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How to captivate an audience in less than 30 seconds

Jun 01, 2021
thank you thank you it is an honor for me to be here today. I'm grateful that you all came to hear me speak, so I want to make you a promise right now and that is that I will not waste a minute of your time, okay, that's my promise to you right now, okay, so know that , just before lunch, heads might be a little off thinking about other things. I have two exercises, would you be willing to participate before I get into the material yes excellent oh good people okay the first exercise is really simple I would like all of you to take out a blank sheet of paper or open your smartphones your iPads it make it I want you to make a list for 60

seconds

just 60

seconds

I want you to make a list of everything that's on your mind right now, it has nothing to do with what we're going to talk about, just all the things that you're thinking, all of them. the people you have to talk to. call emails you have to send pick up cleaning ready go 60 seconds 3 2 one go ahead and quickly finish that last item and for those of you who wrote it on a piece of paper, fold it and put it in a safe place if you did it in your smartphones or on an electronic device.
how to captivate an audience in less than 30 seconds
Go ahead and save it now. Now you shouldn't have anything on your mind. I would like you to go through this kind of life-changing event, so I want you to prepare now. If you've seen this before, I ask you to think about the first time you saw it. I'm going to put some words up here right now I'd like you to read them to yourself and when you're done reading them look at me here so I know we've finished well and if you've seen this before I ask you that remember when you first saw this and it has to be done in complete silence.
how to captivate an audience in less than 30 seconds

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how to captivate an audience in less than 30 seconds...

Ready, go ahead and read. It's okay, everyone understood it. We are not reading for context or meaning, just read it. Okay, great, so now I'm going. to ask you to do something very simple I'm going to put those words back here by the way how many of you have seen this before? I know one person has two oh excellent three excellent okay I'm going to put the words back up here and this time I want you to count all these all the fs like in the word finished, okay, now in finished there is an e. I'm not looking for partial letters, so I'm not looking for an F inside an e.
how to captivate an audience in less than 30 seconds
FS straight right there in front of you I'm not looking for black text on a black background or white text on a white background when you have your answer of how many of these you see, please stand up when we're all standing. I know. We have it ready silence, come on, this is not difficult, so someone can get up real quick, here we go, thank you, you can double check yourselves while we wait. I know some of you have already triple verified yourself. Okay, now look what's happening in the room. those of you who watched three or

less

FS, would you please sit down now?
how to captivate an audience in less than 30 seconds
We were all seeing the same thing, weren't we? How about four, could you sit down now? Five, could you sit down? Six, could you sit down? Please. so there are six of us right there, right in front of you, go ahead and look for the others because we don't have much time. I'm going to help you here's one, here's two and there's three right there in front of you. It wasn't any trick, was it? I didn't stay in front of him and block him. The point of this exercise is very simple. This is what I'm about to share with you right now about how captivating any

audience

is not new, in fact, many of the things I'm about to tell you are there, they're right in front of you, but you don't see them, so Hopefully when you walk out of here today you'll have at least one more F than you had when you walked in.
With that, let's get into the material, so to start, every time you're presenting, people always ask me what I do, how do I start, what do I say in those first 30 seconds and my answer is always who is the

audience

that you have? know who the audience is before you can design how to

captivate

them in the first 30 seconds, but let's assume for today that you know who your audience is, whether it's one to one among many, it makes no difference and let's get into the real stuff. So now I'm going to present. I think the presentations are basically good.
I'm sorry I forgot it. Today I'm going to give you some tools that I hope you start using when you present and I'm going to share. three tools with you here today, okay and as we move forward, what I want to focus on is just the aperture because the rest, most people are fine in the middle of their presentation, but the aperture tends to be the weakest part of most people. introductions, the closing too, but today I'm only going to talk about the opening here, so let's get started. I see hundreds of people present, whether they are business people or client presentations, wherever they are presenting and they all look like this and they all look like this.
They sound the same They smell the same They use the same words They look the same If they are on social media they all say the same things but from time to time you see someone who stands out and this is who I am Today I will give you some tools so you can stand out. You don't have to stand out on your head to stand out, but you will stand out if you start using some of the tools that I'm going to share with you today and you'll list one is how to stand out from the crowd Romero Brito is a pop artist and he happens to be one of the most popular pop artists. popular in the world today because he was willing to go big and be colorful and break the rules of art.
I want to tell you that you will never be the same as anyone again and all you need to do is remember this same self, that's what you need to remember, just remember this word and you will never sound the same as anyone again, but actually there are two s here, let's go through each one here's the number one way to

captivate

any audience in

less

than 30 seconds you're ready here it is and you're going to say I know you're going to say oh I already knew here it is and it doesn't even take 30 seconds the first story what you need to tell stories and when you get up in front of an audience and say you know before you start today I just want to share a short story that happened to me on the way here today oh you'll never believe what happened on the flight when I was flying yesterday do you want to hear the rest of that story?
I just made it up, but the point is when you start with a story like Steve Jobs. In front of the graduating class of 2008 at Stanford, he walked up to the Lecter and said thank you, ladies and gentlemen. I have three stories to share with you here today and everyone took out their work and wrote one, two, three because they were ready. for three stories, so if you're looking for help on how to tell stories, one of the most effective books I've ever read was written by Craig Wartman, he and I presented it at the Coffin Foundation last year and I thought it was an excellent The Speaker su book it's called what's your story he actually breaks it down for you he breaks it down into success stories failure stories client stories lead stories personal stories past stories logo stories functional stories all these different stories that you can use when you talk to people that makes it much more interesting than if you just talk about facts, facts, facts, or featured articles.
The best part about stories is that they repeat themselves, so when you tell someone a story, if it's a good one, they might repeat it when you present it. to angel or venture capitalists and you're doing a one-on-one presentation with them, guess what they have to go back and talk to their team and their partners, maybe they'll repeat your facts, but they might repeat your story, okay? that's the first s, now let's jump to the E, the e is a place where most people go when they want to talk about what they're doing, they use examples and examples are great, but in a big room, if you choose a example like that of a director. chair as an example and you describe what a director's chair looks like, some people in the room might be thinking of a club chair or a rocking chair, so it might confuse your audience a little, so the examples, although good , I think they tend to not be as effective. like a story or the other three things that I'm going to share with you right now, so examples of what the E stands for, the next thing I want to share with you is a story, so in the finals of IBM smart fi Smart Camp last year there were 12 presenters 11 presenters that came up to present and the seventh came up and said ladies and gentlemen I'm very excited to be here today because I want to share with you our machine that turns water into money and that's how the 400 people in the hall reacted and he actually makes a machine that turns water into money and this is it, it's about such big turbines on the outer edges.
Flappers in the middle, you throw it into a channel, the flappers start spinning, you connect it to the net. and now you have free electricity, turn water into money? No, of course, not literally, but he is using the famous metaphor. Metaphors are very powerful in business but we don't tend to use them enough so the m in it stands for metaphors and metaphors in case you need to remember the formula because it's been a while it's just when you say a is b or a en B trees are the lungs of the earth that's a metaphor, they are not literally fine in some cases people say yes, they are literally fine, so that's what the m means, okay, next is another story , so I always love to ask people what they do and at a workshop about eight months ago I said, what do you do? and the gentleman said For me, Nathan, I'm the CEO of Maverick surfboards, what we do for surfers, what the chairlift does for snow skiers.
I said, "Okay, you have my interesting interests and I was told that you know the problem with skiing is getting to the top of the mountain." Cher solved that problem well, the problem with surfacing is getting out into the waves and we have solved that problem by producing an electric surfboard. Wow, there's a wireless controller that goes on your thumb and you press the button and the little motor activates so you can motor towards the wave that you want to surf, that's a professional surfer here, he's driving towards the wave and here He's driving in front of the wave, so he crashes at the top of the wave, so you might say, well, why do you need an electric? surfboard, well, if you have more fun practicing the sport you like, why not make it electric?
Of course, no, you don't have to plug it in and remove the cord, you understand, so the point here is that he could have said Yo, Nathan, we make electric surfboards, which is what most people tend to try to do. In a sentence. They try to tell people what they do and often get lost. You make electric surfboards. That's not a big surprise to me, it's like why would anyone need one? one of those, but the way you presented it using an analogy and that's what a means analogy and the formula a is to B as B is to C.
I'm sorry, since C is to D, it's that simple, so you need to use more. metaphors and analogies and the last of the others is when you say things like I slept like a baby or I slept in that hotel last night the bed was like sleeping on a feather bed, so it's the old simile where you only use a it's like b or just like with this, okay, so we don't have to go back to grade school, but the analogies and metaphors of similes or whatever you need to use more when you present will stay in your audience's mind when you come back. and take a look at this presentation which you will have a link to at the end.
I have a list of some similes, analogies and metaphors. I collect them because often with my clients I have to sit down and be creative with you and figure out Well, how can we come up with an analogy for your business? Well, I'm not a creative Sant. I need feedback so I just collect it and then when I need help I just look at the list, you can do the same too. just start collecting them, but the most important thing I want to tell you about similes, analogies and metaphors is that they are culturally sensitive, so if I were in Ireland right now and I said to you: "it's like chalk and cheese", how many of you do you know? what that means one or two three four of you might know what that means, so if I said that here, assuming all of you know what that means, I might fail, but if I said you know it's like oil and water, they don `t mix. that's one of the meanings of chalk and cheese and lastly, these metaphor analogies in terms of how powerful they are.
You know this guy, Professor Steven Hawking, so he came to California and my wife and daughter went to see him present at a conference. I thought I didn't need to know about that stuff, they came back and said dad, you would never believe it, you should have been there. I said why he said because every time Stephen Hawkings made our minds spin with scientific terms and all that, we could. I don't understand why he would stop and say, oh, wait a minute, that what I just described to you is like taking a heavy bowl and dropping it on a rubber mat and when he does this and he does this it's like air, um, light that it bends. a wormhole, so he used similes, analogies and metaphors constantly during the talk or no one would understand something right, some of us would understand something of what that man talks about, that's how powerful they are, okay, so now I don't like to talk of that.
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Staying true to the design inspiration, we will send matching lights to our community projects with the lights we manufacture and produce for you, so we really appreciate you taking the time to learn more about the illuminated light we are pleased with. share these lights. you and those in need and with your support we are so excited to get this off the ground thank you thank you so this is it it's a rechargeable portable inflatable lantern you literally blow it up and light it up that's it and and to know little about its success, They went to Indiegogo, they were looking for $10,000, they raised 518 through crowdsourcing, so the reason I like to show this story is because the video they created was made for free, they didn't go to some professional videotaped it, the biggest Some of it was just images zooming in and out using what they call the Ken Burns effect, but the story wasn't compelling, it was a story, it wasn't.
We made this inflatable thing that you can press to light it up. it has two different light intensities, it's made of plastic and this thing that wasn't included in all that became what it is, it's a story and you all can do the same thing with whatever you want. What we're doing, whether it's a product, a service, or a cause, is fine and that's all, folks. I wanted to thank you very much for your time today. I hope you saw at least one more F that you came in with today and I want to Thank you so much for your time today and I'll be able to answer questions later if you want, thank you very much.

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