensions here what are they going to do? people click on your ad and buy from you, so in my case let's do fast, free shipping, hassle-free returns on top rated products and we'll buy now and save, so we have four different call extensions that basically help people people to get rid of some of those pain points that they might expect from a company, such fast and free shipping, hassle-free returns, top rated products, buy now and save, we can click save and now we have a campaign level called extensions, so we'll scroll down.

Here we have call extensions and with this you can add a phone number to your ad. In my case, I'm not going to add a phone number here, but all you need to do is add your phone number and then you can choose imp. to activate call reporting and you can create a conversion action for ad calls. I'm not going to talk about that now in this video, but it is an option that you have and if you are a company that expects phone calls. Basically, to generate leads or sales for your business, you definitely want to add your call extension here now, app extension.

If you have a mobile app, you can connect it to your Google Ads account and then you can add an app extension to your ad for when people search on a mobile device, so for example if I'm searching for travel and I see TripAdvisor , they can put an app extension on their listing and then I can go directly to the TripAdvisor app. Next we'll look at structured snippets and These allow you to simply add additional information to your ads using one of the built-in headers, so when you see the header here, you can choose your language and then select the header type.

You can see some of the different options here, so services. Brand courses. degree programs, so this can work for many different companies, whether you have different types of insurance offering different vehicle models or different types of products. Now, in my case, what I could do is things like types or styles, in types. What I can do is kind of like, to bet, I can say duvets, duvets, sheets and we can just add some of these different types of bedding that people are going to buy so you can add them to your ads and it will give the people the idea that Okay, you've got duvets, duvets, sheets, crib bedding, so make sure people understand that we have all the different types that they can think of when it comes to gambling.

Now if we scroll down here, we could also do Styles and some of the different styles. Also, there are many different structured snippets you can use, so we'll click save for now. Okay, and you can add multiple structured snippet extensions, so you just want to click here to create a new one if you want to create more. structured snippet extensions in your ads now if we click on more extensions a couple more options direct the form extension so you can add a form to your ad so people can contact you directly through a form in your Google ad, for example, if I'm running advertising to try to get new marketing clients.

I can tell people to contact me today directly through my lead form extension. price extension. You can add prices to your ads. If you have fixed prices for certain products or services, for example, let's say you are selling different types of courses on your website, whether it is marketing courses or any other topic, let's say each course costs 200, then you can put your header here to the price extension and 200, so there are a few different ways that you can add more information to your Last but not least, you can do promotion extensions and you can add a specific promotion to your ad, so just below here to see the different occasions when a group of companies usually run many different promotions, whether it's Black Friday. back to school so you can leverage them through your google ads through their structured snippet extensions so you don't need to use each and every one that is relevant to your ad and you should use them because it will only help increase performance .

So once you have all your extensions set up, we are ready to click Next. Okay, now we want to review our campaign. We still have a lot more work to do for this campaign. We just created one ad group. So, depending on the product. categories that I have, I still have at least 100 different ad groups that I still need to create, obviously I'm not going to create every single one of them throughout this video. I'm trying to give you a good process so you can copy this process for your own business so reviewing our campaign the name of our campaign is Farm Goals Google Ads Search Campaign search campaign our goal is the potential customer and our goal is outbound clicks, so that's our conversion goal.

We have a budget of $65 per day. I will adjust the bidding strategy in the next step. Typically I'll show you how I set up my bidding strategy for new campaigns so the networks are on. Google search network and search partners we have our location targeting our language targeting we're looking at a few different audiences to see how perform so we'll keep scrolling down here keywords and ads we only have eight keywords and one ad every once in a while we have our sitelink extensions, callout extensions and structured snippet extensions set up so let's publish our Campaign.

Okay, our campaign is now set up. Please note that I have not set up my billing information yet, so if you haven't set it up. your billing information your ads will not serve once you set up your billing information you will start getting impressions depending on what you target, the keywords you target, you will start getting impressions and clicks and you will be You will get paid as soon as you start generating clicks on your ads, so we will hide this message for now, if you continue to send it to me, I will set up my billing information on this account now, something you may want to do.

The thing to do is if you are setting up an account like I did, my budget is now 65 per day and everything will go directly to that ad group, so what we could do is temporarily reduce our budget to ten. five or ten dollars a day just to not spend the full 65 dollars on this ad group while we start testing our ads, so after we launch a campaign in the settings here, we'll go and we'll be Let's look at our campaign settings and what we'll see is if we click on our campaign, we'll see our campaign settings for the campaign that we just published and our bidding strategy here is to maximize target CPA conversions, so what I want to do is go here to tools and settings and under Tools & Settings under Shared Library you'll see bid strategies, so I'll create a new portfolio bid strategy and apply it to this campaign, so we'll click the plus sign.

Our new portfolio strategy, in this case will be objective CPA. Now keep in mind that if you track revenue, you can use Target Ad Spend Return and Google Ads to really optimize the revenue you are generating, so this is great for eCommerce websites because if If you sell products ranging in price from five dollars to hundreds of dollars, Google ads can indicate the size of your orders. So if you generate an order, say 200, Google Ads can continue to try to optimize your campaign for revenue instead of just conversions, so the target CPA is much better when you only generate leads or when each of your conversions has the same value Target ROA is better when you have dynamic values ​​when you have different revenue coming from your conversions, so when each sale has a different value, you want to use Target ROA now you can also use maximize clicks maximize conversions or maximize conversion value as well, obviously conversion value would fit better with the target ad return on spend.

Maximizing conversions would fit better with Target CPA, so in this case I'm going to use Target CPA, so what we're going to do is I'm just going to do a search campaign bid strategy and then we'll do Select my campaign here, so We will select the campaign we just created and apply this bidding strategy to this campaign and click Done. We'll keep our target CPA the same, so you'll see how to create a shared budget. We're not going to do that for this, so we have our target CPA of two dollars. and then if we click on Advanced Options, here's what I like here: you can set minimum and maximum bid limits, so I like to set maximum bid limits on new campaigns because what ends up happening is we go through the process Google test. ads doesn't set maximum bid limits for us, so we could bid between one, two, three and five ten dollars for some of these different keywords when maybe we want to start our campaign by keeping our bids as low as possible, so if I'm trying to generate a target CPA of two dollars, so it doesn't make sense for me to bid 25 dollars because that means I need to handle a ton of versions and have a huge conversion rate, so what I'm going to do is I'm going to keep my limit. max bid for now at 50 cents which means my cost per click will start at less than 50 cents and we can always increase or decrease this over time and what you want to do with your bid limit.

It's looking at your daily budget and your spend because if you consistently hit your spend every day and I should have no problem hitting my spend once I start creating more ad groups in my campaign, what we can do is click Save here. and we can always decrease or increase our maximum bid limit later, so if we go back to our Google ads account, we should have gone through our campaign, we'll go into settings here and you can see under bids here we have our search. campaign bid strategy, so our target CPA is two dollars and we have that maximum bid limit set, that's how I like to set up my bid strategy for new campaigns because it helps me control costs, so now I do it What we want to do is come back here and I want to adjust my ad extensions real quick because I set up ad extensions at the campaign level that would work much better at the ad group level.

From the extensions page, here you can see that we have a link to the site. Yeahwe scroll down, we have a callout and we have structured snippets, so what I'm going to do is go into sitelinks here, we're going to select all of these different sitelinks that I created, I'm going to click add and I'm going to add them to my group of ads, so we'll add them to The Farmhouse betting ad group, click Done, and add all of these sitelink extensions to the All My Offer Bets ad group level. themed ad groups, so whenever I bid on comforter sets or gambling sets or crib bedding, all of those different keywords I'm going to set at the ad group level and then what we can also do for now is to have these five selected, we can also pause these different ad extensions if we go up here and click pause, so now we pause them at the campaign level and now they're still running at the ad group level, so What we want.

What I want to do is create some different sitelink extensions that will run at the campaign level, so we'll click the plus sign. We will do this process again to add them to our campaign. You will be able to see them once you enter. here to create new sitelinks, it's very easy to add them to your entire account (I usually don't do that) or just to your specific campaign or last but not least to two specific ad groups, once we have created our different ad groups. We can set up all of our sitelink extensions, so at the campaign level what I want to do is just use a few different links to my store, to my furniture pages, to some of the big pages on my website, the most popular pages and then different pages where that will also help me drive more conversions, so I'm going to set up sitelink extensions at the campaign level now.

Well, I just submitted my new site links and you can see that I have goals to buy from the farm that I made. Furniture, bedding, decorative lighting. and I also did a couple more, so it was just kind of a broad, basic sitelink extension, so that when people search for different keywords, if my ad group level extensions aren't relevant enough, Google ads are going to be removed from my campaign, so now we want to do I'm going to show you a couple more things here with our search campaign: We want to go into our farm bet search campaign and you can see the keywords that we target. we head over and what we're going to do is we're going to address ads and extensions here, so because we have these responsive search ads with so many different headline description lines, we don't really need to create multiple ads in each ad group, As before, two were executed. three ads in each ad group and just test them against each other, but what we can do is take this initial ad that we already have and all I'm going to do is copy it and paste it, so we'll copy and paste this ad and paste a new ad into our ad group and we need to make sure to check if the ad already exists in the destination to create a duplicate, so let's click on Paste well and our new one will be bold right here, so all we have to do is click on edit to see the new ad and just update our final URL, so it's a good way to test the landing pages, because I have different landing pages. that works for this ad, what I can do is see which one will work better, which one will convert more optimally and the only thing different about the ads is the final URL, so it will test that everything will be exactly the same except for the page destination we send traffic to, which will allow Google Ads to rotate those ads and then continue serving the ad that converts the most for us, so now we have two ads in this ad group, so what?

What we're ready to do is create more ad groups, so we'll go back to our search campaign, click on ad groups, and click the plus sign to create a new ad group. Okay, so we're going to set up an ad group and we're going to use a standard ad group again. You can use dynamic ad groups within your existing campaign, so you don't need to create separate campaigns with standard and dynamic ad groups. Dynamic ad groups can help you find more. traffic because it will give you more keywords that you target, so you will use the words basically on your page, your ad copy all the information on your page to target your ads when you use dynamic ad groups, so it is standard. create a new ad group and instead of doing something again with bets, let's go to our area rugs, so we'll take our farmhouse rugs and farmhouse area rugs, we'll copy this page and what we're going to do is give it a name to our ad group to be Farmhouse Area Rugs and what you want to do is rinse and repeat this process over and over again so that for the keywords, we can enter the URL of our landing page, we can simply click on getting keywords, but a lot of times I'll just come in here and click on Farmhouse or search for Farmhouse rugs, the main keyword that I'm targeting with this page and now you can see if we scroll down here, there's a ton of keywords. very relevant keys that we can guide so that we can make Farm rugs.

Farmhouse area rugs, kitchen rugs, now what can also be very helpful as you're creating these campaigns is if I go in here and I have my farmhouse rugs category, you can see that I have it broken down into different sizes and then I have one that is just modern, meaning one with a style, but there are a lot of different keywords in here too, so Farmhouse Runner Rugs Farmhouse Rugs for Living Room Farmhouse Kitchen Rugs, so I What I want to do is take those different categories and make sure I write them down because I can add those categories to my website and that will only improve my performance through Google ads and it will only help me generate more traffic through organic search traffic if I target all of these long tail keywords because when someone goes to Google and they are specifically searching for farmhouse bath rugs Farmhouse runner rugs Farmhouse rugs with a separate size.

It will help me have a page full of different products that are very relevant to that search term so you can create that campaign. Keep this in mind because you can also easily find new SEO keywords and it will help you create more and more pages on your website which will only help you rank well in organic search and help your Google Ads campaigns, so let's keep using them. phrase match keywords, we're still going to put quotes around our keywords that we're targeting and now you'll see down here that your campaign uses smart bidding, use broad match to get more conversions with a similar or better Roi, so that's it. something you can try.

I highly recommend starting with phrase match keywords and you can always open up broad match keywords as you start to see your performance, so if you're happy with your performance what you can do is start incorporating some broad keywords . also match keywords or just update your match type, so instead of having a phrase match keyword just use the broad match variation, you don't need to use multiple keyword match types in the same group of advertisements. I highly recommend choosing only one match type. Personally, I like to use phrase match and stick with that match type for each keyword in the ad group, but you can still use broad match, phrase match, or exact match, but don't mix and match them all, you don't have to add them. something like farmhouse rugs in each match type, just choose a match type now.

For now, I'm going to use a bunch of these different keywords here, so I'll just fast forward to this part and keep putting quotes. These relevant keywords are fine, so we add all of our keywords here, this should basically help us hit every relevant search for farmhouse rugs and we'll be able to serve a relevant ad and direct people to a landing page that's on the way. To have a list of these different product categories and our top products for sale, let's go down here and click Save and continue. When you set up your ad group, you'll need to name it and choose. the keywords you are targeting here and then all you need to do is create your ad now make sure when you set up your final URLs you are always sending traffic to the correct landing page so we will start here copy the address from our link and we'll paste this here and then we just need to go through and update all of these different options here for our headlines and our display path, so We can make this really easy just by changing the bets to area rugs, so wherever there are bedding or comforters we can use area rugs or rugs and just try to use some of these different ad copy options that we have to create good or great ads.

You may have to adjust this a bit. I'm going to skip ahead to this part a little bit just because I'm going to update the rug bets. Okay, move forward a little. We have our final URL set. We have our viewing path. If we go down here, we have 15 different headlines and they're all geared toward rugs instead of bedding, so we'll keep scrolling down, just update our ad copy here a little bit and if we get to our descriptions. Again, exactly the same, all geared toward rugs. Outdoor runner rugs. The intensity of our ads is good, as long as you have good ad reduction, there shouldn't be much difference in performance between good and great, so we have our description lines so all we have to do now is click to Done and then we can add more sitelink extensions at the ad group level for our carpet ad groups.

So what I can do is take some of these different options here, for example, 8x10 is a very popular size for area rugs, so I could do eight by ten. Could make modern farmhouse area rugs. I have a category on my website for bath mats, so we can incorporate a few of those different options and that will make your advertising more relevant to each individual search, so ultimately your goal is to use extensions to make sure that each ad group shows the most relevant ad possible, so we have our ad created here, so all we have to do is click Save. and continue and now we have our two ad groups created, so what you do is rinse and repeat this process that I just showed you for each relevant page on your website.

The way to think about ad groups is where are you sending traffic? are the best keywords that describe that page and what are the keywords that people are going to type so that you can sell them your products or services that are listed on that page. Farmhouse area rugs are pretty self explanatory, if we click on them you can See the keywords we're targeting, all relevant to farmhouse rugs, rustic rugs, so some of the different keywords that the People are typing in and our ad is targeting area rugs and we're sending people to a landing page that will match what they're searching for, so that's the goal of a Google Ads search campaign.

You want to get started with conversion tracking. You want to use the smart bidding option to drive conversions at the lowest possible cost, and then you want to create ad groups. for each relevant landing page on your website that will help you drive conversions and ultimately revenue for your business, so all I need to do now is continue to create these ad groups and what I'll probably do is create a separate video from I'm just building this entire search campaign from scratch, so I'm going to start from the beginning. I'm going to create a huge search campaign.

It's going to be a very long video, but for anyone who wants to see me create one from scratch. That's how I'm going to make that video, in this case I just want to give you the steps to get started with your campaign and the process that I use to basically give you the best chance of success for Google. ad campaign, so we have our search campaign running and all we have to do is wait for everything to be approved, it should run prettyfast, so we shouldn't have any problems with our campaign running, so what we want to do next is I want to create a Top Performing campaign.

Now, the next type of campaign is going to be a Google Ads Peak Performance campaign, so with this what we can do is create asset groups and our ads will run across all the different Google channels, search and display discovery. video Gmail Maps so you can reach people in different places in the Google ad network, so let's start with a Peak Performance campaign. The two campaigns that I highly recommend starting with are Search campaigns and Top Performance campaigns, so we're going to click on new campaign here we're going to choose the exact same goal we have the exact same conversion goal here we're going to click on continue and then instead of choosing search we are going to choose performance Maximum now keep on Note that you can also run a display campaign, a discovery campaign, a video campaign, if you have an eCommerce website, you can run a shopping campaign so you can run all of these together and see what gives you the best performance, but keep a few things in mind. as discovery visualization and video many times will be much more to generate more brand awareness and generate more awareness around your products and services;

You can still drive a lot of conversions, especially with video, so video can work very well for some advertisers, but I've seen great performance with Top Performer across many different advertisers I've worked with and for my own campaigns, so I'd recommend it. What we're going to do is click on Top Performance and we're going to name our campaign, so we're going to use Farmhouse Goal Top Performance in 2022 and we're going to click continue, so the setup process is going to be pretty similar, but we're going to have something different when it comes to orientation and construction. our ads so we'll start with our budget so let's say I also want to spend 65 per day for this campaign and what we can do is adjust our budget over time depending on what gives us the best performance and what we want.

What we need to focus on is conversions, so we'll choose conversions and set a target cost per action, but what I'll eventually do is use the exact same bidding strategy for this campaign as my search campaign. use multiple bidding strategies, so if you want to create a separate bidding strategy, depending on the performance you're seeing, I'll try to use my bidding strategies to actually drive the most conversions at the lowest cost, meaning if I'm spending, Let's say, two thousand three thousand four thousand dollars a month. I want to generate as many conversions as possible with that budget because that means more revenue for my business, so we want to focus on conversions, we'll set the same thing.

Exact Target CPA and what we can do is adjust this as we see what our performance is so we'll click Next so you want to enter your location and language targeting here, there's really not much change for my website here for this . Different campaign end URL expansion. You want to make sure you're sending traffic to the most relevant URLs on your website, and you want to keep final URL expansion turned on at all times. You can exclude specific URLs. Now the other option is to send traffic only to The URLs you provided, the way Performance Max works, they will try to send traffic to the best landing pages for whoever clicks on your ad, so I'm not going to adjust the expansion of the final URL at all, we will keep this. checked I'm not going to exclude any URLs, so we're ready to click on more settings and again you can set up an ad schedule for your Peak Performance campaign, you can set the start and end date, so if you're running it for a specific promotion. and you can also configure campaign URL options.

We are ready to click Next. The difference with Performance Max is that we create groups of assets so you can see them here. Show high-quality ads to the right people. Start by adding your assets, the building blocks of Each ad, Google will test different combinations to create high-performing ads in formats and networks that work best for your goals and audiences you want to reach, so if you're not familiar with Performance Max , you can see here that your ad will be published. on YouTube, Gmail, search, show and discover, so your ad will serve on all the different Google channels and you're basically giving Google Ads a ton of resources that it can use to create the ads that they will send traffic to your website. and then we'll set the orientation in the next set, so basically what you want to do is try to select the orientation that matches your assets and make sure that the final URL that you're setting here also matches your assets.

So what I'm going to do with mine is I'm going to send traffic to this page where I've set up 52 beautiful farmhouse decorations that you're going to love so what we want to do is we want to start with this as our. Final URL, so we're going to copy it, we're going to come here and add it as our final URL, since we have URL expansion, it's still going to send traffic to other pages on our website, so the next thing we need to do What we need to do is Add up to 15 images to this resource group.

Now keep in mind that we can run multiple resource groups, so what I'm going to do is make farm decorations. We'll scroll down and add our images. This is your images, scroll here first for image guidelines, there are three different sizes, so a four by five vertical image is optional, the recommended size is 960 by 1200 for square images, one by one, the recommended size is 1200 by 1200 and then there are landscape images that are 1200 by 628 so if you want to upload your images here you can also scan their website but what I'm going to do is click upload and I'm going to use a lot of the different images that are already on this page so that when people come here they see the images that were in the ads, so let's come here, let's load my assets, okay, so my assets are loading and you.

We can see that they are all selected with a ratio, so many of them will only use square images, so what we can do is, instead of using square images for all of them, if we click on an individual resource, we can choose some of these other sizes as well, so this is not a big enough image, so it only allows us to use Square, so we'll go back to the results and find some, so if we click on this one here again, same thing. we want to make sure that we're using large images so with this one we can select one by nine by one it doesn't fit very well so you want to find images that fit well here we go this one will be a little better 1 by nine by one and we can make a four by five and this fits all three proportions, so all you want to do is click on these different images and then select the dimensions that work best for the image that you have, for a reason.

This way, what I can do is just use one by nine by one, get rid of the square and use the 4x5 as well, so we have two ratios there right now, we already have 15 assets selected, so what I can do is check this and Make sure you have enough 1.91 by one images here, you don't just want to have one or two, so let's load more resources again, okay, we should have better images now, so with this one I can use three different ratios here. so we'll select all three aspect ratios, so what you want to do is load your assets and basically find the right images that will work best for your ads, so we have three aspect ratios there, so now we have 12 assets selected, so you just want to click . into some of these different options and make sure you have enough different sizes to make this work for landscape and square.

I'm not going to use this image, I'm not going to use this image, so we're going to scroll up and use some of these images up here, okay, we have our images selected, we have 12, let's get a couple more, okay, now we have our 15 selected assets, so we can click Save. Okay, so you want to use all the resources you can, so we. have our 15 images below, we want to add up to five logos, you really only want to use at least two logos, so there are two different logo sizes, there is a square and a horizontal logo, the square is recommended and it is absolutely necessary to use the square logo. the horizontal logo is optional so let's upload some logos okay I already have my logos uploaded so this one doesn't actually fit right so I have my square logo here one by one and then if we go back here I also have my four for one logo here so both logos look good so we have two logos one in each size you can use different logos of different colors so if you have a variety of logos that you use you can add all five if you wish.

Next up will be videos, so if you want to use videos, you want to upload them to your YouTube channel and then just search for them on the specific YouTube URL here and you want to use those videos for this campaign as well if you don't have videos. Google ads will be generated automatically where possible. You are much better off creating your own videos or even paying to create them. It will definitely be better for your overall asset pool, so I'll upload my videos now. I'll click to add our videos now, my videos are more geared towards farmhouse furniture so they'll probably be better videos for the next set of assets I create because I'm going to make one for farmhouse furniture as well, but just to show you how.

To use some of these different videos, now what you want to do is create a video for each individual asset group. For this, I'm just going to select a few of these different videos here, so we'll do all three. videos that I have and we're going to select all three, so come in here, copy the link address and then paste it right here when you're searching on YouTube and we'll click on this one too and now. we have three different videos here 20 seconds 31seconds 26 seconds, so just a few different videos, so we'll click Save. The next thing we want to do is use our headlines here.

We can add up to five starters. If we continue down here, we can add a long headline. Obviously you want to use all of them. of the descriptions, the headlines that give you and use as many characters as possible, so a lot of times I start from the bottom up, the call to action will be buy now, so we'll scroll down and use buy now name the company will be Farm Goals in more options here, you can see we can set a display path. I'm not going to do that for this one, so if we start scrolling up, we'll enter our short description, our different description lines here as well and then our headline okay, so we've got our five headlines here, so I've got the top 52 decorations. farmhouse, shop our farmhouse decor, shop farmhouse goals and then just a few different styles as well, so now we're going to use our long headline, so I'm going to enter my long headlines here and again, if you check out the question marks here, too will give you a lot more information, so if you're looking for more information, just hover over this little question mark. and that will give you more information, so I'm going to enter my long headlines and my description lines.

Okay, now we have our five long starters here. Keep these in mind, as they are long headlines that you don't really want to use punctuation on. at the end of them just keep them open, so if you have punctuation at the end, just remove it because you don't need punctuation for any of this, so even where I have an exclamation point here we're just going to change it. in a script, so we have our five long headlines. Now let's enter our description lines. Okay, so we have our description lines here, so we have one 160 character description line and the other four are 90 character descriptions, so if we continue down here, we have our call. action, we have our company name, so what you can do is click on this and see how your ad looks across some of these different channels.

If you like the way your ad looks everywhere, then you're ready to launch this group of assets. The only thing we need to do is establish an audience signal, so what you want to do with an audience signal will help you reach the right audiences with better performance.fast. Max will use this as a starting point to find new conversions on Google. If we create an audience signal, the way to look at this is to say if I'm using my data, for example, and we're going to navigate and I do all the Farmhouse user goals. I do my farmhouse decor audience, basically, I could use these two. custom segments here and Google ads will say okay, everyone who has visited this page, everyone who has visited The Farmhouse decorations page, fits this profile of people who are interested in buying decorations, furniture, whatever. whatever they are, basically what I'm doing.

Am I telling Google Ads that these are the people I think will be most likely to convert? Target them and target people who are very similar to them so we can also access my data here and if we're going to browse, I can choose some of these other options here for recently active users to visit for the first time. I can also go down here to be interested in detailed demographic data and I can say okay, if I come to browse, let's go to segments in the market. I can try to find a home page. and Garden in the Market segment or what I can do is just go in here and it will give me some suggestions and recent selections so that I can use the home decoration here, so we will use the home decoration if I browse again and if we collapse In the segments in the market I can reach real events and I can say, "Hey, someone is renovating their house," let's target them too, so we target some of these different audiences here and what we're doing is basically just trying to reach who will be ready to buy from us, who will be the most likely to buy now, the other thing you want to do is set up a custom segment and what I like to do is name my segment, let's just do farmhouse decor.

Search terms and what we're doing is we're targeting people who search for any of these terms on Google, so what I can do is add some Google search terms like farmhouse decor, we can do rustic decor a lot of times. to give us some different ideas so that as you start entering things as rustic as farmhouse wall decor, keep adding all the ones that are relevant to your business and even enter some of these keywords and maybe we'll do some more specific things . So far, mouse decorations, we can do things like farmhouse furniture and we'll add some more here, so we'll do farmhouse bedding, farmhouse area rugs so people searching for all these different keywords will be very relevant on the products I'm looking for. that I have on my website, you can see that the weekly impressions are already 1 billion to 5 billion, so there is a huge search volume, even just adding so many keywords, sometimes what I will do is enter my list of SEO keywords, copy all the search terms and just paste them here, you can do this by creating a file in Microsoft Excel or Google Sheets putting all your keyword lists in there, copy and paste it and it will enter them all like this so you can also expand this segment including people. that browse types of websites or people that use types of apps, so what we're going to do is click Save and now we have our custom segment, we have our data here and we have some audiences in the market, so what the What Google ads are going to do is use this audience signal, so we're going to say farmhouse decorations audience signal and they're going to continue to serve these people and people similar to them to try to find people who will go to be more likely. converting, you can also use demographics, so if you know people are going to be more likely to convert, let's say for farmhouse decor if they're 25 or older, we'll click save and now we have everything set up and we're ready to click next and we can also add extensions to Top Performance so you can see the same extensions here so if I get to sitelinks extensions I can use some of the ones that I set up at the campaign level so we can do Let's say best farm bets, we'll scroll down here buy farm targets.

Furniture, we'll do decorative lighting, so some of the different things that people are searching for, so we have our sitelink extensions here, they do the same thing. with call extension, so we will select the four call extensions and I don't have a call extension, but we will do structured fragments and we will choose well, let's create a new structured fragment. We will do rustic shabby farmhouse styles. elegant, vintage and modern, okay, so we'll click save for some popular farmhouse styles and we have our fragment structured. Now we have our sitelink extensions, we're ready to click Next, and we're ready to review our campaign.

We didn't get any errors. If you see this here for a group of assets, we can always go back and fix it after launching our campaign. Many times when you click on this it doesn't even show you the error. At this point we are ready to publish our campaign. We have maximum performance. Our goal is outbound clicks. We're maximizing conversions right now, but let's run this campaign again now. We just created an asset group and an audience signal, so what we can do is. We can come over here to the asset groups and click on the plus sign and create another asset group so instead of farmhouse decorations, I can create a new asset group and orient everything towards farmhouse furniture.

I can use some of these furniture videos that I have on my YouTube channel and just focus on that. I can create another resource group for, say, for example, someone who's looking for farmhouse bedding or farmhouse area rugs or any of these different lighting options that we have and then what you want to do is set up your audience. Point out whatever you are promoting so you can use an audience in the market for people looking for furniture. I may use my data for people who visit furniture pages on my website. Google Ads will use all of that to serve our ads on all of these different Google channels and hopefully we'll drive a lot of conversions.

I've had great success with Maximum Performance, so you'll definitely want to try it out and see how well it's performing for you, so come back here to On our all campaigns screen, I'm just going to keep my maximum performance bidding strategy, so in the configuration we have target EPA and we run it for two dollars, so what we want to do is reduce that target CPA, but for now. What we are ready to do is run these two campaigns and see how they perform. We can create more campaigns and run them on some of the different channels, but with Maximum performance, your ads will run on all the different channels and we're really going to focus on conversions, if your goal is to generate a little more product awareness or brand.

You can also use these same lenses. You don't have to use brand awareness and reach objective, so if you choose leads, click continue and then try using a Discovery video display campaign or use all three to see what works best for you. The next campaign we will create is Google Discovery campaigns and with Discovery ads your ads will actually serve. in Gmail, on YouTube, and in the Google discovery feed, so you can reach people in different areas depending on where they're browsing, so let's get started now just to give you a quick introduction. Discovery campaigns allow you to reach people on YouTube. homepage and Watch Next feeds in Google Discover and in Gmail your native ads through Google Ads that are very easy to create.

Basically, just provide your assets and Google Ads will show the top-performing ad combinations. I'll talk more about this later. In video, when it comes to who you're targeting, you can use your data or any of the different target audiences that are available through Google Ads, so there are a lot of different options here, so let's start by creating a campaign now before starting. building our Discovery ad campaign. I just want to show you some different examples directly from Google ads so you can see the first one here on the left side is an example from YouTube so you can see the sneaker ads and the way they look on the other one. one here in the center is where you'll see a Google discovery ad, so obviously you can see a really nice image there that looks like a really good ad and then here on the right side you can see it. an example of Gmail advertising, so there are only three different places your ads can be served, so YouTube will be seen below and the Google home feed will be through Google Discover so you can see that Your ads will appear when people are in their discovery feed and then here. on the right side, when people are in their social and promotions tabs in Gmail, that's when they'll see your ads, so we'll come over here and start building our campaign.

Okay, so we want to start on our Google Ads account and what I'm going to promote today is on my farm goals website. I'm running an April 2022 sale where people can use a certain code at checkout to get 10 percent off all furniture on my website. so let's go back here to Google Ads, we want to create a new campaign so you need to start by choosing your campaign objective and I recommend that you focus only on one conversion when you create this campaign so you want to choose sales or leads here, now you can use some of the other objectives, but with sales and leads you will get the best results, so in my case, I will choose sales here.

This will show some of the different conversion goals in my account, so what I want to do is delete two of these conversion goals, so we'll delete this one and I'll just focus on purchases, which is my main conversion goal in my account , so If you are going to click Continue, after that you will need to choose the campaign type, so down here, Discovery will run ads on Youtube, Gmail, discover and more. This is where we want to choose next, you want to choose the web page that people will go to after clicking on your ad, so I'm going to take my landing page and we'll copy and paste this right here and then you need to name your campaign, like this let's do it right, the name of my campaign April 2022 Farmhouse Furniture sale, so we'll click continue.

Okay, so let's get started with our campaign setup. Here you can see that we have our conversion goal set. Next, we want to choose our geotargeting so you can make sure you're only targeting locations where your customers are located, in this case I ship products to the United States and Canada, so we'll choose these two location languages. You want to choose the languages ​​that your customers speak, so in this case I'm just going to choose English for Language targeting that I want to keep scrolling down here next is going to be your bidding strategy, so you want to optimize for conversions and you can also set a target cost per action, I prefer to set a target cost per action, so if you don't set a target cost for the action, you are using the bid strategy to maximize conversions.

If you set a target cost per action, you can say that you want to convert at a certain cost or less, basically in this case they are giving me a target CPA of three dollars, so I'm going to apply that to this campaign and ultimately Over time you'll want to lower your target CPA so you can drive more conversions within your budget, so we'll keep scrolling down. Here, for Budget, let's say I want to spend about a thousand dollars this month, so what I can do is enter a budget of thirty-three dollars. You want to take your budget and essentially multiply it by 30.

So in this case, if I have my budget set at $33 per day. I'm going to spend between $990 and a little over a thousand dollars. Now they recommend a budget of at least fifty dollars per day if I'm theoretically generating 11 conversions, so on a $33 Budget CPA target of three dollars, let's say I'm generating conversions at three dollars per conversion, then I would generate 11 conversions per day . This budget is more than enough. I always recommend setting a budget based on your cost per conversion. you are generating at least three and four conversions per day, the more the better, but if not, let's say my CPAgoal was thirty dollars, my budget was thirty-three dollars, you want to make sure you have a budget much higher than your goal.

CPA, so in this case three dollars here 33 dollars here I think that's perfectly fine. I could always increase my budget if I see really good results, so let's keep scrolling down here for more settings, so we'll click here to set up a specific ad. schedules so choose when your ads run during the day, in this case start and end dates as it is an April promotion I want to choose the start date as April 1st and then I want to select an end date end April 30, so I want to make sure my ads only run during April so people don't see these ads in May.

I can always go back and change update my ads and change as my promotion change more settings here so that content exclusions Discovery campaigns automatically exclude moderate to highly sensitive content, so you don't really need to change anything here, so that we are ready to move on to the next step and now we are going to get to the segmentation, so I highly recommend using different types of segmentation, starting with custom segments, so with custom segments you can easily create your own custom segments, so just Click here, click the plus sign to get a new custom segment.

What I like to do is choose people who search for any of these terms on Google, so you want to name your segment and then If you want to add Google search terms, you can just copy and paste a list of keywords if you already have them; Otherwise what I can do is know that I want to target people looking for furniture, so I specifically want to target people looking for farmhouse furniture. so you might choose something like Farmhouse Furniture. I can find a few different synonyms like rustic furniture and country furniture and make something like shabby chic furniture and then what you want to do is keep adding keywords to this list, so using my home page I could make accent furniture bedroom furniture that would include dressers, nightstands, headboards and bed frames dining room furniture that would include dining tables all of these different keywords here and you want to keep entering them here so your weekly impressions continue to grow as you add more and more keywords so I already created this audience, all you need to do is enter a bunch of Google search terms here, name your audience and click save.

You can also expand the segment by including specific websites or apps, but in this case just enter I would say at least 20 search terms, click save, you can enter more and more search terms because you're basically trying to target people who have used those search terms on Google, so I already have this audience here, so I can click to add create. Custom segments are going to explore and you can see I have farm furniture search terms, so we're going to click on this. Here you can see my custom segment that says it has between 10 million and 50 million weekly impressions right now, it shows 41 million weekly impressions.

So that should be more than enough to run this campaign and for now I can target this custom segment, but let's go over some of the different targeting options here as well. I highly recommend using your data, so use some of your remarketing audiences. you can just create a discovery campaign and say, "Okay, I just want to target," let's say, anyone who has visited my website in the last 30 days, so right now that would be this audience, which is all users of Farmhouse goals through Google Analytics. 4 and I would get rid of my furniture. Custom segment of search terms here and I could target people who visited my website and use my own data to create a remarketing campaign that simply runs as a YouTube discovery campaign in Google Discover and through Gmail, so Since I want to combine some of these different audience segments here, I'll use my custom segment for Farmhouse Furniture.

I will say that anyone who has visited my website in the last 30 days we want to address them with this. promotion let's also use a lookalike segment so we can come here to browse and instead of website visitors we can choose lookalike segments to be created based on our website visitor audiences here so let's use something similar to and I have a furniture audience here as you can see, the size of this audience is 10,000 to 66,000, so we will choose this one here as well. Now, one issue you may run into when choosing a lookalike audience is that weekly estimates might not be available currently because your lookalike audiences are always available. changing based on your real data so your website visitor audiences will change as more and more people visit but here similar to my furniture audience I want to target that too even though it says zero you can still see which says 10K to 66k in size.

You could also use some of my other similar segments in there. Now we're going to continue going down interest and detailed demographics, so if I go in here and we browse, you'll be able to see some of these different options on the market. segments, life events, detailed demographics and affinity segments. I prefer to target segments of the market, if anything, but the affinity segments are going to be very broad, so what I like to do is if you come here to search, you can search for things like furniture, whatever. you're promoting, enter a search in there and see if you can find some different segments in the market, life events and some different things that you can target, so in this case Home Furnishings, those are people that are interested in buying home furniture, making it the perfect place. audience for this type of campaign, so we will choose this under Market Audience and this will give us a lot of weekly impressions by using a custom segment using our data and by using an in-market audience again, it is not necessary. combine all this.

I like to combine some of these different segments and then as we scroll down, you'll see the optimized targeting. I prefer to use optimized targeting as well so that Google can find people beyond your selected audience, but that will only help our conversion rates by using optimized targeting and then you can also use demographics and choose specific people you want to target . In this case, I'm going to leave my demographics completely open and just focus on a few of these different audience segments and we're going to be using optimized targeting, which is going to lead us into ad creation, so we want to create a discovery ad. and what you need to do first is start with your final URL, where you are sending traffic, in my case I am sending people. directly to my furniture page and I'm also going to duplicate this ad and send people to a separate landing page because that way Google ads will show my best performing ad based on which landing page drives the most convergence , so let's go back to our campaign, so we have our final URL set up here.

Next, you want to choose our images, so you want to add up to 20 images, so if we hover over this question mark quickly, you'll be able to see some of the different images. and image sizes that they recommend, so landscape images Square images and portrait images and basically what you want are images that are at least 1200 by 1200 or larger, so what I'm going to do here is click on the plus sign to see the images you can choose from. from your asset library, so the images that you've already uploaded, you can upload new images here, you can use some of the stock images that they have and you can scan their website.

In my case, I'm going to choose my asset library because I already uploaded a bunch of furniture images and you can see all of them, so 1500 by 1125 1500 by 1500, so you want to use very large visual images and then what we can do is say that I click here and we go to selected. choose between these three different ratios so this one works perfect for this it works well as a square and it also works well like this so we can select three ratios and that will count as three of our 20 images so we want to keep doing this for a few of these different images here, so we'll select this one, so again this one works well for all three as well, so we have our landscape, our square and we have our four by five image here, so we have three more images added, so now we have six of 20.

So I'm going to fast forward to this, but you want to continue selecting images and you can take some of these images, for example. I could take this one and just use the square and select a ratio so I just want to choose the best possible images that you think will help people visit your website and complete your conversion goal, so I'll skip ahead to this part a little bit and I will select my 20 resources so you can see them. If you have a total of 20 assets selected, I highly recommend that you make sure you have enough images here so that Google Ads can show different ads to people and they don't see the same images over and over again.

You never know what people are searching for. someone might be looking for patio furniture, someone might be looking for decorative furniture, someone might be looking for living room furniture, so you want to use different images to try to reach people based on what they're going to see, so we've got some of these different ones. ad previews here so you can see the YouTube viewing feed and it will continue to show some of these different ads so you can see what your ads are going to look like, but once we have our 20 images here, the next thing you want to add logos, so with logos, what I like to do is choose a square logo here so you can see we already have our One logo selected, so we'll click save.

You can add up to five logos, so if you want to use them. some different logos you have, you can do that too. Now we get to the headlines, so we want to add our headlines and we can add up to five different headlines. You just want to click this plus sign so all the headlines appear. it's going to be 40 characters, we go down here, we have five description lines, they're all going to be 90 characters and then we also have the company name here and the call to action text, so I'm going to do those two real quick because the company name is just going to be Farm goals and call to action text.

I'm going to use buy now. Okay, now I'm going to enter my description lines and my headlines. I'm going to advance this part a little. and not write each one individually through this video. Well, I have my five starters here, so I'm focusing on the sale I have so I can also do the April sale and different things like that. I could use different headlines, but I really want to focus on the sale and then go over a few different selling points. Upgrade your furniture today. Farmhouse furniture for your entire home. Buy the best rustic furniture sets.

So we'll go down here to the descriptions and get into the five. our descriptions are fine, so we have our five description lines here as well and one thing you just want to see at the top, so our extra strength here is great. We've used all of our images, all of our headlines, and all of our descriptions, so this should. help us get the best results with our ads and with our targeting so we have our full ad ready so we'll just click create ad here now you can see we have our ad so we can create a new ad. if we want, what you can do, it will just help your performance or we could come here, duplicate this ad and then just change our final URL, so instead of sending people to my product category furniture page, I could just say , let's just send. directly to farmhouse furniture and I'll set up a landing page on that exact page where I'll go over the exact promotion and the code that people can use at checkout.

Keep in mind that all of this promotion is not something I'm actually running. on my website, I'm just showing you this to give you a good example of how to run Discovery campaigns, so we have our second ad here, we update our final URL and all we have to do is click apply changes and we have two ads . here and we can click next, okay, so they give us the next problem. Can affectnegatively the performance of our campaign. They want us to increase our budget to fifty dollars a day again. I think our budget is perfectly set based on trying to spend a thousand dollars in the entire month of April and with our target CPA bid of three dollars, so we have our campaign name type target, we have all of our settings campaign here, our ad group who is targeted and our ads, so all we have to do now is click publish. campaign and our Discovery campaign is going to start running now, there are different options that you can choose in terms of targeting different audience segments in different ad groups using different ads, so you can always come here to duplicate your ad group, so we have ad group one right here. let's say let's copy this ad group and then all you need to do is click paste and it will duplicate that exact ad group and then you can go into your audiences and adjust your audience segment, so you can choose to basically say I want have an ad group where one targets my remarketing audiences, one targets a lookalike audience, one targets my custom segments, and one targets my Marketplace audiences and choose to run them as different ad groups instead of combine them like I did, it's really a matter of preference and then you can choose to pause certain ad groups on certain days if you want to make sure that maybe the audience in the market is seeing your ads one day and then another day maybe similar audiences are seeing your ads. ads so you can adjust who sees your ads, but I think discovery campaigns could be really useful if you're running a promotion like this and you just want to make sure you're getting your point across to people as they browse YouTube. o Google discovers or uses your Gmail, so these are discovery campaigns.

If you have any questions about them, please leave them in the comments section. You can run your discovery campaigns alongside search and peak performance and you shouldn't have any problems either. Peak Performance ads cross over a lot in the same places as Discovery ads along with other places, so you could run Peak Performance campaigns instead of Discovery campaigns, but for now it just gives you more access to some of the inventory through google ads the next campaign we'll go over is google display ads so display advertising has been around for a long time so we can run our responsive display ads that will look like banners and native ads on google Display.

Network, so let's get started, so I'm going to create a campaign through Google Ads that runs on the Google Display Network. If you're not familiar with the Google Display Network, it's made up of over 35 million websites and apps, and probably a few. of the different websites and apps that you use every day, so let's create a new campaign here and I'll do the same thing I did with my Discovery campaign a couple of days ago, where I have an offer. on my website to get 10 off furniture so throughout the month of April people can use a specific code on my website and that will also give them a discount on some of the furniture on my website as well so what we're going to do is we're going to come over here to Google Ads and we're going to create a new campaign, so the first thing you need to do is choose a campaign objective and if you're using conversion tracking, which one should you use? if you are running Google ads. conversion tracking for your main key performance indicator so you can optimize your campaigns to get more conversions and ultimately more revenue for your business, so what you want to do is use the sales or leads objective to get the best possible results from Google display ad campaigns.

You can also use website traffic, product and brand consideration, brand awareness and reach, but in my opinion, I prefer to use sales or leads to generate measurable results for my business rather than simply generate clicks where people can visit my website and leave in a couple of seconds or just generate impressions on my ads. I want people to click on my ad and visit my website and hopefully convert, so in my case my campaign goal here is going to be sales and then it's going to say, use these. conversion goals to improve sales, so this is where you want to choose the conversion goals you want to optimize.

In this case, I'm just optimizing my purchase conversion goal, so I'm going to remove these other two conversion goals down here, okay? The main conversion goal on my website is purchases and what I really track on my website are affiliate clicks, so every time someone clicks on an affiliate link, that counts as a conversion on my site web so we have our conversion goal here shopping so we're ready to click continue now once we click continue we need to select a campaign type so I'm running a search campaign right now, a peak performance campaign right now and a discovery campaign, so what we're going to do is run a display campaign and then what you want to do is choose the standard display campaign through your settings and Then you want to choose the web page that people will go to after clicking on your ad, so in this case I'll come back here.

I'm going to copy my landing page, I'm going to paste it into this field right here and then we need to name our campaign, so I'm going to give my campaign a name now, okay, and we're going to do the furniture sale in April 2022 on Google Display. ads, so we're ready to click continue next, we're going to start with our location targeting and our language targeting, so make sure you choose the locations where you serve your customers, wherever your customers are. In my case, I am going to choose the United States and Canada. The other thing here is that when you have Target there will be presence or interest, so when you choose this option, which is the default option, it's people who visit regularly or people who have shown. interest in my target locations, in this case I'm only going to target the presence of people who are actively or regularly in my target locations, so I'm going to choose a target exclusion here.

I'm going to keep it as it presents as well and I choose the United States and Canada because that's where I ship products to so we're going to keep scrolling down here and now we have languages ​​so you want to select the languages ​​that your customers speak in this case. I'm just going to choose English for my language targeting and we're ready to click on more settings. Well, we'll scroll down here to add rotation so you can update the ad rotation. I just leave this as optimize, I prefer the best performing ads I can. Set an ad schedule so that if you only want your ads to run during certain hours or on certain days, you can choose exactly when your ads run.

You can choose specific devices where you want your ads to show so you can set specific targeting for devices that you normally would. Just leave this open for devices. Now one thing you could do is use dynamic ads through the Google Display Network, so what you can really do is create personalized ads, so that if people visit specific pages on your website, you can retarget them with their advertisements. using a dynamic ad feed that basically tracks every page that people visit when they visit your website and then you can show them ads for the pages that they visited, so if they look at specific products, you can show them ads for those products. if they didn't convert, that's an option here for dynamic ads.

I won't do this in this video, but it's something I might try to create a tutorial for in the future, so next we'll click on more. settings one more time so you can choose the start and end dates here if you want to set specific dates for your campaign and then last but not least for content exclusions, a lot of times what I'll do is opt out of showing my ads if they are for mature audiences or if they are sensitive content, so those are a couple of different options that you can choose now for the type of content here.

I will also remove the domains below the fold and park. So, below the fold means your ads could be shown. at the bottom of the pages so whenever someone scrolls down your page they will go to the bottom half of the page so I want my ads to actually show on this top so people They can see my ads and so that my ads are not buried. at the bottom of the page, your ads may still show at the bottom of the page even if you exclude this type of content, but your ads are more likely to show at the top of the page if you exclude this, so normally this is what I choose to choose.

Content exclusions on the Google Display Network, so that's what we're going to do now and click Next. Okay, so you want to set your average daily budget for this campaign and if you look here on the right. Next to it you will see that the most you will pay per month is your daily budget multiplied by 30.4 the average number of days in a month, so if I want to spend a thousand dollars this month for this campaign, then my daily budget here will be 33 dollars and you should spend between $990 and $1,100 basically, so you just want to make sure you set a daily budget and then you can multiply it by 30.4 to get an idea of ​​how much you're spending. we're going to spend over the course of a month, okay, so we're going to scroll down here and next up is going to be our bidding strategy, so since we chose sales as our goal, if you choose sales or leads, you want focus on conversions, otherwise, Now we will focus on clicks, if you focus on conversions that will obviously help you get the best possible results for your campaign, so I will choose to focus on conversions and tell you how you want to get conversions I'm going to choose to automatically maximize conversions and I'm going to set a target cost per action and I'm going to use your suggested target CPA of three dollars and 10 cents, so I'm going to apply this target CPA and you can see it will say pay for conversions, so We have a daily budget of 33 dollars.

Our target CPA is three dollars and ten cents, so we should generate about 10 conversions per day on average over the course of a month, provided our target CPA. is three dollars and 10 cents or less, so ultimately our goal is to get our target CPA as low as possible because that means we're generating more and more conversions within our budget, so this will be my bidding strategy, focused on maximizing conversions automatically. Conversions set a target cost per action and that will make us use the target CPA bit strategy where we try to drive conversions for three dollars and ten cents or less, so we're ready to click Next.

Okay, the next thing will be you're pointing and you can see right now it says optimized targeting is set for you. Help us get more conversions by using information like our landing page and assets, so we will upload our assets and create all of our assets in the next step. but as far as our landing page goes, what Google ads will do is analyze basically all the keywords on our landing page and actually read our page to understand what we're promoting, so if I'm sending traffic to my farm. Furniture Page Google Ads will know that this website sells furniture, so we want to find customers who are actively searching for furniture, so what you could do with your display campaign if you don't want to add targeting is set up optimized targeting. and just click next because what Google ads will do is basically read all of our assets and our landing page to try to find customers; however, what I would recommend doing is adding targeting and I would recommend using audience segments so these three at the bottom, the keywords, topics, and placements will allow us to suggest where we want our ads to show, so if we go in here to locations, it can suggest specific websites, YouTube channels, YouTube videos, apps, and app categories that we want to target, so if we go in here and just search for aspecific word phrase or we enter a video ID, it will give us a bunch of different websites we can go to.

YouTube channels that we can go to. YouTube videos that we can go to and basically what we are. What we do is we only suggest websites, so this won't limit your ads at all if you use optimized targeting, but if I go in here and just search for, for example, we'll do home decor, for example, people who are visiting. websites and apps and watching YouTube videos about home decor, we could target those placements specifically with our ad, so we have 281 websites here, over a thousand YouTube channels, over a thousand YouTube videos, and if you want to choose locations, all you need to do is go through each of these and click on some of these specific locations, so you just click on these locations, click Done, and it's basically suggesting different places where you want it to be. publish your ads.

This will tell Google Ads the types of websites where you want to show your ads to people browsing those websites so we can do all of this here and go to all of these websites honestly. I don't really target locations too often, so I prefer to target specific audience segments and targets. people regardless of what content they're currently viewing, so I'm not going to enter any locations here. If we move on to ad targeting, we can also include topics and keywords, so to go over topics real quick, you're basically saying, I want my ads to show on pages about specific topics, so what I could do here is just scroll down, choose Home & Garden, click Done, and we can leave it as our targeting, where again you're just suggesting web pages to keep your ads running. to show outside of these themes, so I can make this specific theme for Home and Garden that matches perfectly with my farmhouse furniture campaign, so we'll leave it as a specific theme and then we'll go down here and add the targeting again and if we start from the bottom again so keywords will be contextual keyword targeting so suggest terms related to your products or services to target relevant websites and if we scroll down you will see keyword setting will be content . it only shows ads on web pages, apps and videos related to these keywords so if I come back here to my page if I entered keywords like Farmhouse Furniture Farmhouse Living Room Furniture Farmhouse Bedroom Furniture Dining Room Furniture if I enter all those different keywords here Would you target pages like my farmhouse furniture page here or any blog or website that is about furniture and pages that closely match those keywords, it won't be people typing specific keywords into Google , will be based on actual pages and the content of those pages.

I never really use specific keywords when targeting content anymore, if at all. Sometimes I will choose a topic, but for the most part I don't target keywords. I don't really target locations. I focus primarily on the audience segments I'm targeting here. Now the demographics are pretty simple. You could suggest people based on age, sex, gender, parents. status or household income, in this case I will not change anything about my demographic orientation. I'll just leave it open, so I'm basically relying on Google Ads to find people who will be more likely to convert rather than excluding them.

People based on specific demographics, so let's go into audience segments and go over some of the different options there, so if we go into audience segments and navigate so that you have different options here from detailed demographics, you will have affinity audiences in the market and life events. your data and similar segments combine segments and custom segments, so detailed demographics, if we go in here, you can see a pretty simple parenting status, marital status, education, and home ownership status, so for example, I can enter here to see the property status and just say you know what I just did.

I want to target homeowners, but in this case, people who are homeowners, people who are renters, they both buy furniture, so there's really no reason to exclude one or the other, so you can go for detailed demographics here if you want. I don't use them too often. Honestly, affinity audiences, these are interests and habits, they are very broad interests and habits, so if we come here for lunch and dinner, for example, regular customers of a coffee shop, even if you sell coffee it doesn't mean that there is someone actively looking to buy coffee, they might have their morning routine of going to Starbucks or Dunkin Donuts and that's where they go every day for coffee, so you can try that if, for example, you open your own coffee shop, this could be a good option. audience to try to target their local market, but they are very broad interest groups and people are not actively looking for any of the things in these affinity segments, so with banking and finance avid investors, many avid investors do not look further Products are simply people coming into whatever investing platform they use and investing, so they're not always the best target when you're trying to convert, they can be useful if you're really just focusing on branding. awareness, but detailed demographic data and affinity that I'm not going to use for this campaign, which brings us to the market and life events, so in the market segments there are people who are actively researching or planning, so if we enter here to cars and vehicles and we make motor vehicles, for example, someone in the New motor vehicle category is actively looking to buy or lease a new motor vehicle so that Google ads can show them, based on the search terms used by the people, based on the websites they visit, so people who are actively researching engines Google vehicle ads will be placed in this category and then you can target them with your ads, so in my case what I can do is simply come here to search and first, when you come to search, they will give you a bunch of different ads. ideas you can choose from, you can see Home Furniture.

Those are people who are actively looking to buy home furnishings, so that's the only market segment I can select for this campaign. I will come back here to surf. You can now see my weekly estimates based on my guidance and settings, but not my budget or bid. There are 2.2 billion weekly impressions available, which is more than enough for my daily budget of thirty. three dollars, but what we can do is continue to add more guidance to have our audience in the market. Next up will be your data and lookalike segments, so I have videos on my channel about Google Ads Remarketing, so I'm not going to go there.

We'll talk about that specifically in this video, but I have a different audience of website visitors set up so I can incorporate them into my targeting and say, "Okay, anyone who has visited my page in the last 540 days or visited my website, I want to orient myself to them too." that's another option I have here for guidance now personally. I like to run standalone Google Ads remarketing campaigns and then I'll use some of their other targeting in another campaign, so I'd rather not use remarketing in this campaign and I'd rather use something like Home Furnishings in Marketplace and then what What we can do is use lookalike segments, so when you create audiences of website visitors, your lookalike segments will be created automatically, so what you could do is just say lookalike segments like all Farmhouse targets users and this It's based on my Google Analytics data, so basically anyone who has visited my website in the last 30 days will find people who are very similar to them based on the types of websites they visit based on their demographics, so a variety Google factors and ads will create this audience for us automatically and if we just scroll we can see the size of 25,000 to 66,000 people, so it's a pretty limited audience of people who will be similar to the people who visit our website.

We are going to use these two objectives right now, next up are combined segments and custom segments, so I like to use custom segments and you can create them very easily even while you are creating your campaign, so if you are going to create a custom segment all you need to do is name it. You can choose people with any of these interests or purchasing intentions or choose people who searched for any of these terms on Google personally. I like to choose people who search for any of these terms on Google and you. I can add Google search terms here, so in my case, if I visit my page, I can use these exact keywords on my page, like farmhouse furniture, farmhouse living room furniture, and I can use all of those search terms. search and then the people who use them. those search terms will be targeted with my ads, so what you want to do here is basically use your list of keywords for your website and you want to enter those keywords here and then you can target that custom segment now.

I have already created this. here you can see the search terms for farmhouse furniture and if we just quickly look at the farmhouse style furniture stores near me, I only have farmhouse furniture, modern farmhouse furniture, farmhouse sideboards, farmhouse sofas, so that there are a bunch of different keywords here, so if we click on this, now we also have a custom segment added to our targeting, so if we bring in an in-market segment, a like segment, and a custom segment, this is a very good targeting group and we're basically suggesting to Google ads that these people in these audiences are going to be the ones most likely to convert on our website based on the in-market audience they're in, based on those who are similar to the people who visit our website and based on the people who are actively searching for farmhouse furniture when they visit Google, so this is a good targeting group for now, so what we're going to do is to optimize targeting, we're going to let optimizing targeting find people beyond our targeting signals, so we're essentially suggesting to Google ads that they target people in these audience segments, but they can also go out and find other people who they think will be likely to convert even if they're not actively in these audience segments, so we're going to come down here again and we're going to click next, next we're going to create our responsive display ad, so Google Ads has made creating Google Display Ads much easier with Responsive Display Ads, so what we want to do is definitely use Responsive Display Ads if we're running Google Display Network campaigns. so you want to start with your final URL, so we have our final URL here, our farmhouse furniture store page so we can come here, enter our company name, next will be farm goal, next will be add up to 15 images.

So if we click to add images first, what you can see is our asset library, so any images that we have uploaded and I have already uploaded a bunch of images here and what you can see is that they are all very large images , so 1500 by 1500 and basically everyone has at least 1500 on one side, so if we come back here to cancel, if we just go here to the images very quickly, some of the guidelines, the recommended size for landscape images, which is 1.91 by one, is 1200 by 628 the recommended size for a square image one by one is 1200 by 1200, so you want to make sure you use very large images because they will look much better in your ads if you don't have good images to wear.

Come here and use some of the stock images that Google ads allow you to use for free, so if I come here and do something like Farmhouse Furniture, let's see what options they have and some of these are really good images that I would use to my campaigns now aren't as big some of these different images here so I'm going to go back to my asset library and just use some of these images that are actual products on my website so when we click on a selected image you'll see two ratios selected, so there are two different ratios you can choose from when creating adsresponsive graphics, the 1.9 1x1 horizontal images and then the square images one by one so you can choose one or two aspect ratios. for each image here, so I'm going to choose two for this one because they both look like good images for ads and that will give us two of our 15 selected assets, so I'm going to keep coming here and selecting More and more images, this one again gave us two different ratios between the that we can choose from, so we're also going to select two aspect ratios for this image, so I'm going to complete this process and try to select some of these. different images here, this will look better as a square, so we'll just do a proportion here.

Okay, we have 15 assets selected so we can come here and see all of our different assets selected so that they all look good in our ads, so we are ready to click save and now we have all of our images here, next will be the logos , so again, if we come in here two different logos, a four by one horizontal logo with a recommended size of 1200 by 300. and a one by one square logo with a recommended size of 1200 by 1200, so let's go in here and select our different logos. Okay, I have a total of three logos selected here so you can use up to five, so one of These are a little bit smaller than the other, so one is smaller here.

If we go back to the other one, this one fills the entire logo, so there's a couple of different logos and then just a square logo, so we'll click Save and again, the reason you want to use all of your images and logos is because Google ads will show the highest performing combinations so you want to use five logos if you have a few different logos to use and you definitely want to use all 15. Images so we'll scroll down here next will be videos so that if we click on more videos, these are optional, so you can use videos directly from your YouTube channel.

What you need to do is upload videos to your YouTube channel. you can use them for your responsive display ads if i come here to use it recently. I have a few different farmhouse furniture videos that I can select, this one is 25 seconds, this one is 30 seconds, this one is 19 seconds, so we'll use these three videos here and click. In Save, there's no harm in using as many videos as you can. There are no downsides to using all of these different assets. It will only help the overall performance of your campaign. Now, next up will be our ad copy, so we'll start with the headlines here.

We can add up to five starters again. We want to use all the fields in the ad text. We can use long headlines here. So you want to make sure that you use long headlines that are 90 characters long and then you will get five lines of description that you can use. so you want to make sure that you use all your different description lines as well and use the ad copy to really sell whatever it is that you're promoting, so in my case it's going to be about convincing people to buy furniture for my website because they can save on furniture, they will get it quickly, there will be no problem if they want returns, so you have to really understand your customer and what they are looking for here and make sure that you are using the sale. points, then someone who might be saying "ok, I don't want to wait months for furniture," says "fast shipping," says "products available ready to ship now," to someone who might think the prices are too high, we have a discount code here and You can also make top rated products at the best prices, so you really want to focus on some of the different selling points of any product or service you sell now and make sure people understand that if they visit your site website and they buy from your business, they're getting the best deal possible, the best product possible and they won't regret their decision, so we'll enter our ad text here and I'll skip ahead to this part a little bit, but what?

What you want to do is make sure you use all the headlines. Create a long title. Also use all the descriptive lines. Okay, so we have excellent advertising strength after entering all of our ad copies, so we entered five different headlines here. We are really focused on selling unique country style furniture from top rated farmhouse furniture and then on April 10th discount furniture sale we have our long headlines so Best farmhouse furniture save 10 on April, they ship quickly and free. Next we have our description lines, so we put in five lines of description so that they all really focus on the sale, fast and free shipping, hassle-free returns, making sure people understand that they can buy farmhouse furniture for everyone. single room in your house, we have living room, bedroom, patio and more, so we really want to use different ad copy to make sure whichever selling point works best to drive conversions on our website.

Google Ads will continue to offer that selling point, so have our responsive display ad here, what we can do is create another responsive display ad, so use some different ad text, use some different images here, like this than a few different resources and that's just going to help your performance, the other thing you can do is just duplicate this responsive ad. Show ad if you have multiple landing pages, all you need to do is change your final URL here, everything else will be exactly the same and then the landing page that converts the most, so let's say I have a page on my website that We're going to get rid of this here that it's just Farm House furniture, so we're also going to send people to that website where we also have the code that people can use at checkout to get 10 off furniture, but let's say just the page. is set up completely differently than this, all we have to do is change our final URL, leave everything else the same and Google Ads will continue to serve whichever ad generates the best results.

Now the other option here for ads is to upload display ads, so If we choose to load display ads here, it will first tell us to enter our final URL so we have our Farmhouse Furniture page here as our final URL, it will say Ad Groups with a responsive display ad. I've seen a 90. average increase in conversions, no need to load ads, they used to be that was the only option you had for Google display ads, but responsive display ads have pretty much replaced loaded display ads every time I run campaigns, you see much more responsive graphic ads.

Impressions convert everything, so if we click here for the supported sizes and formats, you can see here all the different ad sizes that you can upload, so creating all of these ads takes a lot more time because you need to create each size individual, definitely, if you want. If you create your own signs and don't want to create all sizes, I would recommend 300 by 250. I would recommend 336 by 280. If you make a square, you could easily make a 250 by 250 and then make it a little smaller and make 200. by 200 for skyscrapers I would recommend using 160 by 600 and 300 by 600.

I would use all three mobile options here and then for the leaderboard I would do 728 by 90, 970 by 90 and 970 by 250. If you do all of those sizes you should get a lot of impressions on your ads Google charts. I've actually created some display ads for this campaign, so I'll upload them now. Okay, not all sizes, but we have 320 by 50 728 by 90 300 by 600 300 by 250 and then 300 100 by 50 and if we just click on one of these sizes to make our 300 by 600, you can see how that you see our ad, just a bunch of pictures with 10 off furniture sale logo, buy now, so you have to make sure you have a call to action and you want to make sure that people really understand, you know what they will do , what they will click on in your ad and what the message on the page will be, so you want to create some kind of seamless connection. experience as good as possible so we have our display ads loaded here so we can just click create add and now if we scroll down here you'll be able to see all of our different ads so we're ready to launch our campaign now so that if we click below, it will take us to the review of our campaign.

Okay, so we have the name of our campaign. Our campaign type is the display objective. They are sales objectives. Shopping. We have our final URL. We set our campaign settings for locations, languages, and content exclusions. Our budget is 33 dollars per day. three dollars and 10 cents target CPA strategy and then in our ad group we have some of these different audiences that we target and we have our ads here as well, so we're ready to run our campaign, once we run our launch our campaign, all we have to do now is run it and let it start getting some activity, some clicks and see what our overall results look like.

If you want to add additional targeting, all you really need to do is add it to your existing ad. group or what you could do is take this ad group and this is what I'll do sometimes just edit, copy and then come in here and edit and paste so it's actually just going to duplicate our ad group so it's going to be exactly equal. ad group that we are running, so we are simply duplicating this ad group with the exact same ads that we did in the previous step. Okay, now you can see this is our initial ad group here, ad group one and then we have ad group one. number two, here is our duplicate, all you need to do is enter your new ad group.

You definitely want to rename your ad groups here, so all you want to do is go into this ad group and then you can come here to the audience and everything. What you need to do is click on edit audience segment here and it will bring up some of these different audience targeting options so you can see the three that we selected in our initial ad group so we can delete these three audience segments and then we can come back here to explore and choose some of these other options here, so if we want to go to the market on life events, let's go to the life event and let's say someone is buying a house, let's say someone is moving, so when people move and buy a house a lot of times they buy new furniture, so we'll come back here, we could do detailed demographics and say people who are homeowners or renters, who we also want to target so you can play with some of these different ones. audience segments and see which ones actually work best for your campaign, so that's another option you have if you want to broaden your targeting a little bit.

If you have any questions about this, please leave them in the comments section if we come back. Here in all of our campaigns, we can look and see that our Google Display Ads campaign has launched now that our bidding strategy is learning, so for this promotion we have a discovery campaign and a display campaign running. I could also create my Maximum Performance campaign around the promotion as well, so just a few different options that you have when creating Google display ads and some of the other types of ads, the next campaign will go over our YouTube ad campaigns and with advertising YouTube can create video ads that can really drive results for your business, so let's get started with a YouTube ad campaign today.

I'm going to go over YouTube advertising and show you a tutorial on how to set up a campaign for a new client. This is exactly how I would run YouTube ads if someone contacted me and asked me to run a YouTube ad campaign. To get started, what you'll need is a Google Ads account. This is where we will all post. Of our YouTube ad campaigns, everything is hosted on Google Ads. The other thing you will need is a YouTube channel for you to watch. I have a YouTube channel here for my brand's beachfront decor and what I'm going to promote today is on my beach Halloween decor sale, save 20 on all Halloween and fall decorations through October 15th , so I want people to watch my videos, go to my website and hopefully buy one of these products or more from me and we can track each unique purchase back to our YouTube ad campaign, so I What we want to do to get started is go to our Google Ads account and you want to go to tools and settings.

Once you've created your Google Ads account, have your channelfrom YouTube. and has uploaded their YouTube video ads so you can watch them here. I have some 30 second videos, these are six second bumper ads and these here are 15 second ads, so I'm going to run some of these different ads for my campaign and Our goal is going to be to drive sales on our website, so Once you have uploaded your YouTube video ads to your YouTube channel, you will have your promotion ready on your website and are ready to run your campaign if you don't have your video ads.

Already created, this is something you could outsource for your business. If you are looking for a professional who will do this for a living, they will create the best video ads. You could try the AI ​​to create your own using some of the different videos. creation software out there. I'm going to have a separate video on some of the different ways to create a YouTube video ad or just video advertising in general, so what we're going to do now is go to Google Ads because we're all ready to run our campaign and what we want to do first in the setup is go to the linked accounts.

We want to make sure your YouTube channel is linked to your Google Ads account so you can see there's a lot. of different options for things that you can link to your Google Ads account one of them will be YouTube so you want to click on details in my case it says manage and Link since I already have mine linked and when you click on the plus sign, all you need to do is search for your channel or paste the channel URL and it will appear immediately and you can request a link to that channel and then all you need to do is confirm the link and you will be able to get additional information about the view count and the engagement in your video advertising campaigns and then you'll also be able to create remarketing audiences now the next thing we want to do is set up conversion tracking on our website. a pretty easy way to set up conversion tracking, so if we go here to tools and settings and go to measurement and conversions, what you'll see is a page that looks like this, with no active conversion actions if you haven't already made. set some up so what I'm going to show you is how to use your Google Analytics 4 account to import existing conversions that you're already tracking in Google Analytics or how to create new conversions for some of the key pages on your website so if we go here to tools and settings we're going to go right back to the linked accounts under settings and we want to make sure that our Google Analytics 4 account is linked to our Google Ads account so we're going to click on details and what you'll see is if you already have your Google Analytics account for configured, in this case through my Google account I have administrative access to my Google Analytics account 4 here so you can see that it already appears.

I have my Google Analytics 4 account here so all we have to do in actions is click the link so once we click the link we can import our Google Analytics audiences after the link so we'll click in the link here and now. We can see that they are linked, so what we can do is go to tools and settings. We will return to our conversions page in Measurement. Click New Conversion Action. If you already have your conversion action in Google Analytics. 4. Click Import. We're going to go to import, click on Google Analytics for Properties, click on Web, and click on Continue.

Okay, so what you'll see here is that I already have an analysis event. called purchase so I can import this event and continue and this is what we're going to optimize for our Google Ads campaign, so this is going to be our YouTube advertising campaign in Google Ads, this is what we're going to do. We'll be optimizing, so we'll click Done, okay, and then one thing you'll just want to make sure is that if we click on our conversion action in the details, if we come to edit the settings, you'll want to make sure that it's a primary action used. . bidding optimization so we have buy here we scroll down you can use your property value and currency from Google Analytics 4 our source is Google Analytics Four we have a 90 day click conversion window counting each conversion and we are using the data. driven attribution model, so you can change some of those settings if you want these settings to work perfectly fine if you're running Google ads and you want to make sure you set up conversion tracking, the other thing you can do is click new action conversion here after linking your Google Analytics account 4 click on the website one of the options you will have is to enter your website domain and click scan so we will do that now so we can move on to down here and You'll see how to automatically create conversion actions from website events, so what you can do is select your conversion goal here, so let's say for example someone books an appointment on your website and they want Make that your conversion goal.

Everything you need to do. is to choose your match type so that the URL starts with contains or let's say contains and let's say after someone books an appointment on your website, they go to a URL called appointment confirmation, so they will go to that URL in the that you can click. ADD and that will create a conversion goal called book appointment, it will count each appointment as a conversion and every time someone lands on your appointment confirmation page it will count as a conversion when that page loads so people only land on this appointment. confirmation page after they actually book an appointment on your website, so it's another way to set up your conversion action.

If we click here to save and continue, you might see something like this, so I removed the Google tag, the Google Ads global site tag for my website, so what it's going to say is copy and paste this Google tag on your website we can copy this and then all we have to do is go to our website and you can see I'm running a WordPress website so I'm using a plugin called Head footer and I post injections in WordPress and you can see that I have my Google tag manager snippet set up here, but in the header of each page what I can do is just paste the global site tag for Google ads and we scroll down and do Click Save.

Now that we have the global site tag activated. On our website, what we can do is click Done and you can see that we have this new conversion action here, so it's not verified because no one has actually been to this page on my website. Actually, it doesn't even exist on my website, but you can see that We have another conversion action here along with the main one that we're going to optimize, so what are we going to do now that we have our Google Ads account created? We have our YouTube channel created. We have uploaded our YouTube video ads. our YouTube channel we have linked our YouTube channel to our Google Ads account and we have set up conversion tracking we are ready to run a campaign so I know it may seem like a lot to get started but this will help you get started get the most out of it your campaign Hello everyone, thank you for your support by watching my videos over the years, if you want to continue supporting my channels and at the same time use some of the best marketing tools, you can try SCM rush or spyfu if you don't already has done.

Both are already excellent PPC and SEO tools. If you use the link at the bottom here for any of them, they are affiliate links so they will help support my channel and Surfside PPC. If you're not interested, no problem. Go back to the video and you can. Do all of this in 10 to 15 minutes to go to Campaigns and what we're going to do is click on the plus sign to create a new campaign, so with this new campaign you first need to choose your campaign objective. So in my case, since my campaign goal is going to be sales, it's going to be that purchase conversion action, we're going to choose sales as our goal and you'll see the two conversion goals here so we can use both. these conversion goals for our campaign, but what we're going to do is focus on purchases, so we're going to come in here and remove the booking appointments goal from our campaign.

We just want to optimize purchases up to our conversion goal and We're going to click Continue, so now we want to select a campaign type. Since we want to reach people on YouTube and also on the web, we will choose video as our campaign type and our goal will be to drive conversions with video ads designed to encourage valuable interactions with our business, so we will click continue, okay , our general setup should look like this, where you have a video campaign, its goal should be sales or leads and its subtype should be for conversions, so with the name of our campaign, what we are going to do is name it well to that we have the beachfront Halloween Decor 2022 sale, we will scroll down and you will see our bidding strategy for which bidding strategy you want to use, you can use maximize conversions or target CPA with target CPA, you can actually set which one you want be your cost per action or your cost per conversion, let's say for example the average purchase on my website is 75 I.

I would like to make sure I have a target CPA that is well below $75, so you can see both here: eleven dollars and 13 cents or 25.82 cents for a typical target CPA for a video campaign. In my case, I'm just going to Choose maximize conversions here, so we'll try to get as many conversions as possible within our budget. Now what we have next is the budget and the dates, so with the budget type we can choose daily or we can choose the total of the campaign, so let's say I know I want to spend two thousand dollars on this campaign.

I will execute it starting September 14. My promotion actually ends at the end of October 15th, so we'll run it directly from September 14th to October 14th. This campaign will end immediately on the day the promotion ends so everyone can make all purchases at some point in the next 31 days, so it will be a daily budget of 64.52 that will run for 31 days. We'll have days where we're going to spend more some days where we're going to spend less, but we won't spend more than two thousand dollars, so we'll scroll down here. Next will be the networks, in this case it will be the three networks.

YouTube here. search results so that our ads appear next to search results on YouTube for types of responsive video ads and in-feed YouTube videos so that these are the ones you see most frequently video ads that run before, during and after YouTube videos on channel pages and on YouTube homepage and then Video Partners on the Display Network, so websites that are part of the Display Network that run Google AdSense and that have videos , you can potentially run your video ad on those websites as well, so if you think of some kind of news website that has a news video, your ad may appear before the news video plays, so we'll keep scrolling down here next is going to be geotargeting, so in my case what I would generally try to do since I'm targeting people with this beach message. focuses on locations that are close to the beach, so if I go to Advanced Search and we just say we're going to zoom in on the map real quick, so we'll zoom in on the map and you can see we're staying.

Here, with all these different beach towns, let's say I want to target people in Hilton Head and Tybee Island Folly Beach, so what I could try to do is pick some of these great beach towns across the United States to reach the people. who actively live in beach communities now, for this I will head to the United States and use a different targeting method that I think should help to really focus on people who have interests and purchasing intentions for beach decor in general. So we'll choose the United States for our location, but if I really wanted this to be a big campaign, I would enter each of those locations individually to target all of these different coastal communities and towns across the United States. so we'll keep scrolling down to select the languages ​​that our customers speak, so you want to set your language targeting here.

We'll continue to scroll down on content exclusions, so I generally use standard inventory if you don't mind your ads serving under extreme conditions. sensitive content use expanded inventory if you want to make sure your ads serve on more PG-13 type content in the worst case scenario then use inventorylimited, so I'll stick with the standard. The next thing to exclude are types and tags, so I've gone over this in some of my other videos. I generally exclude embedded YouTube videos and also exclude live streaming videos and then for digital content tags to exclude, they automatically exclude content that is not tagged yet.

You can also exclude content for mature audiences if you wish. So, especially if you are concerned about some of the sensitive content, please remove any content that is for mature audiences so we can choose it for our inventory type and our excluded types and tags. Now next will be the ad extensions so you can actually put sitelink extensions on your ad, so with mine what I can do is say I use my store, so we'll copy the link address here and put the Final URL of the store you want to make sure you are using your site. link the text here, so maybe I'll do a beachfront decor shop.

Use your descriptive lines. I'm not going to write this for this individual video, so I won't bore you with descriptive lines, but you want to use your descriptive lines here. they won't always show up and your site links won't always show up but it never hurts to use links from different sites so for site link 2 what I can do is something like fall beach decor and then link directly to my final URL for Fall Beach. Decoration, so we'll enter that here and then what you'll want to do is make sure you enter these description lines, obviously, and then add at least two sitelink extensions, four or more is recommended, so keep adding sitelinks.

I would recommend adding at least four site links here, make sure they are all relevant to your promotion so you don't want to link to pages that have nothing to do with your promotion so linking directly to your store links directly to others relevant pages. is what you want to do here. I'd like to set up a site link that links directly to a list of beach-themed pumpkins on my website so that people can find different types of pumpkin decorations and then cycle around trying to find something else that's relevant. for fall or Halloween, since that's really what I'm promoting, so we'll click Save and use those two site links for now again, use more, so keep scrolling down.

Next, we're going to create our first ad group so We're going to name our ad group in a minute, but first I want to scroll down and show you a few different ways we can target, so first up will be the demographics, so You should make sure to select your demographic targeting. you're more likely to convert based on the data you have on your website, so for me, the best demographic targeting for me is going to be women 25 and older, so I'll do women 25 and older. and I'm not changing parental status or household income, so we'll choose that as our demographic information because that will be the most likely to convert on my website based on all the data I have on the people who visit my website and convert, next will be audience segments, so with the audience segments that you will see here we can use custom segments Target people based on their search activity, apps downloaded or sites visited, your data, your data will always have the best performance for a campaign. so so you can use your remarketing lists, so if we're going to browse, you can potentially target your website visitors, so I've got all the Beachfront Decor users here, all the Beachfront Decor visitors and buyers, so these haven't been populated yet because I just linked. my Google Analytics 4 account, so we also have YouTube users, so anyone who has watched my video ad in the last 30 days or YouTube users in the last 30 days, if you are running YouTube ad campaigns and you're really trying to drive conversions.

Your data will work best for your business, but these are also people who have previously interacted with your business, so you need to decide if you want to continue reaching the same people who visited your website, watch your YouTube videos, and onboard them. in your campaign or if what you want to do is target custom segments or in-market segments, then you can also use a combination of your custom segment data from in-market segments because if we scroll down here, one of the things that You see The thing to look at is to optimize targeting, so what Google ads will do is look for people beyond our selected audience and, based on all the data they have about our audience, they believe that we are targeting our landing page, to our assets that are going to test. to find people who will be more likely to convert, so if you look and say okay, I'm promoting a Halloween sale on the beach.

My selected audience is very relevant to beach and Halloween decorations. There is a group of people here who also buy a lot. of beach decor who are also actively searching for Halloween decorations, so that's what they'll do with optimized targeting to try to reach the people who will be most likely to convert for this campaign. I'm not going to use my data, but feel free to add your remarketing list to your website visitors. You can use custom combined segments to make sure you add your data here or what I like to do is use similar segments so that once your lists start to populate, for example this. all Beachfront users to the main list once this starts filling out what you will get is similar to all Beachfront Decor users which is who I would target for a campaign like this so next up will be custom segments that I would recommend.

What I'm doing is creating custom segments. I have one here for beach Halloween keywords and if we come here and just scroll down, you can see that I have a bunch of different keywords like beach Fall decor Coastal Halloween decor Beach pumpkin decor Coastal pumpkins Nautical Halloween decor , these are people who, if we click on a new custom segment of people who have searched for those terms on Google, we'll try to find people who have these different purchasing intents so they can use Google search terms that are highly relevant to their page target so for me beach Halloween Coastal Halloween all these different keywords I'm targeting people who are actively searching for these keywords on Google name your segment enter your Google search terms here you can also go to your SEO keyword list or any of the keywords that you're actively bidding on through Google Ads, enter all of those search terms here, click Save, and then you can target that custom segment so you can see if I'm coming to browse.

I have a couple different custom segments here, one is Beach Decor Purchase Intent and the other is Beach Halloween Keywords, so for this one, since my weekly impressions are 100 million to 500 million, I think it's a very relevant audience all day long and it's probably going to be one of the best audiences I can target besides my data, so let's go. to keep scrolling down here, the other thing you can add is in-market segments, life events, detailed demographics, and affinity segments now. The affinity segments will be very broad interests, so someone with banking and finance is people who have shown any level of interest in banking and finance, not people who are actively looking to buy anything, just people who have shown some level of interest in some of these different segments of Affinity, so I'm probably on the food and dining segments of Affinity just because sometimes I'm looking for recipes to cook for dinner, that's how the Affinity segments work, they're going to be very broad, now You can use detailed demographic data such as parental status, marital status, education, home ownership, employment, all of which could be useful depending on what you are promoting.

You can use life events for people who have recently created a business people who have recently graduated from college people who are actively doing home renovations, so different life events could also be helpful. I really like segments in the market, so with segments in the market you will find people who are actively looking to buy something for cars and vehicles, I can say motor vehicle people who are actively looking to buy a new motor vehicle, so different things that can point, you can also search here, so if I search for something like Halloween, you'll see Halloween costumes. event information supplies so I can come here and target the people looking for Halloween decorations so you can see 150 million so I can say okay let's target the people looking for Halloween decorations and let's target this beach .

Halloween keywords and then what are we going to do. What we're doing is using optimized targeting, so what Google Ads can do is use some of the targeting that we set up and then also go out and find more people. Now we can incorporate our data here as well, so let's say we want to target all users from the beach front to the center, so that as people visit our website, we will continue to target them with our ads, so that if we use these three different segments, a custom beach Halloween keyword segment and an in-market audience of people looking for Halloween decorations and everyone who visits.

On my website we should be able to reach a very specific group of people who will be most likely to convert, so scroll down and click on advanced settings so you can also limit your reach to where you want your ads to show. truthful way. I don't really do this anymore. I used to use location targeting a lot. I used to incorporate topic targeting a lot more often and I've also used keyword targeting, so if you use keyword targeting, you can enter a lot of different keywords here and what they're going to do is target relevant content to those keywords, so if I use keywords like Home and Garden, Home Improvement, Home Renovation, I'll try to find content related to those keywords.

Keep in mind that it has nothing to do with who people are. write, but rather, the types of websites that people will visit next will be topics, so you can say that you want to show ads about content on specific topics, so for the new car example, before you arrive, I just want to show my ads on related topics. to cars and vehicles, so again, this is not perfect, so if you are targeting content like this, you will see irrelevant content depending on what you are targeting, so don't go too crazy with targeting content. I highly recommend focusing more information on your audience segments and who you are targeting rather than where you are targeting. placements you can target using specific videos specific YouTube channels video lists websites apps so you can choose placements here I've created massive placement lists before, but now The next thing we'll really focus on audiences for is creating our video ads , so we'll come back here and I have a few different video ads that I'll be running, so we'll start with this version one that we'll copy. this link address, all you need to do is copy the URL of your video, so let's open this video real quick, okay, now we have our first video announced.

We can see the beachfront decor store for coastal Halloween decorations. Save 20 until October 15. Very basic video ad. So what we're going to do is paste the URL. That's why you first want to upload your videos to YouTube. You can see it's a 30 second video, so it will be a responsive video ad. It will most likely show up as a skippable in-stream ad, but if we look at some of the different formats here, you can see it in the feed video, you can see it in the stream. So a skippable entry is annoying when someone is watching a video on YouTube, it will look like this where we have they can skip the ad, it will have our logo, our branding, you will see the title, so with the title let's do the Halloween deal , we have a call to action here, so with the call to action let's shop now, so we have our call to action we haveour final URL, so where you want to send traffic will be our destination page.

We want people to come and buy some of these products, so we'll click enter our final URL. We have a display URL. So with that maybe we can do the Halloween decoration now we can also come here and see how it looks on desktop so with desktop we have the same thing so shop now here we have Halloween sale on beachfrontaccore.com, people can skip our ad and then they'll also have this overlay here, so just different ways that your ad will look to get an idea of ​​what your ad will look like to the people who see it, so scroll down the long title and describe our long title. is 90 characters, our description is 70 characters, so I'm going to enter both now.

Okay, so we have our long title here and you can see it. Save 20 on beach-themed Halloween and fall decorations through October 15. Products are selling out quickly. buy today so that's our description so you don't have to use every character and the characters might get cut if you use every character so feel free to make sure you're broadcasting the exact promotion you want people to accept. advantage of that, we have our call to action, our title, our long title, our description and what we want to do next is create our companion banner that shows if we get here to the desktop, which can be skipped in the stream.

The companion banner is displayed here on top of our logo, our title. our URL and our call to action, so I already created a companion banner. You want to create one that's 300 by 60 pixels, so I'm going to come up with this one that's already uploaded. Halloween Sales 20. You'll see it above. here on the right side, it's just another way to show our actual offer, it's not a huge image, so you can create several add-on banners and run different ones along with your ads, so for this one what we're going to do Hi there everyone, thank you. for your support by watching my videos over the years, if you want to continue supporting my channels and at the same time use some of the best marketing tools you can try SCM rush or spyfu if you haven't already, both are great tools of PPC and SEO if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and Surfside PPC if you are not interested no problem come back to the video okay , we have video ad one of 30 seconds and now we go down.

Here we go to ad creation and that's our first video ad, a responsive video ad, so let's create a new video ad and we'll do exactly the same thing: copy the URL so we can do this with version two of a similar video ad. different images, a little bit different copy and I can also use some of these shorter videos down here, so let's make a shorter video, we'll use this 15 second video, so we'll copy the link address for this one. one we're going to paste, okay, so this is actually going to be a 14 second video, so it's going to be 14 seconds.

People can skip this one and it's also a skippable in-stream ad, so let's come and do it. exactly the same thing so we will paste our final URL here we have our display URL we will do the same now what you can do is try different headlines since your headline is only 15 characters the other one I did the Halloween sale which could do is something like 20 off decor, okay and then it's a little bit bigger and highlights our actual promotion instead of just putting the Halloween sale on so you can try different headlines, different long headlines and description lines as well, okay, let's use the same long title, save 20 descriptions.

I made the ultimate 2022 guide to coastal and beach Halloween decorations, which is actually just the name of our article here so you can try out different ad copy. You can use the same ad as we used a 30-second video ad. and just test different ad texts and see if something works better so we can also use different complementary banners. We'll use the same one in this campaign, so let's see that we have everything here so we're ready to create a new video. ad okay, so we have our 30 second ad, we have a 14 second ad, let's make one more 30 second ad, so we'll do version two here, we'll copy the link address again and paste it back up here, so now we have another 30 second ad and we're just going to enter our ad text, so for this one for the display URL I'm going to put in the Halloween sale, we'll buy now, we'll do 20 percent off today, okay, we'll try to create some urgency, okay, see you later, headline.

I just saved 20 today at the beach. Halloween decorations. Description. Get fall coastal inspiration for your beach home decor. So you can test many different ad copies and a companion banner that you can automatically generate using our channel banner. I'm going to continue using the image we already uploaded, so we're good. I'm going to create one more 15 second video ad, so we'll click to create one more and I'll move a little further into this part. Okay, now we have a second version of 15 seconds, so 14 seconds, but it's not a big deal, so we have our two thirty-second video ads.

We have our 215 second video ads. We are ready to create our campaign. Okay, our campaign is ready. We can continue. For our campaign, one thing we need to keep in mind that I always review after creating a new campaign is that we can run this campaign with just this ad group. There are a lot of different audience targets in this ad group that we're going to be reaching a lot of different people throughout this whole campaign that we're going to run over the next 31 days spending $2,000, so what you want to do is monitor the performance from the beginning of this campaign and see if it is generating conversions. how long people watch your videos and see if any of your ads resonate if you're having trouble a couple of different ways to improve video performance try a different video ad create something that's different from the others you've already been running you can always incorporate new video ads you might want to do one after a couple of weeks of running this campaign incorporate a couple of different video ads you can try longer versions you can try shorter versions, so it's always worth testing your real ads you can also test your landing page If you find that people click on your landing page and never convert, then what you want to do is try a different landing page, maybe make sure your sale is more prominent on the landing page, make sure you have products. right at the top when people visit your page, so you can always try different landing pages, different ads and if you come here to the ad groups, let's say you create a couple of new videos, you can always come here to the groups of ads and take your existing ad group, select it, go to edit, copy and then edit, paste and it will paste that exact ad group with all the ads that you have already created, so what you can do is adjust your targeting there, maybe you want to try it.

To target different types of content, some themes use keywords to target a few different pages, use placements if you know you want your ads to show in certain places, so you can always try to limit your targeting a little more to just your remarketing audiences or the people who are actually actively watching your videos, so all of these different things can help improve performance after you launch your campaign and the most important thing about Google Ads is that you need to test your campaigns for a while because they may run. your campaign for one, two, three days and you're not really seeing conversions, you'll see your campaign performance improve over time and it will only help you over time if you test your ads, your landing pages, your audiences, the content where There are your ads. are shown so you can always adjust all those things for your campaign and let's say we get to the settings here very quickly so you can also adjust your bidding strategy so if you start converting you can always switch to a bidding strategy target CPA. just a few different options you have when it comes to bidding on ads that people see where they go after they're done with the ads, so keep that in mind as you run your campaign because your performance should improve over time with your YouTube. advertising campaigns, so let's come back here, we have our Halloween sale.

This is how I would set up a YouTube video ad campaign for a client. Next I want to cover one of the most powerful targeting features through Google Ads and that is remarketing, so I want to give you a quick overview of remarketing, how you can create different remarketing audiences using your Google Analytics 4 account and Google Tag Manager and how you can use those remarketing audiences in your Google Ads campaigns, so let's get started today. going over Google Ads Remarketing and I'll show you exactly how to create Google Ads Remarketing Audiences, which are also known as Data Segments, and how to target them in your campaigns.

To start, our goal in this video is when you go. to your tools and settings in your Google Ads account, one of your options will be in the shared library and it will be the audience manager, so inside the audience manager you will have your data segments so you can see all my data segments here and these are different basically remarketing audiences that I can target. within my campaigns and you can see the size of each audience here, so if I target all the users on my website for the last 540 days for the display campaign, that shows that there are 67,000 different people that I I can target, so I'm going to show you how to create these data segments today using Google Analytics and Google Tag Manager and I'm also going to show you how to use YouTube so you can target your ads if you have a YouTube channel to people who have subscribed. to your channel or watched your videos so we're going to start with Google Analytics and I'm going to go over how to do this with Google Analytics 4 and Universal Google Analytics so the first thing you need to do is enable Google Signals with Google Analytics so this video assumes that you have an active Google Analytics account with the pixel placed on your website and you have an active Google Ads account.

If we come here to Google Analytics, this is my Google Analytics 4 account, you can see ga4 and then this is my Universal Analytics account so you can see all the data on the website. When we get started here on Google Analytics 4, the first thing you want to do is make sure you have Google Analytics 4 properly installed on your website once you're getting some data on your traffic, what you want to do is go to your admin, so you're going to do click on administrator in the bottom left corner and you will click on data settings and data collection you will see. there's an option here that says enable google signals data collection and you want to make sure that's turned on and then once you do that you're good to go all you need to do is click here and agree to the signal collection agreement user data, once You've done that and you're ready with Google Analytics 4.

Now, if you're using Universal Google Analytics, what you want to do is go back to the bottom left corner and click on Admin to see the link admin down here in the bottom left corner and then what you want to do is click on tracking information and you want to do the same thing, it will be data collection, so in Google Analytics 4 it will be in data settings, data collection . and Universal Analytics will be under tracking information and data collection, and you want to make sure you turn on data collection for Google signals, go to the bottom and click save, so that's all you need to do to get started because that It's going to allow you to create remarketing audiences within your Google Analytics accounts now if you're not already running Google Analytics.

There's a getting started guide directly on the Google Analytics help website and what I'm going to do is put this in. link in the description of the video so I can show you this will show you how to set up Google Analytics for the first time and it's designed for basically any type of website you have, so you need to create a free Google Analytics account to get started and Once you Whatever you do, all you need to do is set up analytics on your website. If you're running a WordPress website, there are plenty of pluginsdifferent ones that can help you, so there is a lot of information available on how to install.

Google Analytics and it takes about two minutes to do it, it will take you as long to install as it will to install it on your website, so it's a very easy software to use and it's completely free, so it's the number one you want. to enable Google Signals with your Google Analytics account and then from there what you want to do is link your Google Ads and your Google Analytics accounts, so there are different ways to do this, but if you go to Google Analytics and we return to the administration screen. Again, what you want to do is scroll down, so we're in Google Analytics 4 here and we're going to click on the Google Ads links, so here you'll see that I already have my Google Ads account linked. to my Google Analytics account 4, if you don't, what you want to do is click the link here and follow the process of linking your accounts, so I use the same Google account for my Google Analytics accounts and my Google Ads accounts. it is very easy to link accounts because all you need to do is come here click on the link to be on google ad links you want to click on the link option here and then choose google accounts and from there you will select the account that is already linked to your email, so we're going to close this for now and the other thing you want to do is make sure you link your Universal Analytics account now.

Please note that you can choose to use Google Analytics for me only. I've had Universal Analytics installed on my website for several years, so when Google Analytics 4 came out, I set up both on my website. There's really no problem with using both. It's probably better to use one than the other and Google seems like they're completely switching to Google Analytics 4 so you'd be better off just using Google Analytics to create your remarketing audiences, but it's really a matter of preference, there are different ways to do this. do so, so make sure you have your Google ads. linked account here and then inside Universal Analytics so again we go straight to the admin screen here again under the product links you want to click on the Google Ads links and you can see I have mine linked here if You don't click New Link. group again if you already have the same email address or the same Google account for both accounts, it should be very easy to link and should appear immediately.

All you need to do is click on it, click continue, link, just say all the data available. and that's it, that's all you need to do and it will link those two accounts. Now the other thing you can do is inside your Google Ads account, go to tools and settings and we'll scroll down to set up and what I want to do is click on linked accounts so that inside your Google account Ads can also link Google Analytics 4. You can link Google Analytics, the universal edition of Analytics, so you can link both. I have my Google Search Console account linked and I have my YouTube account. channel linked here so all you need to do is when you scroll down you'll see some of these different options here and you just want to click on the details and when you go into the details it's very easy to link these accounts so within Google analytics, if I click manage and link here, what it will do is open your account here and it will give you the option to link that account now.

One thing you'll see here is that if you don't see your analytics property below, make sure you have edit access, so you need a minimum of edit access to the Google analytics property, so linking your accounts may seem Kind of hard to do, but it's actually very easy if you have ownership of your Google Analytics account. from your Google Ads account just go to tools and settings go to settings go to your linked account and you'll see them all there and it's the same with YouTube so with YouTube all I did was have my YouTube channel here to Farm Goals I don't really use it.

I only have two videos that I've uploaded and used as examples for video advertising campaigns, but let's say I want to link my YouTube channel to my Google Ads account. In this linked account section, click manage and Link or details, if you haven't set it up yet, your channel will appear so you can see it here. My channel for Surfside PPC appears so I can link this account because I have ownership of my Surfside PPC channel through this email so basically what you need to do is make sure you have been granted a high enough level of access and you can do that directly to through Google Analytics through account access management and there. you can add any email and you want to make sure you have at least edit access and then from there it's very easy to link your accounts so one and two enable Google signals with Google Analytics and make sure your Google and your Google Analytics accounts are linked.

Now I want to say this one more time, but you can do this with a version of Google Analytics. I'm showing you both because both will still work, so the next thing we need to do is create our audiences within Google Analytics. those are the people that we're actually going to target with our ads so we're going to start here in Google Analytics 4 and from here what you do is click on configure and within configure you'll click on audiences and you can see here. I have an audience of all users, so this is a 30-day audience, so anyone who has visited my website in the last 30 days, there are 19,580 unique people who have visited my website, there are buyers, so I'm not actually using the buyers event, so this is not an audience that is going to be filled, but you can also see that I have a first visit audience for the last 75 days, so the way that What I did was click on a new audience right here that you want to create. a custom audience, you can name your audience at the top and add a description and then what you want to do is click add new here and under events there are a few different events that you can actually target so that conversion on my site website is an affiliate. click, so if I click on affiliate, click on anyone who actually converted on my website, so you can see that in the last 30 days, 1.8,000 people have clicked on a link from affiliate on my website, so what I can do is target anyone who clicked on one of those links, so the other thing I can do is use the one I did before, click on App Store, so we we'll scroll down here and let's say I do page view, it's one of the ones I can do or visit for the first time.

So first visit means that someone is their first visit to my website and we have a duration of 30 days, so I can name my audience, click save and what it's going to do is create an audience that looks like this. one and then once that's complete I can start targeting it with my Google Ads account so it's Google Analytics 4 and there's a lot of different audiences you can create you can make them for basically any event that's happening on your site web, people who have visited a specific site. Pages now, if we come here to Universal Analytics, what we're going to do is click on the admin section again and under the property part here, so the middle column here, if we scroll down, you'll see definitions of audience and audiences, so we'll click on audiences there and you can see here.

I have all users, all users, 540 days, so if you click on a new audience, it will say audience. Source of all website data, so that's basically it. data that is collected within our Google Analytics account, if we go down and say new users, anyone visiting for the first time for this is a user writing new visitors in the last 30 days, it says I have about 6,000 new users on the last 30 days. last seven days, so I have a membership duration of 30 days, name our audience, so what I can do is a new visitor, 30 days, click on the next step, next will be the audience destinations, for which with universal analytics should serve this audience to your Google ads. account and you want to publish it to Google Analytics, so it continues to build, so we have it for these two different destinations, we click publish and now this audience will start to populate and we can start targeting it within our campaigns, so if it comes back here and you'll see that we enable Google Signals, link our accounts, create audiences in Google Analytics, and serve them in Google Ads.

Now the next thing we need to do is target data segments with our Google Ads campaigns. so we'll come back here and we'll go to our Google Ads account and we'll go to tools and settings under Shared Library, we'll go to our audience manager and inside our audience manager will be We'll see our segments, so on the left side one of the options are segments and the other thing we can do is go down here to your data sources, wherever you've linked the data that you're collecting. about people, whether it's your Google Ads Tag, whether it's Google Analytics, Universal Google Analytics 4, whether it's YouTube, if we go down here, you can see that you can also link other accounts here, so if we scroll up, you can see that all of them are being actively collected. data about the people who visit my website farmhousegoals.com, so yesterday I made the Google Ads tag and actually enabled Google Signals for Google Analytics 4.

So, these audiences are not fully populated yet, but I do have my audiences completely populated for Google Analytics is the universal analytics option, so if we go here to the segments, you'll see all the different audiences that I can target with my campaigns, so this one here, Farmhouse Sinks , are people who have visited specific pages on my website. Segment member visitors have a page with Google Analytics tags, eligibility, search display, Gmail is not eligible for app installs or app interaction, but it is for hotel and discovery, so these are all types different campaign templates that I can use with this specific audience.

It's a very small audience. so it's not one that I would really target, what you want is to have at least thousands of people in these segments that you're creating with your data segments so that you can see them with search with display with YouTube with Gmail, some of these as well they could be. small to serve what you want to have at least 1000 people on your lists, the more you have the better because obviously it will help you have a larger audience for Target, so now what we can do is come back here and we will see our campaigns very quickly and just Let's say we have our search campaign right here, let's say I want to make sure that I'm targeting anyone who visited my website with my search campaign, what you're going to do is go down here on the left. side and click on audiences, so now we're at the campaign level with our audiences and we'll scroll over here and click on edit audience segments, so now it says add to campaign.

There are two options here: targeting and watch if If you choose targeting, you will limit the reach of our campaign to the selected segment with the option to adjust bids. What that means is that if I have a hundred and sixty thousand people in my audience and I choose targeting, it will only target those 160,000 people. when they search for these search terms that I target with my search network campaign, if I choose observation, it will target everyone, they don't have to be part of my remarketing lists, it will target everyone searching for the keywords that I. m segmentation I highly recommend using observation.

You can see it is recommended here. Targeting will actually reduce the reach of your campaign unless you have very large audiences because you only target people who are on your lists when they search for your specific keywords. instead of giving the option to bid more or less to people who are on your lists when they search for specific keywords, so you want to use watching here for your search campaigns and then what you can do is come here to explore and you can see there's a select few here, but what you want to do is come here to navigate, choose your data and similar segments, so it's your data segments and similar segments, and what we're going to do is we You'll see website visitors right here, so I can tell anyone who has visited my website in the last 540 days.

I want to make sure I watch their performance. I'll also add these other affinity segments, demographicsdetails and market segments to my campaign, but all observation audiences, so we'll choose anyone who has visited my website in the last 540 days and click Save. Now, once we've added these audience segments to our search campaign, we'll click show table. and now you'll see we have these different audience segments here, they're all watch targeting settings, so what that means is I can say, "Okay, anyone who's visited my website in the last 540 days, I want to do a bid adjustment where I am increasing my bid by 25 so a bid of 10 will become 12.50 because I know those people have visited my website and are familiar with my brand so I want to target them with my ads I want to make sure they are seeing my ads instead of someone who hasn't visited my website before, so we click Save here and now I'm increasing my bid for anyone who has visited my website.

I could do the same for them. homeowners to be able to say, “Okay, someone who is a Homeowner, I sell home decor and furniture. They are more likely to buy from me, so I also want to increase my offer by 25 for them. Now what you really want to do is use the watch settings and you're going to start getting data on the performance of all these different audiences for your campaign, so you can see here. I don't have a lot of data here yet, but as you get more clicks and spend more, there are people who are in specific in-market audiences or specific remarketing data segments that you've created, you can increase or decrease your bids, here's how it does this for remarketing lists for search ads, it's what it used to be called now, it's data segments and audience segments. for your search ads, what we'll do next is go back to the all campaigns screen and let's say we want to create a new display campaign, so we come over here and click on the plus sign. we want to create a new campaign, let's say we want to drive sales, so we're going to use all conversions in my account, just click continue, so you're going to want to make sure you have at least one conversion here and then what we want to do is Let's choose Display and we're going to use a standard Display campaign to get you to your website.

Here you can name your campaign. I'm going to leave them as they are for now and just click Continue, okay? you're going to have your campaign settings, you want to choose your geotargeting, you want to choose your language targeting, then you want to move over here to budget and bidding, make sure you set your budget, set your bidding strategy and then the next thing is I'll be targeted , so it says that the optimized target is set to use, which means that Google ads will automatically use the data from my landing page and my assets, which are my ads, to basically try to find people who are the most likely.

To convert now, what I can do is add targeting here and you can see audience segments, so we choose audience segments and this will give us the option of detailed demographics. Affinity audiences, but what you want to do is go down here to see how they've interacted with your business, so this uses our data and lookalike segments, so we'll click here to see website visitors. Let's use all of our users over the last 540 days, so this will target anyone who has visited my website on In the last 540 days, the total weekly impressions available (these are just estimates) is 140 million using just this audience, so again, if your audience size is too small, let's say I just want to target bets over the last 30 days, I probably won't do it. 1.1 million impressions isn't really a ton over the course of a week, so you want to make sure you have enough impressions to be able to get your ad in front of people and make sure they'll see it click on it and hopefully , perform the conversion, so once we do this, we choose this as our audience and we can select it.

You can enter multiple remarketing lists here again if I have all users for the last 540 days, that will probably include basically anyone in all. of these audiences here, you could do something like the new visitor from the last 30 days. I can make my smart list, which Google Analytics automatically creates, of people who are going to be most likely to convert returning users into buyers, so there are different audiences that you can target here, but what you can do is just do Click Done. We've optimized targeting to allow Google Ads to find people beyond my targeting signals if I only want people who visited my website to see my ads that you want to get rid of. optimized targeting here and we are only going to show our ads to all users for the last 540 days, our impressions have dropped to 63 million over the course of a week, so there are impressions available that should be enough for us to publish our ads, but This is how you target remarketing ads to specific data segments that you've created based on people who have visited your website for display campaigns and it will be exactly the same for video campaigns, so when you create a video campaign, You're going to do the exact same thing when you go in here, you create a new campaign and you select the goal, you choose your conversion goals, you click continue, you just want to choose the video here and then you would do the same thing as going to your segments and choose your remarketing audiences, so what we want to do next is go up here to tools and settings and we'll go back to our shared library, click on the audience manager, so the last two things I want to go over are if you do click on the plus sign here you can create new audiences of website visitors directly through Google ads name your audience segment you want to choose the members of your segment to have different options here page visitors page visitors who also visited another page people I didn't visit another page with specific dates and a page with specific tags that I could make the page URL contain, so if I want to say okay, any page URL that contains syncs, basically any that I visited my farm syncs pages so the page URL contains syncs, you could just do that, I can scroll down here and it will say prepopulate segment with people who met the rules in the last 30 days, so anyone who visited Any sync pages on my website over the last 30 days will automatically be added to this audience membership. duration, so you could say the number of days someone stays in this audience segment, you could do something like seven days, the maximum duration is 540 days, so depending on how you want to target people for websites that receive a lot of traffic, you can become a member. very small durations three four five days and then you reach people immediately, which ensures that you're serving people correctly while they're in the purchasing process, kind of like timings that would make more sense now.

Do not have enough. traffic. I would have a greater than zero audience here because I get traffic to those pages, so if you see Zero here I wouldn't worry too much, just create the audience that you can start targeting if you're not getting impressions. I want to make sure that you have your accounts linked correctly, you have your Google Signals enabled through your Google Analytics accounts and then you shouldn't have any problems. Okay, now the next thing we're going to do is click on the plus sign and I've already shown you how I linked my YouTube channel, so if you click on YouTube users, you can see and select the YouTube channel of this audience segment. so that I have my farm goals.

YouTube channel here watched any video from a channel, it will be anyone who has watched it. any video on my channel I can prefill people with the last 30 days. You can say that people stay in this audience for 30 days 540 days. So what I could do with Surfside PPC is say anyone who watched my Google Ads remarketing video I want to retarget them with some ad. I can create an audience based on specific videos, so certain videos here viewed any video as an ad viewed certain videos as an ad subscribers visited a channel page as the video added a video to a playlist shared a video a channel So I could use all of this for Surfside PPC and I could target people with specific ads.

That's an option that you have with YouTube and all you need to do is make sure that you have a YouTube channel and you want to make sure. your YouTube channel is linked to your Google Ads account by going to tools settings and settings and linked accounts, this is how to target your YouTube users, anyone who has watched the videos, anyone who is subscribed, etc., like this Last but not least, I want to go over Google etiquette. admin and also how you can add the Google Ads Pixel directly to your website so what you can do is if we come here to the data sources, one of the options will be the Google Ads Tag so you can give up Google Analytics. together, so let's say you're not running Google Analytics, you just have a Google Ads account and a website, so if we go in here to see the details and scroll down, you'll see tags set up at the bottom, so if we click on the tag settings, one option you have is to install the tag yourself, you can email it, so if you're actually working with someone else who manages your website, you can email them the tag and they can put it on their website or you can use it.

Google Tag Manager, so the easiest way to do this is to install the tag yourself and grab this little snippet right here and all you're going to do is copy this snippet, copy the tag below and paste it between the header tags on each page of your website, so you want to make sure that you collect all the data from the people on each page of your website, so that if they visit, let's say the goal decorations page of my farm, if they go to one of my synced pages, if they go to On a furniture page, you're basically tracking people on your website and then you can use that data to create audiences in Google Analytics just like I showed you.

Go to segments, create a new audience of website visitors and basically configure if you want to do it. all visitors, people who have visited specific pages and you can create your audience and target them in your campaigns now. If you are using Google Tag Manager, it may seem a little complicated, but it is not that difficult. You need to create a Google Tag Manager account if you don't already have one you need to create a new container and publish that container and then what you're going to do is add our tag to our Google Tag Manager container so I've got a Google Tag Manager account for Farmhouse goals, so when you log into your Google Tag Manager account, what you can do is create different tags that trigger variables, so I'm not going to explain too much here because it can get quite complicated if you're not.

Familiar with Google Tag Manager, the first thing you need to do is make sure you create your tags and you can see here. I have a couple that I made yesterday, so the Google Ads Conversion Linker and the Google Ads Remarketing Tag, so if you go to tags, do whatever you want. what you need to do is click on new, you will see the tag settings here, we will click on it, you will see Google Ads Remarketing now the other one is the conversion linker, so you can do the conversion linker, first enable the link. on all page urls you want to trigger it on all pages so this is exactly how it should look give it a name conversion trigger click save so our conversion linker excuses and click save so we have the conversion linker.

We enable links on all page URLs, which means Google Ads can track where conversions are coming from and allows people to, if they click on an organic search result, click in a Google ad, if they click on basically anything on Google. ads can understand where that conversion is coming from, so make sure you have enabledconversion linker here on all the page URLs you want to activate on all pages, click save, so that's the first step, we'll discard the changes. I already have my conversion link tag here you will see that it looks exactly the same as the one I just showed you, so we will click on the X, the next thing we will do is click on new again, you can also go directly from your space work and just click new tag here and it will choose a tag and click on Google Ads Remarketing.

You will now see the conversion linker tag which is located in the container, so if you haven't set it. You will already have to configure it, it will have a conversion ID here, so for this return to your Google Ads account. We'll copy our conversion ID right here, it's in step four, so when you go to your data sources, click on the Google Ads tag, go down to the instructions, you'll see your conversion ID right here, it'll copy this number , go back to Google Tag Manager, enter this here, now I don't really need to change anything else, there are some additional advanced settings here, but that's all you need to do at this top: Google Ads Remarketing, enter your ID conversion and we are going to activate this on all pages, so what will it allow us?

What we need to do is collect data from everyone who visits our website, it will go through each page and essentially add the tag that I showed here to our website using Google tag manager, as long as we have Google tag manager. installed correctly on our website, this audience will always be able to be created because it will constantly collect data from people who visit our website, so you will need to click Save and then from there everything you need to do. is to make sure you submit and publish your container, so you want to submit the changes, so enter the name, enter the description, click publish and what that will do is place the Google Ads tag directly on your website again .

You can also do it manually and place this piece. of code between your website's header tags, you're done and can start creating your data segments right away. Click the plus sign, click website visitors, and you're ready to start using your remarketing audiences. Once all these audiences are created you can create new campaigns or add them to existing campaigns, just choose your goal, select the conversion goals you really want to optimize, click continue, choose your campaign type, so let's say a video campaign . you're going to convert and then within your targeting, all you need to do is make sure you go down to your data segments and you'll be able to target people who have visited your website, so we scroll down here and you'll be able to see. people you want to reach so right now our weekly estimates of available impressions are 10 billion plus choose an audience segment so what you can do is use your data so come here we will choose all users 540 days because that's when I still choose and then what we can do is target people who have visited our website over the last 540 days, depending on your industry, what you're selling, you might want to target people within the seven days within 30 days for something like Farmhouse goals, yes I know.

If someone lives in a farmhouse style home, all I have to do is keep them collected in my remarketing list and I can target them whenever I want, so my available weekly impressions right now are 240 million. It's really that simple and you can mix it up. these with other segments in the market or any custom audiences you've created, but I really just want to focus on Google Ads Remarketing and this should get you started learning how to do it using Google Analytics and also using Google Tag Manager. Well last but not least our Google Ads calling campaigns, so for advertisers who really only focus on phone calls and want their potential customers to just make phone calls to them and not worry about no further action, they want to try a calling campaign that will create click-to-call mobile ads. and will encourage people to call your company directly, so let's get started today.

I'm going to go over Google's ad calling campaigns. With call campaigns, you can create call-only ads so that when someone searches for one of your specific keywords on a mobile device. They can click on your ad and call you directly to get started. What you want to do is set up conversion tracking for phone calls that last a certain period of time, so we'll go to tools and settings and under measurement, we'll be Now we're going to click on conversions, this is where all of our conversions are. , so what we're going to do is create a new conversion action and we want to create a phone call conversion action, so we're going to choose At the top, we're going to choose phone calls here and then at the top, calls from ads that use call extensions or call-only ads.

Now keep in mind that you can use call extensions in a standard search campaign where people click on your website and then your mobile call extensions will also appear to allow people to click to call you directly, so If you want to give people the option to go to your website or call you on the phone, then you'll need to use a standard search campaign with call extensions in In this case, we're creating call-only ads, so on mobile only it will appear as a click to call ad, so we will choose this at the top and click continue, we do not need to change the objective and optimization of the action, it will be a phone call and then down here we need to name our conversion, so let's say that a 90 second phone call is fine, so we can set a value for each phone call, so if you have data for your business where you know that you receive a certain number of phone calls each month and those phone calls become x amount of dollars for your business.

You can configure it here. You can estimate it if you want. If you say you know every phone call. For my business it is worth around fifty dollars, so we can set it as our value for each conversion; otherwise you can just say don't use a value for this conversion action and you'll just count each individual conversion, so let's use the same value for each conversion and set it to fifty dollars and say each phone call from these ads is worth fifty dollars for my business, so we'll keep scrolling down here to count, we want to choose one because each phone call will not be considered a separate lead, we want to use only one because if someone calls us twice, there's really only one lead because it's just one client, so we'll pick one here and then we'll go down here. for call duration and I'm going to change this to 90 seconds, so what we're saying is that if someone calls us through one of our ads and they're on the phone for 90 seconds or more, then it will count as a click conversion through the conversion window will be 30 days, we will keep it as is and then the attribution model has data driven here, but in this case I will only choose the last click because we will only choose each Every time someone clicks our ad and then you get a 90-second phone call, we don't need to track you through the whole process, so we'll just do the last click here.

The data can be much more useful if you send people to your website, but in terms of generating phone calls, we'll only use it when someone clicks on our ad, whether they convert or not, so we'll click Create and continue , and now you can see we have our 90 second phone. call conversion action created so we can click done here and as you can see we have our 90 second phone call set up here so we're going to scroll down until we get to custom goals and we're going to add another custom goal and we're going to put the same name, so 90 second phone call and what we're going to choose from here is this 90 second phone call conversion action that we just created and we'll click Save, so now we have a A new one was created custom goal that uses this conversion action during a 90-second phone call, so let's go back to our Google Ads account, go to the campaign screen, and we'll click the plus sign to create a new campaign.

Now, the first thing you'll do. You'll need to choose your campaign objective for a Google Ads calling campaign. His objectives. You can choose our sales leads or create a campaign without a targeting guide. I would recommend choosing leads and then what we want to do is add a goal down here and you'll see our custom goal 90 second phone call, so that's going to be the goal that we're optimizing for and then we'll remove these other conversion goals so you can use multiple conversion goals here. If you have multiple conversion goals that you want to optimize for, we will simply optimize for this phone call and our main goal will be to generate phone calls and specifically generate 90 second phone calls that will convert into leads for our business.

So what we're going to do next is click Continue, the only option here as far as campaign type is going to be a search campaign, so we're targeting people who are searching for keywords on the Google search engine with their mobile devices. Select the ways you would like to achieve your goal, we will choose phone calls and what we need to do now is enter our phone number here. This is an important step, obviously, because you need to enter your phone number, but you also need to have your phone number somewhere on your website where Google Ads can read it, so if you see it here at Surfside PPC, give us a call today and I have a fake phone number here, but on my contact page, so let's go. to copy this phone number right here, we're going to go back and paste that phone number right there, so you want to keep it in exactly the same format as Google ads or as close to it as possible so that we can have our United States as a country , our phone number here and now let's name our campaign for this specific tutorial.

I'm going to pretend I'm creating the Surfside plumbing company, so we have Surfside Plumbing and that's going to be the name of my campaign. My goal is I'm going to try to get people to click on my call only ads and make phone calls to me so I can get new clients for plumbing services. Hello everyone, thank you for your support by watching my videos over the years if you would like to continue supporting me. my channels and at the same time use some of the best marketing tools, you can try SCM rush or spyfu if you haven't already.

Both are excellent PPC and SEO tools. If you use the link at the bottom here for any of them, they are affiliate links. I will help support my channel and Surfside PPC. If you're not interested, no problem. Back to the video, so we'll click Continue and to bid, it'll say what you want to focus on, so we've got a different couple. options here, the two main ones you really want to choose from are conversions or conversion value, since I set up that each 90 second phone call is worth fifty dollars to my business, we'll choose conversion value which is what we'll optimize for.

For now, the campaign will automatically use the bidding strategy to maximize conversion value. What we can do is set a target return on ad spend and just make sure that our target return on ad spend is positive, so if we set our target ROAS at 150 percent, what are we saying is that for For every 100 dollars we spend we want to return a hundred and fifty dollars in revenue to our business, so that would be a profit of fifty dollars, so that's what we'll choose for our bidding strategy and we'll click Next, now it'll be Campaign Settings, so we'll do the Search Network and we can also include Google Search Partners.

What we want to do next is set our location, so let's say for example, I'm serving the Nashville area, so I would enter Nashville here and you can choose something like a market, so it will be a larger area around Nashville or I could just choose the city of Nashville, in this case I'll choose the market, so 'We'll say that if we get to the Advanced Search here, we'll say thatI serve this whole area around Nashville, so we'll keep that as our targeting comes down here to location options and make sure it targets people with presence, non-presence, or interest. because presence or interest will target people regularly or people have shown interest in your targeting locations since people travel to Nashville all the time and probably show interest in Nashville all the time.

I don't want my ads to show if they are looking for plumbing services and are not close to the Nashville area, so we will simply choose people with a presence in or regularly in our target locations and keep them as is because we will not exclude anyone from this campaign we only target that specific area and the people within it, so you'll want to choose your targeting language below. In this case, I will choose English audience segments. One of the things you can do here is click on audience segments and just go down here to search and we'll just search for Plumbing.

Now you can see here what they are actively researching or planning and you can see plumbing services, so if someone is searching for plumbing services, they will be placed in this market segment, we can click on this audience and given The fact that we choose the observation below will not reduce the reach of our campaign. If you choose targeting, then you will only be targeting people in that market segment, I highly recommend keeping this as an observation and then we can always adjust the bids for this selected audience segment, so we will choose that here for our audience segments and for dynamic search ads.

We won't be using dynamic search ads, so we won't change anything there and click Next. Well, next is going to be building out your search campaign, so we're going to start with our first ad group, in this case I'm just going to create one ad group and I'm going to show you how I can create a few different ad groups if I were creating a campaign like this Let's say I want an ad group with plumbing services so I can enter a URL here to search for keywords on their website since I don't have an actual plumbing website.

I'm not going to enter a UR RL here, so what we can do is enter products or services to advertise. I'm advertising plumbing services, so we'll get keyword suggestions and you can see all these different keywords here, so some of these different keywords, like water heater repair, if that's something you do as a plumbing company. plumbing, copy this keyword. I would do it. Open up a notepad or a Microsoft Excel spreadsheet and keep track of some of these different keywords that you're not going to include in this ad group, so in this ad group I just want to make sure that I'm targeting to keywords related to plumbers. plumbing services local plumbers near me, so people who are actively looking for a plumber, we are going to take these keywords as 24 hour plumber near me, obviously, only target this keyword if you offer plumbing services the 24 hours, so something like water heater replacement.

We would copy this keyword and put it in our water heater repair. Now with something like Roto-Rooter near me you can create a separate ad group with just competitor keywords so any of these top competitors who are big plumbing companies so I'm not going to put them in this main ad group here, let's make 24 hour plumber near me now again. Leak detection, that would be another group of ads, so there are four of us now, so we would have leak detection, we would have a water heater. if we service them and then we have a competing ad group, then we'll put this in a separate ad group and then let's focus on some of these different keywords: local plumbers near me again, drain cleaning is another water heater . repair City Plumbing near me to get rid of all that drain cleaning, so these are all different options that you have that you can target in your campaigns as long as you do all those things, if it's a service that your company performs. then you could also target those keywords so we have plumbing repair plumbers in my area, we're not going to isolate pumps, but again there's another idea, there are plumbing companies, a few more down here, that we're going to get rid of better . plumbing plumbing and heating Affordable plumbing so we will do affordable plumbing and the best plumbing and then what we can do is just make sure that we have plumbing services as one of the keywords so plumbing services and we have a plumber near me, okay, so let's do all this. phrase match keywords, we will put quotes around all keywords.

I highly recommend using phrase match keywords just to make sure you get the most targeted traffic. Broad match keywords can be useful and Google Ads will tell you this as we are using smart bidding to use broad match and get more conversions with similar or better ROI with broad match bidding or broad match keywords, We will be targeting a lot of unrelated keywords and you may end up getting phone calls from people who have no interest in hiring a plumber, so we want to make sure that all the keywords we target are highly relevant, so that we have them all here.

These are all phrase match keywords that we're targeting, so scroll down here and let's create our call AD, so the first thing is our phone number. Here we will choose our country and then what you need to do is make sure that you enter your verification URL, so we will copy this URL from our contact page and we will paste it right there, so now we have our verification URL here. We don't need to add a final URL as we are just trying to generate phone calls. We will have an ad that will look like this and when someone clicks on it, it will call our company, so let's go down here and create several ads, let's start with title one for title one, let's do something like your Nashville plumber, okay, so title two, let's do something like call us today, okay, it's pretty simple, your Nashville plumber. call us today, we will end up creating three different ads, so you want to use different ad copy on all of them, so the company name will be the same, let's say our company name is Surfside Plumbing so you can see clearly.

Here we have the call number for Surfside Plumbing, your Nashville plumber, call us today. Now let's enter some descriptive lines for these. I'm going to keep the same two lines of description with all ads. I would recommend trying a few different descriptions, but let's just enter a few. descriptive lines here, okay, so we have all of our ad text here for our first ad, so we have our verification URL where our phone number is Surfside Plumbing, call us today, your Nashville plumber and then we have our line Descriptive one, we call Surfside Plumbing. We can fix any plumbing problem you are experiencing with over 10 years of fast service in the business, so you just want to have a few different things that encourage people to call your company, where they will feel better about calling you, obviously, if it has good reviews. and different things like that put any kind of selling point about your business in your description line so that people, any of the obstacles that they have, say okay, I don't know if I can trust this company, build some trust by showing how long you have been in business how many five star reviews you have some customer testimonials what you can use to sell people and build some of that trust now next up will be the conversion action so for this we will choose 90 second call phone call and we're going to click done, now we have an ad created here, so what we want to do is create another ad, so all we're going to do is change our headlines a little bit, let's say 24 hours, 7 days a week.

Plumbing services are fine, so 24/7 plumbing services will fix any leaks or clogs. We will keep the description lines the same. Obviously, you can change them with some of the different ads that you have. Our business name will remain the same and we have our verification URL at the top here our phone number and the same conversion action so we'll click done now we have two separate ads let's create one more so let's do our two starters, okay, for the last one, the highest rated plumber. in Nashville, fast and affordable service, so obviously if you have a plumbing problem, you want people to get there quickly and you want to make sure that they solve any problem that you have, so we have top notch affordable service and fast for all the different things that people can have problems with.

So let's click on Done and now we have three different ads created so let's click on Next and now we need to use some ad extensions so call extensions will be perfect for this campaign if we keep scrolling down. We can choose some of these other extensions. Structured snippet extensions would be perfect. We can show you some of the different services we offer. You may want to do a pricing extension that allows people to see how much you charge, if it's just a price. an average price so you can enter some price extensions in there for specific services and you can also do promotion extensions, maybe something like call us today and get 10 off, so I'm not going to enter any of these call extensions here, a self-explanatory call.

This extension will add more information to your ad. I could do things like 24-hour phone service down here. I've been in business for over 10 years so we'll add these here. Okay, so we have four. different call extensions, we're not going to make an image in the image extension if we get to structured fragments, so I actually made another one here so that the plumbing leak detection services catalog, emergency services, can repair the heater of water really whatever you want, so We have a few different extensions here, so we're ready to click Next. Ok, let's set our average daily budget.

Let's say I want to spend three thousand dollars over the course of a month. Let's set our budget at one hundred dollars a day. So we're going to try to generate phone calls all day with this campaign so that we have a daily budget of one hundred dollars and we can click Next. Well, the only suggestion they gave us is to create more ad extensions so that we can always do that in the future after launching our campaign, for now we will just keep it as is. We have the name of our campaign. Our type of campaign.

The search objective leads. We aim for 90 second phone calls. Our offer strategy. With which we are maximizing the conversion value. a target return on ad spend of 150 percent, so the networks are search partners targeting Nashville, again we have this audience here for plumbing services, we're not limited to just that audience, we're just watching how it performs. plays that audience when they type our keywords and click on our ads nine total keywords that we target, obviously you'll want to create more keywords depending on all the services you offer and all the services you want phone calls for ads, so 3 different calling ADS we will make sure We are getting the best results possible because Google Ads will continue to rotate our ads and show the ones that generate the most leads so we have some extensions here our budget of 100 per day, let's publish our campaign, okay and that's it, now you can. see our ad group for plumbing services, so if we click on our ad group and go into ads and extensions, you can see here the type of ad here are call ads, so we have three separate call ads, if we click on the plus sign, we can create Another Call Ad here, since we are only focusing on phone calls, it will only allow us to create one call ad and now if we go back to the all campaigns screen, this campaign of Surfside Plumbing is a call-only Google Ads campaign, so if you have any questions about this, please leave them in the comments section.

This is perfect for people who are just trying to generate phone calls for theirbusiness. That is your only focus. Create a campaign like this and you can really focus on phone calls. Okay, that concludes this version of my Google Ads course. I want to create another Google Ads course that has more information about Google Shopping campaigns and other types of ads you can run, so this is a good course to start with because you can learn seven different types of campaigns you can run using different segmentations and publishing your ads on different networks. Different advertisements. But ultimately what we're trying to do is drive conversions on our website, so we hope you found this Google Ads course helpful if you have any questions. please leave them in the comments section thanks for watching my video today