My Thoughts on Entrepreneurship in 2018 | Haste & Hustle Toronto Gary Vaynerchuk Keynote

(Attendees applauding) - Good job. - Thank you. (Attendees applauding) ♪ Gotta Gucci from outside ♪ - Hey! (Attendees applauding) Toronto, thank you for having me. Thank you for the warm welcome. There are many things we can cover. We decided to do a bunch of Q&A, so I only have a short period of time here to spit it out. And what I'm really going to focus on in this kind of moment is taking advantage of the last presentation, which is about the overall mindset and strategy of how you're navigating your life, your business life, and your personal life. .

It's simply a matter of whether you see what's happening or not, whether you understand how this plays out in the macro or are you too consumed with the things that are in front of you in the short term. It's really hard to project the impact of blockchain on our society if you're just caught up in Bitcoin headlines, right? And so for me, as I navigate my life and think about why things have worked for me, I rely on a very basic assumption: As long as I'm alive, it's always better to think long-term than short-term. And the other thing that parallels that strategy is my inability to let one of your opinions matter more to me than my own opinion of myself.

Not because I think I'm cool or special, it's just that I think you suck too. So for me, the themes of what's been happening, why

entrepreneurship

has been put on a pedestal and is popular, what's happening with the Internet in its maturity, the fact that there are so many phones on hold right now. All these different things that are happening, what do they really mean? What it means is that there is a group of people, a small percentage of people who make their life decisions from a place of trust and emotional stability. And think in terms of legacy and impact and long-term things.

And there is a group of people who think about insecurities, who need to buy things to cover their insecurities, so they need cash in the short term because a pair of Supremes or a BMW will close the gap of their insecurity and then there is the insecurity. between. So for me, I'm very focused on the fact that the things I believe in seemed like a fairy tale or a lie just 30 years ago because the Internet didn't exist. All the young people I see in the audience don't understand the pre-Internet world. They don't understand a pre-smartphone world.

I'm fucking old. I remember being 18 before I ever spent 24 hours in front of a computer in my life. I know what the world was like. It wasn't practical to be in debt and work nine to seven and then come home and do something for yourself. It's hard for me to complain about anything in a world that's so special. You can decide to look at something limited and decide that things suck or that you have a flaw or you can understand the macro and let's very simply call it what it is because it's the truth. This is the most important time to be alive in the history of the human race. (Attendees applauding) Because it is.

And for me I take it super macro. If I wake up this morning and none of the seven or eight people I love most died overnight, I'm optimistic, I feel in control. There is always shit. How many people here are entrepreneurs or aspire to be one? (Attendees applauding) Great. To all the young people here, let me tell you the first thing I believe to be true about

entrepreneurship

. It's fucking lonely. Good? Because when you don't succeed on a team, at school or at work, this is what you do, team. It was my teammate's fault. School, screw the teachers, right?

Work, my boss is a fucking idiot. When you fail in entrepreneurship, all eyes are on you. Your fault. You and guess what, everyone is watching. So now we are living in a very glamorous time of entrepreneurship. Where it's cool, where a lot of people want to put it on their Instagram photo and profile because it tells the world who they are. For me, it's an interesting time for entrepreneurship. Anything that swings too much in one direction or another becomes vulnerable. When the global economy, and definitely the American economy, as distinct from the Canadian economy, when the American economy collapses because we are lending too much money to kids who have huge college debts and don't earn enough to pay off their debts, much less their houses, the car or thing they are buying with their loan when the American economy collapses due to college debt and the economy really suffers.

Two things will fall into popular opinion. Number one, the institution of university colleges in the United States. Number two, the fantasy of entrepreneurship. 98% of the newly raised hands will fail and get a job within six years. However, everyone thought I'm one of the 2% that isn't, which is awesome and I do it and I can't wait for you two to kill it. But I will say that while we're talking about all of these things right now, my propaganda, my pressure, my desire for people to debate during this talk is not that I'm going to yell at you and you're going to get crushed.

It's your business, but I hope to push everyone in this room to become really self-aware very quickly. I think the reason I have a happy life and things have been going well and, more importantly, forget about being a focus group of one, everyone I know who has happiness can be traced back to an incredible, incredible commitment to self-awareness. Something incredible happens in your life when you stop lying to yourself. Look, I wish I were many things too. I wish I was the quarterback of the New York Jets, that's not going to happen. I wish I was a supermodel, that won't happen.

I also want many things. But when you romanticize and wish instead of being truly practical and understanding, you create a vulnerability. And let me remind some of this group of people of something that is very important to me. Okay, show your hands. Who is under 30 years old? Raise your hands. Shit. (Attendees laugh) Actually, I want everyone to see what I, thanks for the lights. If you were under 30, I want you to stand up. That is what happens. (Attendees applauding) So, a couple of things, stay awake because I want this. A couple things. Number one, one of my least favorite things in society right now is demonizing young people and saying that millennials are lazy and entitled.

That's fucking shit. (Attendees applauding) It is. Because of all of us sitting there, 90% of our friends were also fucking lazy. However, on the other hand, this is my biggest concern for everyone standing. Everyone standing has a fatal flaw in the game of entrepreneurship, and it's certainly not your fault. Your fatal flaw is that you haven't been punched in the fucking mouth yet. For all those sitting there, we have lived through the economic crisis in 2008, 2001 and 1996, and so on. Everyone here, who is rolling right now, has rolled in a ridiculously easy game. Ridiculous ease of the global economy.

Damn unlimited money in the system. You don't have to be a hero to raise capital and lose money every month. So, the only thing I asked for is for everyone who is seated, and you are more than welcome to sit, thank you. For everyone standing, the one thing I want you to understand is that the truth is that just as it's bullshit for people to say that millennials are entitled and lazy, it's the same thing that you need to understand that they're not They have been beaten. mouth. You haven't woken up in the morning and had 30% of your money taken from the economy and then another week later, 50% and all those brand offers, because you have a lot of followers on Instagram, disappear.

That's why I implore everyone in this room, no matter where you are, to be really practical. The two businesses I built, my dad's liquor store for him and VaynerMedia for me and my brother, I built them when I started them in really tough economies. Adversity was my strength. It was not easy. There was no capital raising. I have run two companies my entire life. During my entire time at GaryVee, from the day I left school at 22 to the way I am now, in those 20 years, there has not been a single day in my life that I have not operated a business and There hasn't been a single time in that 20 year period where I haven't made more money than I lost to pay my bills.

It's called practicality. It's called building a real business. And then it's cool to have a t-shirt with a logo and be a lifestyle fashion brand until the economy crashes and you have to work at fucking Rogers. (attendees laughing) (attendees applauding) Now look, look. Don't twist it. I'm not on a hike or standing here saying I'm successful and you're still not, or anything interesting like that. I'm desperate for you to win and for you to win you have to have business principles. You have to be able to sustain your business and you have to understand that when there is abundance, that is not always going to be the way it will be and the same goes for your profits, if you are crushing them, are you giving them back?

Enter your business or save it or buy stupid things to look good on Instagram? These are things you have to think about. This is real life and real life will rear its head very soon, sooner rather than later. I have no idea if I did. I would play the markets that way. No one really knows when, how or why, but that's how it's always been. And guess what, I don't feel comfortable when the global economy approaches a decade of prosperity because it usually isn't able to last that long. Now there has been enormous manipulation of the government that supports it, but the fundamentals are the fundamentals.

And that's why I'm here today trying to get people into the right mindset about the yin and yang of what's happening, and both of those things are true. A, it's amazing that things have been going so well for so long and it's a good time to start strategizing about what ifs. What happens if I can't raise money for my business? Does my business make money? What if the world's largest companies, startups and other businesses close and don't have money to give me? And if? At the same time, what makes this moment complicated is that the Internet is starting to reach such scale and opportunity that there is a land grab and more opportunities than ever for individual businesses and everything else.

It's amazing to me that you can start a brand from scratch, have a smart strategy on Instagram and Facebook, sell it on Shopify Plus and Amazon, and build a real business in a year or two. That's extraordinary, that's incredible, and that's what makes this era special. Let me tell you this and I mentioned it before. My friends, humans will look back at this era, they will look back at this year as if they were living in one of those interesting times that will be revisited again and again because they live during the era of the establishment of the Internet, a blockchain will be is establishing.

This is big shit. This is big shit. This is a printing press, this is big. This is big, big, big, big, big and now what you have to do is be on the offensive in a practical way. There are people in defense, there are people who instill fear of technology, right? Well, be careful with the subtleties. We are shitting on technology. We blame Facebook because we don't like to blame ourselves, right? Facebook didn't vote for you, moron. And so-and-so, we live in an incredible time where the opportunity for the entrepreneur, the educator, the homemaker, the litigator, this is for everyone.

My biggest plea here today is for everyone sitting. If you're 47 years old and think you're done, you need to rethink everything. I get very frustrated watching all the teens and 20 year olds making the most of this opportunity because they don't know any better. And for the 40, 50 and 60 year olds, who close their minds without realizing that they are going to live the next 40 years and that this damn land grab is for you too and good news, you old bastards, you have experience. (Attendees applaud and cheer) I am 42 years old. I'm not young, I'm not a baby. I just understand how good the opportunity is and I fight with my 46, 59 and 67 year old friends who think that because that's how we grew up they are reaching the end of their years without recognizing how much healthier we are as a race. in our 70s, 80s, and 90s.

If you compound how quickly medicine is advancing, there's a farm, I mean, if you have 40 to 60 people in this room, your numbers are going to look like 100, 110, a hundred, what do you think? the people that are happening here? and if you're 63 years old in this room and you live another 50 years, you're only half the time, but when we grew up, you were towards the end and I implore everyone in this room, from the youngest motherfuckers in this room to the youngest Old bastard in this room, I implore you, I implore you to understand how incredible this next thing is.

Ronald fucking Reagan was running the free world with a computer not nearly as powerful as this one just five minutes ago. Shitty things are happening and you need to take advantage of yours. And the fact that most of you aren't taking advantage of this opportunity because of the insecurities your fucking parents or neighborhood gave you breaks my fucking heart. And I'm completely obsessed with posting content on that scale so people understand that not posting things on social media because Johnny Pants 47 said you're ugly or stupid. See my 60 year old friendsnot doing things because they feel weird about their grandkids' judgment by making fun of them because they don't understand how to use Snapchat, remind your 13 year old granddaughter that she doesn't know shit about life. . (Attendees laugh) That's why I really need people to understand what's really happening here. (Attendees applaud and cheer) Good job, friend. - What is your name? - My name is Ashton Arsha. (attendees speaking without microphone) (attendees applauding) It takes hours.

I make strategies. (assistant speaking without microphone) - Sit down! - Gotcha, good

hustle

. (Attendees laugh) A couple of things. If you sit in this room and you have any business ambition, any business ambition, any ambition to raise money for the disease that killed your parents, if you have any ambition to raise money for your school to build a new gym or whatever anything else in the world, please understand the following. If you don't understand how to write words, images and videos on Facebook and Instagram and you don't do it several times a day every day, you're missing the fucking boat.

If you sit in this room today and don't know how to post written images, words, and videos and then how to post ads from as little as $50 to as much as you can spend on Facebook and Instagram, you're missing your damn chance. moment. This has only happened on the Internet with one more chapter on this scale to generate such a rapid impact. It was called the Google era. Google had very undervalued ads. People didn't understand it between 2000 and 2004, but a couple of people did. Amazon understood and that is why it was the largest advertiser on Google during those years.

When we have a moment in which there is undervalued attention, we must do everything possible. How many people here play poker? Excellent. Alright. He loves his fucking poker. I don't know because I recognize that people have better math skills than me and I don't want to lose my money, but I know enough to know that when you have the best hand, you go all out. Today's Facebook and Instagram ads are the best option. If you're not reinvesting in your business or your ambitions by running ads on Facebook and Instagram, you'll regret hearing this today in four years, when you look back and realize it costs you 10 times as much to reach as many people now. . and it works half as well because we get too used to ads on those platforms.

I don't care what your opinions are, I don't give a damn that you're ready, you spent thousands of dollars and it didn't work, it means you didn't know what the fuck you were doing. I don't get any return on investment from a basketball, other people do. I don't get any return on investment from a piano, other people do. The ROI of Facebook and Instagram ads is so gross, so remarkable that you have to go home and Google How do I run Instagram ads? How can I get maximum effect for a real estate agent's Facebook ads in the Toronto region?

You have to figure this out because it's the best advice I can give you in the scenario and your romantic point of view that Facebook isn't cool anymore or you've already handled it or you don't understand it or you don't understand it. Just like people on their phones, their romantic views or their headline-reading views are the vulnerability of their bright side. You have to be a practitioner. The number of people here who have opinions on influencer marketing, Facebook ads, Snapchat filters, opinions on all of these things without even posting a damn ad is atrocious. So the first thing I implore everyone here is to go home and become practitioners of two things.

First, deploy self-awareness and figure out how you want to speak to the world, whether as a person or as a company: is it written word, audio or video? Second, understand how to run ads if you have the money to run ads on Instagram and Facebook. Period, end of story. I can literally leave right now and I have given you more value if you really take this seriously. I know many of you have been following me for a long time. You've heard this before, many times. I just know that none of you have gone all out for value because even I'm not going to do enough for value because the opportunity is so ridiculous, right?

And then what happens? How many people have been doing their thing and doing well for more than five years? Rise your hand. Lift them high, be proud. Awesome. You are the ones I am most afraid of. Because you get stuck in your patterns of what was successful for you. This is what always happens, right? YouTube works for Salon Guy. They get you, you get used to it, you feel good, you don't think about it or you get caught up in the headlines. You become lazy. You know it's lazy when Instagram creates stories and you think you don't need to use Snapchat anymore because it's the same thing.

You're a fucking idiot. You're an idiot because 180 million people a day use Snapchat and consume more there and Snapchat can make a change that brings everyone back, but you don't want to work harder for an extra minute or two to get your content there. . It's fascinating to me to see how many people's actions don't match their ambitions. You know how many people come up to me, whether virtually or in real life, and tell me they're going to buy the Rams or the Raptors or something other than the Jets because we're that cool and then I'll look at their Twitter. drive and are watching entire seasons of fucking Crown on Netflix?

Our actions do not correspond to our ambitions. But let me say this and it's just facts. The fact that you are in this room this afternoon on this day means that you see the world from a very competitive perspective. You understand that something is happening in a way that you understand that I promise you that 97% or 98% of society doesn't. That is your great strength, that you understand that this is real. This is real. You may not be completely advanced, you may be in the nuances, you may not be good at Instagram but you're good at YouTube, you make sense.

How many people here have been following me for more than 18 months? Rise your hand. Thanks, and for 18 months or less? Thank you. The reason the hands are pretty even is because something changed 15 or 16 months ago. I followed the advice I've been giving you for the last eight to ten minutes. One of the things I'm most proud of is that I never talk about things I don't do. When I told you to bleed your damn eyes, I bled from mine. When I told them to spend more money and time discovering these platforms, I did. I don't suppose so.

Do you know why I don't have much to say about cryptocurrencies and Bitcoin? Because I'm still savoring it. Do you know why I don't have my official Vero view? It's because I'm tasting. I don't like to talk until I know what the fuck I'm talking about. - Yeah! - The last 10 minutes. (Attendees applauding) The last 10 minutes of trying to get you there and kind of pushing hard, it's because that's what happened to me 15 months ago. Even with all my wins and a lot of people following me and a lot of people knowing who I was, I wasn't all in.

Well, I was busy with Vayner, I was doing other things, but Vayner became big. Enough and my financial situation grew enough that I could go from just making my content to three and a half years later being 17 people and an entire media team helping me publish the disgusting amount of content I made. A lot of people have a lot more money than me. You are more than welcome to hire people and participate in this. They choose to take those dollars and buy things or invest them or do whatever they want like they should. I just want everyone to understand one thing.

Attention is the asset. Before you tell me what you want to achieve or what you want the client to do, whatever the client is. Get a vote, sign up for their platform, whatever you want them to do, it needs your attention. The attention in our society lives here. More importantly, advertising products and opportunities are undervalued right now. For the young people in this room, it feels normal, so they can't realize how good it is. Older people have seen this show before. TV ads in the '70s, Google ads in the mid-2000s, email marketing in '94, '95.

Sometimes they just don't understand pattern recognition. I'm sitting here today telling you a simple thing. If you don't communicate with the world through these platforms, you are invisible. Fix it up. Thank you. (Attendees applauding and cheering) - Leave it, guys. Gary Vee, come on! (Attendees applaud and cheer) Let him come. Guys, we don't have much time so let's act quickly. If you have questions, there are microphones on this side and that side. Get in line. You know, I think this is a good time for a quick but cozy casual chat. What do you think? - Yeah! - Yeah?

Well, then prepare your questions. I can't emphasize this enough, the pace will have to be fast. Oh, and look at that. Thank you. - I will do that. - So guys, a couple of quick rules about questions and answers. (attendees applaud) - Let's do it. - A couple of quick basic rules. We don't have much time, so please don't launch. If you are going to present a business, an idea or whatever, don't do it. Please note that there are many people here. We want to offer value... - Don't be an idiot, let's go! - Yes, here we go.

And no selfies, guys, so. Oh it's good. - Oh very well. - In fact, we have a legitimate fire. - It's cozy. - So Gary. (Attendees applauding) Good. - Is that person okay? - Someone is reviewing the insurance policy as we speak. - Okay, let's do this. - Okay, Gary, since we've got some people finishing up there, I've got a couple of things to get started here. So after 10+ years preaching social media marketing, what do you think people are still getting wrong as quickly as possible? - I think it's early. I just think it's early. As if he didn't know what else to say.

Facebook trades at $8 CPM on average, should be 50 based on attention. Instagram stories about operations at five, four, three. Well below the price. It's early. As if land grabs were real. And so I think people are still debating while this is actually happening. - So at VaynerMedia, do you see a disconnect between what customers think they want and what they really need? - Of course, there is not a single client at VaynerMedia that does what I think it should do. There is nothing that is right. Listen, it's your money. I'm in customer services. I want to give them the right strategies, but they measure things I don't believe in, like reporting, rewards, and internal model mixes that favor TV.

Big companies are in trouble right now in the world because they are wrong. You are wrong. Like they think you watch commercials. (Attendees laugh) So they have a big speech about the value of Facebook ads and Instagram ads. I think there are a lot of people, especially in the audience, who maybe don't have the investment or aren't ready to make that jump to the paid side and are still looking for your point of view on organic. And I think there are a lot of people who are obsessed with old gold... - That's beyond. - Yes, these are the golden days of Facebook organic reach and people got used to... - It was fucking free. - Yes. - You know, it was free.

Why are you angry because it reaches the bottom? It's free. Your email also reaches the bottom. My email open rates in 1998, in 1997 were 70, 80, 90%. It's all cops and robbers, cat and mouse. The only reason Facebook is doing that is because if they saw ads all day, they would leave. They are protecting their product. Meanwhile, in parallel, the ads are priced very low, but you've made an emotional decision that you like it better when it's free and you value that instead of understanding that if you spend a dollar, you can earn 10. They just aren't. elegant. - Do you think there is anywhere right now where content creators can get a head start before making the jump to paid?

Like for example when you're... - I don't understand why that matters. As if pain was undervalued. Now it matters if you don't have money. So if you don't have money, go to Craigslist, go to the free section, right? Collect free shit from people. Flip it on Facebook Marketplace, make $500 by sweating a little, and then post ads. - Okay, guys, okay, let's answer some questions. (Attendees applauding) - Guys, you have to understand why. Guys, I used to own the word wine for a nickel a click on Google. I owned it. It cost five cents a click. It's no longer five cents a click, do you know why?

It's not 2001 anymore and you know what the hell Google is. As if the ads have low prices right now. Take advantage because they won't be. I do not know what else to tell you. - Do you have a favorite location right now? - You mean? - In terms of likes, you can advertise on Instagram Stories, you can do it in the right side column, in the news feed. Do you have a favorite location? - It's just feed because that's where people see things. More importantly, I want to make sure you also understand the difference between branding and sales.

Many of you are struggling because you just want to sell and all you are doing is throwing the right bait and maybe someone doesn't want your piece ofshit, the $400 ebook. (Attendees laugh) - Well, let's ask a question from this side of the room. - Hello Gary, good afternoon. - Good afternoon. - I'm Holly and I'm one of those old ladies in the room. - Well. - More than 50. - Respect, you look great. - Thank you and I'll call you. - Good. - I would love to launch my third application. - Good for you. -And what would be the greatest advice?

Because I've been here, I've done that. I had two applications, launched successfully. They're fine, fine. To the third. They told him it will be medical attention. - Well. - What is the most important advice you would give? - Well, what are you trying to achieve? Reinvent yourself? When you say that we reinvent ourselves, that we try to achieve credibility and notoriety on the street and that we like influence? - Yes, I have always played in the field of personal finance. I am considered one of Canada's leading personal finance writers. - So this is what I would say.

And I went through this when I went from wine to liking more business content. I didn't think much about settling down. I thought a lot about doing it. Invest in Facebook, Twitter and Tumblr from the beginning, building VaynerMedia from zero to 200 million. That was my reinvention. Don't worry about what the fuck they think. Go and execute a successful launch and then you will be successful. The same goes for names. Do you know how many people here spend weeks thinking about the name of their company? Like months, years. - Yes, I spent a month. - Yeah, it's a fucking dumb move, here's why.

Names are made. Do you think Tim Horton's is a great name? (Attendees laugh) Names are made. Google is not a big name, Snapchat is not a big name. They become big names because of the actions, not because of the name. Gary fucking Vee with two silent E's, are you kidding me? So do the execution. Don't worry about settling down. The results always speak, damn it. - Thank you. - Let's take one from this side of the room. (Attendees applauding) - Hey, Gary, how are you? My name is Sheldon Bruce from 2 Lined Music Hut and I have been following you for the past year. - Thank you, Sheldon. - And you definitely changed my life. - Brilliant. - Last week I received my first check for $3,000 thanks to you. - Thank you. - Alright. (Attendees applaud) What I really want to ask is what your opinion is on hustling versus investing. - I believe in both.

I don't think they are in conflict, right? I think

hustle

is investing when you don't have money. As if you have money or your time. Like and like, I think both are essential. I love investing financially, I love investing in people, I love investing in my audience and that's why I publish my content for free, right? I think investing is just smart, it feels good. And more importantly, am I going to start this talk with that, unless, look, I'm leaving a lot of economics on the table every year? Now, if I die tomorrow, from a business point of view, I'm leaving something on the table.

But overall, if I don't do it, it will pay dividends over a 50-year career. Sheldon, you and everyone here have never met anyone who was successful without them working hard and trying. Maybe you know someone who has a lot of money, right? They were given that money but no one here has gotten it without a lot of work. Hard work is a prerequisite. Like yes, the smarter you are and work, the greater the advantages, talent matters. But for me, hustle is oxygen because it's the number one piece of advice I can give to every single person here and no matter how good or smart or clever you are or what they see, it's a success variable.

So I firmly believe in both. - Thank you. - Thank you. - That was a good one. - Thank you. -And I'll ask you another time if you could be on my podcast, okay? - 100%, done, I'll do it. - Thanks, Gary. (Attendees applauding) - Okay, one on this side here. - Gary Vee, this is crazy. Here with my birthday right now. - Happy Birthday brother. - Thanks man. I didn't know it could be here so... - The 21st? 21st birthday? - No, 23. It's actually Thursday. - Damn, I was close. - Thank you to all the gentlemen who were here also for, hello, Nick, Gabriela.

But I just wanted to ask you a quick question. So I teamed up with my friend. We are creating a hockey apparel company called Justition Hockey. They were based in Buffalo, New York. - Well. - My question to you is: Are we very interested in online shopping right now? - Of course. - My question for you is how can we increase our conversion rates? - Well, I have a better product. - Well. - I mean a lot of people don't think about that, right? Because they just think about the conversion rate has a lot to do with what happens once they're there, right?

So your landing page, your UI, your UX, the copy, the images don't attract people, right? The other way to do it is by building a brand, right? Then there are sales and branding. But these go into similar finite details. I would take a closer look at the shopping cart experience where delivery takes place. This is all mathematics. For example, where are the buttons, have they AB tested the color of the ad to cart button, a lot of technical stuff and then the comma, are you building a brand? Because people convert better when they trust or feel emotion.

So if they've heard about you on Instagram or on a podcast or things like that, they'll feel more confident once they get to the moment of truth. It is then the black and white technical nuances of a website. You know, mobile optimization, things of that nature and number two, are you actually establishing a brand that becomes trusted or loved? - Gary, how do you balance not getting too caught up in the minute details of the green or red button, like where the balance is between the data, and then harnessing the emotion? - For me, I don't understand things because if you become too mathematical, you become a commodity.

There are a lot of people here and they're great at math, they believe in just analysis and quantification and that gets them to a certain place because it's an absolute strength, but it's also the same reason they tap. Because math always turns out right. If math was the variable, the game would already be over. Art matters so incredibly. And for me, I intuitively understand art pretty well and I surround myself with the biggest math nerds I can find. Those are two variables you have. - Hey, just one more question. - Go fast. - Can I give you my business card? - Sure, but I'll lose it.

I won't see it that way. - What's that? - I will definitely throw your business card at the airport. - Okay, okay. - But you can tweet me and be like I'm the 23 year old birthday boy on the website and that gives you a 13% chance of me seeing it. - Absolutely. (Attendees cheering and applauding) I'll stick with it. Thanks,

gary

. - Okay, guys. That's all we have time for today. - Time out, time out. Are you in a hurry for my heart? Because I'll sneak in two more. - Oh yeah. - It's OK, go ahead. - Do you want to make two more? - Come on. - Okay, on the right side. - Hello Gary.

That was great. Thanks for the ticket. - You are welcome. - I come from London. - Thank you. - And you may remember that last year someone offered you to do a backflip for an internship. - Oh, what, a backflip? - For some practices. - Yes. - And you said no. - Yes. - And I'll be the first to ask this question this way and I'll also be the first to get a question from Gary Vee in London. So my question is: I will pay you $15 an hour, which is the same amount you pay an intern. - That's how it is. - And I will do internships for you.

But two years ago you said I could be an intern and you said yes. For this year, I invested it and said, I'll pay you to do this. - So let's analyze this. Three years ago I said, yes, you could be an intern, but didn't we make it happen? - You said send an email to Atkinson. - Great, that's the most important part. Where are you then? In London? - Yes. - Okay, then we have to fix that. Email me at Gary at VaynerMedia. Forward the original email, right? And I will make that happen and you can keep your 15 dollars. (Attendees applauding) - Okay, next question. - Thanks for that.

One more question. I made a documentary called Gary Vee, Building a Honey Empire and the premiere will be on March 8 at VaynerMedia, London. Would you be interested in a 10 minute Q&A session there while you are there? - First, I'm trying to debate to what extent I should sue your damn face. Send me the details about it. Let me take a look at it. - Thank you. - Well, one more question guys. This is the last question. - I'll be very fast. Gary, I hear you're a big fan of Altoon. -Altón. -Altón. - My favorite song of all time, your European song of all time. - Would you accept this small gift from me for being here today? - Do you have some kind of Altoon thing? - Maybe. - Well, you better answer yes. - Yes Yes. - Okay, okay, come up.

Alright, next one, go quickly. - Gary, what's up, brother? - Hey brother. I'm going to steal a pair. Forward. - Only one. Thank you from the bottom of my heart and probably like 99.9% of the people here, you've done a lot, not just for me but for everyone in this room and because of you is why I'm here, man. Nine and a half years ago I discovered you. We're back and it's thanks to you, I'm almost at 500,000 subscribers on YouTube. It's because of you that you crushed him. Thanks to you and simply thank you, thank you brother.

Exactly what I'm going to say. - You are welcome. (Attendees applauding) Thank you, brother. Two quick things. I'll let you ask questions. - We can do it? - Two minutes? - Please, I'll be one. - One minute, fantastic. Forward. - Thanks, Gary. - One minute. - And very fast for all of you. Sheldon, friend of the classroom. Guys, I'm just the seed, it's thanks to you. I'm hitting people 24/7, 365 days a year, I have hundreds of millions of people right now consuming the content and 99.9% of them aren't doing anything about it . It's because of you and you, Sheldon, that you're making this happen.

I'm just the damn core. - Gary, thanks for answering this question. My name is Aaron Spivak and I have a quick question for you. You're actually the reason I left school four years ago, but. And it has paid dividends. - And very quickly, are your parents here? - They were not happy at that time, but now they are quite happy, so everything is fine. - Wow, imagine. -Anyway, over the last four years, my brothers and I built the franchise, now there are seven locations in the city. We sell fresh, cold juices, but what's been happening recently is that I've been spending my time in the evenings doing other things. - Well. - And I want to know what you think about diversifying my sources of income.

I mean other people say you should put 110% into what I do, but... - I think you are entrepreneurial and curious and even if what you do at night completely fails, you needed to scratch. that itch and is one hundred percent positive return on investment. - This is going crazy right now. - Go figure. - The day has a limited number of hours. I mean, I could sleep every night, but at some point. - Listen, I think it comes down to, are you up for it with your brothers? (attendees laugh and applaud) See you! - That's all, guys.

Give it up for Gary Vee! (attendees applauding) (upbeat music)