The Economics of Happiness - Official Trailer
May 05, 2020The number of Americans who say yes, I'm very happy with my life peaks in 1956 and declines slowly but steadily since as stress in the average home has increased enormously. There is constant pressure on people to have more and better things. At that time we were exposed to images of a certain level of material success, a certain level of appearance, a certain lifestyle that we are measuring ourselves against and we look not as good as a marketing, advertising, brain delivery consulate working, it is a system. Maddened, we often hear about efficiencies in scale, but in reality the truth is that what we have developed today is a system that couldn't be more wasteful.
We have tuna caught off the east coast of the United States, flown to Japan, processed, returned to the United States and sold. to consumers we have English apples sent to South Africa to be sent back with wax to be sold to consumers. The entire process involves incredible amounts of ways. Only with a complete cost accounting system, a true cost accounting system, will we begin to understand that goods that are shipped from 10,000 miles away are actually much more expensive than locally produced goods if you shorten the distance between producers and consumers are you eliminating your cups of food or cutting your emissions your dependence on oil if we are going to buy food in San Francisco, Buy it regionally, we have to start localizing our politics, localizing our economies, localizing our spirits, you know, even our spiritual nature , local knowledge is knowledge that tells you about life, it's about living, yes, I call it grandma's knowledge and I think it's the most important thing we can do.
I need today's task to be to create grandmother universities everywhere so that local knowledge never disappears if we can accept the challenge if we can involve our creative brilliance in this process the future with less oil could be preferable to the present with a lot of work
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