YTread Logo
YTread Logo

Making the Mustang Mach-E | Mustang Mach-E | Ford

Feb 27, 2020
All right, Bill, what does Mustang mean? Well, the new Mustang that Ford Motor Company showed for the first time today, the car looks very good, thank you, America's most popular sports car. Mustangs to me mean power and excitement. You know, we talk about pure looks. People look at you. Going down the road girls, you know, waving and stuff like that when you're young, when I drive by one of my

mustang

s, I get the thumbs up from everyone, it's really cool, this car is my baby and it's never going anywhere. I will live in it if necessary.
making the mustang mach e mustang mach e ford
It is the best sports car ever created. I discovered the movie Bullet when I was in high school. It really cemented that that's the signature car. It's everything I thought a car should be. Look what I. I mean, it feels like you're a superhero. Everyone is wondering what's next for the Mustang. I've read about the Mustang having electrification capabilities. Oh wow, do you want to hear that horsepower? Yes, well, maybe for the new generation it will be a wing that they don't need. miss what it is this is a crucial time to be in the automotive industry this is no small feat it is a monstrous change in the dynamics of automobiles we are all trying to figure out how to be more environmentally friendly but we are also planning for a future very different ultimately autonomous driving, but on that journey is electrification, there are so many factors that make the shift to electrification not a question of if it's a question of when almost 100 years ago Henry Ford himself was considering electrification.
making the mustang mach e mustang mach e ford

More Interesting Facts About,

making the mustang mach e mustang mach e ford...

As a technology, our first generation battery electric vehicle started life as a product that we needed to meet zero emissions status, the green states if you will, in the beginning it was about autonomy and it was just about being green, the team. He was trying to show customers that we have this incredible technical capability. It was going to be a big battery electric vehicle, but it wasn't going to be an emotional beat, it was just a car and when I first saw it that was the reason. why did I say oh boy houston we have a problem the vehicle looked like a science project I thought to myself who is going to want to buy this car it wasn't exactly an SUV it wasn't exactly a sedan when I took on the role of CEO the electrification installed in the company, we trashed the existing prototype, we said we want to start over, Ford stands for a lot more than just complying with some kind of environmental regulations, we put everyone in an agile group and said bring us a lot of prototypes, that's what it was about. unleashing the passion and creativity of people who wanted to interpret something so new that it was actually risky.
making the mustang mach e mustang mach e ford
The Edison team was this brilliant idea of ​​creating a company within a company, a small visionary coordinating force to create an aspirational product, the best way to increase the acceptance of electric cars. in the world is to make things that people really want, we know that customers are looking for guilt-free transportation with an iconic design that can represent themselves, we needed to make something that was cutting edge. edgy and exciting we wanted to offer something that was magical, so we started wondering what would get people excited about an electric product and it was actually jim furley who suggested what would happen if we turned it into a

mustang

.
making the mustang mach e mustang mach e ford
I'll never forget the first time my dad brought home the Mustang. I was six years old. I just remember thinking it was the coolest thing he'd ever seen. My first Mustang was a 69 Mach 1. My dad bought a 1964 and a half 289. Both of my sisters had Mustangs too, so it's a family. issue i got my first mustang before i could drive my mustang is everything to me i grew up in vietnam and my first image of a mustang was everything i thought was cool about america means iconic means stylish you can feel the power hear the noise and tire screech just makes you feel good the feeling you get while driving down the road people just look at you and say that's a mustang and you say that's my mustang mustang means driving very fast the road listening to very loud music It's about power It's about performance It's that fast Incredible It's an original It's an American original You could take off all the badges and blindfold someone until they get in the car and could drive down the road and know It's a mustang, it needs the attitude of a mustang, the feeling of when you drive it, how do we capture that in the form of a utility vehicle with an all-electric powertrain?
It will be a great challenge, we involved everyone we could. I found all the different designers, different ages, different experiences and said, What if that was Mustang? It was really a mandate to show us what they have. Everyone, from every studio in the world, drew day and night trying to come up with better concepts than the ones we had. It was crazy, the designers were all super excited, it's like you were almost

making

it up as you went, it's amazing how things started happening quickly, this is a big difference from the other companies to take your most precious icons and give them electrification. vision is unheard of this is where the trip starts to get difficult how close should I be to the mustangs we put a pony on him we call him mustang he is a close cousin he is a brother it was exhilarating but it also scared the Outside of me because they are playing with the jewels of corona, consumers at one of our research clinics said: are you crazy?
The heart of the company is tested here because that brand is so precious that it means a lot to everyone and has a very high value. performance standard, I was absolutely convinced that it wouldn't be a Mustang because for me it couldn't fulfill the promise of the Mustang when I saw that it was going to be an SUV, I really dug into Mustangs, they are two doors, not four. you're a coupe not a suv and we were

making

a four door suv electric holy cow this is where the magic happens this is the spirit of

ford

once i started looking at prototypes of this idea i knew we had a lightning in a bottle you could already see from that first clay that this could be something really unique.
The design team did an amazing job with it and suddenly it started to make sense to me if we really want to be proud of this vehicle and everything. it can be done, we should call it mustang, well now that we made the decision, so we have to fulfill it, we were literally given the task, you guys need to change the future trajectory of Ford, you guys need to create a new icon. I think everyone is the first. the fear is that Ford will take the roost, we are not the roost, this is a new horse in the stable that really lit a fire under us because it's one thing to have a bit of design language and another thing to say it's worn out . the pony you can put the mustang emblem on anything and people will know what it is on t-shirts and hats because that emblem is legendary at the time we called it mustang everyone redoubled their efforts this is what I was able to contribute to this this is what What else can I do please, can we do this?
We start with the exterior when you think about all the classic cues and styling of different mustangs through the years. The long, muscular hood hits lines that cut almost like tendons and muscles. It's imprinted on your brain. What you need. that sweeping roof line, the three bar light fixtures, that's all there, but done in a really modern, really fluid, unique way, it has that powerful look, you know, it looks like it's moving when it's standing still and then we move into the interior and said the same thing how much influence it should have from historical mustangs and how much it should be a foot in the future so striking that the balance was one of the most difficult things for the entire team the exterior has to be instantly recognizable as a mustang but in the interior of the vehicle we wanted to point out that this is new, this is the future, so Mustang is the feeling of the leather steering wheel in your hands, it is the smell of the interior.
Mustang brings that passion, that power to a segment that is super, super boring. and I wanted to be a spaceship I wanted to be something that no one has seen or experienced before mustang is a car of mine it's about me it's indulgence this is a small car you want to experience these things together with your family your spouse and that's why we wanted the interior It gave a feeling of open space but still had the key lines that make it a mustang. You know a lot of people get to an age where they love mustangs but they also have kids and it's not the most practical option for them, so this vehicle. you can put your family in this, it will be great.
Our team works by listening to customers and really working with the product development team to put this together in a way that really meets customer expectations. We don't want it to be a scientific project, our direction was more towards the creation of that iconic Mustang product, delving into the heritage of the color and materials of the Mustang, so we looked at all the finishes you can imagine because it is the combination between the future and make it electric, but also you. I have to keep it. The electrification of the Mustang is much more than an electric motor.
It allows us to remix what a car is. This product will be like a technological tour to force. That's what customers want. Our challenge was how we combine technology with this American icon. Muscle Car and make it really fit. We want to interpret technology in new human ways, not just for the spectacular part, but also for the way people will love to use it. We were considering this to be the most connected vehicle of all time. the ecosystem that you carry with your mobile phone inside the car you have all these other accounts, so why would you bother not having your Ford account connected to you wherever you go, just as you update your phone, we can update the car.
This is a whole. New interface for people to interact with your cabin, basically adapts to your behaviors and makes it increasingly easier for you to use and reach the things you love. We had some of the most talented people on the planet, but I don't think so. When we started, anyone could have imagined where we would end up. You know, a year from now, your vehicle will be different, it will be better than the one you had when you bought it. Everyone knows the sound of a Mustang that this one doesn't have. Then, what are you going to do?
At first we asked ourselves what it should sound like and quickly the key to authenticity emerged, so we started using virtual reality tools, sound tools and studio tools so you could immerse yourself in what this car could be. because you will have a unique sound emanating from the vehicle once you press the trigger the vehicle will start approaching you and stop next to you, it is more pleasant and with the character of the car it is more appropriate, exceptional, fantastic, I love it. thanks guys, expectations with any car wearing the mustang badge will be high, every mustang is better than the last, more powerful, more aggressive, more of what die-hard mustang customers really love, this is something very different, no I can lose the heritage, not lose style, it has to be fun to drive, it has to be flashy and, above all, it has to go like hell.
Electric vehicles are much faster gasoline vehicles. They could make that car really work if they really wanted to. In fact, we size the high-voltage battery and motor to meet the performance goals. It's amazing how fast he drives. Aerodynamics are extremely important on this vehicle, so we are really working to reduce drag as much as possible to allow for better range while still allowing it to look great. We are bringing performance and environmental friendliness into a vehicle in a way we have never been able to do before, once we were analytically convinced that we had all the ingredients to deliver a Mustang spirit that we needed to try when you are.
When developing a completely new vehicle, you would have to go and torture these things in a way that would blow most people's minds, but they have to be robust, they have to be real, and they have to be able to carry the pony I flew. to North Carolina where we have a simulator and I told the team: this is a mustang, you better drive like one. It was a great moment for the program team when I came out of the simulator, everyone was waiting to hear what I was going to do. I said and I looked at the whole team and said it's not a mustang and you could almost feel the mistake, leaving the room gasping and people were just thinking what I had just said, you could see the team was now almost in a position Yo.
I would call it nervous because no one would have expected it. He said guys, we've got all the fundamentals in place, but it was about making adjustments. We have to go back and make this a Mustang. I sat down with Ron and told him we have to add. the more we have to add more performance, we need to reanalyze every element that we literallyWe went over and did a side-by-side comparison to say if this passes the litmus test of living up to the Mustang credentials we work with in the virtual space. with our models, then we went up north and tested our physical prototypes, we took the base car to the track and we knew we had something special: you press the accelerator pedal and it's an instant thrill and it was at that moment I said: I got it, I really we understood it.
I went back down and redesigned what was now going to be the Mustang. It was incredible. We held a big event with everyone who is a key stakeholder at Mustang. Together, thousands of people working on this, we get to a point where there are three of us looking at it and we look at each other and go, we're ready to go, the reaction the car had was incredible, this is a perfect combination of both. worlds, a high tech vehicle with an iconic design, the combination of that technology with excitement with DetroitArrogance, this vehicle will surprise people and after 40 years in this company, I have to tell you that I am delighted that the vehicle is called mustang Maki mustang means American freedom and independence of spirit and

mach

means fast, it's good for everyone. this is a thousand percent mustang it's an amazing mustang it's a new pony in the stable we're starting to move further and further away from internal combustion engines people have to accept that and embracing it in an electric mustang is better than embracing it in no mustang at all Mustang will continue to change and will continue to be the car we all know and love.
I think the mustang name will stay forever. There will probably be spaceships going around saying mustang.

If you have any copyright issue, please Contact