YTread Logo
YTread Logo

Paid Traffic Tips for Drop Shipping Beginners

Apr 07, 2020
what about everyone? Anton here from e-commerce lifestyle com and in today's podcast I want to share a

paid

traffic

strategy that is really simple to implement and in my opinion this is something everyone should do if they are just starting out.

drop

shipping

and looking to run

paid

ads profitably. I should also mention that I have done other podcasts on free

traffic

. I'll link them to the ones in the description for this one if you want to go back and review them, but even with that said. like some people have to start for free because there is no other way i just know my one hundred percent strategy is to go all in on paid traffic which means buying ads because there is no faster way to put start up a business and to profitably get sales then spend money on google or spend money on facebook or spend money on pinterest or any other ad platform and get a lot more money now that there are a ton of different traffic sources coming to it They do work and can make you money but with that being said when you are just starting out you should not go for this shotgun approach and try to get traffic everywhere, instead my advice is to start with this simple strategy and then once you get this as profitable. scale as much as possible from there because this paid traffic strategy is by far the most profitable and is something any beginner can figure out so this is what it looks like to have your store right, ideally building your store on Shopify , since that's what we use that's what we recommend you want people to come to your store you want them to buy you know there are places out there where you could spend money on ads but where are those places and what gives you the best chance of getting the highest possible return on your ad spend? well when it comes to cold traffic i mean people who dont know you yet and when it comes to selling the kind of products you can actually make money from which means expensive products you will be

drop

shipping

and if you are following the dropship lifestyle system you already know the best place to get paid traffic is from google product listing ads call it google PLA is for short now if you go to google.com and search for any brand. name or product name including any SKU number including any type of product what you will see in the search result our ads especially at the top and what you will see many of our product images with names of stores and prices, now those ads. they are known again as google product listing ads and they appear in what is known as google shopping now these ads are so effective because the person on the other end of the computer, the person who clicks on that ad, knows that he goes to an e-commerce store he saw. the photo of the product they saw the price they saw the name of the store when they clicked they know they're going somewhere the product is on sale now the difference between this and something like trying to advertise to a cold audience somewhere like Fac ebook is that on facebook you are bothering people, just when they are going through their fear, they are getting distracted and you have a pop up ad for your product and for them it is ok here is a product maybe I am interested in this hobby or this category. but i'm not ready to buy whereas with google product listing ads if you set up your ads correctly then the person who clicks on your ad and sees your ad will search for exactly what you were selling and as a beginner when need your return on ad spend to be as high as possible the best way to get that high return on ad spend is by driving traffic to people who are literally looking for what you sell, getting them to click on your ad, go to to your product pages and buy now, how do we set it up?
paid traffic tips for drop shipping beginners
Firstly this works well with Google Product Listing Ads, it's a bit different than regular Google Ads because you don't get to choose the keywords you want to appear for, for example if you were selling a standing desk 48 inch white i couldn't bid on the keyword white standing desk 48 inch instead the way google product listing ads work is you send all your products from your store to google merchant center and then basically, they scan your website, crawl it, and choose the keywords they think of. you should show up for now, the beauty of this is that it's something you can optimize by making great product titles and having great product descriptions so you're more likely to show up for keywords relevant to the products on your site.
paid traffic tips for drop shipping beginners

More Interesting Facts About,

paid traffic tips for drop shipping beginners...

Now here's the good news though with Google Product Listing Ads you can see which keywords are driving your results and your clicks once your ads are live so let's say a week goes by and you've submitted your entire product catalog, you're running google product listing ads you can see what keywords people are searching for that trigger your ads and you can see which ones aren't making you money, so as you can probably imagine, what What we do is that over time, according to the data that Google gives us, we see which keywords work, which means making less money, we see which ones don't, and then what we can do within Google is use negative keywords, like this Let's just say I saw that someone was looking for a 48-inch white. standing desk assembly instructions and let's say Google was sending me traffic for that to my product page because I sell those things well obviously that's not a keyword that you intend to buy that person isn't going to buy , so in that scenario I would add assembly instructions as a negative keyword.
paid traffic tips for drop shipping beginners
I would no longer have some of my core budget to go there and I can really boost my ad performance so this is something you will always do on an ongoing basis again what you start with. Google Product Listing Ads, you're going to upload your entire product collection through the Google Merchant Center and look at your keywords over time, increase the ones that are making you money, add the budget there, and then turn off the keywords. that are not relevant by adding them as negative keywords now means it will only target google product listing ads for paid traffic not because i want it to take part of your budget and put it on facebook but not facebook for cold traffic, instead, what I want you to do is put it on Facebook for remarketing, so that the person who visited your website who came through an extremely targeted Google product listing ad, well, you can buy from your store, you can earn money from it. transaction or they can be like ninety-seven and a half percent of the people that normally come to websites and can walk away without buying so when they walk away and you don't have a sale you don't want to let them forget about you here is where remarketing comes into play and remarketing works extremely well on facebook unlike where products are added in your facebook feed it just comes out of nowhere with remarketing they are seeing it because they were already on that product page on your website means you're simply sending them back to where they already were.
paid traffic tips for drop shipping beginners
You are returning them to the product in which they showed interest. Now the way we do this with Facebook ads is called Facebook DPA, which stands for dynamic. product announcement and that's what you want published now if you're thinking that's ok I guess that makes sense. I'm going to spend my budget on Google Product Listing Ads to make sure I get the best quality traffic to my store. I'll use negative keywords to remove anything that doesn't make me money and then use Facebook to remarket to those people who came from Google who didn't buy, but how much money should I spend?
Where should I put it? How? Should I split my budget? Keep this really simple and I'll tell you exactly what we do and what you need to do when you get started with Google. I want you to put 90 percent of your budget in there and I want it. i want to see you put 10 percent of your budget into facebook dynamic product ads for remarketing so now split 90/10 if we just want to pick numbers to make this super simple let's say the first month of your store in the business said i have a thousand dollar ad budget for the first month we are doing well pretty simple it would take 900 to put that on google it would take 100 that would be my budget for facebook dynamic product ads now what do you do after that how do you scale how do you cut ok one thing you need to know if your store is set up correctly again if you are using the dropship lifestyle system which by the way if you don't go to dropship webinar com i'll link you below but i have a free training there that goes in depth in all of this again dropship webinar com what we have to do is make sure that our stores are converting which means that the s people are actually buying from us and what we like to see is a two and a half percent conversion rate on the low end and we want to build off of th Here but if we see that we are getting traffic and sales are not coming through, Let's see a couple of things.
The first is whether we can better optimize our site to increase the number of people who buy compared to the number of people who land on our site. website and from there we'll continue to optimize for Google Ads by adding those negative keywords, maybe even excluding products that people just aren't buying and again the ones that we are buying, we're going to allocate more budget to increase how many people click at the same time always focusing on increasing the conversion rate on our store and that's how you start guys and I think $1000 is a reasonable budget for your first month but if people come to your store and you not seeing conversions within two or three days there's a problem because most of this traffic since it's so targeted converts which means it's purchased within a few days so if that does not happen with you again, go into your Google account, optimize it even better. your store works on conversion rate optimization as we teach you within the dropshipping lifestyle make sure everything is as good as it can be and know you will be doing this for eternity your store is in business you will be constantly optimize you're going to constantly spend more where you can you're going to cut money where it's not making money and that's how you can build an amazing lifestyle business at least when you're starting out now once this works i can i can help you with ads Instagram with ads Pinterest with Twitter ads.
I can help you with native ads. questions guys please let me know as always if you got value from this podcast please let me know either leaving an emailed comment or leaving a review on itunes means a lot it really helps us get the word out so thank you all for Being here, I hope you enjoyed this episode, and with that being said, I'll talk to you on the next episode of the podcast. you did it, you should definitely watch this or this video here. I make two new ones every week. You'll see a subscribe button here. niches click this button below it will take you where you need to go

If you have any copyright issue, please Contact