How to Get Clarity in Your Life | Rob Dyrdek on Impact Theory

what is

your

belief about belief? It is important? it's a starting point it's the only thing that matters it's literally the only thing that matters because

your

experience how you build something what you learn whatever it is everything you achieve is literally just based on how much you think is going to happen, goals and all this, All of this is broken down into micro actions so that you understand and believe it well because, at the end of the day, only the people who lose faith are the ones who abandon everyone. Welcome to Impact Theory, you are here my friends because you believe that human potential is almost unlimited, but you know that having potential is not the same as doing something with it, so our goal with this program and company is to introduce you to the people. and ideas that will help you execute your dreams.

Today's guest is an entrepreneur and media superstar who managed to turn a career as a professional skateboarder into a multi-million dollar empire. This man's real estate. Shoes. Meal. Alcohol. Entertainment. Not bad for a kid who dropped out of high school at age 16 and moved west with the promise of a thousand dollars a month and spent most nights drinking and smoking marijuana until at age 24 his sponsors thanked him for his service and was told that he believed the best years of his

life

were behind him instead of that giving him closure, however, this wake-up call lit a fire under his ass and he promised before his contract expired that he would be a person completely different and, despite people's misgivings, he put his head down and got to work swearing he would never be complacent again and over the next two years he completely transformed his mind and body and the resulting career is the kind of things that people make movies about.

He has designed his own shoe dozens of times. He sometimes launched the world's first truly professional skate league and the first skate channel of its kind. He has made toys that sold. Walmart helped build multiple luxury brands. He created a production company that made hit shows for MTV Nickelodeon and CMT. His shows stole the ridiculousness of the great Fantasy Factory. and his awesomeness have not only made him a household name, but have essentially made him the modern face of the entire television network. He has been attacked by a shark and the tiger kissed a bear on the lips and set the record for the longest jump backwards in a car.

That's why he also set 21 Guinness World Records for skateboarding and actually flipped a car as part of a Superbowl commercial without the help of CGI. His diverse and amazing success is hard to fathom, but it's all a result of intention and discipline, so please. Please help me welcome the founder and CEO of full venture studio

dyrdek

machine rob

dyrdek

. Half the reason I wanted to come here was because I really thought, man, he's going to give me a really cool intro and get me excited. I can't wait to show it off. I love that about the show and it was literally a thousand times better than I expected, so thanks buddy, thanks buddy.

So literally the show is about attracting people who inspire me, so I write the intro, although the longest part of the process is probably that moment where I really like to capture what it is and maybe I want to attract the person, so what you have done is pure madness, my wife and I have been through many, many. I spent many hours watching Fantasy Factory and actually when I left the quest and finally had the money to do what I wanted, we were originally instead of building it in the house, we'll go this crazy, we were like, okay, codename Fantasy Factory.

What do we turn this into so that it's still something I would love to film? I feel like your version of a fantasy factory would be awesome. You know, it would be a lot of fun. You have to think how. I move at such a pace that even listening to so many things I simply forget. I forget the depth of many of the things I've done over time because I almost only have memory and I like fragments of 3 years in a row. time to do so many different things and when I hear about the idea of ​​flipping cars and breaking world records, jumping cars backwards and being attacked by sharks and tigers, it makes me feel so warm inside it's like it's a highlight reel like the outstanding of anyone. that can never be taken away, you know, is the joys of what something like Fantasy Factory allowed me to achieve, not just from a business and media standpoint, but also from these weird highlights of doing all these fun things and exciting, it's so there are a couple of things in Anyway, I want to talk about one too, but we'll come back to that and then that memory, so you're in the water, you just got attacked by the shark on purpose, swim until the top in what I imagine.

It's kind of an adrenaline rush, but you stop, you force yourself to really stop and take it in, why do you do that? At that moment I knew I would never dive again, most likely I would never be around 50 sharks again and it was just this moment of

clarity

that was like wow, whatever happens for the rest of your

life

, look at this, You just let an 8 foot shark bite you and attack your arm and it worked, you know, I mean, it's like before I came along. in the water it was like this was so dumb like why would I want to do this?

I'm going to lose the function of this arm for this television show at that time, you know, they were saying that they didn't like any of the cuts and We weren't going to air it well and that was even a lot more stressful because of the lack. I'm going to get attacked by a shark all for nothing, right, that was pretty much the intention and I think that moment of

clarity

just allowed it. I immersed myself in a moment that I never wanted to forget again, you know, and I think that every once in a while, in really important moments, I can settle into the present so deeply that it becomes ingrained forever. versus where I'm so used to being on the surface level, like moving at a hundred miles an hour, achieving a vision and goals instead of settling into moments every once in a while that are super important.

When I had my first child, when I got married, I was able to just dive into it so deeply that every moment of getting married is so vivid to me, you know, and I think it's lucky that I did at certain times, other times it was the kind of moments you will never want to forget. and you have to intentionally put yourself there on a deep level to remember and otherwise you're just getting over it and you're like in those moments like really just slow down, stop looking at it like how do you make sure this is what you want?

I'll hold on, yes, I literally like to stop and talk to myself as if I've just considered a level of presence. I think people probably find a meditation right where you just connect, you connect a lot more, you know, and I. I just consolidated myself on purpose with the intention of remembering it, which basically subconsciously is like an almost right hit record, it's a different kind of level and I just don't think you can do it without doing it on purpose, you know, so you and I we share a It's kind of a strange memory trait that I've always observed while living in these periods of permanence and I have a kind of 10-year phase that I remember quite intensely, but even that kind of disappears, so the tenth anus.

I remember a lot less than year number one and at first it really bothered me because I was forgetting a lot of interesting things and then I realized that this is really beneficial because the things that I see other people holding on to, I don't hold on to. to them just because they dissipate so quickly in my memory yes, do you farm like that? This is what I want to lose as much as you cultivate this is what I want to hold on to. I don't think so, but I am. I called my lack of memory the gift in the curse, true, it can come back and get me stuck where I wish I had retained certain things and made them a habit, so to speak, but God, it is a beautiful curse, I mean, I live without fail.

You know what I mean, I live without regret, without pain, without any of the things behind all the things that I went through, it bleeds so easily for me, you know, so I don't do it on purpose, you know, certain things can trigger more painful things the more recent they are, but eventually I don't remember any of it, but it also forces me now to things that I really want to retain, especially to become a habit, which I think is probably the most difficult experience transition to how to do it. Do you take something good or bad that you've experienced and then apply the lesson from it and now consistently think back to that aspect that you should like, recognize it, identify it and then start using it with intention?

To let it sink in, get back to the other thing I want to talk about that way, Danny, so for those who don't know, Danny was a skateboarder. An amazing skateboarder jumped the Great Wall of China, but you were there for that, he was pretty. He's crazy, that whole documentary was mind-blowing, yeah, but you've spoken very eloquently about the fact that he doesn't have the ability to recognize fear, yeah, tell me about that and then I want to hear how. It's because I like how you feel about Danny, how I feel about you just from a skateboard shark attack perspective, so no, I was scared because I mean, and it was like I looked at that like look, here it is. the delimitation between him and me. where I need to add all these things to fight fear, right?

I need to have all these risks connected like him being attacked launching my toy line at Walmart, doing a TV show for Walmart, and launching this brand. New season, new show to follow, big steal, it was like the stakes and the calculation, and that's what got me to that level to be able to execute and where I feel like he's really doing it out of passion. Achieving that is really interesting and I'll be really interested to see how that plays out in other areas of his life, like if he's able to bring that playfulness and innovation, which you've described as something unique to skateboarding. but it seems that what you are doing as an entrepreneur is that skateboarding allows this progression.

You learn one thing at Stax, you learn Nexus stacks until you make it, you know crazy tricks like Danny. Do you consider that this has correlations in the entrepreneurial ISM? What is this notion of progression? How can people understand that and internalize it in their lives? I believe that progression is the key to happiness. It's the expansion of the universe and the ultimate evolution, and when you compare it to skateboarding, you learn to ollie. to kickflip you learn to grind you learn to kickflip to grind well like you learn to kickflip with the butt Smith you learn to kickflip with the butt Smith to kickflip outwards like these levels and you can only evolve, progress and become elite if you understand and learn the fundamental steps along the way to put together everything you could consider expertise to do something really amazing and I think a lot of people don't understand that when it comes to enterprise ISM, there are some key elements that you need to understand. from a fundamental perspective of finding success, you know what you know, which is ultimately building a brand, understanding how to put that into practice, and understanding the financial implications of how to do both well.

I think on many different occasions in the corporate ISM world. Especially today, your idea is correct rather than the battles won or lost and how it is put into practice and ultimately the union economics behind the idea. I think that's one of the biggest things that gets overlooked in the space, especially these days. There are so many people who have an idea that they believe can be a successful business and wrap some type of service or need or disruption around that idea without clearly understanding how to evolve it into an operating business that makes money; It's a huge gap that you know and you have your my career followed that kind of trajectory where you feel good in the early days.

I learned this and then that helped me understand this and now, in this phase of my career where you've talked about you're going to enter the eternal part of your life. race well both with your house and with a kind of Tony Robbins post, which we'll talk about because I'm very fascinated to see your response to him, which is exactly my response to him, so that's how you're conceptualizing it. Now, I have learned all this and it will allow me to run the Dyrdek machine efficiently. Yeah, I think I stopped and self-evaluated four years ago, right where I evaluated everything properly, like what worked, what didn't work, and then.

What do you have left to learn? I hired a group of consultants to basically look at how to build seamless businesses and then along that path, spending basically almost a year developing the direct machine system, it was really like going to college operationally. and the financial side, because what I already had a deep brand mind, what that process allowed me to do is basically systematize it in a way that I could now look more deeply at a brand and how to just put the pieces together to put a soul into it. that brand I had to learn the depth of operating a business because I didn't live on the sideoperational and I don't like it, I don't like the rights and from a financial perspective I never delved into it.

I always did. Someone handled it for me and it required spending years learning the brand domain through my lens, the operational domain through my lens, and the financial domain through my lens. I was then able to create a

theory

by which I approached the venture capital properly and within that I learned that the type of individual I need to do the business with the clear path to sustainability I need to see it within a revenue model that is tactical and credible and then ultimately from one side operational, is it feasible? Can it scale without the operational side having to scale along with it?

I think these now become these kind of cornerstones that I triangulate opportunities from before I look at whether it's disruptive, is it solving? A need is for the right person to reinvent it in the right way and then I can have a big enough stake to to get interested because what I quickly realized is that I am not an investor. I don't know if not. I don't have a significant stake in a company and when it raises ten million or six million or, you know, four million in profits, I get liquidity and from profitable companies and I see a clear path to liquidity with every deal that I do. create from a potential exit strategy that is important and always keeps me excited.

I think that's kind of a combination that I had to fully understand within myself and what my personal domain is. I want to know where I get the most joy from creating brands. You know, whether it's media, whether it's an alcohol brand, a vitamin brand, a nutritional brand, whatever it is, it's that incubation side and creative side that I'm so excited about, but it's only fun if it's like that. , it's like the business that you, you stumble out the door and then you're like you're in no man's land and then it's like when we let it go, even the emotional side that I had to learn if my passion is creating successful sustainable businesses.

You also have to separate yourself from being emotionally involved in everything you do and decide analytically if you achieved what you intended and when it is time to do it. The return on investment in your energy is just not worth it anymore, and I and I just think that all of those things have to be systematized based on your personal needs, your own personal teacher, your own personal search for energy and that's really what I did during those years, you know because I think a lot of people struggle to achieve it. clarity about what they really want, who they really want to become, what they are like, how I treat the world, it seems like I know you felt like I've tried all these things and some succeeded, some failed and I've been all over the map and so what I had to do is really get clarity what was the process to get that clarity you have to look for it you have to look for the mastery of life you are like the first thing is how your whole life looks good, it's very difficult, I know, I think that younger people have a hard time trying to look forever and trying to design a life and then now evaluating each opportunity based on how it fits into that central master plan and I think when I started to untangle and systematize the way I looked at brands, at At the same time I started to look at my life the same way and I read a book at the beginning of this whole process called starting right at the end and it was the idea that you have to decide beforehand what your intention is for this business that you're going to build that you want it to be. a five million dollar business with a 50% gross margin that takes home a million dollars a year and generates 3 million sales, five million sales like Do you want to build it and sell it?

Is it your passion to run it forever? Like all the businesses I have invested in at this time. Everyone, every CEO and founder, has a clear path and an end in mind. I demanded from Russ. I do not do it. I have no interest, right, and I think I applied that same kind of mentality after I discovered it in the business world. Well, why wouldn't you look at your life that way and then build your life backwards and then it would just open up? Go up to this crazy level of deep clarity because then you start thinking about time and energy and, well, how do you systematize your life to stay balanced and what I like to call just living in the right energy and because the reality is that there is There are so many different things in life that take your soul away and you have to learn to build a life with basically very few of them and so few, even when one hits you every once in a while, that it's just not like that. stay because there are very few things that take energy but give you energy because in the end it is energy and first so many people are different, unfortunately for me it is that I want to live in a 20,000 square foot house and it has endless views and is super modern. and it costs $750 a square foot to build and I like an amazing lot and have five kids and live a completely balanced amazing life and fly private everywhere and be able to build companies non-stop for the rest of my life like my needs as an individual since the material point of view I didn't try to deny it, right, I didn't, I didn't build with the intention of oh, let me get to this level and then I will change my life plan as if it were building a life plan. both of the material energy and where you would like to spend your time and then now look at the opportunity and pursue everything that you do to fill that thing, you know and it's the depth of clarity is the greatest form of peace and happiness because you start. to now optimize your objective clear and when you say clarity you mean clarity of what I want clarity of the path what is it I would say not only about you what you want but of the path and then, when you start to optimize it, it becomes It is much more credible, and as you know, there is no part like me on my dream board, it is the logo of my company and then all the companies that I am starting with become liquid, like all different things, then they are the real representations of the house .

I want to build, it's like every month I look at my entire net worth in net worth and cash versus each share and what the return on investment is at this point and my total expenses versus all of that completely connected. then, I connected those expenses to them, what my taxes deferred with a fully combined tax liability just gives you clarity, you know that there is simply no aspect that you don't make a move in life, there is not a single thing that you don't do and that does not serve that purpose. of my progression towards that, you know, I want to talk about the transformation like it's amazing to hear you talk now and even compare it to say five or six years ago it was very different and the transformation that you went through at 24 when they said Well, basically we will give you your contract as a thank you, this is DC, the right to your contract is a thank you, but we think the best years are behind us, which is crazy, did they really say that?

Yeah, that's amazing, so what hurts? What was that moment like? Obviously it sucked and then why didn't you break down and how do you look? I've always been driven and I think at that particular moment it was me just being I'm not getting enough out of being a professional skateboarder. You know, I was starting all these random companies and doing all these different things and working on building skate plazas and Street League and what that could be, a hip-hop and skate record label. stores and all these different companies I was building, but overall I still felt lost at that age and that led to a lot of partying, which then led to me eating terribly and being really lazy and that's what affects you the most. is being an athlete right now, so now you're not running your main business and that lens that I was putting on myself was like you should come work in DC just designing shoes, you're so good at designing shoes and you're so creative and like you should, You know, will you be satisfied with an Audi a4 and buy a condo?

You're like you made it, you know, I mean, you own a condo and you have an Audi eight, you know? And I said: no, no, no. and I said, I promise you that in two years I'll be a completely different person and I'm not going to, I'm not even going to say it, I'm just going to prove it, you know, and that's what you really know. all the fire I needed to like it, you know, start, you need to take control of what your opportunity is and make sure you focus on skateboarding as it will allow you to maximize all your other long-term ambitions.

You know, so what is that process? You put your head down, you get to work, but I know contacting a hypnotherapist was like the first step, yeah, so what was the thought? Why does the hypnotherapist help you do? I think it was like that at that time. In

theory

, I was starting to focus and skate a lot and I was skating competitively, so I found a hypnotherapist who had worked with Phil Mickelson to earn a specialty in professional golf, so the idea was that I was just going to go. there to help me be more consistent under pressure based on that, but he had written a book called Hyper Success, the great Dr.

George Pratt and he said, look, can we first test whether you subconsciously believe that you are destined to have a great success and I think, oh yeah, let's get to the root of this and what is your belief about belief? It is important? a starting point is the only thing that matters is literally the only thing that matters because your experience how you build something what you learn whatever it is everything you achieve is literally just based on how much you think is going to happen goals and all that, all this it's broken down into micro actions so you understand it and believe it correctly and I think you know there are two levels, that's why I love from a business point of view to have tactical revenue models that show you step by step we can grow so many units in so many months and so many doors for so long, that's incredible to execute, that's why setting goals in a specific way means so much, but at a 30,000 foot level, from a mindset standpoint, you know that An unwavering confidence in yourself is what I look for in the people I partner with because that allows you to fail micro and take big losses and take them as lessons and just move and chase and be constantly making micro pivots to achieve your bigger vision of your big goal. . true, because at the end of the day it's only people who lose faith that give up and belief gives you so much energy and again why when you start putting all these things together, especially from the goals and planning aspect, it's easy to weather the storms when you understand Okay, I have to move to get to the next pillar of this goal instead of thinking that none of this is going to work, kind of mindset, you know, but it's the hardest thing to teach, right?

I think that's just how it is. It comes with I was so successful from the beginning and all my big risks that when they didn't work out, other big risks were resolved behind it, there was this layer behind it that created such deep self-confidence that you have incredible patience. having a deep understanding of who you are personally and what your most important goal is and what you set out to achieve, which you may not be able to articulate or have others fully understand correctly and I think that's what I look for most and everyone I do with business correctly, that at least one person whose mind and eyes and soul is behind this idea that has that deep, unwavering belief because that's what it takes to truly find success, you know, I love that you call them dyers, yeah, others.

Instead of believing, what is a doer? Dyer. I tried to identify it as sort of the core values ​​of people who are like me, and it starts with feeling passionately obligated right where you're not. Your fire comes from the desire that you have to realize the passion. You feel more obligated to execute it. You are not proving someone wrong or looking for some kind of material aspect. In reality, it's more about who you are as an individual. I think you have to know that you are great. and know what you're not good at so you can evaluate and appoint the right people to help you achieve whatever you want to achieve at any level, honestly, in the sense that you're being realistic about I'm terrible at this, but also I'm very good at this, right?

It's okay to be very self-conscious about how good you are at something, but just know that super motivated people tend to believe that they can be great and would be great at everything. if they would just spend the time learning it or knowing it well and I think there's this idea of ​​self-awareness that you know what you're really good at and you have the ability to find people like you to identify and fill in the gaps that you don't know. You don't know how people become self-aware like that, although I think it's a certain type of person that can even get there if you're not someone who's trying to evolve and grow and have that idea of ​​wanting to do that.

Progress and become a better version of yourself and start liking to analyze yourself in a positive way. I don't know if you can. I think if you're deep rooted, you just don't like floating with the highs. and don't youyou let yourself be torn apart by the low moments, you know and I think you understand that it's all part of the process and it allows you to be what I like to call just a good person, you know that at the end of the day I only want good people to do business with and when you win, you do things and you meet you just want good people that you know and I think that's the core value for me about what it was and why you know it.

At the time I was really analyzing, let me understand who I am and then who I want to partner with, people don't talk enough when you're building a business, there are thousands of layers, thousands of layers that on a daily basis you're making all these micro decisions and choices. that many times they have to be generated from an instinct and a feeling for the direction in which they are going towards you and it is not as simple as you can make a perfect plan, but you still have to be relentless. evolving within all of that and I think someone who is constantly looking at how to optimize things has that kind of mindset and ultimately for me it's relentlessly consistent, it's like that's just who you are and how Your consistency is the only path to greatness and ultimately is the only path to confidence.

You know when you're doing things with other individuals and other human beings and people like you. You build trust through a reliance on how consistent you are in one and "I'm a human being on every level, so when I identify that it's strictly for other people that I'm going to do business with and be like that, it's how deeply I've thinking about the type of person I am and I believe you. You are this type of person and why and what makes me make the decision to make this deal together to execute this, so I'm listening to this and thinking, okay, I want to know that I can become this if I'm not this.

And one of the things I know is that you've talked about them being really powerful as habits, so how can people implement habits in their own lives that help them get closer to that and then what are those habits? The habits are different. for different people depending on the stage and depending on what you do, but I'm a big fan of systems III, just think that if you don't have a deep structure and systems and create some kind of quantifiable accountability for what you want to evolve and develop a habit, are you saying that you would create a metric for a habit itself depending on what it's like when the sleep structure is and getting up at five and going into the sauna having plugged into that?

Having a diet that includes your shake and your meals and every single thing that you would do that optimizes you and makes you the best person, it's a follow-up to all of that, it has something to respond to but ultimately it helps turn all of these things into things you don't have. to think about more, you know, and even for me, as I am instead of hoping to find balance. I have a deeply structured balance, you know, in the sense of how I manage my days and how I conduct meetings over time, around how I schedule time and systematize time with both my wife and my children and my free thinking and all these different aspects of what I need and then I live free within that structure within me, the less you have to think about the best things you can turn to the right habit and habits just aren't like oh I want to start doing this, right? how do i do it? like it has to be done for a while fail for a while then like it has to be in and literally you I know that's why I love the book.

The only thing is, if God could identify just one thing at a time that you wanted to analyze and do it so much that you didn't have to think about it again, and I think of someone who naturally optimizes their life and gets better and better. You end up with all these things that you had to turn into habits and that are now part of your way of life. You know, I think even you know that for two years I would wake up and every day I would rate my motivation from zero to ten and what became so profoundly effective for me is what I realized that any time I was less than five years old.

I looked at the world half empty, so in those similar mentalities that you separate every decision that you just hate everything, you literally like everything to bother you, right? and anything above that you could take with a grain of salt no matter what happens and just by doing that exercise it made me able to identify the things that were sucking the energy out of me and bringing me down and I was able to slowly evolve those out of my life to where eventually I never wake up below five I just don't do it right away you've built your life we've built my existence up to how I live in everything and that kind of clarity that I talked about and an understanding was an important part of that right that led me to understand and identify all these things that took energy and mindshare from What brought me down again and again was the process of self-assessment, learning and developing that life plan and business plan, all those things and the same kind of time and frame added to this whole collective life existence, so to speak, that is built around you getting energy the right way, but all of that requires understanding and having quantifiable data, even if you're getting the data qualitatively, it's still the number that you eventually become like you shouldn't even collect this anymore at any given time.

I was also doing calories and then I also had these amazing graphs where I was recording how many hours I was working, how much I was spending on my health and how much I was sleeping and then I was doing regular activities, so I had this amazing data and I was trying to correlate that motivational number every morning and then at the end. At the end of each day, I would do a qualitative rating from 0 to 10 on how I felt about my health at work and in life, and all it did was make it incredibly clear that there are a handful of things you need to systematize and draw on. structure and gain clarity and eliminate any need to chase this data.

It's just a little bit of discipline and some clarity and a couple of key aspects and you can be free of even the urge to go. That deep, can you give an example because I really find it very interesting and I really hope that people at home are hearing that you are generating the data, so it will be interesting to see how you have overcome that, but you are generating these data points are falling. on Google Calendar, if I remember correctly, their system turns them into these Google Docs and can actually graph where I'm feeling low and where I'm feeling high.

Well, I make this adjustment. You're correlating your arcs about where you are in life and what you're accomplishing, that level of specificity by the way gets lost in your personality because your personality, of course, is exaggerated, okay, exactly, she's partying and of course Therefore, he speaks to dramatize it. it was like he said no, no, no, this guy works, yeah, obviously, with the success that you've had, that wasn't surprising at all, but it's like, I think people will miss that very, very insightful message, that That's when it worked for me. It was a lot of clarity plan data points, even like I'd love the way you threw it out, like Oh, even if you get it qualitatively, you can still get these data points that, gee, are really brilliant if people They really are Listening to what you're saying, we're sure it's a qualitative point, but now I have an objective data point and so I can start to build this map of if I'm going where I want to go and listening to that level of detail, then it becomes It's clear how you've been able to achieve everything you've been able to achieve and I once heard about Jeff Bezos, the founder of Amazon, someone said, oh, would you like to do an interview or something?

He says I'm trying to optimize. my tooth brushing routine. I don't have time for that, like he's trying to squeeze every grain of opportunity out of every second he has and I feel that in your system too, so now tell me what are the things I can structure. I don't need those data points and look, let me say this too, that's why I don't do press or interviews or very often and why I even come here like you know they're the only people I've ever talked to. Impress, you know, besides promoting something awesome for a day, that's the most I'd do, even though they just gave you another TV show on MTV.

I'd like to have these conversations from time to time as another layer of Hey, this is how I think you know what I mean before you know it's the future of how I'll talk, you know from a long-term perspective, but I need to share it beyond opportunities like this or everything I really see. because at the end of the day I love to say no to everything because it's also, you know, I live here, my office is at the bottom of the hill, you know, I've even optimized my existence to not even take freeways in Los Angeles. you know and have everyone come to me, you know, and I mean, it's the reality that when you seek this level of clarity and purpose and energy, you really love to optimize everything in your life because it's just you. happy, there is much happier, so how is it done, what leads to it and how can someone apply it.

What I'm trying to say about it is even though those data points were useful for me to create a quantitative foundation based on qualitative data. data that I couldn't triangulate much when I looked at all that you slept here, oh you overrate this, what it actually ended up being was how much clarity I had about my long-term financial planning, how much clarity I had about how I wanted to live in my businesses and what I wanted to invest in how much balance I had with my social time and my wife, right, it's all these deeper levels and different aspects of time and energy actually became the tentacles that fed back that data and those are moving mountains, right, those are relationships, friends, family and different things that you have to start adjusting that you know are affecting yourself and it includes getting rid of a lot of things that you know like there were a lot of businesses and other opportunities that I had for years and in the moment it became very clear that no, you just have to get rid of them, no matter what type of L you take, no matter what it is, you need to get rid of them.

Based on the energy they're draining from you, it makes total sense, man, and your obsessive return to clarity, I think that's exactly why you're able to execute at the level that you're able to execute, tell me about Tony. Robbins liked researching you. I was really impressed by how you talk about Tony. Did you read Money Master the Game first or did you know about it first, so it had arrived? You know, no. I really didn't like it. I studied anything I was never in, like one of the seminars, I didn't even know much about all of them, I think the mythical side of who he was would say that prejudice side of what you think he was until maybe the last couple. years when the money in the documentary and all the different things you really understood him as God, he is like a real teacher and he approached me and asked me for a meeting with the intention of sharing with me the massive game money and promoting it among this millennium. audience that I reached through my platforms and thought it was exciting, what I didn't intend is how to open Money Master, the game was for me and it was an instant moment where I realized I didn't even understand.

He never thought about understanding money, but within that book he also talks about not approaching it as money, but what money means for your life and your existence, your desires and your needs and your fundamental needs as an individual and that was another great ask. kind of like knowing that you have to seek clarity here and you have to start understanding why you are doing all this and if you are doing all this where does all this lead because I used to say that I know I would be doing a thousand different things in a thousand different directions and you end up defending so many different things that you hardly represent anything and that same type of mentality is now on a micro level and That meeting with him and reading that book literally gave me the beginning of building this whole life plan and Stop looking at the idea that you have a life and you have a business.

That meeting with him prompted me to start looking at everything holistically. and it really changed my life forever, yeah that's amazing. Tony Tony has also had a huge

impact

on my life and similarly, you know, not having spent. I went to one of his seminars one day and, I admit, I was impressed. far from how for 14 hours or something they can take you to fourteen. I was there for you only one hundred percent, so I always said I would walk through fire for my wife without ever thinking that one day I would have to do it.

You think about it and then they say, oh, he invites me to the thing, so because he came to the show and he comes to the show and says, hey, we're going to do this event, you should come as my guest and I was like, "Oh my God, I'm not going." to pass up being a guest of Tony Robbins, so I go to the event that culminates with the firewalk, literally like walking there. I thought there was no universe I wouldn't walk into." Through these embers what he gave me was a sense of importance, there was something at stake and now I can say with certaintythat I would walk through fire for my wife because I really did it and the only reason I didn't stop.

I myself say this doesn't make any sense, like why am I doing this because I said I would? Is there anything more beautiful than love? They don't because I think at the core of even my clarity is that I have a great love, you know, it's like I'm really married to my soulmate and the person I was meant to build a life and a family with and I really don't. I think without that piece I would have even been close to achieving it. This level of clarity and purpose is true, it is that big rest of my life instead of waiting to meet someone who would change me into that person.

In fact, I took that step forward right then and there and became very committed to liking it. create a life built for great love and then I found my wife shortly after, so interesting, so you said that instead of waiting to find someone to change me into that person, I did that work in advance, what was that work like? man, if anyone is? Seeing this right now, you're thinking, "Oh my God," I want to do that so I can be available to that person or at least be helpful when we meet. Is there any information you can share about what you did? a clean, respectful life, you know, that was, that was really when I started to like, you know, stop dating and even how I approached relationships like I stopped, like every relationship was like I don't think I can marry you, no.

I am. I'm going to invest the time or energy that I want to start building a life that when someone comes along, the history of how I've been waiting and building this life from the way I took care of myself to the way someone would fit into it the way what I would act on the things I would do the hobbies I would have you know I think I started first with something like if I were the perfect boyfriend or husband, how would I live if I want this type of girl, what would I expect from my partner or someone I would be with? would you gather?

I really just built my life backwards from that point to the dismay of everyone around me. Very cool, yeah, okay, before I ask my last question, where can these guys find you? Look, man, you're probably going to find me on MTV over and over again, you know, but you know the core of my business, the Dyrdek machine and all my companies and all that, are still alive. There's some kind of epicenter that everyone drives to and then of course they steal Dyrdek all over my social media where sometimes I'm active, sometimes I'm not, but most likely you'll find me again and again like a Saturday night. afternoon and at 11:00 on MTV.

Alright, what

impact

do you want to have on the world? You know, that's a pretty deep question to ask someone. I think you know that and I hope when it's all said and done. day I put all this thinking into a system that would completely help create a path for people to learn to master themselves and build a system of life that leads to predictable happiness. You know, I think at the end of the day, create something. type of show or medium to be able to achieve that would be what I would like to do long term, you know, guys, I really hope you were paying attention in that episode, one of the things I find most fascinating. him is that you can get lost in the mania of all the things he's done, from being intentionally attacked by a shark and a tiger to all the different businesses he's built, it's literally amazing, but if you listen to what he's talking about and especially listen . that part you just said about what you would teach your kids how to set those micro goals so that they are burned with the feeling of I know what I want to be clear about it and I know what I have to do I have clarity around it and then it just goes away. try to execute to get to that point which for me is exactly what it takes to get the things you want in life.

You have to have that clarity and that's boiling it down to some of this. The whole episode just revolves around that level of clarity, knowing exactly what you want, how to get it and then making sure you go after it and do it right, if you haven't already, make sure you get clarity in your own life. . if that was going to say subscribe but get clarity and your own life so you can go out there and crush it and if you haven't already make sure to subscribe and until next time my friends will be legendary watch out what happens shocking like 'yeah 'Have you ever failed at your New Year's resolutions, we've created a free guide just for you, the Resolution Reality Checklist, teaching you how to write smarter resolutions so you can really kill it this year.

You can download it today at info impact Communication theory with slash resolutions.