NO MORE SOLD 2021 CORVETTE ORDERS ~WHAT DOES THIS MEAN?!

I still think it creates a lot of those false expectations because people think I have a

sold

order and that

mean

s I have a car on the way. I gave a guy five thousand dollars, that

mean

s I have a car on the way, not at all the two key words in

this

. full note within the assignment, alright guys, welcome back to my Corvette channel, thanks for taking the time to stop by and join us. I know a lot of you are big Corvette supporters for a long time and are curious about

this

car and the market, that's why you're joining us, a lot of you are new to the market and saying, hey, this Corvette thing It's real, let me find out, so thank you for joining us on the channel for excellent coverage of the market we share. customer experiences my experiences I have dedicated my automotive career for 25 years to you and this car, this

corvette

, and as much fun as it is to talk about people and product, sometimes, as we are going to do today, we have to have a very experience Simple business conversation.

There was a memo that you guys know about because my phone email and text message blew up yesterday. A memo issued by Chevrolet regarding the current status of

2021

Corvette

orders

and no, I don't expect you to understand this. you are the consumer you like this car i am a chevy dealer you are in a position to buy the car you want to order it and just let me know when the car is ready it should be that simple unfortunately there are no controls for allocation i mean if there was no allocation we would all be ordering millions of cars and no one would get anything, so you have to set your parameters in that sense and because of everything that has been happening since the launch of this car, all of us, including Chevrolet and me.

You understand, I mean they didn't plan this, we haven't been able to deliver

what

we expected and that creates that concern for the new customer that just comes to the market, walks onto the lot and says, well,

what

do you mean by this? everything

sold

What do you mean there is an allocation process? What do you mean there is a waiting period? What do you mean you don't know if I'm going to get my car? Let me read the memo, let's break it down because I know Chevy chooses. word him wisely and we will talk about it so that those of you in the market who have an order about to place it understand this, okay.

This memo was sent to all Chevrolet Corvette dealers, subject to the

2021

model year Corvette order expiring. Due to the continued overwhelming response to the 2021 Corvette and to avoid false customer expectations, it will be necessary to suspend the ability to create a sold order starting March 26. This

does

not prevent you from processing existing sold

orders

within the allocation or from creating and processing normal stock. Unplanned order downtime has impacted the overall 2021 model year

corvette

production schedule. We are suspending sold order entries now in an effort to avoid canceling orders that will not be built within the current schedule and disappointing customers. customers in the process we anticipate will be able to. submit orders for the 2022 corvette in early july, ok what

does

this all mean? entering a sold order allows us to enter an order in your name, your specifications, the inability to do so after today, March 26, well, for starters, you were unable to enter a national order Corvette museum delivery and in the event that a starting today move forward to the end of production of the 2021 model, whenever possible, I wouldn't be protected from the price in case they raised the price once again before 2022 starts, I don't think it will be necessary.

Worry about that, although I think there will be a price increase for 2022, so let's analyze this a little. I think it's contradictory when they talk about avoiding false customer expectations when they talk about entering all these orders sold today and later. In the second paragraph, we are cutting off sold orders so we don't have to cancel any orders. So are you assuming that every sold order that comes in today there will be a rush to the door they are going to build? all those orders at all, but we are at the end of this for 2021. This is also confusing when they talk about the ability to submit an order for the 2022 model year Corvette in early July, I know this from their verbiage and their thinking when they talk about sending an order.

I assume, based on my experience, that they are talking about a July allocation release cycle and I still anticipate that we will have an earlier process to enter those preliminary status orders of 1100 sometime in early May. I mean, with the party coming up at the National Corvette Museum at the end of April, I'm still hoping they make, as they usually do, a 2022 announcement, some small changes showing the new colors, which will give us

more

information about the production schedule. because as we talked about before, we had good information that the last build week for 2021 would be the last week of July, July 19, somewhere in that range.

Based on this memo, I now do not believe that is the case. I think we might be looking at just a small extension of 2021 production, I mean here unplanned downtime has impacted model year 21 overall for the Corvette. You have about three weeks in February and one week in March, so maybe they're going to extend that just a little bit, but if we go back to this July thing, if they're going to release assignments in July for 2022, let's expect production to start maybe at the end of August sometime in September, I think probably

more

in September, but right now, this would be the perfect time, yeah, to delay my stupid I don't know cue card, as funny as it was, I'm exhausted and it's not funny anymore. , it just isn't, but it is what it is and that's why I wanted to have this very candid conversation with you and my perspective from my behind-the-scenes experience being involved with inventory management and ordering so that you better understand what this memorandum means.

I still think it creates a lot of those false expectations because people think I have a sold order and that means I have a car on the way. I gave a guy five thousand dollars, that means I have a car on the way, it's not at all both. keywords throughout this memo within the assignment. If a dealership has 10 assignments and takes 15 orders, they've set false expectations for those five people, so that's what you have to keep in mind: there's going to be a rush of orders sold today and those people are going to think well, I'm over the line, How come I don't get the car within the allowance of what the dealer has earned?

I need to communicate that to you and they won't, they probably won't either, they will try to put you out of business, that's the retail game, unfortunately, it's a game I don't want to play, I just want to do business, man, I don't need the practice. What I enjoy is sharing this experience with you. All the pre-orders I have placed, have I received a deposit from you? No, in the process, they took advantage of me, so. I'm going to call, hey, thanks for spending those two three hours with us, Rick, and showing us the colors. Well, you know, my local dealer tripped and hit his head and got an assignment.

I'm going to place an order with him now even though I wouldn't. I didn't spend that time with you I didn't have a car to show you uh I didn't know anything about the car but now you know and now you're going to order him okay it happens and that's retail I mean I get it but I'd rather you Don't waste your time or mine. I prefer to focus my efforts on the people who are really waiting in the wings. I have dealt with and spoken to so many people that I am excited to do business with and listen to.

Your stories really inspire me and make me understand why I have put so much into this car. It means a lot, it's a special car and it is more special than ever to the people who are looking right now and to you. Still, I appreciate that you're looking and that you already got the C8. I'm just curious to know what's going on. It's like I have my car, ladies, what's up? Oh my god, they're still going through this shit, yeah, but you guys know it. what we're talking about and trying to get those people to where they are now and that is enjoying this new high level, this incredible value, this mid-engine corvette.

I can't wait for that to happen. Thank you all so much for all the understanding and all the support, so yes, there was a lot of trepidation when this memo came in yesterday and a lot of things can be interpreted from that, depending on how you perceive it when you hear Chevy's words again within the assigned unplanned downtime, uh, they haven't. I said here when the 2021 model year ends, that will be released and as soon as I get that information, you know I'll share it with you, so again we're setting expectations so you know what the heck is going on, I mean, there's nothing more frustrating. for a salesman like me for a customer like you, who has the ability to buy, to come in and say: I want to buy this car and I have to tell you no, you are what you are now, man.

It's unfortunate and I guess I'm exhausted because we've been dealing with this before the car was launched, when the covers were thrown, the start again, the stop again, the unknowns shooting in the dark, but I think for us at the less for me. This channel shares that with you you have a better understanding and why we can't give you a good projection. It has never been like this. It's just because of what's happened in the last year and a half and continues to happen. He actually handcuffed us before I could order a car with you and could tell you in five days when your car will arrive.

We're not in that environment yet and I think it's about a year before we are. We are about a year away before you see cars regularly in stock, there are cars available now that are in stock and if you want to spend 10, 20, 30 grand on the sticker that's your prerogative, enjoy the car now for some of you. worth that price maybe it's a conversation I should, I told you it's a very crazy and unstable market, but it's a very desired market and that's why this is important, so yes, if you already have a single order in the system and I have within the allocation, you okay, a lot of people are going crazy, hey, I thought you said I'm going to the April allocation block, they said if you don't have the orders by the 26th, stop, relax, I have this, let me do it.

My job to you, I will tell you exactly what it is, although if it is not what you want to hear, it will be what it is. We anticipate there will be an 8, well we know there will be an assignment release in April. There will be a May allocation ratio now with this unplanned downtime. Is there a June allocation release? We do not have those quantities. We do not have that distribution information. I don't think Chevy knows that at this point and I respect that. I just hope so. They are working hard behind the scenes to have everything to build what they anticipated.

He will allow us to earn what we anticipate for you so that we can all enjoy this car now on a personal note. I know. I'm all over the place with this, but this is such an exhausting conversation. I hope you understood all that, but on a personal note, yes my car is built, you saw some silly things I'm putting on Instagram by downloading my app. and tracking my car last night, the car was at a rest stop in Walton Kentucky, so yeah, I'm one of those crazy Corvette people, I'm you, that's why I understand and relate so well to you guys, uh, Yeah.

I would be tracking a car and let me say this number one. I feel a little uncomfortable talking about my Corvette. This is very important to me and do I feel guilty about buying my car and I know there are people? who have pre-orders with me that ultimately won't receive their car, yes I do but for personal reasons but first of all I didn't put myself in front of customers and others, I had an order from 2020 and I didn't get it. many of you didn't and I didn't order my 21 at the beginning of the assignment. I waited, but for me personally and I'm not going to go into all that, but if I didn't do this right now.

There are several reasons why I know I would have a lot of regrets and I have had enough regrets in my life and I don't want to have any more. I'm excited to achieve this goal, so I've done it. I have goals that are here now, so how can we get there? Well, I will do it with you through you and I will be really because of you. I'm buying this car, so I can't thank you enough for the understanding, the incredible support for many of you who want to be here because I'm trying to make it a small event, I pick up my car, my farewell party at the show.

Sunday, I will give you the email to confirm your attendance. I'll talk more about that. I'm touched and overwhelmed and excited that you want to be here for it and for those of you who can't understand it, but we'll share it right here on the channel. so thank you for that, so stay tuned for my car to arrive, it will give me a chance to do a couple things and prepare for what will be on April 17th here at thedealership, so it feels weird, but Dude, it feels good, I have to tell you it does. I'm looking forward to sharing the perspective of Corvette ownership from a different perspective.

I've always done it with you guys and basically my common sense and my understanding of the market and you as a customer, but now we're going to dig a little deeper into that with my personal property and we're going to have some fun, man, we're going to have some fun, oh that's what I enjoy doing so it's a very straight forward business. conversation some personal comments and insights and hoping that's it just hoping to understand all of that we'll walk you through it to make sure that you're getting the right information and so that we have the opportunity to do business because that means that.

It's really exciting to me, we share a lot of their stories in our viewer mail segment and it's amazing the emotional connection to this car, I think it's like no other car in the world so it's an honor to be a part of he. and it is a privilege to have you on my channel, so come back, visit us and support us by subscribing to the channel, like the video as you do, but participate by leaving comments below. I love to hear from you. Other viewers love to hear from you. And I appreciate you guys having a great day and I'll see you on Sunday for coffee with Katie.