Our Honest Response to Your Feedback

welcome to ear cookies i'm link and i'm rhett this week on the low lighting roundtable we're going to talk about the new mythical good day but more specifically the

response

we've gotten to the new mythical good day and how the creators have been taking it and how humans have been taking it, we've really been taking it right in the ear, here's the spoiler alert, uh, we haven't been taking it that well, no, uh, well, it's kind of interesting. we'll get into all that, but hey, we should understand, yeah, we're not going to get into all that right now, okay, after a couple of episodes, in a good mythic episode that we had, we addressed some comments about the show.

Being longer with four videos with different things happening, it's amazing how good I felt after recording that video, but it wasn't up yet and I was just giving um. I just felt like it was

honest

and addressing some misconceptions and you. I know it's something we've done before and then when it comes out, when something goes wrong that maybe we didn't anticipate and we get negative

feedback

, if we like it, we write a long comment and explain ourselves or if we do a vlog. or do like we did in the kindness game and explain to ourselves that we tend to be on the same page with the audience and, anticipating that, I felt better because I'm like, oh God, I just wish I could respond to all these comments um but I think I what we're doing and I don't and I think this I don't know if that that just that didn't put an end to it so I think this is an opportunity for us to talk at length about it and even more episodes have come out and more comments have come in and the conversation continues, so yeah, I think we can put another data point, you know, we can talk even more, uh, I don't want to say. candidly because we spoke very candidly and yes more, but I think we'll speak a little more candidly in terms of our feelings about it because we haven't legitimately spoken just a second ago We said, oh, we have to make an air cookie, um , and we said, well, let's talk about how we've been processing this whole gmm thing and we like the

feedback

and how we've been handling it, the conversations we've been having. because for a couple of minutes, yeah, but then we thought no, let's take all this time, yeah, we thought we could do the intro, but we're going to do everything, so we haven't planned what we're going to do.

I'm going to say it again, this is one of the best things about

your

cookies. I hope from

your

perspective it's like, um, this is like a real-time processing of how all the things and, of course, we're recording this. uh about a week and a half before it goes up so who knows what will happen in the next week and a half week, but this is where we're processing the mythical good mornings a week and a half later. The new format has received so much feedback from people, so maybe we'll take a step back to set the table.

I'm assuming as a listener you've seen the episodes and even seen us give feedback along those lines. well mythical more where we said our

response

to your comments or whatever I think that's what we call it or something very similar to that but for many and some then some of this is by way of review but for many many months we have been planning the expansion of good mythical days without making an announcement about it um and we knew from the moment that we were going to dramatically change good mythical days by making it longer and dividing it into episode segments by dividing the episode into the segments that It was a danger, we were in a danger zone, oh yeah, you know, because if it ain't broke, don't fix it, and you know you hear this in the comments, it's like if it ain't broke, don't fix it.

We didn't ask for anything different, but we were convinced that we needed to expand the program, we needed to do something good, we needed to do something different more specifically because I think this is one of the things that will hopefully happen through this conversation. those of you who have asked specific questions about why you did this if it's not broken don't fix it then why did you do it? Let's answer that, those of you who have many, many different accusations about you are obviously just doing this for money and you didn't address that in your most sincere good mythical conversation, so it wasn't that sincere because you didn't just come out and admit that you were doing this for money.

Let's talk about that and address it directly, we're okay, great, um and uh again, we don't have an outline, but yeah, yeah, because I've been thinking specifically about those things and I didn't know. I didn't know. we would get a response to our response that was like, come on guys, it's obviously about money, so I just want to talk very candidly about exactly why we're doing this and then and then what? It's been like to process it and first of all, I'm going to go ahead and say we haven't when you look at this mathematically speaking, let's say 500,000 people watch a video out of 500,000 people who watch a video, a couple thousand people comment , out of a couple thousand people commenting, a couple hundred people say something negative, actually express it and it might be me being generous, it might be less than a hundred and then of course some people downvote them. they comment or respond to them, but if you just look at the percentage, you're talking about 500,000 people and you're talking about about 100 people who are vocalizing something negative in a video from a percentage point of view that you're still talking about. a fraction of one percent of people are vocalizing, so it's important for us to put those things in perspective because many of you have said very positive things, so I just want to say from the beginning that, first of all, thank you to everyone who's been very positive, we're not asking you to be positive, that's not why we do anything, we don't get upset when we get negative comments, um, and we say why are people so hard on us, why don't we Everyone can like all that.

No, we know the game we're playing, we've been playing it for 11 years, we make videos on the internet, so we know this is a two-way conversation and we know our content is determined by audience reaction. I'm very familiar with that, but I think you might be interested in knowing how we process it and how we balance the emotional toll that negativity takes on a creator's work with the kind of challenge and opportunity it presents because I think that's the job. from every creator, but especially from people who create things on the internet, so I think there's a whole mentality involved in this that developed over a decade of doing this and there have been big waves that have crashed against us. to help shape who we are and this is the last wave, um, and we're in the middle of it coming upon us and I think it would be an interesting image to break down that, uh, what it's like to have the ocean crash into your face, well, I think it's one thing to try to identify and as we can talk to each other, we can help figure this out and what is an emotional response and what is an unproductive response.

What is an unproductive response and what do you know? So I think there's an instinctive fear response that we feel a handful of times or at least articulate to each other, that's man. that we've built into this program that's been successful, we've killed it, you know, we've literally asked ourselves that that's come up in the conversation and it's not just us articulating the fear that that might be happening, you know, and that's a fear,

honest

ly, that's always been there with everything we've done, but there's more fear when you have a thing that has a thousand episodes and then you play with it and then people say that after you release the first video there are people that say, well , you lost a subscriber. is that first you know it's like the first response to that is emotional and it's a fear response like oh my gosh if that person said that how many other people are actually saying that and then people go beyond that I mean some? people rate their commitment before rating they express their discomfort i have been watching with my family yes for the last four years or since season x and now we are officially as a family leaving the fold we are no longer going to see mythical good days if this is what has become and literally on the first day and before the first day and before we rationally engage with it, we become emotionally invested like the moment you read that, especially when you scroll and your eyes take in everything that could be your worst fear and just to give you an idea of ​​how this happens, legitimately, literally, how this happens, at least for me, it was last Monday morning, I woke up to my alarm at 6:30 and I thought for a second , you know I could, I could. just get up, the healthy thing would probably be to just get up, take a shower, have breakfast, go to work and then process people's response, but of course we also had to get the mythical good mornings of that day correct so that the day when it was thrown out one day. that we were doing more and more, um and we knew we had to check the comments to see if there were any adjustments we could make for what we were about to film and oh well, how I was is like I didn't, I didn't get up, I turned around because my alarm is my phone, which is probably a mistake in itself and I didn't do that for a while, but then I did it again and like that.

You know, I turned off the alarm and then I was like, "Oh, here we go." , and I play that first video and I immediately see that you know the show has been up for about three and a half hours at 6:30 our. time, and I immediately see a very large percentage of Dislikes, you know, normally we would get, I don't know if I wake up and see more than 100 Dislikes on something traditionally, at that point I feel like there's something wrong. Are we doing wrong? Do we say something? Are cat lovers upset again? Do you know what we have done? and because and you say that because that's what you saw this morning, like now all mythical beasts, cat lovers just aren't. able to take a decimated joke, I won't go into that now guys, I wish no harm on cats, I just think it's funny to act the way I do and get their responses, that's for another discussion, but then it turns out it's not.

At this point in our emotional state it's not funny to receive those responses, no it's not, but I see the negativity and then I start looking at the comments and interestingly the first thing I see is a lot of people talking about enlightenment and enlightenment. color and the sound and I think there might be a lot of comments like guys how the hell would you think this is better? How could you let this happen? How could this happen? How could you be so excited about something new? and then it looks and sounds like this, you know, it's a good question, it's actually a very good question, um, but I will say that when this is not a defense, it's just an explanation when something has so many moving parts and has changed so significantly. . the back end to accommodate what we're trying to accomplish, there are things that honestly get overlooked and it may seem crazy for something like that to happen, I can honestly say that because of the schedule and the way everything worked out that in We didn't actually see exactly what it was going to look like before it went up, and I think we have a lot of new members on the team and a lot of things going on and a lot of moving parts and not everyone really appreciated how it was important that that first episode looked and felt exactly like it did. that you knew and loved with gmm, we had communicated that, but I think it is not for everyone, it is difficult for anyone, we have experienced that and we anticipate it. experience, but it was difficult to convey that it's like going, it's like you have a favorite dish, you have a burger made by a fast food chain in a very particular way and the special sauce has a very particular flavor and the burger is a certain way and suddenly you show up one day and they tell you that the big mac or whatever is better and you say but you changed the damn special sauce and the meat is different now this is not better.

Why did everyone love it? Why are they changing it? Great legitimate questions, but I think the answer is that we changed a decent amount of the equipment that we used to make the burger, but our goal was to make the same burger, yeah, yeah. we just didn't do it, I'll just say it's very difficult to anticipate that some changes in the equipment would make the burger feel, taste and experience and this is different. I think that's a good analogy and it's very frustrating when it's like, oh my God, it's like, that's something that we knew we didn't intentionally want to change and I know that's very important in the comments, it's like, oh, you know, at the It's like we agree 100% and we're fixing that as soon as we can.

Let me tell you, I think the fast food restaurant analogy will hold up in several of these respects, including the whole money thing, which we'll get to in a second, but it doesn't. What we wanted to change the burger special is we wanted to introduce new items to the menu in addition to the burger, yes, and in order to do that we had to hire people and we had to set up new systems and initially the burger that you knew and loved was compromised andwe looked, you know, unintentionally, unintentionally, we learned a lot about ourselves. I've learned a lot of lessons already, but I know that on some of these, first of all, the color has been updated, the color is still being tweaked, we're still tweaking things again, it's new lights and there are new cameras that ultimately , ultimately they are much better and I think they can create a much better experience, ultimately it is 4k and not everyone watches in 4k, I understand that, but we are future-proofing the show, but we keep tweaking it, especially that first part. of the show goes back to that place where it's like that's the burger that I know and love and then, but now I have these new menu items that have been added to it, um, that's the intention, that's the plan, um, but We recognize that that's not exactly what happened and um, the burger didn't taste that good, yeah, we get it, look, act when we watched the first two episodes.

Can you think you can see, can you see when? You don't feel comfortable or when there's something we're thinking about, you know? I actually saw a very interesting interview with John Lithgow talking about uh, I've told you about this, but talking about getting ready to film Dad's House as well and how with Marky Mark. and will ferrell and mel gibson, yeah, and how they all lived together for a week before shooting the movie to get comfortable with each other because, quote, you can't make a great comedy if you feel threatened and I thought that It was very profound because I totally understood what he meant in our career, we've been in situations so many times, especially if you show up on a set somewhere and say this is your first day working with this director, this is your first time. who works with this actor, um.

Especially as a buddy system situation and we meet someone for the first time and then 15 minutes later we act against them because we don't operate on the budgets to go camping with someone for a week before starting production nor do we have the time , but I totally relate to that because if you feel any kind of discomfort or fear and we were on this new set, which looks a lot like the old set, but it's new and there were new ones. the same old people but now new people besides them filming us everything you saw was supposed to look the same but not everything yeah but everything we saw looked dramatically different and the day before filming the first episode was the first .

The day we sat in the chairs most of the day and we liked to modify things, but at a certain point you just have to do it, man, and it was um, we weren't as ready as I wanted, yeah, I mean, I think, and you never. Yeah, well, that's the first day, looking back, and we talked about this, we told you guys a lot, we talked about this quite a bit on tour, the combination of writing the book and then going on tour, ending up with buddy system and in the initial gmm 22 we call it gm 22 because it adds up to at least 22 minutes, this was ultimately too much for us in the way all these things came together because usually I think we were coming back from a trip to Texas and Basically, one day I went back and looked at the new set and then filmed the show, and that's not the ideal way we would have done things, especially in hindsight, when we looked at ourselves and thought we just weren't in the groove and we didn't complete we weren't comfortable we felt threatened, I know it can be hard for non-artists to understand, but you know how you act differently around friends and then around strangers, and there's a level of comfort that's okay.

These people know me and they know that they appreciate me for who I am and I can be myself and I can hear those things translated into performance, especially with the type of show that we do, which is designed to be rooted in a kind of authentic experience of our part and you know what I think, a positive side is that I think we really grew to appreciate one of the strengths, the strengths I can't speak to, we really grew to appreciate one of the strengths of our program, which is honesty, you know. I mean, again, there's a collective wisdom that we try to draw from the comments and when words like sincere sincerity or candid or honest or honesty come up it's like okay, that's something that I think we embody, but I think we're much more familiar with that, being the cornerstone of what our show is, a level of honesty, um, in our performance, which is actually a performance, it may not even be a performance, but you don't know what I'm saying, actually it's not 100% acting it's like it's honest and it's real there's a real conversation we're being ourselves there's real comments we're reacting in the moment and you know what we are every second we film something we are still thinking about if this can be more honest oh yeah because we want it to be fun we want it to be great we want it to be the best we want it to be awesome uh you know you're thinking about all these things and we We're trying a lot of different things on this in the different segments and it's funny to think about it.

I'm honest, yes, but it's a nice byproduct of this in terms of knowing that it's the cornerstone of how we interact. with our program and yeah, well, let's talk about why because I think people might keep asking, but, but why would you do this? um and we haven't even talked about what we're going to say here, so um, I mean, come on. I'll just start by saying that before this opportunity arose to do this expanded gmm, um Lincoln and I were having discussions about when is good, mythic, what's the name of our show, good morning mythic, good morning mystic, good morning mystic, uh, when would the mythical good days be. end now, you know, if we had talked about what we were going to talk about before we were now talking about it, we probably would have, I would have convinced myself that you didn't say what you just said right because I think and that's why I don't I said it and I and no, I think in the end I would have said yes, we should just talk about it.

I mean, I only talked about honesty for the last few minutes, so I'm glad you said that. but again it makes me nervous that suddenly you're nervous like what you were thinking were they thinking about quitting good morning mythical or are they thinking about quitting smoking right now I'll tell you quitting smoking is the furthest thing from my mind right now oh, of course, but because of what we've done, but because of this and that was the exact reason why let me qualify because this is super honest so I remember over a year ago I started the conversation and again, this is the most frequent.

It's going to come from me because I'm right, I'm always living in the next moment and I'm living in the security of something that works, yeah, and I, like that, and I want to talk about it, let's get into it all. the money stuff and the why because I think it's in our DNA so the reason I was starting a conversation over a year ago was just saying I think we should set an end date and I didn't necessarily rule one out. times and it wasn't months, it was years an end date for a mythical good day because the nature of what we do and who we are is that we create and evolve and change and embark on new challenges and that's what Get off and that's what we are and I know people don't want to hear that and people say, but this show means a lot to me and why would you abandon us?

It's and you know it's hard because we do it. I understand that what we do for some people is almost like a service that we are in the service industry of what we do and we give something to you, but I'll be quite honest and say I'm not going to do that. at the expense of my personal sanity, at the expense of my family's sanity or health and also the reason we started good mythical days is because it was something new, a new challenge to embark on and I believe that everything in life should We have a beginning, a middle and an end, and I don't know when the end will come of whatever we're doing, but it's in our nature to say not to let something fade into oblivion, but to really, really do something.

Well, for a certain period of time and then when it's time to finish, let's finish and try something new and I've always approached things like that, I might start some of that, but that doesn't mean That's not the way you approach things. things, sometimes you may need convincing, but it's also in your nature. I remember one of the main conversations we were having and if you could guess when this conversation happened, well, me. I'm about to tell you, so go ahead and guess in your mind that it was on the way back from Venice Beach after we were filming the roller skating scene from the first season of Buddy System, so we're talking about a year and Half a time ago, guys, we were talking about how much longer, yeah, well, because we had taken a break from Good Morning, Good Mother, to shoot the buddy system and we were really enjoying doing it, it was like it was super attractive for us.

It was like a new muscle was a new part of our brain, it was being challenged and awakened, but we were talking about what we had to talk about getting back to the good old mythical duel because we knew we had to have some preliminary discussions about what's going to happen. You know, the conversation we normally have about what's going to change, what's good, what we want to bring to the table when we start filming the next season and the energy we brought to it was that I just don't want to talk about it. I don't know if I want to do it, you know, we knew we were going to do it, but we were being honest about how excited we were to do it and it was and it was because it was getting back to the same thing. we had done a lot and it's really going to be the same how many things we can keep eating yeah, I mean we're specifically talking about those things and well, and this goes and this actually talks just briefly in the sidebar, it talks to the critics that a lot People have had about mythical good days over the years and I see these comments filtering in with everything else that's going on now, it's like why don't they go back to what the show was?

Initially just two guys, two friends talking to each other, well guys, we've been over that for several seasons now and the very simple reaction is we don't want to, we don't want to. doing that five times a week that's not what we wanted to do it's fun and we quickly ran out of stories to tell and things to talk about and we needed things to do and that's where the show became that same conversation I proposed that I was like not in the fall, but then in January, let's go back and just let this be basic and let's do it kind of because at least it'll shake us up and it'll be like there won't be anything.

It's not about anything we do besides the thoughts in our minds and the words that come out of our mouths, by the way, a lot of which we've then channeled into ear cookies, yeah, and we get excited about it, so no. it's that we were. I'm not excited about having conversations like we're having now um, but we talked about it and then that was the bottom line, but we also can't, we can't take a step back, but we also remember what it was. It was like doing it right, um, like that, and before we specifically get into the very specific catalyst that led to why we're doing four videos a day and why you watch YouTube originals, everyone's like, Why do I watch YouTube originals on every miniature that we see?

I'm going to explain all of that, but I just want to talk quickly about our trip to DC and how we went to the air and space museum and spent a lot of time at the Wright Brothers exhibit and it's a lot of things. kind of crystallize in my mind how I wanted to explain what we do now let me start at the top by saying that comparing us to the Wright brothers is inherently pretentious uh and that's not what I'm not saying that we're doing something as important as building an airplane, uh , we're not inventing a whole new industry, we're just making videos on the internet and the ones that get the most views are the ones where Link vomits, okay, this isn't something fancy.

There is nothing to praise, we are just having a lot of fun on the Internet and finding a loophole and getting paid very well for doing this. That's the honest truth, but we played the Wright Brothers once. point in an epic rap battle, so we got some rights and they, the first flight was in our home state, it was even though they're from Ohio and we know the people of Ohio claim them, there's a kindred spirit that they did it. North Carolina, so fuck you, Ohio, but yeah, they have this room that tells you what they were like as people and then the different stages of invention that led to the first powered airplane and the whole first airplane, and it's there, guys. , the literal airplane, all the things in this particular exhibit, I think the reason it resonates so much with us is because you have these two guys who are brothers, who have known each other their entire lives, which is a great way of describing ourselves as a married couple or as brothers more than friends, what about married brothers, married brothers, are we, incestuous brothers?

Oh oh,I took a left turn and I'm also working on something that doesn't have an incredible amount of outside influence or precedent, so yeah, it's like two guys in a room, batting things back and forth and constantly updating things and trying of improving them and having a goal in mind and just working and probably fighting a lot and arguing about which was a very compelling story and then we saw the different iterations of flying and one of the first things they did, of course, at the beginning they were bicycle mechanics , but then they went from being interested in bikes to being like, "Okay, let's figure out this flying thing," and I'm sure they were amazing bike mechanics and I'm sure they were doing amazing things in the bike world. bike and me I'm sure there were people who loved what they did with bicycles, but they weren't meant to continue making bicycles because it was in their nature to try to transfer to the plane and I'm sure when they started experimenting with flying there were people that he loved his bikes and got really mad at them again.

This is a pretentious analogy. I don't think what we're doing is as significant as going from bikes to flying, but stay with me, stop being so pretentious. when they got to this point where at one point they invented a kite which was a two-winged kite that was there on display in this museum, and this is the beginning of how they discovered gliding and the power of a wing long before they They came to propel, you know, a real airplane with auditory steering or yeah, or steering or a person on it and I'm sure that kite was cool and I'm sure there were people who loved that kite and we It's like This was the best thing you guys invented, this amazing double wing kite, somehow you're asking us to keep doing exactly the same show to make exactly the same product exactly the same way that people like it, it's like telling the Wright brothers that stopping with a bike or stopping with the farewell wing, it's in their nature to continue to iterate to learn how to move to do things that could potentially fail, I mean, they took a big risk when they stopped doing a very, very reliable business and they started trying. to do something that was pretty crazy and crazy and people could get hurt and people could fail and other people could beat them, but it wasn't like they just started out and said, "hey, wouldn't it be cool to make an airplane?" That's not how this all works and I think if you're a creative person I think you'll relate to this.

You can't help but create and innovate. If you are creative, you are not doing something to try to satisfy someone. nebulous goal you're not doing something to try to meet someone's expectations no you're literally doing it because you can't help it the reason why good morning mythical has changed the reason we start tomorrow mythical the reason we did it buddy system the reason I wrote the book the reason we toured the reason we're doing whatever we do next year is because we can't help it, honestly, we can't help it, that's the starting point of everything we do.

It's in our DNA that we are made to do these kinds of things and to create and innovate and we can't stop it, the hard thing is when you fail, I mean, it was fascinating that once they did it, it was after they had patented the airplane. They started meeting with people, of course, the first way to make money is through the military exploits of an airplane and they were doing a demo where they took a guy who was a potential military buyer and they're like flying them and show them the capabilities and they crash and kill the guy that died and orville was very, very seriously injured in that too and thank God our failures are not life or death, but for us on an emotional level sometimes they feel that somehow, We have felt like this every day because, well, I won't say every day, but I would say that every day that we film there is at least something or that we are trying something in a segment that is not what the mythical good days are.

Has it ever been um it's um it's something new that's experimental and sometimes before we do it we think we have to do it, we can't film this if we don't believe in it, we have to believe in it or it's, that's it' We'll never take off, so say it, and although we believe in everything we do, we also firmly believe that not everything is going to work and in some things we don't believe as unconditionally as in other things, and you know, it's it's hard to give your best and then when and then when it's done that's the next point you're like that that didn't work out and we're not at a point because of the way we've committed In terms of production, we like to build these episodes, we can't, and I mean, this is not ideal , but we can't cut something that you know it is, so there's a positive side to posting something that's like, you know, this isn't ours. best job and the thing is that we are still going to learn something and you can argue that you learn a lot more from failure than from success, but let me tell you, last night was difficult, you know, Stevie gave you a break and she said: The fans are not going to like such and such segment and we think and we are because she saw it and we thought we already knew it and then I say: Can we do it?

No? like I can't make it, you know, so you put it out there and you learn, you learn your lessons, like why are we now, we're inviting more critical feedback that we already know and that's like coming in. A burning building where there's no one to rescue is what it feels like, well, you know, it's like that, it's just for our own pain, let's get back to it, as we see the process of throwing things out there and learning okay, It's okay because I want to continue with the story of yes, why, because I haven't talked about money yet and I know that everyone wants, yes, we should, we should get back to that, because then we've made it clear that From a creative point of view, we are obligated to stay, we have to stay committed, it's what we talk about and that's how we work when we say such bold things in some of their minds like one day gmm will end or we're having that conversation.

It's because we know that when it ends, something else begins and that's what we live for, and there's a balance between wanting to do things that make the public happy because it's amazing how there are people who make daily vlogs and then stop doing it. and then people can love you so much and the day you change what you've been giving them, they become a drug addict whose supply has suddenly been taken away, you know, and they become like We read drug dealers in this analogy and suddenly they hate the drug dealer, which is why we've seen a million times how quickly an audience turns on you and starts making all kinds of accusations about how you got to hollywood you've lost focus you're no longer rooted you forgot who you're you forgot where you come from it's all about money and this to start dumping judgment on you and you might know I love the relationship we have with the fans and I love the fact that we get feedback and they've made all of this possible.

We couldn't two guys just hanging out in a room being fun with each other it's not a job unless there are people to watch them with and then sell advertising that's how this all works but it's nice to be completely honest it sucks to know that the day you remove something or change something, the avalanche begins and it was never dealt with. liking it was about liking what they were giving you um and I know there are a lot of mythical beasts that it's not about that at all and they're going to support you through everything and they'll understand this, but there's a lot of things that there are.

A lot of people out there that it's a transactional relationship that we produce, they consume and the moment we change that, they consume, they get very angry with the producer and it's just a reality and I'm not complaining. complaining about that we sign up for this is simply an unfortunate reality of humanity that does not exist it is not a relationship of love it is a relationship of consumption and the moment it changes they become very angry consumers I understand it is simply an unfortunate reality, but let's talk specifically about the money, because I think those people who are raising this particular accusation, be honest, guys, they did this to get more ad revenue four times the videos, four times the ad revenue.

I think that's what I would dare to do. Saying that the people who have made that accusation are not particularly creative people and they are definitely not business owners. It's interesting to run a creative business when your business is entertaining people. There are two things you must constantly weigh. The first thing you have to weigh is whether you are creating something that will be well received, for example, whether you are doing a good job creating what you are supposed to use to entertain people, but the second thing you have to ask and you have to do. these questions together at the same time every time.

Is this a financially responsible choice? And especially when you get to a place that we are in now where it's not just two guys, it's a This is a corporation, it's been a corporation for years, like seven years, but now it's a place where a lot of people work, a lot of people depend on of their livelihood, there are dozens and dozens of people who work in mythical entertainment, so everything. not only we're not just these guys that come in and say on a whim this is what we want to do today guys uh no, every decision we make weighs how our company and the people who work here are going to be affected and, frankly, what it's going to look like. affected our future and how my children's college education will be affected and how my retirement will be affected, that's why we didn't make a decision that we don't consider financially responsible, that doesn't mean we don't take risks, all of this was a risk, but yes , when you say this is all about the money, I would say that, uh, it's not, it's definitely not just about the money, but we do believe that This was a wise long-term financial decision, but that's not what the motivated because we, the creatives, are the first thing that gets us going and then we make sure that this decision is financially responsible, but the details of the decision I think I should just explain and I would just say that from a business point of view, the The reason Google and YouTube want to invest in this is that they have their interest and we now have our interest.

For them, their interest is to attract. sponsors and add investments to youtube so they can earn more money now. I'm not going to say that that is your only interest. I'm not them, but it can't be done. We're still at a point in the industry where "We're trying to help potential sponsors understand that sponsoring Internet content is just as valuable or, I would say, more valuable than a TV ad or a radio ad or any other type of advertising." billboard that people advertise behind a spot on the bus bench, whatever it is, and if you have a lot of shareable videos, like on the Internet, you know it's just people with the money. they're just thinking, well, I'm not going to do it, they just won't understand it yet, but if you start saying, okay, there's original programming, you understand that on Amazon you understand that on Netflix now advertiser, well, youtube, this is youtube talking , we have that too and we're creating properties that have more engagement and more is more is you.

You have a more powerful opportunity to reach people with your ad here than in those places, but what helps it fit into place for them. it's whether it's a show, whether it's like a half-hour show, and that's why they came to us with the opportunity. to do it and they came to us, they came to us at one point and when they allowed me to say and our interest in responding to that was that we want to continue to shape the entertainment landscape, you know, I would love to do it. Fast forward a few years and there are people creating content that is considered as legitimate a form of entertainment as the way people think about Game of Thrones or any unscripted show that is storage wars. or whatever's going on in the world of unscripted entertainment on cable TV uh that was big a few years ago right we're excited again as part of the experimentation and helping to create things that shape the landscape and I think that if we kept making those short videos, we wouldn't achieve what this could do: make legitimately mythical good morning what most people, not just advertisers, would consider a show and not just a coming Internet video. every day because they came to us at a time when, like I said, we were having conversations about when is this going to end, this is all this show can be and then right when we're having those conversations.

YouTube comes out and says, " "We're looking to invest in some original YouTube programming that wouldn't be behind the paywall like YouTube Red so people don't have to pay for it. That's never going to happen with good methods." a non-beginner, yeah, yeah, good morning mythical, it's the kind of program that will always be free, so this is not like, oh, the firststep and the next will be the red youtube program, without a buddy system, it is the type of program that is financed in a different way and has to be behind the paywall. Good morning, mythical, it's not, but they came to us and told us that we want to help them make this show something bigger than something that will be even more a part of the culture. conversation and I think this will answer some of your questions because people are saying, well, YouTube is making them do this. youtube has changed the color. someone on youtube said it should be yellow.

No, the interesting thing is that we are 100% in charge of creativity. uh we can't do anything they say, okay that's going to piss off an advertiser, but we don't do that anyway, we've never liked not to do things that are questionable and controversial, that's why advertisers have I always had a home in our program, but they said we just wanted to give them the resources they need to do whatever they want, so the four full videos a day, specifically what each video includes, what we're trying to do. do with each segment what we are going to continue to try to do everything comes from us and our team and the team you guys have always been there, we have complemented that team and we have brought in new people to get more ideas, but this is not a youtube it's sitting there waiting oh change this let's make it sound different let's make it sound like it's further away because that's what youtube is all about let's make it more yellow because yellow is the new youtube no Guys, those were things that happened as a result of a lot of things happening at the same time and we lost the ability to control each element, but very quickly we corrected some of those technical things, but we are who's who.

We said yes, so we dictated that it was uh, all the creativity in the show comes from us and our team, but in the same way that it's always been, yes, and we said yes to the opportunity because we wanted to develop the program by all the reasons we talked about and just to add more to it, add more sides to the fast food menu of the mythical good ol' days, maybe even turn it into a sit-down restaurant experience, but to keep pushing it forward we wanted to, we knew we had to do it. make them segments you know the original assumption was well you're just going to have a long video well we made it's called the mythical show and we said your half hour without having to click on the internet well you know what it turns out people wanted .

When we clicked on the Internet we were wrong, it was a lesson we learned that nothing is achieved when you have a great 22 to 30 minute video of honking, so we knew about it as much as another uninitiated could. I didn't enter into this deal unless each segment was its own video. I wanted people to be able to experience it the same way you experience any video that's about one thing, so they also wanted it to be a show where you could watch them together every day, so I mean every segment had to be able to trend. , it had to be able to be shared and commented on and yes, again, and I think that working within the YouTube ecosystem now is what we ask of YouTube and that.

We're still working on making these four videos plus one, which is good, mythical, more work in a way that it doesn't feel more like a show and that the ones that play like that are. product changes that are still being worked on so you know, now we have it set up so you click on the green video and that puts you in order and sometimes that particular episode, uh, designation tool, that segment designation tool. It's not up and running because there are a lot of things that have to happen, there are technical things that are being worked out every time you are innovating and trying something new, sometimes you may find that you are a little bit ahead of the technology that we have.

We've seen this a million different times and that's going to be frustrating for your experience, but it'll all work out because we'll never get there if we don't start going there, you'll never get there unless you start going. but I think it's interesting to talk about the comments that we've gotten about that, like people saying things like guys just put it in one video, guys just put it in one video and then they also post all the other videos on their I like that the Avett brothers say that people love to talk about things they don't know.

People love to talk about things they don't know about one of my favorite lyrics and we're guilty of that a lot of the time, but YouTube commenters are very. Especially guilty that people love to start offering their opinion. In fact, I saw a comment that said, "You guys should do it." He actually set a schedule for how we were supposed to shoot our videos during the day. a video then takes a break for an hour then records another video then takes a break for an hour it's like the audacity that people have to start giving suggestions like we haven't thought about a lot of these things, sometimes it's mind-blowing, uh , sorry I'm frustrated by that but it's crazy but specifically the people who have said make one long video and don't break it up don't stop to consider exactly what link was just presented, as if we know how YouTube works and so we've been doing this.

We've known for a long time that if you upload a video that has a lot of different things and it's not about one thing, it doesn't have the reach that it could have because yeah, we want it to have a lot of points of view and we want it to work and we want it to work. be financially sustainable, that's why we made the decisions we made and we faced some challenges with the product, but those challenges will be overcome, but it's just amazing to me. how quickly people start throwing things and I would just encourage people to say, why don't I stop and think maybe you thought about this particular thing or maybe I should pose this as a question?

Well, you can get frustrated with those comments, but those are the ones that are easy to ignore, you can ignore them, so there's no truth, I just don't think, I don't think we should, we should insist on that to change the conversation, I'll say that. question mark amount of time on the road um if we, good morning mythical, this new version of the program is not better than the previous version, then we have failed and that depends on us, yes, now on both of us, it is definitely not guaranteed that works, no. Now that it is a risk, the difficult thing is what is going to happen, how long it will take us to resolve it sufficiently.

You know, we say something and that's why we're still in a scary place and it's weird because well, we say things like well, if we do the first video, what we call block a, the first segment of the show, if we give them basically the same experience as mythical good morning, this is what we talked about before, I think that merged more in our minds even since then they don't know, you know, if it's seven minutes we get complaints, it's like, well, we have to make sure that we're doing it, we need to make that first video the best video possible and we should probably have an app.

They want it to be a little longer than the shorter versions we are making. Sometimes it's strange because we didn't make them so short intentionally. I don't think it's anything like that. It happened, I think I actually think we did, I think with the weird ways of opening a cereal box we made three before we made it, we would make four or five and you know, if we used to make five and now we made three, maybe we will. . Make four, well, you know, those are reasonable adjustments that we'll make and I think in the short term we just need to make sure that if we say okay, the first video is basically going to be the old gmm. experience and then we add the sides to your meal that you didn't get before, then it's just a question of those other things that we're adding, do you over time find yourself craving those and if you don't have them, then that's our problem and that's our challenge, as you know, it's frustrating to overcome the hurdles of transitioning from technical things, color, sound and you know things that you'll never need to know on the back of um, how things work now so that you have the experience that you want , but once you get through it, it's like we're actually going to create a show that's good, I mean, why, this is the second segment, it's the third section, let me tell you that.

I think well, about two things number one, I don't think we're done with the money question, oh, you want to get back to that, okay, so let's pause my question, let's get back to the money questions, because I I was preparing for something. and never let me get there yeah so I want to answer that properly because people are going to say you're still dodging the question so we want to make money is that I mean uh no that's not uh so we can have a sustainable company that will outlive us, we want it to be financially sustainable, running a company of this size requires money, so every decision we make we make sure that it will ultimately be a better financial decision than the last. decision that does not motivate initial decisions we said it a long time ago we sat down many years ago and said that the only rule in this business is that we never make a decision just for the money we will never do something just for the money we are guided by our creative inclinations , but then you can bet your ass we'll take the best offer we have.

We go with the publisher that offers us the best deal. We go with the provider that offers us the best contract. because we are responsible business people and that's the way we operate, given that also people will let us do what we want to do creatively, which is definitely the case with what we're doing with youtube, but I will say that. We don't go to Calabasas and buy seven million dollar houses, that's not how we operate, okay, there are YouTubers that do that, we've never lived a lifestyle that was like, hey, let's get this much money out of this company. uh and hire as few people as possible so we can become rich fat dads uh that's not how we operate, that's not what we like, um, we make a lot of money doing what we do, but the vast majority of What we earn we reinvest. in this company and other people and other ideas and more of our ideas to try to do the next thing and, while there is no guarantee that this particular move will be more lucrative than if we had never done it, it is not right that we have done it. x amount of money and we are making 10 times more money doing this or we are making 4 times more money, that is definitely not the case if you look closely and it is also a different structure and how all this is happening.

I just think, let me. just finish my thought, finish your thought, so it's not like we're going to make four times as much revenue by doing this. You can see the numbers of how many views we are getting. We don't think that, oh, we get. a million and a half views on a segment every day, if we do four, we'll get six million views, and we know the Internet doesn't work like that, we're not getting as many views on any segment as we would have gotten before, so it's not That's why we are doing what we are doing, if this is successful, we can make more money with this model than with the other, but that is not the motivation to do it and we take all that money and reinvest it back into the company to continue developing new ideas because that's what we're in this for, because we're not in this to buy seven million dollar houses, we're in this to do incredible things that will leave a legacy. why we do what we do, but I also don't think it's fair or you know, putting someone in a position where we're defending our purchases or that's true or honestly criticizing how much other people pay for their homes, I mean you.

You're right, you're right, let's not do that. I just don't believe. I just think that. I'm just saying there's no evidence to say you guys care about money. There is no tangible evidence in our. live if even if but honestly and worry about money if you want, well, I feel like if someone you know, you're giving the illusion to people who spend x amount of dollars on their house wherever it is, I just think that our point is I just don't think you should analyze this is what I think I just did and we've talked about this.

I find it strange that for the restaurant analogy we've talked about if you add something. to the menu and then people show up at the restaurant and say what are they doing adding something to the menu, they're just trying to make more money, it's like, well that's a ridiculous statement, you go back to the chef and say no. I appreciate you adding this to the menu for reasons What if these aren't mythical beasts like those who say this? I like the casual type of comment more, but I just don't want to, I just don't want to do to other creators what we don't want people to do to us, which is evaluate how you spend your money, hey, listen to yourself. you can do it,you can spend your money however you want.

I'm not judging anyone for buying a seven million dollar house. I'm just saying that, but we are being judged. It's not like saying this is all about money. He had a Lamborghini in a seven million dollar house. You might say, "Okay, these guys love money." Let's not hire five more people and get and buy a Lamborghini, yes, but that's not what we do, we hire five more people, that's how we operate. No, I can't fit in a Lamborghini anyway. like making that arrest allegation, we're putting something else on the menu, I don't see why you would complain right and you go back to the chef and say you can complain about how your green beans taste.

Can I, yes, not complain about putting green beans on the menu? Well, it's like going back there and complaining about the new menu items and then the chef says, but it's in my heart to make chicken nuggets, it's in my heart to add chicken nuggets to the menu. and yes, if the chicken nuggets sell well, we will make more money and maybe we can open another restaurant and that is good for the economy and it is good for you and that gives you more options and buy a restaurant closer to you and for right, I want to buy a lamborghini, I mean, okay dude, I mean, and these are accusations that are never levied on traditional celebrities, let me say that, like when people find out that an actor gets paid 10 million dollars to make a movie.

They don't say that I'm not going to do it. I'm not going to see his work because they paid him ten million dollars to make that film. I don't like this because it's about every movie you watch with the intention. it's to make money, everything you're a fan of, with very few exceptions, the intention is to make money, if you're supporting someone on Patreon you can say well why don't you do that? Why don't people? only pay you directly for what you are doing well the reason the person is asking you to pay is because the intention is to make money now it may not be the first intention the first intention is probably to be creative or make chicken nuggets or do whatever whatever, but ultimately they can't sustain it and they can't do it because we live in an economy, we live in a world where money is the way we treat each other, it's based on currency.

It's not a barter system, so because there's currency involved, these things have to be financially sustainable and I think a lot of these comments are coming from kids again. I think a lot of comments come from kids who don't understand economics and definitely never run. a business um I guarantee you that there is not a single person that owns a business that has made that accusation um but yeah and that's why we should move on because we're getting nervous but we're not, I just think it's, I think It's worth saying because I saw the comment many times and I took it personally because yes, if you tell me that color is not right, yes, you are right, if you tell me that sound is not right, yes, you are right, We are working on it.

If you tell me that this particular segment isn't funny, yeah, you're probably right because if you don't think it's funny, it's not funny to you and we're going to try to stay funny, but if you say something that's just a blatant lie, know that It's especially disturbing, I agree with that and I've also been upset, I guess I'm worried and I just wanted to say that, your listener right now is probably as frustrated as we are. You know, it's like, here's the thing like we did that vice interview, like within an hour of recording the vlog where we responded to the comments and like I made the comment, um, during that I thought that I didn't know if I was going to start crying, I just had that or if I was just angry or you know it's like when you get so frustrated that you just want to and you find yourself crying like an angry, frustrated cry and that's what I described in the interview Vice and then I get a lot of comments on Twitter that people feel sorry for me and you know we're processing this verbally, but I don't know, it's not like that, I don't want it.

For you guys to feel sorry for us, I don't want you to feel like we're accusing you either, I just want you to know, I just want people who maybe aren't even listening to understand me, so that's the hard part. thing, um, that's good and maybe we'll never be, oh, I thought so, not necessarily this wasn't about trying to change people's minds, I mean, maybe some people's minds will change, but just we want, I mean, for what it's worth. We are verbally processing our experiences as creators and I would like to go back to what I was saying about what our task is and how we interact with that because it is still a very emotional thing, because I think this could be If there is any, I think the person who will benefit more of this is any creative person listening, this is not for people who just criticize things, just to criticize things, this is for the people who you're going to go to. and you're going to do something creative and you're going to be subject to the same kind of scrutiny that we've been subjected to just for being creators online and I mean, hopefully, something that we've said and something that we've offered.

It'll help give you perspective and help you move forward because you know it can be a hard thing, especially if you're alone and I'm not trying to get closure on this. I have more things to say, so this. it's not the end um this morning through another analogy I don't know all my points can you help me you're good with the analogy uh every morning uh the older kids go to school and then I stay with Lando to help him get ready for when Christy comes back and then take Lando to school around the same time I leave with you for work, so my job is to make sure Lando wears clothes that match and that his hair is done for this multitasking. this morning I did that and you know, he invites me to give my opinion, he's like dad, I'm going to choose the shirt and then you choose the pants to match it, he doesn't like me to fix his hair, but he got used to it, I go upstairs , I get ready, I go back down and Chrissy is taking him out the front door and I say goodbye for today and Lincoln doesn't come back.

Lincoln Lando turns around and he's seven years old and he looks at me and he has this weird look on his face and he says what you're wearing doesn't match and it was these brown pants that I almost never wear because I literally spent 10 minutes upstairs right before Go down trying to figure out what shirt What the hell shirt goes with these pants? They look like pajama pants, but they could also look like pants the Wright Brothers would wear. I think what can I do with this man and I'm not wearing this shirt that I'm wearing. another green button down shirt and then Chrissy says, yeah, I would just wear a monochromatic shirt like a little bit like a black t-shirt with headphones, a black t-shirt and maybe like your jean jacket, but when the seven year old that my job is making sure that what he's wearing matches, all of a sudden he tells me that what I'm wearing doesn't match and he's right, it was hard to take and you know, I think our audience may have gotten angry. a little bit on one of the things that I think maybe I said in the vlog and more when I said not only do we want to give you what you want, we want to give you what you don't know you want yet and I just don't think it could be that that hasn't settled. in some ears in the right way um and you know, I don't know, I guess for me the point of the story is that it's difficult because I feel like this is something new, but you're going to like, not everything, but the general trajectory of What we're doing will be good for you, the viewer, and then when you feel like that's our job.

Our job is to come up with things you didn't know you wanted and give them to you, not just keep giving the same thing. Anyone can do it if you know a lot of people do it well, but then hear back from us. them that no, this is not what I wanted and this is how it should be, it's for itself, I don't know what the word is, it hurts, it's frustrating, well, yeah, it hurts, I mean, it definitely hurts, but I mean in Some Ways that creative people do creative things are for validation, I mean, that's just a fact of human nature too, you know, the reason we start being funny in front of people is because when we were young and We were fun. in front of people, made people like us and there's a kind of empty part of every comedian, every actor who seeks to fill that void within themselves with the response they can get from an audience, uh, it's an imbalance .

It's like an imbalance in a battery, there is a positive charge and a negative charge on each side and if that battery is completely balanced there is no charge, so I think the imbalance within an artist is that they are constantly trying to balance it and it is actually So. the engine that runs your whole system and we're no different, I mean we love it when we create something that we love, but then that's like the opening volley, that's the serve and then the back volley is the crowd that likes it. . like we liked it and they took it and understood it and appreciated it for all the reasons we intended them to, that's the challenge of any creator, whether you're a painter or a filmmaker or whatever, and that's what I was saying when they just catch the ball when they just catch the ball and say why the hell did you serve it like that.

I'm not going to give that back to you why would you do that. You say oh, that hurts and you say. but you don't understand that this is like a new type of service and believe me, everyone is going to do this service in 10 years and we really believe in this and we are trying it and that doesn't always mean it's going to be like this. work, but we are not going to stop just because the first person does not hit back, we are going to keep trying and keep trying and keep perfecting it and updating it well, that is our chat, that is the challenge that we have prepared for ourselves because we have signed up if you keep saying we're in the middle now anyway if you keep serving it the same way they'll get bored oh yeah that's the thing is you Don't think you're going to get bored but people have a tendency to come into the world like a mythical beast and then leave, you know, we meet people all the time.

I would say it's absolutely the most common thing that We, the conversation that we have with people when we meet them in public, I used to watch your videos all the time. It's not like, oh, I'm a big fan of this, it's like, I used to watch your videos. or we actually heard a guy the other day say that my ex girlfriend used to watch your videos, he was like getting away from it as much as he could, he didn't realize that that doesn't mean my answer was me. Sorry, yeah, that doesn't mean you didn't stop watching because we changed, some people can, but most people are like me, you know, it's hard, it's hard to stay committed to something for a long time, actually, the fact That we evolve and change is one of the reasons why there are people who have been around for a long time, but our challenge right now is what I was saying: we have to make this longer version of the show better than just the one segment. shows it used to be yes the burgers have to be better and then the fries and the green beans have to be better and then there are the green beans at this fast food restaurant that's something that baffles me a little bit yeah and it's Like they're not fried well, we've already made some green beans, you know, it's okay at the fast food restaurant and it's like, okay, we're going to keep doing it, how long are we going to keep making weird green beans? lost, they really lost now that they got green beans, it's hard because things are going to come out that you know we don't have your answer yet, we know it's going to be negative, but we had them, we decided to try it and it's and we don't expect you to act like you like it, but I feel this pressure, okay, let's go back and like the episode with the cryozone like I'm really proud of that episode.

It was like I told you, I saw everything before it came out and I think this pleases the audience. There isn't one of these four more mythical orga segments that isn't like anything we've done and it felt good. I felt good and then, you know, it came out and I thought the views were low. I heard something is wrong with the view count, but also people love the fact that we made something of a backup plan for where we went and froze. ourselves in this cryogenic tank and I'm super proud of that. We can get that back, yeah, and hopefully do more field pieces and then we liked a big Big Mac, which is a whole new segment and is shorter than anything we we would have done.

I know I'm coming in. weeds here, but what I want to say is that I'm really proud of it as a new type of video that we wouldn't have done before, but it's still fun and then we played a game that normally would have been a full episode and it was just so well like any other game we've ever played on the desktop and then there was another thing that I can't remember now that was no different than anything we've done before and then I was like, well you don't remember that. We don't want to go back to that too soon because then it will be more of the same, it's more than four of the same, all in one day.

Yes, it's like we now have the ability to do these things thatyou're not going to do it. I like it, but what we are going to end up with is discovering what we would never have known. I think we approach creative endeavors a lot of times as if we're trying to unearth something that's out there that we just have to find. and bring it to light, yes we are actually doing this, something that is not planned to fail, but we know that failure will be part of the plan, so we are all we post like we already said it, but we know we are going to discover that something doesn't work and then something new will work because that's been kind of the method to our madness all these years: trying things fails a lot, we fail so many times.

The good thing about this company is that you have four or five videos a day if you count more, where you have many opportunities to discover new things and you know, and the risk is that people I guess the fear is that I You know, I watched all five videos this morning and I clicked on the one I liked the least and then I read those comments and because subconsciously I was afraid that people would say that I'm out because I think that's a ridiculous thing to say at At such an early juncture in the evolution of the show, but at At some point, if we keep getting them, that becomes a problem, so I'm prematurely afraid that people will actually notice and abandon our program because we can do the same thing.

Something as cool as we've always done, but we're doing something that's embarrassing. Well, I think this is what we signed up for. You know, we don't make these videos in a vacuum, we make them for an audience. where the intention is for the audience to like everything and that will never be the case for them to like everything, but we want them to like the overall direction and the overall effort and we want more people to watch a year from now. than what we were seeing a year ago um and that's what we're trying to do now to answer just a couple of very specific things that people are saying uh why not?

Why can't you just say yes? I'm going to do the videos four times, why don't you do one episode or four traditional episodes every day so it's like four 10 minute videos? It's like I don't even feel like I should have done it. I have seen so many. that comment so many times that's not what we're doing, we're actually doing shorter segments because there are a lot of shorter format things that give us the opportunity to experiment with segments and little field pieces and things that don't work as long. videos, but they actually work better as shorter videos, that's why we do it and then people ask how long will this last, just a month or so, it will last at least months, it won't end at any point. soon and we will continue to modify and improve it, but we have every intention of making this the new normal for a mythical good day.

We're not saying it will never happen again if it doesn't work, it doesn't work. It doesn't work and we go back to what we used to do or something new, we don't know what we are going to do but we don't start things knowing the end, we just start things and then we learn and adjust. That's where we are now, at the risk of making something cheesy. Uh, I wanted to read some lyrics. Oh, is this from a Merle Haggard song? It's actually Eminem, oh God, so this is going to be a little weird. I was listening to Eminem's new song last night, did you hear it?

With Beyonce. I mean the guy carries his soul here. I'm just going to read it because I think I really relate to it. are and it's interesting where the song ends, so I'll get to that, but why are expectations so high? Is it the bar? I put my arms out, stretch but I can't get very far from her or she is in my reach but so soon. As I grab, I squeeze, I lose control like the flying trapeze in the dark, I plummet now the sky is turning black, I know the high brand butterflies tear my stomach so you got this guy who's like the biggest artist box office hit in history, I think he's I have a crazy statistic that he's the best-selling artist of all time.

I don't know, Jacob, can you look that up, whatever it is, because I don't know how he beat Michael Jackson, but there's some kind of mind? -Statistic I'm sure I'm getting wrong, but you talk about this guy, you know, talking about expectations, is it based on uh, for him, for his next rhyme and the butterflies in his stomach, you know, um, no I know. all the lyrics and it's a bit it's a bit risky to just read Eminem's lyrics blindly. I've only heard the song once, but it's the curse of the standard that Mathers' first album set by always looking for the verse I didn't spit out.

However, will this step be just another misstep to tarnish the legacy of love or respect I have gained? The rhyme has to be perfect, the delivery impeccable and it always feels like it's hitting the mark until I sit in the car, listen and Pick it apart like this is garbage. God gave me all this. Still, I don't feel any different, regardless of what you know. I definitely feel that way. It's like we do these things and we try really hard and then it's not as good as it used to be. Be okay and here's something that I think a lot of people, I hear people say this about people like Eminem who have this, who have been around for a long time and have had a lot of success, it's like this guy has more money than God.

He doesn't need to work another day in his life, why doesn't this guy sit in his backyard and paint nice? It's like the only person who would really say that is a non-creative person and I don't really believe that. Don't think that anyone is uncreative. We said in our book that everyone is creative. It's just that people don't know it yet. It's like people who say "I don't remember my dreams." There are people who say "I don't dream, you do dream." you just don't remember them, it's a part of your brain that you have to unlock, but I think this accusation or this expectation that when someone has seen some kind of success, why do you sit back and we're nothing? like eminem, that's it again, we're not the Wright brothers and we're not Eminem, but the reason he's sitting there working hard on this bar that he set is because he never did it to be successful, he never did it for the money What did. 'cause he can't help it, he's looking for the next lyric, he's looking for the next beat that he's going to spit out and that's what keeps any creator going, he's like you, what's the next thing we're going to do? ? do, what is the next thing to connect?

Are we ever going to connect like we used to connect? That's the fear that every artist has and I think when you do it in a place that is that the feedback is so immediate and so raw and I mean it's not the same for a guy like him because it's not, you know, but because it's so huge and so big that the amount of feedback is just an avalanche of feedback so he can read a magazine and see what we're not in magazines so we can't see what people think about us the magazines that just we look at the youtube comments annie has to create an album, I mean, even in a singles streaming world, she has to create an album where it's like I left, I worked on this, I came back and I'm slamming it on your counter and You can't change it once it's there, no, um, that's the luxury we have, we can change it. was the statistic, so here are a few different ones: He was the best-selling artist of the 2000s in the US and is the best-selling hip-hop artist in the world. the best-selling hip-hop artist in the world. the best selling artist of the 2000s, yeah that's what he was, I knew it, I knew it had to be related to something from the 2000s, I mean he goes on in his third verse and gets even more specific about the things you've done and then change your mind to like it.

When this ends, why will it be? It's as if yesterday he vanished in Dresden. The house burned to the ground and all that's left of my house is grass. The crowds are gone and it's time to wash the blondes. Sales rejected closed curtains. I'm closing the set, I'm still sticking my head out from behind, from behind, and all those who have doubts, remember it now, get your best rhyme out, do it now, do it a thousand times, now, let me tell you that the world doesn't care anymore It doesn't matter nor does it matter. an f about your rhymes, he's basically saying, okay, you're going to try after me and the same thing will happen to you and as I lose my sight and I lose my mind, I might go out of my mind, I might go crazy because, as?

Have I ever let this microphone go without a fight when I made a damn tightrope out of twine, but when I fall from these heights, I'll be fine, I won't pout or cry or spiral or moan, but I'll decide. Yes it's my final bow this time because and then beyonce sings beyonce because I'm only human like you I've made my mistakes oh if you only knew I don't think you should believe in me the way you do because I'm terrified of letting you down oh yeah If I walked on water I would drown and then he and then until the end he says because I'm just a man, but as long as I have a microphone I'm divine, so you and I are.

It's not the same, I wrote to Stan and then at the end he says I'm still fighting, so it's like he comes back, he knows there's going to be an end, but I feel like that's where we're very involved. a creative fight I don't think it's a fight with the commentators I don't think it's a fight with the critics I don't think it's a fight with anyone's comments I think it's a fight with the creative goal that we set for ourselves, it's just a fight with a mountain that we've created to say, well, now we're going to climb this hill, so I really think that's it, I don't think it's our turn, you know, we get frustrated with people. but well, with comments and feedback, but ultimately a lot of it is based on the fear that we won't be able to achieve what we set out to achieve and that can be embarrassing or it can be worse. our livelihood or our children or grandchildren that we don't even have yet, at least as far as I know, are in danger in some way and it's not an irrational fear, it's an irrational fear, well, it's irrational, but it's a fight in which We are nothing more than the The struggle we are involved in is to create something that is going to express who we are, make money in the process, you know, in a way that we are not going to apologize for to achieve more of our creative vision and not we know. if we can pull it off there's no guarantee it's going to work when people say um you guys just killed gmm maybe we maybe have done it I don't think we have we wouldn't do this if we thought that's what we were doing and that's not This is why we made this decision, but the fact is that there is no guarantee that this is going to work, we could have already reached its peak, everything will be fine, it will be fine, but we are not going to stop behaving the way we have.

During all this time we are not going to stop pushing and trying something new, we are not going to stop creating and we are not going to stop trying to create the next content that will be better than the last. The process is never going to continue now we're going to be old we're going to keep getting older and older and more and more out of touch and more irrelevant and then we'll be like the last David Crosby song I did link listen to uh David Crosby's album called Sky Trails I think we're there do yourself a favor and go listen to it just as an example of where things could end up um uh we love you guys we appreciate your support um uh and yeah I think um. but that's not specifically what we're asking for, I think we just appreciate you coming along for the ride, we don't want your sympathy and we don't want your likes and we don't want your defense, that's it.

It's just that we want to be authentic, that's one of the things we do at Air Cookies and everything we do, but especially here there's no script, there's no plan, this is very raw what we've been thinking and feeling. We wanted to share it with you, but don't worry about us, we're here, we'll be fine, we'll talk to you next week.