Matthew Woodward Simplifies SEO Into Three Steps | AWeurope 2019

the power of observation is underused in SEO, everyone is blinded by tools, automation and data, but hey, I think the power of observations is used in life, not only in SEO, but yes, look at what other people are doing, what success they're seeing, what they're doing well, what. Are they doing it wrong and then you can use that to build your model? I'm here with Matt and you're hacking Google anyway, right? I guess you could call it. I like to think I'm optimizing for them. I'm so sorry okay well restoring so I'm here with Matt and he's optimizing the boardwalk yeah yeah nevermind so optimizing hacking whatever you want to call it you were just on stage and you shared your process.

I think in detail, yeah, how I killed it with search engine optimization, right, yeah, I mean, we had a site in a health niche, we were able to generate 14 times the search traffic and you know, people like it complicate SEO. If I can summarize it in SEO in

three

steps

, first of all it is to build. a site that Google loves to create content that helps people and then build links and that really sums up what I just talked about perfect let's get those

three

steps

right I love the rule so first, first how would you build a site on a Ideally, how would you build a site?

Then you need to create a site that first focuses on helping users before anything else. The purpose of your site should be to connect people's problems with solutions as quickly as possible, but if I don't. I want to help anyone, but just sell myself well on SEO, you need to take a more balanced approach, you can't just focus on money, you need to provide information, you have to help people make the right purchasing decision, understand what kind of conferences , yes I know, but yes, you have to help people before you make money or do SEO, okay, so I think it's a good approach in general to life, and it seems like it's okay too, so you have , have. a certain product or any offer is okay and first you think about the value okay okay okay then what do you do what kind of site do you build and recommendations about it okay okay let's take an example let's take the help site is an example was a site keto for example, yes you want to rank as the best in any brand but you also need to talk about the pros and cons of keto and create that level of information before the business level and that allows people to then make the purchasing decision correct because they need to make money, so that's where you should start, you should really start, what are people's problems?

Okay, so you build a site with a lot of content. I think so, I mean, it's not like that everywhere. It has to have a lot of content, it depends on each niche, if you only look at competitor sites, if you see sites with 10,000 words of content, you will probably need it, but if you see a lot of sites with only small pieces of content, then there is no need to write 10,000 words so no best practices overall but you would still watch how I do it yes at least the successful ones of course and then the power of observation is underused in SEO everyone is blinded by the tools , automation and data, but hey, I think the power of observations is used in life, not just in SEO, but yeah, look at what other people are doing, what success they're seeing, what they're doing well, what they're doing. doing wrong and then you.

You can use it to build your model properly. Well, that makes sense. When you create a landing page, in addition to focusing a lot on the content and the value of any more technical elements you see, it's not too technical. I mean, I just keep things simple. I want to know what questions people ask what problems people have if they were on a topic like you know we use Quito as an example you know what Quito is what are the benefits of Quito what are the disadvantages of Quito like me I would like to include all that information relevant to helping people make the right decisions and the way I find those questions is that you can often just do a Google search.

People also ask: yes, there is a box there where you can search in specialized forums and curate on Facebook. groups and we see people talking about a topic very well, what are they asking? that's your base, okay, but that was step one and two, basically, yeah, yeah, they link together by building a site structure if you build it to resolve humans. You usually end up building something at Google once or you're not far off with just a few technical changes here and there, you pretty much get it done, you win 95% of the battle, okay, great, what was the third one?

Lee, so the third thing is that once you have a good structure, good content, link building, links are essentially when one website links to another, a vote is cast, not all votes are equal, the New York Times vote is worth more than a vote from me, it shouldn't be like that no, no, of course, yes, and the more relevant your vote is, you will know if you are receiving a vote from a health site to a health site , that is more important than from a car site to a health site. site and a lot of people struggle with the link building side of things, but how do you approach calling page owners or how do you do it?

Yes, the simplest and easiest way is to just send it to the sites via email. that's asking if you can write a guest post, there's an old strategy, it's been beaten to death, but it works, maybe a few years ago you'd send out a request and people would be happy, now you'll get a little more resistance, people you could ask for a donation, so to speak, so there's a little more friction with that, but it's easy, just reach out to people, ask them, so it's really the old school kind of process, talk to people, keep it simple, don't make it complicated, that's how it is. build a relationship, they are linked to you and that's it, if people struggle with link building.

I created a spreadsheet that will help you build a link building strategy in about five minutes. It's automated. It connects with a large amount of data. You can download it. on the blog, so if anyone is struggling with link building, okay, okay, so these are the three steps, kind of the gist, what else did you share in your speech? The most important thing I probably shared in the speech was first of all the power of observation, people are not using it in SEO and well, not in life or religion in general and keep it simple, if it seems complicated, it's wrong , okay, that's pretty much what it boils down to just going back to those three steps, how about that?

Google updates then I see people complain all the time when Google updates their outdoor activities and now Google updates there isn't a single person on the planet who can tell you what's coming next, maybe a handful of engineers know that you can't really plan for those updates. I can't tell you what's going to happen, you know, I'm affected by updates, no one is immune to them and there's no real way to protect yourself with guarantees. The only thing you can do is make sure you are serving your visitors. best interests the best you can and as long as you do that you should be fine, not always but you should, but that's the nature of the Google beast, you know you can't aim well, well that was very valuable, thank you very much, okay , that's great, it made it on Google organic, thanks for being here, thanks