How Much To Charge For A Website (Web Design Pricing)
hey what's up welcome back to another one of my videos so today i'm going to be covering how i price
websites within my business and hopefully you're going to find this useful so one thing i want to kind of cover today is one trying to remove the limited belief that you should only
chargeum i don't know a couple hundred dollars for a
websiteyour time is so
muchmore valuable than that whether you are a beginner or not you should definitely be charging more than that now i've been doing this for quite a few years and to be honest that doesn't matter like i should have been charging prices like this a long time ago and hopefully you guys will have the confidence to be able to do this because first and foremost you need to try and remove limited beliefs that one you're not worth the amount that i suggest that you should
chargetoday and two that you don't believe that businesses are going to pay that
muchbecause trust me they are so one thing in your head you need to try and separate is that business money is very different to personal money and when you're working with a business they tend to have
muchlarger budgets than you realize in order to pay for a
websitewhich is essentially one of their biggest marketing tools now before we jump into this over 90 percent of you guys who are watching haven't yet subscribed which is madness so if that's you hit the subscribe button i'd really appreciate it and give the video a thumbs up...
as well because it's going to help other people find this content so yeah let's go so
designfirst and foremost you need to believe in yourself and you need to believe in the services that you are delivering you know as soon as you start second guessing your worth or your capabilities you're not going to price as high as you should be and you're going to end up selling
websites for a small fee and i guarantee you that no matter how exciting it might feel to win a
websiteproject at a small fee it's going to turn out to be the bane of your life because no project ever sort of runs 100 smoothly or how we would imagine there's always small hiccups uh changes amends uh you never really know what the clients like with um how difficult they could be on email uh how many times you have to communicate with them and ultimately how
muchtime they're going to take so all of those things you kind of need to take into account so first off let's cover the multiple ways that you can
designand i've got here the most popular ways to
chargeso first and foremost you've got hourly rate and actually this works really well if you are a freelancer and you are contracted um on a regular basis you could just
chargean hourly rate and say like this is going to take um three hours to do a small
websitechange or something like that and you can just
chargethem your hourly rate so next we've got per project which is...
actually probably the most common now there's a couple ways that you can work this out you can just have a fixed cost for a project um albeit depending on the size you could sort of package this up which i'm going to show you in the next slide but you could package this up based on how many pages based on the functionality and essentially just have multiple
pricingbrackets depending on the level of complexity for the
websiteyou can also base this off on average how many hours you think a project is going to take so take an hourly rate that you have established um be it you know 50 to 100 i don't think that's unreasonable for an hourly rate for
designand then you basically say well i think this project is going to cost me um 20 20 hours in time or 30 hours or 40 hours and you would come to a price like that or finally you've got monthly retainers now monthly retainers only really work for let's say hosting or if you had an ongoing maintenance package and we'll cover that off a little bit more in the next couple of slides um but here ultimately you've got a few ways that you can
designand you know you don't have to choose you don't have to choose one you can choose multiple you can combine these you could say well there's a fixed cost but if you want additional development it will be x amount per hour if you want ongoing maintenance then you would obviously just chuck that on at the end of the contract...
as well so they have a monthly retainer to pay you in order to maintain that so so yeah you've got a couple of options there so moving on we've got different packages which i kind of have defined within my business and i do use this as a model uh to work from in my company so first of all we've got what i call the basic package and actually i don't sell many of these because this is the package that i've defined for those who have a very very small budget that really can't afford the more custom based services so what they would get is a template or a theme from the likes of themeforest i would install that into a content management system and put together their content in a way that was correct for them in terms of images fonts colors and very basically customize it at a basic level they get their domain name and their first year's hosting included and i give them some very minor training so if you've watched one of my other videos you'll see how i go about handing that project over i send them over a 20 probably 20 minute video on screen recording showing them how they can update the content of the
websitethemselves and they find that really really useful so next we've got the starter package which basically includes everything from the basic package except this time they are using a fully custom
designso this is where i'd go into adobe xd and
designa visual composition or visual layout based on their requirements and i would...
send over one to two page
designs ready for them to sign off this also includes things like contact forms um basic functionality so people can send like a consultation request or something from the uh
websiteto their email address uh so we've got here the basic package i didn't mention is i've priced it 800 pounds which is a thousand dollars which i think is pretty good value then we've got a starter package which is 1 500 pounds so one thing you need to bear in mind within your web
designbusiness is what overheads you have in order to get the project done so you know obviously time is is a big one and within my business currently i still
websites myself and that takes a fair bit of time you've then got to consider all of the client communication that you have um you know albeit weekly calls monthly calls the initial consultation requirement gathering uh and then you've got all of the amends that come on top so amends for the
designthe visual composition and then you'll have the men's amends for the development so currently within my business i take care of the
designs and then send them out to my sort of front-end developer who builds them in elementor so that's a cost that i've had to consider and i now sort of
chargethem to the project so 1500 pounds for a basic
websiteis is not unreasonable and actually still very cheap for a lot of businesses moving on we've got the professional package and this includes...
everything from starter but this time there's slightly more pages we've got five to ten pages um two to four page template
designso i will put together two to four visual templates that will give them a real good sort of feel as to how the site will look like when it's built so it kind of gives them that sense that okay this is this is the color scheme this is sort of the layout this is the the brand or the business brand that's sort of been encompassed into the
designyou can utilize and manage to achieve that with just a couple of page templates you don't need to build a page or
designa bit you don't sorry you don't need to
designso you don't need to
designa page template for every single page within the
websiteit's just a waste of time honestly guys and then included in the professional package you've got things like custom content blog or portfolio and then finally the biggest package is e-commerce so this gets everything on the other three packages and 10 plus pages because an online store tends to be a lot more than just um a blog or a couple of home about and contact pages you've got all of the product pages that you need to consider as well plus you've got e-commerce functionality you've got the purchase process that you probably need to on a basic level
designfor just to show them what that would look like and then you need to you know build it on top of that you've got all of the customer emails that come...
with ecom so actually 3600 pound is sort of like the entry level for me um that's why i've put that's why i put 3600 plus because 3600 is sort of the entry level and depending on how big their store is will depend on how
muchthat figure increases but hopefully this has given you a pretty sort of good insight as to what you can be charging within your web
designbusiness do consider all of your overheads and other additional costs that may come in whether it is software plug-ins resources additional development contractors all of that stuff so here we've got a base rate of sort of the
pricingmodel that i tend to utilize in my business but one thing that you might want to consider is taking a more value-based
pricingis basically you
websitebased on how
muchvalue you think that
websiteis going to bring a business so for example what i tend to say is if you are working with a business and you think that this
websiteis going to generate them an extra 100 000 per year based on the work that you've done for the
websitethen i don't think it's unreasonable to
chargeyou know 5k for a
websitewhich you'll probably started thinking who the is going to pay that but a business that's generating hundreds of thousand dollars a year a 5k
websiteis going to be absolutely nothing for them so you know the bigger businesses you target the more budget they tend to have and the more you can actually sell web...
designservices for the businesses on the smaller end of the scale tend to have a less budget so that's why these lower-end packages will probably be more beneficial for them so moving on to additional extras so you might think well what do i do when the requirements are not as specific as we have in the packages so what i tend to do here is if they have requirements that don't fit my packages i will choose the best package that does fit them and then what i would do is say okay will you have additional development on top or custom content and that is going to cost them an extra 250 pounds on top it might be that you've got a portfolio as well as a blog or they've got something quite unique like a gallery or just some very specific custom calculator or anything that's going to require either additional plug-ins or additional development time then you basically just bolt on blocks of additional development time so block i bought this on as additional 250 pound blocks depending on how many additional extras they have it could be an extra 250 pound 500 pound or 750 pound on top of that initial
websitepackage that i've chosen for them on the right hand side here we've got
websitemaintenance and support and
websitehosting so this kind of touches back onto the um ongoing retainer and actually what i dis
chargeis 50 pounds per month for ongoing maintenance and this covers them for one to two hours of support each month anything on top of that they will...
charged an extra 50 pounds for that month so they can buy bolts they can buy blocks of time so if they wanted you know two to four hours a month that would be a hundred pounds and that kind of increments up into 50 pound blocks now i'm not suggesting here that you pull together packages and you make the customer choose because i believe that we are delivering a custom service and we need to make sure that the
websites that we are delivering are fit for purpose and are going to help the business meet their needs and meet their goals so this is why i tend to keep the packages fairly loose and i always make sure that there is a way for them to get the
websitethat they need in order to start generating them the revenue that they are looking for so guys get going have a look at your
pricingif there's two things i want you to take away from this video is one don't have any limits and beliefs in what you're capable of charging um or what you believe or perceive that a business will pay for a
websites even from fifteen hundred pounds or two thousand dollars is not unnecessary you know
websites are a fundamental marketing tool for a business and they tend to have a shelf life of like two to three years these days so that is not
muchof an investment um two thousand dollars is not
muchof an investment and the second thing i want you to take away here is understanding that web
designpackages are not an exact science by all means put...
together basic packages that you can reference within your business um every time that you have a customer on a call and you need to give them a price you kind of have this package that you can sort of highlight as well as the additional code blocks and you can send them over a price please do not have limited thinking the only way that you're going to be able to build a successful business is having the confidence to