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My Amazon FBA Product Research Routine (Step-By-Step)

Jun 08, 2021
most new aspiring Amazon sellers never find a good

product

to launch or they do it and don't even know it, which is equally tragic, so in today's video I'm going to show you my winning process to find, discover, validate , gain. diamond in the rough

amazon

product

s alright guys grab your popcorn fasten your seat belts this is going to be a full deep dive my name is jt franco the non

amazon

seller this is where They learn about Amazon and not Lamborghini crap, so be sure to subscribe if you haven't already, so let's get right to my process.
my amazon fba product research routine step by step
Well, this is the process I use over and over again to find products like a watch. I often hear people say that there are no more good products left on Amazon. We're all out there, everything is saturated, honestly, I find so many great products to launch, I don't even have the capacity to launch them. The difference is that I know how to look and I know what I'm looking for. You can sit for the next few minutes to learn that you may have the same problem I do, which is too many good products, which is a fantastic problem.
my amazon fba product research routine step by step

More Interesting Facts About,

my amazon fba product research routine step by step...

If you don't have a couple of minutes, then look for something else, but we won't be able to find great products from Amazon like I do, so we'll click here and jump to zonbase now. What is zombiebase? Zombase is a tool I use to find products. the tool that I use for each

step

of the process uh if you want it you can get it in the link in the description but don't go now. Okay, you need to keep watching this video to understand how it really works. Well, later. you can click on that if you want so now what we're going to do, I'm going to follow the process so that zombies has a product

research

tab on the right and the product

research

tab is the entire product research tool to advance my laptop, um. so we have zom research with chrome extension popular product sales estimator and product validator so the first place I like to start is the popular product because popular products updated now every hour is a method unique product search because it takes these three amazon databases amazon's most talented growing sales trend has less than 30 reviews and lumps them all together here and says they are popular products, not many or any other software, I think it has a popular products tool which is updated every hour so this is a tool updated every hour so from the beginning we can start searching for products now.
my amazon fba product research routine step by step
The first thing I'm going to do is change this because I think it's too aggressive with the 30 reviews, so I like to continue. go ahead and just increase this to 75. We're going to change some of the categories here, so now we're going to go ahead and click Show Products again and all these new products will load and we're going to quickly go down here where it says 10 entries and we're going to go to 100 so go pay after pay after page so now what we're basically doing is looking for products that pique our interest so you want to look for products that just look like hey what the heck is this?
my amazon fba product research routine step by step
It seems like a unique product, maybe it's an opportunity here at the same time you want to avoid seasonality, so pumpkins, gourds, lanterns, right, you don't want to do things. which are like for your phone, which should probably be very competitive and things like that, uh, tree stands at the top that look like a huge product size-wise, which is 300, so things like that you'll filter from the top of your head. right, I'm looking for interesting things that pique my interest, like what the hell are Primo fighting horns, so these are fake horns that make good material fighting horns, okay, so what we're going to do is search for Primos es a mark.
It looks like this is called cousin hunting so we're going to fight the horns and that's nothing like the product we just saw so I'm going to assume it's a unique cousin some kind of brand okay we'll move on. Searching, we have urinal blocks, so I'm going to go ahead and check this out out of curiosity, let's see what urinal blocks do on Amazon. I'll click on that little square there, so urinal cakes basically and hey, it may not be a sexy product. but if it makes money it makes money so let's look at the reviews it's actually not that bad but what I don't like from the start is the price it's a bit cheap 19 it's not something you're going to get a lot of . markup left, okay, moving over to the decorative mirror tray, this is where I assume you put your fancy stuff, your makeup, what is this, your cocaine, that's what's going on right there, holy smokes , oh no, that's the reflection, okay, that's my bad, anyway, mirror tray. um we're going to go ahead and search for that on Amazon in the search without the comma and we're going to look at this from the beginning, very competitive, thousands of reviews again, we're looking for products that know less than 100. reviews from the entire fossil market of vintage unicorn that's amazing this is the kind of product I love to see okay drop vintage unicorn I could buy it and put it on my shelf that's like I could be making room get rid of that lady's head and put it. a unicorn fossil because it's funny but let's go ahead and put up a fossil unicorn skull and see what happens on Amazon please tell me this is cool, fossil unicorn skull, unicorn skull statue, caught this guy, caught to this guy, so there's only one or two guys watching this.
I'm going to see what they're really making on Amazon. Let's take down the zombie base. There are only 700 searches for this per month. I'm going to make about a thousand dollars a month, that's fun and all, but there's not much demand, so let's go. We have removed some products, too much competition, too low price, not even a product that is relevant and there is not much demand for this unicorn sculpture, okay, so from the beginning we have removed some products, we have reviewed them, so that's the The first

step

is to check out the popular products tool very quickly and see if there are quick wins that I can find or quick things that are about to come up because again it updates every hour, and if not, I'm going to go back to Zombase and I'm going to start do a deeper research so to do my deeper research I'm going to use the Zombase research tool so we looked at a bunch of products right and you notice we first saw Mira Trey as a single product that was working very good because we found a particular acin or a particular list that was doing well, but the whole market was a little bit oversaturated now because we were doing a product search and we found that product that met our expectations.
The criteria doesn't mean that all the products on that marketplace meet those criteria, so what I'm going to do, instead I'm going to do a keyword search, so the keyword search is, instead of showing , you know, the singular mirror tray, would show the search. mirror tray and mirror tray search obviously wouldn't fit my criteria because it's too saturated so now we're going to go to keyword search because this is a very good way to find opportunities and again I'll click very quickly and I'll fix These categories are fine, so all my categories are clicked and now I'm going to go ahead and set my prices, so I don't like to sell anything under 20 dollars.
You saw it with the urinal cakes that simply don't leave any profit margin. I'm going to set my maximum price at one hundred dollars. I'm going to say average reviews, let's say, maximum 100, let's say 99, be lucky. Wayne Gretzky number, then, average monthly unit sales. Minimum unit sales of 200. Average monthly income. Minimum 2000. and let's say 30,000 maximum because I don't want to sell anything that is too common, you know, too much demand, too wild. I mean something that's a nice little mid-market monthly search volume, let's say a minimum of 5,000 searches a month, okay? so now we're going to go ahead and search and obviously it's going to show us all the keywords that actually match my search okay so the security selection sets fifty thousand searches a month there's nine thousand dollars in revenue the average review is five, so let's move on. and look for a set of lock picks and see what happens, that's absurd, so this seems like a market that's really good now, I'm pretty sure just from my previous knowledge, I heard this somewhere that lock pick sets They are actually banned or closed. category or something that's really hard to get into, but this is an example of an amazing market, it looks like if you have 52,000 searches a month, okay, so let's look at 54,000 searches a month and, yeah, you have, oh, Not these guys.
I'm doing very well considering the price and search volume. I would expect a higher monthly income, but again, this looks pretty good. The average review is 31, but that's probably because the guys who get reviews are being weeded out and have to come back. -list, but you're probably selling for 27 dollars, right, you have the entire market, it basically has less than 10 reviews, and they are getting 100,200, 140,140 monthly sales, right, 2000 revenue, 2000 revenue now, this would be an example of main market but of course it's almost too good to be true, it's a little fishy and I think it's because most of these guys are being phased out and eliminated, but this is what a market that's actually good would look like where you would do it. “Okay, holy shit, I can get in there because, again, reviews are a marker of competence.” If you see guys who have a bunch of products that have like 3,000 reviews, 1,200 reviews, you're going to have a hard time competing with them, right? because if you launch a product that has no reviews and you compete against three guys who have 4,000 reviews, chances are that customers will not choose your product well; if you were a buyer, you probably wouldn't choose that product either and then we have monthly sales, right, you don't want monthly sales that are like everyone is making a thousand sales a month because that kind of sales volume when you launch and try to rank your product is going to be hard to compete with. , TRUE?
So if everyone is on the page. you have a thousand sales a month, you need to get a thousand sales a month to rank correctly with them, so we don't want to see that, we want to see, you know, 300 is good, right? 300, you, 10 a day, uh, less. reviews if you have star ratings like this, like 3.7, right, that's what shows the opportunity, but these stars are pretty good, five stars, five stars, four points, four points, four stars and you want to have a decent price, so this would be a great market for In fact, go ahead and investigate if it wasn't a suspicious market, so let's say what you want to sell is the lock pick set.
What you're going to do now is get into zombie listing optimization or sales optimization keywords. I'm opening a new tab and you're going to go here and you're going to search for a set of lockpicks and what zombase will do now is extract keywords and show you all the other keywords relevant to this because when you're searching and selling a product, you don't want to just look at the main keyword. correctly, you want to look at it as an opportunity with the other right keywords because maybe it's hard to stand up here to rank on the first page because again you have a A group of sellers maybe they have thousands of sales, but if you can rank for all the Other keywords that have a lower search volume with less competition may still have the same search volume.
If you have 10 keywords that have a thousand, you have 10,000. monthly searches, okay, so tecton, lockpick set, right, then lockpick set, 50,000, lockpick set, 10,000 locksmith tools, so What I would do now is try to go through this list and find the most relevant ones, so find the most important keywords. relevant to the product and I would say you know they have at least a minimum of 200 or since it's 50,000 that's a lot so I would say a minimum of 400 searches a month okay so they have at least 4,400 searches . a month and let's go through this list and look at all the relevant ones, all the ones that would lead to a potential sale of your product and then once you've created your list yourself, what you can actually do is go in here and find the number one Seller , this guy here with like 22 reviews, I guess he finds the number one seller and takes his asin, so it's a sin on Amazon if you don't know, it's the unique product identifier for any listing, so the ace will be here . it's after the dp and it starts with b0, okay, so I'm going to go back to zombase and I'm going to go to the reverse search and from here I'm going to paste that to the side there and zombies are going to open their product and show exactly what words key is doing well in the classificationcorrect so you can see here that he is also positioned correctly for professional lockpicks and we didn't even see that at the top of the list here, but now we know by doing the um reverse asian search, he is driving a lot of his ranking and many of your sales from locks um professional lock picks look at this lock picking training set of 1500 searches it's in position number three and when it says position number three it means when you search on Amazon remember this guy looks like this set of 24 pieces, so you'll see one, two, three, 24 piece set and we don't include this one because it's a sponsored right, so sponsoring an account one, two, three means position three, that's your product, so.
Now we can go through the reverse ace and search and then see what you know, which ones are really doing well and which ones aren't, and which ones aren't might even give us an opportunity to open the right lock, maybe. That's a submarket we can try. aim and perform well because one thing I will say about this lockpick set that you will notice is that there is not much room for differentiation, it seems like most people have the same thing. Black bag Blue sticks Blue picks I mean, it looks like the same presentation. This guy has a decently different presentation.
It seems more like a Swiss Army knife, but for the most part everyone sells the same type of product and that's something that I don't really like to look at. I want to see a situation where I can come in and have clear differentiation now that you're looking and Thinking about differentiation, one of the best things you can do is read the reviews correctly. If you come in, I'll try to find someone with negative reviews here. It only has four stars. Let's see what's here. If I go in and read your reviews, I'll see if I can see the star.
What does it say? I just received. and after a first attempt at raking the lockpick broke so the lockpicks are fragile so if you can make a differential difference sorry you know the improved strength of the lockpick will not break that is a great way to improve the product, see what people say. The description or reviews they are really looking for are correct, they will tell you that because the loudest reviews are the negative ones, they will voice their opinion and if you can solve that problem and get into a hot market, that's when you are really creating a gap and creating an opportunity for you right now, so now we have run the reverse ASIN lookup and you would do this for multiple products.
I would use the keyword tool so you know, make a big list and again you can export this by pressing this button. Make a big list. in Excel and I went through all of them and I would actually go ahead and click on them like I'm going to see what, um, practice lock picking locks, so that the locks are not just the lock picks, but the locks in Yes, they are a tool for transparent locks. So I would go see if any of these have a good chance because some keywords might have a better chance than others for you to rank and get good results at the top end.
The keywords will be the most expensive for you. Rank most of the time and the low end keywords will be cheaper, but you can rank correctly for many of them, so I would then build this list backwards and look through your competitors and see what they are ranking for. to create a complete listing for you so that when you launch your product you know what you're going to target and you know the list that you actually need to make when you create your listing and just to show you that. very fast even though it is beyond the scope of this video.
When you go to list on zombase you enter all your keywords here or you can directly import the keywords that you have created and then this will give you and me. I'm just going to show you, oh, let's say the lock selection is correct, it's going to show you the keyword that you need to use when you're creating your listing and once you start doing this process every day, it becomes fluid, it becomes like a second nature and what What I'm doing when I'm doing this is I'm making an Excel sheet. I'm making a big list of products that I see, I think are opportunities, I think they're great, so I would put the lockpicks there.
Maybe I'd put the unicorn head in there. I would do a little bit more research and create over time a huge list of products called, you know, filling your funnel, creating a huge list of products and then as you go through it, optimize and validate them. everything and narrow down that list over and over again, guys, I want you to make sure you know that you're trying to find opportunities and markets where you have the opportunity to stand out and be different to offer customers what you're already asking if you want to find a market. where people are already searching correctly, that's why we're looking for the search keyword.
People are already searching for this, but what exactly they are looking for may not appear or they may find it. what they're looking for, but it's not exactly the best quality or it doesn't meet their expectations 100% and then you can go in and meet the expectations and feel that need in that market now if you want to go further and you've actually narrowed down your list. and you're ready to validate your products 100. What I like to say is go to the zombase product validator and this is a really cool tool yeah you won't find it anywhere else so if you're looking at this. video you're lucky that you actually know about this, so what the product validator does is that Zombase's team of real Amazon experts will come in and validate the product for you, so I feel like yeah, I think among you know these last few three products.
This will be my best chance to succeed on Amazon, which of the three should I choose? Then go to the product value there and select three product validation. Get started and you can use the coupon code right here, there is a coupon code button. It's a little hard to see, um empire 50 and you click redeem and you'll get 50 off, so 150 dollars and you'll be validated for three products and this is not an algorithm, uh, this is a real team of experts that will participate. and do it right for you, they give you a 20 point scorecard, they give you the green light for the estimated amount of casting ability.
I'm actually going to show you what this would actually look like, so when you get your product validator back, it will look like. So, it's a huge seven-page document that goes over: you know, yes or no, it's good or bad, the keywords, you know the market, the market landscape, the product itself, they give you a yes or no score, they will give you bullet points about why? You know they rationalize it. Every Zombase CEO will give you feedback because he looks at all of them and then they will give you a rationalization of all the yeses and all the insights they gave you before.
Therefore, it is a very clear way to understand whether a product is good or not. If you're wondering, how do I get past this point? What is the step by step process after finishing this day? and one day to go ahead and launch an Amazon product. If you're wondering what you should do now is quickly click on that video over there, it will show you the exact step by step process on how to do it. do it completely so you don't miss any steps and then click on my face to subscribe and see more videos like this.
My name is jt franco, don't forget that your empire waits until later. I'm talking a little fast but oh catch up

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