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Google Ads Tutorial 2021 (AdWords) - Step-by-Step [COMPLETE Course]

May 31, 2021
to here. Now, this is how you can optimize terms that work very well for you and are very profitable. In other terms that are not profitable, you can reduce your maximum CPC by 20% or you can set it to average CPC and maybe that will increase your profitability. If the conditions don't work at all, you can also disable them. You can go here. You can go here and then pause. And then I disabled that specific term. Another very interesting thing you can do is enter demographic data and optimize it. So let's say, let's go to age. Let's assume that a large part of the people who buy are between 45 and 54 years old.
google ads tutorial 2021 adwords   step by step complete course
So here I'm going to increase the bid by 20%. So I get more people in that age range. Let's say everyone over 65 clicks on a lot of my ads, but they don't buy. So what I'm going to do is go over here and click exclude from ad group. After that, my ads will no longer show to those people. But you can see here that this is only possible when you get some data in your account. Then you have to start spending and then work with the data you have. And at first you want to optimize a little more.
google ads tutorial 2021 adwords   step by step complete course

More Interesting Facts About,

google ads tutorial 2021 adwords step by step complete course...

You want to keep updating your list of negative keywords. And eventually, when everything is going well, you want to do it week after week. So don't try to improve every day because you have to give it time to get new data and make a decision. So wait a week, then make a decision, optimize, wait another week, etc. You can also optimize for devices. So if you click on devices and you have mobile phones, computers, etc. If you see that you're not getting any conversions from tablets, for example, what you can do is disable tablets or just bid down and reduce them by, say, 70%.
google ads tutorial 2021 adwords   step by step complete course
Your ads may no longer appear to people using tablets. So you can exclude these people from your ads. This is how you can continue improving your ads. You want to keep the keywords that give you a lot, that give you a good conversion rate, and you want to get rid of the keywords that don't, but it's not as easy as just guessing the best keywords. You really have to find them by purchasing data. So you need to buy clicks and then look at the data and then decide from there which keywords are profitable and increase bids for those keywords and stop other keywords that are not working for you.
google ads tutorial 2021 adwords   step by step complete course
Good. Congratulations on making it to the end of this

tutorial

. Before you hit the stop button, I want to ask you a very quick favor and that is to help me with my conversion rates by clicking the Like button at the end of this video. All you have to do to increase my conversion rate on this button is click the button below as it really helps my YouTube channel so I can give you more detailed

tutorial

s. You can also leave me a comment below, telling me what you are advertising on Google. Then maybe I can provide you with another tutorial specific to what you're selling.
And if you want to see more videos like this, be sure to hit the subscribe button below this video so you don't miss any upcoming videos. However, thank you very much for watching. I hope to see you in the next video.

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