YTread Logo
YTread Logo

Peter Jones How we made our Millions - Full (Michelle Mone, Richard Reed)

Feb 27, 2020
accessible and that people, if they have something, just want to ask quickly, we are not friendly. of putting walls between each other I couldn't stop thinking about reprimanding someone for not acting while sitting there swinging a basket like Little Miss Muffet, but I was trying to keep an open mind about how Richard runs the organization. Good afternoon, creative team. Hi, I'm Peter. If you can be called organized, what is it like to work here? Especially you can't do mosaics, really yes, I don't think so because we are working, it is a good work environment than working in a chaos, a disaster, yes, a snub, you know, a controlled chaos if these guys have sold me this business.
peter jones how we made our millions   full michelle mone richard reed
The boys wouldn't know what hit them. I think Peter finds it a bit messy. Really his visa. I got him a little nervous, which doesn't surprise me, so now I see guys with, you know, that very different direction regarding. I would never let my staff come to work like this, but something is working. Richards grew from nothing to having 75% of the smoothie market, people here work harder than they would. Ninety-nine percent of companies, people put in a lot of energy, personal commitment, they take it very, very seriously, it's just because we wear t-shirts like they're bad. we're not working very hard it's really hard the foreman on the plus side he's incredibly inspiring he's incredibly honest he'll tell you when something is rubbish and when something's great very quickly which helps he probably gets very emotional at times and gets a little carried away and can he changes his mind about things, always thinks a lot of things in his head and walks out of meetings, which I didn't know was true, but I was told he had a reputation, that's all, I know, and then he walks out.
peter jones how we made our millions   full michelle mone richard reed

More Interesting Facts About,

peter jones how we made our millions full michelle mone richard reed...

You're okay, really, yes, you like her, you're joining this, I'm fine, I'm so glad you said I better come to your office with a camera, Kevin, and ask everyone what they think of you, she's great like you. You know, underneath what seems like chaos I was starting to see how Richard inspires his staff to work hard for him in Glasgow. He had a suspicion that Michelle Mon takes a much more traditional and orderly approach. Well, this is my room. Wow, it's like. a hotel room. I have never seen post-it notes so evenly distributed and so perfectly placed, yes, massive OCD, yes I have had it for years since I had this child, that is exactly how I lead my life.
peter jones how we made our millions   full michelle mone richard reed
I sleep four hours a night. Maggie Thatcher then sleeps four hours that's what people say you're the Iron Lady of Brora's panties Me maybe my husband says get that damn BlackBerry out of this dormitory house where your business partner was yes, it's been there since the beginning has seen him Yes, he doesn't like to be the center of attention, I told him and people think that it's just me, but in reality you know that he also mentioned it today and he is very talented in what he does, plus he is very involved in business, yes, a lot, but while our husband.
peter jones how we made our millions   full michelle mone richard reed
Keeping a low profile, this tactical publicist is out there mingling with the rich and famous, but it's not just for fun, associating with hot celebrities is part of her PR strategy, so these are all your girls, are they for a selection of yes? selection of not all good I recognize that you have Rachel Hunter Rachel Hunter penny Lancaster Helena Christensen Sarah harden Mel being on the list goes on and on Wow in 2003 Michele hit the publicity jackpot when she dropped Rod Stewart's girlfriend penny Lancaster and replaced her with Rachel Hunter, his ex-wife, it was a tactical move to bring in a lot of, well, that works on two cents for two years and yes, we became close and everything else, but things just went on, things They changed and continued. for months and months and months, but you know, it really affected me personally how much of that was a turning point for your business in a positive, massive way because it was a global search for the brand, it's the Richard Branson school of public relations, created a multi-million dollar investment. free the business and use the popular press as free advertising for it, what does that wallpaper mean?
Yes, it's a wallpaper. AHA. I thought it would be a good idea to turn one more into wallpaper. Yes. Michelle moans, that's it for my OB. Michelle burns. Yes, sure. Will let me go out with Welby, that's the men's mission of New York Fashion Week, yeah, what's that painting? Assistant, yes, hello magazine, Michelle Oh, slim damage, yes, oh my gosh, there's Michelle's wall, there's a storyboard here yes, a wall tells a story, yes, you, mm-hmm, probably I mean , when I was very overweight, you know, I gained six and a half kilos when I went through all the difficult times to build the company and when I put my house in the bank with three guarantees and accumulated weight, and not, as I imagined.
Up there we finally lost six to one. Would you die for your brand? Oh, I tried hard. I have kids, but it's good, that's weird when I tell you the story of how we almost ruined them. I'll almost go from here to hell. Michelle seems like an uncompromising boss, but to

full

y understand how she became a force in the laundry business, she needed to hear how it all started. I thought one day I started a company. Yes, they fired me. I went to Donna Dance. one night now we are very uncomfortable cleavage Brian came back to the table drunk and said I'm going to invent a bra that's how it happened and the three years I worked from my bedroom led to a £240,000 day begging to steal meanwhile my My husband, now You know, I kept saying I was crazy.
I went to the launch in London and we had surgeons, well the actors dressed the surgeons. I dress them all. This plastic surgeon scene banned the Altima bra and they got so much press coverage and the police came. I stood up and said who is responsible for this. I told him and he said, "well, move right now, we'll arrest you." I told him I'll give him what for arrested, arrest me, so you recognized at that moment that your business for him to be successful was. based on advertising I didn't have

mone

y I didn't have

mone

y for advertising she came and I came into our industry where some of the big launch brands were spending two million pounds launching a product.
I had 500 pounds left 4% fiber yes, very I feel like running this business and building it all or nothing has probably taken a lot out of my life, but it's my life that I'm starting to see in Michelle now that she started getting two sides, the one who would really take care of you and nurture you and take care of you and the one who says if you mess with me I'm going to turn to stone and it's that L yeah and it's interesting to see that psyche because I'm almost like the Silent Killer which isn't something in which not to play, but in an interesting way because you are driving your business and really moving it forward, nothing will stop, yes, it's fair, but for me, M does one thing that if you slow down with me, you will never come back and that is trust, Self-confidence is a key trait in all successful entrepreneurs.
Michele has certainly weathered some tough times in west London. She wondered if the reason Richard Reid always seems to be smiling is because his road to success had been a much easier journey. Kindly, she has decorated the stairs with a brief history of the company. Business starts to gallop bigger and bigger and we start making our dancing grass fans. This is our recipe. Berkeley publishes the success that Richard found in the early years of his business. It seems to have been based on an unlikely model. They were more focused on giving away money than actually doing it.
This is fruit broth, which is a festival we did in Regent's Park, it was free, we did it, thanks to all our drinkers, we donated 10% of our profits to charity. every year mainly to, I think, all the Innocent Foundation that is in countries in the developing world where the food comes from, but spreading goodwill is only possible when you make a profit right now, it's 2008, which is definitely the annus horribilis perfect innocent after four years of continuous growth Richard had to face the harsh reality of running a multi-million dollar business. A new competitor launched the pound plummeted and fruit prices soared, almost spelling the end.
We haven't raised our prices once in ten years and secondly, a big competitor swooped in and took a big chunk of our market share which meant we lost a lot of money, in fact what did you lose? ? Oh, it was like it was

millions

and it was more than we lost. more in that year of 2008 and what we did in the entire history of the company, so it eliminated any profits that we had been making, had to make a difficult decision: drastically reduce the operation or sell a stake in the business. Relief came in the improbable.
Coca-Cola way, yeah, these guys invested in early 2009 in a way that's just been building for business. Adam and John have retained

full

control of the business and as you can see we continue to do business in a very innocent way, I'm sure we'll talk more about that, yes, no, absolutely, absolutely. I was surprised that a company focused on health and charity would seek to partner with one of the biggest corporate names in the soft drinks market, but I challenged it first. I needed to get a more accurate picture of Richard and the business of him. Richard, what's happening there.
This is our commercial team. We test the ads. We want to make sure they work and this is you. Try Abbott ahead of time to see how he rates people. They like? Do you remember it? Do they relate him to innocent? So you can judge before you spend all your money on media, what will be the ad that people will like the most and that's essentially it. what those different scores are evidence are pretty serious things that happen in this room, yes, absolutely, we take things seriously. Fruit towers are an interesting contradiction. At first you walk through the doors and think you've entered Willy Wonka's chocolate factory and want to cut anything. top I like looking at pieces, but as I joined in the fun at the juice lab I began to see where the genius of this business was, behind the astroturf and lunchtime barbecues, there is a hierarchy that demands the best of its people, the front.
The house is a lot Hello guys, come and have fun, we have grass, we have ping-pong tables, we have a lovely environment for you to work. It was very intriguing to walk through that office where I clearly saw someone quite serious behind it. the scenes the actual planning is not a contradiction it's all part of the same we all want to take seriously the parts you need to take seriously but we don't take ourselves seriously in the process one of your things was early herbs you date of meetings you have a short attention span in terms of looking right I need to move on you are quite random in your decisions and seemingly change I like change I like the future I like you know that things evolve Am I indecisive?
No? I don't like something not being as good as it can be and I don't like someone - you're a perfectionist so I think that's one of my drivers yes, I think to the extent where I know it can cause chaos at the last minute if I do well how about that time? I have learned in recent years the moderator a little better

richard

is a smart and unconventional entrepreneur who believes he can make money by focusing on a mission, but surely without profits there is no mission if you arm yourself and talk to many businessmen from all over the country and You tell them what your main objective is, well their main objective would be to generate income and make profits, look, I disagree and that is not your objective at all.
I disagree. I think in my experience, when you look at the biggest companies in the world, they are run primarily by deeply felt submission and money is quite incidental, like in 2008. I was wrong, okay, we

made

a mistake, the market moved in against us and we were not prepared for its course, money is part of this, I do not want to be false, I imply that it is not, I hope you know that I will become rich from innocence and for that I will be grateful and grateful. I believe the world's largest companies are led by a sense of mission and purpose.
Google created the same users in the same month and has grown at the same time to become an 80 billion dollar company, so in a way you can say that it is better to say in a single sentence that they exist to organize information of the world and make it universally available, which is a simple and clear mission that explains what your business is about and that is what the innocence guided by my journey has really just begun, but I was already discovering that the business of an entrepreneur is in very much a reflection of who they are as people.
Michele Monet is incredibly tenacious, but I wondered where his relentless drive had come from and his formula. Because success could last forever at first glance, Richard Lee's approach seems counterintuitive to focus on the good his brand can achieve rather than profits, but we have alsoa wheelchair at the age of 38 and I thought well, you know, and I started to come back to myself, oh dear, I said I wasn't crying. and but maybe it was all those billions and the anguish that

made

me fight to get here. I'm so sorry, don't apologize because it's something to be proud of and it gives inspiration to a lot of people and the reality is that an entrepreneur is a combination of all the different things you've been through, a journey, isn't it? ?
Yes, and I think everyone sees that the journey is easy, it is glamorous, we see Michelle walking red carpets, we see her in magazines looking beautiful, but the hardness and the difficulties of the journey and I would say that the next few years in search of the happiness and success I think you are going to achieve it thank you, I really hope so, discovering the reason why someone strives for perfection can be an emotional experience, I was wondering. Should my final meeting with Richard be as intense, I'm in the hills of Mulvane to examine the relationship between Richard and one of his suppliers and, hopefully, discover the savvy businessman behind the self-proclaimed hippie brand.
Nothing hippie is allowed in me. Nothing. Hello. Well hello, although I've never been a fly on the wall in a meeting, he doesn't suffer fools lightly, where's the suit? How about? Very good, red and green. Yes, we have planned that combination. Who are you going to use now? Edie Edward, so now the most precious dramas, so this is it, they are all blackcurrants that we see now, yeah. Wow, we've been working together for a while hmmm, we started in 2004, that was official, sure we and we bought less than a tonne of blackcurrant heads, where is it this year? 210 tons were purchased.
What I was really interested in was how Richard and Ed made money from each other. It can't be cheap to buy homegrown fruit and I really wanted to know your margins, probably for The first time in history our price for you for Brix is ​​lower than our price for people concentrated for Prix, a doubt if that has happened before, it's a decision on our part, so the prices have gone up, but we want these guys to be there tomorrow, so the interesting concept written here is that the business supports local farmers. The local farmer is actually supporting Richard.
Yes, you have a very interesting partnership between the two of you, yes, right, and I think we both share this philosophy that we will do better in the long run if we collaborate. It's a mutually beneficial relationship, but that's the key, you're not better fed, you're financially willing to lower the price of that quality product so it supports your model well. I think we should let Ed say what's good. The blackcurrant market is sometimes referred to as the peak of the software industry, it is very cyclical and always insists on the jackpot. at the peak here it's not necessarily a good deal they can take the product off the shelf tomorrow yes you can set the price off the shelf we want that product to stay there Richard seemed uncomfortable discussing profit margins with a pricing supplier.
I was relieved to discover that. after all, it focuses on a no-profit money-making model, you can't donate to charities, the smart thing is that the farmer has accepted Richards' mission and that's why he offers so much now, that's one way clever to do it. business, you've naturally found a place where you can really represent your brand by creating and maintaining an image and everyone is thinking, oh this guy, why isn't everyone like Richard? You know, he starts a business, he has high ethics, he is helping the local community and he donates to charities, but the reality is that you are all of those things, but you are also a very tactical and very astute entrepreneur.
I take it as a great compliment. There is no money to donate to charity if you don't make money. First of all, we are absolutely proud to be entrepreneurs, businessmen and capitalists and we have an altruistic goal. On top of that, I tell you that the world would be a very different place if more companies did it, because it's a basic saying if you just took 10% and made sure it was allocated to people and countries that, frankly, need it more than us, it would redistribute wealth and at the same time absolutely protect the capitalist system that we believe is the best way to work.
You definitely hire a hippie with a calculator, we're not just six alumni playing around. I think some people assume that because sometimes we wear t-shirts to work, but what you wear doesn't reflect how hard you work, it's been a very difficult challenge throughout the entire process, it's been extremely. enjoyable and exciting too, the way Richard does business is admirable and for that I have to give credit to him and his partners, but there was still one burning question I had to ask with such a strong entrepreneurial spirit: how did they justify the sale of a majority stake in your business? deal with Coca-Cola, if you had met me three years ago and I had said Richard, you have this deal with Coca-Cola, Earl, you could meet with them four times a year, they are waiting to run the business, they can give you thirty million and I said.
Richard, I'll give you the same day, I'll give you thirty million, which would you choose Coca-Cola or Peter Jones, all after having seen you on Dragon's Den? I would definitely choose Coca Cola, definitely, that's outrageous man, you're a tough Negotiator and you definitely wouldn't have extended the terms that Coca-Cola did, but I compare it a little bit like I had a very famous gym chain and Cadbury's invested in my business . Were any of the three there? of you who thought: I don't want to do this without cocaine money, we would have been a hugely shrinking business, we would have had to lay off half the team, we have had to cancel our international expansion, I feel like I'm interviewing like a politician, you are not answering my question, what was the grand vision?
You say now that we are all absolutes, so everyone was one hundred percent off base. It was a very unusual deal that they made where they wanted. You invest money, but the applications take a backseat, like me, Adam and John, to maintain full control of the company. Even hardened cynics would now admit that we are absolutely more innocent than ever. We have made even further progress in our sustainable agriculture. projects we've continued to fund charities, mainly it's just asking them for advice, you know, they've been in business running one of the most popular brands in the world for 125 years, in a very small way, there are things that could take them for granted.
Well, I really think it's been a relationship that's been good for both parties. Do you have an end goal? I want to get rich and die poor. The idea is that I would love to become what you know. strong as you define it, actually, but at the end of your life, do you know that, given the weight, Coca Cola comes to you knocking on the door and saying guys, we want to buy from you is that conversation you will have? Hmm, I don't know, actually 20 million. every 50 million keep going mate a hundred each what price do you put on it I don't know is the short answer when you take a check for a hundred million pounds from yourself now well you just went from twenty to fifty to one hundred and twenty seconds I'm going to keep a just over 100 million for his share in innocent cash in the back of the Maybach.
I would give my wife candy, as expected, it was a hesitant response from Ridgid, but I felt like she had gotten as close as possible to him admitting that she is in it for the money, even if she will eventually give it all away. Spending time with Michelle Mon was both fun and intriguing beneath her tough exterior. I found someone who is quite fragile, not a trait you would open the associate with. an entrepreneur, but like many of us, it is that doubt that drives her. I am not happy with what I have achieved. I do the best I can, you know? and I can if you can't do your best and it doesn't make sense Richard Reid was a It's a tough nut to crack, but now I understand why he's so successful.
He has very intelligently created a product that takes advantage of his values. My entrepreneurial spirit is doing something you love with the people you love in a way you can truly be proud of. Try to do something. Better yet, these are just two inspiring ways to make

millions

. Every entrepreneur has their own eclectic mix of hard work, luck, skill and self-confidence, and there's one thing for sure: We don't easily take no for an answer: your job as an entrepreneur is to hear no and turn it into a yes, I just don't take it. I don't always say why why if I don't take risks every day life gets boring well Italy becomes the next victim of the European debt crisis news nights on BBC 2 at 10:30 after the comedy with Ramsay Nesbitt with you

If you have any copyright issue, please Contact