How to make Videos for Business: Content Strategy

okay let's get to the point, the biggest obstacle to creating

videos

for your

business

is the drum roll please, topic, period, end of story, fear of equipment, you don't know what kind of equipment to use, you don't know what kind of camera to use. you are not a videographer you have no training in this you should invest in a $5,000 camera fear number 2 is the fear of editing is the technical stuff seems too complex you are too overwhelmed you don't have time to learn 3 fear of being able to execute you just don't have time and don't have the resources, so how are you going to create a video for your

business

? 4.

This is probably the biggest fear of looking stupid, you don't want to look low quality you don't want to look dumb you hate the way your voice sounds on camera the way you look on camera that's probably the biggest fear well, here There's the thing that everyone has those fears when they start making

videos

, whether they're for your business or for fun and I had those exact same fears, but video has changed my business and that's why I'm a big advocate for you learning to use it and do it. Do it effectively and efficiently so you don't waste time trying to learn all the little tricks of the trade and that's why I'm here because I've made videos on how to edit and I have a video editing cheat sheet that will help you. guide you through the entire process.

I also have videos on how to be great in front of the camera and I have a video on how to explain exactly what kind of equipment you need to get started and surprisingly it's actually just a smartphone and that's it and I have a link to all of those tutorials below this video so you can watch them later and if you want to see what my filming setup looks like again, it's very simple and recently on Snapchat I did a little behind the scenes tour of what my setup looks like. Take a look at this and I told you before that I used to say just in front of my window because as you can see right now the lighting is pretty good so this is my old filming location just in my room or me.

I would film in front of this window in my living room because you can tell it's darker if you looked the other way, but there's actually really cool natural lights, it's easy to do a foam setup, so if you want to start making videos for your business, everything you really need. What I need is natural light on a smartphone, I swear that's all I've ever used. I sometimes use my webcam, but for the most part it's my phone and a window. This is my new little setup, so this is my home office, um, I quote up there and then I have these. two lights my webcam depends on my computer so it's not a big space at all um and you can hear there's a little bit of echo so I have a microphone to fix that but it works so if you like a little spare bedroom we I go to the den that's what you can use the lighting is from Cowboy Studios and there's also another light called the diva light which is pretty good so yeah that's really my setup for filming YouTube so outside of that stuff What is the number one thing you want?

You need to know when it comes to making videos for your business

strategy

, that's it because that's what's going to save you time and resources when you're putting together your videos and you know you're going to get the biggest return on investment if you do it strategically. think about your

content

, that's what today's video is all about, these are the three main types of videos you want to

make

for your business to get the biggest return on all your efforts and a little side note, these video

content

strategies They can be used on all social platforms, from Snapchat to Twitter to Facebook, whatever type of video you are creating, for any type of platform, these content strategies apply to all of them.

The first type of content is thought leadership content, this allows your audience to think of you as an authority. It gives you credibility and also

make

s your audience trust you a little more. I'm a big fan of, instead of the old school saying, always be closing deals, always closing sales. I like ABV, it always delivers value, so this allows you to deliver value in a variety of ways so thought leadership content can feel like Q&A obsessions. You can do this on a live stream on Periscope and you might really like what I said, do this on any platform so A signals are a great way to offer. your authority on a specific topic and also to interact with your audience and build those relationships.

Another great option for this is to focus on trends in your industry or business. What are some of the biggest questions happening in your business right now? of the most important technologies that people are using, what kinds of things you can leverage that people in your industry or your audience want to know about, so pay attention to trends and other types of content you can do for thought leadership is advice, just like this video is just a talking head on camera video and you can do the same with any questions related to your industry or some type of skill or tactic that you want people to know that you have implemented in your business and that is worked very well, the second type of video that you should create for your business is social proof videos, so they can be user generated so that people who use your products or services create their own videos on all platforms and are excited about your products or services, use them and ask if you can use them in your own marketing

strategy

.

You can also ask people to submit their own testimonials or you can set up an actual filming location where you bring in a group of customers and ask them questions about their experience with your brand. It's a great way to build a community and also show other people. that your products and services are very valuable and this is how they positively affect them and another great way to provide social proof is to create positive brand sentiment which You can also do this through your own company culture so that your own employees Talk about what it's like to work for you, what you think of the brand, why you want to work for the brand, and all the morals and values ​​that support your business.

A great way to show the rest of the world what a great company you are, and when you're an awesome company, people want to buy from you. The third type of video for your business is quite important and is a very personal product or service video. Basically what this means is explanatory, whatever product or service you offer, make sure you create really good and detailed tutorials on how to use them, why to use them and how they benefit people's lives. The reason you want to do this is that you are controlling the narrative because, whether you like it or not, people create videos all the time or write tweets or Facebook posts about your products and services, so this allows you to control the narrative. . a bit and make sure people get the most out of your products and services by using them in the right way and another advantage of creating a product or service video about your brand is being able to optimize the content so that the video is 53 times more likely to appear on the first page of Google above other types of links or reviews, so if you are creating highly optimized video content about your brand and your product, it will appear above previous user generated content, so again, it allows you to control The narrative and you should be the first thing your customers or potential customers encounter when they start researching your product or brand online, so those are my top three types of videos you should create for your business.

I hope this has saved you a little time, a little stress, and a little effort, and the reason I'm so passionate about creating videos for your business is because I started this YouTube channel nine months ago and the effect that the video content has had on my business. It's hard to even put it into words. I increased my reach exponentially. I've built authority on my face, which has resulted in talks and interviews and all that kind of stuff, and it's also created this incredibly engaged community across all of my social and other platforms. The amazing advantage of creating video content specifically on YouTube is that it's been the number one way I've grown my list over the last nine months, my email list, so I'd love to hear from specific people if you're using video for your business yet or after watching this, if you plan to use video for your business, please leave a comment and let me know below again.

I hope you found it useful. If you like this video hit the like button below share it with your friends and be sure to subscribe and I offer lots more tips like this in exclusive weekly emails so be sure to sign up for my website and I have a full course on how to book revenue and create video content for your business on platforms from Snapchat to YouTube. and you can watch it and put the link below this video, but other than that, I just hope this video helps you get started creating videos for your business.

Thank you very much for watching and I will see you. Next time