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The party's over... The Ford Fiesta Story

Mar 29, 2024
supermini and they achieved it, but the market continued to advance. The Fiesta remained the best-selling car in Britain, but year after year sales were falling. Ford announced the end of the Fiesta in North America in 2018, as a booming U.S. economy boosted sales of larger cars.  But in other parts of the world, Europe and Latin America in particular, the Fiesta was an institution. Leaders may come and go, but there was always the trusty Fiesta to take you home from work.  In 2021, Ford launched the mid-cycle refresh with another small change to the front end. In 1972, Ford had the number one selling car in the UK.   Over the next 48 years that never changed, whether it was the Cortina, the Escort, the Fiesta or the Focus.   2021 was the first year that Ford did not have the best-selling car, and the first time since 2009 that it was not the Fiesta, ceding the top spot to the Fiesta's old rival, the Corsa.
the party s over the ford fiesta story
Ford wasn't even number two, three or four. The best-selling Ford in 2021 was the Puma at number 8. The Fiesta wasn't even in the top 10! What happened? The global chip shortage was a major factor, as was the shift towards taller cars, but as Ford was losing money on every Fiesta produced, they prioritized more profitable cars like the Kuga and Puma.  And with a new Fiesta costing more than twice as much as a Dacia Sandero, selling Ford's venerable supermini was always going to be an uphill task.   The Corsa may have won the supermini battle, but it's a battle that's almost over.
the party s over the ford fiesta story

More Interesting Facts About,

the party s over the ford fiesta story...

Ford announced in 2018 that it would stop manufacturing passenger cars in the United States, except for the Mustang, and move to trucks, SUVs and crossovers. That was the direction customers were going, and Ford had to chase profits or die. Customers preferred the upright Puma which was more practical while still offering good handling, and being based on the same platform as the Fiesta, is that what the Fiesta should have become for the seventh generation? But over seven generations, the Fiesta has proven remarkably popular, as Ford seemed to know exactly what customers wanted. With more than 17 million sold, it is a car that has been part of our lives.
the party s over the ford fiesta story
The first car I drove was a first-generation Fiesta and, like millions of others, I'm very glad that Henry Ford II decided, in the early 1970s, to strive to make a small car that could beat the competition, and he did it. did.  You can learn a lot more about the hi

story

of the Fiesta in the excellent "Secret Fords" books by Steve Saxty (link in description). And if you want to know more about the Ford Escort, there's an equally long video linked to the right! Thanks for watching and see you in the next video.
the party s over the ford fiesta story

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