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Matthew Woodward Simplifies SEO Into Three Steps | AWeurope 2019

Matthew Woodward Simplifies SEO Into Three Steps | AWeurope 2019
the power of observation is underused in SEO everyone's blinded by tools and automation and data but well I think the power of observations under use in life not just SEO but yeah look what are other people doing what success are they seeing what are they doing good what are they doing bad and then you can use that to build your model I'm here with Matt and you're hacking Google anyway right I mean I guess you could call it I like to think I'm optimizing for them I'm very sorry okay well restoring alright so I'm here with Matt and he is optimizing boardwalk yes yeah it's kind of nevermind so optimizing hacking whatever you want to call it you've just been on stage and shared your process I believe in detail yeah how you killed it with search engine optimization right yeah I mean we had a site in a health niche were able to 14 times search traffic and you know people like to complicate SEO if I can sum it up into SEO into

three

steps

it's just first of all build a site that google loves create content that helps people and then build links and that really sums up what I just talked about perfect let's take those

three

steps

right the rule of through I love it so first one first how would I build a site in an ideal fashion how would you build a site so you need to build a site that first of all focuses on helping the users before anything else a purpose of your site should be to connect people's problems to solutions as quickly as...
matthew woodward simplifies seo into three steps aweurope 2019
possible but if I don't want to help anybody but just sell my well in SEO you need to take a more balanced approach you can't just focus on the money you need to provide some information you got to help people make the right buying decision you do understand what kind of conferences it is yeah I know but yeah you got you got to help people before you make the money or the SEO okay all right so that's a good approach in general generally to life I think and it seems also to be okay so you have you have a certain product or whatever offering okay and you first think value based okay all right good okay then what what do you do what kind of site do you do build and recommendations on that okay well let's take an example let's take the help site is an example it was a keto site for example yeah you want to be ranking for like best whatever brand things but you need to be so also talking about the pros and cons of keto and building that information level before the commercial level and that allows people to then make the right buying decision for they need to make the money so that's where you should start you should really start what are people's problems okay all right so then you build a site that is content heavy I think yeah I mean it doesn't not every site has to be content heavy it depends on each to niche if you just look at competing sites if you see sites with 10,000 words of content well probably you're going to need that but if you...
matthew woodward simplifies seo into three steps aweurope 2019
see lots of sites with just little bits of content then there's no need to go and write 10,000 words it's so there's no best practice in general but you would go forward with like looking at how I just do it yeah at least the ones that are successful of course and then the power of observation is underused in SEO everyone's blinded by tools and automation and data but well I think the power of observations under use in life not just SEO but yeah look what are other people doing what success are they seeing what are they doing good what are they doing bad and then you can use that to build your model right okay that makes sense alright when you build out a landing page apart from focusing heavily on the content and the value of any more technical things that you look at not really too technical I mean I just keep things simple I want to know what questions people are asking what problems are people having if they were in a topic like you know we use Quito as an as an example you know what is Quito what are the benefits of Quito what are the cons of Quito like I like to include all of that relevant information to help people make the right decisions and the way that I find those questions is you can often just do a search in Google instance people also ask yeah there's a box there you can look at niche forums cure Facebook groups and we see people talking about a topic just well what are they asking that's your foundation that's cool okay but that...
matthew woodward simplifies seo into three steps aweurope 2019
was step one and two basically right yeah yeah they kind of tie into each other building a site structure if you build it to solve humans problems typically you end up building something at Google once or you're not far from it with just a few technical changes here and there you're pretty much there you win 95% of the battle all right cool what was the third one was it Lee so the third the third thing is once you've got a good structure a good content link building links are essentially when one website links to the other it's casting a vote not all votes are equal vote from the New York Times is worth more than a vote from me it shouldn't be that way no no right yeah and and the more relevant your vote you know if you're getting a vote from a health site to a health site that's more important than from a car site to a health site and a lot of people struggle with the link building side of it but how do how do you approach that you call up page owners or or you have how do you do it yeah the simple the simplest way is just send it over sites an email that's asking if you can write a guest post there's an old strategy it's been beaten to death but it works maybe few years ago you'd send a request and people be happy now you're gonna get a bit more resistance people might ask for a donation so to speak so there's a bit more friction with it but it's easy just just contact people ask them all right so it's really the...
kind of old-school process off talking to people like keep it simple don't make it complicated that's it like build a relationship they're linked to you and that's it if people are struggling with link building I built a spreadsheet that will help you build a link building strategy in about five minutes it's automated it plugs into lots of data you can you can download it on the blog so if anyone is struggling with link building okay all right good so these are the like that the

three

step something like the essentials okay what else did you share in your speech the biggest thing I probably shared in in the speech was first of all a power of observation people are not using that in SEO and well not in life either religion generally and keep it simple like if it feels like it's complicated it's wrong okay that's pretty much what it boils down to just revert to those

three

steps

how about Google updates then I see people complain all the time when Google updates their outdoor and now Google updates there's not a single person on the planet they can tell you what's gonna come next maybe a handful of Engineers know you can't really plan for those updates I can't tell you what's going to happen you know I get hit by updates no one's immune to it and there's no real way to protect yourself with for guarantee the only thing that you can do is make sure that you're serving your visitors best interests to the best of your...
ability and as long as you're doing that you should be fine not always but you should but that's that's the nature of the beast of Google you know you can't aim it right okay well that was very valuable thank you very much all right so that's cool that was managed on hard to rock Google organic thanks for being here thank you