The Apple Master Plan.

Okay, Apple has a

master

plan

and I'm going to do exactly what I think it is, but before that makes sense, how can I believe and hear how Apple managed to create the most profitable fan base on the

plan

et? It's simple, no. It really is the principle of simplicity, but creating simplicity for the user actually means a lot of work behind the scenes. I take the

apple

pencil when I put it down, it rolls up until the word pencil is facing up and then it just stops, that means if I put it down now, it won't keep rolling, it won't fall off the table, it will just stay there and it's such a simple trick as far as the user is concerned that you don't even realize it's happening, but Apple spent months working on the weight distribution or product packaging for the iPhone, Apple tested hundreds of different prototypes just to get a box that opens at a constant speed when you lift the lids, not so slow as to be annoying, but slow enough to build anticipation when you look at your new phone or probably my favorite is that, as far as the user is concerned, the iPhone 11 can record video at 60 frames per second, but when you do that, what your iPhone really does is record 4k at 120 frames per second with each alternating frame being a low exposure frame that is merged with a normal exposure frame to prevent brighter areas from being overexposed and I feel like a lot of companies would make a big deal about being able to do this, but Apple just decided that it's going to make our product less simple, so we're not going to talk about that and this whole concept to create simplicity.

Apple uses it for everything. Take product ads. Tech companies just keep talking while their Twitter page, for example, makes five announcements a day. There is a promotional offer. they're sharing a review that someone left early and then you realize that Huawei has 15 different accounts doing this at the same time, they have billboard ads, YouTube ads, and Facebook ads all year round and you care, but because I see a lot of these messages from all these companies as their messages are mixed with Samsung's messages, which are mixed with LG's messages and it all turns into noise, so what does Apple do?

Apple is silent for 95% of the year. They have 4.5 million followers. Twitter, but they've never done a proper tweet, so when Apple makes an announcement it's like the entire tech world stops to hear what they have to say. It's not that Apple is more important than Samsung, it's just that Apple keeps it simple. They just talk when they have something important to say and I think they do it well in that sense, even the way Apple approaches their products and I won't lie to you, I think this can be a little annoying for tech-savvy people like us.

Apple doesn't communicate features, they talk about benefits for the simple reason that it makes people feel something that you might remember when they released the first iPod. I wouldn't say it was anything. innovative, it was cool and if all they did was just say look, we have a new mp3 player, it has five gigabytes of storage, I don't think anyone would have cared, but the angle that Apple took was that this product will give you a thousand songs in your pocket think along those lines and when you think about it you're probably no longer thinking about a boring case and storage capabilities, you're thinking about your own playlists and flipping through them on your iPod with your favorite song blasting.

Your ears feel it and the latest thing Apple does to make things simpler for its customers is Apple pretends other brands don't exist, they don't mention other companies, they don't compare benchmark scores to Samsung, all they say is that this model is a certain percentage faster than the latest model and that's all you need to know and I think this subconsciously affects every person who stops what they're doing to listen to our survey. He changed the question in his head of what phone he bought. which phone I buy and for people who are already in that ecosystem it creates a lock, it means that from the moment you buy your first iPhone, the only decision you have to make from that moment on is whether I buy this one. iPhone or I wait until next year and Apple does exactly the same thing with the products in their ecosystem, they act like airpods or the only headphones on the planet, that the Apple watch is the only watch you could consider buying, it's almost like they live in a parallel universe where the only technological products that exist are Apple products.

Here's the thing: the way they've managed to connect with people through simplicity means Apple fans do the same. You probably know some people like this, they have an iPhone. They have airpods, they might even call themselves tech enthusiasts, but really the only technology they care about is Apple technology, so it's okay, Apple is killing it right now and no statistic better represents this than the fact that they have about 20% of the small market, which is good. but how with just this they have 66 percent of all profits, that's crazy because Apple also makes our own chipsets for every phone they sell, they save the 30 or 50 dollars that each Android manufacturer has to give them directly to Qualcomm, so there are more profits, but this is where we start to look forward because

apple

s have been acting strangely, apples have been doing a lot of things recently that seem very napple and my theory of why phone sales smart phones are falling, this in itself does not surprise many people who just want a smartphone that works now has a smartphone that works, but what is interesting is how Apple in the last three years has slowly but surely changed tactics.

Historically, Apple has been perfectly happy with this twenty percent market share because they make a lot of profits per model if this group of people buying new phones starts to decline, then tech companies have to start looking for profits elsewhere. , they get into subscription-based services like Apple Music and here's the beauty of one of these instead of a normal purchase where let's say I'm the company. I have to convince you to buy this year. I have to convince you to buy again next year and then I have to convince you to buy again next year with the subscription.

I just have to convince you. buy once and then, as long as it doesn't disappoint or ruin you, that's a steady, predictable income, how much income you could ask for. Well, Apple currently has six major subscriptions on offer, you get a lock on Apple TV and they're $5 a month to boot. each has Apple music news plus an iCloud that costs $10 a month each and then the iPhone upgrade program where you always get the latest iPhone will cost you about $50 a month, adding this up is $90 a month, which in two years is two thousand one hundred and sixty dollars and after all that you still don't own the phone, if you want to keep it you pay for it so you can understand that when it comes to technology companies, subscriptions are the future and Apple is not. the only one is slowly but surely, whether you noticed it or not, almost all internet companies are slowly moving towards some type of monthly payment.

I was at the best level, even YouTube with YouTube premium and I think it's just a matter of time before we get there. Apple Plus or some kind of equivalent where Apple bundles all of these things into some kind of included subscription service, but this is Apple's big dilemma: its past strategy doesn't fit neatly into this new future if you want to sell a subscription to people you have. You need to get your device into the hands of as many people as possible, but Apple hasn't really done this. Apple has purposely sold its phones to fewer people to keep things simple.

Apple could have made 50 different phones for every possible price. but they didn't because they wanted to focus on a few models and really control the end user experience. You can't do that as well with 50 different phones. As a result, Android now has almost 80% of smartphone users worldwide and Although this group of people is on average a low-income group, it is also a rising income group, so to counter this , Apple has needed to be a little more like Android, they have needed to offer multiple phones and multiple different price points and I think that's the reason we got the iPhone S II, is to give older iPhone 6 or iPhone 7 users a affordable upgrade option so they don't jump to Android and B to steal Android users because every person who jumps to the iPhone is another person.

Who could subscribe to Apple News plus and Apple Music? So when I first saw the iPhone SE, I was already 95 percent sure that this was what Apple was trying to do, but because there was that five percent uncertainty, I ended up describing the video, but in the last few minutes few weeks, Apple revealed two pieces of information that mean I'm now 99 percent convinced, so first in iOS 14 for longer, Android has had some incredible advantages over iOS's granular control of customization options and there are simple features that Apple could have added. them at any time, but they didn't because Apple has historically benefited from having tight control over the end-user experience, but iOS 14 changes it by introducing a range of resizable widgets for the first time.

Now you get an app drawer so you don't need to have ordering apps on your home screens, you can change your default browser and picture-in-picture mode means Apple's multitasking no longer sucks, why did Apple wait 10 years to add such simple things to their phones? Well, I would say it's because now more than ever Apple needs Android users to change iOS 14 is a direct attack on Android ok, we don't know the final piece of the puzzle. I would say that is what is happening with the bird MacBooks Nia if you have ever tried to buy a Macbook you will have noticed something very funny about them, you have no idea when the next one is coming out, it could be January, it could be June, it could not be at all this year, no, isn't that so strange from a company that launches its iPhones, so on the point, unsurprisingly, in a nutshell, for quite a few years Apple has been relying on Intel to produce its processors and AMD to produce their graphics and that is not paying off.

Apple has no control over how much performance improves each time. Intel delivers the chip and it's literally a five percent improvement and they're often late, which means Apple ends up delivering a late product to consumers and one they're not particularly proud of, so a few weeks ago Apple He basically said, "forget it." We're going to use our own chips for our MacBooks and at first glance this seems like just a knee-jerk reaction to Intel's inconsistency, but I'd be willing to bet that Apple has been planning to do this for a long time. anyway, why? For more users of Apple services, right now Apple only controls about 10% of the computer market, so there is the potential to reach a lot of new people who don't use any Apple products and use their own. chips. could be the key to that, using a mobile chip similar to that found in the iPhone and iPad Pro.

Apple could make a hyper-efficient laptop in a super-thin body with a full two-day battery life and call me crazy. I think there is a very good chance that Apple will make a cheaper model; After all, they can make a powerful phone chipset for $30, so it's quite feasible to create a laptop worth around $450, and compared to other companies like Dell and Acer, who will pay Intel and AMD $300 for the equivalent. Apple has an important strategic advantage and the other implication of using Apple mobile chips is that it not only makes the Mac more attractive, it makes all Apple products more attractive because with this Mac you can now use iOS. apps and with a little tweaking iOS can run Mac apps now, obviously you won't be sitting around playing Angry Birds on your laptop, but this is huge.

Apple is bringing together two different user bases and everyone wins. Developers have more incentive to create apps for Apple because now, suddenly, they can be used by a larger group of people and customers benefit. If you're a Mac user, you'll suddenly have access to the world's largest app store and if you're an iPhone or iPad user, you might end up seeing professional-grade photo and video editing apps that were built for Mac. and then they moved. So what's the big picture? How does all this come together? I'm about to tell you that the Mac is about to merge with the iPad andthe iPhone to become some kind of hybrid super machine, not for the simple reason that Apple wants you to buy all of its products.

Apple doesn't want to beta test a new product category that they just want to have. the best products within each existing category think about it at the center of everything are Apple services to obtain sustained profits over time, this is where Apple wants to attract people and for some time now the main funnel, the main entry point to these services has been the iPhone the iPhone would bring people to Apple music Apple News and also other Apple products the watch airpods the iPad but since the iPhone was expensive and was the only real main entry point, Apple needed more flow in their services, so they introduced iOS 14 and the new iPhone, in some ways giving up the simplicity and control they had worked so hard to create to make iPhones more accessible and, instead of just relying on the iPhone, Apple made their other products more distinct and more capable of standing on their own, they have turned the iPad from just a large iPhone into a computer with its own iPad OS operating system, they have turned the watch from a wearable accessory iPhone to a standalone SmartWatch with its own App Store and most people would say it's not just the best SmartWatch if you have an iPhone it's the best SmartWatch Apple is about to create a Mac that is much better than any map before it and that could be cheaper.

You get the idea and before you know it, Apple has multiple products dominating their respective product categories, all feeding a much broader user base in this core of Apple services, you see, the iPhone is no longer It is a bottleneck and I would dare say that once you reach the middle there is a rebound defect due to how each of these products is. almost designed specifically to run Apple services, once a person has reached the halfway point and pays monthly to use those Apple services, they could also buy more Apple devices to consume them, so selling one piece of hardware leads indirectly to the sale of more hardware there is one more thing that many people don't like Apple's new software skins there are icons that look very rounded there are strange shadows behind things even though Apple has literally spent the last 10 years trying to remove shadows and Siri is now a 3D Form Why did Apple just stop paying its designers and this is their way of trolling us?

Probably not. I think it's because augmented reality is coming. Apple is working on some kind of glasses or headphones that give you some smart capabilities on your face and I think. Apple's recent in-orbit announcements confirm this, they even said that airpods are getting an update that allows for spatial audio. Why might that be? And the reason augmented reality is so potentially important is that it's a completely new product category where, frankly, the sky is the limit. You know what it's capable of and guess which is the perfect channel to bring more users to Apple news and music.

I could bet my bottom dollar that whatever Apple releases will support Apple services, so these are just my thoughts and As a fun little challenge for myself, I tried to make this video using Apple's own philosophies, so I spent seven full days working on this video script looking at each sentence thinking: Do you need? Is this really important or particularly interesting? I can do? This is simpler so let me know what you think I'm dead inside so thanks for watching a sub. It would be amazing. My name is Aaron, this is Mr. Who's the boss, I won't catch you next time.