Inside Rolls Royce - Documentary 2019

As one of the oldest and most famous brands in the world, Rolls-Royce has been providing luxury cars to Uber Ridge for over a century, everything about the vehicle, it just screams luxury, it screams success, well, you relate it to Rolls-Royce. to earn you automatically you think you have to earn a few shillings it is opulence because you dare to drive a car like that it is nice to drive somewhere and people will welcome you as if you owned the place but to keep the rich people of the world happy with their wheels they require a special kind of dedication the mirrors are not clean the window is not clean you need to develop an eye for raindrops i mean, this is a very valuable car it should be like a diamond in a year when the

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are building their most expensive car ever we know people willing to do everything possible to achieve perfection in motorsports.

It's not easy being number one. I think you have to be a little obsessive. I believe that in total all the work has 446 diamonds, almost 25. carats everything that has been done here will be done again everything hidden in the goodwood estate in west sussex is the current home of

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automobiles the manager of the house at rolls-royce makes sure we present the right experience for all our customers and Visitors to Rolls-Royce check everything from the length of the trees to the length of the grass. The grass at the moment seems a little thicker than normal, but that's because we've had to wait for it to grow back after the extremely cruel summer we've had.

This year the first thing people see when they walk into reception is one of our quotes from one of our founders, Henry Royce, which is to take the best there is and make it better, as you can see we have our Rolls Royce guestbook . We also have a VIP signing book which is where our VIP clients and high profile celebrities will guess that we will also be signing and it is possible to take a look at that VIP. Unfortunately, now it is not because it obviously contains their signatures. wonderful collector's book for an autograph hunter, but unfortunately yes, it remains confidential.

Rolls-Royce was founded in 1906 by motor racing enthusiasts Charles Rolls and Henry Royce. Your goal to build the perfect car. Perfection basically requires obsession in every detail if you see it intentional. the details and immaculate quality of each material the entire cabin the wheels all the chrome works even those details here there are so many things I could talk about the quality of the seats the driving comfort the reliability the engine this is just fantastic as a boss by Marketing Mark Milaw's job is to make sure the world loves Rolls-Royce as much as he does. First, when you get to the car, you touch the handle of a completely solid metal door and then open it.

It's just a special occasion, most of the time. people ask where the umbrella is because everyone knows there is an umbrella hidden in every Rolls Royce here in that car it is only on the front wing it is very easy Finnish car exports now exceed 100 million but the devices alone are not enough to keep its customers inspired Every year Rolls Royce builds a unique collector's car to help revitalize its appeal. One of the things we do, for example, is look to the past. We made the car last year, which is pretty interesting. It's a car called the Aviator and the aviator was basically inspired by um charles rose and charles rose, he was a pioneering aviator and we thought what could be the car that would drive in that century, so this is where we work together with our designers to come up with ideas. really crazy, for example, the The wooden interior was inspired by the propeller of a classic airplane.

This car even had a clock like a fighter jet this year to commemorate the 10th anniversary of his new factory. Rolls-Royce is building the most expensive car it has ever made. Now we turn to what is perhaps the most exciting and extraordinary collector car we have ever made. It's called Celestial and it's basically a celebration and it's inspired by the night over Goodwood on January 1, 2003 when we delivered the first Phantom to our first customer and this car is very special because it carries a lot of really extraordinary pieces of craftsmanship over the next few years. four weeks.

The unique celestial will be built around Rolls-Royce's vision of the night sky. They've designed a paint job that contains glass flakes for added depth and a ceiling that lights up with over 500 stars, but what takes the celestial into a whole new price range are the interior decorations, making it the pinnacle of luxury is that we put diamonds on the car, so basically the entire rear compartment is surrounded by small diamonds, but not to show off the wealth of the potential car owner, it is rather the most natural translation of a star into reality. Bringing a diamond-decorated car to life requires highly specialized craftsmanship, which is why Rolls-Royce has employed one of the UK's leading goldsmiths, this is a very exclusive project.

I have never seen this done before on any car. Richard Fox's workshop is tasked with setting more than 400 diamonds inside the celestial. This is one of the door covers and we are going to insert the diamonds into your drill holes, we are using very high quality beautiful diamonds, we are certainly involved in tens of thousands of pounds, no doubt, and then of course, It is all 18 karat white gold, so this project is not For the man in the street, should we say that each brilliant cut diamond is set in a tube of 18 karat white gold and placed at exactly the same height ?

I don't think people realize how much time goes into a project like this somewhere in the world. In the region of approximately 350 hours, which is an extraordinary length of time, cars like the Celestial are designed to encourage buyers to personalize their own car. The idea of ​​a collector car is very important to us because it is a way to stimulate demand. an inspiration for people to make their own bespoke cars and create their own interpretation of the Rolls Royce. The starting price of a new Rolls Royce is £200,000, but most customers spend at least another £50,000 on bespoke extras.

Well this is a um ostrich skin some samples of crocodile skin rabbit skins if we don't research these things and someone orders them at a later date then they will catch us elm walnut this is mahogany this is nice ash olive this is lye dash santos sander all of this here is going to become interior parts of the car this will be the top of your doors these will be the horn buttons this will be your phone drawer these will be all the hard parts of the car that you can touch that are not covered in leather to satisfy the customer's desire to be unique.

Workshops are under constant pressure to generate new ideas. This is a special color we developed. The pigment used in this was real gold. I think it would be terribly expensive to do so. probably over £50,000 to make a car in this type of colour, the average Rolls-Royce customer already owned seven or eight other cars, yes businessman Paul Bailey is 62. My birthday is coming up, I wanted to treat myself to something really special and the Rolls-Royce Wraith is first on anyone's birthday list. Paul must have ordered a host of extras to ensure his latest car stands out from the crowd.

The base price of the Wraith is 235,000, so I have spent about 120,000 dollars on options the paint here is a very expensive option we call it selena red we had to name it so I named it after my wife, which was an important point for me the chrome wheels are an expensive option obviously we have this very shiny silver on the roof so we have a great contrast and then we opted for the night vision lane departure head up display and I'm very comfortable that if I park this in front of another spectrum I will have no one else. thinking they have a better one than mine having spent six months working on the diamond studded panels of the celestial richard fox brought them in for inspection one of the people in charge of quality control on this job is the wood shop manager john mcwilliam e Your role is to make sure the product is up to par, completely perfect, there will be no compromises or small concessions.

The first panel receives the go-ahead. The second panel is the one that will contain the clock and will be the most visible to the user. customer, I don't expect to notice anything in the piece, nothing should catch my attention if it catches my attention, there is something wrong, one or two here that are slightly lower and this one that is a little proud, imperfections have been found, it is not the good enough for our clients, after intense scrutiny, the panel was rejected. It was noted that one, two of the diamonds, in fact, I think it's about four or five diamonds, maybe six that were too low or too high.

How big are these settings? Tenths of a millimeter. You are really very tiny. um, you're probably talking about the thickness of the sheet of paper. There is no mechanism here to get the bottom pieces out into the open air. It has to be correct. I know this car was built in England and I know it is. everything has been made by hand it's part of our heritage it's part of us this is something unique people all over the world love horses and I have to be honest, I'm one of them the story of this vehicle Carrick is British, you know It was made for the English gentleman.

It was made for royalty. You know, it was made for the queen. There is so much history behind this. If it weren't for the British character of the vehicle, the vehicle wouldn't be half of what it is today. It's what sells the vehicle this most British company was bought 10 years ago by German-owned BMW, but the new custodians know that the world wants the Rolls-Royce brand to remain quintessentially British. I'm signing letters and writing a letter. Every customer we have, every time you buy a new car, you get a letter from me and the letter is done in a perfect British way.

Basically, we are a British brand and for that reason, even if I were German, I would write to German customers. I would never change my language, I would never write them in my native German language, that would look a bit strange because they have Borders Royce and they bought a truly British car and that is exactly why they love the car and get a suitable one. Letter from me in English saying: Dear Mr Schmidt, of the three and a half thousand Rolls Royces made in Britain each year, ninety per cent are sold abroad. The largest buyers are China and the United States, closely followed by the Middle East.

All Emiratis are here and they like it. cars some of the people like cars more than their wives is the custom manager of rolls royce dealership in abu dhabi this is the largest rolls royce dealership in the world i show you something very interesting this is part of my goal of fill my office with trophies 2012 global distributor of the year best custom performance seller 2009 also best in the world in 2010 we are achieving after us also number one in the world best custom distributor worldwide global distributor in sales volume cells of best performance and regional distributor Kadeem's success lies in harnessing the imagination of the Middle East by creating themes that its customers cannot resist a nightly story from every night a story is the big deal the customer buys your story Kadeem's latest theme is based on the past pearl diving of the country I am working in called gawas awas means diver many families used to survive by diving before abu dhabi became rich in oil, men risked their lives diving for pearls on the seabed.

I like this concept because it is a thank you for your grandparents and what they did in the past. Got the green light. The Pearl Diver concept entered production at the Goodwood factory. They used turquoise to represent the Arabian Sea and decorated the interior with shell leather. A mother of pearl. Kadeem came up with the idea nine months ago and now One more week until the cars are shipped to the Middle East. It's like the mother who was waiting to give birth to see her new baby. It's the same with the gold phone. Know? Sometimes I talk more than 40 minutes to talk to the client on the phone, you know, put this in my head for 40 minutes.

I can't sleep at night if I spend hours on the phone, so I use this to reduce the stress in my head. I talk about this with someone else. The bespoke car in production is Rolls-Royce's most expensive collector's celestial car ever based on the standard Phantom model. Rolls Royce wants the Celestial to evoke a feeling of the night sky. 576 tiny optical fibers will be woven into the interior of the ceiling, creating a unique atmosphere. The starlit roof, while sitting in the car you will see a replica of the night sky over Goodwood on January 1, 2003 when our first customer got theirfirst car, so we got our data from the South Downs observatory, so we knew that the information we were going to work with was accurate, so if Patrick Moore was sitting in the back of the car, he would obviously know what I was looking, but you can believe us when we say that if we choose we put all the stars. the right places, so many minute hours, another of the starry features of the sky has also been increasing man-hours.

I think it needs to be increased very, very slightly, don't you? It is a little too low compared to the others, more than 400 diamonds have been hand set on four of the interior panels of the car, one of the panels has been rejected by the Rolls-Royce quality control team and the goldsmith Richard Fox has been working out the small imperfections, maybe six or seven stones that needed to be repaired. recalibrate up or recalibrate down that we have just been doing for the last day, there is no doubt that eight or ten specialized staff will question me again, but I am pretty sure that we have done very well with this part, although I have the hope that Rolls-Royce has little to say.

Complaining about a last minute inspection of the workshop has caused Richard concern, we noticed a very small crack in one of the holes leading to the lacquer, but it's no one's fault in particular, there was a tiny crack between the stone and this of here it really can't be seen with the human eye it's not acceptable it's clearly visible to us I don't know the camera can see it it's very very fine but it's quite severe what does this mean? means this part in this the condition is not good, it means to do this again, everything that has been done here will be done again, so we will have to remove all the uh chenis with the diamonds on them and then we will have to uh, the we will recalibrate again on the new component that was actually deflating quite a bit there is nothing worse than something happening that is out of your control the crack is very, very small but still that is not good enough for Rolls-Royce, so let's go back to the drawing board, okay, highly customized cars like the heavenly help rolls. -royce shows the extravagant options available to customers.

One of those extras is the Rolls-Royce picnic basket. What is this exactly? For materials, you have the level of car upholstery on the interior, which has this kind of precise reflection, like I say, the quality of the ink. and then you have the beefier hardware and saddle leather on the outside keeping with the night sky theme. The basket plates are decorated with hand-painted constellations in platinum. Get that variation. How much does temperament cost? The picnic basket has a base price of around. around 20,000 pounds most people just want to have it as an accessory that comes with the car, you can use it for its functionality and quality, it's definitely something you can do, but it's more to complete the Rolls-Royce lifestyle , so do it.

Do you think some people who buy the hamper will never actually use it? Yes, it is very likely that two custom-made Rolls-Royces have arrived at the Abu Dhabi dealership from England and are about to meet their maker. Have you seen the cars yet? I have not done it. You haven't seen their cars, are you looking forward to it? Yeah, I was thinking all night about what the car looks like after nine months of waiting. Rolls-Royce dealer Kadeem finally gets to see his Pearl Divers themed car in person, let's see my little super baby, it's just perfect.

I can't describe it, it's just perfect, it exceeded my expectations. Won't you regret seeing them go? I will be very happy to see you on the road. Do you think they will be difficult to sell? No, they will fly. These cars are. money in your bag you have to be a perfectionist you have to be someone who loves luxury so if you have the money and you have the dream and you want to buy it and you want to reward yourself then there is nothing better than a Rolls Royce. I am a car lover, so each car has its own mood.

If I feel like driving fast, I would drive a Ferrari if I feel like enjoying my time. Listen to good music. Synchronize resources. Spend some moments with myself. I would take the roles, everyone will stop and turn and everyone wants to see who is in it. You know, everyone thinks it's going to be Simon Cowell or someone like that. The umbrella is a very nice gesture and the Rolls Royce unfortunately we did not use it. It doesn't rain much around here, it's always sunny most of the year For much of its 110-year history, Rolls Royce has been associated with a majestic and privileged customer, but the future is in new money that it hopes to attract a more market young man that Rolls Royce is launching. a new sportier model called wraith the danger is that if you don't adapt to a changing world then it could be seen as dated and out of fashion this is where we are writing a new chapter it gives the whole brand a new face wraith itself is It's nice, British and quirky, to be a more detailed description of the ghost, a darker, more menacing ghost, to help spread the word of the new menacing specter.

Rolls Royce has chosen Vienna for the international press launch. Journalists are being flown in from around the world to receive a 24-hour taste of the Rolls-Royce lifestyle Vienna's flagship venue, the Palais Coburn, has been rented for two weeks exclusively for Rolls-Royce guests behind me, it's usually the reception desk and it's the first time in history that we rebuilt uh this uh this The reception desk disappeared and Rolls Royce built a new world Rolls-Royce. There are some lounges there and there we have the Wraith Bar with a beautiful image of the Raid design. We usually play some traditional music.

Now we play Deep House. deep house is a kind of relaxed music, uh, it's not too heavy, it's really very relaxed, it's really nice, you know, you start to shake, with no expense spared, Rolls Royce has sent 20 of its new Specters in the hope of giving the best possible impression. Brilliant. Care is taken even with parking, we like to place them so that they are in a perfect line, so if you look towards the center line of the car or look at the door mirrors, if you look down next to them, I think it will be come as one.

You have to be a little obsessive-compulsive. I think that looks pretty good. Journalists will follow a carefully planned alpine route in the mountains outside Vienna, if you want to start by just putting your foot on the brake and pressing the button. button stop start we have a really nice mix of people here uh it probably goes a little beyond the normal release of the car I think we even have a form of miss lebanon 1995 so very fun actually I'm here to cover from a female perspective the car that a woman can drive rose royals is not a car only for men the most expensive rolls royce collector car ever the celestial is reaching the end of the assembly line for more than eight months goldsmith richard fox has been working on the interiors studded with diamonds emotionally, I think it's been quite a long task and I think we've had to bite our lips a few times, but it's a very, very difficult area to work on, so it's something that hasn't been done before. one panel in particular has already been rejected twice, I think Richard is nervous.

Whatever you're not happy with the surface imperfection, the crack, whatever, come back, we start again in the morning, in the morning, Richard, if you want to take a look at it, I know there's another little mark. Here I think it's good, I look good, I'm very relieved to hear you say no, that's right, you've learned a lot, a lot, yes, excellent, well done, thank you, well, I think it's a great relief and we've surpassed John, and? more i can say i hope to see you in the car in vienna the journalists are returning from their test drive in the new spectrum how did it go today sir good morning motoring you love the car yes, wonderful, wonderful, the carefully selected location of Rolls-Royce on the alpine route?

It seemed to be paying off for the driver, simply perfect engine, very quiet, very powerful, great day, I am very happy, I am very happy that you enjoyed it, it is a fashionable and glamorous car, it is an eye-catching car that every woman would dream of driving, eager to give it to the journalists the complete customer experience rolls-royce is inviting its guests to a luxurious dinner prepared by the hotel's two-star chef michela what are you going to cook tonight we are going to cook tonight with five courses and the first and the salmon and the duck liver, the lobster, the venison and the plantain barbecue?

The potluck dinner will be served in the hotel's vaults, which have been transformed into a moonlit forest scene. When you come down from the lobby area, you don't expect something like this, it's like you're in a theater, where you and a uh, in a movie and you're really in the middle of it, the moss here and the trees that were shipped from England during fifteen days. Rolls Royce will treat 250 journalists to the customer experience and then wait for the reviews to follow, coming here and drinking. Lovely champagne and being in a beautiful location isn't going to get us good reviews, but surely that helps, of course, it's very nice for us to be able to entertain our journalists in beautiful surroundings, but you can't throw champagne at journalists continuation.

In exchange for good reviews, you know, these are guys who take what they do very seriously and if that car isn't right, they won't write good pieces. In four days' time, the diamond-studded celestial will fly to the Middle East, where it will be unveiled at the Dubai Motor Show, so okay, interior marketing chief Mark Milal is about to take a first look to the finished car. What we do with every car that goes to the Auto Show is simply check the readiness. the preparation of the card is well done it's all the right features you know you need to see that this is our business card what we will understand is what people perceive when they see the Rolls Royce inside the car and then the button just inside there so you can see how the stars come to life here you are, you know you are in the middle of the orbit, you know you have run out of space, you have achieved the right goal, now you just have to wait to show it to the world.

What we have conceptualized and produced here is simply incredible, this car definitely has crash capabilities and I promise you that even when you are eager to buy it, you will see and experience many people who will get goosebumps if they get the chance to get into this car. Thousands of people will be drawn to the Earl's Court to see the entire range of 1961 Rolls-Royce Phantom 5 models for around 10,700 units. Competition between luxury car manufacturers has always been fierce and Rolls Royce does its best to keep the spotlight on each motorcycle. The United Arab Emirates has one of the fastest growing luxury car markets in the world, so Rolls Royce has flown its diamond-studded celestial four thousand five hundred miles to be its centerpiece at the Dubai Motor Show.

I remember Celestia when it was just the first sketches. You know, basically, painted on a napkin, it's the final chapter of a story. The CEO will present the car to the world's media in the morning and the stage management has to be impeccable. Where does it come from? My only concern is that it's a pretty long road. We just want to make sure he walks from his starting position. It's not too long. We don't want it to look a little awkward. You know that no. I don't want an awkward silence as he approaches, so we'll continue rehearsing and just find the best place for him to start and finish well, so obviously it's too long, it doesn't work, so what could we do?

I could do it, it's just a fine-tuning at this stage, it's a bit like a theater group or something, you know, it's the last fine-tuning before opening night, so the dress rehearsal, so to speak, I think It is important not to be too happy to use it. This is an opportunity to essentially throw the diamonds, but I think if you have the right light, if you get some sparkle here, as soon as I open the door and then it comes to life, it could explode doing some magic while you're trying to outshine. Competition at the Rolls Royce Motor Show is also giving the new Wraith model a special launch in the Middle East.

They have organized an exclusive test drive at the Abu Dhabi Formula One race track. This is the best place to show the race and this is the perfect place. market for crown award-winning dealership Kadeem has carefully selected customers who it knows will be tempted by the new sports model. We'll get people who already have rose racing, not only do they have other cars, but they already know that maybe they have one, two, three crossovers. Ladies and gentlemen, we are traveling at normal speeds today, so keep any of the stability systems activated. This is not only for your safety, it is also for our insurance.I hope to celebrate today.

Are they excited and the car has two? Have they driven? Rolls Royce before having seven. The higher-net-worth individuals targeted by the event include members of Abu Dhabi's social elite. I'm a TV presenter at Abu Dhabi TV, so I'm used to the camera. I love the camera. I'm really interested in this car. and I really want to try it and try it, I will definitely buy it and don't use your mobile phone while driving, don't worry James, trying to be a gamer to continue when you're ready, whenever you are. ready let's stick notes we want her to share the pleasure we want him to enjoy the lifestyle we want him to become a customer forever of course after driving it I really want to have one more than before the reward for Rolls Royce no It's just To sell the spectrum, but also to make it go viral, they take pictures, which means they like the car, they will come home and show the pictures to their families and he will become our marketing salesman.

What will you do with all the photographs? I'm going to put up an instagram instagram yes facebook I told you I want the car as soon as possible I'm in love I think there's a rush somewhere the response to the test drive has been so good that Kadeem can't keep up I demand that she won the reef , but I can't satisfy you, we are short of supplies. I really want it, but I hope you provide it to me soon. Assalamu has just a few minutes until the Dubai Motor Show opens. Mark is trying to get the cleaners to meet his high inspection standards. the mirrors aren't clean the window isn't clean so we go around here and we always check again oh no don't do it now just listen I mean this is a very precious car it must be like a diamond yeah yeah that They are drops of water.

It's necessary, it's necessary to develop an eye for drops of water, car enthusiasts, journalists and even Dubai royalty gather to catch a glimpse of the latest creations from the motoring world. Crescendo now you know it all comes together toast is giving a speech there is also a little surprise in that speech there is yes, I think it is a nice message, you know, for the people here who attend the press conference today there are rumors that the celestial may have a buyer I say , Thorstein, good afternoon, ladies and gentlemen, here at my side, is one of the best examples of custom design we have ever created.

It is the heavenly ghost. Hundreds of individual diamonds hand-embedded into the wooden pieces. This is the most expensive beast bow Rolls Royce of all time. created in history, ladies and gentlemen, I can also confirm that one of our best clients from another part of the world contacted me. He immediately asked to buy it. The new owner also generously allowed us to keep it and display it to members of the media here today in Dubai, the Celestial has been sold to a mystery buyer, but Rolls-Royce's strict customer confidentiality code means they are revealing bit. Do you know what country it is passing through?

It's headed to Asia, yes, that's the Asian continent, no particular country. I asked approximately what the final price of this version is. Sorry, but we're not talking about prices. With Rolls-Royce. Do you think it was more than a million pounds? This is something you should ask someone else, probably over a million pounds. I can guess as long as you want my lips are closed I can tell you this makes it you know really one of a kind actually maybe diamonds more for ladies I prefer rough cars in my car I have the swarovski crystals and my initials on the back of the car and inside too, but yes, there are real dives here too.

It's a long way to work for you, probably no less than half a mile. You live half a mile from work, but you still take the car. Still if. I have to keep blessing the work, otherwise they would be out of work. You know, the good thing about choosing Royce is that no one will ask you to borrow it because it's very personal. They know it's your car. My relationship with. This car is that I don't drive it a lot because I want to feel special when I drive it, so I take it out only at a special moment and you really understood it because you really earned it.

The lottery was two draws of luck. It's strange because I'm referring to the 45.5 million on one line and I think it was six pounds 75 on the second line. It makes me feel like I don't know, a part of something I would never have been a part of if it were. It wasn't for the fact that I'm sitting on the voice of a wall and I'm driving my walls and with another behind the scenes look at luxury brands on Sunday night the million pound necklace inside boodles at eight o'clock and if you want to be able to afford these things, you might learn something about how to be a billionaire.

It's at 40d right now. It's as solid as one of those new 12-sided pounders. That's how it is. The current continuity box marks 8 out of 10 wheels. Countdown below.