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Instagram Content Strategy Guide— How To Determine What To Post on IG (Whiteboard)

May 29, 2021
that's a good steal, so you can mix and match the other type of bad steal I want to talk about. when everyone steals from the same source and it feels like replication that's why they address clones and you see someone

post

s a quote from someone and then everyone

post

s the same quote and you don't get any results so we want to start expanding. outside the Instagram bubble, so we'll label this little dashed line as the Instagram bubble. Okay, let it go. What we want to do is look outside, outside of Instagram, for inspiration. We can look at literature.
instagram content strategy guide how to determine what to post on ig whiteboard
Maybe we can look at books. film photography just come out, that's it and instead of regurgitating the same type of

content

because

what

happens is it seems very derivative, like it's derivative, get the tip, I hope I wrote it right, it's like bad copies on top of copies bad. maybe you're interested in fashion or architecture, I write videos, maybe you watch some videos and start incorporating those things, so you're stealing from a lot of different sources or maybe there's an idea that you really like about copying, maybe you should just look at how many people have said something about copying and synthesize that information to form your own point of view, so yes, I see a lot of these slides happening and all they do is reprocess other people's ideas and hope to get a shortcut. in life and we know how that works, it usually doesn't work well now, in some cases people get away with it, but for the most part they get criticized for this like, oh, you just stole that and then they quote it. and it's like it inspires me so I want to talk about it so this is

what

it looks like.
instagram content strategy guide how to determine what to post on ig whiteboard

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instagram content strategy guide how to determine what to post on ig whiteboard...

You see a piece of art and your instinct and sometimes it's okay to just copy it to learn, it's not okay to copy it to share. without citing any references, citing your sources and we see this happen a lot and I think this is really based on fear, why would someone steal someone else's carousel? Change a couple of images and essentially the rhythm and phrasing are exactly the same. I think it's because they don't have a lot of confidence, they're insecure, and if people see that they're going to be misjudged, they do exactly what you're not supposed to do, which is eliminate all the credit they don't do. they cite sources and then they just change them for the sake of changing that's all they're doing right they're just making slight modifications and this is what's happening modifications hard to talk, think and write at the same time well here's my diagram and in this direction we're copying we're moving in that direction okay and this is valuable this is new it's shocking when it starts and then you see them just copying so it started like well maybe you're the first person to copy it maybe people Don't I know and they say it's still pretty good so it's great and then it gets good and then it gets less and less and at this point it becomes for me.
instagram content strategy guide how to determine what to post on ig whiteboard
I'm sorry to say this is just garbage at this point. right, because I just drew one thing here, but there's one here, there's one here and it's just a bunch of the same old thing. Now I'm taking a lot of time to explain something here because the solution will make a lot more sense once. We understand what you're not supposed to do, so definitely don't do this now. I want you to know to reassure me of this, which I'm not going to talk about here, that it's okay to be inspired by something that's okay. be a fan, it's okay to admire their work and if something inspires you, just repost it, don't change it, cite the sources and then mention them, don't hide that fact, okay, now you're saying I love this, I want more. of the world to see it I'm not going to pretend that this is the pretense part, I'm going to pretend that I did this not right, so here's another analogy that I want to make for you, which is that if you take a great piece of art or something like that and you put it in a really bad copier and you make a copy over time, it degenerates and then you lose what you do is you lose the fidelity of the original image, the sharpness, the contrast, the details and you lose the integrity of the image and of the same way my PSA says here, if you keep doing this, not only does the image lose fidelity and integrity, but you also lose integrity, okay, so let's try to find a different way to do it. this now, when we see something, what we shouldn't do is don't copy the results, don't copy, don't copy the results, what we should do is copy the process, the thought and probably the framework, okay, so Austin Cleon refers to this. like the genealogy of ideas, it says that we all have a family tree in which somewhere in our distant past there is someone who knows someone who knows someone and eventually you are one of those four children, so if you see something here like A great idea, right?
instagram content strategy guide how to determine what to post on ig whiteboard
Has anyone seen anything interesting and inspiring recently? Something you like. Do you remember what the second one could be? Write it here. I don't want to put you on the spot if you don't have anything, don't worry, yeah, come back to me okay, okay, so this is what we're going to do, let's see it as a good idea, so the old way of copying is, I'm going to take that again, just do something like that, I'm going to copy. that idea, okay, what you want to do is go up the tree, sit there and think, what was that person thinking?, what was he looking at?, you know?, what was he thinking?, what was he reading?
What were you looking at? What do you think is his intention in doing this? Do they have a reason? What was your creative process? What tools did they use? Then they understand that and back off. If you hear me talk about copying, okay, stealing, let's talk about the word steal. or originality is fine and then I go well well, where did I read that? Well, I would say Austin Cleon talks a lot about this, not just him, there's another person, unfortunately, I ruined it, but Kirby Ferguson, you know who Kirby Ferguson is, anyone, no, him. he put out this video called everything as a remix, maybe you know this now and he has the whole project of everything is a remix right and it's also not a coincidence that these two ideas came up around the same time, steal like an artist or steal like an artist and it's all a remix, okay, so he goes back in time and then you keep doing this until you go back to the source, you do it enough times, so what's really cool is that you're not seeing someone's interpretation of a painting that you're actually going back to the painting and then going back to the photograph and the models that the original artist was looking at before painting it and that's what I'm talking about so the genealogy of ideas is an Austin Cleon idea is going back to going back to the source if we can do that and that I think is really cool and it reminds me of this quote from Jim Rohn, who I quote quite often, which is success, leave clues, all you have to do is pick them up, it's like literally. like right there or figuratively, I should say it's figuratively right in front of their faces, all they have to do is pick them up, okay?
Do you know who Jim Rohn is? Some of you know, especially if you watch the channel, you might know who he is. It is now, but he's like the godfather of business philosophy and if you follow people like gary vaynerchuk, change color here and people like tony robbins, brian tracy and darren hardy, who are well established authors, thought leaders and entrepreneurs, and gary vee, they all somehow say something very similar to Jim Rohn, so when you are inspired by these people, try to find out because if you read their biography, they usually give credit to who they learned their ideas from and it usually points to Jim Rohn. and if you look at what they say it's all very similar but it's said in a different way so this is also another hint of how you can say the same thing but with your own voice injected in there and I think that's really cool so Lea Jim Rohn's book.
It's called The Seven Principles or the Seven Strategies for Wealth and Happiness. Have you read this book? It is an excellent book. I highly recommend it. Okay, I'm reading this and Jim Rohn learned from his mentor, who never wrote a book. so he had a mentor, okay, so his mentor was a guy named Earl something like that, I think, but I don't remember his name, not a good guess, that doesn't sound right, I mean, you could be right, but I don't think that's the name and Then Jim also says that the original source of all this was the Old Testament, so he'll go back to the Bible.
Here you will see how it works. If you want to try to be more original and create more impactful

content

, keep tracking things. to the source of it and then figure it out for yourself and then wrap it around your voice and your story and that's how you do it right, any questions so far, yeah, go ahead, there are two microphones, uh, Melinda, can you help us? There's another microphone right there. Thanks, Melinda Mike Turner, so what are you describing to me? I can't stop thinking about trends. How do you know what social media trends are like and how people are repeating?
You know, could you explore? a little bit more about the relationship of this to trans because what you're saying is no don't copy but at the same time nobody wants to reinvent the wheels, yeah, you know, you know, yeah, I don't. I don't think I can stop it. I'm trying to think how to articulate my question, but yeah, that's what I was thinking. What is your name? Everything is fine for you and if not, try to articulate your thought into a question that I can answer because we can talk about trends, but I am afraid of taking you down a path that you are not going to take. go down maybe but I'll tell you right now you know maybe there's not that many new ideas maybe I'm not sure okay but we'll talk about it okay so I want to talk about this and you see. all these teachers, these so-called experts, these influencers that exist on the internet and talk about this and always say what is the number one rule, the number one rule, you know what the number one rule is, it's right here in front of you.
They say make high value content, that's what they say make high value content and I sit there and read that stuff and I'm like, oh sorry, I was trying to make low value content, that's why it didn't work. idiot like this is a cliché, you know what a cliché is, it's something we all know, like freedom is great, you know, it's like, we all need oxygen too, but to say create high-value content because, what? It's the opposite of that, making low-value content, anyone? wants to make low value content so I think they say this because they don't even know what to do so I'll try to help you a little.
I'm going to go deeper into this, like what it does. it means making high value content like we agree but now you have to explain it okay the first thing we all want to do is make something new we want to make something new and the word that normally people use is like I want to be an original person , I want to do something original, but how many new things do you know exist? That's a very difficult thing and it's like we all love an idea that we've seen before, so I personally think this is just my own belief here there are very few new things and the longer we live, the less likely you are to be the person who bring something new to the world, so we became obsessed with creating something original, now original might mean Original to you, but it's not original to me.
Now let me explain to you what it means that you don't know where you got the idea from. That's just called ignorance, so when you show the work and say this is really original and if someone has enough. with backgrounds in art history who can sit there and say well, this is really what Gauguin was doing in this former, you know, in this painting and your idea isn't really that new, is it? If you look at Shepherd Fairy's work, you might say, wow, that's really new and fresh and actually it's not the Russian constructivists who have been doing this and in fact if you look at the work it's almost the same and then you say, well, this is a really new idea, this obeys something giant, obeys, you know, and then.
You look at that movie he referenced in the '80s and it's literally the exact same guy, so why does he get credit for doing something new now? Your work is worth a lot and I think the work is pretty good, why is it so good? he took it from an obscure '80s movie, one of those grindhouse movies, these bee movies, you know no one saw them, so he brings you something that's new to you, that's all he's doing and then he takes the russian constructivism, the works of alexander rochenko and these other friendly constructivists. dark, put those two things together and draw President Obama and put the word hope in there as part of his campaign and then his career skyrockets, so when we talk about doing new things we're not really talking about anything new at all.
What we are talking about is old things made new, that's all, take something old and make it new, a good example of the story, the love story of the Star Cross lovers, maybe you remember Romeo and Juliet, what we keep watching It's exactly the same story remade. counted contemporary times, so in the past, in the time of the capulets and the montagues, they argued that they fought because there was a family feud, the families hated each other, that doesn't happen anymore in modern society, so if you look at the movie, You've Got Mail, I Think You've Got It Now, Tom Hanks, Meg Ryan, they're in love with each other, but Tom Hanks, his family owns books like Barnes and Noble orIt says it cuts the road like a coal, or something and this thing won millions of awards so all they did was take the profile of a BMW and light it a certain way so it was This illusion that it was a shark because it had these side vents and the gills right, so again on a different day when we want to talk about visual conceptual thinking, I can go on. go really deep into this and give you millions of examples, okay, okay, so we mentioned this before about looking at another part to be inspired by things that are not directly in front of you because if everyone is, everyone feeds on the same thing. creative watering hole so that everyone goes there and they are just grazing here, so everything will stay the same and what happens is the water becomes very putrid, what you want to do is go somewhere else, go very, very far, and the more You get away.
From where everyone is looking, the more original your ideas seem and I forget if it was Picasso who said this, but the secret to originality is your ability to hide your source. I need to interpret that for you because if I say people are like that, Chris just said cite your sources, what they say is your ability to hide your source since people can't figure out where you got it from, not that everyone knows where did you get it from and just remove the credit, totally different concepts, okay? go out to many well respected designers when you ask them when you get stuck what you do most of them say one of two things i go for a walk so i can clear my head because in the act of getting bored and walking your autobiographical brain starts to take over and it starts to come up with really rich ideas, but the other one that's a little more helpful to you is they say this: I go to the museum, the great art that's there really breaks my thinking about what's possible.
I'm not going to go see a piece of art in the gallery and say I'm going to produce the same thing as Andy Warhol, but what they will do is go there and see that modern piece of art. art and they'll say oh I just have to challenge people's assumptions that they know I'm going to do something small and big and they go back and do something small and big and then people won't say well that was Warhol. I do it because he doesn't own that idea either, okay, but if you copy Warhol's screen printing technique with the colors offset, then they look like a Warhol, don't they?
And that's where you get into something slippery. inclined territory there, the other thing you can do that I highly recommend you do is when you see a piece of content, an idea. I want you to think about how this relates to you. Make it personal to you when Jim Rohn was talking about references. The Old Testament would say that the best stories, the best business lessons, have already been taught in the Scriptures, but what you do is you take the Scriptures, you change them, you make them contemporary, and you relate them to something that happened in your life.
That way you own the story that no one can take away from you and if you can do that you will do very well and one thing you can do is search the internet for writing tips for creativity or any good writing tips. and writing prompts are just little thought bombs thrown in your face so you can think about what it is you want to write about, so one of them I wrote is "I mean, they're not mine," I just collect these things . what is a big failure that you have had and if you search in your mind you will find the first and the second and the third the fourth is just start writing and that is one thing or what is a turning point in your life in your career those They are turning points and something happened, so there was life before and the way life is now is something that brought you to that point, something made you make a decision and you made a decision and now you are on a different branch.
So what happened there? You could talk about that. You can talk about a hero or a Shiro in your life. Someone you admire. A father. A friend. A teacher. A coach. An imaginary coach. One that you study from a distance and they don't. They don't have to be real people that you know and think about what you've learned from them and write that through your lens from your point of view and make it your thing Now, as I look across this room, there's a good diversity here. in terms of ethnicities and where everyone is from, so I think if I gave everyone here the same story, something super inspiring, a quote, if they make it their own and incorporate their story into it, this is where I think they'll find something.

instagram

gold for people who want to connect with human beings, unless you are an account that already has millions of followers posting quotes from other people, it's not interesting at all, but if you take that quote and you're trying to find a story where this It applies to your life or your version of this and you say it in a different way, this is how you make something old new again and there's a woman, I think it's a woman or a team of people, I think it's called her account. calls just sarcasm and it's They're meant for women but I love reading them because they're so funny they're so funny and I think this started a couple years ago and she just puts out like 10 a day it's amazing and it's coming from a woman's voice very specific, like in a bad mood. who is still young is very specific, so he owns a very specific lane, well I'm not that person, I can't own it, so that's really cool for the sarcasm, okay, last thing is I just want you guys to think On it. this is kind of how to make it sticky, that's almost as useless as saying make high value content make high value but sticky content i was watching the documentary on netflix there are three things that really help us with memory, like why we remember certain things and Forget almost everything else and the three things they said, I think in this order they are emotions, you have to create a severe emotion that is visual, so there are images, so it is visual and lastly, stories us they help remember, so if you play all three, it's an emotional story. that's visual, you have a hit there, so think about that, that's what people remember, so what does this mean to you?
How is all this applied? I think a lot of us are afraid to say something that might offend someone, so we play. It's really safe and if you play really safe, okay, you won't have enemies, but you won't have many friends either. The way I see it, if you say something, it doesn't irritate five people. You're not saying anything at all because you have to be for something for someone to be against you, so this is where you have to be somewhat polarizing. Some would say I'm very polarizing, so I say on that spectrum of where you can push. things figure out what works for you but you have to take a stand you have to stand for something okay I'm going to back up here I give you a second to think here jonah do we have any questions I need to talk about? an exercise that you can do in terms of high value content there is an exercise in the experience business that david baker writes about says in the military there is an exercise called let go and give me 20 right let go and give me 20. you have heard From This, if you ever watch any kind of military boot camp movie, is like a worm club and give me 20.
It means you have to do 20 push-ups on the spot and the idea behind drop and give me 20 is very simple. is that you must be at a level of physical fitness that you can at any time go down and do 20 push-ups, that is the idea so that you are always ready for battle no matter your physical condition, so he said that to become an expert I need to think in what is your drop of 20 and give me 20 ideas that you have in doing what you have done 20 ideas and can you write them down for those who are watching and those who are present here?
Think about it, what are the 20 things you know from your life experience about art design, client relationships, health philosophy, fitness, whatever, sit down and write down what those fun things are and try to fill the page. The next thing is to ask yourself if someone would pay you for any of those things, what dollar amount would they put for that right? How much would they pay you? So I produce videos like this for free, which costs us a lot of money and why we do this. because some people really enjoy our videos and donate money to us so that we can continue to do this so that the video is valuable, like you guys are giving me something very valuable right now and I think you know what I'm talking about. right, you're giving me your time and you're giving me your attention, so in Los Angeles, driving around town on a Friday at four o'clock is a big commitment and if I didn't give you anything valuable, you'd be pretty pissed at the end of this. , so think about the ideas you have.
This is the other problem when people create content online and I read them. I pass them as if you haven't taught me anything new. You didn't tell me something I already knew in a new way, you didn't change my perspective one degree and I'm upset that you wasted my time. The opposite is also a little dangerous when you put too much information on each slide that it becomes so dense that it's no longer fun for me to slide through your carousel so that there is the right amount and it's not a formula that I can tell you, but you know when You see, when you see someone's carousel and it's flowing really well and it's building a story, it creates tension for you and it gives you a satisfying conclusion to a story or a problem, then you feel like it's great, so think about this.
I have a coaching group. I tell you, you are all experts. Tell me what your 20 ideas are and they're right and then I ask them: How much would you pay? What would a stranger pay to know this information? This is the key to all this wealth ability to convert your knowledge and experience. What is someone going to pay you to listen, show up and cross over? city ​​and give you their time and attention, that is very valuable, okay, the question so far, wow, okay, please, this is it, all your talks also always take me to different places, so this one takes me to the music, um conception, just when you look like that.
When creating the songs, you know that there are thousands of songs with the same structure, the same chords, the same notes and the same thing and yet they sound different, so I think I was thinking about doing it differently. It could be something like this. unexpected, you have to be, I think that's a factor that I can of all those big and small remixes and all that kind of stuff you know, being unexpected makes a big impression in determining whether we've seen it right or not. Yeah, that's okay, so it's more of a statement, yeah, yeah, yeah.
My mind went to the right when I was thinking about this, like in pop music, there are a limited number of chords that people keep playing over and over again, but they find slightly different arrangements and maybe stylistically play them. It's different but it's pretty much the same on bass, it's like there are only three notes you can play, but I think there are infinite variations of that or something. I'm not a musician, I'm going to get in trouble for saying this because the internet is very smart and they don't like it when I say something I don't know, so I'm going to stay away from that, okay, so we're like uh, I'm four.
Pages away here from reach and end here okay, now let's get into the nitty-gritty, how are we going to do this? Ok, now I'm going to share with you very specifically how I was able to make this post in 20 minutes. I'm constantly looking for ways to optimize my process and my workflow to get the most things done and create the most impact because I have very little time to do these things, so I want you guys to adopt this mentality to beta test before start beta testing, all that happens is I'm going to make an assumption, a broad assumption here and you know, sometimes you make an assumption and you get it wrong.
A lot of people just post it on Instagram and wait. It works and if you're new to this game of creating carousels and trying to teach it, it might take you a day. It used to take me almost a full day to make a carousel post and then some worked and some didn't and when they don't work I get a little sad and work a little and think about what happened, I can't figure it out so I have a formula for you that will help alleviate some of the pain and speed up the creative process. and it will allow you to try a lot of different ideas so you can iterate at the speed of thought, okay and this is how it works, here is a graph and the graph looks like this and I want to be able to start with the easiest thing I can do while doing the least amount of work this is I am very lazy I want a big impact for almost no work and my mind is programmed to think like this okay and then what I do is translate that into something and I try I do it through a sketch form before of committing to doing something or looking for images and the way I do it is to test ideas now, which could be a good place to test ideas that is very easy for you guys, what do you think well? for example, you can do it on Instagram, you can do it on your stories, we just talk about it and see if you get any feedback on it.
That only takes 10 seconds. You can do it in ig stories. Excellent, good job, what else there is no production, right? Don't do anything, you can't edit it, you just have to record it and make it great. What elseyou said on Twitter before? Yes, Twitter everywhere else quora. You answer questions on quora. Are there two R's in quora or one two one? Where else is there conversation? Yeah, just say it. someone, yeah, just sit down and let's have a good talk, friends, yeah, I mean use that network of friends and say, I've been thinking about this. I want to tell you this story.
Everyone has to eat, so meet them for lunch. You tell them a story and if they lean in they tell me more, they just can't get enough of it, you tell them, okay, something is working and if you don't get the reaction you want, you change your story or you simply forget it. On that note, where else can you generate ideas very quickly? Yes, you want to be able to generate ideas very quickly so you can test things well. They're similar stories, but I personally live stream to get ice cream and I like a long stream of consciousness. things yeah, kind of like my original example about believe it until you make it was a long conversation, whatever someone said was valuable, I tested it and put it back into the universe, okay, so my process looks like this, which made me like to use is twitter twitter you get very quick feedback if you say it wrong oh my god the angry twitter design will be on you so you will know and I am constantly trying to find that place that makes people care so that they or are really mad at me or they love it, so when I post something and no one responds like I didn't say it in a way that people care enough, the nice thing about Twitter is this feed in 20 minutes.
I post the same tweet again and I'll change the language and it's weird, same idea said differently, totally different reaction and what's really cool about Twitter is sometimes people say, Chris, you might want to look into this or here's a different way of saying it and I like your way of saying it better and I'm starting to mix it up well and I'm letting Twitter be a creative board for my ideas so I don't know what sport it could be but there's the bouncing board and that It's Twitter. and Twitter is not a machine, I'm talking about all the people and then the ball bounces and it's like, oh, that's what people care about and how do you know that they care, how can you know that it's not just a feeling, engagement 100, engagement and You can see them as retweets of likes, which I think are the most powerful version of that in the comments, so they respond to retweets of likes and comments.
They are generally related if you have something with a lot of likes and very low retweets. I don't. I know what I haven't seen that too often, usually a percentage of this drops and then drops well, it's something like that so we can all find our threshold to say, as a rule, move forward if a tweet gets more than say, What would you say? the number is greater than x number of likes then it might be something you should pay attention to, well what might it be for you? It's different for everyone, it depends on how big your followers are for me, if I'm on Twitter, I don't have a lot of followers, yeah, that's why I got like 20 likes, okay, so let's say, let's say 40 likes. , okay, we're going to set a new benchmark, so the reason I want to say that is like I need 40 people to at least care about it, so I want to You have to raise the bar, so if not you have a lot of followers and mentions, comments and stuff on Twitter, it means trying to adjust your voice.
Try one of these formulas. Say something that provokes an emotional response from someone. Tell him something. story that is very personal, maybe, like I said, a turning point in your life and see what happens like I said. I think people really want to connect with other human beings, so when you post what everyone else is posting, it's now yours, copy and paste. command c command v that's all you're doing modify it change it okay sometimes I don't say I do it on purpose all the time sometimes I just misspell words to make people angry and then they get angry and then they respond like you you spelled his mind, you spelled the line, it keeps coming up in the feed like he knows, not always, sometimes they really just get it wrong, okay, you want to say something, yeah, I was going to say one thing that I've tried for myself and that It has worked because I have very few followers on Twitter, yes I am competing in the comment sections on Instagram, yes, from people who are related to my niche, like big accounts, and I try to get there early and try to get the best comments, and yes I receive many. of upvotes and responses to those comments, I know something struck a chord and that's something anyone can do without having followers 100 yes, and I'm going to show you other ways to do this for people who don't have a lot of followers on Twitter.
It's not like I have a lot of followers on Twitter, but it's enough to test ideas, so now you find something that hits a nerve. Now what I do is go to my notebook. I keep this little notebook in my pocket next to my bed and what. I do it, there's the notebook, there I just write down ideas, I draw an eight-square grid and I start writing and the really cool thing is that this notebook is not very big, as you can see, this is what that means. You can't cram too much information into each of these squares, it forces you to figure out what the heck you want to say and say it in a powerful, concise way.
What happened is that I ran out of pages on this one and didn't buy. a new one yet, so I pulled this one out and now, unfortunately, this one is a lot bigger, so what happens is I start writing more. I'm ruining my own formula, guys, so I suggest you keep a much smaller notebook and just jot down. in eight beats, eight story beat ideas, I draw a grid, I draw a line and I cut it into four pieces, I make it exactly like what I'm thinking and then I look at my own idea and sometimes this happens and actually when I say sometimes, almost every time I watch it, I was like I was really excited when I started, but when I watched it later I was like no, that's terrible, but you know what my time commitment was, two minutes here, that that's all.
I mean, you can see this, it's not like that. these are not works of art here two minutes get an idea it doesn't work move on so my life is full of books like this of ideas that are still born they didn't turn out well so this is what we do go from the easiest path to the most difficult, so this is a little more difficult, so by posting a tweet, the idea worked. Now I have to figure out how to turn it into eight frames, nine or ten frames and then post an Instagram and if it works, that's awesome, but I'm not stopping there.
Now let's step out of the Instagram bubble for a second. I'm going to talk about what's difficult. Well, I'm going to make a video of this now and you know what? These boards were literally working Instagram carousels that I was working on and Matthew messages me. It's like Chris works on it. He posted that video and that video has over 100,000 views so I just try an idea and when it works it's like. hollywood I do the remake I do the sequel I do the Broadway musical adaptation and I keep doing that and if it still works you know I'm going to go to linkedin I'll post it on linkedin that's how You are able to create a high quality piece of content and find different expressions of the same and now you can do what I said, you can give a talk on stage, you can turn this into a podcast and something that I can do or not.
I can just take my favorite Instagram posts and turn them into a book, that's how I like to work, that is, do the least work possible to get the most reward from my work, but I'm not going to choose just any page. I'm just going to choose the ones that people like the most, like some of you. If I told you to go write a book today, you would freak out. Its alot. It's a big commitment. How many do I need to take? Half a year off to do that, but if you do the work day by day every other day, create 10 pages of this book and just take the hits and put it together, I think it's going to have a built-in audience that's already been tested, has been vetted, so I want you to get into this idea of ​​not being the crash test dummy, set up the test and run it and see what happens if it doesn't work reset Try again and keep doing it over and over again.
Questions that make sense. Okay, now I'm going to get into this properly, so I screenshotted a bunch of my tweets, the ones with a lot of likes. I start examining them like that. become the basis for an Instagram post or not, the starting point, the springboard for it, okay, so for me my threshold is about six seven hundred likes, if it exceeds that, I have to consider it, so this is everything I do. Very sloppy thinking, I mean, I mean, that's Twitter for just trying out bounced ideas and if something sticks, I'm like, okay, a screenshot worked and I put it in a different bucket, it becomes my ideas bucket.
Instagram, Woody Allen, the famous. American film director, writer in the documentary, talked about this, he said, wherever I go, I just write little bits of ideas, little props, like a woman falling out of a car, and that's the beginning of a story, and he puts all this stuff on his nightstand and when he was talking to the filmmaker, he opens this and starts reading oh, that's good, oh, that's terrible, oh maybe he'll start writing this movie, so he's collecting shards, so for me this is my version of collecting shards to watch. If they work, except with Woody, he doesn't know if these ideas are any good, so I encourage you to find your platform, whether it's speaking live, streaming Instagram stories, Twitter or anywhere else, try this and see what happens .
Well, now I wrote. up here something to remind me of something to talk to you about well we're talking about social media right and people say this like why don't I have social media and I know why because you're not a social person. you are an anti-social person half true because social what is social means I go out I put myself out there I appear I have conversations I meet new people I interact with them that's what social media is or that's what it means to be social and I just added the word media so that those same principles apply.
A very simple framework. Ask, listen and then answer. Okay, you want to ask really great questions. Questions that make people think that some people might say are Socratic questions. No. Yes or no questions. Open questions. spark a conversation that creates a dialogue and then when they respond, listen to them, read their comments, see what's going on and then respond to their responses and that's how a dialogue happens so they don't feel like you're in it just to promote it. I see people on social media and all they do is talk about themselves, they don't even ask you a question, they're like I have a new book, I have a new this, I'm going to be here, isn't that cool?
I just got this job, in what social function would you like to date someone like that? No, there's no social feature, so what you see is you see them posting all the time, four likes, 12 likes, it's not interesting, so here it is somewhere here. it's this post when I was talking to you about this before, the conversation started on youtube and then I tried to sit there and summarize it and I wrote it like this in case you're not following me and look at this thing you have. 1.8k likes I'm not an idiot, I took something that worked, made it work again and made it work one more time and you haven't seen the end of it okay so I wrote here.
I don't mind the false expression. You do it until you get it, but it bothers some people. The word fake evokes impressions of fraud, deceitful and dishonest. If this bothers you, I suggest you use it. Believe it to achieve it. The same idea. Different words. 546 retweets. Now my brain is like I have it. to do something with this, how can I turn this into a carousel? I was lying in bed one morning and I was thinking about this, how do I do this? I know how I'm going to do it. I'll show you because I already did it, this is like the cooking show where I tell you how to make meatloaf, but the meatloaf is already made, so I just take it out, here we go, it's page two, okay, I'll show you how I took that tweet. and translated to a carousel post again, notice the least amount of work.
I'm using three fonts. I'm living dangerously because I usually only use two types of foundation. If you're paying attention, I've introduced a serif type base and so on, of course. everyone likes what serif font is another conversation for another day now let's get into this part okay i was thinking the first image is my title image this is what is known as the hook if you can't hook me, You're Done, I don't go on to slide two, three, four, five and six because this is not interesting, so I have to think in the most grandiose and striking way: this is the a in one-way format, right in the frame, attention , you have to catch my intentions.
So what I'm going to do, I'm going to say fake, I think that should stop people from faking it and then I could go straight to the tweet or the Instagram carousel, but I'm not going to do that because you know why, because I have to. make these last 10 slides long so that fraudokay you have an idea and then the impostor and there's one more after this like cheating at this point they must be thinking to themselves where is this going if you don't follow through on this right now? I'm going to kill you, so guess what, okay, I asked this question.
This is what comes to mind when you hear the expression, what expression, fake it until you make it, so I'm having a conversation with the audience and then I explain it, I said fake it. It doesn't mean lying or making claims you can't faithfully fulfill, it's an internal belief system and a reminder to act as if that's false, it means it doesn't create fraud to get people to make claims you can't fulfill. you know what's really cool, I'd be stuck here, that's the end of my tweet, what did I do? I posted that and I read all the responses and one of my friends, I guess, friends now, Mr.
Blair writes some really smart responses there and I'm like no, I know what I'm going to add to this one. I'm going to take what he said right, so he says Dan Sullivan talks about this. He musters the courage to commit to action. which breeds competence and then finally comes confidence, says Dan Sullivan, the consultant, talks about the four C's courage, engages competence and builds trust and all of a sudden my silly little thing sounds a lot smarter and guess what I quote it? here, both people, Blair finishes. and dan sullivan, although I don't think everyone is like on social media, you know, I still do my best to try to excite and give credit and then I end it with, in other words, believe it until you make it and go.
Going back to Blair he ends up saying commit before you have confidence, so you see like he was saying an idea, fake it until you make it three or four different ways, I said fake it until you make it, believe it until you make it, commit before you make it. . They are confident and the four Cs are the courage to commit to competence and confidence. You guys understand this now, so this gives me uh 200, almost 200,000, reach 235,000 impressions. 634 follow this dumb type-based post, I swear. It took me less than 20 minutes, the longest it took me was what serif font I'm going to use.
That one almost killed me, so insider, you know, write some nerdy stuff in there so you understand now, okay, take that piece of bread and keep cutting and put butter on the side. He says, "Okay, I'll serve it to you another way. I'm going to cut off the crust. It's a completely new sandwich for you. Okay, questions or comments. Does that make sense?" Thank you for your patience because the internet just wants to jump to minute 45 but that's not how I do things that's how I like to teach okay, where are we? I think we're at the end okay well save me before we get to the last slide okay so how can someone who doesn't have that many followers validate oh yeah yeah thank you yeah yeah yeah it's right here it's here on the dashboard okay now are here okay I said ask listen answer let's say you don't have a big enough platform or you don't even know what kind of questions are asked, thank god there is the internet, don't worry because reddit is full of people asking questions, I must say, differently, red is crowded.
Sorry, it's full of people asking questions, that's what it is, so sometimes I go on Reddit and see them asking a crazy question and see how many of them respond. That's one I'm going to want to answer if no one cares. it doesn't get too many upvotes, like people don't care for whatever reason, so reddit is a great place to find threads where people are very passionate and you can read their comments, so you get this without doing anything. of this work is even vaguer than my version, you don't have to do anything, just sit there and read and find out which ones appear.
Work comes trying to answer, so I would scan the answers and see that no, these guys are idiots. They don't know what they're talking about I have a different point of view or not, it's been answered very well I shouldn't touch this it's already done or I'm going to find a different way to say that or I'm going to find the source of who said that and I'll make it interesting or I'll take that answer and find my own story related to it. That's what you do so you can go to Cora Core, which is another place where people ask questions. to get answers you can look at what's trending on google like what people are searching for as a starting point but there's also this awesome website called answerthepublic.com and it's a really great place to see what people are interested in asking. and it's Last time I checked it was like something nodal like little spikes like a mind map and then you can see it, you can click on those things and they explode and it's a really cool way to find out if that answered your question, yeah, sure, No.
No, no, you didn't want to refund that or what, that's what I thought. Okay, where's your microphone? Yeah, that's what I thought you'd go through those channels to get ideas. Yes, yes, of course, yes. if you can, if you don't have an audience to talk to, I'm going to use this word very carefully with a big asterisk over it, you can steal from here or you can steal from yourself, so all I do is just add the good ones in a bucket somewhere sometime I come back and feel like I need to make a carousel because my followers are dwindling I'll pick one of these now I realize that by doing this and sharing this someone who pays attention to this might just review my own feed and find which ones work and do this thing that sometimes they do so I have to say I have to beat them because otherwise they'll just post this before me but I'm not that scared because I feel like the way I say it or the way I design it or the images I choose with the type will be different, hopefully better than what they do, but there are some people who are very good and We could do this and we will work for them, so let's do a quick summary and I'll answer any questions live from you or our uh whoever is tuning in live how many people do we have watching the live stream today Jonah. 500 okay, now the summary is okay, we just went over this, so as far as I can tell, the Aida framework is attributed to a guy called Elias State Elma Lewis and it's a way of talking about advertising or marketing, okay, and since you have 10 slides. to work I have divided it like this, the going and I have only changed one thing, so a is to attract attention and I is to generate interest and d he says create desire, I only say give me the detail just give me the details and then one is a call to the action, tell me what you want me to do now, that's it, it's that simple and if you take away these two things, you really only have eight frames to work with, that's why I draw a rating of eight.
Now it makes sense because I reserve the a to do crazy, uh, what some people would call clickbait title, whatever, just to attract people and I've continued to experiment with what images attract people, what make them people will stop on their feed and and See what actually delivers on this because if you don't deliver on it, they'll just stop and you'll lose credibility. Well, the bottom line is this: healing is fine and copying is not, so don't mix these two. please don't take someone else's post and delete their credit and call it healing it's not healing that's not called inspired that's not called learning that's just called stealing that's the worst kind of stealing you're just being a plagiarist using barely someone else's work making changes to it and calling it yours is not helping you, I promise it will only hurt you in the long run, instead it is totally fine to select it, I mean I have searched the internet and found the best most relevant stuff for this audience. and I'm just going to share that and make sure that I create a win-win situation, win-win for me and win-win for the person who did it, because I want to make sure that all the credit is given to them and to me.
I'm going to help them grow too, now I say it's okay but the person you are healing may feel different and each person will respond differently, some people will say delete that post and I would suggest that if you get negative comments about them delete the post Immediately apologize profusely and don't do it to that person again. That's all because there are some complaints on the internet about people stealing other people's content like this all the time. Sometimes I go into those threads and it's just horrible, well now the type of copy we want to do is not copy the end result, we don't want to copy what it looks like, we want to copy the thought of what inspired that person, we want to trace the roots to do it. the genealogy of ideas and tracing the origin of where those ideas come from, if we can do that, we will be doing something good for ourselves and we will learn something and we will be able to make posts that are much more interesting than what others do. .
We just talked about this. The social part is asking, listening and responding. You don't even have to ask. You can just go to forums, groups, Reddit forums. and just listen and see what people are talking about, what's something that you know something about and can add another dimension to it, that's how you do it and then when you have an idea, when something sparks, think about what people remember, something that is emotional, something that is visual and something that has a story, those three things are key for people to remember what it is that you are doing, so try those ideas, don't be afraid to break some eggs because they say you want to. make an omelette Crack some eggs and test your ideas quickly and don't overcommit to any content or ideas you have.
Try it if it works. Dig a little deeper if it still works. Go ahead and take it to the end and take advantage of that one. piece of content on as many things as you can and I think probably, if you're very creative, there's no end to how you can repurpose content that works for you, okay, and then the last thing and I said this last time, I'm just going to say it right. different ways, please be patient, people expect miraculous results overnight, they don't happen overnight, and the opposite side of that is being so precious about your post that you never post anything, many people think , oh, you know, it's just not going to deliver. my standard and I understand it, so the analogy I would like to make is that you are an actor on a stage and you think that social media is opening night, it is rehearsals and we are all rehearsing in all the worlds of the stage, so it will be Totally well, if you enjoyed this livestream and this

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I'm on Venmo, you guys can just send me money, which people will do next time. I'm going to read the list of people who have sent me money. I appreciate it, guys. Thank you so much. Now let's open the debate to some questions. What do they do? The guys want to talk about what's relevant to what we just did, so my question would be on the last slide that they have a call to action. Yes, what would be appropriate for a call to discuss or what is your attraction commitment? What are you doing there? Yeah, so what kind of call to action should we ask for?
What makes sense to you if you are selling a product? You might say: click this link if you're like me. All I want you to do is probably like it and make a comment, that's mostly what I want you to do and to get a little bit stronger, you can ask it to share, which I think is like the airplane icon. I think this is the highest ranking, the second highest and then. This would be the third one, so it would be like that if you want to share comments like likes, but I tend to try to ask them to do one thing.
Now I see these slides where at the end the call to action is "Make sure the notification goes off, you know, message someone, comment and then like, it's just one thing, just one, okay, that's all you get." I'm going to ask because otherwise it's too much and it's weird because you'd think everyone remembers to like, comment and share but they don't so guys don't forget to like and comment and share and hit the notification bell and then they do it, that's how it happens because we just remember, they remember, oh yeah, okay, and they'll do it so a link appears. work, if you're in the creative services business, you could say something like I design logos for a living , if this is of value to you, click the link in bio, that's all you need to do, you're not going to shut someone down, are you? here, carousels are not intended to be your direct path to the money, it's an indirect path, not a direct one.
Oddly enough, I no longer do creative services work, but in December I was attacked by five different people or companies, some very large companies asking for help with their social media posts and design , and I just recommended them all, some were like five thousand dollars a month, some were more, some were one-time deals, some were retainers, so it's really strange that I'm not. I'm looking for a job on Instagram. I'm just looking to grow an audience and teach and help people, and in doing so, even theunintended consequences people want to hire us, it's okay for you, yeah, yeah, do you feel that? uh, posts that don't have a question have better engagement or not, do I like the actual question of your product or service?
You know what I mean, it's not a question from a tagger friend who needs to hear this, but more like, or you? I think compromise works better than trying to attract the person, that's what I'm just trying to get at. I don't know, I don't have enough data to be able to answer that in a real way, but when I was I'm going to launch an Instagram masterclass and I'm still going to go. You know, look for the Instagram master class. Now there is no master class. There is no link. There is no sales page. I haven't even written it yet, but people keep asking me about it.
So it tells me that that works, so if you create something that is valuable and that is aligned with your service or product, people will be curious, like they want to learn this. I want to sit in a room with you and write a carousel together. from start to finish critical review add images design it and create a template with which I would like to do thatSometimes I say I'm going to do a masterclass and then people get very interested in it, so I don't have any data, yeah, okay, any other questions, yes, in the question and answer framework when you answer.
To the questions I was wondering, have you ever come across a scenario where there is a question that is really hot and you know that if you answer it a certain way you will get a lot of engagement because it will excite people in a certain way, but in your head you also say that's not exactly what I want to say on this topic or that's not how I would answer the question and if you come across that um, do you stick to what's completely true for you? Do you find a balance? you twist things a certain way so you know it resonates more, how do you handle that personally?
Yes, that's a good question. I'm going to try to take a step back and tell you my philosophy on this and then get into the answer, okay? My philosophy on this is that you are all complex beings with many thoughts and feelings and are not entirely consistent with yourself, even one day you might respond to a challenge one way and another day you would respond completely another way. So I think we're like this full spectrum human being and we only show the world a very small portion of that spectrum, as we say of the light spectrum, the visible light that we can see is very small, right, we know it's very small. . since we can't see infrared, we can't see it's my full version when I'm with my kids it's a different version none of them are fake and none of them are 100 true because it's too much for someone to know them all at once in one go so I believe When someone asks you a question , you have to ask yourself what spectrum I want to show.
I want to show that person that I'm an experienced filmmaker, so you put on your filmmaker hat, talk super geek to them about it, or don't. I don't know if you're a parent or married or something, there are different sides and that's the beauty of life, it's not like I want to go home and talk to my wife like this and I don't talk to her like that. This way, right, I'm not going to break down the door. I say, hey honey, what's up? I'm happy to see you, it's Friday and I don't talk like that, right, but on a program like this I want to bring. some energy to what I'm saying so people don't fall asleep I'm fighting for calorie conservation people want to go to sleep right now so I have to say things a certain way I also know that on social media I'm not trying to be mean, I'm trying to be direct because I think there are a lot of hesitant answers that aren't clear when said directly.
I know I'm going to offend people I don't mean to. but I just know that that's the consequence and I have to be okay with that and that's not okay with all of you. I'm secure enough in my career and life to risk saying things that will piss people off. I even put it in my description sometimes I'm a cultural agitator I say things to stir things up so people start thinking you know having critical thinking means being critical of what you think so when someone asks you a question it's very It's exhilarating, it will make some people angry and some people say it's amazing because I got so much clarity from it.
I'll give you another example. You've seen videos like this when people talk about how to grow your Instagram. They follow you and usually give you cut and paste answers, like they just read an article somewhere on the internet and just posted it, it's all pretty rubbish right? They'll do it in 15 minutes and get a lot of views and me. Look, I could do the same thing, but instead I'm doing an hour and a half livestream with you with 11 pages of well thought out ideas and that's how I want to teach, so I'm going to show this kind of more. professional side and go really deep when other people are very superficial, but that's just the spectrum I want to show, so I think you have to ask yourself what brand I feel comfortable sharing with the world and then go into it small.
The stages don't go completely crazy like all of you because people will freak out, that's all that helps them. Yes, okay, very good question, the lovely couple, you guys want to ask a question and then we're going to finish, how are you doing, eh? As far as the look of all these and the topics, it should be a niche or if I have a similar idea that I want to express through the carousel, it doesn't matter if it's design and then philosophy, you know what I'm saying. As for gaining followers and stuff, yeah, I'm going to answer this question in two ways: what I think you should do and what I do, and they're not the same thing.
I think you should go super niche that when someone scrolls up your feed, they'll check a couple of things and if it looks like what they want, they'll follow you and your goal is to get a follower because they're subscribed to your channel, but if you post something great about philosophy and the next thing is design and then it's about cooking and something else, they could all be great posts, but that's not what I came here for, so I think you'll get a faster speed in followers if you just stick to a. and there are a lot of people like james lewis, you know what james lewis is, he does it hand painted like 3D letters, it's really cool, that's all he does and he has a lot more followers than me, and then you see a person like stefan coons who likes lettering, hand lettering too, many more followers than me, logo inspirations, over a million followers, all he shows are logos so I'm the weirdo who is interested in a lot of different things, so I tend to post things on a couple different topics and I actually have different Keynote presentations tagged this way, so I know which Keynote presentation I'm going to open because it could be very confusing, but that's just me , okay, so I have one for marketing, one for business, one for design, one for mindset.
I know it's crazy and one for Instagram like a master class. I think I'm missing one here, but business design, yeah, I think that's what I have so I have at least five decks and the decks are getting very dense now because once they did. too many slides, I duplicate them and create number two and delete the others so that there are business one, two, three and etc because opening the files becomes quite massive, yes that is what I am doing and I am sure that it is not like that . helping my followers, but I don't care, I have other ways to make money properly, so I would tell you to choose a lane and go very deep, the more niche you go, the easier it will be for you to get followers, okay? right, any other questions, I'm really thirsty now, okay, one more, yeah, okay, bring us home, this is it, yeah, the question I was going to ask is when you select which questions to answer, yeah, if you have a question that someone has done. you or a couple of people have asked you and you know that it's not going to reach the majority of your audience, but you know that you can really impact a small portion of your audience. you communicate that, um, what would you do in that type of situation?
Yeah, when you say you know, it's like you have a hunch and you never know for sure. Yeah, because I posted things before, I think this one isn't going anywhere. and I'm embarrassed and I'll delete it later and then it takes off. I think I don't know why it would take off and to date, you know, my best performing post is one I would even write, wrote Greg Gunn. that and that's cool so I thought people would get mad at me for sharing a guest post because they're used to a certain thing and now I'm allowing a couple of people to submit me carousels that I'll share their carousel and my feed and I still think that this is not my design it's not even my voice I don't even believe in this but they love it okay so you never know and I just think we falsely believe the certainty of the outcome I'm not so sure if you feel like someone really needs it and you have a very good answer, try it, put it out there and see what happens and after a couple of Sometimes it's just dead, delete it and then don't do it again, but you never know, it's okay, we're still in This is a place of exploration and I warn you not to limit yourself so quickly to what you think is happening. work until they have evidence to say yes this is causal like this and this is connected okay okay guys that's it thanks for tuning in guys have a great weekend and I'll see you next time .

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