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Our Honest Response to Your Feedback

Our Honest Response to Your Feedback
welcome to ear biscuits I'm link and I'm Rhett this week at the round table of dim lighting we will be talking about the new good mythical morning but more specifically the

response

we've gotten to the new good mythical morning and how we as creators have been and as humans taking have been taking it taking it I've really been taking it right in the whoop in the ear here's in spoiler alert we haven't been taking it that well no well it's an interesting thing what we'll get into all that but well we should just give it but aren't nothing going to get into all that right now well okay so after a couple of episodes then in a good mythical more we had we addressed some

feedback

on the show being longer with four videos with different things happening it's amazing how good I felt after after recording that video but it wasn't up yet and I was just giving I just felt like I was I was

honest

and I was addressing some misconceptions and you know it's it's something we've done before and then when it comes out whenever whenever something goes sideways and that maybe we didn't anticipate and we get negative

feedback

if we like right along comment explain ourselves or if we make a vlog or do like we did in good mythical more and explain ourselves that it we tend to get on the same page with the audience and in anticipation of that I actually felt better because I'm like oh gosh I just wish I could respond to all these...
our honest response to your feedback
comments but I think what we're doing I don't and I think this I don't know if that it that just that didn't put it to rest I'm so I'm I think this is an opportunity for us to talk at length about it and even more episodes have come out and more comments have come in and the conversation continues so yeah I think weeks another data point we can put you know we can talk even more I don't wanna say candidly because we talked very candidly and go more but I think well we will talk a little bit more candidly in terms of like our feelings about it because we've because we have we haven't talked about we legitimately just a second ago we were like oh we got to do an air biscuit and we're like well let's just talk about how we've been processing this whole GMM thing and like the comments how we've been dealing with it the conversations we've been having because for a couple of minutes yeah and but then we were like no let's just take this whole time until you we thought we might just do the intro but we're gonna do the whole thing and so we haven't planned what we're going to say so again this is this is one of the great things about

your

biscuits I would hope from

your

perspective is that this is a like a real-time processing of how all the stuff and of course we're recording this about a week and a half or so before it'll go up so who knows what will happen in next week event we can happen this is this...
our honest response to your feedback
is where we're processing good mythical morning a week and a half into the new format having gotten that much

feedback

from people so and maybe let's take a step back in order to set the table I I assume as a listener you've you've watched the episodes and you've even watched us give

feedback

in that good mythical more where we said our

response

to

your

comments or whatever I think that's what we call it or something very similar to that but for many and some so some of this is by way of review but for many many months we've been planning the expansion of good mythical morning without making an announcement about it and we knew from the moment that we were going to dramatically change good mythical morning by making it longer and by breaking it up into episodes breaking the episode up in the segments that it was a danger we were in a danger zone oh yeah you know because if it ain't broke don't fix it and it no you hear this in the comments it's like if it ain't broke don't fix it I I wasn't asking for anything different but we were convinced that we needed to expand the show we needed to do something well you do something different with it more specifically because I think this is one of the things that will happen hopefully to this conversation is those of you who have asked specific questions about why why did you guys do this if it ain't broke don't fix it so why did you do it we're gonna answer that those of...
our honest response to your feedback
you who many many different accusations about you guys obviously are just doing this for money and you guys didn't address that in

your

good mythical more candid conversation so it wasn't that candid because you didn't just come out and admit that you're doing this for money we're gonna talk about that and address that directly we are ok great and again we have no outline but yeah yeah because I've been I've been thinking specifically about those things and I didn't you know I I didn't know that we would get a

response

to our

response

that was that was that it was like come on guys it's just obviously a lot about money so I just want to talk very candidly about exactly why we're doing this and then and then like what it has been like to to process it first of all and I'll also just go ahead and say that it we haven't been when you look at this mathematically speaking right let's just say 500,000 people watch a video out of 500,000 people who watch a video a couple thousand people comment out of a couple thousand people who comment a couple hundred people say something negative actually vocalizing and that made me meet being generous it may be less than a hundred and then of course some people thumbs those comments up or they reply to them but if you just look at the percentage you're talking about five hundred thousand people and you're talking about around a hundred people who are vocalizing something negative...
on a video from a percentage standpoint you're still talking about a fraction of one percent of people who are vocalizing so it is important for us to put those things into perspective because many of you have said very positive things and so I just want to say up front that first of all thank you for for everybody who's been very positive we're not asking you to be positive like that's not why we do anything we don't get upset when we get negative comments and be like why are people so hard on us why can't everybody just like everything that we do know we know the game that we're playing we've been playing it for 11 years we make Internet videos so we know that this is a two-way conversation and we know that our content is shaped by audience reaction we're very familiar with that but I think you might be interested to hear how we process it and how we kind of balance the emotional toll that negativity takes on a creators work with the sort of challenge and opportunity that it presents because I think that is the job of every creator but especially people who create things on the internet so I think there's just a whole mindset that goes into this that's kind of developed over a decade of doing this and there have been these big waves that have kind of crashed on us to help shape who we are and this is the latest wave and we're kind of in the midst of it crashing on us and I think it would be sort of an interesting picture to...
kind of break that down what it's like to have the ocean crash into

your

face well I think one thing is trying to identify and as we're able to talk to each other we're able to help sort this out in what is a what is an emotional

response

and what is an unproductively what is an unproductive

response

and what you know so I do think that there is there isn't in there's a knee-jerk fear

response

in that that we felt a handful of times or at least articulated to each other that is man is this thing that we've built in this show that has been successful have we killed it you know we literally have asked ourselves that that's come up conversationally and it's not it's just that's articulating the fear that that could be happening you know and that's a fear

honest

ly that has always existed for the everything that we've done but there's more fear we like when you have one thing that has a thousand episodes and then you toy with it and then people say after you released the first video you have people saying well you lost a subscriber it's that first you know it's like the first

response

to that is an emotional one and it is a fear

response

oh my gosh if that person said that how many other people are actually singing that well then in in people go further than that they some people qualify their commitment before they qualify they express their disk with my family yeah for the past four years or since season X and now we...
are officially as a family departing from the fold we are no longer going to watch good mythical morning if this is what it has become and by literally the first day before the first day and before you engage before we engage rationally with that we engage emotionally like the second you read that especially when you're scrolling through and

your

eyes stick to everything that could be

your

worst fear and just to give you a picture of how this happens just legitimately literally how this happens at least for me it's last Monday morning waking up to my alarm at 6:30 and thinking for a second you know I could I could just get up the healthy thing would probably be she just get up take a shower eat breakfast go to work and then like process people's

response

but of course we also had to make good mythical morning that day right so the day that it released is a day that we were making more of more of it and we knew that we had to pour over the comments if to see if there was any adjustments that we could make for what we were about to shoot and and what well so what it was like for me is as I didn't I didn't get up I rolled over because my alarm is my phone which is probably a mistake in and of itself and I didn't do that for a while but then I went back to it and so I you know I cut the alarm off and then I'm like here we go and I tap in to that first video and I immediately see you know the show has been up for about three and a half hours at 6:30 our...
time and I immediately see just a very large percentage of dislikes you know we typically would get I don't know if I if I wake up and I see more than a hundred dislikes on something traditionally by that point hey like there's some what's wrong lady what do we do wrong do we say something are the cat lovers upset again what you know what whatever we've done and because and you say that because that's what you saw this morning right they they like now all of the mythical beasts cat lovers are just not able to take a joke decimated I won't get into that right now I'd guys I don't wish harm upon cats I just think it's funny to act like I do and get

your

response

s that's for another discussion but then turns out it's not at this point in our emotional state is not funny to get those

response

s no it's not so so but but I see the negativity and then I begin to look at the comments and interestingly the first thing that I see is a lot of people talking about the lighting and the color and the sound and I think you might be so a lot of comments were like guys how in the world would you think this is better how could you let this happen how could this happen how could you be so excited about something new and then it looks and sounds like this you know that's a good it's actually a really good question but I will say that when my this isn't a defense it's just an explanation when something has so many moving parts and...
has changed so significantly on the backend in order to accommodate what we're trying to accomplish there are things that quite

honest

ly fall through the cracks it may seem crazy that something like that would happen I can

honest

ly say that due to the schedule and the way that everything worked that we didn't actually see what exactly it would look like before it went up and I think that we got a lot of new team members and a lot of things happen and a lot of moving parts and not everyone really appreciated just how important it was for that first episode to look and feel exactly like what you've known and loved with GMM we had kind of communicated that but I think that it's not everyone is hard for anybody to we've experienced that and we we anticipated that experience but it was hard to convey that it's like going it's like you've got a favorite dish you've got a burger that's made by a fast-food chain in a very particular way and the special sauce tastes a very particular way and the burger is a certain way and then all of a sudden you show up one day and they say the big mac or whatever it is is better and you're like but you change the freakin special sauce and the meats different now this isn't better I why did you everyone loved it why are you changing it all great legitimate questions but but I think the answer is we changed a decent amount of the equipment that we use to make the burger but our aim was to make the same...
burger and we just didn't it was how to say it's very hard to anticipate that some equipment changes would make the burger feel and taste any be experience and this is I think this is a good analogy which I and it's so frustrating when it's like oh my gosh it's like that is something we need we didn't intentionally want to change and I know it's so so much top of mind in the comments it's like I you know at least it's like we 100% agree and we're we're fixing that as soon as we can well let me say that I think that the fast food restaurant analogy will hold up for a number of these aspects including the whole money thing which we'll get to in a second but it isn't that we wanted to change the specialty burger is that we wanted to introduce new menu items in addition to the burger yeah and in order to do that we had to hire people and we had to establish new systems and initially the burger that you that you knew and loved was compromised that and we look you know unintentional I did initially we learned a lot of we have learned a lot of lessons already but just know that the in some of these first of all the color has been updated the color is still being tweaked there's we're still dialing things in again its its new lights and this new cameras which Ultraman ultimately are much better and I think can create a much better experience ultimately it's 4k and not everybody watches to 4k I get that but we're kind...
of sort of future proofing the show but we're continuing to tweak it so especially that first part of the show gets back to that place where it's like that's the burger that I know and I love and they're not but now I've got these new menu items that have been added to it that is the intention that's the plan but we do acknowledge that that's not exactly what happened and the burger didn't taste is good yeah we get it we let's act when we watched back the first couple episodes we can you guys think that you can see you can see when we're not comfortable or when there's something that we're thinking about you know I actually saw a really interesting interview with John Lithgow talking about I told you about this but talking about getting ready to film daddy's home to and how with Marky Mark and Will Ferrell Will Ferrell Gibson yeah and how they all live together for like a week before the shooting of the movie to become comfortable with one another because quote you cannot make great comedy if you feel threatened and I thought that was so profound because I totally understood what he meant in our career we've gotten into situations so many times especially if you show up on a set somewhere and this is the first day working with this director this is the first time working with this actor like specially unlike a buddy system situation and and we're meeting somebody for the first time and in 15 minutes later we're...
acting against them because we don't operate at the budgets that are required to go have a camping trip with somebody for a week before you start production nor do we have the time but I totally relate to that because if you feel any sort of discomfort or fear and we were on this new set which is a lot like the old set but it's new and there were new people the same old people but now new people in addition to them yeah telling us everything you saw was supposed to look the same but every time we didn't yeah and everything there we saw looks dramatically different and the day before we shot the first episode was the first day we we sat in the chairs most of the day and like tweaked through stuff but at a certain point you just got to do it man and it was um we weren't as ready as I wanted to be yeah I mean I think you never are yeah well and a first day of in retrospect and we talked about this we told you guys a lot we talked about this on tour quite a bit that the combination of writing the book and then going on tour finishing up buddy system and in this starting gmm 22 we call a team of 22 because it adds up to at least 22 minutes this was too much for us ultimately in the way that all these things coincided because typically like we were coming back from a trip to Texas I believe and we basically got back had one day looking at the new set and then shot the show and that isn't ideally how we would have done things especially in retrospect when we look...
at ourselves and we're like we just weren't in a groove and we didn't complete we weren't comfortable we felt threatened it may be hard to understand for people who aren't performers but you know how you act differently amongst friends and then within strangers right and there's this comfort level that okay these people know me and they know they appreciate me for who I am and I can be myself and I can mess up those things translate into performance especially with the type of show that we do which is designed to be sort of rooted rooted in an authentic experience by us and you know what I think a silver lining is that I think we really grew to appreciate one of the strengths of this the strengths I cannot speak we really grew to appreciate one of the strengths of our show which is

honest

y you know I that I mean again there is a there's a collective wisdom that we try to glean from the comments and when words like sincere sincerity or sincere or

honest

or

honest

y come up in there it's like okay that's something that I think we we embodied but I think we are much more intimately acquainted with that being a cornerstone of what our show is like a level of

honest

y in our performance that it's actually performance may not even it is a performance but it's not do you know what I'm saying it's not actually 100% of performance it's it's like it's

honest

being and it's a real there's a real conversation you know...
we're being ourselves there's real remarks we're having in the moment and you know what we're still every second we shoot something I'm still thinking about can this be more

honest

okay like because we wanted to be funny we want it to be great we want it to be the best we want it to be awesome you know and you're thinking about all these things and we're trying a lot of different things in this in the different segments and it's a funny thing to be thinking about am i being

honest

yeah but it that's a nice byproduct to this in terms of knowing that that's the cornerstone of of of how we interact with our show and yeah well let's talk about why because I think that people could be still asking what why why would you do this and we haven't even talked about what we're gonna say here so I mean well let me just start by saying that before any of this opportunity to do this expanded GMM came along Linc and I were having discussions about when good mythical what's name of our show good mythical morning good mystical morning good mystical morning when good mythical morning would end now that's it's you know if we would have talked about what we were gonna talk about before we were now talking about it we probably would have I would have talked ourselves out of you saying what you just said right because I think and that's why I didn't tell you and I and no I I think I ultimately would have said of yeah we should...
just we should talk about it I mean I just talked about

honest

y for the past couple of minutes so I'm I'm glad that you said it but again it makes me nervous that all of a sudden you're nervous that what you were thinking about they were thinking about quitting good mythical morning or they're thinking about quitting right now I will tell you quitting is the farthest thing from my mind right now of course but because of what we've done but because of this but then that was that's the exact reason well let me qualify because this is super candid so I remember over a year ago just starting the conversation and I and again this is most often gonna come from me because I write I'm always living in the next moment and I'm living in the security of something work yeah and and I and so and not and I want to talk about we're gonna get into all the money stuff in the in the why because I think it's in it's in our DNA right so the reason that over a year ago I was initiating a conversation just saying I think we should set an end date and I didn't necessarily throw out any times and it was it wasn't months it was years an end date for good mythical morning because the nature of what we do and who we are is that we create and we evolve and we change and we embark on new challenges and that's what we get off on and that's who we are and I know that people don't want to hear that and people like but this show means this much...
to me and why would you abandon us it's and and you know that's it it's tough because we do understand that what we do for some people is almost like a service we're like in the service industry of what we do and giving you guys something but I'll be just quite

honest

and say that I'm not gonna do that it the the expense of my personal sanity at the expense of my family's sanity or health and also the reason that we started good mythical morning is because it was a new thing a new challenge to embark on and I do think that every life should have a beginning middle and end and I don't know when the end of anything that we're doing is going to come but it's just in our nature to say let's not just let something just dwindle off into oblivion but let's do something really really well for a certain amount of time and then when it's time has come to end let's end it and try something new and I've always approached things we've always approached things like that I might initiate some of that but that doesn't mean that's not the way that you also approach things you just might need to be talked into it but it's in

your

nature as well well I remember one of the main conversations we were having and if you were to guess when when this conversation happened well I'm about to tell you so go ahead and get get the guess in

your

mind it was on the way back from Venice Beach after we were shooting the roller...
skating seen from buddy system season 1 mm-hmm some we're talking a year and a half ago guys that that we were talking about how much longer yeah well cuz we were we had taken a break from good mythical morning to shoot buddy system and we were really enjoying doing it it was like it was super engaging for us it was like a new muscle was being a new part of our brain was being challenged and awakened and but we were talking about what we had to talk about going back to good mythical morning cuz we you know we had to have some preliminary discussions about what's good you know the conversation we normally have what's gonna change what's good what do we want to bring to the table when we start shooting the next season and the energy that we brought to it was I just don't want to talk about it I don't know if I want to do it you know and we we knew we were going to do it but we were just being

honest

about how excited we were to do it and it wasn't it was because it was going back to the same thing we had done so much and is it gonna really just be the same thing how much stuff can we keep eating yeah I mean that we specifically we're talking about those things and well in this go and this actually speak just briefly sidebar it speaks to the criticism that a lot of people have had about good mythical morning over the years and I see these comments kind of being filtered in with everything else that's going on now it's like why don't...
you guys go back to what the show was initially just two guys two friends talking to each other well you guys that's we're way past that we've been past that for a number of seasons and the very simple reaction to that is we don't want we didn't want to do that five times a week that's not what we wanted to do it's funny we quickly quickly ran out of stories to tell and things to talk about and needed things to do but I became in that same conversation I proposed that I was like not in the fall but then let's in January let's go back and let's just bare-bones this thing and let's make it something like that cuz at least it'll like shake us up and it'll be there we know it won't be about anything that we that we do besides the thoughts in our mind and the words coming out of our mouth by the way a lot of what we have then funneled into ear biscuits yeah and got excited about so it's not that we weren't excited about having conversations like the one we're having right now but but we've but we've we talked about it and then that was the conclusion we can't we can't take a step backwards but we also remembered what it was like to do that right so so before we get into specifically the very specific catalyst that led to why we're doing four videos a day and why'd you see YouTube originals everybody's like why do I see youtube originals on every thumbnail we're gonna explain all...
that but I just wanna I want to talk quickly about our trip to DC and how we went into the Air and Space Museum and we spent a lot of time at the Wright brothers exhibit and it just a lot of things so we have like crystallized in my mind about how I wanted to explain what we do now let me just start right up top by saying that us comparing ourselves to the Wright brothers is inherently pretentious and I'm that's not what I'm not saying that we're doing anything as significant as building a plane we're not inventing a whole new industry we're just making Internet videos which the ones that get the most the ones in which link vomits okay this is not sophisticated stuff there's nothing to be commended about we're just having a blast on the internet and we found a loophole and we're getting paid very well to do this that's just the

honest

truth weird but we did play the Wright brothers at one point in an epic rap battle so we have some right and they they the first flight was in our homestay it was no they're from Ohio where the people of Ohio claim them there's a kindred spirit they did it in North Carolina so screw you Ohio but yeah they have this room that walks you through what they were like as people and then the different stages of invention that led to the first powered plane and all the floors plane and it's there guys the literal plane all the things in this particular exhibit I think the reason that it resonates so...
much with us is because you got these two guys who are brothers who have known each other their whole lives which that's a great way to describe us either a married couple or brothers more than friends what about married brothers marry first that's us incestuous brothers oh I took a left turn and and also working on something that doesn't have an incredible amount of outside influence or precedent right so yes so it's just like two dudes in a room kind of batting things back and forth and constantly updating things and trying to make it better and having a goal and mine and just working and probably fighting a lot and arguing over that it was just such a compelling story and then we saw the different iterations of flight and one of the first things that they ever did of course they were bicycle mechanics at first but then they went from they were they moved on from being interested in bicycles to saying okay let's figure this flight thing out and I'm sure they were incredible bicycle mechanics and I'm sure that they were doing some incredible things in the word a world of bicycling and I'm sure they had people who loved what they did with bicycles but they weren't meant to just keep doing bicycles because it was in their nature to try to move to the airplane and I'm sure that when they started experimenting with flight there were people who loved the bicycles who got very upset with them again this is a pretentious analogy I don't...
think that what we're doing is a significant is moving from bicycles to flight but just stick with me stop being so pretentious and then when they got to this point where they actually at one point they invented a kite that was a bi wing kite that was up there on display in this museum and this is the beginning of them kind of figuring out gliding and just the power of a wing way before they got too propelled you know an actual plane with a steering steering or yeah or steering or a person on it and I'm sure that kite was super cool and I'm sure there were people who loved that kite and we're like this is the coolest thing you guys invented this awesome double wing kite in some ways asking us to continue to make the exact same show to make the exact same product in the exact same way that people like is like telling the Wright brothers to stop with a bicycle or to stop with the bye wing it's in their nature to continue to iterate to learn to move to do things that could potentially fail I mean they took a huge risk when they stopped doing a very very reliable business and started trying to do something that was pretty harebrained and crazy and people could get hurt and people could fail and other people could beat them to it but it wasn't like they just started and said hey wouldn't it be neat to make an airplane that's not how this whole thing works and I think if you're a creative person I think you'll relate to this you can't...
help but create and innovate if you're creative you're not doing something to try to meet some nebulous goal you're not doing something to try to meet somebody's expectations no you're literally doing it because you cannot help the reason good mythical morning has changed the reason that we started good mythical morning the reason that we did buddy system the reason that we drove the book the reason that we did a tour the reason that we're gonna do whatever we're gonna do next year is because we can't help it we

honest

ly can't help it that's the starting point for everything that we do it is in our DNA we're built to do this kind of thing and to create and innovate and we can't stop it the difficult thing is when you fail I mean it was fascinating that once they it was after they had patented the plane that they started meeting with people of course the first way to make money is through through military exploits of a plane and they were doing a demonstration where they took a took a guy up who was a potential buyer from the military and they're like flying him around and showing him the capabilities and they crash and kill the guy he died and Orville was very very seriously injured in that as well and thank goodness our failures are not life and death but to us on an emotional level sometimes I feel that it it's it's been feeling that way every day for us because every well I won't say every single day but I...
would say every day we shoot there's at least something or that we're trying something in a segment that is not what good mythical morning has ever been it's it's something new that is experimental and sometimes before we do it we're like we have to we can't film this if we don't believe in it we have to believe in it or it's it's it'll never take off so to speak and while we believe in everything that we do we also firmly believe that not everything is going to work and some things you don't we don't believe in as wholeheartedly as other things and you know it's difficult to give it you're to give it

your

best and then when it and then when it's done that's the next point you're like that that didn't work and we're not at a point because of the way we've committed in terms of production to like building these episodes we can't and I mean it's this is not an ideal but we can't cut something you know it's like so there's a silver lining to putting something out that's like you know what this is not our best work and it is we're still going to learn something and and you it can be argued that you learn a lot more from failure than from success but let me tell you it's hard last night you know Stevie Sena slack and she was like fans aren't gonna like so-and-so so-and-so segment and we're like what and we're because she saw it and we're like we already...
knew that and then I'm like can we pull it can't believe I can't pull it you know and it's like you put it out there and you learn you learn you're like why are we wit now where we're inviting more critical

feedback

that we already know and that that that that's like walking into a burning building where there's no one to rescue is what it feels like well you know if you Mike listen this is just for our own pain let's come back to the whole like the way that we're seeing the process of like throwing things out there and learning okay okay because I want to continue with a story of yeah of like what why because I still haven't talked about money and I know everybody wants yeah we should we should do that because so we've made the point that work from a creative standpoint we're compelled to remain we have to remain engaged it's what we talked about and it's just how we were when we say things as audacious in some of

your

minds as one day GMM will end or we are having that conversation it's because we know that when it ends something else begins and that's what we live for right and so and there is a balance between wanting to do things that make audiences happy because it's so amazing how like there's people who do daily vlogs and then they stop and then the people can love you so much and the day you change the thing that you've been giving them it's they become like a druggie who has suddenly...
been taken who who's been taken off of their you know their supply and they turn weary the drug dealers in this innocent algae and they suddenly hate the drug dealer and so we I've seen it a million times how quickly an audience will turn on you and begin making all kinds of accusations about how you've gotten to Hollywood you lost focus you're not rooted anymore you forgot who you are you forgot where you came from it's all about the money and this to begin just unloading judgment on you and it can be it's it is it's you know I love the relationship we have with the fans and I love the fact that we do take

feedback

and they have made all this possible we couldn't two guys just hanging out in a room being funny with each other does not a job make unless there are people to watch them and then sell advertising a that's how this whole thing works but it just it's kinda be completely

honest

it just kind of sucks to know that the day that you take something away or you change something the Avalanche starts and it was never about liking you it was about liking what you were being given and I know that there's a lot of mythical beasts who that's not what it's about at all and I've been gonna be supportive through everything and kind of get this but there's a lot there's a lot of people out there who this is a very this is a transactional relationship we produce they consume in the moment we change that they they...
consume they get very mad at the producer and it's just a reality and I'm not complaining I'm not complaining about it at all we signed up for this it's just an unfortunate reality of humanity that they're there it's not there's not it's not a love relationship it's a consumer relationship and the moment that it changes they become very angry consumers I get it it's just an unfortunate reality but let's talk specifically about the money because I think those people who are levying this particular accusation that just be

honest

guys you did this to get more ad revenue four times the videos four times the ad revenue I think that that is I would venture to say that the people who have levied that accusation are a not particularly creative people and B definitely not business owners it's an interesting thing to run a creative business when

your

business is to entertain people there are two things that you have to weigh constantly the first that you have to weigh is are you creating something that is going to be received well like are you doing a good job creating the thing that you're supposed to use to create to entertain people but the second thing you have to ask and you have to ask these questions in tandem at the same time every single time is is this a financially responsible choice so and especially when you get to a place where we're at right now where this isn't just two guys this is a this is a corporation has...
been a corporation for years for like seven years but now it's a place where a lot of people are working a lot of people are depending on their livelihood there's dozens and dozens of people who work at meth entertainment so every sink we don't just we're not just these dudes to come in and just say on a whim this is what we want to do today guys know we every decision we make weighs how our company and the people who work here are going to be affected and frankly how our futures are going to be affected and how my kids college education is going to be affected and how my retirement is going to be affected and so we don't make a decision that we don't see as financially responsible that doesn't mean we don't take risks this whole thing was a risk but yes so when you say it's just all about the money I would say that it's not it is definitely not all about the money but we do believe that this was a wise financial decision in the long term but that wasn't what motivated it because we the creative is the first thing that gets us going and then we make sure that this decision is one that is financially responsible but the specifics of the decision I think you should I mean and I would just say from a I'll explain from a business standpoint the reason why Google and YouTube wants to invest in this is they have their interest and we have our interest now for them their interest is to attract sponsors and add investment into into...
YouTube so they can make more money now they I'm not gonna say that's their only interest I'm not them but you can't they're still at a point in an industry where we're trying to help potential sponsors understand that sponsoring internet content is just as valuable or I would argue more valuable than a television spot or radio spot or whatever other type of billboard spot that people are advertising it back up a bus bench spot what whatever it is and if you've just got these shareable videos like in Internet videos but you know they're just the people with the money or just thinking well I'm not gonna they just don't quite get it yet but if you start to say okay there is a there is original programming you understand that on Amazon you understand that on Netflix now advertiser well YouTube this is YouTube talking we also have that and we're creating properties which have more engagement and a more is more is you have a more powerful opportunity to reach people with

your

ad here than in those places but the thing that helps it click into place for them is if it's a show if it's like a half-hour show and so that's why they came to us with the opportunity to do it you came at us they came to us at a time and when I let me just say and our interest in responding to that was this is we want to continue to shape the landscape of Internet a mint you know I would love to fast 40 years from now and see that there are people...
coming up creating content that is seen as just as legit as just as legitimate a form of entertainment as the way people think about Game of Thrones or any non scripted show that is storage wars or whatever the whatever's going on in the world of non scripted entertainment or cable television that was a big one a few years back right we are we were excited about again as part of experimentation and helping to create things that shaped the landscape and I think if we just kept making those those short form videos it wasn't gonna do what this could potentially doing in legitimately making good mythical morning what most people not just advertisers would think of as a show and not just an Internet video that comes out every day what cuz they came to us at a time when like I said we were having conversations about well when is this gonna end like is this all that this show can ever be and then right when we're having those conversations YouTube comes along and says hey we're looking to invest in some some YouTube original programming that wouldn't be behind the paywall like YouTube read so people don't have to pay for it that's never gonna happen with good myth that was a non-starter yeah yeah good mythical morning is the kind of show that will always be free so this isn't like old the first step and the next step is it's gonna be YouTube read show nobody system is the kind of show that it's financed in a different way and has to be behind...
to pay well good mythical morning is not but they came to us and said we want to help you guys make this show something bigger than it is something that will be even more a part of the cultural conversation and I think this will answer some of

your

questions because people are like well YouTube is making them do this you YouTube has changed the color somebody at YouTube said it should be yellow no the interesting thing is that we are 100% in charge of the creative we can't do anything that that they would be like okay well that's gonna piss off an advertiser but we don't do that anyway we've never like we don't do things that are questionable and controversial so that's why advertisers have always had a home on our show but they said we want to just give you guys the resources that you need to do the thing that you want to so the whole four videos a day specifically what's going into each video what we're trying to do with each segment what we're going to continue to try to do it's all coming from us and our team mm-hmm and the team that you has always been there we've it's up lamented that team and we brought in new people for more ideas but this is not a YouTube is sitting there waiting for Oh change this let's make it sound different let's make you guys sound like you're further away because that's what we're about at YouTube let's make it more yellow because yellow is the new YouTube no guys those...
were things that happened as a result of a lot of things happening at once and us kind of losing the ability to control every single element but we very quickly course corrected some of those technical things but but we're the one who's who said yeah so we we dictated it was all the creative in the show comes from us and our team intern but same way it has always been yeah and we said yes to the opportunity because we wanted to develop the show for all the reasons we talked about and just to just to make it add more to it to add more size to the fast food menu of good mythical morning maybe even turn it into a sit-down restaurant experience but to keep pushing it we wanted to we knew we had to make them segments you know the original assumption was well you'll just have one long video well we did that it's called the mythical show and we said

your

half hour of not having to click around on the Internet well you know what turns out people wanted to click around on the Internet we were wrong it was a it was a it was a lesson we learned that nothing reaches out when you have a big honking 22 minute to 30 minute video so we knew as an almost as another non-starter we couldn't get in on this deal unless each segment was its own video was its own video wanted people to be able to experience it the same way that you experience any video that's about one thing so they're wanting to also be a show that you could watch together every single day so it had I...
mean each segment had to be able to trend it had to be able to be shareable and comment aband yes again and I think it'll work within the ecosystem of YouTube now the thing we asked from YouTube and that we're still working on is let's make it make these four videos plus one which is good mythical more work in a way that doesn't that feels more like a show that feels like a show in that so those days through like those are product changes that are still being worked on just so you know like so right now we've got it set up so that you click on the green video and that puts you in order and sometimes that that particular episode designation tool that segment as a nation tool is not up and running because it there's a lot of things that have to happen there's technical things that are being worked out anytime you're innovating and trying something new sometimes you can find that you're a little bit ahead of the technology we've we've seen this a million different times and that's gonna be frustrating for

your

experience but it's all gonna be worked out because we're never gonna get there if we don't start getting there you never get there unless you start going but I think that it's an interesting thing to talk about the the comments that we've gotten about that like people saying things like guys just put it in one video guys just put it in one video and then also post all the other videos on their own I like...
to a vet brothers say people love to talk about things they don't know about people love to talk on things they don't know about one of my favorite lyrics and we're guilty of that a lot but YouTube commenters are very especially guilty of that people love to start offering their opinion I actually saw one comment that was like you guys should do he actually laid out like a he has schedule for how we were supposed to should shoot our videos during the day like shoot a video then take an hour break then shoot another video then take an hour break it's like the audacity that people have to start giving suggestions as if we haven't thought about a lot of these things just mind boggling sometimes I'm sorry to get frustrated about it but it's just crazy but specifically the people who have said make one long video don't split it up are not stopping to consider exactly what link just laid out like we know how YouTube works we've been doing this for a very long time we know that if you put a video up that has a bunch of different things and isn't about one thing it doesn't have nearly the reach that it could have because yes we do want it to get a lot of views and we do want it to work and we do want it to be sustainably sustainable financially that's why we made the choices that we did and we're up against some challenges with the product but those challenges will be overcome but it's just amazing to me how quickly people begin...
to throw out things and just I would just encourage people just be like why don't I just stop and think like maybe they thought about this particular thing or maybe I should pose this as a question well you can get frustrated those comments but those are ones that are easy to ignore get ignore those there's no truth I just don't think I don't think we should we should be dwelling on that in in order to shift the conversation I will say that question mark amount of time down the road if we if good mythical morning this new version of the show is not better than the old version then we have failed and that is on us yeah the two of us now definitely not guaranteed to work no now that the it's a risk the tough thing is is what's gonna happen how long is it gonna take for us to figure it out enough you know we say thing and so that's why we're still in the scary place and it's weird because well we say things like well if we make the first video what we call the a block the first segment of the show if we just give them basically the same experience as good mythical morning this is what we talked about before I think that's cholesterin like they don't you know if it's seven minutes we're getting complaints it's like well we got to make sure that we're making that four we need to make that first video the best video it can be and that should probably that can we have an app they have an appetite for that'd be a little...
longer than the shorter version is that we're making sometimes we will if we're because we didn't intentionally make them that short I don't think it just kind of happened I think actually I think we did I think with like the weird ways open a cereal box we did three as a before we do we would do four or five and you know if we used to do five and now we did three maybe we'll do four well you know we're those are reasonable tweaks that we'll be making and I think in the short term we just have to make sure that like if we're saying all right the first video is gonna be basically the old GMM experience and then we're adding the sides to

your

meal that you didn't get before then it's just a question of those other things that we're adding do you find

your

self wanting those over time and if you don't then that's our problem and that that is our challenge like you know it's frustrating to get over the speed bumps of the transition of the technical stuff the color the sound and you know the the stuff that you never need to know about about the backend of how things work now so that you have the experience you want but once you get through that it's like are we actually gonna create a show that's good I mean well I is this is the second segment is the third so let me say that I think that well got two things number one I don't think we finished the money question I know you want to go back to that all right so...
let's pause my question let's go back to the money coach because I said I was leading up to something okay I never let me get there all right yeah so I want to adequately answer that because people are gonna be like he's still dodging the question so so we want to make money that's I mean no that's not in order to have a sustainable company that will outlive us we want it to be financially sustainable to run a company of this size does take money so every decision that we make we make sure that it is going to ultimately be a better financial decision in the previous decision that does not motivate initial decisions we said a long time ago we sat down many years ago and said the only rule in this business is we never make a decision just for the money we will never just just do something just for the money we are led by our creative inclinations but then you bet

your

butt that we're going to take the best offer that we get we cheat we go with the publisher that gives us the best deal we go with the provider that gives us the best contract because we're responsible business people and that's just the way we operate given that you also given that people will let us do what we want to do creatively which is definitely the case with what we're doing with YouTube but I will say that we don't go off to Calabasas and buy seven million dollar homes that's that's not how we operate okay there are youtubers who do that we've never...
lived a lifestyle that was like hey listen as much money out of this company and hire as few people as possible so we can go be rich fat daddies that isn't how we operate that's not what we're into we make good money doing what we do but the vast majority of what we make we reinvest into this company and to other people and other ideas and more of our ideas to try to do the next thing and so while there's no guarantee that this particular move will be or lucrative than if we had never done it so it's not like okay we made X amount of money and we're making 10x money by doing this or we're making Forex money that is definitely not the case if you look well and it's also a different structure and how all this is happening I just think well let me just finish my thought finish

your

thought so it's not like we're gonna be making four times as much revenue by doing this you can look at the numbers of how many views that we're getting we didn't think that oh we get a million and a half views on one segment every day if we make four we'll get six million views that we know that's not how the internet works we're not getting as many views on any one segment as we would have gotten before so that's not why we're doing what we're doing if this is if this is successful we stand to make more money with this model than the other model but that isn't the motivation for doing it and we take all that money and we...
reinvest it back into the company to continue to develop new ideas because that's what we're in this for we're not in it to buy seven million dollar homes we're in it to make incredible things that will leave a legacy that's just that's why we do what we do but I also don't think it's fair or you know to put to be in a position where we're defending our purchases or that's true or

honest

ly critiquing how much other people pay for their houses I mean no you're right you're right let's not let's not do that I I just don't think I don't I just think that that I'm just saying there's no evidence for saying you guys are all about money there's no tangible evidence in our lives if even if but

honest

ly I didn't care about money if you want to well I feel like if if somebody you know when you're making allusion to people spending X amount of dollars on the house and and in whatever place it is I just I think our point is that if I just don't think you should scrutinize that this is what I think I just and we've talked about this I just find it weird that for the restaurant analogy that we've talked about if you add something to the menu and then people show up at the restaurant and they say what are they doing adding something to the menu they're just trying to make more money it's like well it's a ridiculous walk back to the chef and say I don't appreciate you adding this...
thing to the menu for 4 x y&z reasons because you're just doing it for the money it's like well if you want the new side if you want the new green beans pay for the green beans or not I mean and again what if the these are not mythical beasts like who are who are saying this these are like more the casual casual commenter kind of thing but I just don't want to I just don't want to do to other Creators what we don't want people to do to us which is assess how you spend

your

money you hey listen it you you can do you can spend

your

money however you want to I I'm not judging anyone for buying a seven million dollar house I'm just saying that we're being judged that's not like to say that this is all about money if I had a Lamborghini and a seven million dollar house you could be like okay these guys are all about money I don't you know but could you I mean I don't know I mean like if we didn't want to I could say let's not hire five more people and get in buy a Lamborghini yes but that's not what we do we hire five more people that's just that's how we operate I don't I can't fit in a Lamborghini anyway but so the but yeah it's like making that accusation of a rush we're putting something else on the menu don't see why you would complain about what and you go back to the chef and you're like you can complain about what the green beans tastes like you can yeah you have every plane about...
putting green beans on the menu well it's like going back there and complaining about new menu items and then the chef says but it's in my heart to make chicken nuggets it's in my heart to add chicken nuggets to the menu and yes if the chicken nuggets sell well we'll make more money and maybe we'll be able to open another restaurant and that's good for the economy and that's good for you and that gives you more options and by

your

restaurant closer to you and by the way I want to buy a Lamborghini I mean okay fine dude I mean well these are accusations that are never levied at traditional celebrities let me just say that so like when people find out that some actor gets ten million dollars to make a movie they don't say I'm not gonna go make I'm not gonna go watch his work because he got paid ten million dollars to make that movie I'm not into this because this is all of it yet every movie that you watch the intention is for it to make money everything that you're a fan of with very very few exceptions the intention is to make money if you're supporting someone on patreon you may say well why don't you just do that why don't people just pay you directly for what you're doing well the reason that the person is asking you to pay is because the intention is to make money with it now it may not be the first intention the first intention is probably to be creative or to make chicken nuggets or to do whatever but...
ultimately they can't sustain it and they can't do it because we live in a we live in an economy we live in a world where money is how we treat its currency based this isn't a barter system so because currency is involved these things have to be financially sustainable and I think a lot of these comments come from kids again I think a lot of comments come from kids who don't understand economics and they definitely never run a business I guarantee you that there's not one person who owns a business who has made that accusation but yeah and that's why we should move on cuz we're getting worked up but it's not I just think it's I think it's what we're saying because I saw I saw the comments so many times and I took that one personally because yeah if you tell me that the colors off yeah you're right if you tell me that sound off yeah you're right we're working on it you tell me that this particular segment isn't funny yeah you're probably right because if you don't think it's funny it's not funny to you and we're gonna try to keep me in funny but if you say something that's just a bold-faced lie I know that just is especially upsetting I agree with that and I also have been upset I guess I'm concerned and I just wanted to say that like it's it you listener right now are probably just as frustrated as we are you know here's the thing like we did that vise interview the the like within...
the hour of shooting the vlog where we responded to comments I'm like I made the comment that during that thing I was like I didn't know if I was gonna start crying I just I just had that like or if I was just angry or you know it's just like when you get so frustrated you just like want it you just find

your

self crying out of like an angry frustrated cry and that's what I described in the Vice interview and then I I'm getting a lot of

feedback

on on Twitter that people feel sorry for me and it's you know I I we're verbally processing this thing but I I don't know I it's not I don't want you guys to feel sorry for us I also don't want you to feel like we're accusing you I just what you know I just want to be understood by the people who maybe aren't even listening so that's the that's the tough thing that's good maybe we never will be oh yeah we're not gonna necessarily this wasn't about trying to change people's minds I mean maybe some people's minds will get changed but we just want to I mean for what it's worth we're verbally processing our experiences as creators and I would like to move back to yeah that's what I was saying about like what what is our task and how are we interact with that because it's still a very emotional thing well because I think that this could be if any I think the person who's gonna benefit the most from this is a any creative person who's...
listening this isn't for the for the people who are just criticizing things just to criticize things this is for the people who you're gonna go and you're gonna do something creative and you're gonna be subjected to the same type of scrutiny that we have been subjected to by just being online creators and I mean hopefully something that we've said and something that we've offered offered will will help give you some perspective and kind of help you keep going because you know it can be a difficult thing especially if you're by

your

self and I'm not trying to shut this thing down I got more stuff to say so this is not the end this morning by way of another analogy which I don't know my entire points you can help me you're good with analogy each morning the older kids go to school and then I'm left with Lando to help him get ready by the time Christie comes back to then take Lando to school about this time that I leave with you for work so my job is to make sure that Lando is wearing clothes that match and that his hair is put together hmm this small task this morning I did that and you know he invites my my input he's like dad I'm gonna pick out the shirt and then you pick out the pants to go with it he doesn't like me to fix his hair but he's gotten used to it I go upstairs I get ready I come back down and like Chris he's taking about the front door and I'm telling them by for the day and Lincoln turns it not...
Lincoln Lando turns around seven years old and he looks at me and he's got this funny look on his face he's like what you're wearing doesn't match and it was these brown pants which I hardly ever wear because I and literally I'd spent 10 minutes upstairs right before coming out trying to figure out what shirt what the heck shirt goes with these pants they look like they look like pajama pants but they could also look like trousers that the Wright brothers would wear I'm like I can do this man and I'm not wearing this shirt I'm wearing another shirt a green button down and then Chris he's like yeah I would just wear like I'm a monochrome shirt like a man like a black t-shirt with headphones on a black t-shirt and maybe like

your

jean jacket but when the seven year old that my job is to make sure what he wears matches to all of a sudden to hear back from him that what I'm wearing doesn't match and he's right just have to take and you know I think our audience may have bristled a little bit at one of the things that I think maybe I said in the in the vlog and and more when I said we don't want to just give you what you want we want to give you what you don't know you want yet and I just I don't I think it may be that that may not have settled on some ears in the right way and I you know I don't know they I guess for me the point of the story is it's difficult because I do feel like you're this is...
something new but you're gonna like it not every single thing but the general trajectory of what we're doing is gonna be good for you the viewer and then when I feel like that's our job our job is to come up with stuff that you didn't know you wanted and give it to you not just keep giving the same thing anybody can do that if you know a lot of people do that well but then but then to hear back from them that no this is not what I wanted and this is how it should be is it it's for yeah I I don't know what the word is it it does it hurt is it frustrate hurts I mean it definitely hurts but I mean in some ways why creative people do creative things is for validation I mean that's just a that's a that's a fact of human nature as well you know the reason that we started being funny in front of people is because when we were young and we were funny in front of people it made people like us and there's there's there's there's sort of this empty part of every comedian every performer that is looking to fill that hole inside of themselves with the

response

that they can get from an audience it's an imbalance it's like it's like an imbalance in a battery there's a positive and a negative charge on each side and if that battery is completely balanced there's no charge so I think the imbalance within a performer is cut they're constantly trying to balance it out and it actually is the engine that runs their whole...
system and we're no different I mean we love it when we create something that we love but then the that's just like that's the opening salvo right that's the serve and then the volley back is the audience liking it just like we liked it and then taking it and understanding it and appreciating it for all the reasons that we intended them to that is the challenge of any creator whether you're a painter film maker or whatever and that's what that's what I was saying that yeah they just catch the ball when they just catch the ball and say why the hell did you serve it like that I'm not gonna volley that back to you what why would you do that you're like that that hurts and you're like but you don't understand this is like a new kind of serve and trust me everyone's gonna be doing this serve in ten years and we really believe in this and we're trying now and it doesn't always mean it's going to work but we're not going to stop just because the first person doesn't hit it back we're gonna we're gonna keep trying and keep trying and keep finessing it and updating it well then as our chat that's the challenge that we've set up for ourselves because we signed up for if you keep showering the middle way if you keep serving it the same way they're gonna get bored oh yeah that's the thing is that you don't think you're gonna get bored but people have a tendency to kind of come into the...
world of being a mythical beast and then kind of leave you know we meet people all the time I would say absolutely the most common thing that we that we conversation that we have with people when we meet them in public is I used to watch

your

videos all the time it isn't like oh I'm a huge fan of this it's just like yeah I used to watch

your

videos or I have a we actually heard a guy the other day say my ex-girlfriend used to watch

your

videos he was like removing himself from it as far as he possibly could he didn't realize doesn't mean that my

response

was I'm sorry yeah it doesn't mean that you didn't stop watching because we changed some people may but most people are just like I you know I just it's tough it's tough to stay committed to something for a long time actually the fact that we kind of evolve and change is one of the reasons that there's people have been around for for a long time but but our challenge right now is what I was saying that we have to make this longer version of the ship show better than just the one segment show that it used to be yeah the Borgata be better and then the fries and the green beans have to have to be better and then there's green beans at this fast-food restaurant but that's the one thing that's throwing me a little bit yeah and it's like you're not fried well we've made some green beans already you know at the fast-food restaurant and it's like okay are we...
gonna keep doing how long are we mean how long are we gonna keep making green beans weird they're really lost they really lost themselves now that they got green beans it's tough because they're stuff that's gonna come out that you know we don't have

your

response

here and we know it's gonna be negative but we had it we we decided to try it and it's and we don't expect you to act like you like it but I I do feel this pressure that like okay do we pull back and do we just like there was the episode with the cryo zone like I'm so proud of that episode I was like I told you I was like I watched the whole thing before it went out I'm like this is a crowd-pleaser there's not one of these four segments or good mythical more that is not like anything we've done and I felt good I felt good and then it you know it came out and I was like the views are down I'm hearing something's wrong with view count but then also people are loving the fact that we did something like back-up plan where we went and we we froze ourselves in these this cryo tank and I'm like super proud of that that we're able to bring that back yeah and do like hopefully do more field pieces and then we did like a whopper Big Mac thing which is a totally new segment and it is shorter than anything we would have done I know I'm getting in the weeds here but my point is I'm very proud of that as a new type of video that we would not have made before...
but it's still fun and then then we played a game which would normally have been a whole episode and it was just as good as any other game we've played at the desk and then there was another thing that I can't remember right now that wasn't different than anything we've done before and then I'm like well you don't we don't want to retreat back to that too soon because then it's just more of the same it's more before are the same thing all in one day yeah it's like we have the ability now to do these things that you're not gonna like but but what we're gonna get to is discovering the thing that we never would have gotten to you know I think we approach we approach creative endeavors a lot of times as like trying to unearth something it's in there we just got to find it and get it out yeah we that we actually are doing this something nothing is planned to fail but we know that failure will be part of the plan so we are everything that we put out there like we've already already said this but we know that we're gonna do we were going to discover that something doesn't work and is something new will work because that's been sort of the method to our madness for all these years is trying things failing lot we failed so many times the cool thing about this venture is that you've got four five videos a day if you count more where you've got so much opportunity to kind of discover new things and you know...
and I the risk is that people will I guess the fear is that I you know I looked up to five videos this morning and I clicked on the one that I liked the least and then I read those comments and because I was subconsciously fearful of people saying I'm out because I think it's a ridiculous thing to say at such an early juncture in the evolution of the show but at some point if we keep getting those then that becomes the problem and so I'm prematurely scared that people are really gonna check out and give up on a show because we may do the thing just as great easily always has but we're doing something that's like embarrassing well I think that this is what we signed up for you know we don't make these videos in a vacuum we make them for an audience the where the intention is for the audience to love everything and but that is never going to be the case for them to love everything but we want them to love the general direction and general effort and we want more people to be watching a year from now than we're watching a year ago and that's that's that's what we're trying to do now to answer just a couple of very specific things people are like why don't you why can't you just make a if you're gonna do four times the videos why don't you just make an episode of make for traditional episodes every single day so it's like for ten minute videos it's like I don't even feel like I should have to I've seen...
that so many comments many times that's not what we're doing we're actually doing the shorter segments because there's a lot of shorter formatted stuff that gives us an opportunity to experiment with segments and little field pieces and stuff that don't work as longer videos but actually work better as shorter videos so that that's why we're doing that and then people are like how long is this gonna go on just a month or so it's gonna go on for at least months it's not going to end anytime soon and we're gonna continue to tweak it and make it better but we have every intention for this to be the new normal for good mythical morning we're not saying that it's not ever again if it doesn't work it doesn't work and we go back to what we used to do or something new we don't know what we're gonna do but we don't begin things knowing the end we just begin things and then we learn and we adjust so that's kind of where we're at right now at the risk of doing something cheesy I was I want to read some lyrics is it from a Merle Haggard song actually it's imminent okay so this is gonna be a little weird I was listening to the new Eminem song last night have you listened to it with Beyonce um I mean the dudes kind of baring his soul here I just I'm just gonna read it cuz I think it I just really related to it where we are and it's interesting where the song ends so I'll get to that but why are...
expectations so high is it the bar I set my arms I stretch but I can't reach a far cry from it or it's in my grasp but as soon as I grab squeeze I lose my grip like the flying trapeze into the dark I plummet now the sky's blackening I know the marks hi butterflies were part of my stomach so you got this dude who is the the like the highest-grossing artist in history I think he's got there's like some crazy stat that he's like the best selling artist ever in in I don't know Jacob can you look that up whatever it is cuz I don't know how he's beaten Michael Jackson but there's some sort of there's some mind-blowing stat that I'm sure I'm getting wrong but you talk about this guy you know talking about the expectations is it based on for his for his next rhyme and the butterflies in his stomach you know I don't know all the lyrics witness a little it's a little risky to just read Eminem lyrics blindly I've only heard this song once but it's the curse of the standard that the first Mathers disc set always in search of the verse that I haven't spit yet will this step just be another misstep to tarnish whatever the legacy love or respect I've garnered the rhyme has to be perfect the delivery flawless and it always feels like I'm hitting the mark till I go sit in the car listen and pick it apart hmm like this is garbage God's given me all this still I feel no different regardless you know it's I...
definitely feel that way it's like we make this stuff when we try so hard and then it's like it's just not as good as it used to be well and here's something that I think a lot of people I hear people say this about people like Eminem who've got this been around for a long time and have been really successful just like this guy's got more money than God he doesn't need to work another day in his life why doesn't this guy just sit out in his backyard and paint right it's like the only person who would actually say that is a non creative person I don't I truly don't believe that anyone's non-creative we said in our book that everyone's creative it's just people don't know it yet it's like people who say I don't remember my dreams are people who say I don't dream you do dream you just don't remember them is some part of

your

brain you have to unlock but I think that this accusation our this expectation that when somebody has seen some kind of success that why do you sit around and this is not we're not anything like Eminem that's that's again we're not the Wright brothers and we're not Eminem but the reason that he's sitting there toiling over this bar that he set is because he never did it to be successful he never did it for the money he did it because he can't help it he's in search of the next lyric he's in search of the next bar that he's gonna spit and...
that's what that's what keeps any creator going is like you just what is the next thing that we're gonna do what is the next thing that's gonna connect and is it you know we ever gonna connect like we used to connect that's the fear that every every single artist has and I think that when you're doing it in a place that is it's just the

feedback

is so immediate and so raw and I mean it's not the same for a guy like him because he's not you know but because he's so huge and so big the amount of

feedback

is just an avalanche of

feedback

so he discs he can read a magazine to see what we we're not in magazines so we can't see what people think about us disease we just look at YouTube comp Annie has to craft an album I mean even in a world of single streaming he has to craft an album where it's like I went away I worked on this thing I came back and I'm slapping it down on

your

counter and he can't change it once it's out there no that's the luxury we have we can change it what was the stat that's selling hip hop artists in the world best selling artist of the 2000s yep that's what it was I knew it I knew I had to be related to some yeah mm I mean he goes on he his third verse he gets even more specific about things that he's done and then he like turns his his mind alike what when this is over because it will be it's like as yesterday fades and The Dresden Home is burnt to the ground and all...
that's left of my house is lon the crowds are gone and it's time to wash out the blonde sales declined the curtains drawn they're closing the set I'm still poking my head out from behind from out behind and everyone who has doubt remind now take

your

best rhyme out do it now do it a thousand times now let him tell you the world no longer cares or gives a F about

your

rhymes he's basically saying all right you're gonna try it after me and the same thing is gonna happen to you and as I grow out of sight out of mind I might go out of mine he might go crazy cuz how do I ever let this might go without a fight when I made an effing tightrope out of twine but when I do fall from these Heights though I'll be fine I won't pout or cry or spiral down or whine but I'll decide if it's my final bow this time around cuz and then Beyonce sings Beyonce cuz I'm only human just like you I've made my mistakes oh if you only knew I don't think you should believe in me the way you do coz I'm terrified to let you down oh if I walked on water I would drown and then he's and then the very end he's like cuz I'm just a man but as long as I got a mic I'm godlike so me and you are not alike I wrote Stan and then at the end he's like I'm still fighting so it's like goes right back in he knows there's gonna be an end but like I feel like that's that's that's where we are very much engaged in a in a creative...
fight I don't think it's a fight with commenters I don't think it's a fight with critics I don't think it's a fight with anybody's

feedback

I think it's a fight with the creative goal that we set for ourself with ourselves it's just it's a fight with a mountain that we have created to say okay we are now going to climb this hill and so I really think that's it I don't think it's that we're turn you know we get frustrated with with people but and what would comments and

feedback

but it's ultimately a lot of it taps into a fear that we're not gonna be able to accomplish what we've set out to accomplish and that may be embarrassing or it may be worse it may put our livelihood or our kids or grandkids that we don't even have yet at least as far as I know in in jeopardy in some way and it's not irrational fear is an irrational fear well it's a rush but it's a fight that we're but the fight that we're engaged in is creating something that's going to express who we are make money in the process in you know in a way that we're not gonna apologize for to accomplish more of our creative vision and we don't know if we can accomplish it there's no guarantee that it's gonna work when people say you guys just killed GMM maybe we maybe we have I don't believe that we have we wouldn't do this if we thought that that's what we were doing that's not why we made this...
decision but the fact is is that there's no guarantee that this is gonna work we could have already peaked everything's gonna be okay it will be okay but we're not going to stop behaving the way that we've behaved all this this time we're not gonna stop pushing and trying something new we're not gonna stop creating and we're not going to stop trying to make that next piece of content that's gonna be better than the last one that process is never gonna continue now we will get we are old we're gonna continue to get old and older and more out of touch and more irrelevant and then we'll be like David Crosby's latest down which I made Linc listen to David Crosby's album called sky trails I think we're in an integer so do

your

self a favor and go listen to that just as an example of where things can end up we love you guys we appreciate

your

support and yeah I think um but that's not specifically what we're asking for I think we're just we appreciate you being along for the ride we don't want

your

sympathy and we don't want

your

sympathy likes and we don't want

your

defense that's it this is just hey we're we want to be authentic that's one of the things that we do on air biscuits and everything that we do but especially here there's no there's no script there's no plan this is just very raw what we've been thinking about and feeling and we wanted to share it with you guys but...
don't worry about us it's okay we're gonna be just fine we'll talk at you next week