The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed

Dat Boi Squeeze: What is that? Ee-err! Dat Boi Squeeze: That's definitely not on the beat. 30 Roc: So, because he appeared that he was number two, it was very loud. Ee-err! I don't know if it was the speakers in our studio, I don't know what it was. But that shit was like, "ee-err!" I looked at him and said, "Well, where are you going with this?" When the beat dropped and his flow hit, and the “ee-err” blended together perfectly, I thought it was good. Accessories. 30 Roc: For that to be number one without any videos and all that extra shit, that's what you call good fucking music.

Squeeze: It was cold outside, but it was warm in the studio. 30 Roc: It was cold everywhere except our room. We have our days where we come and go. And this was a night where we were out of place but we knew it. Like bro, we didn't drive here for nothing, so let's get this, let's try to get two more times out of the way. 30 Roc: I have a lot of stuff, so I went to this one, this VST! For all the motherfuckers who think it's a sample, it's not a sample. I opened SRX Orchestra. There everyone goes.

You all can check that out now. So look, we went through that. 30 Roc: Because when I pressed play I was like, "Damn." Squeeze: And he turned around and looked at me. And it always happens like this. When we make beats together, he might hear a sound or touch something and look at me like, “Yeah, no!” I'll be like "Ehh" or "Yeah." That's what it was. As soon as he played it, he was like, “Yeah.” 30 Roc: When I finished establishing that sound, I was like, “Okay, cool.” How can we make it fit into what's happening now? I came back and we said okay, we'll finally play this Roland SRX Orchestra one more time.

We heard this sound and I played some chords over it. 30 Roc: My black has played all that, stop playing with me, brother. Squeeze: Stop playing with him! 30 Roc: Stop playing with me brother. Press: With us! 30 Roc: Yes, we. But he stop playing with me right now, my black. TRUE. So I played all that. From there we headed to RC-20. Everyone can have that sauce. Everyone has that. Squeeze: But do you know how to use it? 30 Roc: Do you know how to use it? So we put some EQ down here. Friends, ladies, everyone who's

making

beats, there's an EQ issue down here.

You can equalize it. So I'll play it without any of that in there. 30 Roc: See what I'm saying? It seems to sound totally different. Then we put this space thing in there. Which makes it like a reverb. It makes it sound bigger. Then we took it and put something called wobble on it. A lot of people, when they see this, they say, "Oh, it's a simple rhythm." And all that. We know. Squeeze: Duh. 30 Roc: We know. We know what we did. You know what I am saying? Alright. How did a simple beat get to number one?

That's where everyone makes mistakes because sometimes they don't like to do simple things. Damn, just let the artist rap. From there, I want to say that he did the hi-hat, well, he did the hi-hat, but I want to say that I did the 808 first, or... Squeeze: The claps always come first. Squeeze: And then for FruityLoop users, you can right click on it and complete every other step. This is how it starts. 30 Roc: From there, he really drove the hi-hats crazy. He'll play the real, real hi-hat. Squeeze: So it's not just a “tss-tss-tss”, you know he gives you a little more, which once he starts rapping also helps with his cadence.

Roc: We decided to go to the 808. Everyone wants to know how the reverse 808 was made. Squeeze: Nah-ah-ah! 30 Roc: I haven't gone to hug you. I can't upload it, but I'll play it for you all. Shout out my little black Zen. Do you know what I'm talking about? For creating this short old 808. 30 Roc: Um, he came up with the real 808. Which was great. Press: There you have Zen. You have your accessories. Well? 30 Roc: Damn. 30 Roc: Then we'll play pattern 808 alone. I can't even open it for all of you, man. Squeeze: You guys will be fighting too, we hear you!

I'm struggling to make this 808. 30 Roc: And it's really simple. That's the crazy thing about this. I don't want to hear any of that shit in the comments, bro. That shit is really simple, bro. Squeeze: If you know how to use FruityLoops, then you'll know what we did. 30 Roc: We actually made two 808 patterns. The second 808 pattern is in the actual verse. We had one more sound. And right now, everyone is doing this, which is just putting this hard dish on you. And basically that was it. The “ee-err” sound is definitely not in the rhythm. And we wouldn't have put it on the beat, because I felt like if we had put it on the beat and sent it to Roddy, we definitely would have thrown him off.

But I'm glad he did it instead of us doing it because, hey, look what happened. All we did from there was mix the sounds. Listen, mix them, put them together, equalize them, combine them. Basically all together... What separates Roddy from these other blacks here is definitely his voice. You might not be from the neighborhood, you know what I'm saying? But you definitely feel what he's talking about. I feel like he's the hottest young black guy right now. Squeeze: When did I feel like I was a success? Just scrolling down my Instagram, man. In every story, every post is like “ee-err”, there is no denying the “ee-err”. 30 Roc: Memes definitely add a lot to a song.

One of my favorite memes I've seen on Twitter or Instagram is SpongeBob in the box. Squidward: What... how do you two make that noise? SpongeBob: Baaaa! What noise Squidward? 30 Roc: We've been working for so long, for this to be like our first three number ones? Man, I'm not going to hug you. That's pretty fucked up. Squeeze: It's great. 30 Roc: It definitely changed my life because it's like... you know, we had a lot of people doubting us. This is definitely life-changing because look, we're back again. You know what I'm talking? We are heterosexual. Squeeze: You listen to the song all day, you have no choice but to know it's a hit.

If you don't recognize it, then you don't have a good mistake. 30 Roc: This black one. That's all I think about: taking my kids to Disneyland. Thanks Roddy! Ee-err! Shit, Mickey's wrong.