Smartphones are changing...

In an interview in 2015, Apple's chief marketing officer revealed what we call the big Apple theory, he said that the job of the watch was to not need to pick up your iPhone so often that the job on the iPhone is said not to be necessary. use an iPad for so long and that the job of the iPad is to become so capable that they will never need to use a laptop. Each of these products is a computer and the hope is that one day the watch will be as capable as the Mac is now the future.

It's this move toward smaller, smoother, more powerful technology. Just remember this idea. I'm going to come back to it, so you've probably seen a headline like this about how the smartphone will die in five years or how global it will be. Smartphone sales are falling, but I would propose a different conclusion: in fact, instead of all that, the smartphone market is also evolving. A massive thank you to Surf Shark VPN for sponsoring this video; you only need to look at the sales charts to see that. Every company has a drop in mobile phone sales and there are some reasons for it.

People plan to keep their current mobile phone longer than they used to have. Prices are going up and up and we're just getting there. There's kind of a psychological barrier of $1000 for a phone that's making some people reevaluate and the third thing is that people who use iPhones generally upgrade to iPhones, but because Apple is slow to come up with new phone designs and because the Five-year-old iPhones are still getting the latest updates (people are keeping their iPhones for more than three years, compared to just two years on average before), here's the problem: If smartphone sales continue to decline, many of these manufacturers of

smartphones

will not be able to remain profitable, so they will have to leave the market, the number of companies producing

smartphones

decreases and you will get a lot less of that crazy and exciting innovation that we are seeing now, many people say that it is all about of becoming very stale and very static now I wanted to start by not exactly debunking this but by reframing it, the future is not as bleak as this picture makes it out to be and in fact it's something to be really excited about here.

A 2018 chart that actually breaks down smartphone sales by segment shows that, in reality, while sales of cheap phones decreased by 10% and mid-range phones practically changed sales of high-end phones from more At $400, by the way, wholesale prices for fyssas had soared 18 percent, and while it was easy to take the total figure of minus three percent and conclude that the market was falling, what it really means is that Consumers are switching from buying cheaper phones to buying more expensive phones, so it's no wonder they're holding on to them longer. The lifespan of a flagship phone will be at least a year longer than that of a cheap, disposable standard phone.

You'll get updates over a longer period of time and performance that can keep up. apps years after they were released, so the point is that yes, phone sales are slowing down, but it's not as dramatic as many people think it is and something bigger is happening, the phone market is evolving right in front of us, so Take a quick look at what comes after the glass break, so I have six predictions about the future of phones. First, subscriptions will start to be crucial. There is something that has slowly been creeping into every part of our lives over the last 10 years.

It's Spotify for music or Netflix for TV and it's just starting to happen with mobile phones; maybe you've heard of the iPhone upgrade program, you pay a monthly fee and Apple basically makes sure you always have the latest iPhone and you're always covered by Apple Care now we know that iPhone users are pretty loyal, they will generally buy an iPhone and then they will continue to buy iPhones but this is the ultimate lock in this move that Apple has made so easy for their loyal customers to just pay a fee and you will never worry about your phone again.

They will worry about updating their phone. They don't need to worry about transferring things between iOS and Android. They don't need to worry about breaking it anymore. completely covered and this is how Apple plans to maintain profits even as sales of these glass blocks globally are falling, it will mean that while the company is busy developing the true successor to the iPhone, the one that will actually replace it, they will not. You don't need to worry too much about continually making really interesting and outstanding devices because your loyal customers will automatically upgrade to whatever you produce.

Well, now you're probably tired of hearing all about foldable devices and 5G, but they are completely fundamental to this. All this, remember how we talked about the big Apple theory, the conclusion was that smaller, smoother, more powerful technology will succeed. 5g takes us forward on that third element, it makes your phone more powerful with each new G, whether it's 3G, 4G, now it's 5g. has created a new baseline for what is possible, every time we have seen this type of jump in mobile data, it comes with completely new applications that were not possible with the previous generation 3G, which allowed you to make video calls and use the Internet freely on your mobile phone. 4G allows people to stream HD TV shows and play online games now that we have 5g, which opens the doors to things like virtual reality and augmented reality in a way that 4G wouldn't have been able to deliver.

My third prediction is the idea of ​​a flexible form factor, so you've already seen these foldable phones and this addresses the other side of Apple's big theory. A foldable phone is already potentially smaller and also potentially more fluid and don't forget that foldable is the first step towards flexibility and i. I really think flexible is where these devices will start to become so interwoven into our lives that you forget they are actually there. This brings me to wearable devices and we need to make a small distinction here, the term wearable devices is often used. associated with these kinds of nifty sports bands that can detect your heart rate, but what I'm talking about here is devices that have more features than your smartphone, but in a way that's even more seamless, it might be something that fits around your wrist. but it could equally be something that is part of your clothing or even something that is potentially implanted in your wearables, they are what will bring us closer to augmented reality and virtual reality, so you have probably heard of Mark Zuckerberg, the CEO of Facebook , even he has said that. the future of Facebook is portable Facebook is investing a lot in AR and VR and although at the moment these technologies seem a bit cumbersome and require bulky pieces of equipment, they are leading to perfection and I know I keep harping on this word, but it is the direction .

We are heading towards a world of seamless technology, truly a virtual reality. In fact, I believe this movement is already beginning to take place. If you take a look at this graph showing SmartWatch sales over time, you can see a clear trend of smartwatches has increased almost exponentially and in fact, in early 2019, the same period in which Samsung Barely breaking even in other areas, the company reported 127 percent growth in watt sales. This is the Apple theory in action. is that artificial intelligence is crucial to all of this, it is what will allow devices of this size to be able to replicate the functionality of devices of this size, this is a simplified example, but let's say I now need my macbook to edit videos and it will probably still be like this for the next ten years or so, but you may know that by using Google Photos, your smartphone is already capable of using machine learning to edit simple videos using its understanding of faces, places and objects with it.

If we take this into account, it is not unreasonable to assume that within a decade Google will be smart enough to be able to edit my videos in a way that would be much better than what I could do with all this computing power, the power that makes you feel to the people. The need to buy massive desktop PCs will start to be integrated into the cloud and we will simply borrow it every time we issue a command and that brings me to commands. Let's take an example of how you normally interact with your smartphone (you'll probably say touch, but touch is much slower and less intuitive than voice, so I don't think it will be long before voice commands start to play a role). more importantly and think about if your commands start to only need to come from her mouth instead of her fingers too and the fact that the power of her ever-improving AI assistant is available on everything from her bracelet to her necklace, why not?

Why would they want to carry a bulky phone with them? For those who are curious, I would say that the next step after voice control would be something like connecting directly to your brain, but that is a long way off and anyway we will save something for another video to tie all this together, the small phone as you know, It's not going to suddenly disappear or disappear the way I see it, wearables and small foldable displays will become so capable that people will start reaching for their phones, the less it will be this slow process where over time, demand will decline until eventually the old form factor will be phased out and to be clear, these new age devices will still technically be phones and people will still want to communicate with each other, it's just that they won't look anything like This and, speaking of things that are unlike anything you've seen before, Sir Shark VPN is the most affordable VPN service out there, so you pay $199 a month and gives you unlimited simultaneous connections.

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Who is the head channel? I have a whole playlist of smartphone news videos like this one, so I'll leave the ones linked from here. My name is Erin, this is Mr. He's the boss and I'll see you next time.