Full Wordpress SEO Tutorial

Hello everyone, this video can save you years of time if you follow the instructions we have here for a complete search engine optimization

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. Riki and I manage a network of specialized sites, we have created many of them with all organic traffic. We know we get some traffic on social media and other sources, but the vast majority of the traffic we get to our sites comes from Google and we've written thousands of blog posts between us and have seen for years how each and every one performs. one of the blog posts. Therefore, in this video we want to share with you our real data on the performance of our websites and what works for us to reach the top of the search engines.

Yes, so let's talk about some of the things that may help some of the users. Search engine optimization techniques that are out there, that you know, maybe a little bit important, but maybe not as important as you think. We'll start with some that most people think this is what SEO is, so we'll talk about them. real quick and why maybe they don't matter and then we'll get to these things that will actually allow you to rank on Google what actually works. First, we'll go ahead and link to a document that was published. by Google is a starter guide to search engine optimization from Google, we'll link it to this, it's a PDF, it goes over a lot of this stuff, these are the boxes you need to check, but again, don't worry about checking all the boxes you No.

It doesn't matter much, so number one, we've talked about this in other videos. Link building. Okay, having links from other authoritative websites linking to your website will help you, benefit you. Is writing guest posts worth the time? the place and use shady tactics and maybe pay for backlinks, no, it's probably not worth the time and money, yeah, and in our last video I showed an example of one of my sites, there are 18,000 backlinks and I didn't create any of them. it'll just come to your content over time if you're constantly creating awesome stuff that's right so create a sitemap for another one of those things that everyone thinks really matters create a sitemap submit it to google search our tools for webmasters what is the benefit of having a sitemap, yes, so a sitemap is actually a small file that you know the user will never actually see, but it really just tracks all the pages that you have on your website and how they're organized just to make sure Google sees them all. of the pages that you have, that's really the only purpose of the sitemap, but this is again one of those things that people like to have a sitemap.

I'm going to have this increase in traffic because if I have a sitemap and it's just you know, yeah. You should, but if you had to spend the morning making a sitemap or just writing another really awesome one, just write an awesome post. That's right, if you have a normal organization of your website, Google will find you, you're fine, the standard blog. structure article structure that most of these WordPress websites will follow Google will be able to find you just fine, you can mess this up I bought a website called Knife Up Calm a few years ago, the reason I bought it is because when I saw it was for sale I noticed that they have a major bug on their home page, so they have hundreds of articles that they don't have, they are abandoned like there is no way you can't access them from the home page, so Google You're going to criticize these posts, they won't rank well, and sure enough, you were right.

I bought the site, put up a reasonable theme and just fixed it up and I mean, I saw a massive increase in traffic immediately after the page load time. I've become obsessed with this: It's important to have a fast-loading site, but you know what? Unless you have thousands of articles on your website and you spend an entire day loading your website from two seconds to one second, it's not a big deal. It's not really like that when you're building a niche site, this shouldn't just be on your radar in terms of you know, make sure you have a reasonably fast server that you're using, you know, up to date WordPress and a decent theme, and Downsize of your images, if you do that the sites will load fine, you will rank, don't get hung up on this, if you have thousands of pages then shaving off a tenth of a second could be a major change, yes ok next SEO change . obsessed plugins coming and going oh these SEO plugins are better than this one.

I just read a new article that says no, this one is better now and obsessing over which plugin you use honestly just won't make them even doing that much, no. These are not SEO plugins. I mean, you need to have a title, you need to have a description and you need your content. Google has you covered with these SEO plugins. I think people feel like a silver bullet, it's just SEO fog. in front of me and it's like I can do some important things that I have with them, but it's not a miracle solution, so, you know, we have a lot of our specialized websites that will use the Yoast SEO plugin many times.

Our students obsess over the score that Yoast gives them on a post, yes, and they spend an hour after writing an article to spin it, trying to make it, yes, make it green, make the score go up and it doesn't really matter . yeah, okay, yeah, you know, they're useful, they're meta tags, so when we talk about keyword research, a lot of people interpret that to mean that I have to write that keyword multiple times on my page and I have to write these. tags in WordPress, since these tags guess why Google stopped reading those tags years ago, they will do absolutely nothing.

I didn't even complete them, but nevertheless, keyword research is of course very important, but not in the way you might think, in the example we were in. Thinking about the above, let's say I have a website on how to properly breed purebred dogs and I found that a lot of people are searching, do you know how to breed purebred dogs, that's the keyword how to braise purebred dogs and then you write something more like you know, oh, I don't know a crash course on dog training or something. I don't know anything like that, it's just that he doesn't use the exact words and stuff.

Google will find out. You know, if the keyword is

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and you use crash. Of course, no problem, everything will be fine. Google will know if your content is related if you have done a reasonable job writing the article. The next thing is to have at least one pretty image on the page, it will look ugly if you don't have it. any image in your SSL article is one we've been getting a lot of questions about. I was also curious about this. Google said it as a sort of ranking factor, at least a tiebreaker, so now we've switched three four sites to SSL. and we didn't see an increase or decrease in traffic on any of them because of that, you know, do it, it's not that great, but don't spend a day doing this if your page only has 20 articles about it seems like this just isn't great thing, yeah, and then other people feel like they need to update and completely change the design of their website, that the current design is what's stopping me from getting more traffic, really, that's rarely the case, rarely, yeah, if your site is seen. like it was built in the 90's, it's built in HTML or individual build or some kind of old technology and it just looks old, yeah, sure you know what it's like to migrate it to WordPress and put it in a modern theme, it's probably worth it make good news now.

Don't get into technical issues, but rather things like this that really make a difference. This will help you rank on Google. This will help you go from zero to sixty-six thousand page views per month in one year. no link building and just writing 24 articles yes it could be done if you follow these things so these are the important parts forget all those other things people want you to obsess over if I could get you to do one thing for complete. change your search engine optimization write long posts whining look at this this is from backlinko chill they did a study they looked at like ten thousand blog posts or articles about goo in our Google searches and they saw how many words were in the number one ranking in the number two position, ranked, look, the number one and number two positions on Google are on average, you know, nineteen fifty, almost two thousand blog posts in length and that's the average, so they are long blog posts, I promise you if you haven't started writing your website when you start writing two thousand word blog posts, it's going to take you a while to get used to that, you're going to feel like oh this is so wordy this is good yeah and notes number ten here, on the way down, well, and it's still seventeen hundred and fifty words yes, how many people am I talking about, so many people feel good, I can answer this question in five hundred words, it's not good enough, no, is not good enough, you are right, you can answer the question in five hundred words, so let's answer the next one. three questions this reader has, let's go into a little more detail about something, if you write a 500 word blog post you probably won't be anywhere near page one exactly, so today I wrote a blog post about the best bike in cross. helmets and you know, could I answer that in three words?

Yeah, Fox comp five and that's my blog, but if I write that, obviously it won't work and if I write just two paragraphs, you know, explaining why I think Fox comp 5 is good. I know it's okay, but then it's like, yeah, any opinions from some guys, but what if I say hey, if you just came here for this and you want a quick answer, it's Fox build five, but then I think it's okay. If you leave my page now, what's next? What you're going to Google is like do you know how to determine the fit of a dirt bike helmet which dirt bike helmets are safer than others how long does the dirt bike helmet last anyway which brands are the best I think what other questions do you have I'm going to ask after I tell you what is the best direct bike helmet and I make subtitles and I answer them and then bang.

I can easily get to 2000 words and I think that actually brings us to the next point, which is about how to structure. The content of our blog posts is okay, so we have a headline and I guess we'll talk about that in a moment and then we have kind of the first line, you know, maybe a sentence or two, it's production, yeah, a bit. a little bit of an introduction, something a little bit catchy mm-hmm and then paragraph two none of our paragraphs are very long paragraph two we're going to answer the question very clearly okay and usually we're going to use the sentence that answers a question.

We're going to bold it, okay, we want to make it very clear, here's the answer to the question you came to this page for mm-hmm, but then we're going to go in and write yes, here's a perfect. For example, it's in bold here, this is the Bhama answer, but then we'll go ahead and start answering other questions. Sometimes the answer is well, it depends, what is the best dirt bike helmet? Well, it depends, so paragraph two will say this is my answer. I think this is the best dirt bike helmet, but now I'm going to look at some of the factors here that you might want to consider.

Well, this one will last longer, but it costs three times as much. Well, that's something you should keep in mind. We could go into detail and we're going to go through and create all these subheadings and write a bunch more content by dividing your articles into these sections with subheadings, it makes it very, very readable, it makes it like you're reading a bunch of really short articles. and people like it a lot more than reading a big block of long text, if you haven't noticed yet, what we're saying is the way you rank on Google: you help people, yes, etc.

The most important thing to make sure you do is that your post answers a question and isn't just something you have to vent. I'm not writing blog posts like you know why I hate motocross. You guys know I'm a trail riding guy and why I hate those guys but when we see new bloggers I mean it's post after post that's just opinion no one is Google when does Jim like the trail guys motocross? Nobody cares that they don't want to know that opinion, they want information, they want to feel empowered, they want to know something, that's why they ask Google their question and your job is simply to help them, so make sure the articles you are writing answer the questions. people's questions.

We have talked about this many times. A really simple process for doing keyword research. We have

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videos on this. If I want to write something about dirt bikes, I just hit dirt bikes and hit enter on Google and then search for suggested searches for cheap dirt bikes. Bang, I'm going to write a blog post.on how to buy dirt bikes cheap, that's my blog post etc. I'm finding what people want to know and then answering it, that's right and honestly you can follow anyone. of these and see what related searches come up next to that one, so if you follow along, you'll know, yeah, gasp, dirt bikes, and now you've got here all the things people want to know about kids gas gastrofest dirt bikes from 10 years, perfect, incredible, yes. great article, right now, another kind of interesting tip for creating good keywords and good articles is to look at your competition, well, find the biggest site that is in the niche closest to you and look at some of their content and maybe find some of your content that's a few years old, find your top-ranking articles, your best keywords, and you know, write an update.

I love it when I go to a blog competition for the same niches and they have popular post section tags. Yes, yes, thank you and some of them are popular because they have great content and it will be hard to beat but what I love to see is when I find one of those that just said, you know, it's 1,100 words and it's been going on for three years. old and I'm like incredible gold. I will write a better and newer post. Yeah, man, there's so many things we could talk about. You know, creating good headlines is very important.

I'm going to touch on that very quickly when you write. a headline of 60 characters max so it doesn't get truncated and you just do something that clearly shows you're answering their question, but it should also have that little spark of interest and style if it takes a while to understand. used to writing good headlines hey you know what go steal our snot we're not the best in the world go to the freedom cabin calm is what Ricky just started it's a new niche site in go to dirtbike planet.com go to the calm income school or improve photography.com go to our websites and get some ideas, get something stylish, you know how we are going in this good ship, look at the magazine next time you are in the supermarket and look at those magazines like were rare. trick to have perfect skin or whatever is cool, they are using it because it works to get people's interests clearly answered and then have some style.

I really think that covers it, so this is what matters for SEO. The first thing we talk about are those boxes that you can check. I like it. I said don't worry about checking them all off, you know, write, write good content, that's what will matter most after you watch this video. I know you'll do it. Go to YouTube and you will see more SEO videos and they will tell you that you have to do this link building strategy on this or that man for years. We've been doing this by creating other blogs and those things do matter. but not as much as these fundamentals.

Watch our video on keyword research tools. Watch our video on link building. We have many videos that really show how this process works. It's just about writing good content, that is correct, and if you want to work. with us and have us help you build your specialized website, you know, visit us. There's a link in the description below, but we have a product called specialty site school where we'll actually work with you on your website. provide a consultation, we will get information from you about what you are interested in and show it to you and we will actually sit down and record a consultation to give you feedback on your idea and then give you our exact recipe of how we create amazing content how to build the site, what we'll walk you through this and it's a 60 day program and if you already have an existing site, no problem, come and come to the specialist site school, we'll do it. works with what you already have, shows you why it is ranked well or what things need to change to make it rank even better, yes, thank you all.