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The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed

The Making Of Roddy Ricch's
Dat Boi

Squeeze

: What is that? Ee-err! Dat Boi

Squeeze

: That’s definitely not in the beat. 30 Roc: So like, ‘cause it came on it was number two it was loud as hell. Ee-err! I don’t know if it was our studio speakers, I don’t know what it was. But that shit said, “ee-err!” I looked at him and was like, “Aight, where is he going with this?” As the beat dropped and his flow came in, and the “ee-err” blended in perfect, I was like okay cool. Props. 30 Roc: For that to be number one without no video and all that extra shit, that’s what you call good motherfucking music.

Squeeze

: It was cold outside, but it was hot in the studio. 30 Roc: It was cold everywhere but our room. We have our days where we on and we off. And this was a night where we was just off but we just knew. Like ay bruh, we didn’t drive all the way out here for nothing so let’s get these–like let’s try to get like two more beats out the way. 30 Roc: I got a whole bunch of stuff so like I went to this, this VST! For all you fuckers out there that think it’s a sample, it’s not a sample. I pulled up SRX Orchestra. There y’all go. Y’all can go run through that now. So look, we went through that. 30 Roc: ‘Cause when I pressed play on it I was like, “Damn.”

Squeeze

: And he turned around and looked at me. And it always happens like that. When we

making

beats together, he might hear a sound or he might play something, and he look back at me like, “Yeah Nay!” I’ll be like,...
the making of roddy ricch s the box with 30 roc and dat boi squeeze deconstructed
“Ehh” or “Yeah.” That’s what it was. Soon as it played it, it was like, “Yeah.” 30 Roc: When I was done laying that one sound down, I said, “Okay cool.” How can we make it fit into what’s going on right now? Came back and we was like okay we finna hit this Roland SRX Orchestra one more time. We heard this sound, and I played some chords over it. 30 Roc: All that’s played my nigga, stop playing me bro.

Squeeze

: Stop playing with him! 30 Roc: Stop playing me bro.

Squeeze

: With us! 30 Roc: Yeah, us. But stop playing with me right now, my nigga. Forreal. So I played all of that. From there, we went to RC-20. Y’all can have that sauce. Everybody has that.

Squeeze

: But do you know how to use it though? 30 Roc: Do you know how to use it? So, we actually put a little EQ on it, down here. Fellas, ladies, everybody that’s

making

beats, it’s a EQ thing down here. You can EQ it out. So I’ll play it without none of that on there. 30 Roc: See what I’m saying? Like, it sounds totally different. Then we put this space thing on there. Which makes it like, it’s like a reverb. Makes it sound bigger. Then, we took it and put this thing called wobble on it. A lot of people, when y’all watch this, y’all gone be like, “Oh, it’s a simple beat." And all that. We know that.

Squeeze

: Duh. 30 Roc: We know that. We know what we did. You know what I’m saying? Like, okay. How did a simple beat get number one? That’s where y’all fuck up at because y’all...
the making of roddy ricch s the box with 30 roc and dat boi squeeze deconstructed
don’t like to make simple shit sometimes. Stop adding all that goddamn shit, just let the artist rap. From there, I wanna say he did the hi-hat–well he did the hi-hats, but I wanna say I did the 808 first, or…

Squeeze

: The clap always come in first.

Squeeze

: And then for the FruityLoop users you can right-click on it, and fill every two steps. That’s really how it starts. 30 Roc: From there, he really went and freaked the hi-hats. So I guess we’ll play the real, actual hi-hat.

Squeeze

: So it’s not just a “tss-tss-tss,” you know it give you a little extra to it. Which once he starts rapping then it also helps with his cadence. 30 Roc: We decided to go to the 808. Everybody wants to know how the reverse 808 was done.

Squeeze

: Nah-ah-ah! 30 Roc: I ain’t gone hold you. I can’t pull that up, but I’ll play it for y’all. Shoutout my lil’ nigga Zen. You know what I’m saying? For coming up with this short old, good old 808. 30 Roc: Um, he came up with the actual 808. Which was dope.

Squeeze

: There you go Zen. You got your props. Okay? 30 Roc: Goddamn. 30 Roc: So we’ll just play the 808 pattern by itself. I can’t even pull it open for y’all, man.

Squeeze

: Y’all be struggling too, we hear you! Struggling trying to make this 808. 30 Roc: And it’s really simple. That’s the crazy thing about it. I don’t wanna hear none of that shit in the comments, bro. That shit is really simple, bro.

Squeeze

: If you know how to use FruityLoops, then you would...
the making of roddy ricch s the box with 30 roc and dat boi squeeze deconstructed
know what we did. 30 Roc: We actually did two 808 patterns. The second 808 pattern is in the actual verse. We had one more sound. And right now, everybody’s doing this, which is just putting this hard cymbal on the one. And basically that was it. The “ee-err” sound is definitely not in the beat. And we wouldn’t have put it in the beat, because I felt like if we would’ve put it in the beat and sent it to

Roddy

, definitely would have threw him off. But I’m happy that he did it instead of us doing it because like, look what happened. All we really did from there was actually mix the sounds itself. Listen, mix ‘em, put ‘em together, EQ, blend ‘em. So like, basically everything put together… What separates

Roddy

from these other niggas out here is definitely his voice. You may not be from the hood, you know what I’m saying? But you definitely feel what he talking about. I feel like he’s the hottest young nigga out right now.

Squeeze

: When I felt like it was a hit? Just scrolling down my Instagram, man. In every story, every post is “ee-err” like, you can’t deny the “ee-err.” 30 Roc: The memes definitely do a lot to a song. One of my favorite memes I’ve seen on Twitter or Instagram is SpongeBob in the box. Squidward: What the– How are you two

making

that noise?! SpongeBob: Baaah! What noise Squidward? 30 Roc: We’ve been working so long, so for this to be like all three of our first number ones? Man, I ain’t gone hold you. That’s pretty...
motherfucking fye.

Squeeze

: It’s dope. 30 Roc: It definitely changed my life because it’s like...you know, we had a lot of people doubting us. This is definitely life-changing because look, we back again. You know what I’m saying? We straight.

Squeeze

: You hear the song all day, you have no choice but to know it’s a hit. If you don’t recognize that then you don’t have a good ee-err. 30 Roc: This nigga. That’s all I think about, taking my kids to Disneyland. Thank you

Roddy

! Ee-err! Shit, Mickey ee-errs.